Hubbry Logo
DZRHDZRHMain
Open search
DZRH
Community hub
DZRH
logo
7 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
DZRH
DZRH
DZRH
View on Wikipedia
from Wikipedia

DZRH (666 AM) is a radio station owned and operated by MBC Media Group. The station’s studios are in the first floor of MMG Building, Star City, V. Sotto Street, CCP Complex, Roxas Boulevard, Pasay with transmitter along I. Marcelo Street, Brgy. Malanday, Valenzuela. The station broadcasts nationwide via relay stations across the Philippines.[2]

Key Information

Established on July 15, 1939, DZRH is the oldest privately owned radio station, and the second-oldest radio station in the Philippines after state-owned DZRB.[3]

History

[edit]

Early years: The Heacock era (1939–41)

[edit]

DZRH began operations as KZRH (Voice of the Philippines) on July 15, 1939, at 6:00 a.m., from the top of the H.E. Heacock Building in Escolta, Manila, with Hal Bowie as its first announcer.[4][5] It had been established by American businessman Samuel "Sam" Gaches, president[4] of H. E. Heacock Company,[6][7] one of the largest department store chains in the Pacific region.[5][8] Aside from Gaches, an all-American staff was also led by Bertrand "Bert" Silen,[5] station manager; and Johnny Harris, program director; both who formerly worked at KZRM.[4]

It was the city's fourth commercial radio station[4][5] and the company bought Cebu-based KZRC in 1940.[7] Both were among the six Philippine-based stations operating prior to the Japanese occupation.[9][a]

Beginning as the company's mouthpiece[5] in its early years, KZRH broadcast musical variety shows, comedy skits, and brief newscasts, as well as jazz and ballad music. Also, a quarter-hour blocktime was given to advertisers.[5] The station was later improved with transition from English to Filipino[7] while its facilities were modernized and enlarged as its transmitting power later increased from one to ten kilowatts.[4] KZRH eventually became the city’s leading radio station.[4]

KZRH was used by the Americans to inform the listeners of steps to prepare for the impending Japanese invasion.[7] It was the first to break news of the Japanese attack on Pearl Harbor in Honolulu, Hawaii, on December 7, 1941 (December 8 in the Philippines).[4] It also gave updates on the ongoing Second World War in Europe reaching the Far East.[11]

During the Japanese occupation (1942–45)

[edit]

At the outbreak of the Japanese invasion of the country during the Second World War, the radio station was separately operated by the resistance group and by the invading forces who later eventually took over it.[12] The station, being the only one remained and survived the war,[5] became the country's oldest existing.[8]

Voice of Freedom (1942)

[edit]

With the possible Japanese invasion of Manila, at the end of 1941 Gen. Douglas MacArthur, Commander of the United States Army Forces in the Far East (USAFFE), ordered the destruction of radio equipment to avoid being used by the invaders.[9][12] KZRH's remaining equipment were brought to Corregidor and a makeshift station built; it resumed broadcasts on January 5, 1942 as the resistance station Voice of Freedom.[12]

Its announcers included: Carlos P. Romulo, journalist and former general manager of the KZRM–KZRF network; Leon Ma. Guerrero and Army Lt. Norman Reyes, both formerly with KZRM; and Army Lt. Francisco Isidoro, who acted as a translator. Guerrero and then-ambassador Salvador P. Lopez[4] worked as writers. On the other hand, pre-war KZRH Chinese technician (naturalized Filipino, postwar) Simeon Cheng, and American chief engineer, United States Army Capt. Ted Ince, managed the station, with Cheng occasionally smuggling transmitter parts from Manila.[12]

The station, anchored by former KZRM announcer Reyes,[8][12] continued solo with its pro-Allied programming.[11] It reportedly broadcast MacArthur's "I shall return" message from Australia.[11] Its final broadcast was on April 9 via shortwave transmitter,[4] with the "Bataan has fallen" announcement written by Lopez and its translation in Tagalog by Isidoro, both announced by Reyes.[12]

Its operations ultimately ceased in May with the surrender of Allied Forces. Ince, who was also an announcer, and Reyes were later forced by the Japanese occupiers to work for Radio Tokyo overseas, and Guerrero was sent to Japanese-seized KZRH.[12] The remaining staff were later killed, joined resistance guerrilla forces, or brought to Bataan and internment camps at the University of Santo Tomas and Los Baños.[5]

Under Japanese control and as PIAM (1942–45)

[edit]

The Imperial Japanese Army, upon entering Manila on January 2, 1942, immediately rebuilt those what was left by KZRH. On January 14, they went on the air, keeping the call letters but with different programming.[5][12] Its power was reverted to 1 kW. Relay stations were later installed in Cebu, Baguio, Davao and Legazpi.[9] The Japanese Military Administration ordered in July the prohibition of listening to broadcasts other than those from Japan and of KZRH[9] which, by year-end and throughout the remaining years of the Japanese invasion, became the only operating Philippine-based station.[12][13][b]

It was on May 25, 1942, when USAFFE commander, Lt. Gen. Jonathan Wainwright, announced the fall of Corregidor[13] and surrendered to the Japanese Imperial Forces through the station.[4]

On October 14, 1943, it was rebranded PIAM[c] by the Imperial army,[4][12] being operated by the Department of Information through the newly-renamed Philippine Broadcasting Management Bureau,[9] and becoming a tool for the Second Republic's propaganda.[6][7][9] It had relay stations in Cebu, Iloilo, and Davao; the first two produced their own programming.[12]

Majority of Filipinos there were forcibly recruited by the Japanese; some were later able to continue gathering intelligence for the guerillas. Among those journalists, aside from Guerrero, were former KZND manager Vero Perfecto, Fidela Magpayo, Filipino–American Yay Panlilio, and (future National Artist) Hernando R. Ocampo.[12]

The station was used for promotion of both the Filipino and Japanese languages and cultures;[7] however, did not gain much listeners.[9] After almost three years of existence,[12] its facilities were later destroyed by the Americans prior to the liberation of the Philippines.[5]

The birth of MBC; expansion of DZRH

[edit]

After the liberation, Silen, upon his release, sought help from the National Broadcasting Company in New York, United States, for transmitters,[5] making the station the first to have a link with the company to the Far East.[4] Meanwhile, it took forty days to erect a new studio on the top floor of the Insular Life Building in Plaza Cervantes.[11] The Elizalde family, through brothers who were managing the Manila Broadcasting Company—its founder Manolo[11] and Joaquin Miguel, acquired KZRH[7][11] and then financed its operations.[5]

KZRH, along with what would be DZPI, its sister station since 1949,[6] had its operations revived on July 1, 1946;[5][6] and covered the July 4 inaugural ceremonies for the new Republic and for Manuel Roxas as its first president.[4][11]

In 1949, coinciding with its 10th anniversary, the station, bearing the pre-war tagline, was relaunched at 650 kHz and with 10-kW power.[4] It was the country's first to broadcast simultaneously at AM and shortwave frequencies, almost nationwide.[4][11]

Prior to the end of the decade, the International Telecommunication Union passed an act that changing the call signs for the Philippine stations,[5][6] replacing the first letter with "D" to avoid confusion with those from United States;[6][11] "DZ" stands for Luzon-based stations.[6] With such order adopted by the government,[11] KZRH became DZRH.[5][6]

Station logo from 2003 to 2021

In the first post-war years, DZRH initiated first local shows sponsored by Philippine Manufacturing Company,[6] which later boosted advertising,[5] one was Kuwentong Kapitbahay (lit. transl. "Neighborhood Stories") — the first Tagalog soap opera.[6] The station first used live programming.[6]

The station further developed in the following decades which was the golden years of radio. Radio dramas debuted in 1949 with Lina Flor's Gulong ng Palad (lit. transl. "Wheel of Fortune").[5] The station held distinctions being the first to air a live quiz contest (Spell to Win) and to produce a Balagtasan program.[4] It also produced variety programs.[5]

DZRH produced some known personalities including sportscaster Willie Hernandez and commentator Rafael Yabut. Meanwhile, Magpayo became known as Tiya Dely, and was with the station at the time of her death in 2008.[5]

Radio drama is one of the traditions of Philippine radio before the rise of television industry and continues until today this time on the FM band (only Ito ang Palad Ko!; "This is my fate", one of the longest-running drama anthology series from 1973-2020).[14]

Martial Law era

[edit]

In 1972, when then-President Ferdinand Marcos declared Martial Law, DZRH was temporarily closed for a few months; it was reopened but only under strict government censorship.[11] It was the only other time in DZRH's history since the Second World War that the station's broadcast operations were interrupted. Upon resumption of broadcasts, DZRH (along with sister stations DZMB and DWIZ) gained a new studio complex at North Bay Boulevard, Navotas and San Francisco del Monte, Quezon City.

In November 1978, DZRH migrated from 650 kHz to the current frequency of 666 kHz due to the switch of the Philippine AM bandplans from the NARBA-mandated 10 kHz spacing to the 9 kHz rule implemented by the Geneva Frequency Plan of 1975. In the same year, DZRH launched Operation Tulong ("Help"), a socio-civic organization that helps the people in time of need.

By late 1970s, DZRH, competing with other stations, aired eighteen radio drama programs over nine hours daily.[15]

In February 1986, the station covered the controversial snap elections and the ensuing People Power Revolution that peacefully deposed President Marcos and President Corazon Aquino's eventual accession.[5][11]

Post-People Power Revolution

[edit]

Following the 1986 revolution, commentators in the station rose into prominence, among them Orly Mercado, Jarius Bondoc, Alvin Capino, and Ka Louie Beltran.[5]

During the series of coup attempts against the administration of Corazon Aquino; then news director Rey Langit played a key role in the on-air mediation with rebel soldiers.[5]

In 1988, DZRH moved from the former studio in Navotas and Quezon City to its new studio location at FJE Building, Esteban Street, Legazpi Village, Makati.

In 1989, DZRH celebrated its 50th (golden) anniversary by launching "50 Taon ng Radyo" (lit. transl. "50 Years of Radio") on July 23; ceremonies and events were held at Rizal Memorial Stadium and Araneta Coliseum included parades, games, concerts, as well as outdoor and indoor fireworks displays.[16]

In 1991, radio veteran Joe Taruc joined the station, where he hosted Damdaming Bayan which is now the longest-running public affairs program, as well as a morning newscast. Aside from being a newscaster, he was also station manager, and later, Senior Vice-President until his death in September 2017.

In October 1991, DZRH once launched a contest with fifty pairs of shoes as a prize to listeners who could correctly predict the date of return of former First Lady Imelda Marcos, whose ban had been lifted by president Corazon Aquino. Within three days, more than a hundred entries were personally delivered through letters; as the station also received calls, even from as far as Alaska and England, asking about the contest.[17]

In the 1990s, upon the initiative of MBC chairman Fred Elizalde, DZRH, through a "One Nation, One Station" initiative, expanded its coverage to 97% of the entire country[5] through satellite Palapa B4 which sending signals to twenty relay stations nationwide.[8] It has now the widest reach;[8] and held the distinction being the country's only station airing 24/7 on stereo-quality.[5]

In July 2002, DZRH, along with other MBC stations, transferred from FJE Building in Makati, to its current studios at MBC Building, Vicente Sotto Street, CCP Complex on Roxas Boulevard, Pasay.

In October 2007, DZRH once again ventured into television broadcasting with the launch of TV Natin which renamed DZRH RadyoVision in 2008 (which is not related to the now-defunct VHF TV station DZRH-TV Channel 11), which was renamed RHTV in 2009 and DZRH News Television in 2013. It is also the first cable channel to broadcast via Facebook Live by mirroring the live stream of DZRH News Television to the Facebook servers.

In 2009, DZRH celebrated its 70th anniversary by launching "Fiesta Sitenta" as well as the launch of its first-ever theme song commissioned for the station. In the final quarter of 2011, DZRH did changes in their programming line-up as well as the adoption of the new slogan "RH Agad!" (transl. "RH right now"). In 2012, DZRH launched its new slogan, "Ang Makabagong Bayanihan" (transl. "The Modern Spirit of Volunteerism") and also includes the station's current theme song (still heard in the station IDs of the station up to this day).

DZRH celebrated its Diamond Jubilee on July 15, 2014, at the Manila Hotel with the launching of the coffee-table book and the special commemorative stamp courtesy of PhilPost.[18] In 2015, DZRH celebrated its 76th anniversary with the theme 76 Taon ng Balita at Serbisyo (lit. transl. "76 years of News and Service"). In 2016, DZRH celebrated its 77th anniversary with the theme "77 Years: Serbisyong tapat sa inyo" (lit. transl. "Service Loyal to You"). In 2017, DZRH celebrated its 78th anniversary with the theme "78 taon ng Tamang Balita at Tamang Serbisyo sa Bawat Pilipino" (lit. transl. "78 Years of Right News and Right Service to Every Filipino"). In 2018, DZRH celebrated its 79th anniversary with the theme "Walong Dekada ng Tamang Pagbabalita at Tamang Paglilingkod" (lit. transl. "Eight Decades of Right News and Right Service").

In October 2018, DZRH again aired its classic top-of-the-hour ID (which was launched on January 1, 1999, featuring the voice of Nick de Guzman) on a one-off airing basis, although the 2012 "Ang Makabagong Bayanihan" station ID continues to air on a regular basis. On the same month, DZRH reused its old slogan, "DZRH: Ang Kaunaunahan sa Pilipinas" (lit. transl. "DZRH: The First in the Philippines") in preparations for the 80th anniversary of the station in 2019. The said classic top-of-the-hour ID was re-introduced and became permanent in 2022, during the 83rd anniversary of the station.

On October 2, 2019, the studios of DZRH in the MBC Building, along with its sister MBC Manila radio stations, were affected by a major fire that originated in the nearby Star City theme park, prompting the station to suspend regular programming.[19] In the interim, DZRH broadcasts from its backup studio in BSA Twin Towers, where the transmitters of its FM counterparts are located, where it played automated music throughout the day. Regular programming resumed the following day (October 3) at 4 am PHT, with video streaming for the station's social media accounts and simulcast nationwide satellite relay feed restored later; but the audio live streaming and DZRH News Television channel for cable, DTH and regional digital TV remained off air until November 26 only on TV. On November 11, DZRH moved its studio at Design Center of the Philippines, situated near the MBC Building across Vicente Sotto Street.

In March 2020, DZRH temporarily suspended its regular programming, especially radio dramas and DZRH News Television programs, in line with the enhanced community quarantine imposed by President Rodrigo Duterte due to the COVID-19 pandemic, which replaced them with news updates; radio dramas would again return to the station after a few months of hiatus.

On November 15, 2021, DZRH, alongside sister stations, launched their new logos and its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. transl. We are all Filipinos!). On December 17, 2021, DZRH returned to the MBC Building with brand new studios for both radio and TV operations.[20]

On February 6, 2024, coinciding the renaming to MBC Media Group, DZRH received a new ident based on old 1970s ident before albeit modified and digitized.

Incidents

[edit]

On November 23, 2009, DZRH correspondent Henry Araneta was among 32 media workers killed in the Maguindanao Massacre while covering an election event. Members of the Ampatuan family were convicted in 2019 for the killings.[21]

On June 10, 2024, one of its radio reporters, Val Gonzales, was allegedly attacked by jeepney drivers associated with transportation group Manibela while covering a protest outside the Land Transportation Franchising and Regulatory Board (LTFRB) office in Quezon City. Gonzales claimed that he was punched on the side and the drivers rushed towards him because he was reporting the truth. DZRH station manager Rudolph Steve Jularbal stated that the network will file charges against individuals engaged in the punching of their reporter. He referred to the incident as "harassment."[22][23]

During campaigning for the 2025 Philippine general election in April, Joseph Bernos, the mayor of La Paz, Abra, was accused of threatening DZRH correspondent Romeo Gonzales for his reporting on a shooting incident between local candidates in Abra.[24]

Programming

[edit]
Main article: List of programs broadcast by DZRH/DZRH News Television

Notable on-air personalities

[edit]

Ratings

[edit]

As of the fourth quarter of 2022, DZRH is the most-listened-to AM radio station in Metro Manila, ranking number one among news radio stations. This data is based on a survey commissioned by Kantar Media Philippines, Nielsen, and Kapisanan ng mga Brodkaster ng Pilipinas.[25]

Notes

[edit]

References

[edit]
[edit]

See also

[edit]

Revisions and contributorsEdit on WikipediaRead on Wikipedia

DZRH

View on Grokipedia
from Grokipedia

DZRH is the flagship AM radio station of the Manila Broadcasting Company, operating on 666 kHz from studios in Pasay City, Metro Manila, Philippines, and serving as a primary source of news, public affairs, and information programming.
Established on July 15, 1939, as KZRH, it holds the distinction of being the oldest privately owned radio station in the Philippines and the second-oldest overall after the government-run DZRB, with a legacy of resilience through World War II, martial law, and natural disasters, emphasizing public service initiatives such as Operation Tulong for disaster relief.
The station expanded into television with DZRH News Television, providing 24/7 news coverage, and maintains a strong digital presence via livestreaming on its official website and platforms like YouTube, reinforcing its role as "Kauna-unahang Himpilan sa Pilipinas" (The First Station in the Philippines).

History

Founding and Pre-War Operations (1939–1941)

DZRH commenced broadcasting as KZRH on July 15, 1939, at 6:00 a.m., from the rooftop of the H.E. Heacock Building in Escolta, Manila, marking it as the first commercial radio station established by a private department store in the Philippines. The station was founded by American businessman Samuel Gaches, president of H.E. Heacock Company, a prominent department store chain; the call letters "RH" denoted "Radio Heacock," tying the venture directly to the company's retail operations. The inaugural transmission featured announcer Hal Bowie delivering a "Good morning!" greeting to listeners, initiating regular programming that included music, news bulletins, and commercial content aimed at urban Manila audiences during the American Commonwealth period. In its initial years, KZRH operated on a 50-kilowatt transmitter, serving as a key medium for entertainment and information in a radio landscape dominated by earlier state and experimental stations like DZRB. A significant expansion occurred on August 15, 1940, when the station launched the Philippines' inaugural international shortwave broadcast, dubbed the "Philippine Hour," extending its reach beyond local airwaves to global audiences and underscoring its role in promoting Philippine culture amid rising pre-war tensions in the Pacific. Operations continued uninterrupted through 1941, with the station acquiring additional facilities and maintaining daily schedules until the Japanese invasion disrupted broadcasting in December.

World War II and Japanese Occupation (1942–1945)

Following the Japanese invasion of the Philippines in December 1941, KZRH ceased independent operations as American and Filipino forces retreated, with some station staff joining the defense efforts and later enduring the Bataan Death March in April 1942. By early 1942, after the fall of Manila on January 2, Japanese forces seized control of surviving pre-war commercial radio facilities, including KZRH's transmitter and studios, transforming it into a key instrument of occupation propaganda. The station was redesignated PIAM (Philippine Islands AM) under the Philippine Islands Broadcasting Station (PIBS), operated by Japanese military overseers with coerced Filipino broadcasters to disseminate pro-Imperial messages aimed at fostering collaboration and demoralizing resistance. Broadcasts, primarily in Tagalog and other local languages, included scripted news bulletins glorifying Japanese victories—such as the announced fall of Bataan—and cultural programs promoting "Asia for Asians" ideology, while suppressing Allied information and enforcing censorship to prevent guerrilla communications. PIAM's medium-wave signal on 720 kHz reached much of Luzon, serving as the primary outlet for official decrees, including rationing orders and anti-American rhetoric, though underground resistance stations like Voice of Freedom occasionally countered with shortwave clandestine broadcasts. Throughout 1943–1945, as Japanese control tightened amid growing famines and atrocities, PIAM intensified recruitment of local talent for "loyalty" programming, but listener distrust mounted due to evident fabrications and the regime's brutal enforcement, including executions of suspected spies using radio tips. The station's infrastructure suffered progressive damage from Allied air raids, particularly in late 1944 during the Liberation Campaign, leading to intermittent blackouts; full operations halted with the Battle of Manila in February 1945, where heavy fighting destroyed much of the city's broadcasting facilities.

Post-War Rebirth and MBC Establishment (1946–1971)

Following the end of World War II and the Japanese occupation, the Elizalde brothers—Federico, Joaquin, and Manuel—acquired the assets of the original KZRH station and formally established the Manila Broadcasting Company (MBC) on June 12, 1946, to oversee its revival and expansion. Operations resumed on July 1, 1946, with KZRH broadcasting from temporary facilities in Manila, providing live coverage of key post-liberation events including the Philippine independence ceremonies on July 4, 1946, after which the station's call sign transitioned to DZRH in alignment with the new international conventions for sovereign nations. This rebirth positioned DZRH as a cornerstone of national recovery, emphasizing news, public service announcements, and entertainment to reconnect communities amid reconstruction efforts. In 1949, DZRH pioneered radio drama programming in the Philippines, launching serialized shows that drew massive audiences and marked the onset of the medium's golden age, with productions featuring live orchestras and prominent voice actors broadcast daily. That same year, MBC introduced DZPI as DZRH's sister station in Manila and initiated nationwide relay capabilities, enabling signals to reach remote areas such as Basco in the north and Jolo in the south for the first time via shortwave and medium-wave extensions. These developments solidified MBC's infrastructure, with DZRH operating on 650 kHz at 10 kilowatts power, fostering a format blend of hard news bulletins, commentary, and cultural content that informed public discourse during the early independence era. Throughout the 1950s and 1960s, MBC under the Elizalde leadership expanded its portfolio by launching additional Manila outlets like DZMB in 1958, focusing on music and youth-oriented programming to complement DZRH's news emphasis, while consolidating operations into a new headquarters at Roxas Boulevard inaugurated that year. DZRH maintained its primacy in all-news and public affairs, airing extended coverage of political events, typhoon alerts, and economic updates, which earned it recognition as the country's leading station for reliable information amid rapid urbanization and political transitions. By 1971, the network's relay system supported over a dozen affiliates, reflecting MBC's strategic investments in transmitter upgrades and regional boosters to achieve near-national coverage.

Martial Law Period (1972–1986)

Upon the declaration of martial law by President Ferdinand Marcos on September 21, 1972, DZRH was among the media outlets temporarily shuttered by government order, with operations ceasing for several months as part of a broader clampdown on independent broadcasting. This closure aligned with the regime's strategy to consolidate control over information dissemination, affecting Manila Broadcasting Company (MBC) properties including DZRH. DZRH resumed broadcasting after approximately four months, but only under stringent government censorship that mandated pre-approval of content and prohibited criticism of the administration. Programming during this era focused on state-sanctioned news, public service announcements, and entertainment deemed non-subversive, reflecting the era's emphasis on regime stability over unfettered journalism. The station's technical operations continued from its Manila facilities, maintaining its AM frequency presence despite the restrictive environment. In 1978, DZRH transitioned its frequency from 650 kHz to 666 kHz to accommodate expanded AM band allocations under regulatory directives. Throughout the martial law period, which formally ended in 1981 but persisted in authoritarian governance until the 1986 People Power Revolution, DZRH operated as a compliant broadcaster, prioritizing continuity over investigative reporting amid pervasive surveillance and licensing dependencies on the Ministry of Public Information. This phase marked a departure from pre-1972 autonomy, with MBC navigating survival through adherence to official narratives.

Post-People Power Revolution and Democratization (1986–2000)

Following the People Power Revolution of February 22–25, 1986, which ousted President Ferdinand Marcos and installed Corazon Aquino as president, DZRH resumed unrestricted operations under restored press freedoms, having provided live coverage of the snap elections and mass protests that mobilized millions at Epifanio de los Santos Avenue (EDSA). The station's broadcasts, including announcements of Marcos's flight from Malacañang Palace, contributed to real-time public awareness during the nonviolent transition, alongside other outlets like Radio Veritas. As martial law-era media controls lifted, DZRH maintained its focus on hard news and public affairs, covering subsequent challenges to the nascent democracy, such as the six attempted military coups between 1986 and 1989, without the censorship that had previously limited reporting depth. DZRH's on-air commentators gained national stature amid the democratization process, leveraging the station's platform for investigative and analytical programming that informed public discourse on governance reforms and electoral integrity. Orly Mercado, a longtime DZRH anchor known for his evening news programs, parlayed his visibility into a successful Senate bid in the 1987 elections, serving from 1987 to 1998 while occasionally contributing broadcasts; his role exemplified how radio journalism influenced political participation in the post-revolution era. Similarly, Jarius Bondoc, an investigative reporter hosting talk shows on DZRH, exposed corruption and policy issues, bridging radio commentary with print media scrutiny during the 1990s transition to stable civilian rule. These figures helped DZRH solidify its reputation as a watchdog medium, distinct from state-aligned outlets, amid a media landscape that expanded from 7 AM stations in 1986 to over 20 by the mid-1990s. Operationally, DZRH adapted to the democratic environment with infrastructural upgrades to enhance nationwide reach and reliability. In 1988, the station relocated its studios from Quezon City to Legazpi Village in Makati City, improving proximity to government institutions and facilitating faster reporting on legislative and executive developments. By 1994, under the slogan "One Nation, One Station," DZRH pioneered full AM stereo broadcasting in the Philippines, upgrading transmission equipment to deliver clearer audio across its 50 kW signal, which extended coverage to remote provinces and supported public information during events like the 1992 and 1998 presidential elections. These enhancements aligned with broader MBC investments in reliability, ensuring DZRH's continuity as the flagship for emergency alerts and civic education without reliance on government subsidies, in contrast to public broadcasters. Through the decade, the station's emphasis on factual reporting—averaging over 18 hours of daily news blocks—fostered listener trust, with audience surveys indicating it as the top AM news source by 2000, amid a print and TV-dominated media recovery.

Expansion and Digital Adaptation (2001–Present)

In July 2002, DZRH relocated its studios, along with other Manila Broadcasting Company (MBC) stations, from the FJE Building in Makati to the MBC Building on Vicente Sotto Street in the CCP Complex, Pasay City, enhancing operational capacity and proximity to key broadcasting infrastructure. This move supported expanded production capabilities amid growing national relay network coverage, which by then reached nearly 30 affiliate stations across medium and shortwave frequencies. A significant adaptation came on October 1, 2007, with the launch of RHTV (initially as TV Natin, later renamed DZRH RadyoVision and then RHTV, now DZRH News Television), a 24/7 cable television channel simulcasting DZRH's radio programming alongside archived footage and original news content. Distributed on over 1,000 cable networks in the Philippines and Asia-Pacific, the channel marked MBC's return to television after a decades-long hiatus, integrating radio's audio feed with visual elements to broaden audience access beyond traditional AM broadcasting. Throughout the 2010s, DZRH embraced digital platforms by introducing online live streaming of its broadcasts, enabling global access via the official website dzrh.com.ph and third-party services such as TuneIn and myTuner Radio. Social media integration and mobile-optimized content further personalized engagement, aligning with MBC's shift toward multimedia distribution. In February 2024, MBC rebranded as MBC Media Group, unveiling a fluid logo symbolizing adaptability and emphasizing digital media ventures, including enhanced streaming and events, while DZRH adopted a digitized version of its 1970s ident to evoke heritage in a modern context. This evolution positioned DZRH as a hybrid platform, combining terrestrial radio with robust online and cable TV extensions for real-time news dissemination.

Ownership and Operations

Manila Broadcasting Company Structure

The Manila Broadcasting Company (MBC) operates as a subsidiary of Elizalde Holdings Corporation, a conglomerate that controls approximately 68.68% of MBC's outstanding shares through its ownership of 276,558,774 shares. This structure positions MBC within the broader FJE Group of Companies, a family-led conglomerate headed by Federico J. Elizalde, encompassing diverse sectors including media, hospitality, and amusement parks. Elizalde Holdings Corporation serves as the primary parent entity, enabling centralized oversight while allowing MBC autonomy in broadcasting operations. MBC's board of directors provides strategic governance, with Federico J. Elizalde serving as Chairman and Chief Executive Officer since 1985, leveraging his long-term role to guide media expansion and policy. Ruperto S. Nicdao Jr. holds the position of President and CEO, a role he has maintained alongside directorship since 1988, focusing on operational execution and regulatory compliance. Key executive directors include Juan Manuel M. Elizalde, Senior Vice President for Operations and Executive Director since 1995, overseeing network logistics and affiliate coordination at age 55. Eduardo G. Cordova acts as Senior Vice President for Finance, Chief Finance Officer, and Chief Information Officer, managing fiscal strategy and technological infrastructure. Additional senior roles encompass Julio Manuel P. Macuja as Executive Vice President and Treasurer, supporting financial administration. The organizational framework emphasizes a hierarchical leadership model, with the board convening annually for elections and strategic decisions, as evidenced by the October 3, 2024, meeting that formalized officer appointments. This setup integrates media production, distribution, and digital initiatives under executive purview, reflecting MBC's evolution from radio-centric operations to multimedia capabilities. Legal and compliance functions, led by figures such as Vice President for Legal and Regulatory Compliance Rejie Jularbal, ensure adherence to Philippine broadcasting regulations. Overall, the structure prioritizes family-influenced stability with professional management, aligning with the conglomerate's diversified holdings.

Technical Specifications and Nationwide Reach

DZRH's flagship station in Manila broadcasts on 666 kHz in the medium-wave AM band, a frequency adopted in November 1978 following the Philippine shift from 10 kHz to 9 kHz channel spacing to align with international standards. The station's studios are housed in the MBC Building on Vicente Sotto Street within the CCP Complex, Roxas Boulevard, Pasay City, while its primary transmitter is located along I. Marcelo Street in Barangay Malanday, Valenzuela City. Initially equipped with 1,000 watts of power upon its 1939 launch as KZRH on 650 kHz, the transmitter output was subsequently increased to 10,000 watts to enhance signal strength across Metro Manila and surrounding regions. To extend its signal beyond the capital, DZRH employs a network of 18 relay stations distributed across the Philippines, enabling simultaneous rebroadcasting of the Manila-originated programming to provincial audiences. This infrastructure, combined with satellite uplink capabilities, supports coverage in major cities and rural areas, with relay frequencies tailored to local allocations such as 1395 kHz in Cebu City and 1260 kHz (DXRF) in Davao City. The relay system ensures consistent news and information dissemination nationwide, mitigating the limitations of the primary transmitter's ground wave propagation, which is primarily effective within a 100-150 km radius under optimal conditions.

Programming and Format

Core Format and News Focus

DZRH maintains a core format centered on news and public affairs programming, supplemented by talk segments that emphasize real-time reporting, analysis, and public discourse. As the flagship station of the Manila Broadcasting Company (MBC), it functions as a 24/7 news network, delivering continuous coverage of domestic Philippine events, regional Southeast Asian developments, and global news through live broadcasts and updates. This structure prioritizes immediacy and breadth, with hourly news bulletins, on-site reporting from correspondents, and integration of listener call-ins to address public concerns. The station's news focus underscores reliability in emergency situations and policy discussions, positioning it as a primary source for verifiable information amid natural disasters, elections, and security issues in the archipelago. Programming avoids entertainment-heavy content, instead allocating airtime to investigative segments on governance, economy, and social welfare, often featuring expert commentary from government officials, academics, and field reporters. This approach has sustained its reputation as one of the most trusted news brands in the Philippines, with nationwide AM transmission enabling rural access to urban-centric updates. Public affairs elements within the format include dedicated blocks for debate on legislative matters, health crises, and environmental challenges, fostering causal analysis over sensationalism by grounding discussions in official data and eyewitness accounts. While occasional drama serials persist from historical precedents, they constitute a minor portion, yielding primacy to factual reportage that aligns with the station's mandate as a public service broadcaster. The integration of digital streaming extends this focus, allowing simultaneous audio and video dissemination via affiliated platforms for enhanced accessibility.

Historical and Current Shows

DZRH's early programming emphasized entertainment through radio dramas and variety shows, transitioning post-World War II to serialized narratives that defined the golden age of Philippine radio. In 1949, the station launched its inaugural radio drama, Gulong ng Palad, a 15-minute daily serial penned by Lina Flor that depicted themes of love, betrayal, and redemption, airing during siesta hours and influencing the format of Filipino soap operas. By the 1950s, DZRH expanded into landmark dramas, adventure series, and satirical comedies featuring prominent voice actors, with Gabi ng Lagim debuting in 1957 as a long-running horror anthology series. Other staples included courtroom-style home dramas like Hukumang Pantahanan, moral dilemma explorations in Ano ang Katotohanan?, and redemption tales such as May Pangako ang Bukas. During the late 1970s, amid competition from other stations, DZRH broadcast up to 18 drama programs daily, filling nine hours of airtime with sound-effect-driven narratives that captivated listeners through voice acting by icons like Tiya Dely and Phil Cruz, who joined in 1979. Martial Law-era censorship from 1972 restricted content, but public affairs elements emerged, evolving into fuller formats post-1986 People Power Revolution. Damdaming Bayan, launched in 1991 under station manager Joe Taruc, became DZRH's longest-running public affairs program, focusing on listener sentiments and national issues. In contemporary programming, DZRH prioritizes a news and public service orientation, with radio dramas largely suspended starting March 2020 amid the COVID-19 pandemic to emphasize all-news coverage and talk formats. Core offerings include anchored newscasts like early-morning Balitang Promdi at 3:00 a.m. weekdays, uplifting segments in Magandang Umaga, Pilipinas at 4:00 a.m., and interactive discussions in Dos Por Dos sa RH at 6:00 a.m., alongside public service initiatives such as Operation Tulong launched in 1978 for disaster response. Occasional dramas persist, including horror series like Night of Horror and family-oriented stories such as You're My Only Life and This Is Our Life, upholding the station's dramatic heritage amid its primary 24/7 news relay. This shift reflects DZRH's adaptation to audience demands for timely information, maintaining nationwide reach via AM transmission and digital simulcasts.

Notable On-Air Personalities

Pioneers and Long-Term Hosts

Hal Bowie served as the inaugural announcer for DZRH, then operating as KZRH, delivering the station's first broadcast on July 15, 1939, from the Heacock Building in Escolta, Manila. His opening address at 6:00 a.m. marked the start of what became the Philippines' oldest private radio station, initially broadcasting at 650 kHz with 1,000 watts of power. Rafael Yabut emerged as an early on-air talent after joining DZRH in 1947 as a station electrician, later transitioning to hosting roles including Tayo'y Mag-aliw, a program that gained prominence in the 1950s and 1960s for its entertainment and commentary style. Fidela Magpayo Reyes, professionally known as Tiya Dely, pioneered radio counseling segments in the mid-20th century, advocating for Filipino language and music in broadcasts while providing advice to listeners, which established her as the "First Lady of Philippine Radio." Joe Taruc anchored Damdaming Bayan, DZRH's longest-running public affairs program, and assumed the role of station manager and vice president in 1991, maintaining a reputation for authoritative news delivery until his death in September 2017. Rey Langit, a fixture since the 1980s including as news director during the 1986 People Power Revolution, hosted Kasangga Mo ang Langit starting in 1998, focusing on public service for overseas Filipino workers and earning awards such as the PMPC Star Awards for Lifetime Achievement in 2013. These figures exemplified DZRH's commitment to credible, enduring journalism amid the station's evolution through political upheavals and technological shifts.

Contemporary Anchors and Contributors

Anthony Taberna and Gerry Baja co-host Dos Por Dos, a program noted for its analytical public service discussions, earning them recognition as Outstanding Broadcasters from the Public Attorney's Office in October 2023. Deo Macalma, referred to as "Lakay," anchors key segments with a direct style, receiving the Outstanding Broadcaster award in 2023 from the Manila Overseas Press Club and Radio Broadcaster of the Year in the same year; he also shared the Best Tandem News Anchor award with Elaine Apit at the 2023 Gintong Parangal Awards. Angelo Palmones hosts science-oriented programs, distinguished as Ka Doroy Broadcaster of the Year in 2007 and Best Science & Technology Journalist at the 2025 KBP Golden Dove Awards. Mae Binauhan anchors Operation Tulong and Public Service Hour, securing the Best Public Service Program Host award at the 2025 KBP Golden Dove Awards for her contributions. Cesar Chavez hosts Special on Saturday (SOS) and previously co-anchored Damdaming Bayan, winning Best Radio Public Affairs Program Host at the PMAP Makatao Awards in 2022 and 2024. Liza Macuja-Elizalde leads Art 2 Art, a cultural talk show, honored with the Best Radio Host – Arts and Culture Program at the 2011 Gawad Tanglaw Awards. The station's news reporting team, known as DZRH 666 Reporters, includes field correspondents such as Benjie Escobal (RH 1), Manny Bal (RH 2), Karen Ow-Yong (RH 4), Val Gonzales (RH 5), Sherwin Alfaro (RH 6), and Henry Uri (RH 7), who provide on-the-ground coverage for breaking stories.

Ratings, Influence, and Achievements

Audience Metrics and Surveys

DZRH's audience metrics are primarily derived from radio audience measurement surveys conducted by firms such as Kantar Media and Nielsen Philippines, which focus on key markets like Mega Manila due to its concentration of listeners and the station's relay network extending nationwide. These surveys typically employ methodologies including computer-assisted telephone interviews (CATI) with radio diaries or electronic measurement to estimate audience shares, target audience rating points (TARP), and listening habits among adults aged 12 and above. Mega Manila accounts for a significant portion of national radio listenership, with AM stations like DZRH competing against outlets such as GMA's Super Radyo DZBB 594 kHz, Jesus Is Lord Network's DWIZ 882 kHz (DWWW 774 kHz in some branding), and ABS-CBN's DZMM 630 kHz (prior to its shutdown). In a Kantar Media survey conducted from September 13 to 21, 2025, using radio diary-CATI methodology across 420 households representing 22.48 million individuals in Mega Manila, DZRH ranked first among nine leading AM stations. The survey indicated that 57% of the Mega Manila population, or about 12.94 million people, tuned into AM radio during the period, with average listening habits of 3 hours per day, 20 hours per week, 1.2 sessions per day, and 2.4 hours per session; notably, 33% of AM listeners were aged 50 and older. Nielsen Philippines data, often cited as the industry currency for radio, shows DZRH maintaining competitive but variable positioning. For August 2025, DZRH recorded a 22.6% audience share in Mega Manila AM rankings, placing second behind DZBB. In June 2025, it achieved 15.1%, trailing DZBB and DWIZ's 18%. Earlier in March 2025, the share was 11.5%, again behind DZBB's dominant 53.6%. These fluctuations reflect seasonal trends, programming changes, and competition, with DZRH consistently among the top three AM news stations despite not always leading. Historical surveys underscore DZRH's established listener base, such as a 2022 Kantar report citing a 48.32% AM audience share in Metro Manila and a TARP of 31% in Mega Manila for March, outperforming rivals at the time. Nationwide metrics are less granular, as surveys prioritize urban areas, but DZRH's relay stations contribute to broader reach estimated through affiliate listenership and digital streaming data, though absolute figures remain survey-dependent rather than real-time electronic tracking. Discrepancies between Kantar and Nielsen may arise from differing sample sizes, diary recall biases, or weighting, highlighting the need for cross-verification in assessing true audience size.

Awards and Societal Impact

DZRH has received multiple recognitions from broadcasting organizations for its programming excellence. In the 28th KBP Golden Dove Awards held on June 26, 2025, DZRH was named Best AM Station and secured nine additional awards, including Best Science and Technology Program for Radyo Henyo, Best Public Affairs Program for Damdaming Bayan, and Best Radio Public Service Announcement. At the 10th PMAP Makatao Awards for Media Excellence in 2023, the station won two honors for its contributions to ethical and impactful journalism. Additionally, in 2023, DZRH was awarded Radio Station of the Year by the Philippine Quill Awards, highlighting its sustained influence in radio broadcasting. The station's internal Fred J. Elizalde Journalism Awards, established during its 85th anniversary in 2024, recognize employee contributions to journalistic integrity amid evolving media challenges. DZRH has also been honored as the Most Development-Oriented AM Station in 2025, reflecting its focus on programs addressing societal needs like education and community welfare. Societally, DZRH's pioneering nationwide simulcast, initiated in 1949, marked the first such effort by a Philippine radio station, extending AM and shortwave signals to remote areas like Basco and Jolo, thereby democratizing access to news and public information across the archipelago. This infrastructure has enabled real-time dissemination of critical updates during crises, fostering national cohesion and public awareness. Since 1949, its radio dramas have influenced cultural narratives, sustaining the post-World War II golden age of Philippine broadcasting and engaging audiences in moral and social storytelling. Programs emphasizing public affairs, such as Damdaming Bayan, provide platforms for citizen concerns, while initiatives like public service hours address social issues, contributing to informed discourse and community problem-solving without reliance on government narratives. As the longest-running private AM station since 1939, DZRH's emphasis on unfiltered news and commentary has shaped public opinion, prioritizing empirical reporting over institutional biases prevalent in some media outlets.

Incidents, Controversies, and Criticisms

Political Entanglements and Shutdowns

Upon the declaration of martial law by President Ferdinand Marcos Sr. on September 21, 1972, DZRH was among the media outlets ordered shut down by the government as part of a broader crackdown on press freedom. The station ceased operations for several months, with its television counterpart, DZRH-TV, remaining permanently closed thereafter. DZRH resumed broadcasting after approximately four months, but only under stringent government oversight, limiting content primarily to official announcements and controlled programming. This period marked a significant political entanglement for DZRH and its parent company, Manila Broadcasting Company (MBC), which faced heightened political risks that curtailed expansion plans amid the authoritarian regime. While many independent media entities were sequestered or fully suppressed, DZRH's partial reopening reflected selective tolerance for stations perceived as compliant, though it continued to navigate tensions during subsequent events like the 1983 assassination of Benigno Aquino Jr. and the 1986 EDSA Revolution. In more recent years, DZRH encountered political controversy in March 2017 when it indefinitely suspended the program hosted by Mocha Uson, a prominent supporter of President Rodrigo Duterte, following complaints over her on-air remarks criticizing Vice President Leni Robredo. The decision, confirmed by station personnel, highlighted internal pressures amid polarized political discourse, though DZRH has not faced government-mandated shutdowns comparable to those imposed on other outlets like ABS-CBN in 2020. No full-scale closures or suspensions of DZRH's core operations have occurred since the martial law era.

On-Air and Operational Mishaps

On October 2, 2019, a major fire that began at the nearby Star City amusement park in Pasay City spread to the adjacent Manila Broadcasting Company (MBC) building, damaging studios used by DZRH and four other MBC radio stations. The incident affected studio booths and equipment, temporarily disrupting operations for approximately 200 employees across MBC's facilities. No casualties were reported among station personnel, but the fire necessitated immediate relocation to backup studios to sustain broadcasts. DZRH resumed normal programming via secondary facilities shortly after the blaze, minimizing downtime despite the structural damage estimated in the hundreds of millions of pesos for MBC properties overall. Investigations initially considered arson but later confirmed an electrical fault in a Star City game booth as the origin, highlighting vulnerabilities in shared urban infrastructure for media operations.

References

  1. https://www.radio-philippines.com/dzrh-666-am
  2. https://tunein.com/radio/DZRH-666-s49650/
  3. https://dzrh.com.ph/post/dzrh-at-84:-a-look-back-from-dzrh%27s-humble-beginnings
  4. https://dzrh.com.ph/post/samasamatayopilipino:-dzrh-then-and-now
  5. https://dzrh.com.ph/
  6. https://www.youtube.com/channel/UCcTiBX8js_djhSSlmJRI99A
  7. https://philippines.mom-gmr.org/en/media/detail/outlet/dzrh-666/
  8. https://philippines-2016.mom-gmr.org/en/media/detail/outlet/dzrh-666/
  9. https://www.facebook.com/groups/192546744866451/posts/1915653519222423/
  10. https://www.radioheritage.com/japanese-occupation-radio-the-philippines/
  11. https://www.plarideljournal.org/article/the-filipino-broadcasters-on-overseas-propaganda-radio-in-world-war-ii/
  12. https://www.facebook.com/MedyoMediaNews/posts/on-this-day-in-1939-dzrh-then-known-as-kzrh-makes-its-first-broadcastthe-station/866432902171403/
  13. https://www.plarideljournal.org/wp-content/uploads/2015/10/2013-01-Enriquez_ELE.pdf
  14. https://mbcmediagroup.com/our-company/history
  15. https://radyonatin.com/post.php/5797.d29cb5fb466edc2a
  16. https://dzrh.com.ph/post/dzrh-drama-highlights-and-notable-voices
  17. https://philippines.mom-gmr.org/en/media/detail/outlet/dzrh-nationwide-666-3/
  18. https://www.unesco.org/en/memory-world/radio-broadcast-philippine-people-power-revolution
  19. https://tvradioschedules.fandom.com/wiki/DZRH
  20. https://chmsu.edu.ph/looking-back-at-the-1986-edsa-people-power-revolution/
  21. https://jariusbondoc.com/about-investigative-journalist-jarius-bondoc/
  22. https://www.researchgate.net/publication/285478056_The_Media_The_Market_and_Democracy_The_Case_of_the_Philippines
  23. https://dzrh.com.ph/post/dzrh-news-the-voices-that-shaped-generations-and-the-icons-who-carry-the-torch
  24. https://dxs.fandom.com/wiki/DZRH
  25. https://dzrh.com.ph/post/manila-broadcasting-company-is-now-mbc-media-group
  26. https://www.bworldonline.com/arts-and-leisure/2024/02/09/574533/manila-broadcasting-co-rebrands-as-mbc-media-group/
  27. https://www.marketscreener.com/quote/stock/MANILA-BROADCASTING-COMPA-20703584/company/
  28. https://philippines.mom-gmr.org/en/owners/companies/detail/company/company/show/mbc-media-group-1/
  29. https://ph.investing.com/equities/manila-broadcasting-co-company-profile
  30. https://simplywall.st/stocks/ph/media/pse-mbc/manila-broadcasting-shares/management
  31. https://mbcmediagroup.com/our-company/leadership
  32. https://edge.pse.com.ph/companyPage/directors_and_management_list.do?cmpy_id=117
  33. https://edge.pse.com.ph/openDiscViewer.do?edge_no=d523318659db4603abca0fa0c5b4e4d0
  34. https://theorg.com/org/manila-broadcasting-company/teams/leadership-team
  35. https://www.facebook.com/PMPonFB/posts/dzrh-666khzkauna-unahan-sa-pilipinasoldest-radio-station-in-the-philippinesestab/1913540768785441/
  36. https://www.facebook.com/groups/818440088334686/posts/3273123592866311/
  37. https://mbcmediagroup.com/our-businesses/radio
  38. https://phtvradiosked.wordpress.com/2025/04/28/current-dzrh-prog-sked-2025-present/
  39. https://dzrh.com.ph/post/dzrh-radio-drama-legends
  40. https://rafaelyabut.tripod.com/broadcasting.1.htm
  41. https://tvradioschedules.fandom.com/wiki/DZRH_666_Reporters
  42. https://www.kantarmedia.com/news-and-resources/kantar-media-renews-radio-audience-measurement-currency-in-philippines
  43. https://www.nielsen.com/about-us/locations/philippines/
  44. https://radioinfo.asia/news/philippines-gma-network-stations-top-mega-manila-ratings-for-june-2025/
  45. https://dzrh.com.ph/post/dzrh-tops-mega-manila-in-kantar-media-survey
  46. https://www.lionheartv.net/2025/09/gma-network-radio-stations-dominate-mega-manila-ratings-in-august/
  47. https://www.gmanetwork.com/radio/articles/2025-04-10/1310/gma-network-radio-stations-solidify-lead-in-mega-manila-ratings-for-march-2025/
  48. https://dzrh.com.ph/post/dzrh-is-no.-1-am-radio-in-metro-mega-manila-survey
  49. https://www.manilatimes.net/2022/04/02/news/national/dzrh-is-no1-am-radio-in-mega-manila-says-survey/1838575
  50. https://www.facebook.com/SituationReportPH/posts/dzrh-scores-big-at-28th-kbp-golden-dove-awards-after-winning-best-am-station-and/122129771726831834/
  51. https://dzrh.com.ph/post/dzrh-wins-big-in-10th-pmap-makatao-awards
  52. https://www.philstar.com/opinion/2023/10/31/2307855/journalisms-best-brightest-bravest-and-biggest-names
  53. https://www.dzrh.com.ph/post/dzrh-85th-anniversary-acknowledging-the-changes-and-hardwork-of-employees-through-the-fred-j-elizalde-journalism-awards
  54. https://www.facebook.com/mbcmediagroup/posts/warm-greetings-to-dzrh-on-being-recognized-as-the-most-development-oriented-am-s/607478605639969/
  55. https://dzrh.com.ph/about-us
  56. https://www.facebook.com/mbcmediagroup/posts/dzrh-marks-86-years-of-excellence-and-unwavering-public-servicethe-philippines-p/663692786685217/
  57. https://newsinfo.inquirer.net/883205/dzrh-suspends-mocha-usons-program-over-anti-robredo-remarks
  58. https://www.abs-cbn.com/business/10/03/19/mbc-uses-back-up-facilities-to-minimize-interruption-after-star-city-fire
  59. https://newsinfo.inquirer.net/1173311/palace-probe-star-city-fire
Add your contribution
Related Hubs
User Avatar
No comments yet.