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Snap-on walk-in dealer van in Westland, Michigan

Key Information

Snap-on Incorporated is an American designer, manufacturer, and marketer of high-end tools and equipment for professional use in the transportation industry, including the automotive, heavy duty, equipment, marine, aviation, and railroad industries. Headquartered in Kenosha, Wisconsin, since 1930, Snap-on also distributes lower-end tools under the brand name Blue-Point. Their primary competitors include Matco, Mac Tools, and Cornwell Tools.

Operations

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Snap-on Inc. operates plants in Milwaukee, Wisconsin; Elizabethton, Tennessee; and Elkmont, Alabama. Wheel balancers and tire changers are manufactured in Conway, Arkansas. Power tools, both cordless and pneumatic, are manufactured in Murphy, North Carolina. Torque products are made and assembled in City of Industry, California.[2] The company manufactures tool storage cabinets in its Algona, Iowa plant.[3] The company's Milwaukee facility manufactures sockets, extension bars, pliers, screwdriver blades and bits.[4]

Snap-on produces hand-held electronic diagnostic tools for the computer systems used in most modern cars and heavy duty vehicles at their Kenosha site. Software development happens in the US, Ireland, Australia, Mexico, Brazil and China.[citation needed] Automotive emissions control diagnostics equipment is manufactured in its San Jose, California diagnostic facility. Snap-on diagnostic products are marketed in Europe and Brazil under the name Sun.

Sales

[edit]
A Snap-on Linerlock

Snap-on tools are marketed via mobile franchisee dealers visiting their customers' workplaces weekly in vans loaded with retail inventory — as well as online via their website.[5][6]

Snap-on uses two specialized vans, marketed as Shop Essentials to showcase its diagnostic equipment,[6] and the Rock 'n Roll Cab Express demonstrating tool storage customization, including units larger than what can fit on a standard franchisee van. These trucks are typically assigned to a particular region and work within that region.[6][7]

History

[edit]

Snap-on was founded as the Snap-on Wrench Company in Milwaukee, Wisconsin in 1920 by Joseph Johnson and William Seidemann.[8] The business manufactured and marketed ten sockets that would "snap on" to five interchangeable handles. The company's slogan was "5 do the work of 50".[9] Stanton Palmer and his partner in Chicago, picked up Snap-on Wrench as one of their lines and within a year they had expanded the market to whole US and Mexico and Canada. In 1930, Stanton Palmer arranged for the funding of the factory in Kenosha to cover their expanded orders and company's headquarters moved to Kenosha. The new company name Snap-on Tools was used with Stanton Palmer as President, Newton Tarble as Vice President and Johnson and Seidemann as Treasurer and Secretary. The new name was because Palmer added the rest of the line of tools with Blue Point Tools and the marketing company. Wisconsin.[10][11][8] At Stanton Palmer's death Newton Tarble left the corporation. Mr. Myers became the second president of Snap-on Tools, as a largest creditor after the depression. He was President of Blue Point Tools. In return for Snap-on Stock, Myers gave Snap-on Tools stock to Mrs. Stanton Palmer and Newton Tarble in return for merging the marketing company and Blue Point Tools into Snap-on Tools.

Newton Tarble left Snap-on Tools and Rogers Palmer, Stanton's son, became Vice President of Sales and President of Snap-on Canada. During World War II Rogers Palmer was a dollar-year-man and worked with the Defense Department to align the hand tools industry to align with tools needed for jeeps, tanks, airplanes, etc. He was a first President of the Tools Institute.

After World War II, Rogers Palmer, as senior Vice President Sales, advertised for a military officer to organize and develop a larger sales force for the expected post war sales boom.[12] Routes were developed for company dealers to see mechanics on a weekly basis. Eventually these salesmen became independent businessmen and authorized dealers using larger walk in vans to carry a growing product line.

In 1956, the company continued to expand with the use of test equipment and wheel service products. This was the start of the company's jump into manufacturing automotive test equipment into the Snap-On line. Equipment included voltmeters, ammeters, disruptors, and alternator testers.[8]

The company opened its wrench forging plant in Elizabethton, Tennessee in 1974.[13] The next year, Snap-on opened a manufacturing plant in Johnson City, Tennessee and closed the plant in 2007.[14]

In 1998, workers at the company's Milwaukee plant voted to join the Teamsters labor union[15] and the company expanded the facility in 2013.[16] Also in 1998, the company began a partnership with Lowe's home improvement chain retailer to produce its Kobalt line of tools.[citation needed]

In 2010, the Murphy, North Carolina plant was named one of the top 10 plants in North America by IndustryWeek.[17] In 2011, J.H. Williams & Co was officially renamed Snap-on Industrial Brands.[citation needed]

In 2022, the company announced an expansion to its Milwaukee facility to grow its hand tool business.[4][18]

Acquisitions

[edit]

In 2014, the company acquired New Hampshire–based Pro-Cut for $42 million.[19]

In October 2016, the company acquired Car-O-Liner Holding AB, a Swedish collision repair tool company, for $155 million. Later that year, the company acquired Sturtevant Richmont for $13 million.[20]

In May 2017, the company acquired Norbar Torque Tools Holdings Limited for $72 million.[21]

In August 2019, the company acquired Cognitran Ltd for $31 million.[22]

In September 2020, the company acquired AutoCrib Inc. based in Tustin, California for $36 million.[23]

In March 2021, Snap-on acquired Canada-based Dealer-FX Group for $200 million.[24]

Racing sponsorships

[edit]

The first driver Snap-on became associated with was four-time Indianapolis 500 winner, Rick Mears in 1979.

NASCAR

[edit]
Sam Hornish Jr.'s Xfinity Series car at Road America.

The company previously sponsored Team Penske in NASCAR in the Cup Series and the Xfinity Series.

IndyCar

[edit]

The company also sponsored Penske in the NTT IndyCar Series. In 2025, Snap-on would sponsor the IndyCar Series race at the Milwaukee Mile.

MotoGP

[edit]

Snap-on had sponsored Repsol Honda Team in MotoGP since 1998.[25]

NHRA

[edit]

Snap-on sponsored NHRA drag racer Doug Herbert from 1992 until 2008.[26] For the 2010 racing season, the company sponsored Penske.[27] Since 1992, Snap-on has sponsored Cruz Pedregon. In 2004, the company began sponsoring Cruz's brother Tony Pedregon.

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Snap-on

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from Grokipedia
Snap-on Incorporated is a leading global designer, manufacturer, and marketer of high-quality tools, equipment, diagnostics, repair information, and systems solutions for professional users in critical industries such as automotive service, , , , natural resources, and . Founded in 1920 and headquartered in , the company operates in more than 130 countries, employs approximately 13,000 people, and reported net sales of $4.7 billion in 2024, supported by 15 manufacturing facilities in the United States. The company traces its origins to , , where inventors Joseph Johnson and William Seidemann established Snap-on Tools Corporation with the introduction of innovative interchangeable socket wrenches under the slogan "Five do the work of Fifty," revolutionizing tool efficiency for mechanics. Key early milestones include the 1923 patent for the No. 6 Ratchet, rapid expansion to 17 branches and 165 salesmen by 1925, and the establishment of its first international subsidiary, Snap-on Tools of Ltd., in 1931. Snap-on began paying uninterrupted quarterly dividends in 1939 and achieved a significant milestone by listing on the (ticker: SNA) in 1978, followed by reaching $1 billion in annual sales by 1987. Throughout its history, Snap-on has emphasized and expansion, introducing pioneering technologies such as the Flank Drive® wrench design in 1965 for better application and cold forming processes in the 1970s to enhance tool durability. The 1990s marked a period of strategic acquisitions, including the Swedish toolmaker ®, which bolstered its global portfolio, alongside growth into specialized markets like aviation, motorsports, and heavy-duty equipment. Today, Snap-on maintains a distinctive centered on mobile franchise operations, where independent dealers deliver tools directly to end-users via customized vans, fostering strong customer relationships in professional workshops worldwide. The company continues to invest in advanced diagnostics and repair solutions, adapting to evolving industry needs in vehicle and precision .

Overview

Founding and Headquarters

Snap-on Incorporated was founded on April 21, 1920, in , , by Joseph Johnson and William Seidemann (often referred to as Bill Seidemann), who established the company as the Snap-on Wrench Company to address the needs of early automotive mechanics. The initial focus was on developing and selling interchangeable snap-on wrenches, which allowed for quick attachment and detachment of sockets, marking an early innovation in tool efficiency for vehicle repair. From the outset, the business emphasized high-quality, durable tools tailored for professional mechanics in the burgeoning transportation industries, particularly automotive service. As the company experienced rapid growth in demand for its products during the , it sought to consolidate operations and expand capacity. In 1929, Snap-on purchased an 11-acre site on the outskirts of , to centralize production and administrative functions previously scattered across locations including and . The headquarters officially relocated to Kenosha in 1930, where it has remained, supporting the company's scaling operations and proximity to key industrial hubs. Today, Snap-on is headquartered at 2801 80th Street in , under the leadership of Nicholas T. Pinchuk, who serves as Chairman and since 2001 and 2007, respectively. The company's is Aldo J. Pagliari, who has held the position since 2003 and oversees financial strategy and operations. As of 2025, Snap-on employs approximately 13,000 associates worldwide, reflecting its global scale while rooted in its original mission of professional-grade tools.

Financial Performance

Snap-on Incorporated, a publicly traded on the under the SNA since February 27, 1978, has demonstrated consistent financial stability as a leading manufacturer of tools and equipment. The company's shares have shown strong long-term performance, with a five-year of approximately 18% and total returns of 132% over the past five years as of November 2025, outperforming broader market benchmarks like the S&P 500. In fiscal year 2024, ending December 28, 2024, Snap-on reported net sales of $4,707.4 million, a slight decrease of 0.5% from 2023, primarily due to lower volumes offset by pricing actions and currency effects. Including financial services revenue, total revenue reached $5,108.4 million. Net earnings for the year were $1,043.9 million, up 3.2% from the prior year, while operating income totaled $1,345.7 million, reflecting a 2.7% increase and an overall operating margin of 26.3%. These results were supported by productivity improvements and cost management, with diluted earnings per share rising 4.0% to $19.51. As of September 27, 2025, Snap-on's trailing twelve-month revenue stood at $5.14 billion, indicating steady growth amid ongoing operational enhancements. In the third quarter of 2025, net sales increased 3.8% to $1,190.8 million compared to the same period in 2024, driven by 3.0% organic growth and favorable currency translation. Reflecting confidence in its financial health, Snap-on announced a 14% increase in its quarterly dividend to $2.44 per share in November 2025, payable on December 10, 2025, to shareholders of record on November 21, 2025; this marks the company's 16th consecutive annual dividend increase. As of November 7, 2025, the stock closed at $343.71 per share, with a forward dividend yield of about 2.84%.
Key Financial Metrics (2024)Amount (in millions USD)Year-over-Year Change
Net Sales4,707.4-0.5%
Total Revenue (incl. )5,108.4N/A
Net Earnings1,043.9+3.2%
Operating Income1,345.7+2.7%

Products and Services

Hand Tools and Equipment

Snap-on's hand tools form the core of its product offerings, encompassing a diverse range of wrenches, sockets, ratchets, and screwdrivers engineered for precision and reliability in professional automotive and industrial settings. Snap-on also provides precision calibration tools such as the CDI 1001-O-DTT Digital Torque Tester for low-torque applications in the 10–100 in-oz range, featuring a 1/4-inch square drive female receiver that accepts male square drives from 1/4-inch torque wrenches or screwdrivers for accurate testing and calibration. The company's signature "snap-on" mechanism, originating from its founding when it introduced the first interchangeable socket sets that quickly attached to ratchet handles, revolutionized tool efficiency by enabling rapid changes without loose parts. These tools are predominantly constructed from high-strength chrome , which provides exceptional durability, corrosion resistance, and impact tolerance under demanding conditions, meeting or exceeding industry standards such as ANSI and DIN for professional-grade performance. Power tools from Snap-on include cordless options like 18V brushless drills and impact wrenches, as well as pneumatic air tools such as ratchets, grinders, and cut-off tools, all optimized for high-torque applications in automotive repair and heavy industrial tasks. These tools feature ergonomic designs, variable speed controls, and robust battery systems or air-efficient motors to enhance productivity and reduce user fatigue in prolonged use. Representative examples include the CT9050 18V 1/2" impact wrench, capable of delivering up to 800 ft-lb of working torque and 1,000 ft-lb of breakaway torque, underscoring Snap-on's focus on power and precision for critical jobs. Tool storage solutions by Snap-on emphasize modular and robust designs, including classic series roll cabs, top chests, and workstations that support heavy loads with ball-bearing slides rated for up to 200 lbs per drawer. These units offer extensive customization through add-ons like power drawers, lockers, and ergonomic work surfaces, ensuring organized and accessible tool management in professional environments. Snap-on provides a lifetime on storage products to the original purchaser, covering defects in materials and , which reinforces their commitment to long-term reliability. In 2025, Snap-on introduced new releases such as the 14.4V 3/8" Drive MicroLithium Cordless Drill Kit, the 105th Anniversary ratchet, the Control Tech+™ Electronic Wrenches, and the 10” Indexing Electrical Disconnect (model IEDP105), highlighting ongoing innovation in ergonomic and commemorative designs for professional users.

Diagnostic and Repair Solutions

Snap-on's diagnostic platforms, such as the TRITON-D10 and , provide advanced electronic tools for and repair guidance. The TRITON-D10 Integrated Diagnostic functions as a comprehensive and lab scope, enabling technicians to read diagnostic trouble codes, monitor live streams, and perform bidirectional controls for component actuation and testing. It features a 10-inch , Fast-Track Intelligent Diagnostics for guided , advanced graphing capabilities, and OEM-specific access, all supported by for efficient integration. Similarly, the + platform combines scanning, scoping, and information systems with Fast-Track diagnostics, allowing code reading, live visualization, bidirectional testing, maintenance resets, and fluid capacity measurements to streamline repair processes. For example, the ZEUS supports Valvetronic adaptations on BMW vehicles, including special functions like learning Valvetronic limit positions and resetting adaptations. These tools emphasize code-based and SureTrack community-driven repair tips to reduce diagnostic time. In repair solutions, Snap-on offers electronic systems like Pro-Cut brake service equipment and alignment platforms through its Total Shop Solutions brands, enhancing precision in wheel and undercarriage maintenance. Pro-Cut tools, including lathes for rotor resurfacing, integrate with diagnostic data to ensure balanced tire and brake performance, supporting efficient shop operations. Alignment systems, such as the John Bean V2300, utilize 3D imaging technology for accurate wheel adjustments, incorporating camera-based targets and software-guided measurements to address vehicle handling issues. These solutions focus on time-saving features like automated routines and real-time adjustments, compatible across various vehicle platforms. These diagnostic and repair tools often integrate seamlessly with Snap-on's hand tools for end-to-end workflows. Snap-on's software tools, including ShopKey Pro, deliver comprehensive shop efficiency aids such as interactive parts catalogs, wiring diagrams, and maintenance estimate generators. ShopKey Pro provides OEM repair information, including detailed wiring schematics with intelligent navigation to specific components, alongside labor time guides and parts pricing integration. The Estimate Guide module links repair data, OEM parts catalogs, and diagrams to produce quick, accurate cost projections based on vehicle-specific maintenance needs. These resources support diagnostic decision-making by offering TSBs, fluid specifications, and labor estimates, minimizing downtime in repair environments. The platforms and software integrate effectively with automotive and heavy-duty transportation sectors, covering light-duty cars to Class 8 trucks. For automotive applications, tools like TRITON-D10 and provide broad OEM coverage for engine, transmission, and ABS systems with live data and bidirectional functions. In heavy-duty contexts, the PRO-LINK+ diagnostic system offers OEM-level support for truck diagnostics, including code reading, parameter monitoring, and repair guidance across major systems like emissions and . This versatility ensures compatibility with diverse vehicle types, from passenger vehicles to commercial fleets. In 2025, Snap-on received two PTEN recognizing innovation in diagnostic tools, highlighting advancements in efficiency and technician support within the Professional Tool & Equipment News program.

Business Operations

Manufacturing Facilities

Snap-on operates 15 manufacturing facilities , with key plants located in (headquarters), , Wisconsin, (opened in 1974), Elkmont, Alabama, , , , , and . These facilities primarily produce hand tools such as wrenches, sockets, and , emphasizing domestic production to uphold the brand's reputation for durability and precision. In 2022, Snap-on expanded its facility by 26,000 square feet to increase output for its business, addressing growing demand and enhancing production capacity. This upgrade supports the company's strategy of maintaining high-volume of premium tools in the U.S. Internationally, Snap-on maintains 21 manufacturing plants across regions including , , , , , , , and the , which facilitate localized production and efficient supply chains for global distribution. Snap-on's manufacturing processes prioritize rigorous , with a century-long commitment to superior product standards that position it as a top-rated brand among automotive professionals. is integrated through Rapid Continuous Improvement (RCI) methodologies, which streamline operations, reduce waste, and boost efficiency in tool fabrication. Sustainability practices focus on minimizing environmental impact, including resource conservation and pollution prevention, integrated into daily operations to align production with ecological and economic goals. These elements collectively enable Snap-on to produce high-end, USA-made tools that reinforce its premium market positioning.

Sales and Distribution Model

Snap-on's sales and distribution model is centered on a direct-to-professional approach, primarily through its mobile franchise van program, where independent dealers operate customized vans as mobile retail units to bring tools and equipment directly to customers' worksites. This model enables franchisees to visit automotive repair shops, aviation maintenance facilities, and industrial sites on established routes, facilitating immediate access to products without requiring customers to travel to a store. The vans are stocked with inventory and equipped to serve as on-site showrooms, allowing for personalized sales interactions that emphasize the quality and functionality of Snap-on's offerings. The primary target customers are professional technicians and service professionals in the automotive, aviation, and industrial sectors, who rely on high-durability tools for critical tasks. Franchisees build long-term relationships with these customers by providing tailored solutions, including hands-on product demonstrations during visits to demonstrate tool performance in real-world applications. This direct engagement helps address specific needs, such as precision diagnostics or heavy-duty repair equipment, fostering repeat business and loyalty among end-users. Complementing the van-based system, Snap-on offers an online sales platform through its site at shop.snapon.com, where customers can browse and purchase a range of tools, storage solutions, and accessories. Additionally, the company provides printed catalogs and digital flipbooks for detailed product exploration, enabling broader access for those unable to connect with a local dealer. These channels support the core mobile model by offering supplementary ordering options, including parts and apparel, while maintaining the focus on professional-grade inventory. To support franchisees, Snap-on provides comprehensive assistance, including initial training programs consisting of approximately 10 days at its Grapevine, Texas facility, covering sales techniques, product knowledge, and business management, followed by 135 hours of on-the-job training. Ongoing support includes ride-alongs with Franchise Performance Team members for the first three weeks, access to a Customer Care Center, and regular conferences for skill enhancement. Inventory financing is available through Snap-on Credit, an affiliate that covers startup costs, tool purchases, and expansions, with out-of-pocket expenses ranging from $20,084 to $82,078 when using this option; franchisees pay a low initial license fee of $8,000 to $16,000 and a modest monthly fee of $152, with no advertising or training fees required.

History

Early Years and Innovations

Snap-on was founded in 1920 in Milwaukee, Wisconsin, by brothers-in-law Joseph Johnson and William Seidemann, initially as the Snap-on Wrench Company. The company's breakthrough came that same year with the invention of the snap-on wrench, featuring interchangeable sockets designed to securely attach to a ratchet handle, addressing the common problem of loose or falling sockets that frustrated mechanics working on automobiles. This innovation, marketed under the slogan "Five do the work of Fifty," allowed a single set of five sockets to replace dozens of fixed wrenches, streamlining tool use in the burgeoning automotive repair industry. In 1923, Johnson secured the company's first patent for the No. 6 Ratchet, a quick-release ratcheting attachment that further enhanced the system's versatility and efficiency. During the and , Snap-on experienced rapid early growth, expanding its product line to include flex-head handles and additional socket sets while establishing 17 branches and employing 165 salesmen by 1925. In , the company purchased an 11-acre site on the outskirts of , to consolidate its manufacturing and offices previously scattered between and , completing the relocation in 1930. The posed significant challenges, prompting innovative sales strategies such as "Dream Orders" and "Needs Lists" to help plan purchases, along with "Time Payment" credit plans to ease financial burdens during economic hardship. Despite these difficulties, Snap-on paid its first dividend to shareholders in 1939, signaling a measure of recovery. World War II further tested the company, as material shortages limited civilian tool production, but Snap-on shifted to wartime manufacturing, supplying high-quality tools made from nickel alloy steel to the U.S. military and supporting factories in the war effort. To maintain relationships with mechanics amid these constraints, the company introduced mobile dealer van routes in the , equipping sales representatives with personal vehicles to deliver tools directly to customers, an approach that built lasting loyalty and laid the groundwork for its distinctive distribution model. Post-war, Snap-on continued innovating with refined interchangeable socket systems and expanded its reach, while the plant—tied to the company's origins—achieved a key labor milestone in 1998 when workers voted overwhelmingly to join the Teamsters union, enhancing worker representation at the facility.

Expansion and Milestones

Following , Snap-on experienced significant growth in its dealer network as the automotive industry boomed, transitioning its sales force into independent franchisees with assigned territories to facilitate direct customer deliveries and route-based sales. By the 1950s, the company acquired its independent branch system, increasing U.S. branches to 42 by 1960 and unifying efforts to support expanding dealer routes. This franchise model proliferated in the , with sales routes extending further amid rising demand for tools, including the introduction of the U.K. van model in 1965 to adapt mobile sales to international markets. In 1974, Snap-on opened its , manufacturing plant, marking the company's first major facility outside its base and focusing on hand tool production to meet growing domestic needs. This expansion enhanced production capacity and supported the scaling franchise network by enabling localized manufacturing efficiencies. Snap-on's international expansion accelerated in the , beginning with the establishment of its first dealer in , , in 1982, followed by entries into , the , and to tap global automotive repair markets. By 1988, the company opened its first Australian branch in , with sales tripling by 1989 as subsidiaries in , Asia, and solidified overseas distribution networks. In the 2000s, Snap-on shifted strategic focus toward diagnostics and software solutions to adapt to advancing vehicle technologies, such as electronic control systems requiring advanced scanning tools. This evolution included development of handheld diagnostic platforms and information management systems, positioning the company to address the increasing complexity of modern repairs. Acquisitions served as key drivers in bolstering these capabilities without altering core tool manufacturing. In 2022, Snap-on expanded its Milwaukee, Wisconsin, facility by 26,000 square feet to enhance as well as production for hand tools, accommodating growth in specialized equipment demands.

Acquisitions

Major Acquisitions

Snap-on Incorporated has pursued a of growth through acquisitions, particularly targeting companies that enhance its tool and equipment offerings for automotive and industrial applications. Prior to 2014, the company made several notable purchases of established tool brands to broaden its portfolio. For instance, in 1993, Snap-on acquired J.H. Williams & Company, a manufacturer of high-quality hand tools, to expand its industrial and professional-grade offerings. Similarly, in 1999, Snap-on purchased the Saws and Tools Division of Sandvik AB, which included the brand, strengthening its position in cutting tools and European manufacturing capabilities. Other pre-2014 acquisitions, such as Sioux Tools in the 1990s for power tools and Eurotools in 1995 for European hand tool brands like Irimo and Irazola, further diversified Snap-on's product lines in critical sectors like aviation and oil and gas. In 2014, Snap-on acquired substantially all assets of Pro-Cut International, Inc., for approximately $42 million in cash, a move that enhanced its capabilities in and service by integrating Pro-Cut's on-car lathes and related products. The acquisition aligned with Snap-on's focus on undercar repair solutions, as Pro-Cut had generated about $24 million in sales in 2013. The company's expansion continued in 2016 with the acquisition of Car-O-Liner Holding AB for approximately $155 million in cash (finalized at $152 million), adding a leading provider of collision repair systems, including frame benches and measuring tools. This purchase bolstered Snap-on's repair systems portfolio, particularly for vehicle body and frame straightening, with Car-O-Liner reporting around $95 million in annual sales prior to the deal. In 2017, Snap-on acquired Norbar Torque Tools Holdings Limited, along with its U.S. and Chinese joint ventures, for approximately $72 million, reinforcing its technology expertise through Norbar's range of wrenches, multipliers, and calibration equipment. Norbar, based in the , had annual sales of about $41 million and complemented Snap-on's existing offerings for industrial and automotive use. Snap-on further advanced its software and information solutions in 2019 by acquiring Cognitran Limited, a UK-based developer of OEM technical publications, for approximately $31 million in cash (preliminary price of $30.4 million). The deal integrated Cognitran's parts and service information systems, enhancing Snap-on's digital repair guidance tools for technicians. More recently, in 2020, Snap-on acquired the assets of AutoCrib, Inc., for approximately $36 million in cash, incorporating AutoCrib's industrial vending machines to improve and tool dispensing for and operations. This was followed in 2021 by the purchase of Dealer-FX Group, Inc., for $200 million in cash, which added digital shop management software for automotive dealerships, streamlining service workflows and customer interactions. In 2023, Snap-on acquired Mountz, Inc., for approximately $40 million in cash, adding a developer and manufacturer of high-precision torque tools, analyzers, sensors, and repair services for industries including , transportation, and . These acquisitions have collectively expanded Snap-on's integrated solutions for inventory and digital management in repair environments.

Current Subsidiaries and Impact

Car-O-Liner, a key specializing in collision repair equipment, continues to play a prominent role in industry events, such as its sponsorship and exhibition at the 2025 MSO Symposium held on November 3 in , where it showcased advanced tools like the wireless Car-O-Tronic Vision2 system for measuring upper and lower vehicle body components. This participation highlights Car-O-Liner's ongoing contribution to Snap-on's collision repair segment by demonstrating technologically advanced solutions to multi-shop operators and collision repair professionals. Norbar Torque Tools and Mountz, Inc., integrated into Snap-on's portfolio since their respective acquisitions, provide advanced torque solutions that enhance precision in global markets, including electronic torque wrenches, calibration systems, analyzers, and sensors tailored for automotive and industrial applications. As in torque equipment, Norbar and Mountz support Snap-on's expansion in powered torque products, serving critical industries worldwide and bolstering the company's offerings in maintenance and repair operations. AutoCrib and Dealer-FX further strengthen Snap-on's digital ecosystem by addressing inventory management and needs for franchises and service operations. AutoCrib's industrial vending machines, such as the RDS series, deliver real-time inventory tracking and automated procurement for tools and supplies, reducing expenses and improving efficiency in point-of-use settings. Meanwhile, Dealer-FX's ONE Platform streamlines fixed operations workflows, including service lane automation and CRM tools, to enhance and operational decision-making in automotive dealerships. These subsidiaries collectively drive Snap-on's expansion into non-tool segments like software and repair systems, fostering revenue diversification beyond traditional hand tools by integrating diagnostic and operational technologies. For instance, their capabilities contribute to 2025 innovations such as the MT2600 diagnostic tool, which offers versatile, OEM-specific coverage for vehicle repairs and supports technicians' path to advanced diagnostics without high upfront costs. This strategic integration has helped Snap-on achieve diversified revenue streams, with segments like repair systems and contributing to overall operating earnings growth in 2025.

Marketing and Sponsorships

Racing Sponsorships

Snap-on has maintained a significant presence in motorsports through strategic sponsorships that highlight its tools in demanding racing environments. These partnerships, spanning multiple disciplines, underscore the company's commitment to associating its brand with performance and reliability in professional racing. In , Snap-on has been a key sponsor of since the 1990s, evolving from an initial partnership in 1981 into a multi-year extension announced in that continues to feature the brand prominently on vehicles. The sponsorship includes custom car liveries, such as those displayed on Penske's Ford Mustangs in the Cup Series, and close associations with drivers like and , enhancing brand visibility during races and events. Snap-on's involvement in IndyCar includes title sponsorship of the 2025 Snap-on Milwaukee Mile 250 at The oval in , where the company, headquartered in nearby Kenosha, promoted the event as part of its regional ties. This builds on broader support, including tool provisions for teams and an extended with the series through 2025, emphasizing equipment used by pit crews. In international racing, Snap-on has partnered with the Repsol Honda Team in MotoGP since 1998, supplying tools for the pit garage and gaining exposure across global circuits. The collaboration focuses on visibility in high-profile events, showcasing Snap-on's precision instruments to a worldwide audience of fans and professionals, even as the Repsol-Honda team alliance concluded at the end of 2024. Snap-on also supports NHRA drag racing, sponsoring drivers in both and categories. In , the company has backed since 1992, with a three-year contract extension in 2023 featuring the Snap-on-branded SRT Hellcat in national events. For , Snap-on became an official sponsor of Josh Hart's team starting in the 2025 season, with prominent branding on the dragster. These sponsorships strategically target professional mechanics and racing enthusiasts by demonstrating Snap-on tools' durability and performance in extreme conditions, such as high-speed repairs and maintenance under race pressure, thereby reinforcing the brand's appeal to automotive technicians and hobbyists.

Other Marketing Initiatives

Snap-on engages in various non-racing marketing initiatives to promote its tools and equipment among professional technicians and industry stakeholders. These efforts include participation in trade shows, targeted product launches, recognition through industry awards, digital content creation, and educational partnerships that build brand loyalty and support workforce development. A key component of Snap-on's trade show strategy is its involvement in industry-specific events through its subsidiaries, such as Car-O-Liner, which focuses on collision repair solutions. In 2025, Car-O-Liner sponsored and exhibited at the MSO Symposium held on November 3 in Las Vegas at the Rio Hotel and Casino, providing opportunities for networking with multi-shop operators and collision repair professionals. This participation allows Snap-on to showcase equipment like the Car-O-Tronic Vision2 measuring system, fostering connections and demonstrating innovations in a targeted professional setting. Product launch campaigns emphasize limited-edition offerings to generate excitement and highlight diagnostic capabilities. In August 2025, Snap-on introduced limited-edition versions of its diagnostic platforms featuring custom-colored bezels: the TRITON-D10 with a bezel, APOLLO+-D9 with silver, and SOLUS LEGEND with bronze. These editions, announced on August 26, aim to appeal to technicians seeking distinctive, high-performance tools while underscoring Snap-on's commitment to aesthetic and functional upgrades in vehicle diagnostics. Snap-on has garnered recognition through industry awards that validate its tool innovations. In the 2025 Professional Tool & Equipment News (PTEN) Innovation Awards, announced on October 2, Snap-on received two for its advancements in diagnostic and repair technologies, reflecting peer acclaim from automotive professionals for products that address real-world repair challenges. Additionally, the JOSAM Cam-Aligner, a Snap-on tool for , won in the under-vehicle equipment category, further highlighting the company's innovative contributions. Digital marketing efforts target professional users through accessible online resources and interactive campaigns. Snap-on maintains a robust YouTube channel with the Training Solutions series, offering free instructional videos and live sessions on topics like lab scope usage, ADAS calibration, and guided component tests, enabling technicians to enhance skills remotely. In June 2025, the company launched the "Snap-on and You" social media campaign, encouraging users to submit photos with their diagnostic tools for a chance to win branded hats, with the first 200 participants rewarded to boost engagement and user-generated content. These initiatives leverage platforms like YouTube and social media to deliver practical tutorials tailored to professional workflows. To support community and educational development, Snap-on invests in technician training partnerships with technical schools and organizations. The Student Excellence Program (SEP) equips students at over 70 partner institutions, including Universal Technical Institute campuses across eight states, with professional-grade tools and curricula aligned to industry standards, as renewed in a five-year agreement in 2023. Collaborations with the National Coalition of Certification Centers (NC3) provide accredited certification programs, hands-on training, and access to Snap-on equipment, preparing future technicians for careers in automotive and industrial fields while strengthening community ties to skilled trades.

References

  1. https://www.snapon.com/EN/Our-Company
  2. https://finance.yahoo.com/quote/SNA/profile/
  3. https://www.bloomberg.com/profile/company/SNA:US
  4. https://www.dnb.com/business-directory/company-profiles.snap-on_incorporated.198c69ff5d37d1cc48e6355403b023ee.html
  5. https://www.snapon.com/EN/Our-Company/Our-History
  6. https://www.globaldata.com/company-profile/snap-on-inc/
  7. https://www.snapon.com/
  8. https://www.linkedin.com/company/snap-on
  9. https://www.snapon.com/EN/Investors/Corporate-Governance/Management-Team
  10. https://stockanalysis.com/stocks/sna/
  11. https://finance.yahoo.com/news/investors-snap-nyse-sna-seen-114230301.html
  12. https://www.snapon.com/Snap-on-Files/Investors/2024-Q4/Q4-2024-Release.pdf
  13. https://www.snapon.com/Snap-on-Files/Annual-Reports/Snap-on-2024-Annual-Report.pdf
  14. https://csimarket.com/stocks/single_growth_rates.php?code=SNA&rev
  15. https://finance.yahoo.com/news/snap-announces-third-quarter-2025-103000313.html
  16. https://www.snapon.com/Snap-on-Files/Investors/Corp-Press-Releases/4Q-2025-Dividend_Final.pdf
  17. https://www.snapon.com/EN/Investors/Stock-Information
  18. https://finance.yahoo.com/quote/SNA/history/
  19. https://1000logos.net/snap-on-logo/
  20. https://b2b.snapon.com/productDetails/BLPBC18A/2
  21. https://www.snapon.com/Aviation/Aviation-Solutions/Metallurgy.htm
  22. https://www.snapon.com/Industrial-Education/Tool-Offering/Power-Tools/Cordless-Tools.htm
  23. https://www.snapon.com/Industrial-Education/Tool-Offering/Power-Tools/Air-Tools.htm
  24. https://shop.snapon.com/product/CT9050-Series-18-V-1-2%2522-Drive-Cordless-Impact-Wrench/18-V-1-2%2522-Drive-MonsterLithium-Cordless-Impact-Wrench-%28One-Battery%29-%28Green%29/CT9050GW1
  25. https://b2b.snapon.com/category/887784
  26. https://snapontw.com/en-gb/product/322
  27. https://www.snapon.com/Terms-and-Conditions-of-Sale
  28. https://shop.snapon.com/categories/New-Products/500000
  29. https://www.railtechnologymagazine.com/articles/snap-industrial-unveils-new-product-range-inspired-customer-feedback
  30. https://snaponsocial.com/snapshot-of-the-month/featured_tools/
  31. https://www.snapon.com/EN/US/Diagnostics/Products/TRITON-D10
  32. https://www.snapon.com/EN/US/Diagnostics/News-Center/New-Snap-on-TRITON-D10-Diagnostic-Tool
  33. https://www.snapon.com/EN/US/Diagnostics/Products/ZEUS-Plus
  34. https://diag.net/msg/m88tdd2jvmmsmn4s3c9pz1b151
  35. https://www.snapon.com/display/3871/ZEEMS342A_ZEUS_UM.pdf
  36. https://www.tirereview.com/snap-intelligent-diagnostics-new-zeus-platform/
  37. https://www.procutusa.com/totalshopsolutions.aspx
  38. https://www.snapon.com/EN/UK/Diagnostics/Garage-Equipment/John-Bean
  39. https://www.snapon.com/EN/US/Diagnostics/ShopKey-Pro/Interactive-Wiring-Diagrams
  40. https://www.snapon.com/EN/US/Diagnostics/ShopKey-Shop-ManagementEstimate-Guide
  41. https://www.shopkeypro.com/
  42. https://www.snapon.com/EN/US/Diagnostics/Products/TRITON
  43. https://www.snapon.com/EN/US/Diagnostics/Diagnostics-Tools/Heavy-Duty
  44. https://www.snapon.com/EN/US/Diagnostics/News-Center/Press-Release-Archive/2025-10-02-News-Release-Snap-on-Honored-with-Two-PTEN-Peoples-Choice-Awards
  45. https://www.snapon.com/EN/Our-Company/Global-Presence
  46. https://allamerican.org/investigation/snap-on-tools/
  47. https://www.youtube.com/watch?v=w256CflcwM4
  48. https://biztimes.com/snap-on-to-expand-its-milwaukee-facility/
  49. https://www.slashgear.com/1737776/snap-on-tools-who-owns-where-built/
  50. https://www.snapon.com/EN/Investors/Sustainability-Commitment
  51. https://www.snapon.com/EN/Investors/Sustainability-Commitment/Environment
  52. https://www.strategy-business.com/article/9598
  53. https://www.snapon.com/EN/Franchise/Why-Own-It/About-Snap-on-Franchise
  54. https://franchisevoice.com/snap-on-tools-franchise-usa-own-a-premium-tool-distribution-business
  55. https://www.business.rutgers.edu/sites/default/files/documents/whitcomb/whitcomb-prize-2020-gregory-gerold.pdf
  56. https://shop.snapon.com/
  57. https://snaponusa-choko.com/
  58. https://www.snapon.com/EN/Franchise/Investment-Information
  59. https://www.franchisedirect.com/automotivefranchises/snap-on-tools-franchise-07086/ufoc/
  60. https://www.entrepreneur.com/franchises/directory/snap-on-tools/282805
  61. http://alloy-artifacts.org/so-early-sockets.html
  62. https://snapon-industrial.nl/timeline/1920/
  63. https://www.bizjournals.com/milwaukee/stories/1998/09/07/story8.html
  64. https://www.fundinguniverse.com/company-histories/snap-on-incorporated-history/
  65. http://www.cartercountyhistory.com/snap-on-tools.html
  66. https://elizabethton.com/2014/10/03/seven-expansions-later-snap-on-set-to-mark-its-40th-anniversary-in-city/
  67. https://elitefranchisemagazine.co.uk/international/item/tools-of-the-trade-how-snap-on-tools-went-global
  68. http://www1.snapon.com/Files/Corporate/Pdfs/2003ar.pdf
  69. https://www.snapon.com/Snap-on-Files/Investors/Corp-Press-Releases/MountzAnnouncementRelease_Final.pdf
  70. https://car-o-liner.com/en-us/mso-symposium/
  71. https://www.snapon.com/Snap-on-Files/News-Business-Units/News-Tools/2025/Car-O-Liner-to-Exhibit-at-2025-MSO-Symposium-in-Las-Vegas.pdf
  72. https://www.norbar.com/About/Company-Information
  73. https://www.snapon.com/nasdaq/news-releases/news-release-details/snap-acquires-norbar-torque-tools.pdf
  74. https://www.autocrib.com/products/autocrib-rds
  75. https://www.dealer-fx.com/one-platform/
  76. https://www.snapon.com/EN/US/Diagnostics/News-Center/Press-Release-Archive/2025-10-28-News-Release-The-New-Mt2600-From-Snap-on-Puts-Customers-On-The-Path-to-Success
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  78. https://www.teampenske.com/news/index.cfm/c/717/54700/SNAP-ON_AND_TEAM_PENSKE_BUILD_ON_40_YEAR_RELATIONSHIP
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  81. https://www.indycar.com/news/2025/02/02-21-snapon-milwaukee
  82. https://www.indycar.com/News/2023/07/07-12-Snapon
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  84. https://motogp.hondaracingcorporation.com/sponsors/
  85. https://repsolhonda.webflow.io/sponsors
  86. https://dragillustrated.com/snap-on-celebrates-its-30th-season-sponsoring-nhras-cruz-pedregon-with-new-three-year-contract/
  87. https://www.nhra.com/news/2024/josh-hart-racing-adds-snap-tools-2025-top-fuel-season
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  92. https://soe.snaponequipment.com/us/josam-pten-innovation-award
  93. https://www.youtube.com/c/snapondiagnostics
  94. https://www.snapon.com/EN/US/Diagnostics/National-Online-Training
  95. https://www.snapon.com/EN/US/Diagnostics/News-Center/Press-Release-Archive/2025-06-011-News-Release-Win-a-hat-in-the-Snap-on-and-you-social-media-campaign
  96. https://sep.snapon.com/
  97. https://www.nc3.net/partner-snapon/
  98. https://news.uti.edu/2023-04-13-Universal-Technical-Institute-and-Snap-on-to-Continue-Preparing-Students-for-Transportation-Industry-Careers
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