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National World
View on Wikipedia A major contributor to this article appears to have a close connection with its subject. (May 2023) |
National World (NW) [1] is a British multimedia company based in Leeds, England.
Key Information
Founded and listed on the London Stock Exchange (LSE) in September 2019 as a media takeover vehicle, it acquired JPIMedia for £10.2 million two years later.[2][3][4][5] In April 2022, JPIMedia was rebranded to National World.[6]
Since purchasing JPIMedia, NW has launched sixteen new titles and made a further seven acquisitions,[7] notably Insider Media.[8] With The Scotsman, The Yorkshire Post, and Belfast's The News Letter among its flagship titles, it operates over 100 newspapers and websites around the United Kingdom.[9]
The company reported 2022 revenues of £84.1M and adjusted EBITDA of £9.7M.[10] In May 2025, Media Concierge, owner of Iconic Newspapers, acquired National World for £65.1 million.[11][12]
Acquisition by Media Concierge
[edit]In May 2025, National World plc was acquired by Media Concierge (MC), a London-based media company led by its CEO Malcolm Denmark. Valued at £65.1 million, the transaction involved Media Concierge buying the remaining 72.2% of shares it did not already own for 23p per share.[1]
On May 27, five days after being approved by the High Court in London,[2] the transaction became effective. Subsequently, NW was delisted from the LSE, transitioning into a privately owned company belonging to a subsidiary of MC, Neo Media Publishing.
Media Concierge has expressed a commitment to supporting the existing operations of the acquired firm, emphasising a long-term investment approach focused on sustaining and enhancing local journalism. Its CEO stated that his company aims to provide National World with the resources and autonomy necessary to continue serving its communities effectively, without immediate structural changes .
The acquisition positions Media Concierge as the third-largest regional news publisher in the UK, expanding its portfolio to include over 100 regional titles such as The Scotsman, Yorkshire Post, and The News Letter.
Acquisitions
[edit]JPI Media
[edit]On 31 December 2020, it was announced that JPIMedia Publishing Ltd (formerly Johnston Press[13]) and its subsidiaries were being sold to National World PLC on 2 January 2021. The new company was set up by the media executive David Montgomery.[14][15]
On 29 April 2022, JPIMedia Publishing Ltd rebranded to National World Publishing Ltd, otherwise known as National World.[6]
Midland News Association
[edit]In September 2023, it was announced that the Graham family-owned Claverley Group had sold its subsidiary Midland News Association to National World PLC. The £11m sale included the regional daily newspapers Shropshire Star and Express & Star, and a number of weekly titles, along with Press Computer Systems, which supplies publishing platforms for both MNA and other major publishers including Newsquest and DC Thomson. The sale marked Claverley Group's exit from regional newspaper publishing.[16]
Operations
[edit]Since the acquisition of JPI Media, National World Plc has made further launches and acquisitions.[17]
In March 2021, nationalworld.com was launched as a national news website with an editorial team across the UK.[18] This was followed by the launch of city websites in Manchester, Liverpool, Newcastle, Glasgow, London,[19] Birmingham and Bristol.[17] Further sites were launched for Northern Ireland, Sussex, Lincolnshire and Warwickshire.[20]
Subsequent launches were made in 2023 into Nottingham[21] and Derby,[22] and further national sites were launched, peopleworld.co.uk[23] and 3addedminutes.com.[24] National World also acquired the assets of football website publisher Scoopdragon and video content aggregator Newschain,[25] and news titles such as Newry Reporter,[26] Farm Week[27] and Banbridge Chronicle.[28]
On 2 May 2023 the company announced the acquisitions of business media provider Insider Media as well as Yorkshire publisher the Rotherham Advertiser.[8]

Media brands in Great Britain
[edit]The following is a partial list of British websites, magazines and newspapers owned by the company:[29]
- Arbroath Herald
- Banbury Guardian
- Batley & Birstall News
- Bellshill Speaker
- Berwick Advertiser
- Biggleswade Chronicle
- BirminghamWorld
- Blackpool Gazette
- Bognor Regis Observer
- Boston Standard
- The Brechiner
- Bridlington Free Press
- Brighton & Hove Independent
- Bristol World
- Buckingham Advertiser
- Bucks Herald
- Burnley Express
- Buxton Advertiser
- Carrick Gazette
- Chichester Observer
- Chorley Guardian
- Crawley Observer
- Cumbernauld News
- Daventry Express
- Dearne Valley Weekender
- Derbyshire Times
- Derby World
- Dewsbury Reporter
- Diss Express
- Dinnington Guardian
- Doncaster Free Press
- Edinburgh Evening News
- Edinburgh Herald and Post
- Eastbourne Herald
- East Grinstead Gazette
- Ellon Times
- Farming Life
- Falkirk Herald
- Fife Free Press
- Fife Herald & Post
- Fife Leader
- Filey Mercury
- Fleetwood Weekly News
- Forfar Dispatch
- Galloway Gazette
- Gainsborough Standard
- Glasgow South and Eastwood Extra
- GlasgowWorld
- Green Un (Sheffield)
- Halifax Courier
- Hastings Observer
- Harborough Mail
- Hartlepool Mail
- Harrogate Advertiser
- Hemel Hempstead Gazette
- Hemsworth and South Elmsall Express
- Horncastle News
- Kilsyth Chronicle
- Kirriemuir Herald
- Lanark Gazette
- Lancashire Evening Post
- Lancaster Guardian
- Lancaster Visitor
- Lancing Herald
- Leyland Guardian
- Leamington Courier
- Leighton Buzzard Observer
- Littlehampton Gazette
- LincolnshireWorld
- LiverpoolWorld
- LondonWorld
- Louth Leader
- Luton News
- Lytham St Annes Express
- Market Rasen Mail
- Malton & Pickering Mercury
- ManchesterWorld
- Mansfield Chad
- Mid Sussex Times
- Midlands Business Insider
- Mirfield Reporter
- Milngavie and Bearsden Herald[30]
- Milton Keynes Citizen
- Montrose Review
- Morpeth Herald
- Motherwell Times
- NationalWorld.com
- NewcastleWorld
- News Guardian
- News Post Leader
- The News (Portsmouth)
- North East Business Insider
- North West Business Insider
- Northern Ireland World
- Northamptonshire Evening Telegraph
- Northampton Chronicle & Echo
- Northumberland Gazette
- NottinghamWorld
- Paisley and Renfrewshire Extra (now defunct)[31]
- Perth Herald & Post
- People World
- Peterborough Evening Telegraph
- Pocklington Post
- Retford Guardian
- Ripon Gazette
- Rotherham Advertiser
- Rugby Advertiser
- Scarborough News
- Scotland on Sunday
- The Scotsman
- Sheffield Star
- Sheffield Telegraph
- Shields Gazette
- Shoreham Herald
- Shots! (Freeview streaming channel and website)
- Skegness Standard
- Sleaford Standard
- Southern Reporter
- South East Business Insider
- South West Business Insider
- Spilsby Standard
- Stornoway Gazette
- Sunderland Echo
- Sussex Express
- Sussex World
- Times & Citizen (Bedford)
- Todmorden News
- The Visitor (Morecambe, Lancs)
- Wales Business Insider
- Westend Extra (Glasgow)
- West Lothian Herald & Post
- West Sussex County Times
- West Sussex Gazette
- Wetherby News
- Whitby Gazette
- Wigan Evening Post
- Worksop Guardian
- Worthing Herald
- Yorkshire Evening Post
- Yorkshire Post
- Yorkshire Business Insider
- 3AddedMinutes
Newspapers in Northern Ireland
[edit]National World Publishing Ltd publishes a total of 22 titles in Northern Ireland through two holding companies, JPIMedia NI and Derry Journal Newspapers. The geographic readership of some titles extends across the Irish border into the Republic of Ireland, such as the Derry Journal which also covers County Donegal. Former JPIMedia titles published in the Republic of Ireland now belong to Iconic Newspapers.[29][32]
Johnston Publishing (NI)[edit]Daily[edit]Local (NI)[edit]
Free titles (NI)[edit]
|
Derry Journal newspapers[edit]Local (Derry Journal)[edit]Free titles (Derry Journal)[edit]
|
Shots!
[edit]On 7 August 2023[33] National World launched Shots!, a website devoted to football chat, true crime shows[34] and real life stories. National World also acquired a streaming slot for Shots! on Freeview channel 276, where it runs 24 hours a day and features shows such as The Heritage Chart Show with Mike Read, Walks Around Britain[35] and Exceptional Homes,[36] along with reports such as I Was in Byker Grove.[37][38][39]
References
[edit]- ^ a b c d e "National World plc overview - Find and update company information - Gov.uk". Companies House. 29 May 2019. Retrieved 23 March 2025.
- ^ Casci, Mark (31 December 2020). "Yorkshire Post owner JPIMedia sold to National World for £10.2m". The Yorkshire Post. Retrieved 1 January 2021.
- ^ Ponsford, Dominic (31 December 2020). "Monty's back: JPI Media sold to David Montgomery's National World Plc for £10.2m". Press Gazette. Retrieved 1 January 2021.
- ^ Sharman, David (31 December 2020). "JPIMedia unveils National World as new owner". Hold the Front Page. Retrieved 1 January 2021.
- ^ Symon, Ken (31 December 2020). "The Scotsman publisher sold to veteran industry player's group". Scottish Business Insider. Retrieved 1 January 2021.
- ^ a b Sharman, David (26 April 2022). "JPIMedia renamed National World in 'major rebranding exercise'". HoldtheFrontPage. Retrieved 17 November 2022.
- ^ "Reports, presentations and publications". National World. Retrieved 28 April 2023.
- ^ a b "Acquisitions of Insider & Rotherham Advertiser". otp.tools.investis.com. Retrieved 2 May 2023.
- ^ Sweney, Mark (16 November 2018). "Owner of the Scotsman and i newspapers enters administration". The Guardian. ISSN 0261-3077. Archived from the original on 10 December 2018. Retrieved 14 December 2018.
- ^ Tobitt, Charlotte (16 March 2023). "National World cuts costs, increases profit as CEO says: 'Think local, act national, be global'". Press Gazette. Retrieved 6 May 2023.
- ^ Maher, Bron (18 December 2024). "Media Concierge to take over National World, promising to invest in local news". Press Gazette. Retrieved 19 December 2024.
- ^ "New National World owner promises staff 'longer-term view' after takeover". Press Gazette. Retrieved 28 October 2025.
- ^ "Acquisition of Johnston Press Group by JPI Media". GOV.UK. Retrieved 27 April 2023.
- ^ Symon, Ken (31 December 2020). "The Scotsman publisher sold to veteran industry player's group". Business Insider. Retrieved 31 December 2020.
- ^ Casci, Mark (31 December 2020). "Yorkshire Post owner JPIMedia sold to National World". The Yorkshire Post. Retrieved 31 December 2020.
- ^ Tobitt, Charlotte (29 September 2023). "David Montgomery's National World buys Midland News Association". Press Gazette. Retrieved 1 October 2023.
- ^ a b Wright, Greg (3 August 2021). "National World Plc announces the expansion of footprint into all major metropolitan centres in UK". The Yorkshire Post. Retrieved 17 November 2022.
- ^ "JPI's National World reaches 20m monthly page views a year after launch". Press Gazette. 11 April 2022. Archived from the original on 17 November 2022. Retrieved 17 November 2022.
- ^ Sharman, David (2 September 2021). "Mayor Sadiq Khan backs London World's launch". HoldtheFrontPage. Retrieved 17 November 2022.
- ^ Sharman, David (5 January 2022). "JPIMedia boss makes 'nationhood' plea as 12 weeklies merge online". HoldtheFrontPage. Retrieved 28 April 2023.
- ^ Sharman, David (17 March 2023). "Nottingham Post journalist poached to edit Nottingham World". HoldtheFrontPage. Retrieved 27 April 2023.
- ^ Sharman, David (20 April 2023). "Michael Broomhead to launch Derby World after taking VR from Reach". HoldtheFrontPage. Retrieved 27 April 2023.
- ^ Sharman, David (4 November 2022). "More jobs created as National World launches People World". HoldtheFrontPage. Retrieved 27 April 2023.
- ^ Sharman, David. "More jobs created as National World launches People World - Journalism News from HoldtheFrontPage". HoldtheFrontPage. Retrieved 28 April 2023.
- ^ Sharman, David (6 January 2023). "National World buys ScoopDragon and NewsChain". HoldtheFrontPage. Retrieved 27 April 2023.
- ^ Linford, Paul (20 January 2023). "Ten jobs saved as National World buys Newry Reporter". HoldtheFrontPage. Retrieved 27 April 2023.
- ^ McMurray, Roderick (15 March 2023). "Farm Week publication acquired by National World, owner of the News Letter". Belfast News Letter. Retrieved 27 April 2023.
- ^ Sharman, David (8 February 2023). "Banbridge Chronicle and Galloway Gazette change hands in swap deal". HoldtheFrontPage. Retrieved 27 April 2023.
- ^ a b "News Brands". JPIMedia. JPIMedia Ltd. Archived from the original on 11 January 2022. Retrieved 20 February 2019.
- ^ Our Business: Johnston (Falkirk) Ltd, Johnston Press plc Archived 17 July 2011 at the Wayback Machine
- ^ "Paisley & Renfrewshire Extra (defunct) | British Newspapers Online". 15 April 2011.
- ^ Slattery, Laura; Raleigh, David (1 April 2024). "Johnston Press sells its 14 titles in the Republic". Irish Times. Archived from the original on 9 April 2014. Retrieved 22 August 2014.
- ^ Newbould, Chris (7 August 2023). "National World launches Shots! TV channel". Prolific North. Retrieved 18 December 2024.
- ^ "National World launches Shots!" (PDF). Archived from the original (PDF) on 8 January 2024.
- ^ "Shots! : Walks Around Britain | Series 4 Episode 6".
- ^ "Shots! : Exceptional Homes | Episode 11".
- ^ "Shots! : I Was in Byker Grove".
- ^ Ponsford, Dominic (7 August 2023). "National World launches video news TV channel 'Shots!' on Freeview". Press Gazette. Retrieved 18 December 2024.
- ^ "Our publications | YourWorld". 29 June 2022.
National World
View on GrokipediaHistory
Formation and initial listing
National World plc was incorporated on 29 May 2019 in England and Wales as a public company limited by shares, initially under the name Carno Capital Limited.[8] The entity was founded by media executive David Montgomery, who served as its executive chairman, with the aim of creating a consolidated platform for regional news publishing amid declining print revenues and digital transformation pressures in the UK media sector.[9] The company was renamed National World plc to reflect its focus on national and regional content delivery through multimedia channels.[10] The firm's initial public offering (IPO) was completed on 19 September 2019, raising approximately £5 million via new share issuances at an offer price that established its market capitalization.[11] Shares were admitted to trading on the AIM Growth Market of the London Stock Exchange under the ticker NWOR, positioning National World as a publicly listed shell company primed for strategic acquisitions in the fragmented local media landscape.[10] This listing occurred against a backdrop of industry consolidation, where traditional newspaper groups faced challenges from online competition and advertising shifts, enabling National World to leverage public markets for growth funding.[12]Key acquisitions and expansion
National World's primary expansion occurred through the acquisition of JPI Media Publishing Limited (formerly Johnston Press) on 2 January 2021 for £10.2 million, which provided the company with its core portfolio of regional titles.[13][14] This transaction included 13 daily newspapers such as The Scotsman, The Yorkshire Post, and Belfast News Letter, over 100 weekly publications, and corresponding digital operations, markedly increasing National World's market presence in Scotland, northern England, and Northern Ireland.[15][16] Subsequent bolt-on acquisitions targeted regional and niche opportunities. On 23 January 2023, National World purchased The Newry Reporter, a paid weekly newspaper and e-edition serving the Newry area in Northern Ireland, enhancing its local coverage in the region.[17] In 2024, the company completed three acquisitions to diversify into specialist content: Athletics Weekly magazine in May, the Serious About Rugby League website in July, and an additional undisclosed asset, which collectively supported a 9% revenue increase driven by integrated digital and print synergies.[18][19] These moves exemplified National World's strategy of layering targeted purchases onto its established base to bolster audience engagement and advertising revenue streams.[19]Shift in ownership under Media Concierge
Media Concierge (Holdings) Limited, a London-based investment vehicle controlled by businessman Malcolm Denmark, acquired National World plc on May 27, 2025, following approval of a scheme of arrangement by the High Court on May 22, 2025.[20][21] The deal, initially announced on December 18, 2024, valued the company at £65.1 million through an all-cash offer of 23 pence per share, leading to National World's delisting from the AIM market of the London Stock Exchange and its transition to private ownership.[22][23] Prior to the full takeover, Media Concierge held a 27.8% stake in National World, positioning it as the largest shareholder.[24] The acquisition marked a shift from public to family-controlled ownership under the Denmark family, with Malcolm Denmark, his son Callum Denmark, and daughter Tara Denmark appointed as directors alongside Richard Elliot and Russell Whitehair effective May 27, 2025.[20] Denmark, who also controls Iconic Newspapers through Media Concierge, emphasized a long-term strategic approach, stating that the business would avoid short-term performance pressures and focus on sustainable investment in local journalism without immediate job cuts.[25][22] This contrasted with prior public market dynamics, as National World had faced shareholder scrutiny over profitability amid declining print revenues.[26] Initial post-acquisition adjustments included the departure of National World's strategy director Alan Cross in September 2025, announced shortly after the takeover's completion, though no broader redundancies or structural overhauls were reported by October 2025.[27] The National Union of Journalists welcomed the no-job-loss commitment but urged ongoing vigilance to protect editorial independence under the new private ownership model.[28] Regulatory reviews, including by the UK's Competition and Markets Authority and Ireland's Competition and Consumer Protection Commission, cleared the deal without conditions, citing limited market overlap given Media Concierge's prior holdings in complementary regional titles.[5]Ownership and governance
Founding leadership and David Montgomery's role
David Montgomery, a veteran British newspaper executive, founded National World in 2019 as a holding company aimed at acquiring and consolidating regional media assets amid declining print revenues.[29] With prior experience as chief executive of Mirror Group plc from 1992 to 1999, where he oversaw national and regional titles, and as founder of Local World in 2012, Montgomery positioned National World to capitalize on distressed sales in the UK local press sector.[30] The company's initial structure emphasized aggressive consolidation, with Montgomery serving as executive chairman and driving early strategies for operational efficiencies and digital transitions.[12] As founding leader, Montgomery held primary strategic control, directing the 2021 acquisition of JPI Media for £10.5 million, which brought under National World ownership 17 daily titles including The Yorkshire Post and The Scotsman, forming the UK's third-largest regional publisher group at the time.[30] His role extended to governance, where he influenced board decisions on cost reductions, such as staff rationalizations and centralized production, reflecting his history of implementing similar measures at previous ventures like Mecom Group, which he led from 2000 to 2011.[31] Montgomery's hands-on approach during the founding phase included advocating for templated content models to cut journalism expenses, a tactic criticized by unions for prioritizing profits over editorial quality but defended by him as essential for survival in a digital-first market.[32] The founding leadership was predominantly centered on Montgomery, with limited public details on co-founders or initial executive team beyond his directorship of National World Ltd. from July 2016, predating the 2019 launch.[31] This solo prominence allowed him to steer the company toward a public listing on the Aquis Stock Exchange in June 2021, raising £20 million to fund further expansions, though subsequent shareholder tensions highlighted governance critiques of his autocratic style.[32] Montgomery's vision emphasized nationalizing local content through shared resources, contrasting with traditional independent regional models, and positioned National World as a lean operator focused on yield optimization over expansive journalism.[30]Current structure post-2025 acquisition
In May 2025, National World plc was acquired by Neo Media Publishing Limited, a subsidiary wholly owned by Media Concierge (Holdings) Limited, for a total consideration of £65.1 million.[33][20] The scheme of arrangement became effective on May 27, 2025, delisting National World from the Alternative Investment Market (AIM) of the London Stock Exchange and transitioning it to private ownership under Media Concierge.[20][34] Media Concierge, a London-based media and marketing firm, is controlled by Malcolm Denmark as chief executive and majority owner, operating as a family-owned entity.[25][35] Following the acquisition, Denmark assumed the role of CEO at National World, with his son Callum Denmark and daughter Tara Denmark appointed as directors, signaling family involvement in governance.[36][25] This structure integrates National World's portfolio of over 100 regional titles in Great Britain and Northern Ireland with Media Concierge's existing assets, including Iconic Newspapers in Ireland, while maintaining operational independence for National World's titles.[25][35] The post-acquisition framework emphasizes continuity, with Denmark committing to "business as usual" for National World's 1,000-plus employees and editorial teams, avoiding immediate restructuring.[25][36] Prior to the full takeover, Media Concierge held a 27.8% stake in National World, providing a foundation for the transaction that valued shares at 23 pence each.[24][37] Regulatory approvals, including from Irish authorities due to cross-border media holdings, were secured without conditions altering the ownership setup.[5][38]Shareholder dynamics and strategic control
Prior to the 2025 acquisition, National World operated as a publicly listed company on the London Stock Exchange, with ownership dispersed among institutional and individual shareholders, enabling a degree of strategic influence through voting on key resolutions. Media Concierge held the largest stake at 27.8%, positioning it to drive the takeover process initiated in November 2024.[24][39] Other significant support came from investors like Harwood Capital, which backed the bid, reflecting dynamics where minority shareholders prioritized the cash offer over continued public listing amid operational challenges.[40] David Montgomery, as executive chairman and architect of National World's formation in 2020, exerted considerable strategic control through board leadership, guiding acquisitions and digital shifts despite not holding a majority stake. His influence waned as shareholder sentiment favored privatization, culminating in a February 13, 2025, vote where the requisite majorities approved the scheme of arrangement by Neo Media Publishing Limited, a Media Concierge subsidiary.[7][41] This approval, representing over 67.9% of scheme shareholder value, underscored dynamics of shareholder alignment toward exit liquidity at £65.1 million, overriding Montgomery's vision for independent growth.[21] Post-acquisition, effective May 27, 2025, National World's delisting from the LSE centralized strategic control under Media Concierge, led by Malcolm Denmark, eliminating public shareholder oversight and enabling unified decision-making across its portfolio, including Iconic Newspapers.[20][42] Denmark's commitments emphasized operational continuity without immediate redundancies, signaling a shift toward integrated regional media strategies focused on cost synergies and investment in core titles, rather than Montgomery's aggressive expansion model.[25] Montgomery and other directors were removed, consolidating authority with the acquirer to pursue long-term efficiencies in a declining print market.[36] This privatization dynamic reduced external pressures, allowing Media Concierge to prioritize causal factors like revenue diversification over short-term shareholder returns.[33]Operations and portfolio
Core print and digital publications in Great Britain
National World's core print publications in Great Britain encompass regional daily newspapers with established histories, primarily serving England and Scotland, alongside complementary digital platforms. Key titles include The Yorkshire Post, a broadsheet daily founded in 1754 and based in Leeds, which covers business, politics, and Yorkshire regional affairs with a paid circulation of approximately 13,000 copies as of late 2023.[43] Similarly, The Scotsman, established in 1817 in Edinburgh, provides national and Scottish coverage in broadsheet format, maintaining a print run focused on in-depth reporting despite industry-wide declines.[43][44] These publications, acquired through the 2021 purchase of JPI Media assets, represent flagship offerings emphasizing quality journalism over mass-market tabloids.[44] Additional core print titles include The Sheffield Star, a tabloid daily serving South Yorkshire since 1887, with content geared toward local news, sports, and community issues, and The News in Portsmouth, covering Hampshire since 1878 in tabloid form and addressing regional developments.[43] Print operations for these English and Scottish titles shifted to Newsquest facilities in 2023 as part of cost efficiencies, reflecting broader trends in regional press consolidation.[45] Circulations have contracted amid digital migration, with National World reporting overall print audience reach exceeding 15 million monthly across its portfolio in 2024.[46] On the digital front, National World integrates content from these print titles into the NationalWorld.com platform, launched in 2021 as a multimedia aggregator providing real-time news, video, and analysis drawn from regional sources. This site, accessible nationwide, achieved a monthly digital audience of 35 million by 2024, prioritizing user-generated and syndicated content alongside original reporting.[4] The strategy underscores a pivot to online revenue through advertising and subscriptions, though print editions persist for loyal readership in core markets like Yorkshire and the Scottish Lowlands.[47] No major Welsh-specific core titles are maintained, with focus concentrated in England and Scotland for print viability.[48]Northern Ireland holdings and regional focus
National World owns a portfolio of newspapers in Northern Ireland, primarily acquired through its 2021 purchase of JPI Media, which included former Johnston Press assets.[49] Key holdings encompass the News Letter, a daily newspaper founded in 1737 and recognized as the oldest English-language general daily still in publication, focusing on political, economic, and cultural coverage across the region.[50] The Derry Journal, published Tuesdays and Fridays, serves Derry City and Strabane with local news, sports, and cross-border reporting, operating under a dedicated holding company structure inherited from prior ownership.[51] Additional titles include the Newry Reporter, Lurgan Mail, Portadown Times, Ulster Star, Banbridge Leader, and Mid-Ulster Mail, which provide weekly coverage of community affairs, business, and events in southern and central districts.[51][52] These publications emphasize regional specificity, delivering content tailored to local audiences amid Northern Ireland's unique political and social dynamics, including post-Brexit trade issues and community-level governance.[53] Digital aggregation via NorthernIrelandWorld.com extends this focus, curating district-based reporting for areas such as Antrim and Newtownabbey, Armagh, Banbridge, and Craigavon, with emphasis on traffic, crime, education, and environmental stories relevant to devolved powers under the Northern Ireland Assembly.[54] This approach supports hyper-local journalism, integrating print legacies with online accessibility to maintain readership in a market dominated by national broadcasters and declining ad revenues.[55] Holdings are managed through entities like JPIMedia NI, facilitating operational efficiency while preserving editorial independence on regional matters.[56]Specialized ventures like Shots!
National World ventured into multimedia beyond traditional print and digital news with initiatives like Shots!, a video news TV channel launched on August 7, 2023, on Freeview channel 276.[57] The channel aggregated short video packages produced by National World's network of regional journalists, organized around three core themes: "real UK" covering local stories from city life to unusual events, football highlights and analysis, and true crime investigations.[57] [58] This move aimed to leverage the company's extensive local reporting to create accessible, on-demand video content, positioning Shots! as a complementary platform to its newspaper titles.[59] Shots! represented an experimental push into linear television amid National World's broader digital transformation strategy under then-chairman David Montgomery, emphasizing video as a growth area for audience engagement and revenue.[19] The channel featured topical, UK-focused narratives drawn from the company's 130+ titles, including eyewitness footage and expert commentary, with an initial rollout promising daily updates on viewer platforms.[58] However, it operated on a limited budget compared to major broadcasters, relying on repurposed content rather than original studio production, which aligned with National World's cost-efficient model but drew internal scrutiny for scalability.[60] Following the June 2025 acquisition by Media Concierge, Shots! was discontinued on June 27, 2025, with new management under Kristian Madsen labeling it an "expensive vanity project" inherited from Montgomery's leadership.[60] [59] The closure reflected a strategic pivot toward core operations and profitability, amid National World's reported 9% revenue growth in 2024 partly driven by video advertising but not sustained by the channel's standalone viability.[19] This episode highlighted tensions in diversifying into broadcast media, where high distribution costs on Freeview outweighed niche viewership gains for a regional publisher.[60] Other specialized efforts by National World have included targeted digital extensions, such as enhanced video syndication and multimedia partnerships, though none matched Shots!'s scale as a dedicated venture. These initiatives underscore the company's exploration of non-print formats to combat declining ad revenues in legacy media, prioritizing empirical audience data over expansive TV commitments post-restructuring.[19]Business strategy and performance
Restructuring for efficiency and cost control
In 2023, National World launched a restructuring programme to enhance operational efficiencies and align costs with revenue, amid ongoing industry pressures from declining print circulation and rising production expenses.[61] [62] This initiative emphasized tight management of operating expenses, including reductions in administrative overheads and optimization of resource allocation across its print and digital portfolio.[61] A core component involved workforce rationalization, with the company reducing its total headcount by 27% from the start of 2021—when it acquired JPI Media—to July 2023, primarily through redundancies in editorial and support roles.[63] These measures continued into 2024, including targeted cuts of nine journalist positions in Sunderland and Manchester announced in late 2024, as part of broader efforts to streamline operations in regional titles.[64] Restructuring and redundancy expenses reached £1.8 million in 2024, compared to £3.6 million in 2023, yielding annualised cost savings of £2.9 million through eliminated duplicated roles and lowered payroll.[65] [66] Complementing staff reductions, National World accelerated a shift toward digital-first operations to curtail high-cost print production, announcing plans in March 2023 to evolve into a digital-only publisher while temporarily sustaining physical newspapers.[67] This strategy incorporated technology investments, such as AI tools to automate repetitive tasks and boost productivity, enabling cost efficiencies without halting content innovation.[48] By late 2024, these efforts contributed to improved financial metrics, including a 9% revenue increase to £96 million and pre-tax profits rising nearly 50% to £4.5 million, underscoring the programme's role in stabilizing margins amid acquisition integrations.[68]Digital innovation and multimedia expansion
National World has prioritized digital transformation to diversify revenue streams beyond print, integrating video content and subscription models into its portfolio. In 2024, the company reported a 17% surge in paying digital subscribers across its publications, attributed to the introduction of new subscription tiers and enhanced digital offerings.[55] This expansion included ramping up video production, which chairman David Montgomery credited with propelling overall revenue growth through increased advertising yields.[19] Video revenue specifically contributed to digital revenues comprising 21% of group total in the prior year, with yields improving amid a broader push into multimedia formats.[61] To support these efforts, National World adopted cloud-based platforms like Mediaferry for ad trafficking, tracking, and reporting, which streamlined workflows and reduced manual processes in digital advertising operations.[69] In July 2024, the company formed partnerships aimed at bolstering digital capabilities, including tools for content distribution and audience engagement, complementing its print infrastructure.[70] These initiatives aligned with a strategic focus on acquiring digital technologies to offset declining print sales, as outlined in the 2024 annual report, which emphasized consolidation of innovative tools with legacy assets.[48] Financial outcomes reflected this multimedia pivot: digital revenues grew 7% in 2024, contributing to total revenue of £96 million, up 9% year-over-year, while adjusted EBITDA rose to £11.2 million.[18] Earlier momentum included 25% digital revenue growth in 2022, underscoring sustained investment in scalable online formats despite industry-wide print challenges.[71] This approach positioned National World to capture higher-margin digital ads and subscriptions, though it relied on verifiable audience metrics to attract advertisers amid competitive online media landscapes.[19]Financial metrics and market positioning
For the fiscal year ended 28 December 2024, National World reported total revenue of £96.0 million, representing a 9% increase from £88.0 million in 2023, driven by acquisitions, digital expansion, and video advertising growth.[66][55] Adjusted EBITDA rose 19% to £11.2 million from £9.4 million the prior year, reflecting operational efficiencies including AI-driven automation and cost controls.[66][18] Statutory profit before tax increased 47% to £4.5 million from £3.1 million, while the adjusted figure grew 16% to £11.1 million; digital revenue specifically climbed 7% to £19.6 million, comprising about 20% of total revenue.[66][55] The company maintained a strong cash position of £10.9 million at year-end, with minimal debt primarily consisting of lease liabilities reduced to £0.7 million.[66]| Metric | 2024 (£m) | 2023 (£m) | Change (%) |
|---|---|---|---|
| Total Revenue | 96.0 | 88.0 | +9 |
| Adjusted EBITDA | 11.2 | 9.4 | +19 |
| Statutory Pre-Tax Profit | 4.5 | 3.1 | +47 |
| Digital Revenue | 19.6 | 18.4 | +7 |
