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Elbert Hubbard
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Elbert Hubbard
Elbert Green Hubbard (June 19, 1856 – May 7, 1915) was an American writer, publisher, artist, and philosopher. Raised in Hudson, Illinois, he had early success as a traveling salesman for the Larkin Soap Company. Hubbard is known best as the founder of the Roycroft artisan community in East Aurora, New York, an influential exponent of the Arts and Crafts movement.
Among Hubbard's many publications were the fourteen-volume work Little Journeys to the Homes of the Great and the short publication A Message to Garcia. He and his second wife, Alice Moore Hubbard, died aboard the RMS Lusitania when it was torpedoed and sunk by German submarine SM U-20 off the coast of Ireland on May 7, 1915.
Hubbard was born in Bloomington, Illinois, to Silas Hubbard and Juliana Frances Read on June 19, 1856. In the autumn of 1855, his parents had relocated to Bloomington from Buffalo, New York, where his father had a medical practice. Finding it difficult to settle in Bloomington—mainly due to the presence of several already established doctors—Silas moved his family to Hudson, Illinois, the next year. Nicknamed "Bertie" by his family, Elbert had two older siblings: Charlie, who was largely bed-ridden after a fall when he was young, and Hannah Frances, nicknamed "Frank" like her mother. Charlie died at the age of nine, when Elbert was three-and-a-half years old. Elbert also had three younger sisters who were named Mary, Anna Miranda, and Honor.
The Hubbard children attended the local public school, a small building with two rooms that overlooked a graveyard. Thirty years later, Elbert described his schooling days as "splendid" and "tinged with no trace of blue.... I had no ambitions then—I was sure that some day I could spell down the school, propound a problem in fractions that would puzzle the teacher, and play checkers in a way that would cause my name to be known throughout the entire township." Mary would remember her older brother's role as a school troublemaker, noting that he "annoyed his teachers... occasionally by roaring inappropriately when his too-responsive sense of humor was tickled."
Elbert's first business venture was selling Larkin soap products, a career which eventually brought him to Buffalo, New York. His innovations for Larkin included premiums and "leave on trial".
Hubbard ... was reborn, in middle age, as Fra Elbertus, the owner, leader, prophet, and boss of Roycroft, a quasi-communal, neomedievalist (after William Morris), semiutopian community of residences and shops that specialized in the printing of handsome leather-bound, hand-illumined books, and in the manufacture of furniture, pottery, leather goods, rugs, baskets, stained-glass lamps and windows, candy, painting, music, all of which bore the Roycroft name.
His best-known work came after he founded Roycroft, an Arts and Crafts community in East Aurora, New York, in 1895. This grew from his private press which he had initiated in collaboration with his first wife Bertha Crawford Hubbard, the Roycroft Press, inspired by William Morris' Kelmscott Press. Although called the "Roycroft Press" by latter-day collectors and print historians, the organization called itself "The Roycrofters" and "The Roycroft Shops".
Hubbard edited and published two magazines, The Philistine—A Periodical of Protest and The FRA--A Journal of Affirmation. The Philistine was bound in brown butcher paper and featuring largely satire and whimsy. (Hubbard himself quipped that the cover was butcher paper because: "There is meat inside.") The Roycrofters produced handsome, if sometimes eccentric, books printed on handmade paper, and operated a fine bindery, a furniture shop, and shops producing modeled leather and hammered copper goods. They were a leading producer of Mission style products.
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Elbert Hubbard
Elbert Green Hubbard (June 19, 1856 – May 7, 1915) was an American writer, publisher, artist, and philosopher. Raised in Hudson, Illinois, he had early success as a traveling salesman for the Larkin Soap Company. Hubbard is known best as the founder of the Roycroft artisan community in East Aurora, New York, an influential exponent of the Arts and Crafts movement.
Among Hubbard's many publications were the fourteen-volume work Little Journeys to the Homes of the Great and the short publication A Message to Garcia. He and his second wife, Alice Moore Hubbard, died aboard the RMS Lusitania when it was torpedoed and sunk by German submarine SM U-20 off the coast of Ireland on May 7, 1915.
Hubbard was born in Bloomington, Illinois, to Silas Hubbard and Juliana Frances Read on June 19, 1856. In the autumn of 1855, his parents had relocated to Bloomington from Buffalo, New York, where his father had a medical practice. Finding it difficult to settle in Bloomington—mainly due to the presence of several already established doctors—Silas moved his family to Hudson, Illinois, the next year. Nicknamed "Bertie" by his family, Elbert had two older siblings: Charlie, who was largely bed-ridden after a fall when he was young, and Hannah Frances, nicknamed "Frank" like her mother. Charlie died at the age of nine, when Elbert was three-and-a-half years old. Elbert also had three younger sisters who were named Mary, Anna Miranda, and Honor.
The Hubbard children attended the local public school, a small building with two rooms that overlooked a graveyard. Thirty years later, Elbert described his schooling days as "splendid" and "tinged with no trace of blue.... I had no ambitions then—I was sure that some day I could spell down the school, propound a problem in fractions that would puzzle the teacher, and play checkers in a way that would cause my name to be known throughout the entire township." Mary would remember her older brother's role as a school troublemaker, noting that he "annoyed his teachers... occasionally by roaring inappropriately when his too-responsive sense of humor was tickled."
Elbert's first business venture was selling Larkin soap products, a career which eventually brought him to Buffalo, New York. His innovations for Larkin included premiums and "leave on trial".
Hubbard ... was reborn, in middle age, as Fra Elbertus, the owner, leader, prophet, and boss of Roycroft, a quasi-communal, neomedievalist (after William Morris), semiutopian community of residences and shops that specialized in the printing of handsome leather-bound, hand-illumined books, and in the manufacture of furniture, pottery, leather goods, rugs, baskets, stained-glass lamps and windows, candy, painting, music, all of which bore the Roycroft name.
His best-known work came after he founded Roycroft, an Arts and Crafts community in East Aurora, New York, in 1895. This grew from his private press which he had initiated in collaboration with his first wife Bertha Crawford Hubbard, the Roycroft Press, inspired by William Morris' Kelmscott Press. Although called the "Roycroft Press" by latter-day collectors and print historians, the organization called itself "The Roycrofters" and "The Roycroft Shops".
Hubbard edited and published two magazines, The Philistine—A Periodical of Protest and The FRA--A Journal of Affirmation. The Philistine was bound in brown butcher paper and featuring largely satire and whimsy. (Hubbard himself quipped that the cover was butcher paper because: "There is meat inside.") The Roycrofters produced handsome, if sometimes eccentric, books printed on handmade paper, and operated a fine bindery, a furniture shop, and shops producing modeled leather and hammered copper goods. They were a leading producer of Mission style products.
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