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FloSports is an over-the-top subscription sports broadcaster and streaming service. The company is based in Austin, Texas, United States, and was founded in 2006. FloSports streams live sporting events to audiences around the world.[1]

Key Information

History

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Launch

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FloSports was founded in 2006[2] by Martin Floreani, Mark Floreani (collegiate athletes) and Madhu Venkatesan based in Austin, Texas. Martin designed the website's prototype with the aim of covering collegiate sports with the same detail that ESPN gives to the NFL and NBA. The brothers raised U.S. $10,000 in seed money from John Rainbolt and started covering wrestling and track events. Co-founder Mark captured the service's first original broadcast, Ryan Hall's U.S half-marathon record, from the back of a pickup truck using a handheld camera. Lo-fi footage, engine noise digital interference and fog impacted the quality of the broadcast. However, having the only footage of Hall's record-breaking run caused a surge in the website's popularity. By 2017 the company had 256 employees and 25 Web video channels. They changed their business model to a subscription-based service in 2012 and doubled their revenue over the following two years.[3]

Fundraising

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The company raised $8 million in Series A and a further $21 million in Series B financing in 2016 led by DCM Ventures and Bertelsmann Digital Media Investments.[4] By 2019, the company had grown to 250 employees and raised a further $47 million in series C.[5]

Acquisitions

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The company acquired DirtonDirt.com, a grassroots racing streaming and content platform, in September 2019.[6] In June 2020, FloSports purchased Speed Shift TV and acquired 400 races, with a focus on grassroots racing.[7]

FloSports acquired TrackWrestling in early 2021, a deal that increased the number of wrestling events that will be streamed on its FloWrestling service and brought wrestling analytics to the platform.[8] In October 2021, it was announced that FloSports had acquired HockeyTech, an ice hockey streaming platform and sports data provider.[9]

Streaming partnerships

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FloSports announced a partnership with WWNLive in 2016 to run a streaming service dedicated to wrestling.[10] In December 2018, FloRacing signed a broadcast agreement with the United States Auto Club for its midget and sprint car series. In May 2019, the Colonial Athletic Association selected FloSports as its lead media partner becoming the first college conference to pick a streaming OTT, direct-to-consumer company as their primary distribution platform.[11]

FloSports became the local broadcaster for two Major League Soccer teams for the 2019 season: D.C. United and FC Cincinnati, an expansion team.[12] The company faced technical issues during early broadcasts due to inaccurate geofencing restrictions. The organization pledged a full refund, and offered the club's season ticket holders a discount on its annual subscription fees.[13] FloSports promised additional soccer broadcasts and shoulder programming to justify its subscription fee that largely never materialized. D.C. United and Flosports ended their four-year contract prematurely in October 2019. D.C. United opted to stream its final regular season match on its website for free.[14] FC Cincinnati announced its matches would no longer be available through FloSports in June 2020.[15]

In January 2020, NASCAR Hall of Fame inductee and motorsports legend, Tony Stewart, awarded streaming rights to the Eldora Speedway and All Star Circuit of Champions to FloSports.[16] In the Spring 2020, FloSports launched FloBaseball.[17] Later in 2020, the company signed a multi-year partnership with ECHL to broadcast professional hockey starting with the 2021 season.[18]

FloSports expanded its wrestling offering through a partnership with United World Wrestling, the global governing body for the sport, in late 2020.[19]

In 2021, USA Cycling signed a 3 year broadcast partnership with FloSports. FloSports will also be the NGB's (national governing body's) official sponsor.[20] The Unbound Gravel race, a cycling race covering various distances, has never been broadcast before due to remote locations and rough terrain. FloSports became the first to broadcast the race in June 2021 and will stream the race again in 2022.[21] FloSports signed a multi-year streaming deal with USA Gymnastics, the national governing body for gymnastics, in 2021.[22]

In late 2021, NASCAR announced a partnership to stream its grassroots racing series on FloRacing starting in 2022.[23] Series that were broadcast on FloRacing that year included the ARCA Menards Series, ARCA Menards Series West, ARCA Menards Series East, NASCAR Whelen Modified Tour, and NASCAR Pinty's Series and NASCAR Weekly Series.[23] Several tracks on the Modified and Weekly Series had been broadcasting on the service prior to the announcement (Eldora, Oswego, Stafford). Over 280 NASCAR grassroots events were anticipated to be broadcast in 2022 (out of a total of approximately 2000 total events broadcast on the service).[23]

In March 2023, the IBJJF announced that the Campeonato Brasileiro de Jiu-Jitsu would be included in their offering of events streaming on FloGrappling from 2023 onwards.[24] In July 2023, AIGA Champions League announced that all their future events would stream exclusively on FloGrappling.[25] In September 2023, Quintet announced that all of their future events would be streaming on FloGrappling, starting with Quintet 4 on September 10, 2023.[26]

Broadcasting deals

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In early 2023, Brazilian channel Combate announced a broadcasting deal with FloGrappling starting on May 22, 2023 to show both their grappling content and original documentaries.[27]

Technology

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In 2019, the company introduced apps for Android and smart TV apps.[28] In October 2019, FloSports rebranded, and expanded its distribution with the release of an Android app.[29]

In 2020, FloSports began working on a Watch Party feature for their apps that would allow fans to watch events together, virtually.[30]

Programming

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FloSports streams live and on-demand events for over 25 different sports categories.[31]

Baseball

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  • Coastal Athletic Association
  • College Baseball Classic
  • Future Star Series Nationals 15s
  • Future Star Series Nationals 16s
  • Future Star Series Nationals 17s[32]
  • NB Future Stars Series

Basketball

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Bowling

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Competitive Fitness

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Cycling

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Football

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Grappling

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Who's Number One (WNO)

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Who's Number One also known as FloGrappling WNO Championship is a grappling event series streamed on FloSports and organised since 2019 by its subdivision FloGrappling.[35] It presents elite grapplers from around the world competing across different weight divisions and rule sets. The events encompass both gi and no-gi Brazilian jiu-jitsu matches.[36]

Gymnastics

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Ice Hockey

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Lacrosse

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  • Big Ten
  • Frisco Classic
  • Future Star Series
  • Snowbird Baseball

Marching

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Motorsports

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Rodeo

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Rugby

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Softball

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  • Big Ten
  • Candrea Classic
  • Judi Garman Classic
  • PGF
  • Puerto Vallerta College Challenge
  • Mark Campbell Collegiate Classic

Soccer

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Swimming

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Track

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Volleyball

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Wrestling

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Controversy

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FloSports's contract with USA Gymnastics was canceled one year into a five-year agreement after backlash from organizers. The website had previously linked to nude photos of McKayla Maroney that were taken when she was still a minor.[41][42]

In 2017, less than a year after partnering with WWNLive, they sued the latter company claiming they were misled about Pay-Per-View revenue.[43] The suit was dismissed after the contract was made public, and it was revealed that FloSports was upset with WWNLive's use of funds.[44]

In 2016, the US Olympic Committee revoked FloSports' media credentials after they repeatedly published footage that NBC held exclusive rights to.[45]

For several years their subscription model has emphasized the per-month price, while the actual subscription was billed annually.[46][47] As a consequence, in 2022 a class action lawsuit was filed against FloSports in New York federal court due to their business practices. The suit claimed that FloSports misleads customers into believing they are only being charged a monthly fee — rather than the full annual fee — when they first sign up for the sports streaming service.'[48] FloSports later settled this case out of court in November 2023.[49]

References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

FloSports

View on Grokipedia
from Grokipedia
FloSports is an American subscription-based sports media company that provides live and on-demand streaming of niche, amateur, and emerging sports events, along with original programming, highlights, and fan engagement tools. Founded in 2006 in , by brothers Martin Floreani and Mark Floreani—former track athletes—alongside Venkatesan, the company began as a effort with just $10,000, initially focusing on interviewing athletes and covering wrestling and track & field events across the U.S. Headquartered in Austin, FloSports has grown into a global platform serving over 25 sports verticals, including wrestling, track & field, hockey, motorsports, , , soccer, , , , football, and , through partnerships with organizations like NCAA conferences (e.g., Colonial Athletic Association, ), USA , and various racing series. As of 2025, the platform streams over 50,000 live events annually, producing 300,000 hours of original content and attracting 5 million monthly unique users with 40 million monthly social media reach and 309 million minutes of live viewing. Key milestones include raising $21.2 million in Series B funding in 2016, $47 million in Series C in 2019, and a Series D round in 2025 led by Dream Sports, bringing total investment to over $100 million to expand coverage and technology. Under CEO Mark Floreani, FloSports positions itself as the essential destination for passionate fans of underrepresented sports, emphasizing innovative to grow these communities.

Overview

Founding and headquarters

FloSports was founded in 2006 in , by brothers Martin Floreani, a former wrestler, and Mark Floreani, a former athlete, along with Madhu Venkatesan. The company began with a modest $10,000 in seed funding raised from friends and family, which the Floreani brothers used to purchase a used van for $3,000 and embark on cross-country trips to cover niche sports events. From its inception, FloSports focused on live streaming coverage of collegiate and other niche sports, such as wrestling and , targeting passionate but underserved fan communities that lacked mainstream broadcast options. In early 2012, the company transitioned to a subscription-based model, shifting from ad-supported streaming to paid access that unlocked premium content across its platforms and helped stabilize revenue growth. The company's headquarters remain in , serving as the central hub for its operations, including content production, technology development, and executive leadership. This location has supported FloSports' bootstrapped origins, fostering a culture amid early challenges like limited resources, frustrating slow growth, and the logistical demands of on-the-ground event coverage.

Leadership and key personnel

Mark Floreani serves as the CEO and co-founder of FloSports, a position he has held since the company's inception in 2006, when he established it alongside his brother Martin Floreani and Venkatesan to address the need for high-quality live broadcasts of niche . A University of Texas alumnus and former All-American athlete, Floreani has guided the company through its evolution into a leading sports streaming platform, with his tenure marked by strategic expansions in content and technology. Under Floreani's leadership, FloSports achieved significant milestones in 2025, including the announcement of a Series D funding round led by Dream Sports that raised the company's total funding to over $100 million, enabling further investments in content and distribution. He also publicly disclosed the company's attainment of profitability, following a doubling of revenue over the prior two years, underscoring his role in driving financial sustainability and growth. The executive team supporting Floreani includes Jayar Donlan, who oversees daily operations and platform scalability; Ozge Erturk, responsible for brand strategy and audience engagement; Michael Gunter, managing fiscal planning and ; Mike Ryan, leading product development and enhancements; Executive Vice President and Paul Hurdlow, handling legal affairs and compliance; Executive Vice President of Global Rights Acquisition Phil Wendler, directing content partnerships and licensing deals; Executive Vice President of Culture and People Strategies Paige Ellis, focusing on and ; and Executive Vice President of Corporate Development and Strategic Finance Kevin Boller, spearheading mergers, acquisitions, and financial strategy. FloSports' board of directors comprises co-founder and CEO Mark Floreani, along with investor representatives Jason Krikorian, a general partner at DCM Ventures with expertise in media technology, and Mark Wan, managing partner at Causeway Media Partners, who provide oversight on strategic direction and governance. As of 2025, no major changes to the board composition have been reported.

Business model

FloSports generates its primary revenue through an over-the-top (OTT) subscription streaming model, providing access to live and on-demand coverage of niche and emerging sports via dedicated channels such as FloWrestling and FloHockey. Users subscribe to individual sports channels with tiered plans, typically offering monthly options at $29.99 or annual subscriptions at $150 (equivalent to $12.50 per month), allowing fans to select content aligned with their specific interests without bundling unrelated sports. This approach targets underserved audiences in Tiers 2-4 sports, fostering deep engagement among dedicated fandoms. The subscription model is complemented by diversified revenue streams, including high-impact , content sponsorships, event entitlements, and sales of premium original programming. These avenues leverage the platform's extensive reach—streaming over 50,000 live events annually—to attract brand partnerships focused on category exclusivity and targeted marketing to a demographic with high household incomes averaging above $100,000. By 2025, FloSports has scaled its user base to 95 million unique platform visitors per year, serving millions of fans passionate about niche sports like wrestling, hockey, and track. This growth culminated in a pivotal announcement in August 2025, when the company reported achieving profitability after doubling its revenue over the previous two years, underscoring the sustainability of its fan-centric, subscription-driven operations.

History

Early years and launch

FloSports was founded in 2006 by brothers Mark and Martin Floreani, along with Madhu Venkatesan, with a modest $10,000 seed investment, initially operating out of . The founders initially focused on interviewing athletes and covering events in wrestling and track & field across the U.S. The company launched initial platforms including FloWrestling for wrestling and FloTrack for track & field, providing online access to niche sports that lacked mainstream coverage. Starting with basic equipment—a $3,000 Ford Econoline van and a —the founders traveled to events to capture footage, editing and uploading videos to build an early online presence focused on . In its initial years, FloSports offered free event streams to attract underserved audiences in sports like wrestling and , gradually expanding its coverage with platforms such as FloTrack, launched in 2006. Key early milestones included comprehensive coverage of NCAA wrestling events, which helped establish credibility within collegiate athletics, and the development of a growing content library through on-demand videos of competitions and profiles. This bootstrapped approach allowed the company to foster dedicated communities around these sports, despite operating in a pre-over-the-top (OTT) streaming era with rudimentary digital tools. By 2012, after six years of stagnant exceeding $1 million annually from sponsorships and ads, FloSports pivoted to a subscription-based model to sustain operations and target loyal fans willing to pay for exclusive access. This shift addressed the limitations of free content but faced initial resistance from users unaccustomed to paying for sports streams. Early challenges encompassed inadequate infrastructure, including unreliable for live broadcasts and difficulties in geofencing to prevent unauthorized access, all while navigating a landscape dominated by traditional broadcast networks. Mark Floreani later reflected, "We knew there needed to be a better way," highlighting the entrepreneurial drive amid these hurdles.

Funding rounds

FloSports secured its initial funding through a of $8 million in August 2014, led by Causeway Media Partners. The company followed with a Series B round of $21.2 million announced on August 15, 2016, led by DCM Ventures and Digital Media Investments, bringing the total funding raised to $32.2 million at that time. These funds were allocated to accelerate expansion into new sports verticals and deepen coverage in existing ones. In June 2019, FloSports closed its Series C round with $47 million, led by Discovery Inc. and including participation from existing investors such as Causeway Media Partners, Fertitta Capital, and DCM Ventures, as well as strategic investors World Wrestling Entertainment and Bertelsmann Digital Media Investments. This infusion elevated the company's total funding to approximately $79.2 million and supported investments in rights acquisitions for emerging and established sports partnerships. The most recent Series D round was announced on April 1, 2025, led by Dream Sports, pushing FloSports' cumulative funding beyond $100 million. The capital is intended to drive content acquisitions, product enhancements, production scaling, and broader distribution. These funding rounds have enabled significant operational scaling, including support for strategic acquisitions, and contributed to the company's achievement of sustained profitability by 2025 following revenue doubling over the prior two years.
RoundDateAmountLead InvestorsTotal Funding Post-Round
Series AAugust 2014$8 millionCauseway Media Partners$8 million
Series BAugust 2016$21.2 millionDCM Ventures, Bertelsmann Digital Media Investments$32.2 million
Series CJune 2019$47 million~$79.2 million
Series DApril 2025UndisclosedDream Sports>$100 million

Acquisitions and expansions

In 2019, FloSports expanded its motorsports portfolio by acquiring DirtonDirt.com, a leading platform for coverage, which enhanced of Dirt Late Model races and provided fans with additional on-demand content. The acquisition integrated DirtonDirt's entities into FloSports' ecosystem, allowing for elevated production quality and broader distribution of dirt racing events. Building on this momentum, FloSports acquired Speed Shift TV in June 2020, a motorsports streaming service that added over 400 events annually to the FloRacing platform. This deal included all of Speed Shift TV's assets and broadcast rights, focusing on short-track and regional series to strengthen FloSports' position in niche motorsports. In 2021, FloSports targeted wrestling by purchasing TrackWrestling from NBC Sports Group in February, merging its event management tools, online registration, and database with FloSports' capabilities. The integration supported youth and scholastic wrestling events, streamlining operations for tournaments and brackets while expanding FloWrestling's reach. Later that year, in October 2021, FloSports acquired HockeyTech, a live and on-demand hockey streaming platform and data provider, which bolstered FloHockey's offerings with access to over 30,000 games from 75 North American leagues annually. HockeyTech operated as a wholly-owned , enhancing data analytics and streaming for professional and elite amateur . Post-2021, FloSports pursued internal growth through platform expansions, including partnerships with video software providers to launch its connected TV app on and Smart TVs in October 2025, making over 50,000 live events accessible to millions of North American households. This initiative, set to extend to Smart TVs later that year, represented a key step in broadening device compatibility without additional mergers.

Operations and technology

Platform and streaming technology

FloSports operates as an over-the-top (OTT) streaming service, delivering live and on-demand content through a unified platform accessible via web browsers and mobile applications. In June 2019, the company launched redesigned mobile apps for and Android, enabling multi-device streaming with a streamlined optimized for live events and personalized content discovery. These apps expanded to include support later that year, allowing users to access streams on a broader range of devices including smart TVs and streaming sticks. To enhance social viewing during the early stages of the , FloSports introduced its Watch Party feature in June 2020, permitting up to 100 users to join synchronized live streams with chat functionality and interactive elements like polls. This tool supports virtual events by overlaying real-time reactions and athlete interactions, fostering community engagement without physical gatherings. The feature integrates seamlessly across mobile and web platforms, with expansions to include rewards points redeemable within the ecosystem. The platform employs OTT technology to ensure low-latency , utilizing IP-based solutions like TVU Networks for remote production of events such as motorsports, achieving sub-10-second delays in select broadcasts. adjusts video quality dynamically based on bandwidth, supporting resolutions up to while minimizing buffering, as configurable through in-player settings. On-demand replays of full events and highlights are available post-broadcast, with access durations varying by content and subscription level. As of 2025, FloSports integrates with specialized data providers to overlay real-time statistics, rankings, and analytics during streams, including partnerships with HockeyTech for hockey metrics and recent enhancements for leagues like the that embed in-game stats directly into mobile apps and web interfaces. These integrations draw from acquired technologies, such as the 2021 HockeyTech purchase, which bolstered data capabilities for live scoring and player tracking. Following its Series D round in April 2025 led by Dream Sports, which brought total investment to over $100 million, FloSports invested in upgrades for improved global , including expanded content delivery networks and international device support on platforms like and smart TVs.

Partnerships and broadcasting deals

FloSports established an early partnership with in October 2016, signing a five-year agreement to exclusively stream approximately 60 wrestling and grappling events annually on the dedicated FloSlam platform, including promotions like EVOLVE, SHINE, and . In May 2019, FloSports secured a multi-year media rights deal with the Colonial Athletic Association (CAA), becoming the digital streaming home for over 500 events per year across 22 sponsored sports, marking one of the first all-digital media agreements for an conference. The company expanded into cycling coverage through a three-year broadcast rights partnership with USA Cycling announced in June 2021, designating FloBikes as the official media partner for elite-level road, track, and national championships and events in . In December 2021, FloSports announced a multi-year streaming partnership with , effective for the season, granting exclusive global rights to over 280 grassroots racing events annually, including the Whelen Modified Tour, , and Weekly Series tracks. A significant milestone came in August 2025 with a landmark seven-year media rights agreement between FloSports and the (OHL), making FloHockey the exclusive global streaming platform for all regular-season and playoff games starting in the 2025-26 season. Additionally, FloSports has maintained partnerships for data systems in , including the 2023 acquisition of DirectAthletics and long-term extensions with the (NAIA) and (NJCAA) for official results and rankings platforms like TFRRS.

Programming

Combat and martial arts

FloSports provides extensive coverage of combat and through its dedicated channels, FloWrestling and FloGrappling, focusing on , on-demand videos, news, and original content for wrestling and submission grappling disciplines. These platforms serve as central hubs for enthusiasts, offering real-time results, brackets, and highlights from thousands of events annually. FloWrestling specializes in wrestling coverage, including high school, , international tournaments, and Olympic qualifiers. It streams major events such as the NCAA Wrestling Championships, held annually in March, where the 2025 edition took place in from March 20-22. The platform integrates TrackWrestling for youth events and tournament management, providing brackets and registration tools that enhance accessibility for amateur competitions. Original programming includes wrestler profiles, rankings, and analysis shows like the FloWrestling Radio Live podcast, which discusses NCAA season highlights and user-submitted questions. In September 2025, FloSports launched an updated FloWrestling platform, consolidating features from TrackWrestling and other tools into a unified destination for fans and administrators. FloGrappling focuses on (BJJ), no-gi submission grappling, and professional events, delivering live streams of competitions from organizations like IBJJF and ADCC. A flagship series is Who's Number One (WNO), an invitational tournament that determines top grapplers through high-stakes matches, with the 30th edition held on October 24, 2025, featuring bouts like Sarah Galvao vs. Trinity Pun, ending in an armbar submission. The channel produces original content such as pound-for-pound no-gi rankings, updated regularly to reflect performances in WNO, ADCC, and other major tournaments, alongside profiles and recap shows like The FloGrappling Show. This programming targets amateur and professional combat sports audiences, emphasizing individual disciplines like and gi/no-gi , with over 100,000 live events streamed yearly across FloSports' network.

Team ball sports

FloSports provides extensive , on-demand replays, and original content for team ball sports, focusing on levels often overlooked by mainstream broadcasters, such as high school, , and lower-division college competitions.

FloFootball

FloFootball offers comprehensive coverage of , including live streams of regular season games, 7-on-7 tournaments, and select postseason events across various states. It also streams games, particularly from and III conferences, as well as select Division I matchups through partnerships like . Additional features include game highlights, rankings, and analysis to support amateur and collegiate athletes.

FloBasketball (FloHoops)

FloHoops delivers live and on-demand coverage of AAU tournaments, including the AAU Boys National Championships and s across age groups like 12U to 17U. The platform streams high school games and events, with a focus on elite prospects and regional competitions. International coverage includes foreign tours for U.S. college teams and select global youth tournaments, such as NBA qualifiers.

FloLacrosse

FloLacrosse, now integrated into FloLive and FloCollege, provides of NCAA events, including Division I, II, and III men's and women's games from conferences like the CAA and NE10. Coverage encompasses tournament semifinals, championships, and regular-season matchups, with highlights and full replays available post-event. While club events are less emphasized, the platform supports amateur play through stats, standings, and original content for growing the sport at grassroots levels.

FloSoftball and FloSoccer

FloSoftball streams from NCAA Divisions I, II, and III, including tournaments and events like THE Spring Games, alongside high school and youth travel ball tournaments such as Triple Crown Fastpitch series. FloSoccer (FloFC) covers across all divisions, with live games from conferences like the CCAA and Gulf South, and youth leagues including the Cup, an international tournament for under-19 teams. Both platforms emphasize youth and amateur development, offering highlights, interviews, and rankings to highlight emerging talent. Through these channels, FloSports prioritizes underserved segments of team ball sports, delivering over 12,000 annual college events and thousands of high school and youth competitions to a global audience via its subscription model.

Racket and field sports

FloTrack serves as the primary platform within FloSports for track and field coverage, offering live streams, replays, and analysis of major NCAA events such as the outdoor championships held annually at venues like Hayward Field in Eugene, Oregon. This includes comprehensive broadcasts of sprints, distance races, field events, and relays, emphasizing collegiate competition as a key development pathway for elite athletes. FloTrack also streams the Penn Relays, the world's oldest and largest track and field competition, featuring over 400 races across three days at Franklin Field in Philadelphia, with international viewer access for global audiences. Additionally, the platform covers international meets like the Wanda Diamond League series and World Athletics Championships, providing U.S.-based streaming of elite performances that bridge collegiate and professional levels. FloSwimming focuses on swimming competitions at college and high school levels, delivering live coverage of championships, conference meets such as the Big East and CAA events, and high school state championships like the TISCA High School State Meet. The platform highlights relay events, individual races, and diving, with dedicated streams for both men's and women's competitions, including finals sessions from historic meets. FloSwimming maintains rankings systems for athletes and teams, updating preseason and in-season lists to track performance progression in events that align with Olympic standards. FloVolleyball provides extensive programming for both and indoor at levels, streaming and II tournaments, FIVB Beach Pro Tour events, and CEV beach consolation rounds. Coverage includes live matches from collegiate conferences and international circuits, focusing on development and competitive play in sand and court settings. This emphasis supports the growth of as an Olympic pipeline sport, capturing seasonal championships and qualifiers. Across these platforms, FloSports integrates advanced data systems for real-time live timing and results, accessible via dedicated portals like results.flotrack.org, which display splits, finishes, and leaderboards during events to enhance viewer engagement and athlete tracking. This technology ensures accurate, instantaneous updates for track, , and meets, prioritizing sports integral to the U.S. Olympic development system, including seasonal NCAA and high school championships that feed into national teams like .

Motorsports and racing

FloSports provides extensive coverage of motorsports through its dedicated platforms, FloRacing and FloBikes, focusing on grassroots and professional racing events in dirt track, oval, road, and off-road disciplines. FloRacing specializes in dirt track and oval racing, streaming professional events such as sprint car series and late model competitions across the United States. It includes coverage of NASCAR regional and short track races, offering subscribers access to over 1,000 live events annually, including interviews, highlights, and original films. Through integrations with Dirt on Dirt, acquired in 2019, FloRacing enhances its dirt late model content with live broadcasts and archives from key venues like Eldora Speedway. The 2020 acquisition of Speed Shift TV further diversified FloRacing's offerings by adding over 400 grassroots events, including sprint cars, midgets, and short course off-road racing from the US, Canada, Australia, and New Zealand. FloBikes delivers live and on-demand events, emphasizing and competitions. It streams USA Cycling-sanctioned events, such as the Pro Road National Championships in , and the Mountain Bike National Championships in locations like . Coverage extends to elite and cross-country , with multi-year partnerships ensuring broadcasts of nationals and international series. The platform also features the USA Cycling National Championships, live-streaming elite men's and women's races from events in . Prominent series on FloRacing include the Dirt Series, with exclusive streaming rights extended through a multi-year media partnership that covers the full season of national championships and crown jewel events like the Dirt Track World Championship at . FloBikes highlights key nationals, providing comprehensive replays and highlights from and road disciplines. FloRacing enhances viewer engagement with advanced features like live timing for real-time lap data during qualifying and races, allowing drivers and fans to analyze performance metrics. Onboard cameras, introduced in for short-track dirt events, offer immersive in-car perspectives, marking a first for motorsports streaming. Post-race analysis includes detailed videos, driver interviews, and expert breakdowns available on-demand, supporting strategic insights for teams and enthusiasts. Following the acquisitions of Speed Shift TV and strategic partnerships like the one with Speedvideo for , FloSports expanded its motorsports portfolio to include broader grassroots and niche events, increasing annual race streams to over 800. This growth has solidified FloRacing's role in short track and dirt racing, while FloBikes continues to build on USA Cycling deals for expansion.

Other niche sports

FloGymnastics provides comprehensive coverage of women's , including and on-demand access to NCAA meets, elite competitions, and international events featuring prominent athletes like . The platform streams regional and national NCAA championships, such as the 2019 Regionals hosted by and the , alongside club and elite-level events that highlight routines on vault, bars, beam, and floor. This focus extends to international competitions, offering videos, , and analysis of global performances. FloHockey delivers extensive streaming of youth, college, and , encompassing junior leagues, NCAA games, and pro circuits with original content and highlights. A key expansion came in 2025 with a seven-year media partnership with the (OHL), providing global access to over 680 regular-season and playoff games annually, including the OHL Top Prospects Game. This deal, building on the prior acquisition of HockeyTech, positions FloHockey as a primary destination for junior hockey streaming, with additional coverage of leagues like the (QMJHL) starting in the 2025-26 season. FloRodeo specializes in professional rodeo events sanctioned by the (PRCA), streaming circuit finals, qualifiers, and stampedes such as the Wilderness Circuit Finals and Southeastern Circuit Finals. Launched in 2016, the platform offers live and archived coverage of rodeo disciplines including , , and , along with news and event highlights from North American competitions. It also includes youth rodeo content, ensuring broad access to qualifiers leading to major PRCA events. FloCheer focuses on competitive and , providing exclusive live streams of major championships like and The Dance Worlds, with enhanced production for international participants. The platform covers all-star, college, and professional events, including the 2025 UCA & UDA College National Championships, featuring routines, results, and original videos. In partnership with Varsity TV, FloCheer expanded its 2025 season coverage to include a 24/7 channel for ongoing cheer and programming. FloMarching streams drum corps and marching band competitions, with primary emphasis on (DCI) events, including the full 2025 DCI World Championships schedule from preliminaries to finals. Launched in 2016, it offers live and on-demand access to over 30 DCI shows, regionals, and all-age championships, featuring performances by corps like the U.S. Marine Drum & Bugle Corps. The platform also provides rankings, news, and videos of marching arts at various levels, from high school to professional ensembles. FloBowling, which previously offered live coverage of professional and amateur tournaments, ceased operations as part of FloSports' portfolio restructuring, leading to its shutdown prior to 2024. In response to class-action lawsuits alleging misleading subscription practices, FloSports reached a $2.6 million settlement in 2023, finalized in 2024, providing refunds such as $30 for annual subscribers and pro-rated amounts for monthly ones, with residual payments distributed through July 2025. As of late 2025, no direct successor platform under FloSports exists for bowling-specific streaming, though general sports content may overlap with other Flo sites. In November 2022, a (Hill v. FloSports) was filed alleging that FloSports misled customers into annual subscriptions by initially charging monthly fees and failing to clearly disclose renewal terms, violating laws. The case was settled, with eligible subscribers entitled to payments. In 2023, FloSports agreed to a $2.625 million settlement in v. FloSports to resolve claims that it violated the (VPPA) by disclosing subscribers' personally identifiable information to via a tracking pixel without consent. The class included U.S. users who subscribed and viewed videos on FloSports' website from September 13, 2020, to August 23, 2023. The settlement was approved in March 2024, and FloSports suspended the pixel pending VPPA compliance. In March 2024, Nima Gharavi filed a (Gharavi v. FloSports) in the U.S. District Court for the Northern District of Illinois against FloSports and employees Christian Pyles and Jon Kozak, alleging , false light invasion of privacy, , and arising from posts. The case was ongoing as of March 2025. In August 2024, the Track & Field and Cross Country Coaches Association filed an antitrust against FloSports in the U.S. District Court for the Eastern , involving disputes over a U.S. Track & Field data system. FloSports' motion to transfer venue was denied in August 2025. In 2023–2025, former CEO Martin Floreani and family members sued FloSports in the (Floreani v. FloSports) seeking books and records inspection under Section 220 of the , alleging lack of shareholder meetings since 2018 and improper . The court ruled against the plaintiffs in October 2024, a decision affirmed by the in February 2025.

References

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