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Trussardi (pronounced [trusˈsardi]) is an Italian fashion house based in Milan,[1] Italy, specializing in leather goods, ready-to-wear clothing, perfumes, and accessories.[2][3]

Key Information

Founded in 1911 as a leather glove manufacturer,[4] Trussardi expanded its product line in the 1970s under Nicola Trussardi, who succeeded his uncle. In the 1980s, the company introduced ready-to-wear clothing, perfumes, and jeans.[2][3] By the 1990s, Trussardi had become an international brand, with key markets in Italy and Japan.

Since 2024, Trussardi has operated as part of the Miroglio Group, a fashion and retail company founded in 1947.[5]

History

[edit]

Early days

[edit]

Trussardi was established in 1911 by Dante Trussardi as a leather glove maker, serving both the public and the Italian army during World War II. After Dante's death, his son Giordano took over.[6] In 1970, Nicola Trussardi succeeded his father following the accidental death of his brother Dante.[7][8] Nicola's wife, Marialuisa, became the creative director. During the 1970s, Trussardi diversified into other leather goods and apparel, adopting the Italian greyhound as its logo. Nicola took full control of the business after his father's death.[6]

Nicola Trussardi in 1982
An iconic model of Trussardi's leather gloves

Expansion

[edit]

The first perfume "Trussardi" launched in 1980, followed by "Trussardi Uomo" in 1983.[9] The women's ready-to-wear line debuted in 1983,[10] with men's ready-to-wear in 1984 and Trussardi Jeans founded in 1986.[11] The brand added sport and home lines and by 1985 operated 120 stores worldwide. It also created interior designs for private aircraft and helicopters.

Around this time,[vague] Trussardi entered the US market, with sections in department stores in addition to boutiques, and initial franchise locations in Beverly Hills, Atlanta, Miami, and San Francisco. The first Bloomingdales location opened in 1985,[12] with opera singer Luciano Pavarotti in attendance for the grand opening. In 1989, the company launched its first eyewear line. In 1993, the company opened a research and development center in Brindisi, which initially focused on raw material research, new fabrics, and changing packaging to be more environmentally friendly.[13][14] The three initial lines for the collection were Trussardi Sport, Jeans, and T-store, each produced by the company Sosab—owned by Nicola Trussardi and operating out of Modena, Italy. The T-Stores started in 1996 and sold the company's lifestyle line: jeans, sports lines, bicycles, tableware, and confections.[15] The first three stores opened in 1995 in Bangkok, Hong Kong, and Seoul. The company's first New York City store opened in 1996. That year, the turnover for the company, including licenses, was $530 million.[6][15] They also opened a new store in Milan within Nicola Trussardi's redeveloped Marino Alla Scala across from the La Scala opera hall.[16][17] By this time the company had seven fragrances, with about one third of fragrance sales being done in Europe and two-thirds abroad.[10]

In 1998, Trussardi launched a new eyewear line, with both prescription and sun glasses.[18] In 1992, Trussardi licensed its Trussardi Levriero and Trussardi Action lines to the Japanese company C. Itoh for about $1.4 billion over five years. At the time, Japan accounted for about 70% of the company's total exports out of Italy, and there were about 200 Trussardi Levriero stores in the country.[19] Following its partnership with C. Itoh, Nicola Trussardi founded Teijin Ltd, intending it to be Trussardi's long-term partner in the country. In 2003, Trussardi took on Mitsui as its partner in Japan, ending its relationship with Teijin.[20]

2000s and beyond

[edit]

After Nicola Trussardi's death in 1999, his son Francesco became chairman, while his daughter Beatrice took on a leadership role.[21] After her brother's death in 2003, Beatrice became president and CEO of the fashion house, staying president until Maria Luisa Trussardi took over the position.[22] In 2006, the brand hired Eric Wright, who had previously designed for Fendi, to be the house's head designer.[23] In the same year, Trussardi Alla Scala Restaurant was opened, becoming one of the three restaurants in Milan to have been awarded two Michelin stars,[24] which it held until 2015. In 2008, Trussardi launched the super high-end line of brand Trussardi dal 1911, designed by Milan Vukmirovic.[22] In 2011, Trussardi released the home décor collection MY Design, named for the initials of industrial designer Michael Young and inspired by Trussardi's designs of the 1980s and 1990s.[25][26]

In 2011, Umit Benan Sahin became the label's creative director, and in 2013, Sahin was replaced by Gaia Trussardi. Prior to becoming creative director for the mainline collections, Gaia had already served as the creative director for Tru Trussardi and Trussardi Jeans.[27] For the 40th anniversary of their logo, Yuko Shimizu produced an animated short film entitled "Sky Watcher".[28] In 2017, Trussardi launched its latest men's fragrance Riflesso. Said to have ambrosial wafts of woody and oriental notes.[29] In April 2018, Gaia Trussardi stepped down as creative director of the fashion house.[30]

In February 2019, the asset management company Quattro R acquired 60% of Trussardi.[31][32] A few months later, Maela Mandelli (former PVH director) was named CEO of the company.[33] Then in October 2020, Sebastian Suhl was named CEO of Trussardi.[34] In May 2021, Benjamin Huseby and Serhat Işık were named creative directors Trussardi.[35]

In 2023, the company underwent a crisis restructuring procedure at the Milan Court. The members of the Board of Directors, CEO Sebastian Suhl, and the two creatives Serhat Işık and Benjamin A. Huseby, resigned.[36]

In March 2024, Trussardi was acquired by the Miroglio Group and now operates as an independent brand under the leadership of CEO Alberto Racca.[5] The acquisition aims to fuse Trussardi's enduring elegance and versatility, attributes that have long defined the brand, with a modern customer-centric approach that embraces contemporary lifestyles and values.[37]

Collections, partnerships and licenses

[edit]

Collections

[edit]

Trussardi is the collection line of the fashion house, which designs clothing and accessories for both men and women.

Past collections

  • Tru Trussardi was the house's more casual collection, with its own stand alone stores.[38] Tru Trussardi releases clothing and accessories.[39][40] As part of the corporate restructuring carried out in 2016, the Tru Trussardi line was closed.[41]
  • Trussardi Jeans is the denim line for the fashion house, founded in 1986. The line produces casual wear for both men and women.[42][43]

Partnerships

[edit]

In 2011, to celebrate the maison's centenary, Trussardi collaborated with BMW Italia to launch a limited edition of the BMW 5 Series Gran Turismo. That same year, the brand also partnered with MOMODESIGN to produce a special leather helmet.[44]

During the 2013–2014 season, Trussardi began designing off-field uniforms for Juventus Football Club.[45]

In 2014, the brand and Samsung Electronics Italy joined forces for a limited edition of covers for the Galaxy Note 4 and Galaxy S5 smartphones, as well as the Galaxy Tab S 10.5 tablet.[46]

In 2015, Trussardi partnered with Coca-Cola to release its first limited-edition collection of bottles and cans in celebration of the brand's 100th anniversary.[47]

In 2016, the brand teamed up with Dynamiq Yachts to customize the interiors of the Dynamiq D4 Jetsetter model, through Trussardi Casa.[48]

In 2019, Trussardi and Fiat presented the Limited Edition "Panda Wears Trussardi," a co-branding project aimed at combining the urban-chic elegance of the fashion house with the functionality of the Italian car. The protagonist of the advertising campaign was the singer Ava Max, who wore iconic Trussardi pieces to shoot the music video for her single "Torn."[49]

Licenses

[edit]
Trussardi Orologi

In 1983, Trussardi Junior, the children's clothing line of the maison, was launched for the first time.[50] In 2009, Trussardi licensed the management of the brand, both in terms of production and distribution, to Idea and, since 2013, to the Italian company Pinco Pallino.[51] In 2016, the partnership with Brave Kid (of OTB group) began with the first autumn/winter 2017/18 collection.[52] Since 2020, the license for Trussardi Junior collections has been entrusted to Arav Fashion Group.[53]

In 2010, Trussardi entered into a licensing agreement with Charmant for the design, production, and distribution of the eyewear line, which transferred to De Rigo in 2015.[54] Since 2022, Trussardi continues to produce its own line of eyeglasses and sunglasses, together with GO Eyewear.[55]

The Trussardi Parfums line, admired worldwide for the iconicity of its fragrances, is currently developed by Angelini Beauty, the brand's licensee since 2012.[56]

In 2014, a partnership was signed with Morellato for the launch of the Swiss production line Trussardi Orologi,[57] and subsequently, in 2022, for Trussardi Jewels.

A collaboration with Manifattura di Valduggia S.p.A. began in 2014 for the creation of Trussardi Beachwear, Underwear, and Nightwear. In 2022, the license for the Beachwear line was entrusted to AREA B.

In 2014, a licensing agreement was signed with Club House_ Luxury Living Group, marking the birth of Trussardi Casa, on the occasion of the Milan International Furniture Fair.[58] In 2015, in collaboration with Zambaiti Parati SPA, the distribution of Trussardi Wall Decor products began. In 2023, Trussardi and Luxury Living Groups announced the new project Trussardi Residences, the result of a partnership with MIRA Developments, with the creation of the first fully furnished residential complex Trussardi Casa in Dubai.[59] Phase II was launched in 2025, featuring two residential towers and additional facilities.[60]

In 2016, Trussardi partnered with Lardini to launch Trussardi Elegance, a men's formalwear line, inaugurated in Milan with the Fall/Winter 2017–18 collection.[61]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Trussardi

View on Grokipedia
from Grokipedia
Trussardi is an Italian luxury fashion house founded in 1911 by Dante Trussardi in as an artisanal workshop specializing in high-quality gloves, which later expanded into a global brand encompassing clothing, accessories, fragrances, and home furnishings. Under the leadership of Dante's nephew, Nicola Trussardi, who assumed control in 1970, the company transformed from a glove manufacturer into a multifaceted luxury maison, introducing innovative goods like bags and belts while opening its first on Milan's Via Sant'Andrea in 1976. The brand's iconic greyhound logo, symbolizing speed, elegance, and Italian heritage, was unveiled in 1975, becoming a hallmark of its collections that blended craftsmanship with modern design. During the and , Trussardi pioneered experiential by hosting shows in landmark locations such as Milan's Piazza del Duomo, while diversifying into prêt-à-porter lines, a collection, and collaborations with brands like and Lancia; it also launched fragrances in 1983 and ventured into jewelry and eyewear. The Trussardi family maintained stewardship for generations, with expansions including the Trussardi Café at Milan's Piazza della Scala in 1997 and the Trussardi Casa home line, emphasizing sustainable Italian luxury. Facing financial challenges in recent years, Trussardi was acquired by the Italian textile and group Miroglio in 2024, allowing it to operate as an independent brand headquartered in while relaunching in the accessible luxury segment. In 2025, under Miroglio's ownership, Trussardi unveiled its fall collection designed by an internal team, focusing on inclusive, conscious designs that honor its century-old legacy of materiality, culture, and refined elegance.

History

Founding and early years (1911–1970)

Trussardi was founded in 1911 by Dante Trussardi in , , as a small artisanal workshop specializing in the production of high-quality gloves. The enterprise began as a guantaia, or glove-making laboratory, catering initially to local demand with a focus on craftsmanship that emphasized durability and elegance for both civilian and military clients, including supplies to the . Early production techniques centered on handcrafted methods using premium leathers sourced from regional tanneries in the area, where hides were selected for their suppleness and treated through traditional processes to ensure meticulous detailing and comfort. Gloves were assembled by skilled artisans employing precise stitching and shaping by hand, reflecting the workshop's commitment to technical mastery and fine materials that set Trussardi apart in the luxury accessories market. Over the subsequent decades, the business grew steadily under Dante's direction, maintaining a reputation for excellence in glove production while remaining rooted in Bergamo's artisanal traditions. Following Dante Trussardi's death, his son Giordano assumed leadership of the company, continuing the emphasis on leather glove manufacturing through the mid-20th century. Under Giordano's stewardship, the firm sustained its artisanal operations and began modest expansions into related leather products, such as small accessories, while initiating initial international exports in the 1960s to markets in Europe. This period also saw the establishment of a presence in Milan to facilitate distribution and connections with broader Italian fashion networks. In 1970, following the death of his father Giordano and the accidental passing of his brother Dante, Nicola Trussardi, Dante's grandson, took over the family business, marking the transition toward a more diversified portfolio of luxury items beyond gloves alone. Nicola's leadership introduced innovative tanning and finishing techniques for , laying the groundwork for the brand's evolution while preserving its heritage of quality craftsmanship.

Expansion under family leadership (1970s–1990s)

In 1970, Nicola Trussardi assumed leadership of the , succeeding his father and shifting the focus from artisanal glove-making to broader luxury production, marking the beginning of Trussardi's transformation into a modern fashion house. Under his direction, the company expanded its goods offerings in the to include high-quality bags, belts, scarves, and accessories, leveraging innovative tanning techniques to emphasize durability and elegance. This diversification built on the brand's heritage while introducing new product categories that appealed to a growing international clientele. The launch of collections in the late 1970s further solidified Trussardi's entry into apparel, with men's and women's lines featuring sophisticated leather-integrated designs presented as prêt-à-porter. In 1976, the opening of the first on Via Sant'Andrea in served as a for these innovations, attracting urban professionals and establishing a physical presence in Italy's fashion capital. Concurrently, the introduction of the logo in 1975—symbolizing agility, nobility, and unwavering quality—became a hallmark of the brand, appearing on products to signify artisanal excellence and Italian craftsmanship. By the 1980s, Trussardi accelerated global expansion, opening stores across and entering the U.S. market through sections and standalone boutiques, reaching approximately 120 locations worldwide by 1985. The brand debuted on runways during this decade, with the first women's show in 1983 at the historic Teatro alla Scala, followed by presentations in iconic venues like Piazza del and , which blended fashion with cultural spectacle to enhance prestige. Family involvement deepened under Nicola's guidance, with his wife, Maria Luisa, contributing to operations and his children— including Beatrice and —beginning to engage in the late as the next generation prepared for succession. The represented a peak of growth, driven by diversified lines and international licensing, culminating in annual revenues of around $500 million by 1995, with over half derived from exports. This era under family stewardship positioned Trussardi as a emblem, emphasizing timeless Italian luxury amid expanding global demand.

Challenges and restructuring (2000s–2023)

The tragic deaths of key family members marked a turning point for Trussardi in the early 2000s. Nicola Trussardi, who had transformed the family business into a global luxury brand, died in a car accident in 1999. His son Francesco, who succeeded him as chairman, also perished in a car crash in 2003 at age 29. Following these losses, Beatrice Trussardi, Nicola's daughter, assumed the roles of president and CEO in 2003, leading the company through a period of internal reorganization until 2014. Her sister Gaia joined as creative director in 2013, while brother Tomaso Trussardi entered the business in 2010 as head of industrial operations before becoming CEO in 2014, emphasizing family continuity amid external pressures. Financial difficulties intensified throughout the 2000s and , exacerbated by the global economic downturn of 2008–2009, which prompted brands like Trussardi to ramp up efforts to combat declining sales. accumulated steadily, reaching critical levels by the late 2010s, with the company selling a majority stake to investment firm QuattroR in 2019 to fund and stabilize operations. This included store closures, particularly in underperforming markets, as part of cost-cutting measures to refocus on profitability; by 2023, revenues had shrunk to approximately €80 million against €50 million in debt, leading to a creditor protection filing in . These challenges contrasted with the brand's 1990s expansion, forcing a pivot toward sustainable growth. To address accessibility and broaden appeal during these strains, Trussardi launched the Tru Trussardi in , offering more casual, affordable options targeted at younger consumers. However, as part of broader in 2016, the line was discontinued to streamline operations and concentrate resources on the core brand. Leadership responded with strategic appointments, such as Gaia Trussardi's creative directorship from 2013 to , which aimed to infuse fresh energy into collections while reinforcing heritage elements. Amid ongoing sales declines, the company shifted emphasis back to its foundational leather goods, leveraging artisanal expertise in products like bags and jackets to drive recovery and differentiate in a competitive luxury market. In a bid to modernize its visual identity, Trussardi refreshed its iconic greyhound logo in 2022, updating the emblem with bolder lines and contemporary spacing to signal renewal while honoring its legacy of dynamic elegance. This rebranding coincided with efforts under creative directors Benjamin Huseby and Serhat Işık, appointed in 2021, to reposition the house for future relevance, though financial headwinds persisted into 2023.

Acquisition and relaunch (2024–present)

In March 2024, group Miroglio completed its acquisition of Trussardi from the , rescuing the century-old brand amid prior financial challenges and enabling it to operate as an independent entity from its headquarters. The deal encompassed Trussardi's network of 15 stores in , its extensive historical archives, and active licenses for products like fragrances. Alberto Racca, who had served as CEO of Miroglio Group since 2019, was appointed CEO of Trussardi to lead its revitalization, with a strategic pivot toward "democratic luxury" that emphasizes accessible and evergreen essentials. This repositioning aims to blend Trussardi's heritage of elegance and versatility with Miroglio's manufacturing and distribution expertise, fostering growth in key international markets. On November 14, 2024, Trussardi unveiled its Fall 2025 collection—the brand's first under Miroglio ownership—designed by an internal team and drawing on archival motifs to highlight premium for men and women, including functional outerwear and versatile accessories. The lineup prioritizes timeless Italian craftsmanship, with pieces like tailored coats and bags evoking the brand's signature symbol and leatherworking roots. In April 2025, the Fall/Winter 2025-26 collection was presented at the showroom, marking the official relaunch in the democratic luxury segment. Trussardi plans to reopen flagship stores in starting in 2025, coinciding with the full-price collection launch, alongside broader global distribution expansion through Miroglio's established retail channels. In 2025, the brand expanded into the Indian market with a five-city rollout plan. This integration preserves Trussardi's while leveraging Miroglio's for sustainable growth and extensions.

Brand identity

Logo and signature symbols

The Trussardi logo, featuring a stylized , was introduced in under the leadership of Nicola Trussardi, marking a pivotal moment in the brand's evolution from glove manufacturing to a full luxury . This , designed to encapsulate the essence of Italian craftsmanship, draws on the greyhound's attributes of elegance, speed, and determination, symbolizing the brand's commitment to dynamic yet refined style. The choice reflects the precision and noble heritage inherent in Trussardi's artisanal roots, evoking a sense of graceful motion and enduring quality that aligns with the meticulous techniques of leatherwork. The logo serves as a hallmark of authenticity across Trussardi's offerings, prominently placed on buttons, tags, hardware, and other product details to signify genuine craftsmanship and . Its consistent application underscores the logo's role in reinforcing consumer trust in the item's origin and superior construction, a practice that has defined the 's visual identity for decades. In , Trussardi unveiled a redesigned version of the logo, transforming it into a more contemporary and minimalist circular form inspired by the ancient symbol of renewal, while preserving the core silhouette and heraldic essence. This update, introduced to signal a fresh chapter for the 111-year-old maison, maintains the emblem's agility and sophistication but adopts softer lines for broader modern appeal. Beyond the , Trussardi's signature symbols include elements tied to its glove-making origins, such as the glove, representing the brand's foundational expertise in craftsmanship. This symbol honors the technical mastery and tactile precision developed since , evoking the brand's heritage without overt narration.

Design philosophy and heritage

Trussardi's design philosophy embodies effortless elegance, seamlessly integrating functionality with luxury to capture the essence of 20th-century Italian . This approach prioritizes sober, authentic style that feels sophisticated yet accessible, evolving from the brand's roots in artisanal craftsmanship to a vision of progressive luxury defined by freedom, beauty, and kindness. At the core of this philosophy lies an emphasis on high-quality materials, particularly fine leather, which has been central since the brand's as a glove workshop. Designs draw from a tradition of meticulous detailing and material excellence, fostering understated sophistication that transcends trends in favor of enduring appeal. The heritage of Trussardi, founded in in by Dante Trussardi, profoundly influences its aesthetic principles, infusing collections with the region's legacy of precise leatherwork and cultural restraint. This Bergamo origin shaped an initial focus on glove precision, which gradually expanded into broader tailoring and accessories, maintaining a commitment to human-centered, essential design. In recent years, this evolution has manifested in mottos like "Gentle Society," introduced for the 2025 home extensions, which reinterprets the brand's values through harmony, authentic presence, and quiet beauty in living spaces.

Fashion lines and products

Mainline ready-to-wear and leather goods

Trussardi's mainline collections for men and women emphasize timeless Italian elegance, blending tailored silhouettes with contemporary functionality. The women's line features refined outerwear such as wool-blend coats and bombers, alongside crisp shirts and wide-leg often accented with trims for a subtle touch. Similarly, the men's offerings include structured herringbone coats, button-down shirts, and slim-fit incorporating details, designed for urban versatility and crafted from high-quality fabrics like and nappa . These pieces reflect the brand's heritage in craftsmanship, originating from its founding as a glove in , where technical mastery and premium materials set the foundation for apparel innovation. Central to Trussardi's identity are its iconic goods, particularly the artisanal gloves and designs that uphold traditional techniques. Leather gloves, a cornerstone since the brand's inception, are handcrafted from soft nappa using meticulous processes that ensure durability and fit, paying homage to the original workshop's emphasis on excellence in every stitch and seam. Complementing these are signature bags, such as the historic Bucket Bag introduced in the , and modern iterations like the Milano top-handle models, made from genuine with clean lines and functional hardware to balance practicality and sophistication. These items maintain artisanal methods, including hand-finishing and selective material sourcing, to preserve the brand's commitment to Italian luxury. Under the Miroglio Group's ownership since 2024, Trussardi's Fall/Winter 2025-26 collection marks a relaunch with archival-inspired pieces that reimagine heritage elements for contemporary wear. The lineup includes tailored safari jackets in , -accented tops and , and updated bomber styles for both men and women, alongside refreshed gloves and handbags drawing from the brand's glove-making roots and classic silhouettes. Positioned in the premium luxury segment, key items like jackets and coats typically range from €500 to €680, while handbags fall between €250 and €500, offering accessible entry points into the brand's refined aesthetic without compromising on quality.

Diffusion and sub-lines

Tru Trussardi was launched in 2005 as a offering urban , emphasizing practicality while maintaining the brand's signature Italian craftsmanship. The collection featured relaxed silhouettes in , knits, and everyday pieces, designed for versatile city lifestyles and blending accessibility with luxury elements like fine leathers and subtle detailing. Targeted at young professionals seeking effortless style, Tru Trussardi positioned itself as an entry point to the Trussardi aesthetic, with price points ranging from €200 to €800 for key items such as and knitwear. This line differentiated itself through looser fits and casual fabrics that echoed the mainline's quality without the formality, appealing to a demographic desiring affordable yet refined staples. Another notable sub-line, Trussardi Jeans, emerged in the 1980s as an influential casual extension focused on and sporty apparel, later extending to include separate fragrances for women (launched 2003) and men (launched 2004), helping broaden the brand's reach. It paved the way for subsequent diffusion efforts by introducing more democratic pricing and youthful energy to Trussardi's portfolio. In 2025, following the brand's acquisition and restructuring, Trussardi expanded its diffusion offerings with a relaunch into the "democratic luxury" segment, featuring over 700 items including casual , jackets, and knits priced between €140 and €500. This initiative targets contemporary buyers with functional, timeless designs—such as stone-washed and pieces—that prioritize comfort and versatility, signaling a renewed emphasis on accessible sub-lines while upholding heritage quality.

Accessories and lifestyle extensions

Trussardi's accessory ranges encompass a variety of luxury items, including handbags, wallets, and , often featuring the brand's iconic emblem as hardware for a signature touch of heritage elegance. Handbags, such as totes and shoulder bags crafted from premium and , emphasize durability and versatility, with models like the Gentle Society denim shopper incorporating embroidered motifs. Wallets and card holders, available in both men's and women's collections, utilize soft leathers for everyday functionality, while selections include , loafers, and heels in technical fabrics and uppers, blending contemporary comfort with Italian craftsmanship. Building on its heritage in leather goods, Trussardi integrates this expertise into complementary items like scarves, jewelry, and travel accessories, creating cohesive extensions of the brand's refined aesthetic. Scarves, primarily in and , offer subtle luxury for seasonal layering, while jewelry lines feature necklaces, bracelets, and earrings in metals with minimalist designs that echo the greyhound symbol. Travel items, such as messenger bags and backpacks for men, incorporate structured for practicality on the go, ensuring seamless transitions between professional and casual settings. In lifestyle extensions, Trussardi has ventured into home goods with the Trussardi Casa collection, launched in 2014 in partnership with Luxury Living Group, with ongoing collections including a 2025 lineup that introduces refined textiles, , and furniture pieces designed for harmonious living spaces. This collection highlights measured luxury through items like sofas, rugs, and lighting, prioritizing comfort and authenticity over ostentation. Recent designs across these accessories and extensions underscore the "Gentle Society" concept, a brand philosophy promoting balance, kindness, and cultural depth, with versatile pieces that adapt to modern, multifaceted lifestyles—such as modular travel bags or adaptable home furnishings that foster serene environments. This approach manifests in collections emphasizing lightness, quality materials, and timeless appeal, aligning with Trussardi's evolution toward inclusive, meaningful luxury.

Licensing and partnerships

Fragrance and beauty agreements

In 2010, Trussardi entered into a licensing agreement with for the development, production, and distribution of its fragrance lines. This partnership was expanded in 2022 to encompass all perfumes and cosmetics, granting exclusive rights to manage over 15 product lines, including opportunities for new fragrance creations and investments in production and advertising. Following ' sale of its beauty division in January 2025, the Trussardi license transferred to Give Back Beauty, which acquired AB Parfums (formerly ) to bolster its luxury fragrance portfolio. Trussardi's flagship fragrances include Trussardi Donna, launched in 1982 as a floral with top notes of , , bergamot, and ; heart notes of , tuberose, ylang-ylang, and ; and base notes of , , cedar, , , , and . Trussardi Uomo, introduced in 1983, is a woody aromatic scent featuring top notes of lavender, aldehydes, bergamot, , , , and ; middle notes of , carnation, vetiver, , cedar, , and ; and base notes of , oakmoss, , , , and tonka bean. The fragrance portfolio also includes the Trussardi Jeans sub-line, featuring separate versions for women and men. Trussardi Jeans for women, launched in 2003, is a floral fragrance with top notes of violet and water lily; middle notes of freesia, lily, and tuberose; and base notes of heliotrope, white musk, and liatris. Trussardi Jeans for men, launched in 2004, is a woody aquatic fragrance with top notes of black currant and fig leaf; middle notes of litchi, rosemary, and vetiver; and base notes of cedar and musk. The luxury Le Vie di Trussardi line, debuted in 2020, comprises scents inspired by Milan's streets and landmarks, with expansions in 2022 adding six new fragrances tailored for international markets; bottles feature opaque glass and gold-tone caps sculpted as Italian greyhounds. In 2025, under Give Back Beauty's stewardship, Trussardi emphasized in its fragrance offerings, such as recyclable FSC-certified paper boxes and eco-friendly materials; prior efforts include the 2024 launch of Trussardi Primo, which earned recognition for innovative men's packaging design. These efforts align with broader global distribution strategies, targeting expanded presence in , the , and through enhanced retail channels and seasonal advertising. The fragrance division significantly contributes to Trussardi's overall revenue by diversifying beyond fashion, with annual launches synchronized to the brand's fashion seasons to maintain market relevance and drive sales growth in key international territories.

Eyewear and junior collections licenses

In 2023, Trussardi entered into a multi-year international licensing agreement with GO Eyewear Group for the , production, and global distribution of its premium collections, encompassing optical frames and . The partnership debuted with the Autumn/Winter 2023 collection, featuring 36 optical models (19 for men and 17 for women) and 29 (17 for men and 12 for women), emphasizing elegant, wearable designs in materials like and metal. These collections integrate Trussardi's signature greyhound logo as subtle accents, such as dangling charms or embossed details on hinges, reinforcing the brand's heritage of refined Italian craftsmanship. The eyewear line has been showcased at major trade fairs like MIDO in , with initial availability starting September 2023, and is distributed through select optical retailers and platforms worldwide, targeting a premium market segment. For its junior collections, Trussardi signed a five-year worldwide licensing agreement with Brave Kid (a subsidiary of the ) in 2016 to handle the production and distribution of Trussardi Junior, focusing on children's and teens' apparel that blends luxury with playful sophistication. This agreement expanded the line's reach into kidswear markets, incorporating Trussardi's motif through embroidered logos and prints on items like sweaters, tracksuits, and outerwear to evoke the brand's symbolism in a youthful context. By 2020, the license transitioned to Fashion Group, which has managed the global relaunch and ongoing production of Trussardi Junior, emphasizing sustainable and contemporary designs for ages 0-16. Under , the collections are available via international e-commerce sites like and Yoox, as well as specialty kidswear retailers, with presentations at trade events to support worldwide distribution.

Other collaborations and retail partnerships

In 2024, Trussardi entered a significant retail partnership with the Miroglio Group following its acquisition by the and retail conglomerate, enabling expanded distribution through Miroglio's extensive network of outlets across and . This collaboration aims to reposition Trussardi in the "democratic luxury" segment, leveraging Miroglio's infrastructure to reach broader consumer bases while maintaining the brand's heritage of accessible elegance. Trussardi has pursued limited-edition projects to extend its offerings, notably unveiling the "Gentle Society" initiative during Milan Design Week in April 2025. This encompassed a new Trussardi Casa home collection, blending fashion-forward interiors with themes of comfort and , showcased through exclusive events that highlighted collaborations with designers reinterpreting the brand's iconic motif. The project emphasized a holistic "gentleness and " ethos, integrating , accessories, and home elements to foster . On the sustainability front, Trussardi forged a strategic alliance with Groupe GM in 2023 to develop an eco-friendly luxury amenity line for the hospitality sector. The collection features products made from recycled plastics, sugar cane-based materials, and minimal-packaging solutions like Ecofill pouches, aligning with Groupe GM's Care About Earth program to reduce environmental impact while preserving Italian craftsmanship. This partnership underscores Trussardi's commitment to responsible production in non-apparel extensions.

References

  1. https://trussardi.com/pages/heritage
  2. https://www.reuters.com/markets/deals/italys-miroglio-goes-upmarket-with-trussardi-acquisition-2024-03-12/
  3. https://www.encyclopedia.com/fashion/news-wires-white-papers-and-books/trussardi-spa
  4. https://luxurylivinggroup.com/pages/trussardi-casa-fashion-heritage
  5. https://fashionunited.com/news/business/italys-miroglio-group-acquires-trussardi/2024031358863
  6. https://wwd.com/fashion-news/designer-luxury/trussardi-unveils-first-collection-fall-2025-miroglio-ownership-1236722108/
  7. https://uk.fashionnetwork.com/news/Trussardi-relaunches-in-democratic-luxury-segment%2C1717309.html
  8. https://fashion.mam-e.it/trussardi/
  9. https://wwd.com/fashion-news/fashion-features/article-1079369/
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  11. https://www.latimes.com/archives/la-xpm-1999-apr-16-mn-28043-story.html
  12. https://www.fashionencyclopedia.com/To-Vi/Trussardi-Spa.html
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  17. https://www.ft.com/content/984510fa-2f70-11e9-ba00-0251022932c8
  18. https://www.reuters.com/business/retail-consumer/italys-trussardi-sought-creditor-protection-turnaround-drive-sources-2023-03-06/
  19. https://fashiongear.fibre2fashion.com/brand-story/trussardi/timeline.asp
  20. https://www.forbes.com/sites/declaneytan/2015/04/28/how-gaia-trussardi-is-planning-on-revamping-the-trussardi-brand/
  21. https://www.nssmag.com/en/fashion/32450/trussardi-crisi
  22. https://ww.fashionnetwork.com/news/Trussardi-refreshes-brand-image-and-logo%2C1376167.html
  23. https://wwd.com/fashion-news/designer-luxury/feature/trussardi-appoints-new-creative-directors-1234828486/
  24. https://wwd.com/business-news/mergers-acquisitions/mergers-acquisitions-activity-italy-gruppo-miroglio-buys-trussardi-1236260174/
  25. https://en.ilsole24ore.com/art/trussardi-ceo-racca-talks-about-relaunching-premium-luxury-beyond-fashion-AFQAZ35B
  26. https://ww.fashionnetwork.com/news/Trussardi-relaunches-in-democratic-luxury-segment%2C1717156.html
  27. https://www.luxurytribune.com/en/trussardi-acquired-by-italian-group-miroglio
  28. https://luxus-plus.com/en/the-new-trussardi-has-arrived/
  29. https://www.nssmag.com/en/fashion/39084/trussardi-is-coming-back-once-again
  30. https://www.dfupublications.com/index.php/news/retail/trussardi-s-five-city-plan-marks-ambitious-entry-into-the-indian-market
  31. https://wwd.com/fashion-news/designer-luxury/trussardi-ceo-sebastian-suhl-reveals-new-brand-identity-1235062240/
  32. https://trussardi.com/blogs/the-edit/legacy-in-motion
  33. https://1000logos.net/trussardi-logo/
  34. https://trussardi.com/pages/a-gentle-society
  35. https://trussardi.com/pages/trussardi-home
  36. https://trussardi.com/collections/women-clothing-jackets-and-blazers
  37. https://trussardi.com/collections/women-clothing-leather
  38. https://trussardi.com/collections/men-clothing-jackets
  39. https://trussardi.com/collections/men-clothing-leather
  40. https://trussardi.com/collections/men-accessories-gloves
  41. https://trussardi.com/pages/bags-new
  42. https://trussardi.com/collections/bags-women-handbags
  43. https://visionplusmag.com/uncategorized/region/global/trussardi-effortless-elegance/
  44. https://wwd.com/fashion-shows-reviews/fashion-designer/tru-trussardi/
  45. https://www.lyst.com/shop/tru-trussardi-clothing/
  46. https://ww.fashionnetwork.com/news/Trussardi-jeans-gets-a-rebirth%2C444852.html
  47. https://www.fragrantica.com/perfume/Trussardi/Trussardi-Jeans-2080.html
  48. https://www.fragrantica.com/perfume/Trussardi/Trussardi-Jeans-Men-2081.html
  49. https://aviator.shop/en/trussardi-samie-znamenitie-lineiki-kollekcii-brenda/
  50. https://trussardi.com/collections/women-accessories
  51. https://trussardi.com/collections/men-accessories
  52. https://trussardi.com/products/gentle-society-denim-shopper-bag-blue-z168e006030n034
  53. https://trussardi.com/collections/women-accessories-scarves-and-hats
  54. https://www.farfetch.com/shopping/women/trussardi/jewellery-1/items.aspx
  55. https://trussardi.com/collections/bags-men-travel-bags
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  64. https://www.fragrantica.com/perfume/Trussardi/Primo-96193.html
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  66. https://www.mido.com/en/wmido/first-licensing-agreement-for-go-eyewear-group-trussardi
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  72. https://www.farfetch.com/shopping/kids/trussardi-junior/items.aspx
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  77. https://www.groupegm.com/press_room/2023/10/12/groupe-gm-announces-collaboration-with-trussardi-for-a-sustainable-luxury-amenity-line/
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