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Ryanair
Ryanair
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Key Information

Ryanair DAC
IATA ICAO Call sign
FR RYR RYANAIR
Founded28 November 1984; 40 years ago (1984-11-28)[10]
Commenced operations8 July 1985; 40 years ago (1985-07-08)
Parent companyRyanair Holdings PLC
HeadquartersSwords, County Dublin, Ireland
Key peopleEddie Wilson (Ryanair DAC CEO)
FoundersChristopher Ryan | Tony Ryan | Liam Lonergan

Ryanair is an Irish ultra low-cost airline group headquartered in Swords, County Dublin, Ireland.[11] The parent company, Ryanair Holdings plc, includes subsidiaries Ryanair DACTooltip Designated activity company,[12] Malta Air, Buzz, Lauda Europe and Ryanair UK. Ryanair DAC, the oldest airline of the group, was founded in 1984.[10] Ryanair Holdings was established in 1996 as a holding company for Ryanair with the two companies having the same board of directors and executive officers.[13] In 2019, the transition began from the airline Ryanair and its subsidiaries into separate sister airlines under the holding company.[14] Later in 2019, Malta Air joined Ryanair Holdings.[15]

Ryanair has been characterised by its rapid expansion, a result of the deregulation of the aviation industry in Europe in 1997 and the success of its low-cost business model. The group operates more than 600 planes.[16] Its route network serves over 40 countries in Europe, North Africa (Morocco) and the Middle East (Israel, Jordan and Turkey).[17] The primary operational bases are at Dublin, London Stansted and Milan Bergamo airports.[18] Ryanair is Ireland's biggest airline,[19] and in 2016, became the world's largest airline by scheduled international passengers.[20] Almost all aircraft in the group's fleet are Boeing 737s.

The company has at times been criticised for its refusal to issue invoices for the VAT-exempt services it provides (airfares),[21] poor working conditions,[22][23][24] heavy use of extra charges,[25][26][27] poor customer service,[28][29] and tendency to intentionally generate controversy in order to gain publicity.[30][31][32]

History

[edit]

Since its establishment in 1984,[10] Ryanair has grown from a small airline, flying the short journey from Waterford to London Gatwick, into Europe's largest carrier. There have been over 19,000 people working for the company, most employed and contracted by agencies to fly on Ryanair aircraft.[33][34]

The airline went public in 1997,[35] and the money raised was used to expand the airline into a pan-European carrier. Revenues have risen from 640 million in 2003 to €4.66 billion in 2010.[36] Similarly, net profits have increased from €48 million to €339 million over the same period.[citation needed]

Early years

[edit]
Ryanair Embraer EMB 110 Bandeirante in 1988
Ryanair ATR 42-300 in 1991

Ryanair was founded in 1984 as Danren Enterprises[10] by Christopher Ryan, Liam Lonergan (owner of Irish travel agent Club Travel), and Irish businessman Tony Ryan, founder of Guinness Peat Aviation.[37][38] The airline was shortly renamed Ryanair on 8 July 1985.[10][39] It began operations in 1985 flying a 15-seat Embraer Bandeirante turboprop aircraft between Waterford and Gatwick Airport.[40][41]

The first chief executive was Eugene O'Neill (1956–2018), who had formerly worked as managing director of Ryan's Sunday Tribune newspaper and as Ryan's personal assistant. O'Neill was talented at marketing but did not focus on costs, and the airline lost money in its early years. Ryan vetoed O'Neill's proposal to take Aer Lingus to the European Commission for breach of competition rules, because at the time Aer Lingus was state-owned and Ryanair depended on the Irish government for its route licences.[42][43] Ryan sacked O'Neill in September 1987, who sued for wrongful dismissal.[42]

In 1986, the company added a second route from Dublin to Luton with two Hawker Siddeley HS 748s, thus directly competing with the Aer Lingus/British Airways duopoly for the first time.[39] Under partial European Economic Community (EEC) deregulation, airlines could begin new international intra-EEC services as long as one of the two governments approved (the so-called "double-disapproval" regime). The Irish government at the time refused its approval to protect Aer Lingus, but Britain, under Margaret Thatcher's deregulating Conservative government, approved the service. With two routes and two aircraft, the fledgling airline carried 82,000 passengers in one year.[44][43][45]

In 1986, the directors of Ryanair took an 85% stake in London European Airways. From 1987, this provided a connection with the Luton Ryanair service onward to Amsterdam and Brussels.[46] In 1988, London European operated as Ryanair Europe and later began to operate charter services.[47][48] That same year, Michael O'Leary joined the company as chief financial officer.[49] In 1989, a Short Sandringham was operated with Ryanair sponsorship titles but never flew revenue-generating services for the airline.[50]

Due to decreasing profits, the company restructured in 1990, copying the low-fares model of Southwest Airlines, after O'Leary visited the company.[49] In a 1994 lecture, O'Leary described the strategy as adopting a simple all Boeing 737 fleet, pursuing expansion over yield, creating a culture of cost-cutting, and "re-educating" the customer to prefer lower prices to "frills". The objective of a 30-minute turnaround enabled aircraft to make more flights per day. According to O'Leary, lower fares attracted new customers to air travel, rather than Ryanair competing directly with other airlines for passengers.[51]

1992–2009

[edit]
Ryanair operated BAC 1-11 series 500 aircraft between 1988 and 1993
Ryanair Boeing 737-200 in 2001
Ryanair Boeing 737-800 in a former livery with smaller titles in 2005

In 1992, the European Union's deregulation of the air industry in Europe gave carriers from one EU country the right to operate scheduled services between other EU states and represented a major opportunity for Ryanair.[52] After a successful flotation on the Dublin and the NASDAQ stock exchanges, the airline launched services to Stockholm, Sandefjord Airport, Torp 110 km (68 mi) south of Oslo), Beauvais–Tillé northwest of Paris, and Charleroi near Brussels.[53] In 1998, flush with new capital, the airline placed a massive US$2 bn order for 45 new Boeing 737-800 aircraft.[54]

In 1994, Michael O'Leary became the sixth chief executive officer.[55] Ryan clashed with O'Leary, with Ryan wanting the airline's PR stunts to be less aggressive, and O'Leary suggesting that Ryan should leave the board.[56]

The airline launched its website in 2000, with online booking initially said to be a small and unimportant part of the software supporting the site. Increasingly online booking contributed to the aim of cutting flight prices by selling directly to passengers and excluding the costs imposed by travel agents. Within a year, the website was handling three-quarters of all bookings. By December 2023, the website hit 40M monthly visits.[57]

Ryanair launched a new base of operation in Charleroi Airport in 2001. Later that year, the airline ordered 155 new 737-800 aircraft from Boeing at what was believed to be a substantial discount, to be delivered over eight years from 2002 to 2010.[58] Approximately 100 of these aircraft had been delivered by the end of 2005, although there were slight delays in late 2005 caused by production disruptions arising from a Boeing machinists' strike.[59]

In April 2003, Ryanair acquired its ailing competitor Buzz from KLM.[60]

During 2004, Michael O'Leary warned of a "bloodbath" during the winter from which only two or three low-cost airlines would emerge.[61] A loss of €3.3 million in the second quarter of 2004 was the airline's first recorded loss for 15 years but the airline soon became profitable again. The enlargement of the European Union on 1 May 2004 opened the way to more new routes for Ryanair.[62]

The rapid addition of new routes and new bases has enabled growth in passenger numbers and made Ryanair among the largest carriers on European routes. In August 2005, the airline claimed to have carried 20% more passengers within Europe than British Airways.[63]

For the six months ending on 30 September 2006, passenger traffic grew by more than a fifth to 22.1 million passengers and revenues rose by a third to €1.256 billion.[64][full citation needed]

On 13 February 2006, Britain's Channel 4 broadcast a documentary as part of its Dispatches series, "Ryanair caught napping". The documentary criticised Ryanair's training policies, security procedures and aircraft hygiene, and highlighted poor staff morale. Ryanair denied the allegations[65] and claimed that promotional materials, in particular a photograph of a stewardess sleeping, had been faked by Dispatches.[66]

On 5 October 2006, Ryanair launched a €1.48 billion (£1 billion; $1.9 billion) bid to buy fellow Irish flag carrier Aer Lingus. On 5 October 2006, Aer Lingus rejected Ryanair's takeover bid, saying it undervalued the airline.[67]

Ryanair's CEO, Michael O'Leary, stated in April 2007 that Ryanair planned to launch a new long-haul airline around 2009.[68][full citation needed] The new airline would be separate from Ryanair and operate under a different brand. It would offer both low costs with fares starting at €10.00 and a business class service which would be much more expensive, intended to rival airlines such as Virgin Atlantic. The new airline would operate from Ryanair's existing bases in Europe to approximately six new bases in the United States. The new American bases will not be main bases such as New York's JFK airport, but smaller airports located outside major cities to save operating costs and increase efficiency.[69] Since the Boeing 787 was sold out of production until at least 2012, and the Airbus A350 XWB will not enter service until 2014, this contributed to a delay in the airline's launch. It was said that the name of the new airline would be RyanAtlantic and it would sell tickets through the Ryanair website under an alliance agreement.[70] In February 2010, O'Leary said the launch would be delayed until 2014, at the earliest, because of the shortage of suitable and cheap aircraft.[71][72]

In August 2007, the company started charging passengers to check in at the airport, therefore reversing its policy of paying for online check-in. Ryanair said that cutting airport check-in reduces overhead costs.[73][74]

In October 2008, Ryanair withdrew operations from a base in Europe for the first time when it closed its base in Valencia, Spain.[75] Ryanair estimated the closure cost 750 jobs.[76]

On 1 December 2008, Ryanair launched a second takeover bid of Aer Lingus, offering an all-cash offer of €748 million (£619 mils; US$950 million). The offer was a 28% premium on the value of Aer Lingus stock, during the preceding 30 days. Ryanair said, "Aer Lingus, as a small, stand-alone, regional airline, has been marginalised and bypassed, as most other EU flag carriers consolidate." The two airlines would operate separately. Ryanair stated it would double the Aer Lingus short-haul fleet from 33 to 66 and create 1,000 new jobs.[77][78][79] The Aer Lingus board rejected the offer and advised its shareholders to take no action.[79] On 22 January 2009, Ryanair walked away from the Aer Lingus takeover bid after it was rejected by the Irish government on the grounds it undervalued the airline and would harm competition.[80] However, Ryanair retained a stake in Aer Lingus; in October 2010, competition regulators in the UK opened an inquiry, due to concerns that Ryanair's stake may lead to a reduction in competition.[81]

In 2009, Ryanair announced that it was in talks with Boeing and Airbus about an order that could include up to 200 aircraft. Even though Ryanair had dealt with Boeing aircraft up to that point, Michael O'Leary said he would buy Airbus aircraft if it offered a better deal. Airbus Chief Commercial Officer John Leahy denied in February 2009 that any negotiations were taking place.[82]

On 21 February 2009, Ryanair confirmed it was planning to close all check-in desks by the start of 2010. Michael O'Leary, Ryanair's chief executive, said passengers would be able to leave their luggage at a bag drop, but everything else would be done online. This became reality in October 2009.[83]

In June 2009, Ryanair reported its first annual loss, with a loss posted of €169 million for the financial year ending 31 March.[84]

In November 2009, Ryanair announced that negotiations with Boeing had proceeded poorly and that Ryanair was thinking of stopping the negotiations, then putting at 200 aircraft for delivery between 2013 and 2016, and simply returning cash to shareholders.[85] Boeing's competitor Airbus was mentioned again as an alternative vendor for Ryanair, but both Michael O'Leary and Airbus CCO John Leahy dismissed this.[86] In December 2009, Ryanair confirmed that negotiations with Boeing had indeed failed. The plans were to take all 112 aircraft already on order at that point, with the last deliveries occurring in 2012, for a total fleet of over 300. Ryanair confirmed that an agreement had been met on price, but it had failed to agree on conditions, as Ryanair had wanted to carry forward certain conditions from its previous contract.[87]

2010s

[edit]
Ryanair Cabin
Cabin on board a Ryanair Boeing 737-800 featuring the old Ryanair seats
Ryanair service counter at Glasgow International Airport, Scotland
Ryanair check-in area at Bremen Airport, Germany
Ryanair maintenance hangars at London Stansted Airport, England

In April 2010, after a week of flight disruption in Europe caused by the 2010 eruptions of Eyjafjallajökull in Iceland, Ryanair decided to end refusals to comply with EU regulations which stated it was obliged to reimburse stranded passengers.[88] In a company statement released on 22 April 2010, Ryanair described the regulations as 'unfair'. On 29 April 2010, Ryanair cancelled all of its routes from Budapest Liszt Ferenc Airport after talks with the airport's management on reducing fees failed. As the airport is the only one serving Budapest, there is no lower-cost airport nearby. In June 2010, Ryanair called for the Irish government to scrap its tourist tax, implying it was destroying tourism in Ireland.[89] In August 2010, Ryanair held a press conference in Plovdiv and announced its first-ever Bulgarian destination connecting Plovdiv with London Stansted. The service was planned to start in November 2010 with two flights weekly.[90] In late 2010, Ryanair began withdrawing all routes from its smallest base, Belfast City, and Shannon due to increased airport fees.[91]

In the last three months of 2010, Ryanair made a loss of €10.3 million, compared with a loss of €10.9 million in the same period the previous year. More than 3,000 flights were cancelled in the quarter. Ryanair blamed the losses on strikes and flight cancellations due to severe weather.[92]

In March 2011, Ryanair opened a new maintenance hangar at Glasgow Prestwick International Airport, making it Ryanair's biggest fleet maintenance base. In June 2011, Ryanair and COMAC signed an agreement to cooperate on the development of the C919, a Boeing 737 competitor.[93]

Ryanair cut capacity by grounding 80 aircraft between November 2011 and April 2012 due to the high cost of fuel and continuing weak economic conditions.[94]

On 19 June 2012, Ryanair Chief Executive Michael O'Leary announced his intention to make an all-cash offer for Aer Lingus. The bid was blocked by the European Commission in 2017, which had also blocked an earlier bid.[95]

According to research in October 2013, Ryanair was the cheapest low-cost airline in Europe in basic price (excluding fees) but was the fourth cheapest when fees were included.[96][97]

On 25 October 2013, Ryanair announced what it described as a series of "customer service improvements", to take place over the next six months. These included lower fees for reprinting boarding passes, free changes of minor errors on bookings within 24 hours, and a free second small carry-on bag. Ryanair said it was making the changes as a result of customer feedback.[98]

On 27 January 2014, Ryanair moved into a new €20m, 100,000 ft² Dublin head office in Airside Business Park, having outgrown its previous office within Dublin Airport.[99] The building was officially opened on Thursday 3 April 2014 by the then Taoiseach Enda Kenny, Minister for Finance Michael Noonan and the Lord Mayor of Dublin Oisin Quinn.

On 8 September 2014, Ryanair agreed to purchase up to 200 Boeing 737 MAX 8 aircraft (100 confirmed and 100 options) for over $22 billion.[citation needed]

Ryanair UK Boeing 737-800 featuring Split Scimitar winglets

The airline confirmed plans to open an operating base at Milan Malpensa Airport in December 2015, initially with one aircraft.[100]

On 9 March 2016, Ryanair launched a corporate jet charter service, offering a Boeing 737-700 for corporate or group hire.[101][102]

In November 2016, Ryanair launched a new package holiday service named Ryanair Holidays. The new service offers flights, accommodation, and transfer packages. The service was launched in Ireland, the United Kingdom and Germany, with other markets to follow.[103] Ryanair partnered with Spain-based tour operator, Logitravel, and accommodation provider, World2Meet, to create Ryanair Holidays.[104]

In April 2017, Ryanair started issuing tickets for connecting flights, meaning if a connection is missed, the customer will be rebooked at no extra cost and compensated according to the EU Flight Compensation Regulation. To begin with, such tickets were only sold for flights with connections at Rome-Fiumicino airport.[105][106]

In 2017, the company announced plans to add 50 new aircraft to its fleet every year for the next five years, aiming to reach 160 million passengers by the early 2020s, up from 120 million passengers.[107]

Ryanair was subject to widespread criticism[108][109][110][111][112] after it announced that it would be cancelling between 40 and 50 flights per day (about 2% of total daily flights) during September and October 2017. Flights were cancelled with very little notice, sometimes only hours before departure. Ryanair said that the cancellations aimed "to improve its system-wide punctuality"[113] which had dropped significantly in the first two weeks of September which the airline attributed to "ATC capacity delays and strikes, weather disruptions and the impact of increased holiday allocations to pilots and cabin crew."[113] In subsequent statements, Ryanair acknowledged that it had "messed up" holiday schedules for pilots, including a change to the calendar year for how vacations were calculated.[114] In late December that year, a survey rated Ryanair and Vueling equally the worst in the world for customer service among short-haul carriers in the Which? survey. Ryanair responded, "[t]his survey of 9,000 Which? members is unrepresentative and worthless, during a year when Ryanair is the world's largest international airline (129 m customers) and is also the world's fastest-growing airline (up to 9 m customers in 2017). We have apologised for the deeply regretted flight cancellations and winter schedule changes, and the disruption they caused to less than 1% of our customers".[115]

Abandonment of the single-airline strategy

[edit]

For over a decade, Ryanair had only operated with its Irish Air Operator's Certificate and solely under the Ryanair brand. However, starting in 2018 the airline began introducing additional brands and operating on multiple certificates in different countries.

Boeing 737-800 operated by Polish Ryanair Sun subsidiary, recognisable only through Polish aircraft registration. Ryanair Sun was subsequently renamed Buzz in fall of 2019, and gained its own livery with the rebrand.
Boeing 737 MAX 200 in Buzz livery

In 2017, Ryanair announced that it would launch an independent Polish subsidiary in 2018, operating charter flights from Poland to Mediterranean destinations. Aside from turning away from the company's policy of only operating on a single Air Operator's Certificate, the step also meant that Ryanair would be launching charter flights after having focused only on scheduled operations before.[116] The subsidiary was branded Ryanair Sun and received its Polish Air Operator's Certificate in April 2018 and subsequently launched[117] Initially, it had only one former Ryanair Boeing 737-800 and complemented its operation with wet-leased aircraft from its mother company. In late 2018, Ryanair Sun was expanded by transferring all Polish-based Ryanair aircraft to it. The decision was made in the wake of staff costs and unions.[clarification needed][118] As a consequence, Ryanair Sun mainly operated scheduled flights on behalf of its mother company using Ryanair's FR flight numbers. Ryanair Sun was rebranded Buzz in 2019.[119]

Also in 2018, Ryanair expanded its portfolio with Austrian-based Laudamotion, later renamed "Lauda". Laudamotion was the successor of Niki, which had folded as a consequence of the Air Berlin demise.[120] The company was founded by Niki Lauda.[120] Initially, Ryanair purchased a 25-per cent share in Laudamotion to increase the share to 75 per cent pending government approval. The deal was announced in March 2018 ahead of the carrier's launch in June 2018.[121] After increasing its share to 75 per cent, Ryanair fully acquired the Austrian airline in December 2018.[122]

Ryanair UK was established in December 2017 in anticipation of Brexit. Its first aircraft, re-registered as G-RUKA, was transferred from Ryanair DAC in 2018, with a second aircraft following in 2019. As of April 2023, Ryanair UK has 13 aircraft.

On 23 August 2018, Ryanair announced a new baggage policy. Under this policy, Priority Boarding allows for a larger and a smaller bag, capped by the capacity on the airplane. The company claimed this reduces turnaround times and simplifies the baggage policy.[123][non-primary source needed] After this, many other low cost airlines introduced similar policies, for example Wizz Air.[124][non-primary source needed]

On 28 September 2018, pilots, cabin crew and other staff called for a strike due to the transition from workers being employed on Irish contracts and subject to Irish legislation to their own countries' labour laws, along with an issue in their pay. Due to the lobbying of the crew and walk-outs of pilots, the airline had to cancel 250 flights, which affected around 40,000 passengers.[125][126]

In early 2019, due to the transition inside the holdings company, each airline (Ryanair, LaudaMotion, Ryanair Sun and Ryanair UK) got its own CEO and management team.[14] Edward Wilson became the CEO of the airline Ryanair and Michael O'Leary became the Group CEO.[127]

On 9 June 2019, Ryanair announced, together with the Government of Malta, that it would establish a new airline called Malta Air (not to be confused with Air Malta), to consist of an initial fleet of ten aircraft and assume the 61 flights currently operated by Ryanair from the island. The fleet was registered in Malta while a new repair and maintenance hangar was also set up.[128][129] Ryanair transferred all its existing Maltese operations to the new airline and its fleet was expected to increase from the six Boeing 737-800 aircraft currently allocated to the Malta market to ten (all to be in Malta Air colours) by mid 2020.[130]

2020s

[edit]

The carrier's CEO made comments at the A4E Aviation Summit in Brussels on 3 March 2020. Michael O'Leary said that he expected people to get 'bored' of the COVID-19 pandemic and saw a recovery by the summer of 2020.[131] That changed, with Ryanair announcing in a statement that it expected demand to return to 2019 levels by the summer of 2022.[132]

The COVID-19 pandemic had a significant impact on Ryanair. While the CEO, Michael O'Leary, remained adamant that state aid was not an option, the carrier announced several changes to its operations. This included the loss of 3000 jobs, announced on 1 May 2020, which affected mainly pilots and cabin crew. This came as the airline announced it would suspend the majority of its operations until June 2020.[132] In July 2020, Ryanair's CEO, Michael O'Leary announced that the company had made a net loss of €185 million in the period April–June 2020. In comparison, in the same period of 2019, the firm made a net profit of €243 million.[133] In September 2020, the airline threatened to leave Ireland due to COVID-19 restrictions.[134] Despite their original plan, to fly 60% of the previous year's schedule, in October 2020, the company decided to reduce the number of flights between the period of November 2020 – March 2021 to 40%. According to O'Leary, this was a result of "government mismanagement of EU air travel" as the quarantine travel measures were loosened.[135] By the end of December 2020, the airline reported an 83% drop in annual passengers, from 2019.[136]

Handling of the 2020 COVID-19 pandemic

[edit]

Starting in late March 2020, in response to flight cancellations due to travel restrictions set by governments due to COVID-19, Ryanair was forced to cancel flights. This resulted in many of their staff being placed on furlough, with pay being cut by up to 50% for some employees placed on the Irish Temporary Wage Subsidy Scheme (TWSS).[137]

The handling of refunds from Ryanair caused a surge in complaints to the Commission for Aviation Regulation (CAR), with customers claiming that they have been refused a refund for the flight cancellation.[138] Many organisations have taken a stance against the aviation industry via actions or declarations in the press.[139] The Italian civil aviation authority ENAC threatened a ban of Ryanair due to alleged violation of local COVID-19 regulations.[140]

The Ryanair chief executive Michael O'Leary said its planes would not fly if the airline was required to leave its middle seats empty to comply with in-flight social distancing rules.[141] He said blocking the space between seats was "idiotic" and would have no beneficial effect.[142]

In December 2020, Ryanair increased its order for Boeing 737 MAX 200 aircraft by 75, to a total of 210 aircraft, for delivery from early 2021 to December 2024.[143]

Due to the persisting COVID-19 pandemic, Ryanair expected losses of between €800m and €850m in their fiscal year of 2021. Only 27.5 million passengers flew compared to 148.6 million passengers in the previous financial year. The full financial report was released on 17 May 2021.[144] The company reported a record annual loss of $989 million.[145]

Further expansion

[edit]

In May 2023, Ryanair confirmed an order with Boeing to purchase 300 Boeing 737 MAX 10 aircraft, with a total list price of $40 billion (€36.3bn). The deal included 150 firm orders and options for 150 more with deliveries between 2027 and 2033. Half of this order would replace withdrawn 737-800 aircraft.[146] The order followed an 18-month public argument with Boeing over pricing, and Ryanair ultimately achieved a lower discount than their previous orders.[147]

While Ryanair had previously returned cash to shareholders via share buybacks and one-off distributions, they announced their first regular dividend in November 2023.[148]

In December 2023, Ryanair briefly became the most valuable airline in the world and the largest airline outside the US.[149] In 2024, they were again the "largest player in the region".[150][151]

Ryanair announced a $1.4 billion investment in Morocco for its summer 2024 schedule, its largest in the country, including over 1,100 weekly flights on 175 routes, with 35 new ones. This expansion features Ryanair's introduction of ultra-low fares on 11 domestic routes - a first in Africa, aiming to boost internal connectivity and traffic growth. The plan includes a new base in Tangier with two aircraft and first flights to Beni Mellal and Errachidia. The investment, expected to deliver over 5 million passengers, supports over 500 direct jobs and stimulates economic growth across 12 cities. Ryanair's CEO, Eddie Wilson, highlighted the partnership's role in enhancing tourism and connectivity with fares from MAD330 each way.[152]

On 14 January 2025, it was reported that Ryanair will be introducing five new routes to Sarajevo. Beginning 31 March 2025, Ryanair will serve additional two routes between Paris and Karlsruhe to Sarajevo. Subsequently, a further three more routes to the Bosnia and Herzegovina capital will be introduced in early April 2025, to Stockholm, Weeze and Girona.[153]

In March 2025, Ryanair closed their base in Billund in response to a new aviation tax from the Danish government.[154]

Corporate affairs

[edit]
[edit]

The key trends for the Ryanair Group are (as of the financial year ending 31 March):[155][156]

Turnover (€m) Profit after tax (€m) Number of employees[a] Number of passengers
(m)
Passenger load factor
(%)
Number of served airports Number of served countries Number of aircraft[b] Sources
2010 2,988 305 7,032 67 82 153 27 232 [157][158]
2011 3,629 375 8,063 72 83 158 27 272 [157][159]
2012 4,390 560 8,438 76 82 159 28 294 [157][160]
2013 4,884 569 9,059 79 82 167 28 305 [161][162]
2014 5,037 523 9,501 82 83 186 30 297 [161]
2015 5,654 867 9,586 91 88 190 30 308 [163]
2016 6,536 1,559 10,926 106 93 200 33 341 [164]
2017 6,648 1,316 12,438 120 94 207 34 383 [165]
2018 7,151 1,450 13,803 130 95 216 37 431 [165]
2019 7,697 885 15,938 142 96 219 37 471 [165][166]
2020 8,495 649 17,268 148 95 242 40 466 [167][168]
2021 1,636 −1,015 15,016 28 71 225 37 451 [169]
2022 4,801 −241 19,116 97 82 223 36 500 [170][171]
2023 10,780 1,314 22,261 169 93 222 36 537 [172][173]
2024 13,444 1,917 27,076 184 94 235 37 584 [174]
2025 13,949 1,612 25,952 200 94 228 37 613 [175]

In 2023, the group had about 6,600 pilots and 13,400 cabin crew, 2,200 employees in administration, IT labs, ground operations and maintenance as well as 125 employees in the management.[176]

Head office

[edit]
Ryanair's old logo, used from 2001 to 2013
Ryanair's logo used from November 2013 to July 2015, when a new logo with a white background was introduced. This logo was first revealed in January 2010.

The head office of Ryanair has been in the Airside Business Park in Swords, County Dublin, Ireland, since 2014.[177] David Daly, a developer, had built the facility before Ryanair's 2012 purchase.[178] The building has 100,000 square feet (9,300 m2) of space,[179] and the airline paid €11 million to occupy the building. According to John Mulligan of the Irish Independent, it was thought that Ryanair would refurbish the building for another €9 million.[178] Previously, since 2004, the head office had been on the property of Dublin Airport, in proximity to the Aer Lingus head office.[180] Darley Investments built the facility in 1992. Ryanair later purchased Darley and had a 30-year lease of the head office facility from the Department of Transport of Ireland. The company negotiated to pay no rent for 12 years, then €122,000/year until 2008, then €244,000/year for the remainder of the lease.[178]

Employment relations

[edit]

Conditions

[edit]

Ryanair faced criticism for allegedly forcing pilots to pay tens of thousands of Euros for training, then establishing limited companies in Ireland to have the pilots work for Ryanair through an agency,[22] as well as forcing ground staff in Spain to open bank accounts in Gibraltar to receive their wages.[181]

In May 2014, Ryanair's office in Marseille was raided by French police investigating complaints that the company was failing to follow French employment law. Ryanair protested about the raid.[182]

In May 2015, the Mayor of Copenhagen announced a boycott of Ryanair. This came in the wake of protests from Danish unions regarding employment conditions.[23] After a court trial confirmed the unions' right to strike, Ryanair moved its bases out of Denmark.[183]

On 10 August 2018, pilots of Ryanair in Germany, Sweden, Ireland, Belgium and the Netherlands walked out for 24 hours, leaving 400 flights cancelled.[24] It is considered[by whom?] to be one of the biggest strikes over pay issues.[citation needed]

On 26 September 2018, Ryanair was forced to cancel 150 flights scheduled for that day, accounting for roughly 6% of its total flights, due to strikes in Spain, Belgium, the Netherlands, Portugal, Italy, and Germany. The British Civil Aviation Authority (CAA) urged the company to compensate the 2,400 affected passengers under EU Regulation 261, but Ryanair stated that it would refuse to accept any claims for compensation.[184] In December 2018, the Civil Aviation Authority announced that it would be taking legal action against Ryanair over its refusal to compensate thousands of UK-based customers.[185] In April 2021, the High Court rejected Ryanair's claim that it was exempt from awarding compensation because the disruption was due to "extraordinary circumstances". The ruling was upheld by the Court of Appeal in February 2022, though Ryanair may still appeal to the Supreme Court.[186]

Refusal to recognise unions

[edit]

In the early years, when Ryanair had a total of 450 employees who each had shares in the company, there was an agreement that staff would not join a labour union on the basis that they would influence how the company was run.[187] The treatment of employees has changed considerably since then and new employees no longer get shares in the company. While Ryanair announced in December 2017 that it would recognise pilots' unions, the company still refuses to recognise or negotiate with any union for cabin crew.[citation needed]

In 2011, a former Ryanair captain was awarded financial compensation by an employment tribunal in London after being fired for handing out a union form to a cabin crew member while on duty.[188]

In 2012, the Ryanair Pilot Group (RPG) was formed, but to date[when?] has not been successful in its aim to represent the pilots flying for Ryanair as a collective bargaining unit.[citation needed]

Thousands of flight cancellations on 15 September 2017 triggered pilots to mobilise, and on 15 December, in Italy, Ireland, and Portugal, O'Leary recognised unions for the first time, blaming their good timing; he anticipated an uptick in labour costs in 2018, not altering its model.[189] Ryanair discussed union recognition in response to threatened strikes over the Christmas period.[190]

Customer conditions and service

[edit]

Ancillary revenue

[edit]

Twenty per cent of Ryanair's revenue is generated from ancillary revenue; that is, income from sources other than ticket fares. In 2009, ancillary revenue was at €598 million, compared to total revenue of €2,942 million.[191]

Ryanair has been described by the consumer magazine Holiday Which? as being the worst offender for charging for optional extras.[25] As part of the low-cost business model, the airline charges fees, which can be related to alternative services such as using airport check-in facilities instead of the online service fee and paying by credit card. It also charges for extra services like checked-in luggage, and it offers food and drinks for purchase as part of a buy on board programme.[192]

In 2009, Ryanair abolished airport check-in and replaced it with a fast bag drop for those passengers checking in bags.[193] The option of checking in at the airport for €10 has been discontinued, and all passengers are required to check-in online and print their boarding pass. Passengers arriving at the airport without a pre-printed online check-in will have to pay €55/£45 for their boarding pass to be re-issued, while customers unable to check-in luggage online are asked to pay a fee which varies depending on where they are travelling to at the airport (as of June 2012). Ryanair faced criticism over the ambiguous nature of these changes.[194][26]

Surcharges

[edit]

In February 2011, a Ryanair passenger, Miro Garcia, brought a claim against Ryanair for unfair surcharges, claiming that the €40 (£30) surcharge on passengers who failed to print out a boarding card before arrival at the airport was unfair. Judge Barbara Cordoba, sitting in the Commercial Court in Barcelona, held that, under international air travel conventions, Ryanair can neither demand passengers turn up at the airport with their boarding pass, nor charge them €40 (£30) if they do not, and that the fines were abusive because aviation law obliges airlines to issue boarding passes. Judge Cordoba stated: "I declare abusively and, therefore, null, the clause in the contract by which Ryanair obliges the passenger to take a boarding pass to the airport. ... the customary practice over the years has been that the obligation to provide the boarding pass has always fallen on the airline". The judge ordered a refund for Mr Garcia and said the fact the company was a low-cost carrier did "not allow it to alter its basic contractual obligations".[27] Ryanair appealed the decision and the Appeals Court in Spain overturned the ruling in November 2011, holding that the surcharge complies with international law.[195]

In December 2011, Ryanair announced that it would fight against the UK Treasury's plan to ban what Which? magazine called "rip-off" charges made when customers paid by credit card.[196] EU legislation has already been drafted against surcharges for methods of payment.[197]

No-frills policy

[edit]

New Ryanair aircraft have been delivered with non-reclining seats, no seat-back pockets, safety cards stuck on the back of the seats, and life jackets stowed overhead rather than under the seat. This allows the airline to save on aircraft costs and enables faster cleaning and security checks during short turnaround times.[198] Ryanair reportedly wanted to order its aircraft without window shades,[198] but the new aircraft do have them, as it is required by the regulations of the Irish Aviation Authority.[citation needed]

Other proposed measures to reduce frills further have included eliminating two toilets to add six more seats,[199] redesigning the aircraft to allow standing passengers travelling in "vertical seats", charging passengers for using the toilet,[200] charging extra for overweight passengers,[201] and asking passengers to carry their checked-in luggage to the aircraft.[202] While CEO Michael O'Leary initially claimed that charging passengers for toilets was "going to happen", he stated days later that it was "technically impossible and legally difficult" but "[made] for interesting and very cheap PR".[30]

Customer service

[edit]

Ryanair has been criticised for many aspects of its customer service. The Economist wrote that Ryanair's "cavalier treatment of passengers" had given Ryanair "a deserved reputation for nastiness" and that the airline "has become a byword for appalling customer service ... and jeering rudeness towards anyone or anything that gets in its way."[203] In January 2019, a survey conducted by Which? found that the airline was the UK's least-liked short-haul airline, for the sixth year running.[28] Ryanair responded by saying that passenger numbers had risen 80% in the previous six years and this was a more accurate reflection of the airline's popularity than an "unrepresentative survey of just 8,000 people".[204] In August 2019, Ryanair came bottom in an annual Which? survey rating the customer services of 100 popular UK brands.[205]

In 2002, the High Court of Ireland in Dublin awarded Jane O'Keefe €67,500 damages and her costs after Ryanair reneged on a free travel prize she was awarded for being the airline's 1 millionth passenger.[206][207]

The airline has come under heavy criticism for its poor treatment of disabled passengers. In 2002, it refused to provide wheelchairs for disabled passengers at London Stansted Airport, greatly angering disabled rights groups.[208] The airline argued that this provision was the responsibility of the airport authority, stating that wheelchairs were provided by 80 of the 84 Ryanair destination airports,[209] at that time. A court ruling in 2004 judged that the responsibility should be shared by the airline and the airport owners;[210] Ryanair responded by adding a surcharge of £0.50 to all its flight prices.[211] In July 2012, a 69-year-old woman, Frances Duff, who has a colostomy, was refused permission to bring her medical kit on board, despite having a letter from her doctor explaining the need for her to carry this with her, and was asked by Ryanair boarding staff to lift her shirt in front of fellow passengers, to prove that she had a colostomy bag. Duff had previously attempted to contact Ryanair on three occasions to inquire about its policy regarding travellers' colostomy bags, but each time no one answered the phone after half an hour.[212] On 4 April 2011, Ryanair began adding a surcharge of €2 to its flights to cover the costs arising from compliance with EC Regulation 261/2004, which requires it to pay for meals and accommodation for passengers on delayed and cancelled flights.[213]

Ryanair did not offer customers the possibility of contacting it by email or webform, only through a premium rate phone line, by fax or by post; however, it does now have a web form contact option and a live chat. An early day motion in the British Parliament put forward in 2006 criticised Ryanair for this reason and called on the company to provide customers with a means to contact the company by email.[214] Ryanair offers a basic rate telephone number for post-booking enquiries in the United Kingdom, which chose to omit the exemption for passenger transport services when enacting Article 21 of Directive 2011/83/EU on Consumer Rights under Regulation 41 of the Consumer Contracts (Information, Cancellation and Additional Payments) Regulations 2013.[215]

On 17 June 2014, Ryanair announced a new campaign to re-invent itself as a more family-friendly airline. Speaking at the company's 2014 AGM, chief executive Michael O'Leary said that the airline needed to "stop unnecessarily pissing people off". Ryanair said up to 20% of its 81 million customers were travelling as families, and it wanted to raise that figure. Kenny Jacobs, Ryanair's chief marketing officer, said: "Families are a big deal for us. It's a group of customers that we want to get closer to".[216] As another step, the company launched LiveChat on its website to improve the quality of service and experience provided by the company.[217] This change in their approach had an almost immediate positive effect on the company's finances.[218]

Afrikaans language test

[edit]

In June 2022, Ryanair faced severe anger and backlash for making South Africans take a general knowledge test in the Afrikaans language before allowing them to board UK-bound flights as a means to verify that their passports were genuine. South Africa has 11 official languages of which Afrikaans is the 3rd most spoken with a prevalence of 12%. A majority of the population cannot understand Afrikaans and some refuse to speak it on principle, regarding it as the language of oppression during the Apartheid era.[219] Michael O'Leary subsequently announced that the test was being dropped following outrage in South Africa.[220][221]

Publicity

[edit]

Sensationalist advertising

[edit]
Ryanair Boeing 737-800 displaying "bye bye Latehansa" titles referring to German competitor Lufthansa in 2008

Ryanair's advertising and the antics of Michael O'Leary, such as deliberately courting controversy to generate free publicity for the airline,[222] have led to several complaints to the Advertising Standards Authority (ASA) and occasionally court action being taken against the airline.[223][31][224][225]

An example of this was the live BBC News interview on 27 February 2009 when Michael O'Leary, observing that it was "a quiet news day," commented that Ryanair was considering charging passengers £1 to use the toilet on its flights. The story subsequently made headlines in the media for several days and drew attention to Ryanair's announcement that it was removing check-in desks from airports and replacing them with online check-in. Eight days later O'Leary eventually admitted that it was a publicity stunt saying "It is not likely to happen, but it makes for interesting and very cheap PR."[226] The concept of Ryanair charging for even this most essential of customer services was foreseen by the spoof news website "The Mardale Times" some five months previously, in its article "Ryanair announce new 'Pay-Per-Poo' service."[227]

Ryanair often uses advertising to make direct comparisons and attack its competitors. One of its advertisements used a picture of Manneken Pis, a famous Belgian statue of a urinating child, with the words: "Pissed off with Sabena's high fares? Low fares have arrived in Belgium." Sabena sued and the court ruled that the advertisements were misleading and offensive. Ryanair was ordered to discontinue the advertisements immediately or face fines. Ryanair was also obliged to publish an apology and publish the court decision on its website. Ryanair used the apologies for further advertising, primarily for further price comparisons.[223]

Another provocative ad campaign headlined "Expensive BAstards!" compared Ryanair with British Airways. As with Sabena, British Airways disagreed with the accompanying price comparisons and brought legal action against Ryanair. However, in this case, the High Court sided with Ryanair and threw BA's case out, ordering BA to make a payment towards Ryanair's court costs. The judge ruled "The complaint amounts to this: that Ryanair exaggerated in suggesting BA is five times more expensive because BA is only three times more expensive."[228]

In 2007, Ryanair used an advertisement for its new Belfast route which showed Sinn Féin politicians Martin McGuinness and Gerry Adams next to a speech bubble which said "Ryanair fares are so low even the British Army flew home".[229][230] Ulster Unionists reacted angrily to the advertisement, while the Advertising Standards Authority said it did not believe the ad would cause widespread offence.[231]

An advertisement depicting a model dressed as a schoolgirl was accompanied by the words "Hottest back to school fares". Ryanair advertised two Scottish and one UK-wide newspaper. After receiving 13 complaints, the advertisement was widely reported by national newspapers. The Advertising Standards Authority (ASA) instructed the airline to withdraw the advertisement in the United Kingdom, saying that it "appeared to link teenage girls with sexually provocative behaviour and was irresponsible and likely to cause serious or widespread offence". Ryanair said that it would "not be withdrawing this ad" and would "not provide the ASA with any of the undertakings they seek", on the basis that it found it absurd that "a picture of a fully clothed model is now claimed to cause 'serious or widespread offence' when many of the UK's leading daily newspapers regularly run pictures of topless or partially dressed females without causing any serious or widespread offence".[232]

In late 2020, the airline faced criticism over its "jab and go" advert.[233]

Girls of Ryanair calendar

[edit]

From 2008 to 2014, Ryanair published a charity calendar using female cabin crew as models,[234] raising money for homeless charity Dublin Simon Community in 2009,[235] KIDS[236] (a charity for disabled children and their families) in 2010, and the Teenage Cancer Trust in 2014.[237][238][239] It was strongly criticised by the National Women's Council of Ireland (NWCI).[240] and an advertising campaign for it was prohibited by Spain following complaints.[241][242]

Misleading advertising

[edit]

In 2018, Ryanair became the first airline and the only non-coal-power plant to be among the 10 companies with the highest amount of CO2 emissions in the EU. That year, Ryanair had an emission equivalent of 9.9 megatonnes of CO2. Emissions had risen by 49% over five years. Environmentalists criticized the airline harshly and saw it as a sign of the lack of taxation of aviation.[243] In 2020, Ryanair was criticised for releasing misleading advertisements through their claim they were "Europe's… Lowest Emissions Airline", using figures from an airline efficiency rating dating back to 2011.[244]

Although it usually does not serve the primary airports of major European cities, Ryanair has been criticised for placing the names of famous cities on distant secondary airports that were not built for tourist traffic and lacked transit links to the main city. Examples include "Paris Beauvais" (85 km (53 mi) north-northwest of Paris), "Brussels South" (46 km (29 mi) to the south of Brussels), "Milan Bergamo" (45 km (28 mi) from Milan), "Frankfurt Hahn" (102 km (63 mi) from Frankfurt and actually closer to the cities of Koblenz and Mainz), "Düsseldorf Weeze" (83 km (52 mi) from Düsseldorf and closer to Arnhem or Essen), "Glasgow Prestwick" (55 km (34 mi) from Glasgow), "Stockholm Skavsta" (84 km (52 mi) from Stockholm) and "Barcelona Reus" (88 km (55 mi) from Barcelona). Frommers has dubbed Ryanair the "ultimate bait-and-switch airline" for this deceptive practice.[245]

Ryanair was ordered by the ASA to stop claiming that its flights from London to Brussels were faster than the rail connection Eurostar, because the claim was misleading, due to the required travel times to the airports mentioned. Ryanair stood by its claims, noting that the flight time is shorter than the train trip and that travel time is also required to reach Eurostar's stations.[246][247]

In April 2008, Ryanair faced a probe by the UK Office of Fair Trading, after a string of complaints about its adverts. It was found to have breached advertising rules seven times in two years. ASA's director general Christopher Graham commented that formal referrals to the OFT were rare, the last occurring in 2005. He added that the ASA "would prefer to work with advertisers within the self-regulatory system rather than call in a statutory body, but Ryanair's approach has left us with no option". Ryanair countered with the claim that the ASA had "demonstrated a repeated lack of independence, impartiality and fairness".[248]

In July 2009, Ryanair took several steps to "increase the clarity and transparency of its website and other advertising" after reaching an agreement with the OFT. The airline's website now includes a statement that "fares don't include optional fees/charges" and they now include a table of fees to make fare comparisons easier.[249]

In July 2010, Ryanair once again found itself in controversy regarding alleged misleading advertising. Ryanair circulated advertisements in two newspapers offering £10 one-way fares to European destinations. Following a complaint from rival carrier EasyJet, the ASA ruled the offer was "likely to mislead".[250] Ryanair did not comment on the claim but did hit back at EasyJet, claiming it cared about details in this regard but did not itself publicise its on-time statistics. EasyJet denied this.[citation needed]

In April 2011, Ryanair advertised a place in the sun destinations but the advert was banned when it was found that some of the destinations experienced sunshine for as little as three hours per day and temperatures between 0 and 14 °C (32 and 57 °F).[251]

In 2016, Ryanair stated that websites such as Opodo and CheapOair and their partners engaged in screenscraping and false advertising, and attempted to prevent them from showing Ryanair data.[252]

In February 2020, the Advertising Standards Authority told Ryanair to provide adequate evidence to support environmental claims after the ASA banned adverts that claimed Ryanair was the lowest emissions airline in Europe for being misleading.[253] Ryanair had claimed in the adverts that they had "the lowest carbon emissions of any major airline" and it was a "low CO2 emissions airline" based on Europe's top 27 airlines.[253] The ASA queried some figures and the definition of a "major airline" for the purposes of assessing.[253] Complainants said the adverts were misleading and could not be substantiated.[253] In response to the ASA Ryanair cited data from Eurocontrol and airline efficiency rankings from Brighter Plant.[253] However, the ASA said that Ryanair had used an efficiency ranking from 2011 which was "of little value as substantiation for a comparison made in 2019".[253] The ASA said that customers would interpret the adverts as saying that flying with Ryanair would mean they contributed fewer CO2 emissions to the earth atmosphere, which could not be proven.[253] The ASA said that the adverts "ads must not appear again in their current forms" as claims in them could not be substantiated.[253]

Safety

[edit]

On 26 July 2012, three Ryanair aircraft inbound to Madrid–Barajas Airport diverted to Valencia Airport due to severe thunderstorms in the Madrid area. All three aircraft declared an emergency (Mayday) when the calculated usable fuel on landing at Valencia Airport was less than the final reserve (30 minutes of flight) after having been held in the air for 50 to 69 minutes.[254] The Irish Aviation Authority investigated the incidents and came to several conclusions, including:

  1. "The aircraft in all three cases departed for Madrid with fuel over Flight Plan requirements";
  2. "The Crew diverted to Valencia with fuel more than the minimum diversion fuel depicted on the Flight Plan";
  3. "Diverting with fuel close to minimum diversion fuel in the circumstances presented on the evening in question was likely to present challenges for the crew. Initial holding was to the Southwest of Madrid which increased the diversion time to the alternate";
  4. "The Crew declared an Emergency by EU-OPS when the calculated usable fuel for landing at Valencia was less than final reserve";
  5. "The Met conditions in Madrid were more significant than anticipated by the Crew when reviewing the Met Forecast. Consequently, the additional fuel carried was influenced by the forecast";
  6. "Operations into a busy airport such as Madrid in Thunderstorm conditions with the associated traffic levels can add significant delays to all traffic";
  7. "Air Traffic Control in Valencia was under significant pressure with the number of diversions arriving in their airspace."[255]

The Irish Aviation Authority made several recommendations, including that Ryanair should "review [its] fuel policy and consider issuing guidance to Crew concerning fuel when operating into busy airports with mixed aircraft operators and types, particularly in poor weather conditions when diversions are likely."[255] The IAA also recommended that the Spanish Aviation Safety and Security Agency "review delays into Madrid to consider if additional fuel should be recommended or required to be carried in normal operations, particularly where the southerly Runways are in operation."[255]

Among the causes of the incident, the Civil Aviation Accident and Incident Investigation Commission concluded that "the company's fuel savings policy, though it complies with the minimum legal requirements, tends to minimise the amount of fuel with which its aircraft operate and leaves none for contingencies below the legal minimums. This contributed to the amount of fuel used being improperly planned and to the amount of fuel onboard dropping below the required final fuel reserve."[256]

In an interview with the Dutch investigative journalism programme KRO Reporter, four anonymous Ryanair pilots claimed they were being pressured to carry as little fuel as possible on board to cut costs.[257] Ryanair and its CEO Michael O'Leary denied the allegations and sued KRO.[258][259] On 16 April 2014, the Dutch Court decided that KRO had provided sufficient evidence in two television episodes of Mayday, Mayday broadcast in 2012 and 2013 to back the claims in respect of Ryanair's fuel policy and "fear culture". It also found that Ryanair had been given a right to reply in response to the claims. The broadcast of the programmes was found to be in the public interest. Ryanair was ordered to pay the legal costs of the case.[260]

Competitors

[edit]

Ryanair has several low-cost competitors. Although traditionally a full-service airline, Aer Lingus moved to a low-fares strategy from 2002, leading to a much more intense competition with Ryanair on Irish routes.[261] Ryanair is a member of Airlines for Europe, having formerly been a member of the defunct European Low Fares Airline Association.[262][263]

Airlines that attempt to compete directly with Ryanair are treated competitively, with Ryanair being accused by some of reducing fares to significantly undercut its competitors. In response to MyTravelLite, which started to compete with Ryanair on Birmingham to Dublin route in 2003, Ryanair set up competing flights on some of MyTravelLite's routes until it pulled out. Go was another airline that attempted to offer services from Ryanair's base in Dublin to Glasgow and Edinburgh in Scotland. A fierce battle ensued, which ended with Go withdrawing its service from Dublin.[264]

In September 2004, Ryanair's biggest competitor, EasyJet, announced routes to Ireland for the first time, beginning with the Cork to London Gatwick route. Until then, EasyJet had never competed directly with Ryanair on its home ground. EasyJet later withdrew its Gatwick-Cork, Gatwick-Shannon, Gatwick-Knock and Luton-Shannon routes.[265]

In 2012, Ryanair also responded to the decision of another low-cost carrier, Wizz Air, that planned to move its flight operations from Warsaw Chopin Airport in Poland to the new low-cost Warsaw Modlin Airport in Nowy Dwór Mazowiecki.[266] Ryanair had previously operated the route to Dublin from Warsaw but withdrew, claiming that the fees at Warsaw's main airport were too high. When Wizz Air began operations from Modlin Airport, Ryanair began several new routes from the same airport, most of which were identical to routes offered by Wizz Air.

In 2008, Ryanair asked the Irish High Court to investigate why it had been refused permission to fly from Ireland West Airport to Dublin. This route was won by CityJet, which could not operate the service. The runner-up, Aer Arann, was then allowed to start flights, a move Ryanair criticises as the basis of not initiating an additional tender process was unlawful.[267]

DFDS Seaways cited competition from low-cost air services, especially Ryanair, which now flies to Edinburgh Airport and London Stansted Airport from Göteborg Landvetter Airport, as the reason for scrapping the NewcastleGothenburg ferry service in October 2006.[268] It was the only dedicated passenger ferry service between Sweden and the United Kingdom and had been running under various operators since the 19th century.

Destinations

[edit]
Countries in which Ryanair operates (December 2024)[269][270]

Ryanair's largest base is at London-Stansted, followed by its home base at Dublin Airport.[271] Ryanair operates bases across Europe, some parts of the Middle East, and North Africa.[272]

Ryanair traditionally prefers to fly to smaller or secondary airports, such as London Stansted, Paris Beauvais or Rome Ciampino, usually outside major cities to help the company benefit from lower landing fees and quick turn-around times to reduce costs. Ryanair has even referred to Bratislava Airport in Slovakia as "Bratislava Vienna", despite Vienna being 80 km (50 mi) away in another country. In some cases, secondary airports are not distant from the city they serve, and can be closer than the city's major airport; this is the Rome Ciampino Airport case.

Ryanair does still serve several major airports, including Amsterdam-Schiphol, Athens, Barcelona-El Prat, Berlin-Brandenburg, Brussels Airport, Bucharest-Otopeni, Budapest, Copenhagen, Dublin, Lisbon, London-Stansted, Madrid, Marseille, Oslo-Gardermoen, Rome-Fiumicino and Stockholm-Arlanda. Some of these cities do not have a viable secondary airport that Ryanair could use as an alternative.[245] More recently, Ryanair has grown more at primary airports as it looks to attract more business passengers. In Summer 2014, the airline opened bases in Athens, Lisbon and the primary airports of Brussels and Rome for the first time.

Ryanair flies in a point to-point model rather than the more traditional airline hub and spoke model where the passengers have to change aircraft in transit at a major airport, usually being able to reach more destinations this way.[273][274] In April 2017, Ryanair added connecting flights to its portfolio, starting with a new transfer hub in Rome Fiumicino Airport (FCO).[275] Despite it being an Irish airline, it also has a significant presence in France, Germany, Italy, Poland, Spain, the United Kingdom as well as many other European countries. Currently, its biggest country market is Italy, with fourteen bases and nine non-base airports.

Ryanair's largest competitor is EasyJet which has a far greater focus on larger or primary airports such as Amsterdam and Paris-Charles de Gaulle, heavily targeting business passengers. Ryanair also serves sun and beach destinations with bases in Sicily, the Canary Islands, Cyprus, the Greek Islands, and Malta among others. In August 2014, the airline unveiled ambitious plans to establish a major hub in Israel to service a broad range of European routes.[276] In December 2014, Ryanair announced plans to open its 72nd base in 2015 in the Azores.[277] In February 2018, due to the Scottish Government not abolishing or reducing Air Passenger Duty (APD), Ryanair announced that it would cut many flights out of Glasgow Airport resulting in the airline closing its base there. The only routes out of Glasgow by the end of October were Dublin, Kraków and Wroclaw, with the rest being suspended permanently. This resulted in the loss of 300 members of airport staff. In April 2019, the airline reinstated four of its routes; to Alicante, Brussels, Málaga and Warsaw.[278] In 2022, Ryanair announced that it would close its base at Frankfurt Airport in a row over fees, with the loss of 17 routes. The five aircraft based there are to be based in other locations throughout Europe.[citation needed]

On 14 January 2025, it was reported that Ryanair will be introducing four additional new routes to its destinations; Wroclaw, Cagliari, Valencia and Kaunas beginning June 2025.[279]

Top airports by destinations 2007–17[280]
City destinations retention[c]
Republic of Ireland Dublin 185 73%
United Kingdom London-Stansted 132 69%
Italy Bergamo 124 65%
Belgium Brussels–Charleroi 116 70%
Spain Girona 112 35%
Germany Hahn 103 44%
Germany Weeze 97 45%
Spain Alicante 90 61%
Spain Madrid 86 57%
Italy Pisa 86 53%

Choosing destinations

[edit]
Ryanair 737-800 boarding at Sofia Airport

When Ryanair negotiates with airport operators, it demands very low landing and handling fees, as well as financial assistance with marketing and promotional campaigns.[281] In subsequent contract renewal negotiations, the airline has been reported to play airports against each other, threatening to withdraw services and deploy the aircraft elsewhere, if the airport does not make further concessions. According to Michael O'Leary's biography, A Life in Full Flight, Ryanair's growing popularity and also growing bargaining power, with both airports and aircraft manufacturers, has resulted in the airline being less concerned about a market research/demographics approach to route selection to one based more on experimentation. This means it is more likely to fly its aircraft between the lowest-cost airports in anticipation that its presence alone on that route will be sufficient to create a demand which previously may not have existed, either in whole or in part.[282]

Ryanair 737 boarding using built-in forward airstairs and rear mobile boarding stairs

In April 2006, a failure to reach an agreement on a new commercial contract resulted in Ryanair announcing that it would withdraw service on the DublinCardiff route at short notice.[283] The airport management rebutted Ryanair's assertion that airport charges were unreasonably high, claiming that the Cardiff charges were already below Ryanair's average and claimed that Ryanair had recently adopted the same negotiating approach with Cork Airport and London Stansted Airport.[284] In 2009, Ryanair was reported to have adopted "harsh" negotiating with Shannon Airport, threatening to close 75% of its operations there from April 2010.[285] Ryanair was forced to give up its Rome CiampinoAlghero route, after the route was allocated to Air One, as a public service obligation (PSO) route. The European Commission is investigating the actions of the Italian government in assigning PSO routes and thus restricting competition.[citation needed] In 2016, Ryanair withdrew over half of its flights from Rygge Airport in Norway, after which the airport decided to close down totally, as it was privately owned and would make a loss on the low traffic volume.[citation needed]

In order to further decrease airport costs and turnaround times, Ryanair flights often board and deplane from both the front and rear of the aircraft using boarding stairs or built-in airstairs rather than more expensive jet bridges.[286]

In some cases, and more frequently as time has gone on, Ryanair has decided to use large airports where it is not dominant and pay the normal fees. Examples include Barcelona, Oslo, Copenhagen and Manchester, where the carrier increased flights in 2021.[287]

Fleet

[edit]

Current group fleet

[edit]

As of September 2025, the Ryanair Group fleet consists of the following aircraft:[288][289]

Ryanair Group fleet
Aircraft In service Orders Passengers Notes
Airbus A320-200 26 180 Leased until 2028.[290]
Operated by Lauda Europe.
Boeing 737-700 1 148[291] Operated by Buzz.
Boeing 737-800 410 189[292] Largest operator.
Boeing 737 MAX 200 199 11[288] 197[293] Launch customer and largest operator.[294]
Deliveries until 2025.[295]
Boeing 737 MAX 10 150 228 Order with 150 options.
Deliveries from 2027 to 2034.[296]
Bombardier Challenger 3500 3[297] 1 Used to quickly move engineers, parts and crew around the network when an aircraft needs repairs.[298]
Learjet 45 4
Total 643 162

Historic fleet

[edit]

Ryanair has operated the following types of aircraft in the past:

Ryanair historic fleet
Aircraft Number Introduced Retired Notes Refs
Airbus A320-200 2 2015 2015 One aircraft was transferred to SmartLynx Airlines after a short lease period with Ryanair, continuing operations under its new operator.[citation needed] [citation needed]
ATR 42-300 4 1989 1991 One operated by Inter-Canadien. [299]
BAC One-Eleven 500 16 1986 1994 Including one aircraft on short-term lease from TAROM. [300]
Convair 580 1 1988 1988 Operated by Partnair. [citation needed]
Boeing 737-200 21 1994 2005 Replaced by Boeing 737-800.
Ryanair sold its fleet of twenty 737-200 aircraft to Autodirect Aviation LLC for $8.1 million in October 2004; six aircraft had already been retired and the remaining fourteen were transferred between 2004 and 2005.
[301][299]
Boeing 737-300 7 2002 2004 Replaced by Boeing 737-800. [299]
Boeing 737-400 1 2004 2005 Seasonal lease from Air Atlanta Icelandic and AirExplore. [302][299]
Embraer EMB 110 Bandeirante 1 1985 1989 [300]
Hawker Siddeley HS 748 2 1986 1990 [300]
Short S-25 Sunderland 5 1989 1989 Sunderland G-BJHS was painted for a proposed Ryanair sponsorship of the Foynes Flying Boat Museum, but this did not happen, and the aircraft was returned to a white and blue livery. [300]

Fleet development

[edit]
A former Ryanair 737-300 with a Continental Airlines hybrid livery in 2003
The sole Ryanair Boeing 737-700
Ryanair Boeing 737-800
Ryanair Boeing 737 MAX 200

Following the 2019 grounding of all 737 MAX aircraft, Ryanair initially reaffirmed its confidence in the aircraft and indicated that it would be ready to place a new order once it had returned to service; it would seek a reduced price instead of cash compensation.[303] In July that year, it warned that some of its bases would be subject to short-term closures in 2020 due to the shortfall in MAX deliveries, and pointed out that the MAX 200 version it has ordered will require separate certification expected to take a further two months after the MAX returns to service.[304] In the same month, O'Leary expressed concerns and frustration with the certification delays and revealed that, in parallel with discussions with Boeing regarding a potential order for new aircraft to be delivered from 2023, he was also talking to Airbus which was offering very aggressive pricing.[305]

When Boeing builds an aircraft for Ryanair, it is allocated the customer code AS, which appears in its aircraft designation as an infix, such as 737-8AS.[citation needed]

Ryanair's fleet reached 200 aircraft for the first time on 5 September 2009.[306][307] All aircraft in the Ryanair fleet have been retrofitted with performance-enhancing winglets and the more recent deliveries have them fitted as standard.[308]

The company also owns four Learjet 45 business jets, based at London Stansted Airport and Bergamo Airport but registered in the Isle of Man, which are mainly used for the quick transportation of maintenance personnel and small aircraft parts around the network.[309][additional citation(s) needed]

On 13 March 2013, Ryanair signed an order for 175 new Boeing 737-800 aircraft. In the press conference announcing the order, Michael O'Leary said Ryanair was still evaluating the possibility of the Boeing 737 MAX and stated its huge order in March was for the Boeing 737 Next Generation rather than the 737 MAX as it needed aircraft before the 737 MAX would enter service.[citation needed] Ryanair also showed interest in other aircraft, including the Comac C919, when it signed a design agreement with Comac in 2011 to help produce a rival jet to Boeing's offerings. At the Paris Airshow in 2013, Michael O'Leary stated that Comac could build a larger version of the C919 aircraft that would hold up to 200 passengers.[310]

On 30 April 2014, Ryanair confirmed that it had ordered five more aircraft to add to its fleet, four of them to be delivered in 2015 and the last one to be delivered in February 2016, to bring the number of aircraft on order to 180.[311] In the summer of 2014, Ryanair contracted AirExplore to operate some of their summer flights between London Stansted and Dublin airports.[312] On 8 September 2014, Ryanair committed to ordering 100 new Boeing 737 MAX 8 aircraft along with options for an additional 100 with deliveries from 2019.[citation needed] On 1 December 2014, the airline finalised its order for up to 200 Boeing 737 MAX 200 aircraft, a version of the 737 MAX 8 for low-cost airlines, named after the fact that they can carry 200 passengers. The order included 100 firm orders and 100 purchase rights. This makes Ryanair the launch customer of the Boeing 737 MAX 200.[313]

After delays due to the grounding of the 737 MAX, the first Boeing 737 MAX 200 was finally delivered to Ryanair on 16 June 2021. Twelve deliveries were expected for the summer 2021 season (6 for Ryanair and 6 for Malta Air) and a further 50 by summer 2022.[citation needed] In July 2021, it was announced that Ryanair had already handed back all of its leased Boeing 737 aircraft, which were replaced by incoming Boeing 737 MAX 200 aircraft. The carrier expects to sell more of its older aircraft in the future.[314] In November 2022, the company announced it would have 124 Boeing 737 MAX 200 aircraft by summer 2023, reducing the number of unfulfilled orders to 86 aircraft.[315] In January 2023, the first Ryanair 737-800 to be retrofitted with split scimitar winglets entered service. The winglets reduce fuel burn by 1.5% and are to be fitted to all existing −800 aircraft in the Ryanair fleet.[316]

On 30 January 2023, Ryanair Holdings CFO Neil Sorahan said that the Airbus A320 leases are extended to 2028.[290]

Accidents and incidents

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  • On 21 March 2008, Ryanair Flight 1216 while landing in Limoges skidded off the runway. The weather at the time was poor. Emergency slides were deployed and an emergency evacuation announced.[317][318]
  • On 10 November 2008, Ryanair Flight 4102 from Frankfurt–Hahn Airport suffered damage in an emergency landing at Rome–Ciampino Airport after experiencing bird strikes which damaged both engines on the approach.[317] Two crew members and eight passengers were taken to hospital with minor injuries.[319] The port undercarriage of the Boeing 737-800 collapsed,[320] leaving the aircraft stranded on the runway and closing the airport for over 35 hours.[319] As well as damage to the engines and undercarriage, the rear fuselage was damaged.[321] The aircraft involved was damaged beyond repair and was scrapped. The final report of the accident, investigated by ANSV (National Flight Safety Agency) was released on 20 December 2018, more than 10 years later.[322] An English translation was provided by Aviation Accident Database.[323]
  • On 23 May 2021, Ryanair Flight 4978 (AthensVilnius) was diverted to Minsk National Airport after a false bomb threat was made while the aircraft was 45 nautical miles (83 km; 52 mi) south of Vilnius and 90 nautical miles (170 km; 100 mi) west of Minsk, but still in Belarusian airspace.[324][319][325] According to the airline, its pilots were notified by Belarusian authorities of "a potential security threat on board" and told to land the plane in Minsk.[326][327] In Minsk, Belarusian journalist and opposition activist Roman Protasevich and his girlfriend were deplaned and arrested.[324][328] Although the plane was closer to Vilnius, Belarusian president Alexander Lukashenko, according to his press service, personally ordered the flight to be redirected to Minsk and sent Belarusian Air Force MiG-29 fighter aircraft to escort it.[324][329][330] Belarusian opposition leader Sviatlana Tsikhanouskaya called for an ICAO investigation of the incident.[331]
  • On 3 October 2024, a Ryanair plane (Flight 8826 Brindisi-Turin) caught fire while taxiing for take-off, leading to the passengers being evacuated and Brindisi airport being closed for three hours. Italian lawmakers, who cited multiple incidents involving Ryanair in 2024, demanded an investigation into the company's safety practices by the Italian Civil Aviation Authority (ENAC) and a parliamentary hearing with the authority's leaders.[332][333] A similar request was made to the EU Commission by Italian MEPs, who requested an answer as to what action the EU Aviation Safety Agency (EASA) will take.[334]

See also

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Notes

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References

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Further reading

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia

Ryanair Holdings plc is an Irish ultra-low-cost carrier founded in 1984 by as a operating short-haul flights within and the . Headquartered in Swords, County Dublin, the company pioneered a no-frills in , inspired by , emphasizing minimal operating costs through high aircraft utilization, point-to-point routing to secondary airports, and substantial ancillary revenue from fees for baggage, seating, and onboard services.
Under CEO Michael O'Leary, who joined in 1988 and assumed leadership in the early 1990s, Ryanair expanded aggressively following of the European aviation market, growing from a small fleet to over 600 by 2025 and serving more than 200 destinations across and . In fiscal year 2025, ending March 2025, it carried a record 200 million passengers, becoming the first European airline to reach this milestone and maintaining high profitability through load factors exceeding 90% despite fluctuating fuel prices and economic pressures. The airline's cost-focused strategy has reshaped European short-haul travel by democratizing air access with fares often under €20, forcing competitors to adopt similar low-cost approaches, though it has faced ongoing controversies over frequent flight disruptions, stringent customer policies, and disputes with unions and regulators regarding working conditions and environmental impacts. Empirical performance metrics, including consistent net profits and market share gains, underscore the model's viability amid criticisms often amplified by legacy carriers and consumer expectations mismatched with budget pricing.

History

Founding and Early Operations (1984–1991)

Ryanair was incorporated as Danren Enterprises on November 28, 1984, by Irish businessman , his associate , and travel agent Liam Lonergan, with the intent to establish a new serving underserved regional routes between and the . The company was renamed Ryanair shortly thereafter, capitalizing on 's reputation from founding Guinness Peat Aviation, a major aircraft leasing firm. Initial operations were based in with a small team, focusing on short-haul flights to exploit gaps left by state-owned carrier , which dominated major airports like and did not serve smaller regional hubs. The airline commenced scheduled services on July 8, 1985, with its inaugural flight from to , operated by a leased 15-seat Embraer EMB-110 Bandeirante . This daily route targeted price-sensitive passengers, offering fares significantly lower than competitors—around £50 return versus Aer Lingus's £100—while providing full-service amenities like meals, though on a modest scale with limited capacity. The first flight carried a full load of passengers, including local businessmen, marking a cautious entry into a market protected by bilateral agreements but open to new entrants on non-subsidized routes. By 1986, Ryanair had expanded to a second route, likely including to , carrying 82,000 passengers compared to 5,000 the prior year, though profitability remained elusive amid high operating costs and competition. The fleet evolved with the addition of larger aircraft; by 1988, the airline began wet-leasing Series 500 jets from to support increased demand on busier routes, enabling capacity for up to 100 passengers per flight. These rear-engined jets, acquired second-hand, facilitated route growth within and to destinations, culminating in the introduction of four ATR 42 turboprops by 1991 to replace older models and further extend short-haul operations. Throughout this period, Ryanair operated with a staff of around 25, emphasizing cost-conscious service on peripheral airports to avoid direct confrontation with established carriers, though financial strains persisted due to reliance on leased, aging equipment and regulatory hurdles.

Deregulation and Expansion (1992–2009)

The European Union's progressive deregulation of intra-community air transport, beginning with the implementation of the third liberalization package in 1992, granted airlines from one member state the right to operate scheduled passenger services within the internal market, dismantling national cabotage protections and fostering competition. This shift enabled Ryanair to pivot from its initial Ireland-United Kingdom focus toward broader European connectivity, leveraging lower fares and secondary airports to challenge incumbents. By August 1992, Ryanair carried over 100,000 passengers in a single month for the first time, signaling early momentum amid the regulatory thaw. Michael O'Leary, appointed chief executive in 1994, restructured operations along the lines of ' no-frills model, emphasizing point-to-point routes, high aircraft utilization, and ancillary revenue streams while standardizing the fleet on variants for efficiency. In 1997, coinciding with the full enactment of open skies policies, Ryanair launched its on the Dublin, , and exchanges, raising capital to acquire six and inaugurate continental routes such as Dublin to Beauvais and Brussels . Passenger numbers surged from approximately 1.1 million in 1993 to 5.6 million by the fiscal year ending March 2000, driven by fare reductions averaging 50% below competitors and network expansion to over 20 destinations. Throughout the 2000s, Ryanair accelerated base openings in countries including , , , and , prioritizing underutilized airports to negotiate favorable terms and minimize turnaround times to . The airline transitioned to next-generation 737-800s starting in 2002, enabling higher capacity and fuel efficiency to support route proliferation; by fiscal 2009, the fleet exceeded 200 aircraft, facilitating 58.6 million passengers annually—a compound growth reflecting deregulation's catalytic role in dominance. Acquisitions such as KLM's Buzz subsidiary in 2003 further bolstered market share, integrating additional routes while adhering to cost-disciplined principles that yielded operating margins above 20% amid industry consolidation.

Strategic Shifts and Growth (2010–2019)

In the decade following the global , Ryanair intensified its expansion strategy, growing passenger traffic from 67 million in 2010 to 142 million in 2019, a exceeding 9%. This surge was driven by fare reductions—averaging 6% in FY2019 alone—to stimulate demand, achieving load factors consistently above 95% through high-frequency operations on core European routes. The added dozens of new bases across Europe, including expansions in , , and , while prioritizing secondary airports for cost advantages but selectively entering primary hubs to capture higher-yield traffic. Fleet modernization underpinned this growth, with Ryanair taking delivery of over 300 737-800 aircraft between 2010 and 2019 to standardize operations and reduce maintenance costs via commonality. In December 2014, the carrier placed its largest-ever order for up to 400 737s, including 200 firm orders for 737 MAX variants optimized for higher density (up to 197 seats), aimed at supporting 20% annual capacity growth through 2024 while cutting fuel burn by 14%. These investments enabled route proliferation, with thousands of new short-haul connections launched, often undercutting legacy carriers by 50-70% on fares, thereby consolidating Ryanair's in intra-European travel. A key strategic pivot involved enhancing streams beyond ticket , as ancillary income—from fees, priority boarding, and seating—rose to comprise nearly 30% of by the mid-2010s, expansion without eroding core low-fare positioning. This "revenue revolution" included digital platform upgrades and customer-facing improvements, such as faster check-ins and in-app , which improved yields on mature routes while preserving leadership at €0.045 per passenger kilometer. By FY2019, these efforts yielded €1 billion in operating profit, despite rising fuel prices and competitive pressures from peers like and . Towards the decade's end, Ryanair diversified through subsidiaries to navigate regulatory hurdles, launching Lauda (Austria-focused) in 2018 with 15 leased aircraft and acquiring Buzz in Poland, adding capacity without direct balance sheet strain. These moves supported entry into underserved markets while mitigating ownership limits in post-Brexit scenarios via entities like Ryanair UK. Overall, the period marked a transition from post-crisis consolidation to scaled maturity, with traffic doubling amid sustained profitability, though tempered by operational disruptions like pilot strikes in 2018.

COVID-19 Response and Post-Pandemic Recovery (2020–2025)

In March 2020, Ryanair grounded surplus aircraft, deferred all capital expenditures, and implemented immediate cost reductions to preserve cash amid the travel shutdowns enforced by European governments. The anticipated carrying no more than 80 million passengers in fiscal year 2020 (ending March 2021), down from a pre-crisis budget of 155 million, with projected first-quarter losses exceeding €200 million due to halted operations. In May 2020, Ryanair announced plans to eliminate 3,000 jobs—about 20% of its workforce—and reduce remaining staff pay by up to 20%, attributing these measures to the grounding of flights and prolonged border closures. CEO Michael O'Leary publicly opposed stringent pandemic restrictions, describing proposed in-flight —such as leaving middle seats empty—as "idiotic" and unfeasible for Ryanair's high-density low-cost model, stating the airline would not resume flights under such conditions. He criticized quarantine policies as "a " and government handling of the crisis as "political mismanagement," arguing that excessive lockdowns delayed recovery more than the virus itself warranted, while advocating for rapid testing at airports over blanket travel bans. Ryanair largely eschewed state bailouts, with O'Leary rejecting aid for competitors like and emphasizing self-reliance through cost leadership rather than subsidies that could distort competition. Post-2020 recovery accelerated as restrictions eased, with Ryanair leveraging its ancillary streams and operational efficiencies to rebuild capacity faster than full-service . By September 2021, the board approved an expanded growth plan, raising five-year traffic targets by 50% through new routes and deliveries, aiming to capitalize on pent-up demand and weakened competitors. Passenger volumes rebounded to 182 million in 2023, surpassing pre-pandemic levels of around 152 million in fiscal 2019, supported by fare discipline and load factors near 94%. Financial performance reflected this trajectory: fiscal year 2025 (ending March 2025) saw traffic exceed 200 million passengers, a 9% increase year-over-year, though profit after fell 16% to €1.61 billion due to 7% lower fares amid competitive . Into 2025, monthly records underscored sustained momentum, with 20.7 million passengers in July, 21 million in , and 19.4 million in , projecting fiscal 2026 growth to 206 million despite Boeing delivery delays and rising costs like fees. Challenges persisted, including capacity cuts in high- markets like , but Ryanair's focus on secondary s and route optimization drove overall expansion beyond 2019 benchmarks.

Business Model

Core Low-Cost Principles

Ryanair's core low-cost principles revolve around a streamlined operational model designed to minimize costs per seat kilometer, enabling fares as low as €9.99 on many routes as of 2023. This approach, adapted from and refined since the 1990s, emphasizes eliminating non-essential services and maximizing efficiency across all facets of operations. The model prioritizes short-haul, point-to-point routes over hub-and-spoke networks, which reduces complexity, delays, and the need for connecting flights or amenities like lounges. A foundational element is the "no-frills" service offering, where passengers receive only basic transportation—seat, safety, and lavatory access—without complimentary meals, , or included in the base fare. Extras such as priority boarding, , and in-flight purchases are monetized separately, shifting costs to users who value them while keeping core ticket prices low. This principle supports high load factors, often exceeding 95% as reported in 2023, by attracting price-sensitive travelers. Fleet standardization underpins cost controls, with Ryanair operating exclusively Boeing 737 variants—primarily 737-800s and MAX 8-200s—as of October 2024, comprising over 560 . A single aircraft type simplifies , pilot training, and parts inventory, reducing expenses by up to 20% compared to mixed fleets, according to industry analyses. High aircraft utilization follows, achieved through rapid turnaround times of approximately , enabling daily flight cycles of 6-8 hours versus the industry average of 4-5 hours for full-service carriers. Ryanair further leverages secondary and regional airports, such as London Stansted over Heathrow or over , to secure discounted landing fees and avoid congestion-related delays. These locations offer quicker processing and lower infrastructure charges, contributing to airport costs representing under 15% of total expenses in recent years. Distribution relies on direct online sales via ryanair.com, bypassing travel agents and commissions to capture nearly 99% of bookings digitally as of 2023. This integrated strategy has sustained operating margins above 20% in profitable years, outperforming many European peers.

Ancillary Revenue Generation

Ryanair generates significant ancillary revenue through optional, non-core flight services, which form a cornerstone of its model by allowing base fares to remain competitive while monetizing passenger preferences. These revenues include non-flight scheduled services such as fees, reserved seating, and priority boarding; in-flight sales of food, beverages, and merchandise; and internet-related services like car rentals, bookings, and partnerships. This structure enables Ryanair to derive approximately 30-35% of its total operating revenue from ancillaries, with the remainder primarily from ticket sales. In 2025 (ended March 31, 2025), ancillary reached €4.72 billion, representing a 10% increase from €4.30 billion in 2024 and for about 34% of of €13.95 billion. Key drivers included higher volumes of over 200 million and increased uptake of discretionary items, with ancillary per rising to around €23-24. and seating options consistently contribute the largest shares, often exceeding 50% of ancillary totals for low-cost carriers like Ryanair, supplemented by onboard retail yielding lower but steady margins. This enhances profitability by offsetting fixed costs and supporting discounting strategies, as evidenced by ancillary growth outpacing increases in recent quarters—for instance, a 7% rise to €1.39 billion in the first quarter of 2026 amid 4% growth. Ryanair's approach emphasizes unbundling services to encourage purchases, a tactic pioneered in the era and refined through digital booking platforms that upsell options pre-flight. While critics label some fees as "hidden," Ryanair maintains transparency by advertising base excluding defaults like baggage, positioning ancillaries as voluntary value-adds rather than necessities. This model has sustained margins above industry averages, with ancillaries providing resilience during volatility, such as post-2020 recovery periods.

Operational Efficiencies and Cost Controls

Ryanair achieves operational efficiencies primarily through fleet standardization, utilizing exclusively aircraft variants, which minimizes training, maintenance, and spare parts costs by leveraging a single type across its operations. This approach reduces mechanical complexity and enables in procurement and servicing, contributing to overall cost per passenger levels that remain competitive, with ex-fuel costs approximately 40% lower than peers like . By year-end 2025, the fleet included 176 "Gamechanger" models, which offer 21% higher seating density and 20% lower fuel burn compared to prior 737-800NG variants, further enhancing per passenger. High aircraft utilization forms another cornerstone, with average daily flight hours exceeding nine per , facilitated by rapid turnaround times of 25 minutes or less between flights. These quick cycles, achieved through streamlined ground handling, passenger boarding protocols, and minimal cleaning, allow for an additional flight per daily, directly boosting revenue potential while spreading fixed costs over more operations. Lean management techniques, including optimized resource allocation and just-in-time maintenance, support this by reducing downtime and enabling load factors consistently above 90%. Cost controls extend to airport selection and service minimization, favoring secondary and regional airports with lower landing fees and less congestion, which can account for the largest share of cost savings in the low-cost model. Online-only booking and check-in eliminate commissions to travel agents and reduce paperwork, while personnel costs hover around €8 per passenger through multi-role staffing and performance-based incentives. Full aircraft ownership avoids leasing premiums, and disciplined fuel hedging—such as favorable contracts contributing to 2023 profits—mitigates volatility, maintaining flat cost per passenger trends amid industry pressures. In January 2026, Ryanair declined to install Starlink satellite internet on its aircraft, with CEO Michael O'Leary stating that the antenna would impose a 2% fuel penalty due to weight and drag, and that passengers are unlikely to pay for Wi-Fi on average one-hour flights. Starlink's vice president of engineering countered that the low-profile terminal adds only about 0.3% to fuel burn on a Boeing 737-800. These measures collectively enable Ryanair to sustain profit margins around 19%, outperforming European legacy carriers reliant on higher-cost structures.

Corporate Affairs

Ownership and Headquarters

Ryanair Holdings plc, the parent company of the Ryanair Group, maintains its corporate headquarters at Airside Business Park in Swords, County Dublin, . This location serves as the primary operational and administrative hub for the airline's subsidiaries, including Ryanair DAC, and supports its European network from proximity to . The company operates as a publicly traded listed on the and Stock Exchanges under the ticker RYA, with American Depositary Receipts traded on as RYAAY. is dispersed among institutional , with no single holding a controlling stake; as of March 31, 2025, approximately 1,063,868,001 ordinary were outstanding. Major institutional shareholders include Gestion SA (4.70%), FIL Investments International (3.49%), and , Inc. (3.52%), alongside notable individual holdings such as Group CEO Michael O'Leary's approximately 3.96% stake. This structure reflects broad participation, with institutions comprising about 44% of , individuals around 4%, and the remainder held by public companies and other . Ryanair's impose limitations on non-EU nationals to comply with licensing requirements, maintaining a separate register for such . Ryanair's financial performance reflects a model emphasizing high utilization, ancillary streams, and strict discipline, resulting in growth tied closely to passenger volume and load factors exceeding 90% in peak years. Profitability has varied with external factors such as effectiveness, competitive fare pressures, and capacity constraints from deliveries. The company achieved pre-pandemic levels by FY23 and sustained expansion thereafter, with reaching €13.95 billion in FY25 despite moderated fare yields. The severely disrupted operations, causing passenger traffic to plummet to 27.5 million in FY21 and 97.7 million in FY22, yielding net losses of €815 million and €355 million respectively, as travel restrictions curtailed scheduled services and ancillary sales. Recovery accelerated in FY23, with traffic rebounding to 169 million passengers and profit after tax (PAT) surging to €1.43 billion on revenue of €10.78 billion, driven by pent-up demand and elevated fares post-restrictions.
Fiscal YearPassengers (millions)Total Revenue (€ millions)Profit After Tax (€ millions)
FY2316910,7751,430
FY2418413,4441,920
FY2520013,9491,610
FY24 marked peak profitability at €1.92 billion PAT, with 184 million passengers and growth of 25% year-over-year, bolstered by ancillary contributions nearing €4.3 billion from priority boarding, bags, and seats. In FY25, traffic hit a record 200 million but PAT declined 16% to €1.61 billion, attributable to a 7% drop in average fares amid intensified competition and expanded European low-cost capacity, offset partially by volume gains and stable ancillary yields around €23-24 per passenger. Key trends include reliance on non-ticket ancillaries, which accounted for 34% of FY25 (€4.72 billion), enabling resilience against volatility through efficiencies. Fuel costs, hedged at approximately $76 per barrel for much of FY26 forward, remain a major variable, comprising over 30% of ex-fuel expenses in recent years. delivery delays constrained FY25 growth to 9% from a targeted 10-15%, limiting route expansion and contributing to higher unit costs. Despite these, operating profit per passenger held at €7.78, underscoring cost controls like quick turnarounds and secondary usage. Geopolitical events, including conflict-related airspace closures and disruptions, added €100-200 million in annual costs since FY22.

Fleet and Infrastructure

Current and Historical Fleet Composition

Ryanair's fleet began with a mix of and suited for short regional routes. In its early years, the airline operated Series 500 jets from 1986 to 1994, alongside ATR 42-300 turboprops from 1989 to 1991, and briefly twin-turboprops in the late 1980s for low-demand routes. By 1992, the fleet totaled 10 aircraft, comprising six jets and four ATR 42s, reflecting initial focus on Ireland-UK services with nearly 1,000 employees. Transitioning to a single-type policy for operational efficiency, Ryanair phased out older aircraft and adopted Classics in the 1990s, starting with 737-200 Advanced models acquired second-hand, which were operated until their sale in 2004 for $8.1 million. The fleet expanded with -300 and 737-400 variants briefly, but standardization accelerated in 1998 with the introduction of Next Generation 737-800s, which became the backbone by the early . A single -700 was added in the for specific route needs but did not expand. By 2010, the fleet had grown to 272 -800s, supporting rapid European expansion. As of October 2, 2025, the Ryanair Group's fleet totals 636 , predominantly 737s operated by Ryanair DAC and subsidiaries like , Buzz, and , with maintaining a separate fleet.
Aircraft TypeIn ServiceSeatsNotes
737-800 (NG)411189Primary short-haul workhorse; high-density configuration.
737-8200 (MAX 8 variant, 'Gamechanger')199197Launch customer; 16% less fuel burn than NG models; deliveries ongoing.
A320-20026180Operated by ; inherited from acquisition.
The group has orders for 210 additional as part of a $22 billion investment and 300 for delivery by 2034, aiming for higher capacity (228 seats), 20% fuel savings, and reduced noise compared to current NG fleet. This evolution from diverse regional types to a uniform narrowbody fleet underscores Ryanair's emphasis on commonality for maintenance cost reductions and quick turnaround times, enabling its low-cost model.

Aircraft Procurement and Challenges

Ryanair's aircraft procurement strategy centers on maintaining a uniform fleet of variants to optimize operational efficiencies, including reduced training costs, simplified maintenance, and . This approach, adopted since the early , shifted from initial use of diverse types like BAC 1-11 and EMB-110 to exclusively s, enabling and long-term contracts for cost control. Key procurements include a 2002 order for up to 383 , later adjusted, which formed the backbone of fleet expansion. In December 2020, Ryanair committed to 210 , with 75 firm additions to prior agreements, designed for high-density seating up to 200 passengers to support its low-cost model. The 's largest deal came on May 9, 2023, with a $40 billion agreement for 300 —150 firm orders and 150 options—for deliveries from 2027 to 2033, aiming to replace older 737-800s and fuel growth to 300 million passengers annually. As of October 2025, Ryanair operates approximately 348 aircraft, predominantly 737-800s and MAX 8-200s, with the 300 MAX 10s on order. Procurement has faced significant challenges from Boeing's production setbacks. The 2019-2020 grounding of 737 MAX due to fatal crashes delayed and initial deliveries, though Ryanair's orders were largely post-grounding. From 2023 to 2025, Boeing's issues, including manufacturing defects and FAA-imposed production limits following a January 2024 door plug incident, caused widespread delays. Ryanair, expecting up to 50 new in fiscal 2025, received only partial deliveries, leading to revised passenger targets downward by 5-10% for the year ending March 2026 and contributing to a profit plunge in late 2024 from overstaffing relative to fleet size. In response, Ryanair considered accelerating smaller MAX 8 orders over MAX 10s in July 2025 but retained the larger variant after Boeing assurances on . Mitigating factors emerged in mid-2025, with expediting 25 MAX 8-200 deliveries to October 2025—originally slated for spring 2026—and Ryanair accepting 10 aircraft in 10 consecutive days in early October, signaling improved output. Despite these, ongoing constraints and regulatory scrutiny persist, prompting Ryanair to express confidence in MAX 10 arrivals starting spring 2027 while monitoring alternatives like for potential diversification if delays continue.

Route Network and Destination Strategy

Ryanair maintains an extensive route network centered on , serving 233 destinations across 36 countries as of October 2025, including 5 domestic and 228 international routes. The airline operates from over 80 bases, primarily secondary and regional , facilitating point-to-point connections that prioritize short-haul flights with to maximize aircraft utilization. This network spans more than 40 countries when including extensions to () and the Middle East (, , ), with daily flight volumes exceeding 3,600. The destination strategy emphasizes cost efficiency through the selection of secondary airports, which offer substantially lower landing fees, handling charges, and quicker turnaround times compared to primary hubs. This approach avoids the congestion and premium costs of major airports, enabling Ryanair to maintain low base fares while directing passengers to less central locations that often provide dedicated shuttle services or are within reasonable driving distance of urban centers. By eschewing hub-and-spoke models in favor of direct routes, Ryanair minimizes connection complexities and fuel consumption on longer hauls, aligning with its low-cost carrier principles that prioritize operational simplicity and volume over premium service. Recent expansions reflect adaptive growth, such as the addition of 18 routes to for winter 2025 linking to multiple European countries, alongside new bases like () planned for summer 2026 with 3 aircraft and 33 routes. However, the strategy also involves capacity adjustments in response to regulatory and economic pressures, including a reduction of 800,000 seats and 24 routes in for winter 2025/2026 due to elevated taxes. These moves underscore Ryanair's focus on markets with favorable cost environments, enabling sustained expansion in competitive European leisure destinations while curtailing operations where fiscal burdens erode profitability.

Labor Relations

Employment Conditions and Practices

Ryanair's employment model emphasizes cost efficiency, utilizing fixed-term contracts, agency staffing, and uniform application of Irish labor law across European bases to maintain flexibility and low overheads. This approach allows the airline to adjust workforce size seasonally without long-term commitments, but it has drawn criticism for potentially undermining local protections and fostering precarious employment. For instance, many employees, including cabin crew and pilots, are hired through third-party agencies like Crewlink, which enables Ryanair to avoid direct liability for certain benefits while accessing a variable labor pool. Cabin crew compensation typically includes a base of approximately €15,000 to €24,000 annually, supplemented by per-flight-hour pay, commissions on ancillary items, and bonuses, potentially reaching €40,000 for experienced staff with limited annual hours around 800. However, unions have contested this structure, alleging it results in effective hourly rates below industry norms when accounting for unpaid duties such as , boarding assistance, and post-flight cleaning, which can add up to five extra hours per day without additional remuneration. Agency-recruited often bear initial costs, including €2,150 for and £25 monthly fees in the first year, offset partially by allowances but still impacting net earnings. Pilots face similar arrangements, with many contracted via agencies on terms that courts have reclassified as worker status, entitling them to rights under the Agency Workers Regulations (AWR), such as equal pay after 12 weeks. A July 2025 Court of Appeal ruling confirmed that a Ryanair pilot supplied by MCG Aviation qualified as an agency worker despite contractual clauses, granting access to basic working conditions parity with direct hires and highlighting Ryanair's reliance on such arrangements for operational flexibility during peak periods. Working conditions have sparked recurrent disputes, including strikes in 2022 across , , and over pay stagnation, non-compliance with local laws, and restrictions like prohibiting personal water bottles on flights to enforce ancillary sales. Ryanair's practice of basing all contracts under Irish law—offering fewer holidays and overtime premiums than some host countries—has been challenged for eroding site-specific rights, though the maintains it provides competitive, performance-linked pay in a low-fares sector. Recent tensions include a May 2025 directive in for cabin crew to repay up to €3,000 in unauthorized salary hikes amid union negotiations, underscoring ongoing clashes over and remuneration adjustments.

Union Negotiations and Industrial Actions

Ryanair maintained a non-union policy for its first 32 years of operation, employing pilots and cabin crew on individual contracts to preserve flexibility in its low-cost model, which prioritized minimal overheads including labor costs. This approach drew criticism from workers seeking over pay, rostering, and conditions, culminating in threats of coordinated transnational strikes by pilot groups across in late 2017. On December 15, 2017, facing imminent disruptions before , Ryanair announced it would recognize pilot unions in , , , and the for the first time, reversing its longstanding HR after informal union coordination pressured the . This shift was attributed to the risk of widespread flight cancellations, which could undermine Ryanair's and for reliability. In early 2018, Ryanair formalized agreements with specific unions, including a January 30 deal granting the British Airline Pilots' Association (BALPA) representation for all -based pilots in negotiations over pay and conditions. By June 11, the airline signed a historic recognition agreement with for directly employed cabin crew, enabling on wages and terms previously handled individually. However, implementation lagged, sparking a series of industrial actions. Irish pilots staged a one-day strike on July 20, 2018, cancelling 24 flights out of approximately 2,300 scheduled daily operations, followed by another on August 3 that affected 16 flights, as unions demanded better offers amid stalled talks. A broader wave of strikes ensued in summer 2018, driven by disputes over base closures, rostering, and pay parity. Cabin crew in held three one-day strikes on March 29, April 1, and April 20, prompting dozens of cancellations to and from Portuguese airports. On July 25-26, Spanish, , and Belgian cabin crew struck for 48 hours, while around 100 Dublin-based pilots walked out on , disrupting operations at key hubs. The peak occurred on August 10, when pilots across four countries struck, leading to nearly 600 flight cancellations—about one in six of scheduled services—affecting tens of thousands of passengers and contributing to weaker bookings. September 28, 2018, saw the largest coordinated action in Ryanair's history, with cabin crew striking in , the , , , and from 3 a.m., resulting in hundreds of cancellations and highlighting unresolved grievances over working conditions. By August 30, Ryanair extended recognition to Irish cabin crew unions, but progress remained uneven; by late 2018, deals were signed in only eight of 21 countries, with ongoing anti-union tactics alleged, including threats to close bases like and Billund to replace staff with non-unionized contractors from other regions. These actions stemmed from Ryanair's emphasis on cost controls, where union demands for higher pay and standardized contracts clashed with the airline's variable rostering and practices, often leading to base relocations to lower-wage countries. While some pilot unions in , , and secured comprehensive collective labor agreements by 2019, thousands of workers in other bases remained without full protections, perpetuating tensions. The strikes reduced traffic and fares in affected periods, with Ryanair cutting its FY19 guidance by 12% partly due to disruptions from coordinated pilot and cabin crew walkouts in September. Subsequent disputes, including planned Spanish cabin crew strikes in 2019 over base closures, underscored persistent challenges in aligning union expectations with Ryanair's operational model.

Customer Policies and Service

No-Frills Service Model

Ryanair's no-frills service model centers on providing basic point-to-point air transportation at the lowest possible fares by eliminating complimentary amenities and charging for optional extras, a that has enabled the airline to generate substantial ancillary revenue. Core services include carriage of passengers with one small personal bag free of charge, but larger cabin bags, checked luggage, and priority boarding require upfront fees ranging from €12 to €60 depending on booking timing and route. This approach avoids costs associated with free in-flight or entertainment, with passengers permitted to bring their own non-alcoholic drinks and snacks onboard while purchases of food, beverages, and scratch cards are available for cashless payment only; it also precludes add-ons like in-flight WiFi, as Ryanair declined Starlink satellite internet citing a 2% fuel penalty from antenna weight and drag on short-haul flights averaging 1 hour, where passenger willingness to pay is low—despite Starlink's analysis estimating only 0.3% for a Boeing 737-800—prioritizing cost discipline over perceived low-value enhancements (detailed in Operational Efficiencies). The model relies on high aircraft utilization and rapid turnarounds, typically 25 minutes, which preclude extensive ground services like dedicated lounges or free airport transfers. Onboard, cabins feature uniform economy seating without recline functions or personal screens, prioritizing density over comfort to maximize seats per flight— 737s configured for 189 passengers. Ancillary fees, including seat selection (non-random assignment otherwise) and excess baggage, accounted for €4.72 billion in the ending March 2025, comprising over 30% of total revenue and often exceeding fare income per passenger. This cost-discipline extends to operational policies, such as online check-in mandates to avoid airport desk fees of €55 per passenger and prohibitions on certain items like hot beverages for safety reasons. While enabling fares as low as €9.99 on short-haul routes, the model has drawn criticism for pressures, though Ryanair maintains it democratizes by unbundling non-essential services. Empirical data from annual reports substantiates profitability, with ancillary yields rising 12% year-over-year to €25.30 per passenger in 2024.

Fee Structures and Passenger Obligations

Ryanair's fee structure operates on a low base fare model supplemented by ancillary charges for services such as , selection, and priority boarding, which generated €4.72 billion in revenue for the ending in 2025. Passengers are obligated to comply with strict policies on items, procedures, and modifications to bookings, with non-compliance incurring substantial penalties designed to enforce cost efficiencies. These obligations include mandatory online and, from November 12, 2025, exclusive use of digital boarding passes via the Ryanair app, eliminating printed or PDF options to reduce administrative costs. All fare types permit one small personal bag (maximum dimensions 40 x 30 x 20 cm) that must fit under the in front of the , with no additional cabin bag allowed without purchasing priority boarding. Priority boarding, enabling a larger cabin bag (up to 10 kg and 55 x 40 x 20 cm) plus the personal item, costs €6 to €20 per person one-way, depending on route and booking timing, while non-priority passengers exceeding limits face gate fees up to €60 per bag or mandatory at higher rates. , optional and limited to 10 kg or 20 kg per bag (up to three bags total), starts at €25 online but rises to €40–€70 at the airport, with excess weight charged at €11 or £11 per . Passengers must ensure bags do not exceed 32 kg maximum weight or linear dimensions of 81 x 119 x 119 cm, or risk refusal and additional fees. Check-in must occur online between 24 hours and 2 hours before departure (or 60 days for some routes), requiring valid photo and, for non-EU/EEA passengers, verification at a document desk. Failure to present a digital boarding pass from November 12, 2025, results in denial of boarding or reissue fees, previously €20 for printing but waived post-date under the digital mandate. self-service kiosks or desks incur separate check-in fees starting at €20–€55 per passenger, emphasizing Ryanair's policy that passengers bear responsibility for timely compliance to avoid these charges. Flight changes are permitted up to 2.5 hours before the original or new departure (whichever is earlier), subject to a per-person-per-flight plus any difference, with a 24-hour allowing free corrections for booking errors. Cancellations generally forfeit the full without refund, except for eligible cases under regulations or within the 24-hour window, though administrative apply for tax refunds. Additional obligations include a €100 for missing flights (even up to one hour post-departure) and a €500 charge for passengers removed due to disruptive behavior, reflecting efforts to minimize operational disruptions. Seat selection, another ancillary, ranges from €4 to €20 depending on location, but is non-refundable unless the flight is canceled by Ryanair.
Fee TypeOnline/Pre-Booked RateAirport/Gate Rate
Priority Boarding & Larger Cabin Bag€6–€20 per personN/A (must purchase or check bag)
Checked Bag (10–20 kg)€25+€40–€70
Excess Weight (per kg)€11€13
N/A€20–€55
Boarding Pass Reissue (pre-Nov 2025)€20€20

Service Quality Assessments

Ryanair's receives mixed assessments, with strengths in such as contrasted against frequent criticisms of and onboard comfort. Independent evaluators like certify Ryanair as a 3-Star Low-Cost Airline, reflecting baseline standards in seating, cabin cleanliness, and staff service but below full-service carrier levels. Customer reviews on average 4 out of 10, with common complaints centering on unresponsive support and policy enforcement rather than flight operations. Punctuality represents a key positive metric, with Ryanair reporting 88% of flights arriving on time within 15 minutes in fiscal year 2025 across over 107,000 flights, positioning it as Europe's most punctual major airline per UK Civil Aviation Authority data. This performance stems from high aircraft utilization and point-to-point routing, minimizing delays from connections, though independent analyses like OAG confirm industry-leading rates near 85-90% for top performers. In contrast, customer satisfaction surveys highlight deficiencies in ancillary services; a 2024 Which? study found Ryanair scoring +28 on overall satisfaction, with 16% of respondents citing long phone wait times as the primary issue. Aggregate review platforms indicate lower sentiment, with ratings at 1.3 out of 5 from over 28,000 reviews emphasizing poor handling of disruptions and fee disputes. similarly reports 1.1 out of 5, attributing negativity to rigid baggage policies and limited support channels. Ryanair contests such surveys as unrepresentative, claiming an internal 88% score for September 2025 based on post-flight feedback praising booking ease and crew friendliness. Regulatory complaint volumes remain high under EU Regulation 261/2004 for delays and cancellations, yet per-passenger rates are comparable to peers given Ryanair's scale of over 150 million passengers annually.
Assessment SourceRating/ScoreKey Focus AreasPeriod
Certification3-Star Low-CostSeats, cleanliness, staffOngoing
Trustpilot1.3/5Customer service, fees2025
Which? Survey+28 SatisfactionPhone support, refunds2024
Ryanair Internal CSAT88%Booking, crewSep 2025
Punctuality (Ryanair/CAA)88% On-TimeFlight arrivalsFY2025
These evaluations underscore Ryanair's trade-offs in its no-frills model, where cost savings enable low fares but yield lower scores in comfort and support compared to legacy carriers, though operational reliability supports its market dominance.

Safety and Regulatory Compliance

Safety Record and Standards

Ryanair has maintained an exemplary safety record since its inception in , with no fatal accidents involving passengers or crew members across more than 37 years of operations and hundreds of millions of flights carried out. This record stands in contrast to the higher operational volume of low-cost carriers, where Ryanair's scale—transporting over 150 million passengers annually by 2024—amplifies the significance of zero fatalities. Independent aviation safety evaluators have consistently rated Ryanair highly, reflecting adherence to international standards. In 2024, AirlineRatings.com ranked it third among the world's safest low-cost airlines, evaluating factors including incident history, fleet age, pilot training, and regulatory audits. For 2025, it was deemed Europe's safest low-cost carrier by the same organization, based on criteria such as IOSA audits (though Ryanair's specific certification status aligns with the rigorous standards applied to top-ranked peers) and operational reliability. These assessments prioritize empirical data over subjective service metrics, underscoring Ryanair's safety focus amid its no-frills model. Ryanair complies fully with (EASA) regulations, which enforce uniform standards across EU operators for maintenance, training, and operations. The airline participates in EASA's Data4Safety initiative, launched in 2016, to analyze flight data for mitigation, and exceeded EASA's 2019 flight tracking requirements under the Global Aeronautical Distress and System by implementing advanced real-time monitoring. Its corporate safety strategy, updated for 2025-2029, emphasizes standardized fleet operations for training efficiency, annual audits beyond regulatory minima, and data-driven risk reduction, with all group airlines aligned to EASA guidance. This uniformity minimizes error variance, contributing to the absence of major safety lapses despite high flight frequency.

Incidents and Operational Risks

Ryanair has maintained a strong safety record since its founding in , with no fatal accidents involving passenger or crew fatalities across millions of flights. The airline operates a fleet primarily consisting of aircraft, adhering to (EASA) standards, and reports emphasize proactive maintenance and training protocols. Despite this, the carrier has experienced non-fatal incidents, including bird strikes, technical alerts, and turbulence events, consistent with industry norms for high-frequency short-haul operations. The most significant aircraft incident occurred on November 10, 2008, involving Ryanair Flight 4102, a Boeing 737-8AS (EI-DYG) en route from Frankfurt to Rome Ciampino. During a go-around maneuver following a bird strike that ingested up to 90 starlings into both engines, the aircraft suffered dual engine failure and overran the runway, resulting in the sole hull loss in Ryanair's history. All 166 passengers and 6 crew survived, though 10 sustained minor injuries; the Italian National Agency for Flight Safety (ANSV) investigation attributed the event to the bird strike, with no procedural faults identified. Other notable safety events include a false fire alarm on July 5, 2025, at Palma de Mallorca, prompting an evacuation that injured 18 passengers during boarding. Severe turbulence on a September 2025 flight to Mallorca injured two cabin crew members, one of whom struck the ceiling after being thrown upward. Additional occurrences, such as a June 18, 2025, taxiing mishap at Kalamata where a Boeing 737 clipped a fence with its winglet and an October 2025 low-fuel landing with only 220 kg remaining, highlight risks from ground operations and fuel management but resulted in no injuries. Operational risks have periodically disrupted Ryanair's network, often stemming from external factors like air traffic control (ATC) inefficiencies rather than internal failures. In September 2017, a pilot rostering error led to the cancellation of approximately 2,100 flights over six weeks, affecting 400,000 passengers and exposing vulnerabilities in crew scheduling amid seasonal leave demands. Recurrent ATC staff shortages in Europe, particularly in France, the UK, and Germany, caused over 21 million passenger delays or cancellations in 2025 alone, with Ryanair attributing 87% on-time performance partly to these systemic issues. Geopolitical disruptions, such as Russian drone incursions near Poland in September 2025, prompted flight reroutings and delays, underscoring exposure to regional instability. These events, while not safety-critical, amplify risks of cascading delays in Ryanair's point-to-point model, which lacks buffer capacity compared to hub-and-spoke networks.

Controversies

Marketing and Advertising Practices

Ryanair's marketing emphasizes low fares and , with produced in-house to minimize costs, often featuring straightforward messaging about price without reliance on external agencies. The strategy leverages provocative humor, , and controversy to generate attention, reducing the need for paid expenditure. Chief executive Michael O'Leary has articulated that, short of extreme scenarios like murder, negative publicity effectively drives seat sales by amplifying visibility. The airline's social media presence, particularly on platforms like and (now X), employs snarky responses, memes, and roasts of competitors or customers to engage audiences and viralize content organically. For instance, Ryanair's posts have mocked rival airlines and passenger complaints, such as suggesting dissatisfied flyers "bring their own plane," contributing to broad media coverage without substantial ad budgets. This approach aligns with a low-cost model where digital interactions substitute for traditional campaigns, fostering brand recall through entertainment rather than polished promotion. In January 2026, this tactic extended to a public feud on X with Elon Musk, initiated by O'Leary's dismissal of SpaceX Starlink Wi-Fi installation on Ryanair aircraft due to antenna drag and potential $250 million annual fuel costs; Musk countered that O'Leary was misinformed and airlines without internet would lose customers, escalating to insults like calling O'Leary an "utter idiot" and polling followers on acquiring Ryanair, which garnered approximately 948,000 votes with 76% favoring "yes." Ryanair responded by launching a "Great Idiots" seat sale promotion and announcing a Dublin press conference to address Musk's "Twitter tantrum," exemplifying the use of controversy for earned media. Any acquisition remains unlikely under EU Regulation (EC) No 1008/2008, which restricts non-EU ownership control of airlines. Several advertising efforts have sparked regulatory scrutiny for misleading or irresponsible content. In September 2019, Ryanair promoted itself as having "Europe's Lowest Fares, Guaranteed Lowest CO2 Emissions," but the UK's Advertising Standards Authority (ASA) banned the campaign in 2020 for unsubstantiated environmental claims, as independent data showed Ryanair's emissions per passenger were not verifiably the lowest among peers. Similarly, the 2021 "Jab and Go" , urging bookings for and summer holidays post-vaccination, was prohibited by the ASA in 2021 for potentially encouraging premature travel amid ongoing uncertainties, prompting over 100 public complaints. Ryanair contested these rulings as overly restrictive but complied by withdrawing the materials. Other tactics include publicity stunts tied to O'Leary's persona, such as hoax proposals for onboard toilet fees or competitive slogans like "Bye Bye Latehansa" painted on to deride . These elements underscore a deliberate embrace of to differentiate from legacy carriers, though critics argue they occasionally prioritize shock over accuracy. In recent years, Ryanair has incorporated environmental messaging into positioning, claiming low emissions via efficient operations and new , yet such assertions have faced pushback from environmental groups citing rising overall CO2 output.

Disputes with Governments and Regulators

Ryanair has engaged in numerous legal challenges against European governments and regulators, primarily contesting state aid granted to national flag carriers during the and excessive airport charges perceived as barriers to low-cost operations. The argues that such subsidies distort by propping up higher-cost incumbents, while regulators often defend them as necessary for economic recovery or infrastructure funding. These disputes reflect Ryanair's strategy of leveraging EU to challenge perceived favoritism toward legacy airlines. In state aid cases before the European Commission and EU courts, Ryanair has both prevailed and faced defeats. On December 20, 2023, the EU General Court annulled the Commission's approval of €11 billion in French government aid to Air France-KLM, ruling that the Commission failed to adequately assess its compatibility with EU rules, prompting Ryanair to demand recovery of over €3 billion in "illegal" funds. Conversely, on April 2, 2025, the court upheld €650 million ($701 million) in Polish state aid to LOT Polish Airlines, rejecting Ryanair's claims of insufficient Commission scrutiny. Similar losses occurred in challenges to Portuguese aid for TAP Air Portugal and Dutch support for Air France-KLM, where courts found the measures proportionate amid pandemic disruptions. Disputes over airport charges have escalated in several countries, often leading to capacity cuts by Ryanair in retaliation. In , following a government-mandated fee increase, Ryanair reduced summer 2025 capacity by 800,000 seats across 12 airports operated by Aena, which accused the airline of "" and ""; this followed a November 2024 €179 million fine on Ryanair and others for practices including carry-on luggage fees deemed abusive by Spanish regulators. In Ireland, Ryanair filed a complaint against Airport's charges in 2024, alleging lack of transparency in cost allocation between transfer and originating passengers, though the Irish Aviation Authority upheld the structure with minor adjustments. Other conflicts include terminal allocation battles, such as Ryanair's September 2025 suspension of low-fare flights due to Israeli authorities' insistence on using the pricier Terminal 3 over low-cost Terminal 1. In , a 2025 legal escalation with the (ENAC) stemmed from route cuts and refund disputes, though an earlier case over €55 check-in surcharges ended with Ryanair refunding affected customers. Ryanair has also complained to the about Polish favoritism toward LOT via practices and withdrawn from French regional airports like Bergerac, Brive, and in August 2025 over rising ticket taxes.

Customer and Media Criticisms

Customers have consistently reported dissatisfaction with Ryanair's service, citing issues such as unhelpful and rude staff, chaotic boarding processes, unclean aircraft cabins, and inadequate responses to disruptions. Independent review platforms reflect this sentiment, with Ryanair scoring 1.3 out of 5 on based on over 28,000 reviews and 4 out of 10 on from more than 2,300 submissions, where passengers frequently describe difficulties in obtaining assistance or resolutions. A 2019 Which? survey ranked Ryanair last for among 100 major brands, with a customer score of 40% in its assessment, where respondents criticized the for making passengers feel undervalued through poor complaints handling and unhelpful interactions. The received 642 complaints against Ryanair regarding related refunds, far exceeding other airlines like Air Transat's 120, highlighting systemic issues in refund processing. Flight delays and cancellations have amplified these grievances, particularly in high-profile incidents. In September 2017, Ryanair announced the cancellation of about 2,100 flights over six weeks—equating to 40-50 daily—due to pilot rostering errors from unaccounted holiday leave, impacting up to 400,000 passengers and prompting accusations of mismanagement and insufficient notice. CEO Michael O'Leary conceded the handling was "badly managed," leading to operational slowdowns and compensation claims under regulations. The crisis exacerbated refund disputes, with a 2020 Which? survey revealing that 84% of Ryanair customers seeking cancellations had not received refunds, compared to 23% for , resulting in Competition and Markets Authority scrutiny for potential breaches of consumer law by denying cash refunds for legally untakeable flights. In response to such pressures, Ryanair committed in 2021 to processing refunds within five working days, though complaints persisted. Media coverage has reinforced these customer accounts, portraying Ryanair as prioritizing low fares over reliability and empathy, with outlets like the and Guardian detailing overcrowding, fee disputes, and confrontational policies that erode trust. has countered that adverse publicity functions as free marketing, claiming it drives higher bookings than positive stories, a aligned with the airline's growth trajectory amid ongoing critiques. Despite internal claims of 88% in recent metrics, external data underscores a pattern of friction rooted in the low-cost operational model.

Market Position and Impact

Competitors and Industry Influence

Ryanair's primary competitors in the European low-cost carrier sector include easyJet plc, Wizz Air Holdings plc, and Vueling Airlines, with additional rivalry from carriers such as , , and . These airlines contest routes across secondary airports and point-to-point networks, where Ryanair differentiates through higher aircraft utilization rates and lower base fares offset by ancillary fees. Legacy full-service carriers like Lufthansa Group and Air France-KLM also compete indirectly by launching low-cost subsidiaries such as and , though they maintain higher operating costs. In terms of market positioning, Ryanair commands the largest share among European LCCs, transporting well over double the passengers of —the second-largest by volume—in 2024, with approximately 20 million seats deployed intra-Europe as of recent data. LCCs as a group accounted for 44.5% of Europe's intra-regional in 2023, bolstered by Ryanair's scale advantages in fleet size (over 500 aircraft) and route density. This dominance has intensified competition, as evidenced by Ryanair's public criticisms of Wizz Air's financial sustainability amid rising costs and capacity overlaps in and the as of October 2025. Ryanair has exerted substantial influence on the broader industry by pioneering ultra-low-cost operations that prioritize capital and ancillary revenues, outperforming rivals in profitability metrics over the past two decades. Its model—emphasizing quick turnarounds, single types, and non-union labor structures—has compelled competitors to replicate elements like secondary basing and fare unbundling, contributing to continent-wide price and higher load factors. Ryanair's expansion to 142 million annual passengers by 2023 demonstrated the scalability of point-to-point LCC networks, eroding legacy carriers' hub-and-spoke dominance and prompting industry-wide adoption of cost discipline, though it has also sparked debates over service dilution and charge escalations.

Economic and Sectoral Contributions

Ryanair's low-cost operating model has facilitated substantial economic activity across by enabling affordable , which in turn boosts , regional connectivity, and ancillary spending. In , the carried 183.7 million passengers on over 1.1 million flights, contributing to economic multipliers through visitor expenditures at destinations. Independent analyses, such as a 2024 York Aviation report commissioned by Ryanair, estimate that the carrier's UK operations alone generate £14 billion in annual (GVA), equivalent to about 0.5% of the UK's total GVA, primarily via and effects. Similar patterns hold in Ireland, where Ryanair's traffic supports over €1.5 billion in annual spending by the airline and its passengers, including contributions to local GDP from 3.5 million annual passengers to/from regions like . The directly employs over 27,000 personnel as of 2024, with high metrics—such as labor costs at 9% of versus 25% for traditional carriers—enabling efficient scaling without proportional headcount inflation. Indirect employment effects amplify this, with Ryanair's passenger volumes supporting 98,000 jobs across , , and retail sectors in 2023. These contributions stem from causal factors like point-to-point routing to secondary airports, which reduces strain on major hubs while channeling economic activity to underserved regions, though recent capacity reductions in high-tax markets like highlight sensitivity to regulatory costs. In the sector, Ryanair has pioneered efficiency standards that pressure competitors to adopt leaner operations, evidenced by its 2.5 times higher per employee and full aircraft ownership to minimize leasing overheads. This model, emphasizing quick turnarounds, high load factors (often exceeding 90%), and ancillary income from fees, has lowered average fares continent-wide, spurring a 50-fold passenger growth from inception to over 180 million annually by the 2020s and fostering the expansion of networks. Such innovations have enhanced sectoral resilience, as Ryanair's €1.92 billion profit after tax in fiscal 2024—amid industry-wide challenges—demonstrates scalable profitability without subsidies, contrasting with loss-making legacy airlines.

References

  1. https://www.[statista](/page/Statista).com/statistics/1126130/ryanair-revenue-segment/
  2. https://www.[nerdwallet](/page/NerdWallet).com/article/travel/is-ryanair-safe
  3. https://www.[linkedin](/page/LinkedIn).com/posts/dragon-aviation-company-singapore-pte-ltd_ryanair-may-spark-debate-with-its-no-frills-activity-7333372346969325568-qad8
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