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ASAP Ferg
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Key Information
Darold Durard Brown Ferguson Jr.[2] (born October 20, 1988), known professionally as FERG (previously A$AP Ferg (/ˈeɪsæp/ AY-sap)), is an American rapper from Harlem, New York City. He is a lead member of the hip hop collective ASAP Mob, from which he adopted his moniker and recording contract with Polo Grounds and RCA Records—the same labels that helped launch ASAP Worldwide—in January 2013. Two years prior, his group cohorts, ASAP Rocky and the late ASAP Yams, effectively negotiated their own contract with the label.
His 2013 commercial single, "Work (Remix)" (featuring ASAP Rocky, French Montana, Schoolboy Q, and Trinidad James)—a remix of his 2012 debut single—was released in May of that year; it marked his first entry on the Billboard Hot 100 and received triple platinum certification by the Recording Industry Association of America (RIAA). The song preceded his debut studio album Trap Lord (2013), which saw positive critical reception and peaked within the top ten of the Billboard 200 along with his second album, Always Strive and Prosper (2016). His 2017 single, "Plain Jane" (remixed featuring Nicki Minaj), became his first song to peak within the Billboard Hot 100's top 40, while his 2020 single, "Move Ya Hips" (featuring Nicki Minaj and MadeinTYO), peaked at number 19—becoming his highest-charting entry—while marking one of the largest downward movements in the chart's history the following week.[3] His third album, Darold (2024), failed to chart in any known territory.[4]
Outside of music, Ferguson founded the street fashion brand Traplord, namesake of his debut album, in 2012. In 2013, he was named "Rookie of the Year" at the BET Hip Hop Awards.[5]
Early life
[edit]Darold Durard Brown was born on October 20, 1988, in the Harlem neighborhood of New York City to Trinidadian parents.[6] Ferg was raised in Hamilton Heights.[7] His father, Darold Ferguson, owned a small Harlem boutique and printed shirts and created logos for record labels; including Bad Boy Records and Uptown Records and performers Teddy Riley, Heavy D and Bell Biv DeVoe. Before starting his music career, Ferg initially aspired to start his own clothing line.[7] Inspired by his father, who died of kidney failure, Ferg launched clothing and jewelry lines at a young age and attended art school.[8] In 2005, Ferg began launching the "Devoni Clothing", that he designed and distributed high-end belts, which have been worn by Chris Brown, Swizz Beatz and Diggy Simmons.[7]
Musical career
[edit]2009–2012: Career beginnings with A$AP Mob
[edit]By 2009, he started developing an aggressive, trap style of hip-hop. "Trapping means hustling," he explained. "I went from painting to making clothes to rapping. I always put myself into everything I do one hundred percent. It doesn't matter what I'm working on. I want to perfect everything I do. Success is the only option. They call me 'Trap Lord' because my hustle game is impeccable." Friends since high school, A$AP Rocky recognized that Ferg had an "impeccable hustle game" and pushed Ferg to continue rapping as much as possible. They later joined the hip hop collective A$AP Mob, from which they both adopted their respective monikers.[7] Since 2010, they collaborated on various songs such as "Get High," "Kissin' Pink" and "Ghetto Symphony", the latter being from Rocky's chart-topping major label debut, Long. Live. A$AP (2013).[9]
2012–2014: Trap Lord
[edit]
Ferg's debut single "Work", produced by Chinza and Fly, appeared on the A$AP Mob mixtape Lords Never Worry, released on August 28, 2012.[10] The song's music video quickly earned over 2 million online views and was dubbed one of the "50 Best Songs of 2012" by Complex Magazine.[11] On January 10, 2013, he announced Trap Lord would be the title of his debut album.[12] When speaking on his debut album Trap Lord, Ferg said: "I hope people take the good and the bad from what I've got to say, I've seen so much shit in my life. There were times I ducked bullets at a basketball game, and then I went to a fashion show. I've experienced depression. I've experienced triumph. I've experienced hate. I've experienced love. I learned how to be independent. I made it out of the hood, and now I want go to the top."[7]
On January 10, 2013, it was announced that he signed a record deal with RCA Records and Polo Grounds.[13] On May 14, 2013, the remix to "Work", featuring fellow American rappers A$AP Rocky, Schoolboy Q, French Montana and Trinidad James, was released to digital retailers.[14] On June 2, 2013, while revealing Trap Lord would feature guest appearances from hip hop groups Bone Thugs-n-Harmony and Onyx, Ferg announced that the album would be released on August 20, 2013.[15] The album debuted at number 9 on the Billboard 200 chart, with total album sales of 46,000 copies in the United States.[16] On October 15, he was named "Rookie of the Year" at the 2013 BET Hip Hop Awards.[17] However, he was not there to accept the award as he did not think he was going to win.[18] In 2014, Ferg appeared as a featured artist on the track "Hands on Me" by Ariana Grande, from her second album My Everything. The album was released on August 22, 2014.[19]
2015–present: Always Strive and Prosper, Floor Seats II, and Darold
[edit]
On February 25, 2015, Ferg released the video for the single "Dope Walk", a track from his Ferg Forever (2014) mixtape in which he coined a viral dance of the same name. Composed entirely of iPhone footage shot during New York Fashion Week, the video starred fashion model Cara Delevingne and featured cameos from a host of other celebrities, including Kris Jenner, Kanye West, Diddy, Alexander Wang, Russell Simmons, Justin Bieber, Beyoncé, Rihanna, A$AP Rocky, Jeremy Scott, Les Twins, and Haim. Ferg told Rolling Stone, "With 'Dope Walk' I wanted to bring back kids dancing and having fun again. That's how it used to be in Harlem. I remember everybody Harlem-shaking and 'Chicken Noodle Soup'-ing. Those were some of the most fun and memorable times in my life."[20][21]
In late 2015, Ferg directed the music video for rapper Future's "Thought It Was a Drought".[22] In an interview with The Source, Ferg stated that his "...new album is my best work yet. I put my all into it. I always tell people I really don't know what I'm going to do after this album, because I'm bearing so much truth with this album."[23] On April 22, 2016, Ferg released his second studio album, which is titled Always Strive And Prosper.[24][25] The album's first single, "New Level" featuring Future was certified gold by the RIAA on August 11, 2016. In 2016, he and Playboi Carti embarked on the "Turnt & Burnt" tour which had 23 stops.[26] On June 9, 2017, Lost Kings released "Look At Us Now" as a single featuring Ferg and singer Ally Brooke.[27][28]
Since 2015, Ferg is accompanied on tour by his DJ TJ Mizell,[29] who is the son of the legendary Jam Master Jay.[30]
In 2018, Ferg appeared in a video ad for Tiffany's with Elle Fanning remixing "Moon River"[31] and later that year, he also narrated the Adidas World Cup advert 'Creativity is the Answer'.[32]
In 2020, Ferg, along with musician Matt Sweeney, he appeared on the Run The Jewels track "A Few Words for the Firing Squad (Radiation)" on the latter's fourth studio album, RTJ4. He appeared at the end of "A Few Words..." on the hidden track, "Theme Song", providing his voice with the refrain "Yankee and the Brave".[33][34]
On September 1, 2020, it was alleged that Ferg was no longer in and affiliated with A$AP Mob by members of the group.[35] This was later redacted by A$AP Nast on Twitter, with his statements retweeted by the official A$AP Mob Twitter account.[36] On September 18, A$AP Ferg's official YouTube account was changed to only say FERG, implying that he has departed A$AP Mob, but this has been unconfirmed.[37]
Ferg released his fifth album, Floor Seats II, on September 25, 2020. It includes collaborations with Marilyn Manson, Dennis Rodman, and Mulatto, among others.[38]
In October 2021, FERG announced that he would be dropping the "A$AP" from his name and would henceforth be known simply as FERG for his solo career.[39] Roc Nation clarified, “Ferg is very much still part of the Mob, and is A$AP Ferg within A$AP Mob... Ferg as an individual artist and with his solo career is Ferg”.[40] His first single under the new moniker, "MDMX," was released in May 2024.[41]
Ferg released his sixth album Darold, on November 8, 2024. The album features artists such as Future, Denzel Curry, Mike Will Made It, and Mary J. Blige.
Discography
[edit]- Trap Lord (2013)
- Always Strive and Prosper (2016)
- Still Striving (2017)
- Floor Seats (2019)
- Floor Seats II (2020)
- Darold (2024)
Filmography
[edit]| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2016 | Animals | Bodega Cat 1 (voice) | Episode: "Flies" | |
| 2018 | Sugar | Himself | Episode: "A$AP Ferg drops in on a deserving NYC public school teacher." | |
| 2019 | Goldie | Tiny | ||
| 2020 | The Eric Andre Show | Himself | Episode: "The A$AP Ferg Show" | |
| 2021 | Nailed It! | Himself | Episode: "Can't Believe It's Cake!" | |
| 2021 | Godfather of Harlem | Reggie | Episode: Ten Harlem |
Awards and nominations
[edit]| Year | Awards | Nominated work | Award | Result |
|---|---|---|---|---|
| 2013[17] | BET Hip Hop Awards | — | Rookie of the Year | Won |
| Video Director of the Year | Nominated |
References
[edit]- ^ "happy birthday traplord". happy birthday traplord. Archived from the original on August 11, 2022. Retrieved May 23, 2014.
- ^ "Harlem Anthem". jaxsta.com. Archived from the original on June 22, 2022. Retrieved August 2, 2019.
- ^ "Hot 100: A$AP Ferg & Nicki Minaj's 'Move Ya Hips' Suffers 80-Spot Drop in Week 2 - That Grape Juice". Archived from the original on March 6, 2022. Retrieved March 6, 2022.
- ^ Asawd, Jem (October 21, 2021). "A$AP Ferg Signs With Roc Nation, Neptunes-Produced Single Due Next Week (EXCLUSIVE)". Variety.com. Archived from the original on October 21, 2021. Retrieved October 21, 2021.
- ^ "A$AP Ferg Details 'Floor Seats' EP, Plots Fall Tour". exclaim.ca. Archived from the original on July 22, 2020. Retrieved July 22, 2020.
- ^ "A$AP Ferg Talks Changing The World, Shabba Ranks And Why He Never Packs". Huffpost. June 20, 2014.
- ^ a b c d e "Interview: A$AP Ferg Talks About Doing Tricks On BMX Bikes & Being Called Gay". Complex. May 23, 2013. Archived from the original on June 8, 2013. Retrieved June 3, 2013.
- ^ "DJ Premier & A$AP Ferg's Conversation Shows Rap's Generations Have More In Common Than Not (Video)". Ambrosia For Heads. November 18, 2017. Archived from the original on September 9, 2018. Retrieved September 9, 2018.
- ^ "New Video: ASAP Ferg "Persian Wine"". MissInfo.tv. April 23, 2013. Archived from the original on May 29, 2013. Retrieved July 26, 2013.
- ^ "A$AP Mob – Lord$ Never Worry // Free Mixtape @". Datpiff.com. August 28, 2012. Archived from the original on June 24, 2013. Retrieved June 3, 2013.
- ^ "Watch ASAP Ferg's "Work" Remix video, featuring A$AP Rocky, ScHoolBoy Q, and more". Consequence of Sound. May 14, 2013. Archived from the original on June 8, 2013. Retrieved June 3, 2013.
- ^ "A$AP Ferg Announces "Trap Lord" Mixtape". Complex. January 28, 2013. Archived from the original on February 16, 2013. Retrieved June 3, 2013.
- ^ "A$AP Ferg Signs Solo Deal with Polo Grounds Music/RCA Records". Complex. January 10, 2013. Archived from the original on January 15, 2013. Retrieved June 3, 2013.
- ^ "iTunes – Music – Work (Remix) [feat. A$AP Rocky, French Montana, Trinidad James & Schoolboy Q] – Single by A$AP Ferg". iTunes. May 14, 2013. Archived from the original on August 5, 2013. Retrieved June 3, 2013.
- ^ "A$AP Ferg Reveals the Release Date for "Trap Lord"". Complex. Archived from the original on June 10, 2013. Retrieved June 3, 2013.
- ^ Tardio, Andres (September 11, 2013). "Hip Hop Album Sales: The Week Ending 9/8/2013". HipHopDX. Archived from the original on September 12, 2013. Retrieved September 11, 2013.
- ^ a b "2013 BET Hip Hop Awards: The Complete Winners List". MTV. Archived from the original on October 16, 2013. Retrieved May 23, 2014.
- ^ C. Vernon Coleman (October 26, 2013). "A$AP Ferg Explains Why He Skipped Out On BET Hip-Hop Awards – XXL". Xxlmag.com. Archived from the original on March 16, 2014. Retrieved May 23, 2014.
- ^ "Listen to Ariana Grande's Hands on Me ft. Ferg". asapferg.com. August 22, 2014. Archived from the original on October 5, 2014. Retrieved October 19, 2014.
- ^ "Watch A$AP Ferg Teach Haim, Cara Delevingne How to 'Dope Walk'". RollingStone.com. February 25, 2015. Archived from the original on February 27, 2015. Retrieved February 26, 2015.
- ^ Prescod, Danielle (February 25, 2015). "Cara Delevingne stars in A$AP Ferg's New Music Video". Elle.com. Archived from the original on February 27, 2015. Retrieved February 26, 2015.
- ^ "Future's Yams-Dedicated "Thought It Was a Drought" Video Is Directed By A$AP Ferg". HotNewHipHop. November 6, 2015. Archived from the original on November 7, 2015. Retrieved November 6, 2015.
- ^ "A$AP Ferg: "This Hip Hop Game Is Not Guaranteed; It's A Short Window"". The Source. January 27, 2016. Archived from the original on May 9, 2016. Retrieved July 22, 2016.
- ^ "FERG on Twitter: "Album coming out Jan " always strive and prosper"!!!"". Twitter.com. Archived from the original on March 5, 2016. Retrieved April 7, 2016.
- ^ "A$AP Ferg Reveals Missy Elliott, ScHoolboy Q, Rick Ross & More Will Be On "Always Strive & Prosper"". HotNewHipHop. December 21, 2015. Archived from the original on December 23, 2015. Retrieved December 24, 2015.
- ^ "A$AP Ferg & Playboi Carti Announce "Turnt & Burnt" Tour". HotNewHipHop. August 24, 2016. Archived from the original on December 25, 2019. Retrieved December 25, 2019.
- ^ Powell, Karlie (June 10, 2017). "Lost Kings Drop Infectious New Track With A$AP FERG You'll Be Singing For Days". Your EDM. Retrieved June 22, 2017.
- ^ "Ally Brooke Shines On Lost Kings' Fiery "Look At Us Now"". idolator. June 8, 2017. Archived from the original on May 16, 2023. Retrieved June 22, 2017.
- ^ "TJ Mizell on DJing for A$AP Ferg, Crazy Tour Stories (Video)". DJBooth. Archived from the original on October 26, 2018. Retrieved October 26, 2018.
- ^ "Jam Master Jay's Son TJ Mizell Talks 'Growing Up Hip Hop' Season 2 & Being A$AP Ferg's DJ". Billboard. Archived from the original on April 26, 2022. Retrieved October 26, 2018.
- ^ "A$AP Ferg & Elle Fanning Feature in New Tiffany & Co. Campaign". May 4, 2018.
- ^ Rollins, Khadrice. "Watch: New Adidas World Cup ad has all the 'creators'". Sports Illustrated. Archived from the original on July 5, 2018. Retrieved July 4, 2018.
- ^ Run The Jewels - Run The Jewels 4, 2022, archived from the original on August 15, 2023, retrieved August 15, 2023
- ^ "A$AP Ferg | Credits". AllMusic. Archived from the original on August 15, 2023. Retrieved August 15, 2023.
- ^ "ASAP Ferg Is No Longer Part of ASAP Mob, Says ASAP Illz". XXL. September 2, 2020. Archived from the original on September 3, 2020. Retrieved September 2, 2020.
- ^ A$AP Mob [@asvpnvst] (September 2, 2020). "THE trap lord was not and will not be kicked out of A$AP" (Tweet). Retrieved September 2, 2020 – via Twitter.
- ^ "Ferg - YouTube". www.youtube.com. Archived from the original on October 21, 2022. Retrieved July 1, 2021.
- ^ Heran, Mamo (September 17, 2020). "A$AP Ferg Sits Down With Dennis Rodman to Announce 'Floor Seats II' Album". Billboard. Archived from the original on September 19, 2020. Retrieved September 24, 2020.
- ^ Aswad, Jem (October 21, 2021). "A$AP Ferg Signs With Roc Nation, Neptunes-Produced Single Due Next Week (EXCLUSIVE)". Variety. Archived from the original on October 21, 2021. Retrieved May 13, 2024.
- ^ SoMajor, Kim (October 23, 2021). "A$AP Ferg Signs With Roc Nation and Announces His Name Will Be Just "Ferg" - The Source". Retrieved May 13, 2024.
- ^ SoMajor, Kim (October 23, 2021). "A$AP Ferg Signs With Roc Nation and Announces His Name Will Be Just "Ferg" - The Source". Retrieved May 13, 2024.
External links
[edit]ASAP Ferg
View on GrokipediaEarly life
Family and upbringing
Darold Durard Brown Ferguson Jr., known professionally as ASAP Ferg, was born on October 20, 1988, in Harlem, New York City.[9] Raised in the Hamilton Heights section of West Harlem, he grew up immersed in the neighborhood's vibrant cultural scene, which blended street life with artistic expression.[10] Ferg attended local Catholic schools during his early years and later the High School of Art and Design in Manhattan, where he majored in fashion and fine arts, gaining initial exposure to creative fields amid Harlem's rich hip-hop and artistic environment.[10][11] Ferg's parents were Trinidadian immigrants who had settled in the United States, with his father, Darold Ferguson Sr., playing a pivotal role in his early worldview.[12] Ferguson Sr. owned a boutique and screen-printing business in Harlem called Ferg Apparel, where he created custom T-shirts, logos, and accessories for prominent hip-hop figures, including designing the iconic Bad Boy Records logo for Sean "Diddy" Combs.[13] Through his father's connections and daily operations, Ferg was introduced to hip-hop culture from a young age, observing interactions with artists and absorbing the entrepreneurial spirit of the industry.[9] The family dynamics shifted dramatically when Ferguson Sr. died of kidney failure in 2005, shortly before Ferg's 17th birthday, leaving him to grow up in a single-parent household with his mother.[9][14] This loss profoundly influenced Ferg's resilience and drive, as he has credited his father's legacy of hard work and creativity with shaping his determination to pursue artistic endeavors like painting and fashion design.[15]Initial creative pursuits
During his time at the High School for Art and Design in Manhattan, where he majored in fashion design and fine arts, ASAP Ferg developed a strong interest in visual arts, including painting.[16] Influenced by his father, Darold Ferguson Sr., who ran Ferg Apparel—a Harlem-based business printing custom shirts and logos for artists like those from Bad Boy Records—Ferg began painting designs on T-shirts as early as junior high school.[17] He charged classmates $30 per custom piece, honing his skills in creating vibrant, character-driven artwork that reflected Harlem's street culture.[18] Ferg's entrepreneurial spirit, shaped by his father's boutique operations, led him to launch his first clothing line, Devoni, around 2006 while still in high school.[19] Inspired by Harlem streetwear and his family's legacy in apparel printing, Devoni specialized in handcrafted leather belts and shirts, blending luxury materials with urban aesthetics.[20] He produced custom pieces for celebrities, including belts for Swizz Beatz, Chris Brown, and Diggy Simmons, which helped establish his reputation in New York's fashion scene before his music career took off.[16] To support his creative endeavors, Ferg balanced fashion work with side hustles like his T-shirt painting business, which sometimes fetched up to $120 per design, while navigating the challenges of Harlem's economic landscape.[18] By 2009, as opportunities in fashion began to plateau despite early successes, Ferg pivoted toward music, viewing it as a natural extension of his artistic expression and entrepreneurial drive.[17]Musical career
2009–2012: Formation and early work with A$AP Mob
In 2009, Darold Ferguson Jr., known as AAP Rocky through mutual connections in New York's fashion scene, where Ferg had been designing belts and apparel for brands like Hood by Air.[21] Rocky, impressed by Ferg's creative energy and style, recruited him to join the A$AP Mob collective, a Harlem-based group founded in 2006 that blended music, fashion, and video production.[22] Ferg's addition strengthened the Mob's emphasis on visual aesthetics, as he contributed to early group photoshoots and styling while transitioning from fashion to rapping.[23] Ferg's role in AAP*, released on October 31, 2011, by A$AP Rocky. He featured on the track "Kissin' Pink," delivering a high-energy verse over production by AraabMuzik that showcased his aggressive flow and trap influences.[24] The mixtape, hosted by DJ Ill Will and DJ Drama, helped establish the group's sound and Ferg's presence within it, garnering underground acclaim for its blend of Southern trap beats and Harlem swagger.[25] By 2012, Ferg began building his solo buzz with the release of his debut single "Work," produced by Chinza and Fly, on August 20. The track's pounding 808s and chant-like hook went viral through a low-budget music video directed by Shomi Patwary, amassing millions of views on platforms like WorldStarHipHop and fueling hype for his upcoming project.[26] "Work" also appeared on the A$AP Mob's Lords Never Worry mixtape in early 2012, where Ferg's feature on group tracks like "Ghetto Symphony" alongside Gunplay further solidified his position in the collective.[27] Ferg joined AAP promotional run, performing at venues like the Bill Graham Civic Auditorium and building a live reputation for his energetic stage presence and crowd engagement.[28] These shows, often featuring the full Mob roster, amplified the group's cohesive aesthetic and helped Ferg develop his performance style amid rising demand. In late 2012, Ferg signed a solo deal with Polo Grounds Music and RCA Records, the same labels backing A$AP Worldwide, marking a pivotal step toward his individual career while remaining tied to the Mob.[29]2013–2016: Trap Lord and Always Strive and Prosper
In 2013, ASAP Ferg released his debut studio album, Trap Lord, on August 20 through ASAP Worldwide, Polo Grounds Music, and RCA Records.[30] The project debuted at number 9 on the Billboard 200 chart, selling 46,000 copies in its first week.[31][32] It featured singles such as "Work (Remix)" with AAP Rocky, certified 2× platinum by the RIAA in 2021.[33][34] Production on the album included contributions from Snugsworth and Marvel Alexander on "Shabba," alongside other collaborators emphasizing trap beats and high-energy flows.[35] Thematically, Trap Lord drew heavily from Ferg's Harlem roots, exploring street life, ambition, and the trap lifestyle through vivid, aggressive lyricism.[36] To promote the album, Ferg embarked on the "Turnt x Burnt" North American tour in late 2013, performing alongside members of the AAP Mob's collective underground buzz to establishing a distinct solo presence, building on the group's early mixtape foundation to secure his major label deal.[37] Ferg's sophomore studio album, Always Strive and Prosper, arrived on April 22, 2016, via the same labels, debuting at number 8 on the Billboard 200 with 22,000 equivalent album units in its opening week and reaching number 2 on the Top R&B/Hip-Hop Albums chart.[31][38] The album included notable features from Future on the lead single "New Level," which highlighted Ferg's evolving sound with trap-infused production, and Missy Elliott on "Strive," blending hip-hop with motivational themes.[39] Other singles like "Let It Bang" with Schoolboy Q further showcased collaborations that expanded Ferg's reach beyond the A$AP collective.[39] In support of the release, Ferg joined Tory Lanez for the co-headlining Level Up Tour across North America from May to June 2016, followed by a solo fall tour that fall, reinforcing his growing independence while maintaining ties to the A$AP Mob through shared aesthetics and occasional guest spots.[40][41]2017–2020: Still Striving and independent projects
In 2017, AAP Rocky on the track "Wrong."[42] The project highlighted Ferg's growing solo presence within the A$AP Mob collective, blending high-energy beats with introspective lyrics about perseverance and Harlem life. Building on the success of his previous releases like Trap Lord and Always Strive and Prosper, which established his commercial viability, Still Striving allowed Ferg to experiment with more personal narratives while maintaining his signature ad-libs and fashion-forward aesthetic.[43] The mixtape's lead single "Plain Jane," released earlier that year, gained significant traction, and its remix featuring Nicki Minaj, dropped on December 15, 2017, propelled it to a peak of number 26 on the Billboard Hot 100, becoming one of Ferg's highest-charting solo efforts at the time.[44] This period also saw Ferg expanding his collaborations beyond the Mob, including a feature on NAV and Metro Boomin's 2017 track "A$AP Ferg" alongside Lil Uzi Vert, which showcased his versatile flow over booming production.[45] Ferg maintained visibility through festival appearances, such as his performance at Rolling Loud Miami in 2018, where he energized crowds with hits from Still Striving.[46] By 2019, Ferg shifted further toward independent projects with the release of the EP Floor Seats on August 16, emphasizing self-produced vibes and features like Playboi Carti on "Wam," which captured the chaotic energy of trap subgenres.[47] This transitional phase coincided with growing tensions within A$AP Mob, leading Ferg to prioritize solo endeavors; in September 2020, rumors surfaced of his removal from the collective, prompting a clearer focus on individual artistry amid the group's internal conflicts.[48] The COVID-19 pandemic disrupted his 2020 touring plans, including the cancellation of Rolling Loud Miami, originally scheduled for May, forcing adaptations like virtual performances and delaying live momentum for Floor Seats II, released in September. Throughout 2017–2020, Ferg's work increasingly incorporated themes of social issues, reflecting his Harlem roots and broader commentary on systemic challenges, including police brutality, as seen in his public calls for reform during the 2020 Black Lives Matter protests.[49] While not always central to every track, this emphasis added depth to projects like Floor Seats, where introspective cuts addressed community struggles alongside celebratory anthems.[50]2021–present: Floor Seats series, Darold, and recent developments
In the years following the release of his mixtape Floor Seats II in 2020, AAP Mob obligations, allowing him to explore production styles ranging from trap-infused beats to more melodic flows. Ferg's output remained sporadic through 2022 and early 2023, with occasional features on tracks by emerging talents, signaling his emerging role in bridging generations within hip-hop. By 2024, he rebranded professionally as FERG and ramped up activity, dropping the single "MDMX" in May, a high-energy anthem produced by Mike Will Made It that sampled classic hip-hop elements to evoke Harlem's gritty energy. This was followed by "Thought I Was Dead" in October, a bold declaration of resilience amid industry doubts, and "Allure" featuring Future, which blended trap bravado with introspective bars on fame's pressures. These releases built anticipation for his long-awaited fourth studio album, Darold, named after his birth name Darold Ferguson Jr. and released on November 8, 2024, via RCA Records. The 15-track project featured collaborators including Future, Denzel Curry, Mary J. Blige, Coco Jones, and rising New York drill artist DD Osama, emphasizing Ferg's return to his Harlem roots through themes of legacy, family struggles, paternal influence, and community pride. Tracks like "Chosen" explore resilience and emotional vulnerability, while the album as a whole reflects on the toll of fame and the importance of growth, with Ferg stating it aims to show his community "it's okay to grow up."[51][52][53] The rollout for Darold included strategic visuals and interviews where Ferg discussed honoring his father's Harlem legacy as a designer and entrepreneur, positioning the album as a full-circle moment after years of independent projects. In 2025, Ferg has continued this momentum with new singles like "FERG STRONG," "P.O.L.O.," a nod to his fashion influences, and "WE ON GO II" alongside BIA, showcasing collaborations with up-and-coming artists to mentor the next wave of hip-hop talent. He announced a spring headlining tour, The Darold Tour, in February 2025, supported by acts N3WYRKLA and Hunter, with performances across North American venues that drew on Darold material alongside classics like "Plain Jane" and "New Level." Notable 2025 appearances included a set at Marist University's annual concert in April and festival slots at events such as Splash! Festival in July, where he performed tracks emphasizing post-pandemic industry shifts like the rise of streaming and mental health advocacy in rap.[54] Through these efforts, Ferg has evolved into a mentorship figure, signing a management deal with Roc Nation in 2021 to guide emerging artists while addressing hip-hop's adaptation to digital eras and cultural changes.[55][56][57]Artistry
Musical style and themes
ASAP Ferg's musical style is rooted in high-energy trap, characterized by heavy bass lines, prominent ad-libs, and chant-like hooks that evoke the gritty energy of Harlem street life. His early work establishes a raw, aggressive sound with booming 808s and fast-paced rhythms, as heard in tracks like "Work," where the production amplifies his commanding presence. Over time, this has evolved into a more melodic trap aesthetic, incorporating smoother synths and layered vocals while retaining the core intensity that defines his output, as seen in later projects like his 2024 album Darold.[58][59][5] Lyrically, Ferg explores themes of ambition, street survival, personal loss—including reflections on his father's legacy—and unwavering pride in his Harlem upbringing, often weaving in local slang and cultural nods to authenticate his narratives. Songs like "Rebirth" highlight his journey from local hustler to "Hood Pope," blending self-aware introspection with motivational drive, while spirituality emerges as a motif in his emphasis on perseverance amid adversity. These elements underscore a balance between bravado and vulnerability, distinguishing his storytelling from more formulaic trap fare, with Darold further emphasizing personal growth and introspection.[58][60][5] In production, Ferg favors collaborations with versatile beatmakers such as DJ Mustard, DJ Khalil, Skrillex, and Stargate, who infuse his tracks with high-gloss polish, occasional dancehall rhythms, and subtle rock-inflected edges to broaden the trap framework. His vocal delivery mixes ferocious, rapid-fire flows with melodic singing, creating a dynamic range that alternates between hype anthems and emotive confessions; this aggressive yet versatile approach has influenced subgenres like rage rap, where bombastic energy meets raw emotion.[58][61] Critics have lauded Ferg's infectious energy and sonic curation, rating albums like Always Strive and Prosper a solid 7.3 for its wise observations and innovative beats, though later projects sometimes face criticism for inconsistency in maintaining that initial spark amid experimental detours.[58][62]Influences and collaborations
ASAP Ferg's musical influences draw heavily from Harlem's hip-hop heritage and broader genre explorations, shaping his energetic delivery and thematic depth. Growing up in Harlem, he has cited local legends such as Cam'ron for their streetwise lyricism and flair, which inform his own vivid storytelling rooted in neighborhood life.[63] Broader inspirations include DMX, whose raw intensity and aggressive flow have profoundly impacted Ferg since his early career; he has noted that his debut album Trap Lord's cover art was directly inspired by DMX's aesthetic, and he sampled DMX's "Get at Me Dog" on the 2019 track "Pups" with A$AP Rocky.[64] Missy Elliott also stands out as a key influence, admired for her innovative production and bold persona, which Ferg has emulated in his genre-blending approach.[65] Ferg's affinity for global sounds, particularly dancehall, manifests through tributes to Jamaican artists like Shabba Ranks, whose rhythmic cadence and charismatic energy influenced the 2013 hit "Shabba" featuring A$AP Rocky, blending hip-hop with island-infused beats.[66] While direct nods to Vybz Kartel are less explicit, Ferg's incorporation of dancehall elements reflects the genre's broader sway on his trap-heavy sound, emphasizing infectious hooks and cultural fusion. These influences appear in his style through high-energy performances and eclectic sampling, allowing him to bridge gritty East Coast rap with international vibes. Central to Ferg's career are his synergies within the AAP Rocky and A$AP Twelvyy have been foundational, as seen in joint tracks like "Shabba" and Mob-wide projects such as Cozy Tapes Vol. 2: Too Cozy (2017).[67] Ferg has collaborated on solo features with established artists like Nicki Minaj, including the remix of "Plain Jane" (2017) and "Move Ya Hips" (2020) with MadeinTYO, which amplified his reach through playful, club-ready chemistry.[44][68] Notable production partnerships include repeated work with Mike Will Made-It, such as the trap-infused "Allure" featuring Future (2024) and co-production on "Thought I Was Dead" from his 2024 album Darold.[69] Ferg's genre fusions highlight his versatility, often merging trap's booming basslines with R&B's melodic sensibilities, as evident in "Strive" (2016) with Missy Elliott, a motivational anthem co-produced by DJ Mustard that layers empowering lyrics over smooth, dance-oriented production.[70] He has pursued pop crossovers through high-profile features that introduce trap elements to mainstream audiences, such as his verse on Rocky's Testing era tracks and Mob-affiliated releases. In the 2020s, Ferg has taken on a mentorship role within the SoundCloud rap wave, guiding emerging artists through A$AP Mob's network and his own label affiliations, influencing a generation with his blend of Harlem authenticity and experimental edge.[71]Business and other ventures
Fashion and apparel lines
ASAP Ferg, born Darold Ferguson Jr., entered the fashion world as a teenager, launching his first brand, Devoni, in 2005, which specialized in high-end painted leather belts that gained traction among celebrities like Chris Brown and Swizz Beatz.[20] Influenced by his father's Harlem-based apparel business, Ferg's early designs emphasized custom, artisanal craftsmanship, blending street culture with luxury elements.[72] By 2012, following his rise in music with A$AP Mob, Ferg revived and expanded his fashion pursuits with Trap Lord, a streetwear label rooted in New York grit, featuring bold graphics, tracksuits, and apparel inspired by Harlem's vibrant aesthetics.[73] Trap Lord's evolution in the 2010s marked Ferg's shift toward broader collaborations, starting with adidas Skateboarding in 2015 for the Trap Lord x adi-Ease sneaker and apparel capsule, which paid homage to his late mentor A$AP Yams through mismatched, inner-city youth-inspired pieces.[74] This partnership continued in 2017 with the Trap Lord x adidas Matchcourt collection, incorporating vintage tracksuits and white sneakers that fused sportswear with hip-hop edge.[75] Other notable lines included the 2017 unisex Trap Lord x Uniform capsule, a socially conscious streetwear drop using sustainable fabrics to support school uniforms for children in Liberia, where Ferg traveled to promote the initiative.[76] That same year, he partnered with AGOLDE on a denim collection evoking '90s Harlem nostalgia, featuring distressed jeans and jackets priced accessibly under $200.[77] Ferg's business milestones highlight his entrepreneurial growth, including multiple pop-up shops in New York City to showcase Trap Lord's expansion beyond apparel. In 2017, he opened a Harlem pop-up for his Trap Lord home goods line, featuring silk sheets, robes, and pillows designed as luxurious "trap disciple" essentials, drawing from childhood memories of his family's boutique.[78] Another 2017 pop-up with Uniform in NYC emphasized ethical production, retailing cozy basics while raising awareness for global education.[79] In July 2024, Ferg relaunched Ferg Apparel, reviving his father's original Harlem store brand with a focus on uptown-inspired gear, including tees, hoodies, and collaborations such as with Vanson Leathers on jackets. As of 2025, the line features drops like the FERG STRONG collection and Japan colorway tees.[80] Ferg's influence on hip-hop fashion stems from his seamless integration of Harlem's bold, unapologetic aesthetics—think graffiti motifs and layered luxury—with high-end collaborations, inspiring custom tour pieces like monogrammed jackets for A$AP Mob performances.[21] Mentored by Dapper Dan, he has championed blending streetwear with designer labels, as seen in his 2024 Awake NY capsule for the 4th of July, featuring Americana tees and bandanas that celebrated East Coast heritage.[81] Recent developments include 2024-2025 collections linked to his album Darold, such as the October 2025 UGG Feel House pop-up in NYC, where Ferg curated immersive installations with exclusive apparel drops emphasizing cozy, sustainable street style.[82]Acting and media appearances
AAP Rocky voiced rapping bodega cats in a comedic episode set in New York City.[83] In television, Ferg guest-starred as Reggie, a street associate, in the eighth episode of season two of Epix's Godfather of Harlem in 2021.[84] He has also appeared on MTV's improv comedy series Wild 'N Out multiple times, including as a musical guest and squad captain in a 2015 episode featuring games like Talking Spit and Wildstyle, and again in 2019 for similar comedic challenges.[85] Beyond scripted roles, Ferg has featured in high-profile media events, performing "New Level" at Rihanna's Savage X Fenty Show Vol. 1, a 2019 fashion presentation streamed on Amazon Prime that blended lingerie runway displays with live music.[86] His fashion background has informed guest spots on podcasts, such as the 2017 Rap Radar episode where he discussed A$AP Mob's creative process and the overlap between hip-hop and apparel design.[87]Discography
Studio albums
ASAP Ferg's studio discography consists of five albums released between 2013 and 2024, marking his evolution from raw trap anthems rooted in Harlem street life to more introspective and experimental explorations of personal growth, fame, and nostalgia. His debut emphasized aggressive energy and collective ties to the A$AP Mob, while subsequent works incorporated broader production influences and collaborations, reflecting a progression toward maturity amid commercial pressures. As of 2024, his albums have collectively sold over 1.04 million units worldwide, with Trap Lord leading as the highest seller at more than 540,000 copies.[88] Trap Lord (2013)Ferg's debut studio album, Trap Lord, was released on August 20, 2013, through AAP Rocky, Bone Thugs-n-Harmony, French Montana, Trinidad James, Schoolboy Q, Waka Flocka Flame, and Onyx, highlighting tracks like "Shabba," "Work (Remix)," and "Hood Pope." The album debuted at number 8 on the Billboard 200, selling 31,830 copies in its first week, and was later certified gold by the RIAA on November 8, 2019, for 500,000 equivalent units. Critics praised its high-energy trap sound and Ferg's charismatic delivery but noted occasional formulaic elements, with Pitchfork awarding it 6.8 out of 10 for blending gothic influences with club-ready bangers.[36][89] Always Strive and Prosper (2016)
Released on April 22, 2016, via the same labels, Ferg's sophomore effort Always Strive and Prosper features 13 tracks (18 on the deluxe edition) clocking in at approximately 46 minutes. Standout singles include "New Level" (featuring Future, certified platinum by the RIAA), "Let It Bang," and "Hungry Ham," with additional guests like Rick Ross, Big Sean, Chris Brown, Missy Elliott, Schoolboy Q, and Lil Uzi Vert. It debuted at number 8 on the Billboard 200 with 35,483 album-equivalent units, including over 14 million streams in its first week. Reviews were mixed, commending its eclectic production and motivational themes but critiquing inconsistencies in flow and commercial leanings; Pitchfork gave it 5.8 out of 10, highlighting tracks like "Strive" for their house-infused innovation.[90][91][58] Still Striving (2017)
Ferg's third studio album, Still Striving, was released on August 18, 2017, through AAP Rocky, Dave East, and French Montana. Key singles include "Plain Jane" (featuring Nicki Minaj, certified multi-platinum) and "East Coast" (remix with A$AP Rocky, Remy Ma, Floyd Mayweather, DJ Khaled, and Lil Uzi Vert). The album debuted at number 12 on the Billboard 200, selling approximately 25,000 album-equivalent units in its first week. It was certified gold by the RIAA for 500,000 units. Critics gave mixed reviews, praising hit singles but noting uneven execution; Pitchfork scored it 6.4 out of 10 for its commercial trap sound and energetic features.[92][93][94] Floor Seats II (2020)
Ferg's fourth studio album, Floor Seats II, arrived on September 25, 2020, under RCA Records, comprising 11 tracks over 31 minutes. It builds on the EP Floor Seats (2019), with features from Denzel Curry, Diddy, 6ix9ine, Nav, and Fivio Foreign on cuts like "No Ceilings," "Dennis Rodman," and "Wam." The project debuted with approximately 7,500 album-equivalent units, reflecting a shift to streaming-focused release amid the pandemic, and emphasizes concise trap bangers with sports and luxury motifs. Reception was generally positive for its replay value and energy but faulted its brevity and lack of depth, earning a 6.5 out of 10 from Pitchfork for feeling like a "fun but familiar distraction."[95][96][97] DAROLD (2024)
On November 8, 2024, Ferg independently released DAROLD—named after his birth name—his first full-length in four years and fifth overall studio album, featuring 12 tracks around 40 minutes. Guests include Future, Denzel Curry, GloRilla, J.I.D, Sheff G, and Rob49, with highlights like "Demons," "P.O.L.O.," and the title track evoking early-2010s trap nostalgia through icy synths and aggressive flows. Early sales data as of early 2025 show modest streaming uptake, aligning with Ferg's pivot to independent ventures. Critics lauded its return to roots and vulnerability on themes of loss and resilience, with Rolling Stone scoring it 3.5 out of 5 for blending seasoned aggression with fresh collaborations, though some noted uneven pacing.[53][98]
Mixtapes and EPs
ASAP Ferg's mixtapes and EPs have served as key platforms for rapid creative output and fan engagement, often released as surprise drops or free downloads to experiment with raw, unpolished sounds distinct from his more structured studio albums. These projects allowed him to test new production styles, collaborate with emerging artists, and build a dedicated following through platforms like DatPiff and SoundCloud, where accessibility drove viral streaming and shares. Unlike his albums, which prioritize commercial polish, these releases emphasize freestyle energy and thematic exploration of Harlem street life, luxury, and personal hustle, contributing to his evolution within the A$AP Mob collective.[99] In 2014, Ferg dropped the 19-track mixtape Ferg Forever, hosted by DJ Drama as part of the Gangsta Grillz series, which further solidified his fanbase through free DatPiff downloads and collaborations with producers like Clams Casino and Mike Will Made It. Featuring appearances from A$AP Rocky, Nicki Minaj, and Zaytoven, the project experimented with eclectic trap and dancehall influences, peaking at No. 32 on the Billboard Top R&B/Hip-Hop Albums chart and accumulating tens of millions of streams via its less commercial, rapid-release approach. Tracks like "Doe Active" highlighted Ferg's playful lyricism and visual flair, fostering underground buzz and paving the way for his mainstream hits.[99] Furious Ferg (2017), a 4-track EP released via SoundCloud as part of his "Trap Lord Tuesdays" series, represented a concise burst of experimentation amid album preparations, with raw production underscoring themes of ambition and resilience. Including early versions of "Plain Jane" and features like Lil Yachty on "Aw Yea," it garnered quick streaming traction—over 50 million plays across platforms—by offering unfiltered glimpses into Ferg's creative process, contrasting the polished sound of contemporaries and building anticipation through direct fan access.[100][101] The 2019 EP Floor Seats, a surprise 9-track drop, showcased Ferg's collaborative spirit with guests like MadeinTYO on "WAM," Asian Doll and Antha Pantha on "Wigs," and Rico Nasty on "Butt Naked," blending trap with playful, high-energy vibes over 28 minutes. Released independently via RCA, it achieved 76 million Spotify streams by prioritizing streaming-friendly shorts and viral potential, allowing Ferg to experiment with lighter, party-oriented themes while maintaining his signature intensity, distinct from album constraints.[102][103][104] Hella Bandz (2020), a collaborative 7-track mixtape with Rowdy Rebel, was released on May 1, 2020, via RCA Records. It features trap-focused tracks emphasizing street life and energy, with standout cuts like "Mode" and "Moochie," accumulating over 20 million combined streams as of 2025 through viral sharing on platforms like YouTube and Spotify. The project highlighted Ferg's chemistry with Brooklyn rapper Rowdy Rebel, serving as a high-energy interlude during the pandemic.[105]| Project | Year | Tracks | Key Collaborations | Streaming Impact |
|---|---|---|---|---|
| Ferg Forever | 2014 | 19 | Nicki Minaj, Zaytoven | No. 32 Billboard R&B/Hip-Hop; tens of millions streams |
| Furious Ferg | 2017 | 4 | Lil Yachty | 50M+ plays |
| Floor Seats | 2019 | 9 | MadeinTYO, Rico Nasty | 76M Spotify streams |
| Hella Bandz | 2020 | 7 | Rowdy Rebel | 20M+ combined streams |