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Weather Underground (weather service)
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Weather Underground is a commercial weather service providing real-time weather information over the Internet. It provides weather reports for most major cities around the world on its Web site, as well as local weather reports for newspapers and third-party sites.
Key Information
Its information comes from the National Weather Service (NWS), and over 250,000 personal weather stations (PWS). The site is available in many languages, and customers can access an ad-free version of the site with additional features for an annual fee.
In February 2024, Weather Underground and its parent company, The Weather Company, became controlled by Francisco Partners.[1]
History
[edit]The company is based in San Francisco, California and was founded in 1995 as an offshoot of the University of Michigan internet weather database. The name is a reference to the 1960s radical left-wing militant organization the Weather Underground, which also originated at the University of Michigan.[2][3] The group took its name from Bob Dylan's lyric "You don't need a weatherman to know which way the wind blows", from his 1965 song "Subterranean Homesick Blues".[4] The name, formerly UM-Weather, was changed to Weather Underground in 1991 due to feedback from the National Science Foundation[5] in response to Perry Samson's proposal for funding.[3] Weather Underground has since adopted the nickname Wunderground in addition to Weather Underground.
Jeff Masters, a doctoral candidate in meteorology at the University of Michigan working under the direction of Professor Perry Samson, wrote a menu-based Telnet interface in 1991 that displayed real-time weather information around the world. In 1993, they recruited Alan Steremberg and initiated a project to bring Internet weather into K–12 classrooms. Weather Underground president Alan Steremberg wrote "Blue Skies" for the project, a graphical Mac Gopher client, which won several awards. When the Mosaic Web browser appeared, this provided a natural transition from "Blue Skies" to the Web.

In 1995 Weather Underground Inc. became a commercial entity separate from the university.[6] It has grown to provide weather for print sources, in addition to its online presence. In 2005, Weather Underground became the weather provider for the Associated Press; Weather Underground also provides weather reports for some newspapers, including the San Francisco Chronicle. Alan Steremberg also worked on the early development of the Google search engine with Larry Page and Sergey Brin.[7]
In October 2008, Jeff Masters reported that the site was No. 2 for Internet weather information in 2008.[8]
In February 2010, Weather Underground launched FullScreenWeather.com (now a redirect to weather.com), a full screen weather Web tool with integrated mapping and mobile device use in mind.
On July 2, 2012, The Weather Channel announced that it would acquire Weather Underground, which would become operated as part of The Weather Channel Companies, LLC, which was later renamed "The Weather Company". The Weather Underground web site continued to operate as a separate entity from The Weather Channel primary site, weather.com, with its existing staff retained. Third-party web analytics providers Alexa and SimilarWeb rated the site as the 117th and 98th most-visited site in the United States, respectively, as of July 2015.[9][10] SimilarWeb rates the site as the second most visited weather website globally, attracting more than 47 million visitors per month.[10][11] The Weather Company also used the site's San Francisco headquarters as a regional office.[12][13]
The site's popularity also helped launch a television show hosted by meteorologist Mike Bettes, which originally aired on The Weather Channel from 1 p.m. to 5 p.m. ET. The show was renamed Weather Unfiltered on May 13, 2024 and moved to 6 p.m. to 10 p.m. as of October 29, 2024 as part of a major schedule adjustment for the network.[14]
On October 28, 2015, Jeff Masters noted that IBM had officially announced an agreement to acquire The Weather Company's mobile and cloud-based Web properties, including Weather Underground, WSI, weather.com, and also the Weather Company brand. The Weather Channel television service remained a separate entity, later sold to Entertainment Studios in 2018.[15] The deal was finalized on January 29, 2016.[16]
On October 3, 2019, Jeff Masters announced that he would be leaving Weather Underground.[17]
On August 22, 2023, IBM agreed to sell The Weather Company to private equity firm Francisco Partners for an undisclosed sum.[18] After the acquisition of the company was completed in February 2024, Weather Underground also became controlled by the American private equity firm.
Blogs
[edit]Web logs (blogs) were one of the main features in Weather Underground, allowing users of the site to create blogs about weather, everyday life and anything else. Jeff Masters started the first blog on April 14, 2005,[19] and he posts blog entries nearly every day. From 2007 through early 2017 Richard B. Rood wrote blogs on climate change and societal response, with new entries on a weekly basis.
On October 14, 2016, the Wunderblog announced that it would be changing their name to Category 6, a name suggested by Jeff Masters. They decided on the name, because it "alludes to our deep fascination with all types of weather and climate extremes, including the many important facets of our changing climate", and "will provide all the insight and expert analysis needed to put the extreme events of our evolving 21st-century climate into context."[20]
On April 3, 2017 Weather Underground ended all Member blogs, WUMail, SMS alerts, NOAA Weather Radio rebroadcast and Aviation.[21]
Services
[edit]Weather Underground also uses observations from members with automated personal weather stations (PWS).[22] Weather Underground uses observations from over 250,000 personal weather stations worldwide.[23]
The Weather Underground's WunderMap overlays weather data from personal weather stations and official National Weather Service stations on a Mapbox Map base and provides many interactive and dynamically updated weather and environmental layers.[24] On November 15, 2017, users were notified by email that their worldwide, user-provided weather cameras would cease to be available on December 15, 2017. However, on December 11, 2017 users received another email from Weather Underground announcing that they were reversing their position and would not be discontinuing the service based on significant user feedback.[25]
The service previously distributed Internet radio feeds of NOAA Weather Radio stations from across the country, as provided by users, and had a Weather Underground Braille Page.
The Associated Press uses Weather Underground to provide national weather summaries.[26]
Weather Underground has several Google Chrome extensions[27] and applications for iPhone, iPad and Android[28] including FullScreenWeather.com, a redirect to a full screen weather viewer tied into OpenStreetMap. There was an app developed for Roku devices, which has been deleted.[29]
In February 2015, Weather Underground released an iOS app called Storm.[30] This app is universal, and can be used on both iPhone and iPad. Other apps by Weather Underground include WunderStation[31] for iPad and WunderMap[32] for iOS and Android. In 2017, Weather Underground removed support for Storm, in favor of the "Storm Radar" app released by The Weather Channel Interactive in June 2017.[33]
On December 31, 2018, Weather Underground ceased offering its popular application programming interface (API) for weather data, further reducing the breadth of its services.[34]
On September 10, 2019, Weather Underground announced the discontinuation of its Email Forecast Program as of October 1, 2019, continuing the reduction in services noted above.[35]
See also
[edit]References
[edit]- ^ "Francisco Partners Completes Acquisition of The Weather Company". Francisco Partners. Retrieved 2024-02-26.
- ^ Schwartz, John; Stelter, Brian (July 3, 2012). "Fans Howl After Weather Site Buys Out Rival". The New York Times.
- ^ a b Dougherty, Evan (February 16, 2017). "Wunderground.com: Democratizing weather". Engineering Research News. University of Michigan. Archived from the original on 2022-09-29. Retrieved April 4, 2024.
He chose Weather Underground, a "tongue in cheek" nod to the 1960s radical student organization that also was founded at U-M. "I regretted that, immediately," said Samson. "That was the era where you could name a company Yahoo and get away with it," Masters said. "So sure, why not name your company after a terrorist group? Later on, when I watched the documentary about the Weather Underground... those guys were not so great."
- ^ "Weathermen Got Name from Song". The New York Times. January 30, 1975.
- ^ "NSF Award Search: Award # 9554211 - The Weather Underground: Application of Computer Technology to Science in Michigan Secondary Schools". www.nsf.gov. Retrieved 2024-04-04.
- ^ Weather Underground, Inc. The First Internet Weather Service. Retrieved on 2008-04-05.
- ^ "Archived copy". Archived from the original on 2021-09-14. Retrieved 2021-09-14.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ Jeff Master's WunderBlog, 10-27-2008 Heavy Internet Weather Retrieved on 2008-10-27.
- ^ "wunderground.com Site Overview". Alexa. Archived from the original on 11 July 2021. Retrieved 30 July 2015.
- ^ a b "Wunderground.com Analytics". SimilarWeb. Retrieved 30 July 2015.
- ^ "Top 50 sites in the world for News And Media > Weather". SimilarWeb. Retrieved 30 July 2015.
- ^ Weather Channel buys Weather Underground, brand stays Archived 2014-03-27 at the Wayback Machine. PaidContent.org. Retrieved July 4, 2012.
- ^ Dr. Jeff Masters' WunderBlog: Wunderground.com sold to The Weather Channel Companies, Weather Underground, July 2, 2012.
- ^ "Weather Unfiltered". Archived from the original on November 4, 2025. Retrieved January 30, 2026.
- ^ "Weather Underground Bought by IBM, by Dr. Jeff Masters, October 28, 2015". Archived from the original on November 1, 2015. Retrieved November 1, 2015.
- ^ "IBM Finalizes Deal for Weather Channel Product and Tech Business". TheWrap. January 29, 2016.
- ^ "Jeff Masters Is Leaving Weather Underground in November". www.wunderground.com.
- ^ Field, Hayden (August 22, 2023). "IBM selling The Weather Channel and the rest of its weather business". CNBC. Retrieved August 22, 2023.
- ^ Weather Underground, Inc. Dr. Jeff Masters' WunderBlog. Retrieved on 2008-04-05.
- ^ "Our New Name: Category 6™". Weather Underground. October 14, 2016. Archived from the original on October 14, 2016. Retrieved October 15, 2016.
- ^ "WU feature and product updates". March 2, 2017. Archived from the original on March 2, 2017.
- ^ Weather Underground, Inc. Personal Weather Station. Retrieved on 2008-04-05.
- ^ Weather Underground, Inc. Personal Weather Station Network. Retrieved on 2017-02-20
- ^ Weather Underground, Inc. WunderMap Retrieved on 2015-02-01.
- ^ "Wunderground.com". Retrieved 2017-12-07.
- ^ WEATHER UNDERGROUND For The Associated Press. Weather Search Retrieved on 2009-10-28. Archived 2009-10-29 at the Wayback Machine
- ^ "Weather Underground - Chrome Web Store". Retrieved 2015-05-14.
- ^ "Weather Underground - Android Apps on Google Play". Play.google.com. Retrieved 2015-05-14.
- ^ "Weather Underground for Roku". Wunderground.com. Retrieved 2015-05-14.
- ^ "Storm by Weather Underground | Weather Underground". Wunderground.com. Archived from the original on 2015-05-19. Retrieved 2015-05-14.
- ^ "WunderStation by Weather Underground | Weather Underground". Wunderground.com. Retrieved 2015-05-14.
- ^ "WunderMap® by Weather Underground". Wunderground.com. Retrieved 2015-05-14.
- ^ "Storm Radar FAQ". Wunderground.com. Retrieved 2017-05-19.
- ^ Roche, Tim. "End of Services for the Weather Underground API". The Weather Underground. Weatherunderground.com. Archived from the original on 2018-09-21. Retrieved 2019-09-05.
- ^ "End of Services for the Weather Underground Email Forecasts". weatherunderground.com. Retrieved 2019-09-30.
External links
[edit]- Official website
- UM-Weather, the original service from which Weather Underground branched
Weather Underground (weather service)
View on GrokipediaWeather Underground is an American online weather service founded in 1995 by Jeff Masters and colleagues at the University of Michigan, offering hyperlocal forecasts, historical weather archives, interactive radar maps, and severe weather alerts derived from National Weather Service data supplemented by observations from a global network of personal weather stations.[1][2][3] Initially created as an extension of university weather applications, the service pioneered internet-based weather dissemination, challenging traditional broadcasting models by emphasizing user-accessible, data-rich interfaces and community-sourced inputs that enable granular, location-specific predictions.[4][5] Its integration of amateur stations has expanded coverage to remote and urban microclimates, fostering a collaborative model that enhances forecast accuracy through real-time, ground-level data aggregation.[3] Acquired by The Weather Company in 2012, Weather Underground became part of a portfolio later purchased by IBM in 2016 for integration with cloud and analytics platforms, before The Weather Company's assets were sold to Francisco Partners in 2023, maintaining its operational focus on digital weather tools amid evolving corporate ownership.[4][6][7] Notable for features like customizable alerts and historical query tools, it has garnered recognition for reliability in long-range and tropical forecasting, though it operates without significant public controversies tied to its service provision.[2][8]
History
Founding and Early Years (1991–2000)
Weather Underground originated as a university-based weather information service at the University of Michigan. In May 1991, Jeff Masters, a meteorology alumnus with a B.S. (1982) and M.S. (1983) from the institution, launched UM-Weather using a Sun 4/110 workstation housed in the Space Research Building.[5] This text-based system provided initial access to weather data via early internet protocols, attracting approximately 100 weekly users.[5] The service was developed under the guidance of faculty advisor Perry Samson, an atmospheric science professor, with the aim of democratizing access to public-domain meteorological data from sources like the National Weather Service.[5][9] Following feedback from the National Science Foundation, which provided funding for educational enhancements, the service was renamed Weather Underground in 1991; Samson selected the name, drawing inspiration from a 1960s student activist group to evoke grassroots accessibility.[5] Usage surged after Hurricane Bob made landfall on August 19, 1991, elevating weekly visitors to 25,000 as users sought real-time storm updates.[5] Contributions from computer science students Alan Steremberg (B.S.E. 1994) and Chris Schwerzler (B.S.E. 1996), along with staff member Jeff Ferguson, expanded its technical capabilities during this period.[5] By 1993, the service introduced a Gopher client featuring interactive weather maps tailored for K-12 education, securing an Apple "Cool Tool" award for innovation in visual data presentation.[5] In 1995, it transitioned to the World Wide Web as wunderground.com, initially offering daily forecasts and hourly conditions for 550 U.S. cities, marking a shift from text-only to graphical interfaces.[5] The platform emphasized hyperlocal data aggregation from government sources, prioritizing accuracy over commercial forecasts, though it remained a small operation focused on educational and hobbyist users through the decade.[5] By the late 1990s, incorporation as The Weather Underground, Inc., enabled a pivot to ad-supported free access, broadening its appeal amid growing internet adoption.[10]Expansion and Technological Advancements (2001–2011)
During the early 2000s, Weather Underground significantly expanded its personal weather station (PWS) network, launching the feature in 2001 to enable users worldwide to submit localized data, thereby enhancing hyper-local forecasting granularity beyond traditional sources.[5] This initiative marked a pivotal technological advancement, integrating community-sourced observations with official meteorological data to provide denser coverage in underserved areas, with the network growing to 17,000 stations by 2011.[11] The platform's user base surged amid rising internet adoption, achieving 10-20% annual growth even through the 2009-2010 recession, culminating in 17 million monthly visitors worldwide (13 million in the U.S.) by 2011, ranking it 77th in U.S. web traffic.[11] Operational expansion paralleled this, with employee headcount increasing to 38 by 2011, including meteorologists, developers, and support staff distributed between San Francisco and Ann Arbor.[11] Revenue diversification supported scaling, deriving approximately 70% from advertising, 20% from custom data feeds to partners like Google and the Associated Press, and 5% from newspaper syndication.[11] Technologically, the period saw enhancements in user interactivity and data visualization, including the introduction of weather stickers for embeddable site widgets, user-uploaded photos exceeding 1.3 million by 2011, and blogging capabilities that drew thousands of comments per post, exemplified by chief meteorologist Jeff Masters' Wunderblog launched around 2005 for in-depth severe weather analysis.[11] These features fostered a community-driven ecosystem, while preparations for mobile applications underscored adaptation to emerging handheld devices by the decade's end.[11] By 2011, plans for international expansion included localized radar, satellite imagery, and severe weather alerts to capitalize on global demand.[11]Acquisitions and Corporate Integration (2012–Present)
In July 2012, The Weather Channel Companies, owned by a consortium including Bain Capital, Blackstone Group, and NBCUniversal, acquired Weather Underground to bolster its digital weather data capabilities and integrate features such as the WunderMap visualization tool.[12] The acquisition preserved Weather Underground's independent brand and data-centric approach amid user backlash over potential commercialization, with assurances that core operations would remain data-focused rather than ad-driven.[13] On October 28, 2015, IBM announced its intent to acquire The Weather Company's business-to-business, mobile, and cloud-based digital properties, explicitly including Weather Underground alongside weather.com and WSI, with the deal closing on January 29, 2016.[6] This move integrated Weather Underground's hyperlocal forecasting data and personal weather station network into IBM's Watson platform for Internet of Things applications, enabling advanced analytics for enterprise clients in sectors like aviation, energy, and agriculture by combining weather models with machine learning.[14] Post-acquisition, Weather Underground's APIs and datasets supported IBM's expansion of weather-informed AI services, though consumer-facing features saw gradual enhancements in mobile apps and precision alerts without fundamental overhauls to its user-driven model.[15] In August 2023, IBM agreed to divest The Weather Company assets, including Weather Underground, to private equity firm Francisco Partners in a transaction finalized by February 2024, shifting ownership away from IBM's direct control after eight years of technological synergy.[16] This sale decoupled Weather Underground from IBM's Watson ecosystem, allowing renewed emphasis on standalone digital consumer tools and API monetization under Francisco Partners' portfolio strategy, which prioritizes scalable data platforms over broad enterprise integration.[17] As of 2025, corporate integration has stabilized around hybrid data aggregation, with Weather Underground leveraging its legacy personal station network alongside third-party feeds, independent of prior IBM-specific AI dependencies.[18]Ownership and Business Model
Key Acquisitions and Ownership Changes
In July 2012, Weather Underground was acquired by The Weather Channel Companies (TWCC), a consortium owned by NBCUniversal, Blackstone Group, and Bain Capital, marking its transition from an independent entity to integration within a larger weather media portfolio.[12][19] This deal, announced on July 2, 2012, aimed to combine Weather Underground's personal weather station network and hyperlocal data with TWCC's broader forecasting capabilities and audience reach.[20] On October 28, 2015, IBM announced its acquisition of The Weather Company's digital and B2B assets, including Weather Underground, weather.com, and associated mobile and cloud properties, for a reported value exceeding $2 billion, though the television assets were retained separately.[14][6] The transaction closed on January 29, 2016, integrating Weather Underground into IBM's ecosystem to leverage its data for Watson AI enhancements and enterprise analytics, while preserving operational independence under The Weather Company branding.[6] In August 2023, IBM agreed to divest The Weather Company assets, including Weather Underground, to Francisco Partners, a technology-focused private equity firm, with the deal completing on February 1, 2024.[16][21] This shift positioned The Weather Company, encompassing Weather Underground, as a standalone entity led by CEO Sheri Bachstein, emphasizing continued focus on data-driven weather services amid evolving enterprise demands.[21] No subsequent major ownership changes have been reported as of October 2025.Revenue Streams and Monetization Strategies
Weather Underground's primary revenue stream for its consumer-facing services derives from digital advertising displayed on its website and mobile applications, where users access free weather forecasts, maps, and historical data. This ad-supported model leverages high traffic volumes, with targeted ads informed by location-specific weather data to enhance relevance for advertisers. As part of The Weather Company, these efforts integrate with broader weather-powered advertising solutions that enable brands to deliver geo-targeted campaigns, driving engagement through predictive weather triggers.[22][23] A significant B2B monetization strategy involves paid access to the Weather Underground API, which supplies developers, enterprises, and third-party applications with real-time and historical weather data, including hyperlocal observations from its personal weather station network. Initially offering free API keys to foster ecosystem growth, the service discontinued this in May 2018 to prioritize enhanced user relationships and service improvements, transitioning to tiered paid plans that generate licensing fees based on usage volume. This shift supports data integration for industries such as aviation, agriculture, and logistics, contributing to data-as-a-service (DaaS) revenues.[24][25][23] Following its 2012 acquisition by The Weather Company and subsequent ownership changes—including IBM's 2016 purchase and Francisco Partners' 2024 acquisition—Weather Underground's strategies have aligned with enterprise-focused licensing and customized data products. These include syndicating proprietary datasets, such as crowdsourced personal weather station readings exceeding 250,000 units globally, to corporate clients for analytics and risk modeling, though specific contributions to overall revenues remain integrated within The Weather Company's portfolio rather than itemized separately.[16][21][23]Data Sources and Forecasting Methodology
Personal Weather Station Network
The Personal Weather Station (PWS) network aggregates data from over 250,000 user-operated sensors worldwide, establishing Weather Underground's position as operator of the largest crowdsourced weather observation system.[26][3] These stations, typically installed by hobbyists, homeowners, and small organizations, measure variables such as air temperature, relative humidity, wind direction and speed, barometric pressure, and rainfall accumulation, transmitting readings at intervals as frequent as every few minutes via internet-connected hardware.[3] Compatible devices include models from manufacturers like Ambient Weather, Davis Instruments, and RainWise, which integrate directly through protocols enabling automated uploads.[27] Established as a core feature since Weather Underground's inception in 1995, the PWS network leverages voluntary contributions to fill gaps in official meteorological coverage, particularly in suburban, rural, and urban microclimates underserved by government stations.[5] By 2014, the network encompassed more than 34,000 active stations, reflecting growth driven by declining costs of consumer-grade sensors and rising public interest in localized environmental monitoring.[28] Expansion continued into the 2020s, surpassing 250,000 stations amid broader adoption of IoT-enabled weather devices, with users accessing personalized dashboards for real-time visualization, graphing, and historical data archiving through the WunderStation application.[29] Weather Underground applies rigorous quality assurance protocols to PWS submissions, including automated checks for implausible values (e.g., temperatures exceeding physiological limits or sudden jumps inconsistent with physics) and statistical validation against nearby official observations, discarding or flagging anomalous data to maintain dataset integrity.[26] This processed input supplements proprietary models and feeds from entities like the National Weather Service, enabling granular forecasts that resolve variations over distances as short as hundreds of meters—such as urban heat islands or sheltered valleys—where sparse professional networks fall short.[26] Empirical assessments indicate the network's density correlates with improved short-term predictive precision in non-standard locales, though individual station accuracy varies with factors like sensor calibration, exposure to direct sunlight, or siting errors (e.g., rooftop placement inflating wind readings).[30]| Key Network Metrics | Value | Source |
|---|---|---|
| Total Stations | >250,000 | [26] |
| Data Variables Tracked | Temperature, humidity, wind, pressure, precipitation | [3] |
| Growth Example (2014) | >34,000 stations | [28] |
| Update Frequency | Up to every few minutes | [3] |
