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The Weather Company
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The Weather Company
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The Weather Company LLC is a weather forecasting and information technology company that owns and operates weather.com (the website for The Weather Channel), and Weather Underground. From 2016 to 2023, The Weather Company was a subsidiary of the Watson & Cloud Platform business unit of IBM.[2] In February 2024, Francisco Partners completed the acquisition of The Weather Company, which operates as a standalone company.[3]

Key Information

History and operations

[edit]

The Weather Company started as the Weather Channel in 1980, and launched two years later. In 2012, the company created a broader holding company and replaced the word "Channel" with "Company" to better reflect their growing lineup of digital products.[4]

The Weather Company was previously owned by a consortium made up of the Blackstone Group, Bain Capital, and NBCUniversal. That consortium sold the Weather Company's product and technology assets to IBM on January 29, 2016, but retained possession of The Weather Channel cable network until March 2018, when it was sold to Entertainment Studios.[2] As part of the 2016 spin-off, the consortium entered into a long-term licensing agreement with IBM for use of its weather data and "The Weather Channel" name and branding.[5][6][7] In August 2023, IBM agreed to sell The Weather Company to private equity firm Francisco Partners for an undisclosed sum.[8]

In February 2024, Francisco Partners completed the acquisition of The Weather Company, which operates as a standalone company.[3] The cost was disclosed as $1.1 billion, with $750 million in cash, $100 million deferred over seven years, and $250 million in contingent consideration.[9]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

The Weather Company

View on Grokipedia
from Grokipedia
The Weather Company is an American weather and company that operates as the world's leading provider of weather data, insights, and analytics, serving both consumers and enterprises across industries such as , media, , and . It delivers hyper-local forecasts through digital platforms, mobile apps, and APIs, leveraging advanced AI, proprietary technologies like the Global High-Resolution Atmospheric model, and human meteorological expertise to achieve unmatched accuracy—nearly four times more likely to be the most precise forecaster globally as of June 2025. Founded in 1982 as by Landmark Communications, the company pioneered 24-hour cable weather broadcasting and has since expanded into digital and enterprise solutions, influencing billions in economic decisions annually through weather-informed strategies. Over its history, The Weather Company underwent significant ownership changes that shaped its growth: acquired in 2008 by a consortium including Bain Capital, The Blackstone Group, and NBCUniversal for $3.5 billion, it was purchased by IBM in 2016 to integrate weather data with Watson AI for broader business applications. In August 2023, IBM announced the sale of its digital weather assets to Francisco Partners, a technology-focused private equity firm, with the transaction completing in February 2024 to form a standalone entity led initially by CEO Sheri Bachstein and, as of November 2024, by CEO Rohit Agarwal. Today, it powers consumer brands like The Weather Channel app and platforms (reaching over 330 million monthly users as of March 2025), weather.com, and Weather Underground, while offering enterprise tools such as Pilotbrief for aviation and weather APIs that support 25,000 daily flights and help mitigate risks from extreme weather events affecting millions globally each year. Key to its prominence are innovations like the first dial-up weather briefings in the 1990s and the launch of in 2019, which provides 15-minute interval forecasts up to 12 hours ahead at 3-kilometer resolution worldwide, enabling precise decision-making in an era of increasing volatility. The company's data influences sectors from retail (where weather affects about $1 trillion in global sales annually) to energy and transportation, underscoring weather's role in economic and societal resilience. With offices in , Andover, and beyond, The Weather Company continues to evolve, emphasizing AI integration and partnerships to address global challenges like displacement from , which impacts over 20 million people yearly.

History

Founding and early development

The Weather Channel was founded on July 18, 1980, in Atlanta, Georgia, by television meteorologist John Coleman, with initial funding and support from Communications, led by Sr.. The company was established to provide continuous weather information, pioneering the concept of a dedicated 24-hour network focused exclusively on weather programming, including forecasts, radar updates, and meteorological education. provided the primary backing, investing approximately $40 million to develop the infrastructure for nationwide distribution. The network officially launched its national cable service on May 2, 1982, becoming the first all-weather and marking a significant in broadcast media. Early programming emphasized national forecasts, but by the mid-1980s, it incorporated imagery for real-time tracking, enhancing visual appeal and accuracy. By the 1990s, the channel had integrated localized forecasts through segments like "," which provided city-specific predictions every ten minutes, reaching a broader audience with tailored content and solidifying its role as a staple. These developments contributed to steady growth, with the network available in over 70 million U.S. s by 1998. As usage surged, pivoted to digital platforms, launching weather.com in 1995 as one of the earliest weather-focused websites, offering interactive maps, alerts, and user-customized forecasts. This expansion continued into the early with the introduction of mobile applications, including the first downloadable weather app for mobile phones in , enabling on-the-go access to personalized weather data. By 2008, the cable network had grown to reach 95 million U.S. households, reflecting its widespread adoption and the increasing integration of weather information into daily life. On October 21, , the parent entity rebranded from Companies to The Weather Company, signaling a strategic shift toward a multifaceted emphasizing digital services, , and enterprise solutions beyond traditional broadcasting. This underscored the company's evolution from a cable innovator to a comprehensive provider, building on decades of foundational growth.

Ownership transitions and expansions

In 2008, Landmark Communications sold The Weather Channel properties to a consortium comprising NBCUniversal, Bain Capital, and The Blackstone Group for approximately $3.5 billion, marking a pivotal ownership shift that separated the company from its original parent entity. This deal, with exclusive negotiations announced on June 13, 2008, and the purchase agreement reached in early July 2008, closed by the end of the year, positioning the company under private equity and media ownership to drive further media and digital growth. On October 28, 2015, IBM announced its acquisition of The Weather Company's digital assets, including its B2B operations, mobile applications, cloud-based web properties such as weather.com and , and the WSI brand, for an undisclosed sum estimated at over $2 billion. The transaction closed on January 29, 2016, integrating these assets into 's Watson AI platform to leverage for enhanced weather analytics and IoT applications, while the entertainment assets, including the linear cable network, were retained by the previous owners and sold in March 2018 to Entertainment Studios for $300 million, operating under The Weather Group. Under IBM's ownership from 2016 to 2023, The Weather Company expanded strategically by launching enterprise-grade weather data APIs, such as the Daily Forecast , which provided businesses with real-time and historical weather insights integrated with services. These developments were complemented by global data partnerships, including collaborations for IoT-enabled weather data sharing across industries like and , enhancing the company's reach and technological capabilities. On August 22, 2023, announced the sale of The Weather Company assets to private equity firm , a deal completed in February 2024 for an estimated $1 billion, reestablishing the company as a standalone entity emphasizing technology, data services, and AI-driven forecasting.

Corporate Structure

Ownership and governance

The Weather Company has been fully owned by , a global private equity firm, since the completion of its acquisition from in February 2024. As a private equity-backed entity, it operates independently without any publicly traded shares, allowing for focused strategic investments in weather technology and data services. Governance is structured around a board that includes representatives from , such as Principal Nate Zupan, alongside industry experts to guide operations. This composition supports agile decision-making, enabling the company to respond swiftly to market demands in and analytics following its separation from . The board oversees key areas like innovation and expansion while maintaining the company's standalone status. Financially, the 2024 acquisition terms were not publicly disclosed, but the transaction positioned The Weather Company to leverage its core revenue streams, primarily from data licensing and enterprise solutions. These streams have sustained growth in a competitive intelligence market projected to expand significantly through 2030. In terms of , The Weather Company adheres to major data privacy regulations, including the General Data Protection Regulation (GDPR) and the (CCPA), as outlined in its privacy policies for handling user and weather-related data. Post-acquisition, the company has faced no major antitrust scrutiny, with the deal proceeding smoothly after standard regulatory approvals.

Leadership and headquarters

The Weather Company's is Rohit Agarwal, who assumed the role in November 2024 to guide the company's growth following its independence from . Sheri Bachstein, who served as CEO from 2021 to 2024, has an extensive background in media and technology, having begun her career in 1997 as a field producer and storm chaser for before joining The Weather Company in 2007. In her pivotal role during the post- era, Bachstein oversaw the 2024 acquisition by , enabling the company to operate as an independent entity focused on expanding weather intelligence solutions. She now serves as President, leading the global portfolio with an emphasis on enterprise acceleration. In March 2025, the company strengthened its executive team with key C-level appointments to bolster innovation and market expansion. Matthew Drooker was named , bringing expertise in technology leadership to advance AI-driven and data infrastructure. Brennan Gerster joined as and of Consumer, leveraging his experience in digital consumer platforms to drive growth in user engagement and subscription services. These additions align with the company's strategic priorities under ' ownership. The company's headquarters are situated at 1001 Summit Blvd NE in , a relocation completed in from central to the Perimeter Summit complex for expanded operational capacity. This state-of-the-art facility anchors the company's global presence, supporting more than 1,000 employees across various locations worldwide. Organizationally, The Weather Company is structured into distinct divisions handling consumer products, enterprise solutions, and , enabling specialized focus on digital apps, B2B services, and meteorological advancements. Post-2024, the company implemented a remote-hybrid work model, offering partial remote options and flexible time off to its workforce while maintaining collaboration across teams.

Products and Services

Consumer-facing offerings

The Weather Company's primary consumer-facing platforms include weather.com, launched in 1995 as one of the earliest dedicated weather websites, and the flagship mobile application available on and Android devices. Weather.com serves as a comprehensive online portal offering real-time forecasts, radar imagery, and localized weather information accessible across 178 countries. In 2025, these digital properties collectively reach more than 330 million people monthly, with weather.com alone attracting substantial traffic as a leading global weather resource. The mobile app, recognized as the world's most downloaded weather application, provides hyper-local forecasts down to the neighborhood level, incorporating features such as 15-minute precipitation predictions, UV index tracking, counts, and levels to help users plan daily activities. In 2012, The Weather Company acquired , a community-driven weather service, which was later integrated into its offerings following IBM's 2016 acquisition of The Weather Company's digital assets. leverages input from over 250,000 personal weather stations worldwide, allowing users to contribute and access hyper-local observations that supplement official forecasts. This acquisition expanded the company's offerings by incorporating crowdsourced data, enabling features like personalized station networks and historical weather trends for individual locations. However, direct CSV downloads or comma-delimited exports for such historical data have been discontinued since May 2019, particularly for personal weather stations. Key features across these platforms emphasize user engagement and safety, including interactive maps for tracking storms, push notifications for alerts, and on-demand video content explaining meteorological events. The services operate on an ad-supported model, with options for premium subscriptions to remove advertisements and unlock advanced tools like extended views; pricing includes $4.99 per month or $29.99 annually for ad-free access. The platforms have achieved significant adoption, with the surpassing 200 million global downloads by 2025. Additionally, integrations with smart devices, such as the dedicated Alexa skill, allow voice-activated queries for forecasts, temperature updates, and precipitation probabilities directly through devices.

Enterprise and B2B solutions

The Weather Company provides a suite of enterprise and B2B solutions designed to integrate high-resolution into business operations, enabling data-driven decision-making across various sectors. Key offerings include the Weather Data APIs, which deliver real-time conditions, historical observations, severe weather alerts, and forecasts powered by the Global High-Resolution Atmospheric Forecasting () model. These APIs include Current Conditions, Severe Weather, and Alerts APIs, which support predictive weather intelligence solutions to forecast and mitigate weather-related disruptions in supply chains and logistics. These capabilities enable flagging of impacted shipments, route optimization, and proactive rerouting, helping businesses reduce shipping delays by up to 35%, cut operating costs by 15-25%, and improve on-time performance through real-time alerts and predictive analytics. The Forecast API, for instance, offers up to 15-day daily and hourly predictions at 4 km resolution, supporting applications from short-term planning to long-range strategy. Additionally, enterprise platforms such as Maverick Dispatch provide dashboards for , incorporating AI-driven insights, real-time visualizations, and to mitigate weather-related disruptions. These solutions find critical applications in industries sensitive to weather variability. In aviation, The Weather Company delivers turbulence forecasts through tools like Total Turbulence Alerting, which fuse real-time detection with numerical modeling to enhance flight safety, optimize routes, and reduce delays—addressing the fact that 70% of air traffic disruptions stem from inclement weather. For the energy sector, APIs enable renewable optimization by providing granular data on and wind speeds, aiding in generation forecasting, grid stability, and distribution efficiency. In retail, weather intelligence supports by analyzing triggers like or to adjust inventory, promotions, and , as demonstrated in partnerships where custom modeling linked weather patterns to sales uplift. The company serves hundreds of enterprise clients, including major airlines such as Breeze Airways and Horizon Air, as well as broadcasters and media outlets that leverage its data for content and operations. In 2025, expansions focused on weather-targeted advertising, introducing AI-driven platforms like Weather Engine, which uses 40 years of historical data to predict consumer behavior and enable hyperlocal ad activations based on real-time forecasts. These initiatives build on established services for media and insurance sectors, where weather insights inform risk assessment and targeted campaigns. Revenue from these B2B solutions follows a subscription-based model, with tiered packages and customized to business scale and data needs, ranging from basic access to comprehensive enterprise integrations. Post-2024, growth has accelerated in media and through enhanced AI capabilities, contributing to broader adoption of weather intelligence for operational resilience.

Technology and Operations

Forecasting methodologies

The Weather Company employs hybrid forecasting methodologies that integrate (NWP) models with statistical post-processing techniques to generate reliable predictions. NWP forms the core, utilizing physics-based simulations to project atmospheric conditions from current observations, drawing on established global models such as the (GFS) and the European Centre for Medium-Range Weather Forecasts (ECMWF) model. Statistical post-processing refines these outputs by applying corrections based on historical performance, reducing biases and improving localized accuracy. Ensemble forecasting is a key component, involving multiple simulations with varied initial conditions and model parameters to capture and produce probabilistic outcomes rather than single deterministic forecasts. The company's WxMix , for instance, blends outputs from over 100 global and regional models into ensemble predictions, providing ranges of possible scenarios and associated probabilities for variables like and . This approach enhances by quantifying forecast reliability, particularly for high-impact . Data inputs are diverse and comprehensive, encompassing radiances, imagery, ground-based sensors, weather balloons (radiosondes), aircraft observations, and crowdsourced pressure data from smartphones. Global coverage is achieved through partnerships with organizations like the (NOAA) and ECMWF, ensuring assimilation of worldwide observations via advanced techniques such as the Joint Effort for Data assimilation Integration (), which was operationally implemented in March 2025. Forecasts are delivered at high resolution, with the Global High-Resolution Atmospheric Forecasting (GRAF) model providing updates every hour on an approximately 3 km grid for North America and Europe, extending to global scales. Specialized models address phenomena like hurricanes, incorporating ensemble perturbations for track and intensity uncertainty, and urban heat islands, using refined urban canopy parameterizations to account for city-specific effects on temperature and humidity. Following IBM's acquisition in 2016, The Weather Company evolved its methodologies toward greater emphasis on , integrating ensemble techniques with statistical calibration methods like and Bayesian model averaging to better represent uncertainty. This shift marked a transition from primarily deterministic outputs to comprehensive probability distributions, supported by expanded computational resources.

Data infrastructure and AI integration

The Weather Company's data infrastructure originated with a significant migration to in 2015, establishing a secure and scalable global architecture designed to handle high-velocity data ingestion and processing, particularly during peak demand from major weather events. This setup supported the company's early advancements in cloud-based weather services, enabling rapid delivery of forecasts to millions of users. Following the 2023 acquisition of its assets by , the infrastructure shifted toward greater reliance on (AWS), incorporating tools like Pipelines for workflows and achieving a 90% reduction in infrastructure time. This evolution to a hybrid model facilitates seamless integration of diverse data sources, with the company now processing vast amounts of weather data daily to generate billions of personalized forecasts. AI integration forms a core component of this infrastructure, building on legacy machine learning capabilities from IBM Watson to enable advanced pattern recognition in atmospheric data. These techniques process vast datasets to identify subtle trends, enhancing the accuracy of hyper-local predictions. More recently, the company has incorporated generative AI through AWS platforms like Amazon Bedrock, allowing for improved forecast comprehension and the simulation of complex weather scenarios, such as potential climate impacts on regional patterns. A key partnership with NVIDIA, expanded in 2024, advances this further by developing kilometer-scale AI-based numerical weather prediction models that leverage real-time data for high-fidelity simulations, supporting applications in variability analysis. This AI-driven approach not only accelerates processing but also integrates human meteorological expertise to refine outputs for practical decision-making. Security measures underpin the entire data pipeline, with APIs and feeds employing robust and protocols to ensure and by . The infrastructure's is engineered for global-scale operations, delivering high-speed access even under extreme loads from worldwide events. This capability was prominently demonstrated at CES 2025, where The Weather Company showcased AI-enhanced innovations in its dedicated Innovation Lounge, highlighting real-time processing for interactive exhibits.

Impact and Recognition

Accuracy benchmarks and awards

The Weather Company has consistently demonstrated superior forecast accuracy, as evidenced by the ForecastWatch Global and Regional Weather Forecast Accuracy Overview report covering 2021–2024 data, released on June 9, 2025. In this four-year study, which analyzed over 600 million forecasts across more than 2,100 locations worldwide and compared up to 25 providers using 84 metrics including temperature, precipitation, wind, and cloud cover, The Weather Company ranked #1 globally, capturing 46.61% of first-place points—6.57 times more than the second-place provider. This leadership extended to seven of eight regions, with particular strength in precipitation forecasts, where it earned the top spot globally and in areas like South America and Africa. A companion press release highlighted that the company is nearly four times more likely to provide the most accurate forecasts than competitors, underscoring a 20% relative improvement in key performance indicators over the study period. Key benchmarks include dominant performance in short-range forecasting, with first-place finishes in 40–72% of metrics for 1- to 14-day horizons, improving to 51.17% of points in alone. These results stem from rigorous evaluation of metrics like hit rate, false alarm rate, and equitable score for , where The Weather Company outperformed peers in 60 points globally for accuracy. Independent verifications bolster these claims through collaborations with academic institutions, such as the (UCAR) and (NCAR), which have validated and enhanced the company's Global High-Resolution Atmospheric Forecasting (GRAF) model via shared techniques and forecast comparisons. The company's technological excellence has earned notable awards, including a 2024 News & Documentary Emmy for immersive mixed-reality storytelling in weather visualization, recognizing its segment on tornado safety from the 45th Annual ceremony. At the 46th Annual ceremony in June 2025, it won for Outstanding Breaking News Coverage for its reporting on Hurricane Helene. It has received multiple Webby Awards for digital excellence, such as honors in 2017 for best use of video in social features and viral content on weather.com. Additionally, at CES 2025, The Weather Company showcased AI-driven weather tools in its Innovation Lounge, highlighting advancements in hyperlocal forecasting and earning industry acclaim for practical AI applications.

Societal and industry influence

The Weather Company's weather alerts and forecasting services play a critical role in public safety by providing timely notifications during severe events, such as hurricanes, enabling evacuations and preparations that have contributed to saving lives. For instance, through collaboration with the , the company disseminates severe weather warnings, including hurricane alerts, to millions via apps and broadcasts, helping authorities coordinate responses. Additionally, its integration with systems like the (WEA) framework, which partners with FEMA, ensures rapid dissemination of life-saving information during disasters. In the industry landscape, The Weather Company supports weather-sensitive sectors, including and transportation, by delivering that optimizes operations and mitigates risks in economies valued at trillions of dollars globally. Its "Weather Means Business" report highlights how volatile patterns affect business resilience, with 93% of executives reporting impacts on costs and exceeding 50% in the past year, while 80% of retail leaders see potential for annual growth through weather intelligence. In , the company's hyperlocal forecasts aid smallholder farmers in optimizing planting and harvesting, enhancing in vulnerable supply chains. For transportation, real-time insights reduce disruptions from storms, supporting efficient in a sector prone to weather-related delays. Looking to 2025, trends emphasize AI-driven tools, such as advanced modeling for forecasting, enabling sectors to build resilience against increasing extreme . The company's environmental contributions include providing open datasets that support research and policy-making. Through the Amazon Sustainability Data Initiative, The Weather Company has released the Reforecast dataset, comprising over 1,800 cases of high-resolution atmospheric forecasts spanning five years, freely available for analyzing patterns and environmental impacts. It also advocates for open weather data standards by donating historical and current observations to public-private initiatives, facilitating broader access for analysis and disaster preparedness. These efforts aid in producing reports for businesses and governments, promoting data-driven environmental strategies. With services reaching 2 billion people across 178 countries in 83 languages, The Weather Company exerts significant global influence, particularly in developing regions where its forecasts enhance resilience against climate vulnerabilities. In areas like and , data supports policy decisions for and , helping governments build adaptive . Collaborations, such as with the UNDP for climate awareness campaigns, amplify its role in informing international policies on weather-related risks.

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  84. https://www.undp.org/eurasia/press-releases/undp-disrupts-global-television-airwaves-shocking-weather-forecasts-future-mobilize-climate-action-today
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