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Dubsmash

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Dubsmash

Dubsmash was a video sharing social media service application for iOS and Android.

Dubsmash allowed users to videotape themselves while lip syncing over audio clips and including sections of songs, movies, and famous quotes. Users could upload their own audio and add colour but not filters and text animation to their videos.

Dubsmash was initially seen as a competitor during the development of Instagram Stories by Facebook, according to software engineer Michael Sayman who had worked on the development of Stories.

Dubsmash was founded in Germany by Jonas Drüppel, Roland Grenke, and Daniel Taschik, who had previously made two other apps which were not as successful. Their last app prior to Dubsmash was called Starlize, which aimed to allow users to create music videos. Finding out that this app was too complex for users, the creators decided to move on to shorter length videos with an emphasis on ease of use, creating Dubsmash.

Within a week of the launch on November 19, 2014, Dubsmash had reached the number one position in Germany, later reaching the same position in over 29 other countries. As of June 2015 it had been downloaded over 50 million times in 192 countries.

In 2015, Barbadian singer Rihanna had used Dubsmash to tease her song "Bitch Better Have My Money". Later in that year, American singer Selena Gomez used the app on The Tonight Show Starring Jimmy Fallon.[citation needed]

In 2016, the company relocated from Germany to Brooklyn.

In December 2019, the app was downloaded 408,000 times, compared to TikTok's 4.5 million downloads in the same month. In December 2020, that number dropped to 63,000 downloads per month, while TikTok's downloads rose to 4.6 million. 30% of users were posting videos daily, and the app was receiving 1 billion video views per month.

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