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Hits Radio

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Hits Radio

Hits Radio is a network of 26 contemporary hit radio stations in the United Kingdom, owned and operated by Bauer Media Audio UK. The network launched in 2018 with the rebranding of Bauer's Manchester station Key 103 and its merger with The Hits, and since then various other local stations have been rebranded under the Hits Radio banner.

As of December 2024, the network has a combined reach of 7.1 million weekly listeners according to RAJAR.

Hits Radio UK broadcasts on DAB in many parts of the UK and online. 25 localised variants air on FM and DAB across England and Wales.

As of May 2024, there are a total of 25 local radio stations in the network providing local programming, news, traffic and sport, along with networked output from Hits Radio UK.

The FM network of stations was formerly known as the Big City Network, Bauer Place and Bauer City 1. The national DAB station was formerly known as The Hits.

Until 17 April 2024, most of the stations broadcast under their local identities, such as Clyde 1 in Glasgow and Radio City in Liverpool. After this date, only the Scottish stations retained their heritage branding, with English and Welsh stations becoming localised outputs of Hits Radio.

Initially known as the Big City Network, and latterly Bauer Place and Bauer City 1, networked programming on Bauer's local FM stations in Northern England and Scotland was initially confined to off-peak night time and weekend timeslots.

In February 2014, the stations adopted a standardised audio identity package, produced by Wisebuddah, while retaining their local station branding. Two networked shows were also introduced across most stations - Old Skool and Anthems and In: Demand - produced from Key 103 in Manchester. Separate schedules for Northern England and Scotland were introduced in August 2015, followed in July 2017 by two networked mid-morning shows for most of the FM stations, produced from Manchester and Glasgow respectively. In February 2017, the Free Radio group of stations in the West Midlands began carrying off-peak programming from the Northern England network, replacing most of its own regional output from Birmingham.

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