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Hits Different
Hits Different
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"Hits Different"
Song by Taylor Swift
from the album Midnights
ReleasedOctober 21, 2022
Studio
GenrePop rock
Length3:54
LabelRepublic
Songwriters
Producers
  • Taylor Swift
  • Jack Antonoff
  • Aaron Dessner
Audio video
"Hits Different" on YouTube

"Hits Different" is a song by the American singer-songwriter Taylor Swift. It was first released as a bonus track on the CD-only Lavender Edition of her tenth studio album, Midnights, on October 21, 2022. The track was released for download and streaming as part of the Til Dawn Edition on May 26, 2023. Written and produced by Swift, Jack Antonoff, and Aaron Dessner, "Hits Different" is a pop rock tune with lyrics that reflect on a past relationship and contain references to some of Swift's other songs. Critics complimented the humorous tone of its lyrics and found the production catchy.

After it was released for streaming, "Hits Different" peaked within the top 20 in Australia, Canada, Ireland, New Zealand, the Philippines, Singapore, and the United Kingdom. It peaked at number 27 on the US Billboard Hot 100 and number 18 on the Billboard Global 200. Swift performed "Hits Different" as a "surprise song" on the Chicago, London and New Orleans stops of her sixth headlining concert tour, the Eras Tour (2023-2024).

Background and recording

[edit]

Taylor Swift announced her tenth studio album at the 2022 MTV Video Music Awards on August 28, 2022. She later revealed the name of the album, Midnights, and its album cover on social networks but the tracklist was not immediately revealed.[1] On a video via her Instagram account on September 6, titled "The making of Midnights", Swift revealed that Jack Antonoff, who had worked with her before on her five studio albums since 1989 (2014), was a producer on the album.[2] They wrote and produced "Hits Different" with Aaron Dessner.[3] Both Antonoff and Dessner are responsible for the track's instrumentation, putting a ray of guitars and synths to the mix, with the former also playing percussion, bass, and piano. Other musicians included James McAlister (drum kit, synth sequencing), Sean Hutchinson (drums, percussion), Evan Smith (synths), and Thomas "Doveman" Bartlett (Prophet X synth, Teenage Engineering OP-1). The song was recorded across five recording studios located in the United States: Los Angeles-based Conway Recording and Sharp Sonics, Electric Lady, Rough Customer and Long Pond in New York. The track was mixed by Serban Ghenea, assisted by Bryce Bordone, at MixStar Studios in Virginia Beach, Virginia, and masted by Randy Merrill at Sterling Studios in Edgewater, New Jersey.[4]

Music and lyrics

[edit]

"Hits Different" is 3 minutes and 54 seconds long.[4] It is a buoyant pop rock song.[6] In an article published in Business Insider, Callie Ahlgrim and Courteney Larocca described the soundscape of "Hits Different" as "warm and triumphant like a montage about falling in love, or finding freedom in a big city", although it depicts a reflection over a past relationship.[5] Larocca described it as a song that evokes the country pop sound of the late 1990s and early 2000s by country crossover acts such as Shania Twain, Alanis Morissette, and Faith Hill.[5] Rob Sheffield of Rolling Stone said the song features plenty of "sun-kissed California rock guitar",[7] while Jason Lipshutz of Billboard said that the "shimmering guitar and fizzy emotion" create "a sense of wanderlust" reminiscent of Swift's 2012 album Red.[8] Critics compared the "drunken display of heartbreak" to "Death by a Thousand Cuts" from Swift's 2019 album Lover, and the lyrics' comical nature to Drake's 2011 single "Marvins Room".[5][9]

An emotional breakup song, "Hits Different" contains "funny" lyrics and nods to Swift's 2006 track "Our Song".[7][9] The first verse pictures an image of a heartbreak with an introduction from the singer: "I washed my hands of us at the club / You made a mess of me".[10][11] She imagines her past lover with a different partner, which makes her vomit.[5] In the chorus, Swift makes a glimpse why she feels this way, by singing: "It hits different 'cause it's you."[11] The second verse reveals her mindset regarding the ray of her previous relationships, even calling most of them "Kens",[10] to highlight their interchangeability.[12] She refers to past splits as "freeing like summer",[11] and sings that her friends recoil from her, since she complains about her situation too much.[5]

During the "tragic" bridge, Swift expresses her continuous personal connection to the past lover's items.[5][11][13] Callie Ahlgrim of Business Insider likened a quote from this portion of the song―"Dreams of your hair and your stare and sense of belief in the good in the world"―to Evermore album tracks "Gold Rush" and "Dorothea", since both of them contain references to dreaming. Another reference to the former song is found in the end of the bridge, when Swift calls the subject an "argumentative, antithetical dream girl", which is reminiscent of the lyric "At dinner parties, I call you out on your contrarian shit", since "argumentative" and "contrarian" are synonyms.[12] It is followed by a third verse, where she hears someone turning a key of her door, hoping it is them, before realizing it might be an intervention towards her.[5][11]

Release and performances

[edit]

"Hits Different" features as a bonus track on deluxe editions of Midnights, including a Target-exclusive CD Lavender Edition released on October 21, 2022,[10][14] and a digital Til Dawn Edition released on May 26, 2023.[15] The digital release of "Hits Different" on streaming platforms made it available to chart. On the US Billboard Hot 100, it debuted and peaked at number 27 for the week ending June 10, 2023.[16] The track also landed on other Billboard-curated charts, such as Canadian Hot 100 (19),[17] Global 200 (18),[18] and Philippines Songs (8).[19] Elsewhere, it peaked at number 18 on the UK Singles Chart[20] and number 16 on the ARIA Singles Chart.[21] On June 4, 2023, at the Chicago stop as part of her Eras Tour, Swift performed "Hits Different" on acoustic guitar as a "surprise song".[22][23] Stereogum's Tom Breihan reported that the performance was a "huge, euphoric singalong".[24] Billboard and Parade noted that Swift messed up some lyrics.[25][26] She sang the track again two times as part of a mash-up with her songs "Death by a Thousand Cuts" (2019) on June 21, 2024, at the tour's London stop and "Welcome to New York" (2014) on October 26, 2024, at the tour's New Orleans stop.[22]

Critical reception

[edit]

Having been described as a "fan favorite",[8][10] "Hits Different" received acclaim from music critics, with Billboard's Ashley Iasimone calling it "excellent",[25] and Alex Hopper from American Songwriter dubbing it as a "breakup anthem".[27] Carl Wilson from Slate said that "Hits Different" is the best bonus track of Midnights because it "melodically and lyrically has real 'old Taylor' verve", but he also agreed that the track would have been out of place on the standard track-list.[28] Opining that it sounds "unlike anything on Midnights", Larocca dubbed its chorus as one of the "catchiest" on the album. Additionally, she compared the song's release strategy to "New Romantics" from 1989, since both of them first appeared on the physical deluxe editions of their respective albums, whilst being one of the "best" tracks.[5]

Following its release for digital download and streaming, Stereogum ranked "Hits Different" the third best new song of the week of June 2, 2023, naming it a "falsely chipper" sequel of Swift's 2014 single "Blank Space" with "funneling self-lacerating 'Anti-Hero' vibes".[9] In Sheffield's ranking of all the songs in Swift's discography, "Hits Different" placed 46th; he described its lyrics as "wildly funny".[7] Michele Mendez of Elite Daily described it as an "emotional breakup song perfect for anyone in need of some sonic comfort".[11] Rolling Stone's Larisha Paul wrote that in the song "heartbreak feels fresh" and its bridge depicts "wasteland of all the things that remind the singer of the relationship's end".[13] Maya Georgia, also from Rolling Stone, wrote that the song "chronicles a once-in-a-lifetime loss against an addictively jubilant production, reminiscent of early-2000s pop", and praised its bridge in particular.[29] In a less favorable review, Kyle Denis of Billboard opined that the track is "enjoyable but feels bland in comparison to the [standard] album's strongest tracks".[8]

Credits and personnel

[edit]

Credits are adapted from the liner notes of Midnights (Lavender Edition).[4]

Recording locations

Personnel

Charts

[edit]
Chart performance for "Hits Different"
Chart (2023) Peak
position
Australia (ARIA)[30] 16
Canada Hot 100 (Billboard)[17] 19
Global 200 (Billboard)[18] 18
Greece International (IFPI)[31] 34
Ireland (IRMA)[32] 13
New Zealand (Recorded Music NZ)[33] 14
Philippines (Billboard)[19] 8
Singapore (RIAS)[34] 15
UK Singles (OCC)[35] 18
US Billboard Hot 100[36] 27

Certifications

[edit]
Certifications for "Hits Different"
Region Certification Certified units/sales
Australia (ARIA)[37] Platinum 70,000
Brazil (Pro-Música Brasil)[38] Platinum 40,000
New Zealand (RMNZ)[39] Gold 15,000
United Kingdom (BPI)[40] Silver 200,000

Sales+streaming figures based on certification alone.

Notes

[edit]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
"Hits Different" is a by American , released as a bonus track on the Target-exclusive Lavender Edition CD of her tenth studio album, , on October 21, 2022. The track was later made available for digital download and streaming on May 26, 2023, as part of the expanded Midnights (The Til Dawn Edition). Written and produced by Swift alongside frequent collaborators and , the is a number characterized by shimmering guitars and electronic elements. Lyrically, "Hits Different" explores the raw emotional aftermath of a , emphasizing how the pain of losing this particular relationship feels uniquely profound and disorienting compared to past heartbreaks. Swift reflects on themes of , regret, and the struggle to move on, with vivid imagery of and self-destructive coping mechanisms. The song's bridge has been highlighted as one of its standout musical moments. Upon its digital release, "Hits Different" debuted and peaked at number 27 on the chart. It received positive critical reception for its emotional depth and production, with outlets praising it as a fan favorite from the Midnights era. Swift first performed the track live during her on June 4, 2023, in , where it has since become a recurring surprise song.

Background and development

Writing and inspiration

Taylor Swift co-wrote "Hits Different" with Jack Antonoff and Aaron Dessner during songwriting sessions for her tenth studio album Midnights that took place between 2021 and 2022. The track marks a rare collaboration between Swift and both producers, who had previously worked with her separately on albums like Folklore and Evermore for Dessner, and multiple projects including 1989 for Antonoff. In a 2023 interview, Dessner described the process as special, noting how the three of them came together to create the song amid the broader Midnights production. The lyrics capture the distinct pain of a particular split that "hits different" compared to prior heartbreaks, blending levity with vulnerability to highlight the absurdity and intensity of lovesick aftermath. "Hits Different" fuses pop-rock energy with introspective storytelling, providing a brighter, more upbeat contrast to the synth-driven, nocturnal introspection dominating the standard edition of .

Recording process

The recording of "Hits Different" took place across multiple studios in the United States between 2021 and 2022, including Long Pond Studios in the Hudson Valley, New York; Rough Customer Studio in Brooklyn, New York; and Electric Lady Studios in New York. These sessions built upon initial songwriting collaborations with producers Jack Antonoff and Aaron Dessner. The track was co-produced by , Antonoff, and Dessner, with Antonoff providing key contributions on guitar and synth programming, while Dessner offered additional production oversight. Instrumentation was layered during , featuring live drum tracking by Sean Hutchinson and James McAlister, alongside guitar overdubs to develop the song's pop-rock arrangement. Post-production involved mixing by at MixStar Studios in , assisted by Bryce Bordone, followed by mastering by at Sterling Sound in New York.

Music and lyrics

Musical elements

"Hits Different" is classified as a song incorporating elements of . The track runs for 3:54 in length and is composed in the key of at a of 106 beats per minute. The song's instrumentation highlights electric guitars, synthesizers, and a driving drum beat, creating a layered . It was produced by , , and . Structurally, "Hits Different" follows a verse-chorus form augmented by a bridge, commencing with an introductory guitar that escalates into a robust full-band chorus.

Thematic content

"Hits Different" centers on the theme of retrospectively evaluating relationships, where the narrator reflects on how previous breakups felt routine and surmountable, but the current one "hits different" due to its profound emotional weight, blending humor and to process . The portrays breakups as varying in intensity, with earlier ones dismissed lightly, while this separation evokes a deeper sense of finality and irreplaceability, as seen in the chorus: "Movin' on was always easy for me to do / It hits different / It hits different 'cause it's you." This lens highlights a shift from detachment to lingering attachment, underscoring the 's exploration of hindsight's clarifying power. Key lyrics illustrate emotional growth and irony, such as "I used to switch out these feelings / Get dressed up in my best mistakes," which depicts the narrator's former habit of masking pain with superficial rebounds, now recognized as flawed in light of genuine heartbreak. This line conveys irony through the fashionable of "dressing up" errors, suggesting a maturation where past mechanisms no longer suffice. The unfolds in first-person perspective, reflecting on multiple with —admitting physical reactions like "threw up "—while incorporating playful , such as imagining the ex's future romances to cope, which adds a humorous edge to the raw confession. The song employs metaphors framing relationships as "hits" or misses, drawing from for impactful experiences to convey how this love lands with unexpected force, unlike prior "misses" that were easily forgotten. schemes, like the internal rhymes in "catastrophic blues / Movin' on was always easy for me to do," enhance the rhythmic flow of , allowing the narrator to purge emotions through structured recollection. This ties into Taylor Swift's confessional style, where personal anecdotes serve as vehicles for universal emotional truths, fostering a sense of shared without overt .

Release

Formats and editions

"Hits Different" was first released as a bonus track on the CD-only Lavender Edition of Taylor Swift's tenth studio album, Midnights, on October 21, 2022. This Target-exclusive physical edition included the standard 13 tracks of Midnights plus three bonus tracks: "Hits Different," "You're on Your Own, Kid (Strings Remix)," and "Sweet Nothing (Piano Remix)." The track received wider on May 26, 2023, as part of the (The Til Dawn Edition), a streaming-exclusive extended version of the that incorporated bonus content from previous editions, including "Hits Different" as the 21st track. This release made the accessible to a broader beyond physical buyers. Following its inclusion on the Til Dawn Edition, "Hits Different" became available as a standalone digital download and for streaming on major platforms such as and . The song has not been issued as a standalone single or included on any vinyl editions of , reinforcing its role as an exclusive bonus track limited to select and digital variants.

Promotion and performances

The bonus track "Hits Different" was introduced as part of the promotional rollout for Taylor Swift's tenth studio album , following the album's announcement at the on August 28, where Swift revealed details about exclusive editions including additional tracks. The song debuted exclusively on the Lavender Edition CD, sold at Target stores starting October 21, 2022, as a fan-targeted physical bundle that also featured versions of other songs to encourage merchandise purchases. Swift further promoted the track through official content, such as a November 2022 video clip highlighting its emotional bridge, which built anticipation among fans ahead of its wider digital release. On May 26, 2023, "Hits Different" became available on streaming platforms via the Midnights (Til Dawn Edition), a move prompted by fan demand and tied to ongoing tour merchandise offerings. Unlike lead singles from such as "Anti-Hero," the song received no official or treatments, with its primary visibility stemming from surprise inclusions in Swift's live shows. "Hits Different" made its live debut as an acoustic surprise song during the third night of Swift's The Eras Tour at Soldier Field in Chicago on June 4, 2023, marking the track's first onstage performance shortly after its streaming debut. The song was later performed in a mashup with "Death by a Thousand Cuts" during the opening night of the London dates at Wembley Stadium on June 21, 2024, delighting international audiences with its intimate guitar arrangement. It appeared once more on October 26, 2024, at the Caesars Superdome in New Orleans, blended with "Welcome to New York" in a piano-led set that closed the second night of shows there. These unannounced renditions served as key promotional moments, showcasing the song's versatility in the tour's acoustic segment without additional visual or recorded media support.

Reception

Critical reception

Critics praised "Hits Different" for its catchy, guitar-driven energy, marking it as a standout bonus track on the deluxe edition. described the song as a "breezy departure from the rest of the album, with sun-kissed rock guitar riffs and a chorus that’s pure pop bliss," highlighting its humorous take on post-breakup artifacts and emotional recovery. Overall, "Hits Different" has been received as a hidden gem that enhances the album's thematic diversity, blending humor with vulnerability; the original album, including bonus tracks in expanded editions, received strong critical acclaim, with an aggregate score of 85/100.

Commercial performance

"Hits Different" peaked at number 27 on the US in 2023, propelled by strong streaming activity and digital downloads alongside heightened interest from Taylor Swift's ongoing . Internationally, the track reached the top 20 on several national charts, including number 16 in on the ARIA Singles Chart, number 19 in on the , number 18 in the on the Official Singles Chart, number 8 in on the , and number 13 in on the chart. As of November 2025, the song has amassed over 269 million streams on , reflecting sustained fan engagement. Regarding certifications, "Hits Different" earned gold status in and in 2023, equivalent to 35,000 and 15,000 units respectively, and platinum in in 2024 for 40,000 units; as of 2025, it has not received from the RIAA in the United States.

Credits

Production credits

"Hits Different" was written by , , and . The track was produced by , , and , with Antonoff handling guitar, programming, synthesizer, and percussion, and Dessner contributing additional production. Swift provided lead vocals and oversaw creative direction as co-producer. Publishing is credited to Taylor Swift Music (BMI), administered by /ATV, along with associated entities for the collaborators.

Personnel

The personnel for "Hits Different" includes lead and background vocals performed by . contributed guitars (including ), synthesizers, drums (including snare), programming, and percussion to the track. Evan Smith and Zem Audu provided . Recording was handled by , with mixing by and mastering by .

References

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