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Itaewon Class
Itaewon Class
Itaewon Class
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Itaewon Class
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Hangul
이태원 클라쓰
Hanja
梨泰院 클라쓰
RRItaewon keullasseu
MRIt'aewŏn k'ŭllassŭ
GenreRomantic drama
Comedy[1]
Based onItaewon Class
by Gwang Jin
Developed byKim Do-soo for Showbox
Written byGwang Jin
Directed byKim Seong-yoon
Starring
Music by
Country of originSouth Korea
Original languageKorean
No. of episodes16
Production
Executive producerJo Joon-hyung
Producers
  • Lee Sang-yoon
  • Jung Soo-jin
  • Han Suk-won
Camera setupSingle-camera
Running time70 minutes
Production companies
  • Showbox
  • Zium Content[a]
  • Itaewon Class Production Partners
Original release
NetworkJTBC
ReleaseJanuary 31 (2020-01-31) –
March 21, 2020 (2020-03-21)
Related
Roppongi Class (TV Asahi, 2022)

Itaewon Class (Korean: 이태원 클라쓰) is a 2020 South Korean television series starring Park Seo-joon, Kim Da-mi, Yoo Jae-myung, and Kwon Nara. Based on the webtoon of the same name,[3] it is the first series to be produced by the film distribution company Showbox. It aired on JTBC in Korea from January 31 to March 21, 2020, and is streaming worldwide on Netflix.[4][5][6] The series won Best Drama Series at the 25th Asian Television Awards.[7][8]

Synopsis

[edit]

Due to an accident which killed his father, Park Sae-ro-yi (Park Seo-joon) attempted to kill Jang Geun-won (Ahn Bo-hyun), the son of Jangga Group's founder, Jang Dae-hee (Yoo Jae-myung). He was jailed and the woman he loved, Oh Soo-ah (Kwon Na-ra), was offered a university scholarship by Jang Dae-hee and later became the Strategic Planning Head of Jangga Group.

After his release from prison, Park Sae-ro-yi opens DanBam in Itaewon. He wants to be successful and seeks revenge towards Jangga Group. However, he is not too smart at managing his business. He then meets Jo Yi-seo (Kim Da-mi).

Cast

[edit]

Main

[edit]
Proprietor of DanBam, a bar-restaurant in Itaewon. In his youth, Sae-ro-yi gets expelled from high school for punching CEO Jang's son Geun-won, who was bullying a classmate, and becomes bereaved when his father is killed by Geun-won's reckless driving. Angered by the loss, he attacks Geun-won, leading to his three-year imprisonment. Following his father's steps, Sae-ro-yi opens his bar-restaurant DanBam in Itaewon seven years after he is released from jail, with the aim of expanding it into a franchise and defeating CEO Jang's food company Jangga Group. In 2020, he becomes the CEO of his company IC Group.
Manager of Sae-ro-yi's bar-restaurant DanBam. Yi-seo is a multi-talented and intelligent girl with an IQ of 162. She moved from New York to continue her studies in South Korea. She is also famous on social media as a power blogger and social media internet celebrity. Having a crush on Sae-ro-yi, she offers to become the manager of DanBam. Her lack of empathy and callous behavior has many people believe she is a sociopath, but she does end up caring for her DanBam coworkers. She especially has a breakthrough with Hyeon-yi after initially criticizing her cooking and believing her transgender identity would impede DanBam's business. Despite being declined by Sae-ro-yi, Yi-seo remains by his side as DanBam's manager. In 2020, Yi-seo becomes the CFO of Sae-ro-yi's company IC Group. Eventually, Sae-ro-yi realizes his feelings for Yi-seo and he confesses his love for her.
CEO of food company Jangga Group. CEO Jang is a self-made man who, despite the odds, succeeds in turning his once small bar into a large franchise company. In his years of experience leading Jangga, he develops a strong belief in power and authority as a means to achieve his goals. He meets Sae-ro-yi when the latter has a fight with his son Geun-won in high school and expects him to kneel as a submission of his power. However, Sae-ro-yi always resisted kneeling and made his life harder for it. In 2020, he is diagnosed with pancreatic cancer and doesn't have much long to live. Unfortunately, his illegal activities under Jangga was exposed and ruined his company. Despite kneeling before Sae-ro-yi for help, Sae-ro-yi absorbed Jangga into his company, leaving Dae-hee with nothing.
Head of the strategic planning team in Jangga Group; Sae-ro-yi's former classmate and first love. Abandoned by her mother, Soo-ah grew up in an orphanage and became close with Sae-ro-yi's father Sung-yeol. She becomes acquainted with Sae-ro-yi, who has a crush on her. After Sung-yeol's death, she receives a scholarship offer from Jangga Group and soon becomes an employee in the company. Though passionate about her work, she is torn between her allegiance to Jangga and her love for Sae-ro-yi. Due to their conflicts of interests, the two would hold a long term emotional relationship, but never a true romantic one. Eventually, Soo-ah realizes Sae-ro-yi's feelings have changed and the two remain as friends. She later became a whistle blower to the authorities on the crimes that Jangga have committed in the past during her time in the company and later starts her own restaurant.

Supporting

[edit]

DanBam staff

[edit]
  • Kim Dong-hee as Jang Geun-soo[13]
    • CEO Jang's second and illegitimate son; Yi-seo's classmate and staff member at DanBam. Geun-soo has been bullied by his older brother Geun-won and he never felt loved by his parents. Upon turning 17, he left the Jang family and lived by himself from then on. After inconveniencing DanBam in an incident, he decides to work for Sae-ro-yi, whom he considers to be a "real adult". He has a crush on Yi-seo. However, after leaving DanBam, Geun-soo chooses to work at his father's company to become the successor for Jangga Group, and gradually became ruthless towards his former DanBam colleagues due to his thirst to prove himself and win Yi-seo's affections. In 2020, Geun-soo is the director of Jangga Group, and he eventually reconciles with the DanBam staff after realising the error of his ways.
  • Ryu Kyung-soo as Choi Seung-kwon[14]
    • Staff member at DanBam. Seung-kwon was Sae-ro-yi's cellmate in prison. Believing that he cannot better his life outside of jail, he became a gangster under a gang leader upon his release. Seven years later, he meets Sae-ro-yi who, to his surprise, had already opened a bar in Itaewon. Deeply respecting Sae-ro-yi and his way to live a better life, he gives up being a gangster and starts working at DanBam. In 2020, he becomes one of the directors of Sae-ro-yi's company IC Group.
  • Lee Joo-young as Ma Hyun-yi[15]
    • DanBam's chief cook. Hyun-yi first met Sae-ro-yi in a factory where the two formerly worked, years before the start of DanBam. She was hired as DanBam's cook when Sae-ro-yi liked the food she once cooked for him back then. Hyun-yi is a transgender woman and has been saving money for her sex reassignment surgery. In 2020, she becomes one of the directors of Sae-ro-yi's company IC Group.
  • Chris Lyon as Kim To-ni[16]
    • DamBam's Guinean-Korean part-timer. Even though he cannot speak and understand English, To-ni is fluent in speaking Korean, owing to his Korean father and his one-year residence in South Korea, and French, the language he speaks in Guinea. Eventually, he is able to learn and speak a satisfactory amount of English. He also reunited with his Korean grandmother (a sponsor and investor of DanBam), who acknowledges him as her grandchild.

Jangga Group

[edit]
  • Ahn Bo-hyun as Jang Geun-won[17]
    • CEO Jang's first son and heir to Jangga Group. Geun-won was Sae-ro-yi and Soo-ah's classmate in high school who frequently bullied their classmate Ho-jin. He caused the vehicular accident that killed Sae-ro-yi's father Sung-yeol. Years later when he attempts to recruit Yi-seo into Jangga, his confession to the crime is recorded by her and he attacks her until Sae-ro-yi intervenes and gets him arrested. Dae-hee deserts Geun-won by admitting his son's crimes during his apology meeting and Geun-won was sentenced to seven years' imprisonment. In 2020, he is released on parole after serving four years out of his prison term and therefore, alongside Kim Hee-hoon and his gang, Geun-won plans to get revenge on Yi-seo by kidnapping both her and his brother, though he ultimately failed and he was sentenced to incarceration once again.
  • Kim Hye-eun as Kang Min-jung[18]
    • Jangga Group's executive director, who secretly plots to usurp CEO Jang. She is a close friend of Park Sung-yeol, father of Park Sae-ro-yi, which made her willing to ally with Sae-ro-yi against Dae-hee.
  • Hong Seo-joon as Mr. Kim[19]
    • Jang Dae-hee's right-hand man. He is very loyal to his boss.
  • Yoo Da-mi as Kim Sun-ae[20]
    • Jang Dae-hee's secretary and Kang Min-jung's spy.

Others

[edit]
Sae-royi's investment manager. Ho-jin was Sae-ro-yi, Soo-ah and Geun-won's classmate in high school. After years of bearing the constant bullying from Geun-won, he gets into a prestigious college and takes up business administration. He partners up with Sae-ro-yi in taking revenge against Geun-won and CEO Jang. In 2020, he becomes the financial manager for Sae-ro-yi's company IC Group. In one of the flashback scene when he visited Sae-ro-yi in prison; he listed Sae-ro-yi as a friend.
Yi-seo's mother, who disapproves of Yi-seo quitting college and working at DanBam. She also did not have a good impression of Sae-ro-yi at first but eventually consents to her daughter's relationship with him.
Detective in charge of Geun-won's hit-and-run case which he was pressured to cover up. He quit his job after the case and is now one of Sae-ro-yi's suppliers.
  • Choi Yu-ri as Oh Hye-won[24]
Oh Byeong-heon's daughter, who is oblivious to Sae-ro-yi's connection with her father.
To-ni's Korean paternal grandmother. After her son's death, she deeply regrets disapproving of her son's marriage to a Guinean woman (To-ni's mother), as it caused her son to run away. She is a loan shark who offers her services to Sae-ro-yi when he moves his bar to a new location. She was also one of the first supporters of Jangga.
  • Won Hyun-joon as Kim Hee-hoon[26]
Sae-ro-yi's former cellmate and a leader of a group of gangsters. Though initially cordial to both Sae-ro-yi and Choi Seung-kwon, he later allies himself with Jang Geun-won to kidnap Yi-seo and Geun-soo.
  • Han Hye-ji as Kook Bok-hee[27]
Yi-seo and Geun-soo's former classmate. Her bullying activities were exposed after Yi-seo recorded her performing the act, which publicly humiliated her. After running into Yi-seo months later, she attempted to assault her for ruining her reputation alongside her friends, only to be beaten down by Yi-seo.

Special appearances

[edit]
A student who had a crush on Sae-ro-yi and had her confession rejected by him.
Sae-ro-yi's father and former employee in Jangga Group. He taught Sae-ro-yi to stick to his beliefs and to fight for what is right. He resigned from Jangga in defense of Sae-ro-yi's deed of stopping Geun-won's bullying. He died in an accident caused by Geun-won.
Soo-ah's acquaintance and TV celebrity. He works at a bar that Sae-ro-yi visits twice (years before and after opening DanBam). They meet again after Sae-ro-yi moves the location of his bar.
Geun-soo's elder friend who goes to DanBam with Geun-soo and Yi-seo where the two get caught for underage drinking.
Mother of Bok-hee, whose behavior was exposed online by Yi-seo.
One of Bok-hee's friends. She, alongside Bok-hee and her friend, attempted to assault Yi-seo after running into each other months after high school graduation.
The daughter of the CEO of a pharmaceutical company and Geun-won's blind date. The blind date was arranged by Geun-won's father.
Sae-ro-yi's acquaintance. She applied for the job that was eventually offered to Kim To-ni. Yi-seo rejected her application out of jealousy of her and Sae-ro-yi's close relationship.
  • Kim Il-joong as himself (Ep. 11 & 13)[36]
Host of the cooking program show The Best Pub.
CEO of the investment firm Jungmyung Holdings. He offers Sae-ro-yi to franchise DanBam. Later he was one of the sleeper agent for Dae-hee to thwart Sae-ro-yi plan to franchise DanBam.
A contestant on The Best Pub. He represents Jangga Group as the head cook and comes in second to Hyun-yi during the final. He subsequently gets fired.
The new chef at Soo-ah's restaurant in which Hong Seok-cheon invested after he passed the job interview.

Production

[edit]

The first script reading took place in August 2019 at JTBC Building in Sangam-dong, Seoul, South Korea.[40]

Park Seo-joon and Yoo Jae-myung had previously worked together in the KBS2 drama's Hwarang: The Poet Warrior Youth.

Original soundtrack

[edit]
Itaewon Class: Original Soundtrack
Soundtrack album by
Various Artists
ReleasedMarch 20, 2020
GenreSoundtrack
Length4:02:10
Language
LabelVlending Co., Ltd.

Itaewon Class: Original Soundtrack

[edit]

The drama's soundtrack is compiled in a four-part album released on March 20, 2020. CDs 1 and 2 contain the drama's theme songs and their instrumental versions, while CDs 3 and 4 contain the drama's musical score. The following lists are the track listings for the online streaming version of the album.[41][42]

CD 1
No.TitleLyricsMusicArtistLength
1."You Make Me Back"
  • Oh Hyun-joo
  • Kim Jin-hoon
Kim Jin-hoonWoosung (The Rose)3:15
2."Start Over" (시작[b])Seo Dong-sungPark Sung-ilGaho3:20
3."Still Fighting It"Ben FoldsBen FoldsLee Chan-sol5:20
4."Our Souls at Night" (우리의 밤[c])Lee Chi-hoonPark Sung-ilSondia4:44
5."No Break" (직진[d])Lee Chi-hoonPark Sung-ilThe Vane2:53
6."Someday, The Boy" (그때 그 아인)Seo Dong-sungPark Sung-ilKim Feel4:48
7."Maybe"
  • Sondia
  • Miriam
Park Sung-ilSondia3:48
8."You Make Me Back" (Inst.) Kim Jin-hoon 3:15
9."Start Over" (Inst.) Park Sung-il 3:20
10."Still Fighting It" (Inst.) Ben Folds 5:20
11."Our Souls at Night" (Inst.) Park Sung-il 4:44
12."No Break" (Inst.) Park Sung-il 2:53
13."Someday, The Boy" (Inst.) Park Sung-il 4:48
Total length:52:28
CD 2[e]
No.TitleLyricsMusicArtistLength
1."Diamond" (돌덩이[f])
  • Gwang Jin
  • Lee Chi-hoon
Park Sung-ilHa Hyun-woo (Guckkasten)3:29
2."Sweet Night"
  • Hiss noise
  • V (BTS)
  • Adora
  • Michel "Lindgren" Schulz
  • Hiss noise
  • V (BTS)
  • Adora
  • Michel "Lindgren" Schulz
V (BTS)3:34
3."Say"
  • Seo Dong-sung
  • Lee Chi-hoon
Park Sung-ilYoon Mi-rae4:20
4."Are We Just Friends?" (우린 친구뿐일까)Seo Dong-sungPark Sung-ilSondia3:48
5."No Words" (어떤 말도)Kwon Young-chanHong So-jinCrush4:31
6."With Us"Taibian
  • Taibian
  • Baaq
  • CHKmate
Verivery4:17
7."Brand New Way"DamonPark Sung-ilDamon2:52
8."Diamond" (Inst.) Park Sung-il 3:29
9."Sweet Night" (Inst.) 
  • Hiss noise
  • V (BTS)
  • Adora
  • Michel "Lindgren" Schulz
 3:34
10."Say" (Inst.) Park Sung-il 4:20
11."Are We Just Friends?" (Inst.) Park Sung-il 3:48
12."No Words" (Inst.) Hong So-jin 4:31
13."With Us" (Inst.) 
  • Taibian
  • Baaq
  • CHKmate
 4:17
Total length:50:50
CD 3
No.TitleArtistLength
1."Itaewon Class" (이태원 클라쓰)Kim Joon-suk3:54
2."I Wanted to be a Policeman" (제 꿈은 경찰이었습니다)Noh Yoo-rim3:07
3."I Have a 15-Year Plan, Brace Yourself" (내 계획은 15년 짜리니까 기대해라)Goo Bon-choon3:42
4."DanBam Kitchen" (단밤 주방)Kim Jung-wan3:12
5."IQ 162, City Girl" (IQ162 도시여자)Kim Hyun-do2:43
6."That's My Goal" (그게 내 목표야)Shim Hee-jin1:55
7."Sociopath" (소시오패스)Goo Bon-choon1:51
8."The Story" (사연)Noh Yoo-rim3:05
9."I'm Always Grateful" (난 늘 고마운 마음뿐이야)Jung Hye-bin3:05
10."A New Morning" (새로운 아침)Kim Tae-jin2:11
11."My Bittersweet Night" (쓰린 밤이... 내 삶이 달달했으면)Park Hye-min1:57
12."Crush" (짝사랑)Shim Hee-jin2:42
13."Operation" (도모)Kim Joon-suk3:29
14."You think you can act like a jock only because you're the son of a billionaire?" (재벌 2세면 양아치 짓 해도 되는 거냐?)Son Sung-rak2:14
15."Tragedy of Success" (성공이라는 비극)Kim Hyun-do3:37
16."The Winner Takes It All" (약육강식)Noh Yoo-rim2:58
17."I Am The Powerful Ruler" (나는 권위적인 사람이야)Son Sung-rak2:08
18."The Beginning of Revenge" (복수의 시작)Shim Hee-jin3:05
19."You Can't Do This to Me" (넌 나한테 이러면 안 돼)Goo Bon-choon2:31
20."Unforgettable Past" (잊을 수 없는 과거)Kim Hyun-do2:13
21."Don't Feel Sorry When Eating Pork or Chicken" (돼지나 닭을 먹을 때 미안한 마음은 갖지 마라)Shin Yoo-jin2:32
22."I Will be Stronger" (저는 더욱더 강해지겠습니다)Kim Joon-suk2:34
23."False Tears" (거짓 눈물)Shin Yoo-jin2:35
24."It's All For Jangga Co.'s Sake" (모든 건 장家를 위해서)Goo Bon-choon3:10
25."A Hit-And-Run" (뺑소니 사건)Son Sung-rak2:17
Total length:1:08:47
CD 4
No.TitleArtistLength
1."Defence"
  • Studio Curiosity
  • Park Sung-il
  • Fraktal
1:22
2."Impressive Day" (인상적인 하루)
  • Studio Curiosity
  • Judah Earl
3:00
3."His Night" (이 남자의 밤)
  • Studio Curiosity
  • Judah Earl
2:50
4."A Word of Love" (사랑한단 말)
  • Studio Curiosity
  • Park Sung-il
3:48
5."You Are Always Shining Too Bright To Me" (넌 나한테 항상 지나치게 빛나)
  • Studio Curiosity
  • Judah Earl
3:13
6."I'm Going To Crush You All" (내가 다 부숴버릴 거야)
  • Studio Curiosity
  • Judah Earl
3:04
7."It's Still Bitter" (아직 씁니다)
  • Studio Curiosity
  • Park Sung-il
4:26
8."I Don't Mind That You Don't Feel The Same Way" (보답받지 못하는 마음이라도)
  • Studio Curiosity
  • Judah Earl
2:52
9."It's Funny I'm Feeling This Way At My Age" (이 나이에 이런 감정)
  • Studio Curiosity
  • Judah Earl
2:48
10."IC Inc." (주식회사 IC)
  • Studio Curiosity
  • Judah Earl
2:59
11."Truth Game" (진실게임)
  • Studio Curiosity
  • Judah Earl
3:15
12."I Look Forward To It, Partner" (잘 부탁한다, 파트너)
  • Studio Curiosity
  • Judah Earl
2:39
13."I've Changed Quite a Lot" (난 꽤나 많이 변했어)
  • Studio Curiosity
  • Judah Earl
2:48
14."I Don't Have To Convince Others About Who I Am" (내가 나인 것에 다른 사람의 납득은 필요 없다)
  • Studio Curiosity
  • Judah Earl
3:31
15."You Have No Idea How Proud I Was" (얼마나 자랑스러운 아들이냐)
  • Studio Curiosity
  • Judah Earl
2:40
16."All You Need Is One Word" (그냥 말 한마디면 돼요)
  • Studio Curiosity
  • Park Sung-il
2:02
17."How Does It Taste?" (술맛이 어떠냐?)
  • Studio Curiosity
  • Park Sung-il
2:20
18."Still We Are" (여전히 우린)
  • Studio Curiosity
  • Park Sung-il
2:12
19."We Can Do It" (우리는 된다)
  • Studio Curiosity
  • Judah Earl
2:59
20."Fresh Start" (새로운 시작)
  • Studio Curiosity
  • Judah Earl
2:44
21."I Want To Know More About You" (난 니가 궁금해)
  • Studio Curiosity
  • Fraktal
1:53
22."So why can't the earth just explode so this can all end?" (차라리 지구가 터져버렸으면 좋겠다)
  • Studio Curiosity
  • Fraktal
2:11
23."Because I'm Korean" (저 한국 사람인데요)
  • Studio Curiosity
  • Fraktal
1:35
24."An Unreasonable World" (불합리한 세상)
  • Studio Curiosity
  • Park Sung-il
1:21
25."All Invested In Jangga" (전부 장가에 투자해)Shin Yoo-jin2:59
26."Tenacity, Bravado" (고집, 객기)Shim Hee-jin2:34
Total length:1:10:05
Itaewon Class: Original Soundtrack Parts 1–13

Part 1

[edit]
Released on January 31, 2020 (2020-01-31)[43]
No.TitleLyricsMusicArtistLength
1."Still Fighting It"Ben FoldsBen FoldsLee Chan-sol5:20
2."Still Fighting It" (Inst.) Ben Folds 5:20
Total length:10:40

Part 2

[edit]
Released on February 1, 2020 (2020-02-01)[44]
No.TitleLyricsMusicArtistLength
1."Start Over" (시작[b])Seo Dong-sungPark Sung-ilGaho3:20
2."Start Over" (Inst.) Park Sung-il 3:20
Total length:6:40

Part 3

[edit]
Released on February 7, 2020 (2020-02-07)[45]
No.TitleLyricsMusicArtistLength
1."Diamond" (돌덩이[f])
  • Gwang Jin
  • Lee Chi-hoon
Park Sung-ilHa Hyun-woo (Guckkasten)3:29
2."Diamond" (Inst.) Park Sung-il 3:29
Total length:6:58

Part 4

[edit]
Released on February 8, 2020 (2020-02-08)[46]
No.TitleLyricsMusicArtistLength
1."Our Souls at Night" (우리의 밤[c])Lee Chi-hoonPark Sung-ilSondia4:44
2."Our Souls at Night" (Inst.) Park Sung-il 4:44
Total length:9:28

Part 5

[edit]
Released on February 14, 2020 (2020-02-14)[47]
No.TitleLyricsMusicArtistLength
1."You Make Me Back"
  • Oh Hyun-joo
  • Kim Jin-hoon
Kim Jin-hoonWoosung (The Rose)3:15
2."You Make Me Back" (Inst.) Kim Jin-hoon 3:15
Total length:6:30

Part 6

[edit]
Released on February 15, 2020 (2020-02-15)[48]
No.TitleLyricsMusicArtistLength
1."Someday, The Boy" (그때 그 아인)Seo Dong-sungPark Sung-ilKim Feel4:48
2."Someday, The Boy" (Inst.) Park Sung-il 4:48
Total length:9:36

Part 7

[edit]
Released on February 21, 2020 (2020-02-21)[49]
No.TitleLyricsMusicArtistLength
1."Are We Just Friends?" (우린 친구뿐일까)Seo Dong-sungPark Sung-ilSondia3:48
2."Maybe"
  • Sondia
  • Miriam
Park Sung-ilSondia3:48
3."Defence" 
  • Park Sung-il
  • Fraktal
 1:22
4."Are We Just Friends?" (Inst.) Park Sung-il 3:48
Total length:12:46

Part 8

[edit]
Released on February 22, 2020 (2020-02-22)[50]
No.TitleLyricsMusicArtistLength
1."Say"
  • Seo Dong-sung
  • Lee Chi-hoon
Park Sung-ilYoon Mi-rae4:20
2."Say" (Inst.) Park Sung-il 4:20
Total length:8:40

Part 9

[edit]
Released on February 29, 2020 (2020-02-29)[51]
No.TitleLyricsMusicArtistLength
1."With Us"Taibian
  • Taibian
  • Baaq
  • CHKmate
Verivery4:17
2."With Us" (Inst.) 
  • Taibian
  • Baaq
  • CHKmate
 4:17
Total length:8:34

Part 10

[edit]
Released on March 6, 2020 (2020-03-06)[52]
No.TitleLyricsMusicArtistLength
1."No Break" (직진[d])Lee Chi-hoonPark Sung-ilThe Vane[g]2:53
2."No Break" (Inst.) Park Sung-il 2:53
Total length:5:46

Part 11

[edit]
Released on March 7, 2020 (2020-03-07)[53]
No.TitleLyricsMusicArtistLength
1."No Words" (어떤 말도)Kwon Young-chanHong So-jinCrush4:31
2."No Words" (Inst.) Hong So-jin 4:31
Total length:9:02

Part 12

[edit]
Released on March 13, 2020 (2020-03-13)[54]
No.TitleLyricsMusicArtistLength
1."Sweet Night"
  • Hiss noise
  • V (BTS)
  • ADORA
  • Michel "Lindgren" Schulz
  • Hiss noise
  • V (BTS)
  • ADORA
  • Michel "Lindgren" Schulz
V (BTS)3:34
2."Sweet Night" (Inst.) 
  • Hiss noise
  • V (BTS)
  • ADORA
  • Michel "Lindgren" Schulz
 3:34
Total length:7:08

Part 13

[edit]
Released on March 14, 2020 (2020-03-14)[55]
No.TitleLyricsMusicArtistLength
1."Brand New Way"DamonPark Sung-ilDamon2:52
2."Brand New Way" (Inst.) Park Sung-il 2:52
Total length:5:44

Chart performance

[edit]
Title Year Peak
positions 		Remarks Ref.
KOR
"Start Over" (시작) (Gaho) 2020 1 Part 2 [56]
"Diamond" (돌덩이) (Ha Hyun-woo (Guckkasten)) 4 Part 3 [57]
"Someday, the Boy" (그때 그 아인) (Kim Feel) 3 Part 6
"Say" (Yoon Mi-rae) 63 Part 8 [56]
"No Words" (어떤 말도) (Crush) 76 Part 11
"Sweet Night" (V) 14 Part 12

Reception

[edit]

Itaewon Class' final episode recorded a 16.548% nationwide audience share, making it the fifth-highest viewership rating in JTBC, and the 14th highest-rated drama in Korean cable television history, just slightly under Love (ft. Marriage and Divorce).[58][59] The drama was also praised for its realistic portrayal of subjects such as prejudice and discrimination against foreigners, ex-convicts and LGBT people, as well as the portrayal of misbehaviours by chaebols.[60]

Time Magazine included Itaewon Class on its list of "The 10 Best Korean Dramas to Watch on Netflix".[61] Forbes included the series on its list of "The 13 Best Korean Dramas Of 2020".[62] The Guardian mentioned the drama in an article recommending Korean dramas to watch after finishing Squid Game.[63] Google Trends revealed that the series was the #1 most-searched drama/entertainment program of 2020, and the fourth most searched domestic search term of 2020 in South Korea.[64][65]

Viewership

[edit]
Itaewon Class : South Korea viewers per episode (millions)
SeasonEpisode numberAverage
12345678910111213141516
11.2611.3711.9772.5002.8523.0853.0263.2543.6123.8033.5143.5303.3213.7853.8414.4253.072
Source: Audience measurement performed nationwide by Nielsen Korea.[66]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[67]
Nationwide Seoul
1 January 31, 2020 4.983% 5.283%
2 February 1, 2020 5.330% 5.634%
3 February 7, 2020 8.013% 8.253%
4 February 8, 2020 9.382% 10.692%
5 February 14, 2020 10.716% 11.986%
6 February 15, 2020 11.608% 12.636%
7 February 21, 2020 12.289% 13.215%
8 February 22, 2020 12.562% 13.990%
9 February 28, 2020 13.965% 14.903%
10 February 29, 2020 14.760% 16.160%
11 March 6, 2020 13.798% 15.496%
12 March 7, 2020 13.398% 14.817%
13 March 13, 2020 13.101% 14.344%
14 March 14, 2020 14.197% 15.568%
15 March 20, 2020 14.661% 16.012%
16 March 21, 2020 16.548% 18.328%
Average 11.832% 12.957%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).

Awards and nominations

[edit]
Year Award Category Recipient Result Ref.
2020 56th Baeksang Arts Awards Best Director (TV) Kim Seong-yoon Nominated [68][69][70]
Best Actor (TV) Park Seo-joon Nominated
Best Supporting Actor (TV) Yoo Jae-myung Nominated
Best Supporting Actress (TV) Kwon Nara Nominated
Best New Actor (TV) Ahn Bo-hyun Nominated
Best New Actress (TV) Kim Da-mi Won
Technical Award Park Sung-il (Music) Nominated
4th Soribada Best K-Music Awards Best Hallyu OST Gaho ("Start Over") Won [71]
15th Seoul International Drama Awards Best Mini Series - Silver Bird Prize Itaewon Class Won [72][73][unreliable source?]
2020 Mnet Asian Music Awards Best OST Gaho ("Start Over") Won [74][unreliable source?][75][unreliable source?]
Song of the Year Nominated
2021 25th Asian Television Awards Best Drama Series Itaewon Class Won [76][7]
7th APAN Star Awards Grand Prize (Daesang) Park Seo-joon Nominated [77][78][unreliable source?]
Drama of the Year Itaewon Class Won
Best New Actor Ahn Bo-hyun Nominated
Best New Actress Kim Da-mi Nominated
Popular Star Award, Actress Nominated
Popular Star Award, Actor Park Seo-joon Nominated
Best OST V ("Sweet Night") Won
30th Seoul Music Awards OST Award Gaho ("Start Over") Nominated [79][unreliable source?]
Ha Hyun-woo ("Diamond") Nominated
Kim Feel ("Someday, The Boy") Nominated
Korea Communications Commission Broadcasting Awards Excellence Award Itaewon Class Won [80]

International adaptations

[edit]

See also

[edit]

Notes

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Itaewon Class

View on Grokipedia
from Grokipedia
(Korean: 이태원 클라쓰) is a South Korean television drama series that aired in 2020, centering on Park Sae-ro-yi, an ex-convict portrayed by , who establishes a bar in Seoul's neighborhood to challenge the dominant Jangga Group, the conglomerate linked to his father's death, amid themes of personal resilience and corporate rivalry. The series, adapted from Jo Gwang-jin's of the same name, features a supporting cast including as the strategic advisor Jo Yi-seo, as the prison mentor Oh Soo-ah's father, and as the Jangga executive Jang Da-hee. It premiered on on January 31, 2020, and concluded on March 21, 2020, with 16 episodes broadcast on Fridays and Saturdays at 23:00 KST. The narrative follows Sae-ro-yi's entrepreneurial journey, recruiting a diverse team including a woman, a former idol with a hidden past, and a North Korean defector, to build his business while confronting and ethical dilemmas in South Korea's competitive . Itaewon Class garnered significant viewership, achieving nationwide ratings that peaked at 16.548% according to AGB Nielsen, securing its position as the second highest-rated drama at the time, surpassed only by Sky Castle. Critically, it received an 8.1/10 rating on from over 23,000 users and an 84% approval on , praised for its handling of social issues like class disparity, racial prejudice, and LGBTQ+ , though some critiques focused on pacing inconsistencies and representational choices, such as casting a actress for a . Among its achievements, the series won Best Drama Series at the 25th and earned the Best New Actress award at the , highlighting its impact on elevating discussions of social injustice in Korean media. Available globally on , it contributed to the international surge in K-drama popularity during 2020, emphasizing underdog success against entrenched power structures without romanticizing systemic flaws.

Narrative Structure

Synopsis

Itaewon Class follows Park Sae-ro-yi, a determined young man whose life is upended after he assaults a school bully, Jang Geun-won, son of powerful leader Jang Dae-hee, leading to his expulsion and . Following a hit-and-run incident that kills his father—perpetrated by Geun-won—Sae-ro-yi confronts Dae-hee, resulting in his imprisonment. Upon release in 2010, Sae-ro-yi rejects a job offer from Jangga Group and instead opens DanBam, a small bar in Seoul's district, vowing to build success through his own principles and hard work. Over the course of the 16-episode series, aired from January 31 to March 21, 2020, Sae-ro-yi assembles a team of allies to grow DanBam into a competitive enterprise, clashing with Jangga's dominance in the through strategic expansions, partnerships, and confrontations. The narrative tracks Sae-ro-yi's unyielding pursuit of independence and retribution amid business rivalries, personal setbacks, and alliances tested by ambition and loyalty.

Key Themes and Motifs

The series underscores as a mechanism for transcending socioeconomic barriers through individual initiative and market-driven , portraying the protagonist's ascent from incarceration and to competitive viability via persistent effort and strategic rather than reliance on institutional favoritism or victimhood narratives. This aligns with causal principles where outcomes stem from personal agency—such as identifying high-leverage actions yielding disproportionate results, akin to the applied to business operations—over deterministic structural impediments. The narrative illustrates free-market competition enabling underdogs to challenge entrenched conglomerates by prioritizing customer value and , reflecting real-world dynamics where disrupts monopolistic advantages without presupposing egalitarian interventions. Recurring motifs highlight integrity as a long-term causal driver of , contrasting ethical steadfastness with opportunistic shortcuts that erode ; decisions rooted in core principles, such as refusing for expediency, yield compounded advantages through and team , grounded in observable business causality where trust underpins repeat patronage and partnerships. This eschews , emphasizing verifiable consequences: principled actions foster resilience against adversity, while ethical lapses invite backlash and isolation, as evidenced in the show's depiction of corporate overreach inviting market correction via nimble rivals. In Itaewon's multicultural milieu, diversity manifests as a pragmatic asset, harnessing varied perspectives for enhanced adaptability and broader market appeal—drawing international clientele and innovating offerings—rather than an abstract ; the ensemble's heterogeneity drives competitive edge through complementary skills, illustrating how demographic variance correlates with empirical gains in customer acquisition and problem-solving in globalized locales. are framed through realism, where interpersonal conflicts arise from clashing incentives but resolve via merit-based alliances, prioritizing agency over collective grievance.

Characters

Protagonists and Allies

Park Sae-ro-yi serves as the central protagonist, a former high school student expelled in 2006 for assaulting Jang Geun-won, the son of Jangga Group's CEO, after witnessing . Following his father's in a hit-and-run incident for which he takes responsibility and serves a sentence for involuntary , Sae-ro-yi opens DanBam, a bar-restaurant in Itaewon's diverse neighborhood, rejecting offers of subservience to corporate power in favor of independent built on personal principles and merit. His unyielding and focus on fair competition drive DanBam's growth, emphasizing resilience against systemic advantages held by established conglomerates. Jo Yi-seo functions as DanBam's manager, leveraging her for , , and operational decisions that enable the establishment to challenge larger rivals through innovative positioning in Itaewon's competitive food scene. Joining the team out of admiration for Sae-ro-yi's integrity, she exhibits loyalty and ambition, pursuing professional advancement while navigating unrequited romantic feelings that reinforce her dedication to the group's collective success. Her direct approach to challenges, including risk-taking in expansion efforts, underscores a merit-driven that prioritizes capability over connections. Supporting allies bolster DanBam's operations with specialized skills acquired through personal hardships, fostering a team dynamic rooted in mutual respect and competence:
  • Ma Hyun-yi, the head chef, applies culinary expertise to develop distinctive menu items that differentiate DanBam, drawing on her background to contribute reliably despite societal barriers.
  • Choi Seung-kwon, Sae-ro-yi's former cellmate, handles logistical and physical tasks with steadfast loyalty, aiding in daily management and embodying reformed determination.
  • Kim To-ni, a Guinean-Korean part-timer, utilizes bilingual proficiency to serve international patrons, enhancing customer reach in Itaewon's multicultural environment amid experiences of .
  • Jang Geun-soo, an illegitimate son of Jangga's CEO, provides insider knowledge of industry practices, applying it to refine DanBam's strategies and operations for competitive parity.
Oh Soo-ah, Sae-ro-yi's high school acquaintance and former ward of his father, offers intermittent assistance from her position at Jangga, including on corporate misconduct that indirectly supports DanBam's survival, though her divided loyalties reflect tensions between personal ties and professional obligations.

Antagonists and Rivals

Jang Dae-hee, portrayed by , functions as the central antagonist, depicted as a self-made patriarch who elevates Jangga Group into a dominant food corporation through unrelenting focus on expansion and control. Originating from a humble food bar, Dae-hee prioritizes and corporate , routinely subordinating personal relationships—including those with his sons—to safeguard the company's market position against upstarts like protagonist Park Sae-ro-yi's DanBam . His strategic decisions, such as initially concealing his son Geun-won's criminal acts to avoid but later publicly acknowledging them during a formal apology to preserve Jangga's public image, underscore a causal realism where short-term cover-ups yield to long-term reputational calculus, reflecting real-world pressures on conglomerates to maintain confidence amid ethical lapses. Jang Geun-won, played by Ahn Bo-hyun, embodies the perils of nepotistic entitlement as Dae-hee's legitimate firstborn and designated heir, whose impulsive aggression initiates the core feud by bullying Sae-ro-yi in high school, resulting in Sae-ro-yi's expulsion on October 15, 2005. Geun-won's subsequent involvement in a hit-and-run incident that kills Sae-ro-yi's father on January 18, 2007, exemplifies poor judgment amplified by familial privilege, leading to his imprisonment after Dae-hee withdraws protection to mitigate broader corporate fallout. This arc highlights how unchecked heir apparent status fosters sabotage-oriented rivalries, such as pressuring suppliers and regulatory leverage against competitors, tactics that, while rooted in monopolistic defense, erode trust and invite antitrust scrutiny in competitive markets. Jang Geun-soo, portrayed by Kim Dong-hee, represents the fallout of intra-family as Dae-hee's illegitimate younger son, subjected to paternal and exclusion that drives his initial alignment with Jangga's interests before defecting amid personal resentments. Geun-soo's unrequited pursuit of Jo Yi-seo and opportunistic maneuvers illustrate rival dynamics born from marginalization within a hierarchical , where attempts to prove worth through aggressive tactics—such as infiltrating rival operations—ultimately expose the self-defeating nature of unethical competition, contributing to Jangga's internal fractures and external vulnerabilities. These familial rivalries manifest in targeted sabotages, including market suppression and proxy conflicts, which the series portrays as causally linked to sustained reputational harm, as Jangga's aggressive monopoly preservation tactics alienate stakeholders and empower nimble challengers despite the necessities of scale in competition.

Supporting Figures

Ma Hyun-yi, the chef at DanBam, joins the staff after serving time in alongside Park Sae-ro-yi, bringing specialized fusion cooking skills that enable menu innovations like signature dishes blending Korean and international flavors to boost patronage and revenue amid competitive pressures. Her contributions extend beyond diversity representation, as her expertise directly counters Jangga's standardized offerings by facilitating targeted promotions that increase foot traffic in Itaewon's multicultural setting. Choi Seung-kwon, a physically imposing former fighter hired for his loyalty and brawling prowess, manages and handles confrontations with rivals or disruptive patrons, ensuring operational stability during peak hours and expansions that test DanBam's resilience against corporate . His exemplifies the practical need for diverse skill sets in small businesses facing physical and competitive threats, as seen in episodes where his interventions prevent disruptions that could lead to regulatory scrutiny or lost income. Tony Kim, an immigrant staff member with bilingual capabilities, aids in serving Itaewon's expatriate community and streamlines international supply chains for ingredients, addressing logistical challenges in sourcing non-traditional items that support DanBam's differentiation strategy. His presence highlights the regulatory hurdles of employing foreign workers under South Korea's labor laws, including visa compliance, while contributing to revenue growth through expanded customer bases. Jang Geun-soo, operating as a part-time server despite his ties to the rival Jangga conglomerate, provides insider knowledge on corporate tactics, enabling DanBam to navigate pricing wars and supply disruptions effectively. External figures, such as food inspectors and franchise regulators encountered during DanBam's growth phases, impose compliance requirements like hygiene audits—mirroring real Korean small business obstacles under the —compelling adaptive measures that advance plot progression without overt antagonism. These peripherals collectively underscore the causal links between workforce heterogeneity and surmounting uniformity-driven market dominance by larger entities.

Production

Development and Writing

Itaewon Class originated as a webtoon of the same name authored and illustrated by Jo Kwang-jin, serialized weekly on Daum Webtoon from December 27, 2016, to July 3, 2018. The story centers on a protagonist's quest for revenge against a corporate conglomerate through establishing a competitive pub business in Seoul's Itaewon district, incorporating elements of entrepreneurial startup challenges and diverse team-building. Jo Kwang-jin personally adapted the webtoon into the drama's script, marking his transition from webcomic creator to screenwriter for this JTBC production, which was the first drama series undertaken by film company Showbox. Pre-production advanced with the first script reading in August 2019 at JTBC's headquarters in Sangam-dong, , attended by director Kim Sung-youn and principal cast members to refine dialogue and character dynamics. In converting the completed —spanning approximately 80 episodes—into a 16-episode format airing from to March 21, 2020, Jo expanded the narrative to emphasize serialized progression of the protagonist's business ventures, including realistic depictions of market competition and operational hurdles faced by small enterprises against larger conglomerates. This adaptation amplified character backstories and interpersonal conflicts to suit extended runtime, while preserving the core motif rooted in the father's death and subsequent expulsion from school. Jo Kwang-jin highlighted creative decisions to delve deeper into characters' psychological motivations during scripting, enabling viewers to empathize with their emotional drives more than the webtoon's visual format allowed. He incorporated real-world Korean societal elements, such as prevalent drinking customs in settings and the struggles of entering the job market, to ground the entrepreneurial arc in observable causal patterns of and strategic alliances over mere . The script evolution shifted focus from the webtoon's episodic comic pacing to a redemption trajectory, where initial vengeance evolves through tangible achievements, reflecting principles of merit-based hiring and against entrenched power structures. Jo noted that characters themselves became the pivotal element, with their diverse traits— including unconventional hires based on individual strengths—driving the plot's realism over idealized tropes.

Casting and Filming

was confirmed for the lead role of Park Sae-ro-yi, the resilient ex-convict protagonist, on July 25, 2019, selected for his ability to portray a character defined by unyielding determination and personal growth amid adversity. was cast as Jo Yi-seo, the sharp-witted female lead, marking her television debut; she cited binge-reading the source in three hours as a key factor in her enthusiasm for the role's bold, independent archetype. Supporting roles included as the antagonist Jang Dae-hee and as Kwon Soo-ah, with the ensemble chosen to align with the narrative's emphasis on diverse backgrounds and moral contrasts, as revealed during the first script reading on August 2019 at JTBC's Sangam headquarters. Principal photography commenced shortly after the August 2019 script reading and wrapped prior to the series' January 31, 2020 premiere, adhering to the industry's standard compressed timeline of approximately five months for 16 episodes to enable concurrent airing. Filming emphasized on-location shoots in Seoul's district to authentically depict its multicultural business milieu, utilizing sites such as Noksapyeong Bridge for reflective scenes, Itaewon Children's Park, and real pubs like those reimagined as "DanBam" to capture the area's vibrant, diverse street-level entrepreneurship without heavy reliance on sets. This approach minimized studio costs while leveraging natural lighting and urban energy, a logistical efficiency common in productions managed by , the company's inaugural drama venture. The production faced minor disruptions from the emerging outbreak in early 2020, with the first half of episodes pre-filmed to buffer against potential halts, allowing the series to maintain its broadcast schedule without postponement. Adaptive measures, such as shifting promotional events to closed sets, ensured completion amid South Korea's initial wave, demonstrating the sector's resource agility in prioritizing health protocols over expansive crowd scenes.

Real-World Inspirations

The antagonist family's control over the in Itaewon Class parallels the outsized influence of South Korea's conglomerates, which account for roughly 80% of the national economy's output and frequently feature in real-world succession battles marked by intra-family litigation and power struggles. For instance, in 2015, Lotte Group's founding brothers' sons, and Shin Dong-joo, engaged in a public feud over management rights, involving lawsuits, disinheritances, and allegations of impaired judgment that disrupted operations and drew scrutiny to governance flaws. Similar disputes persist, as seen in the 2025 contest for control of Korea Zinc, the world's largest zinc producer, pitting family factions against entrenched structures amid risks to minority shareholders. These events underscore causal dynamics of concentrated family ownership, where heirs prioritize control over efficiency, often evading accountability through political ties—a pattern the series dramatizes without idealizing corporate overreach. The protagonist's bar in reflects the district's real economy as Seoul's premier international enclave, where niche markets in , nightlife, and expat-oriented retail sustain diverse, often foreign-led ventures amid broader dominance in standardized sectors like . hosts hundreds of establishments catering to non-Korean preferences, from Thai and Italian imports to multicultural bars, fostering resilience through targeted demographics rather than scale, with its proximity to U.S. military bases historically seeding this hybrid ecosystem since the . This contrasts with mainstream Korean markets, where affiliates like Lotte or CJ control over 70% of distribution, leaving margins thin for independents but viable for specialized operators in 's foot traffic-heavy, 24/7 vibe. The narrative of youthful defiance via entrepreneurship amid inequality echoes South Korea's 2020s landscape, where youth unemployment hovered at 7-10% through the decade—peaking above 10% in 2018 before easing to 4.8% by September 2025—driving irregular employment for over 30% of young workers in precarious roles. Only 12.2% of Koreans have attempted startups, the lowest among surveyed Asian nations, reflecting risk aversion in a system favoring chaebol jobs despite SMEs comprising 99% of firms yet struggling with talent shortages due to wage gaps. Survival rates underscore harsh realities: just 33.8% of new businesses founded in 2020 remained operational after five years, with regional variances showing lower persistence in competitive urban hubs like Seoul. The series thus grounds its underdog arc in these empirical constraints, highlighting that while niche innovation offers paths against inequality—where the top 10% hold 43% of income—most ventures fail due to capital barriers, regulatory hurdles, and market saturation, without portraying success as normative.

Soundtrack

Original Score and Singles

The original score for Itaewon Class was composed and music-directed by Park Sung-il, who handled arrangements for key instrumental cues throughout the series. These cues integrate electronic elements, strings, and percussion to support narrative tension, particularly in sequences depicting corporate rivalries and personal resolve, such as escalating boardroom disputes where rising motifs signal strategic maneuvering./%EB%93%9C%EB%9D%BC%EB%A7%88%20%EC%9D%8C%EC%95%85) Tracks like "Defence," co-arranged with Fraktal, feature driving beats and layered synths that parallel the protagonist's defensive postures against entrenched business interests. The series' singles, released digitally in 13 sequential parts from February 7 to April 3, 2020, to coincide with weekly episodes, were selected for their alignment with themes of ambition and interpersonal friction./OST) Gaho's "Start Over" (Part 2, February 14, 2020) underscores entrepreneurial restarts, with its steady tempo mirroring the establishment of an independent eatery against corporate dominance. Similarly, WOOSUNG's "You Make Me Back" (Part 5, February 28, 2020) evokes rebounding from setbacks through its resolute melody, tying into motifs of defiance in labor and expansion disputes. Crush's "No Words" (어떤 말도, Part 9, March 13, 2020) delivers subdued for emotional undercurrents in alliances and betrayals, using minimalistic production to heighten unspoken conflicts without lyrical overstatement. The full compilation, encompassing these singles alongside score excerpts, was issued as a four-disc set on March 20, 2020, prioritizing thematic cohesion over variety.

Release and Chart Performance

The Itaewon Class was released in multiple parts beginning , , with Part 1 featuring Gaho's "Start Over" (시작), followed by subsequent parts through , culminating in a four-part on March 20, . On the Gaon Digital Chart, Gaho's "Start Over" from Part 2 achieved the top position for multiple weeks, securing a triple crown by leading the download, streaming, and overall digital categories in late . The track ranked fifth on Gaon's accumulated digital chart for the first half of , reflecting sustained digital consumption tied to the drama's airing. V's "" from Part 12 debuted at number 39 on the Gaon Digital Chart for the week of March 8–14, , before climbing higher in subsequent weeks. The soundtrack's music video for "Start Over" exceeded 100 million views on platforms including by January 2023, indicating prolonged streaming engagement. Internationally, the drama's availability on from March 2020 onward correlated with broader exposure for OST tracks, though specific global streaming metrics beyond domestic charts remain limited in public data.

Release and Distribution

Broadcast Details

Itaewon Class premiered on in on January 31, 2020, airing on Fridays and Saturdays at 23:00 KST for 16 s, concluding on March 21, 2020. Each had an approximate runtime of 70 minutes. The series was simultaneously made available on for international audiences starting January 31, 2020, enabling global syndication and accessibility outside from the outset. This dual release strategy facilitated broader distribution, with handling streaming rights for non-domestic markets.

Viewership Metrics

"Itaewon Class" achieved steadily rising viewership on JTBC, with Nielsen Korea recording a nationwide average of 11.832% across its 16 episodes. The premiere on January 31, 2020, drew 4.983% nationwide, while ratings increased episode by episode, breaking personal records for nine consecutive weeks. The finale on March 21, 2020, peaked at 16.5% nationwide and 18.3% in the Seoul metropolitan area, securing third place among JTBC dramas at the time. On , where it streamed globally starting in 2020, the series topped Japan's Top 10 TV chart and ranked as Vietnam's most Googled drama that year. It placed sixth among 's most-watched Korean titles worldwide in 2020, contributing to a surge in K-drama consumption across amid word-of-mouth momentum from its underdog business storyline.

Reception

Commercial Success

Itaewon Class generated substantial ancillary revenue through its (OST), with tracks achieving prominent chart positions and digital sales milestones. Gaho's "Start," featured prominently in the series, secured a triple crown by topping Gaon's digital, download, and streaming charts in March 2020, indicating robust music sales and streaming income tied to the drama's popularity. The song's amassed over 100 million views on by January 10, 2023, further amplifying monetization via ad revenue and platform algorithms. BTS member V's "Sweet Night," released as OST Part 8 on March 13, 2020, dominated iTunes Top Songs charts, reaching number one in 101 countries and marking the third overall song to achieve such global digital sales breadth for a solo act. It debuted at number two on Billboard's U.S. Digital Song Sales chart, the highest entry for a Korean soloist at that time, underscoring exceptional commercial performance from international licensing and downloads. These OST successes, integrated with the series' narrative of entrepreneurial grit, extended revenue streams beyond broadcast rights into music merchandising and synergies with artists' fanbases. The series bolstered JTBC's international content exports, including licensing deals for global platforms like , where it streamed outside and contributed to the network's strategy of monetizing dramas through co-production and distribution partnerships. As a adaptation, its domestic ratings surge to double digits in later episodes highlighted advertiser-driven profitability and validated the format's economic viability amid a thriving digital IP market.

Critical Analysis

Itaewon Class has been commended for its depiction of , illustrating Sae-ro-yi's ascent from expulsion and to entrepreneurial through relentless and innovative strategies, such as branding a multicultural to challenge entrenched conglomerates. This narrative underscores market dynamics where individual grit and niche differentiation enable competition against dominant players, reflecting principles of voluntary exchange and value creation over inherited privilege. The series' emphasis on hiring overlooked talent and adapting to consumer preferences mirrors real-world startup tactics in diverse districts like , fostering a motivational realism that prioritizes causal links between effort and outcomes. Critiques highlight plot conveniences that undermine this realism, particularly in business expansion arcs where Sae-ro-yi's ventures scale implausibly fast via serendipitous alliances and minimal setbacks, bypassing authentic frictions like disruptions or aggressive counter-marketing from rivals. Pacing falters in later episodes, compressing years of growth into contrived triumphs that strain credibility, as noted by analysts pointing to the drama's reliance on resolutions rather than sustained strategic depth. Dissenting views argue that unresolved subplots, such as peripheral characters' arcs lacking closure, dilute causal transparency and leave motivational threads dangling without empirical payoff. The authenticity of its chaebol critiques draws from observable Korean economic structures, where family-run conglomerates exert outsized influence—top groups accounting for over 70% of GDP in 2019—often perpetuating and that stifle smaller entrants, as evidenced by persistent and youth-led protests against inherited disparities. However, some evaluations contend the idealizes victories without fully grappling with data on high startup failure rates (around 70% within five years in Korea), potentially overstating meritocratic fluidity amid systemic barriers like capital access inequities. This balance reveals the series' strength in spotlighting real inequities while exposing narrative shortcuts that prioritize inspirational arcs over rigorous market simulation.

Awards and Recognition

Itaewon Class garnered recognition for its performances and narrative execution at major South Korean award ceremonies. At the held on June 5, 2020, lead actress received the Best New Actress (TV) award for portraying Jo Yi-seo, highlighting her debut role's impact in depicting entrepreneurial determination. The series also earned nominations for Best Actor (TV) for Park Seo-joon's portrayal of Park Sae-ro-yi and Best Director (TV) for Kim Seong-yoon's handling of business rivalry themes. The drama secured the Drama of the Year award at the 2020 APAN Star Awards on January 23, 2021, acknowledging its overall storytelling on resilience and corporate ethics amid 23 nominations across categories. Its original soundtrack track "Sweet Night" by member further won the OST of the Year, underscoring the series' musical contributions to its motivational undertones. On the international stage, Itaewon Class won Best Drama Series at the 25th in 2021, recognizing its regional appeal in exploring startup challenges and . These honors emphasized the production's strengths in character-driven depictions of business innovation rather than technical elements like district , which received no major standalone accolades.

Controversies

Depiction of Relationships and Obsession

In Itaewon Class, the character Jo Yi-seo exhibits persistent romantic pursuit of Park Sae-ro-yi, her employer and the , despite repeated rejections, which some analyses interpret as veering into obsessive territory. Yi-seo's actions include repeatedly confessing her feelings, inserting herself into his personal life, and leveraging her professional role to maintain proximity, culminating in her eventual success in winning his affection by the series finale. This dynamic is portrayed as a triumphant manifestation of determination, yet it has drawn criticism for glossing over boundaries that, in non-fictional contexts, could constitute emotional or behaviors. Viewer discussions, particularly on platforms like , highlight concerns over the normalization of such "toxic crushes," where Yi-seo's unyielding fixation is not sufficiently challenged within the narrative, potentially reinforcing unrealistic expectations about overriding through persistence. Participants in these threads describe her conduct as "stalking and harassing him for years," arguing it undermines the show's themes of personal growth by excusing intrusive behaviors under the guise of passion. Empirical parallels from psychological literature indicate that prolonged unreciprocated pursuit correlates with heightened risks of emotional instability for the pursuer, including anxiety disorders and impaired social functioning, outcomes absent from the drama's resolution. In contrast, the series depicts healthier interpersonal alliances among Sae-ro-yi's found family at DanBam, such as the bonds with Kim To-chul and Jang Dae-hee, which emphasize mutual respect, shared goals, and voluntary reciprocity rather than coercive insistence. These relationships model causal realism in , where thrives on aligned incentives and trust, avoiding the volatility of obsession-driven interactions. The divergence underscores a inconsistency: while obsessive pursuit yields romantic payoff for Yi-seo, real-world data from relationship studies show that such patterns often erode professional environments and personal , leading to relational breakdowns rather than harmony.

Portrayal of Diversity and Social Issues

The series portrays in —a district renowned for its multi-ethnic population and high concentration of foreign residents, including approximately 3,400 foreigners in key areas as of 2023—as a pragmatic business advantage for protagonist Park Sae-ro-yi's restaurant, DanBam. By assembling a team with members from varied backgrounds, such as the Black Korean-American Kim Toni and chef Ma Hyun-yi, the narrative emphasizes merit-based hiring that leverages diverse skills for menu and customer appeal, contributing to the venture's competitive edge against a monolithic corporate rival. This depiction aligns with empirical findings from Korean contexts, where multicultural workforces enhance firm through broader perspectives and , as migrant workers' adaptive knowledge-sharing correlates with higher innovative behaviors in organizations. However, the handling of identity-based issues often prioritizes surface-level inclusion over causal analysis. For instance, Ma Hyun-yi's arc highlights workplace discrimination and personal resilience but resolves conflicts through simplistic acceptance narratives, without exploring underlying integration frictions such as communication barriers or productivity trade-offs in diverse teams. Similarly, Toni's experiences with —depicted through verbal harassment and exclusion—are tied to business sabotage by antagonists, framing as an external market hurdle rather than a systemic outcome of Korea's racial hierarchies, which overlook historical antiblack sentiments rooted in U.S. presence. Critics note this melodramatic approach achieves visibility for underrepresented groups in Korean media but tokenizes LGBTQ+ elements, as the transgender role—cast with a actress—lacks depth in addressing biological or social transition realities beyond emotional . While the series garners praise for advancing representation amid South Korea's conservative media landscape, where visibility remains rare, it underplays empirical downsides of rapid diversity integration, such as cohesion costs that can hinder short-term performance despite long-term gains. Academic analyses argue this results in feel-good pluralism that obscures causal realism, prioritizing narrative harmony over data on how unaddressed cultural clashes—evident in real Korean firms—elevate expenses and turnover. Thus, Itaewon Class illustrates diversity's instrumental value for entrepreneurial but critiques falter for not substantiating claims with rigorous socioeconomic trade-offs, reflecting broader tensions in Korea's evolving .

Adaptations and Legacy

International Remakes

The adaptation rights for the JTBC series Itaewon Class were sold to production teams in the and in October 2025, initiating development of localized live-action television remakes. These projects follow the original's narrative of entrepreneurial resilience against entrenched corporate power, with producers expected to incorporate regional cultural elements such as local practices and social dynamics while retaining motifs central to the story. No casting announcements or premiere dates have been disclosed as of October 2025, reflecting the early stage of .

Other Media Expansions

A Japanese stage musical adaptation of the original webtoon Itaewon Class premiered at Brillia Hall in on June 9, 2025, running through June 30, with subsequent tour dates in (July 6–11) and Aichi (July 18–21). Announced by on January 22, 2025, the production starred Nozomu Kotaki as protagonist Park Sae-ro-yi and featured music co-composed by Korean-American Helen Park, emphasizing themes of resilience and business perseverance central to the source material's depiction of small-scale challenging corporate dominance. All performances sold out, indicating strong audience interest in the format's preservation of the webtoon's realistic portrayal of startup struggles and ethical principles. No sequels to Jo Kwang-jin's original , which concluded prior to the 2020 television adaptation, have been released or announced as of 2025. Rumors of a second television season circulated on platforms in 2025, positing extensions of the , but these lack substantiation from , , or principal cast members like , rendering them speculative and unverified amid the series' conclusive original ending. No official novelizations, merchandise tie-ins, or applications directly expanding the Itaewon Class have been developed, though the story's entrepreneurial elements have inspired informal educational analyses of real-world strategies.

Cultural and Economic Impact

The airing of Itaewon Class in 2020 correlated with a surge in young Korean entrepreneurs establishing bars and pubs in the Itaewon district, as the series' narrative of resilient small-business ownership inspired real-world ventures amid the area's multicultural vibe. This trend reflected broader Hallyu-driven entrepreneurship, though empirical data on sustained success remains sparse, with studies noting audience perceptions of entrepreneurial lessons like persistence and collaboration from the show among students. Itaewon's experienced heightened interest post-broadcast, positioning the neighborhood as a key destination for fans drawn to filming locations and the depicted , enhancing its appeal as an international hub with authentic global cuisines and vibrant evenings. Visitor spikes aligned with the Korean Wave's overall boost to South Korean , yet quantifiable attribution to the series alone is limited amid disruptions. The drama's portrayal of chaebol dominance versus underdog startups fueled transient online discourse on and , critiquing family-run conglomerates' influence without precipitating verifiable policy shifts. Such narratives risk over-idealizing small-scale challenges, as South Korea's failure rate exceeds 90% within the first two years, driven by shortages and market , with nearly 1 million closures recorded in 2023 alone. Fear of failure ranks as a top barrier to entry at 46%, tempering the series' motivational impact against structural economic realities favoring established efficiencies.

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