Scene It? is an interactive film series created by Screenlife Games, in which players answer trivia questions about films or pop culture. The games were first developed to be played with questions read from trivia cards or viewed on a television from an included DVD or based on clips from movies, TV shows, music videos, sports and other popular culture phenomena. Scene It? was released on mobile and console platforms. After discontinuation in 2012, the series was revived in 2022, with streaming functionality replacing DVDs. It has been owned by Paramount Pictures since 2008.

Screenlife Games, the game company that invented and produced Scene It?, was founded in 2001 by two entrepreneurs, Craig Kinzer and David Long. Craig Kinzer served as the majority shareholder and chairman of the board, while David Long assumed the role of CEO.

The game's inception came from Long's use of VHS tapes for Halloween parties, which sparked Kinzer's idea of utilizing DVDs and DVD players as game machines. They devised a code to embed on DVDs that transformed any DVD player into a random game machine. With hundreds of millions of DVD players already distributed worldwide, Scene It? quickly gained popularity.

The secret to the game's success, apart from the innovative DVD code, was its ability to secure licensing agreements with major studios and associated actors and writers. Through persuasive negotiations, Long and Kinzer convinced these studios to reduce their licensing costs to a share of a small pool based on the game's gross revenue. To this day, Scene It? stands as the only product boasting involvement from all of the major studios including Universal Pictures, 20th Century Studios (known at the time as 20th Century Fox), Warner Bros. Entertainment, Sony Pictures, Metro-Goldwyn-Mayer Pictures, Paramount Pictures, Walt Disney Pictures, and DreamWorks Pictures. These studios were among the most prominent and influential in the film industry at that time.

The product's first breakthrough came when Angela Lansbury agreed to be featured in the game, followed by Tom Cruise. With studios, Universal and Fox, plus a few notable actors on board, Screenlife's licensing business flourished. The company established two royalty pools—one for studios and one for actors—encompassing thousands of individuals or entities.

To enhance gameplay, Scene It? incorporated elements from other popular games like Trivial Pursuit, Concentration, and Pictionary, creating unique play scenarios that challenged participants with movie-themed questions. For instance, Kinzer's youngest son, Austin, conceived the idea of using Concentration by displaying a spinning top on the screen, followed by an image of a gun after a few seconds, prompting players to guess the movie. These innovative additions were provided free of charge, incurring no additional expenses to Screenlife.

One of the game's additional secrets to success was the transition from selling mere discs to creating an entire board game in a large game box. This strategic move boosted the retail price from $10 to $50, further solidifying their market position and profitability. Scene It? debuted during Christmas 2002 through Wizards of the Coast and Nordstrom. Its initial season of sales exceeded all expectations, surpassing the competition, despite the countless games that fail to gain traction each year.

Recognizing the game's potential, then-owner Mattel secured a licensing agreement, leading to its availability in Walmart and stores nationwide. On October 7, 2008, Paramount Pictures, a division of Viacom, closed on its acquisition of Screenlife, marking a significant monetization for the company. Screenlife's establishment coincided with the widespread adoption of DVD players, and its sale occurred just before the rise of streaming and other digital media. The series was discontinued in 2012 when Paramount closed the studio.