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Jeffreys Bay
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Jeffreys Bay (Afrikaans: Jeffreysbaai, nicknamed J-bay) is a town of 27,107 inhabitants as of the 2011 census in the Eastern Cape province of South Africa. It is the seat of the Kouga municipality and is famous amongst surfers as a surf capital due to the right-hand point break at Supertubes Beach. The town is situated just off the N2 Highway, about 75 kilometres southwest of Port Elizabeth.

Key Information

History

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Jeffreys Bay is named after the senior partner of the firm Jeffrey & Glendinnings who opened a store in 1849 on the location where the town is today.[2] Jeffrey is believed to be the first person to have settled there.[3]

In the late 1960s and early 1970s, Jeffreys Bay was known as a hippie hangout, where the now-burgeoning surf community originated.[4] Jeffreys Bay has had extensive growth over the past few years and is one of the fastest expanding urban areas in the country.[5] Jeffreys Bay as a surfing destination was made famous by Bruce Brown's movie "The Endless Summer".[citation needed]

Demographics

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Xhosa, Afrikaans and English are the three most spoken languages.

Jeffreys Bay is a constituent part of the Kouga Local Municipality of the Sarah Baartman District in the Eastern Cape Province.

Sport

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Surfing

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Further information: J-Bay Open

Jeffreys Bay is one of the five most famous surfing destinations in the world and hosts the annual World Surf League (WSL) surfing event at Super Tubes during July. Spectators and professional surfers from all over the world flock to this event. In 2015, Mick Fanning had an encounter with a shark two minutes into the J-Bay Open finals in Jeffreys Bay. Fanning was in the water with Julian Wilson during the final of the J-Bay Open 2015 when what is suspected to be a great white shark became entangled in his surfboard leash. Fanning punched the shark and tried to wedge his board between the shark and his body, and he emerged from the attack physically unharmed.[6]

The Jeffreys Bay Surf Break

A very long, fast, tubing right hand point break breaks along the west side of the bay. The break is regarded as one of the best right hand point breaks in the entire world, in both consistency and quality, in season.[4][7][8] It has been divided up into several sections, including, from the top of the point, Kitchen Windows, Magna tubes, Boneyards, Supertubes, Impossibles, Tubes, the Point, and Albatross.[9] "Supertubes", which itself breaks for about 300m or more, is regarded as the best part of the wave. On rare occasions (large wave sizes, wide-breaking waves, and even swells), Boneyards can link up all the way to the Point for a ride over one kilometre long. Optimal size is considered to be from about 4 to 10 feet (Hawaiian scale), or about 8 to 20 feet wave faces.

The initial discovery and promotion of the wave is curious. Another nearby right hand point wave at St. Francis Bay was first idolised and promoted in the surf movie The Endless Summer in the 1960s (although both Jeffreys Bay and St. Francis Bay were probably surfed much earlier). Surfers who travelled to the area soon stumbled upon the nearby Jeffreys Bay surf break, which was found to be not only a faster, more powerful, and hollower wave, but also much more consistent.[10]

Tourism

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Jeffreys Bay is a popular tourist destination because of its surfing opportunities and the Blue Flag beach.[11]

Jeffreys Bay is famous for abundant seashells, great seafood and calamari. The nearby Kabeljous, Seekoei and Krom River lagoons host numerous water birds, and are also ideal for watersports like canoeing, boardsailing, and fishing. Every year, migrating whales make their way to Hermanus and Witsand to give birth, and whales can be seen breaching almost every day during the season.

Just northeast of the town, on the Kabeljous River, lies the Kabeljous Nature Reserve. It is a walk-about reserve, well known to anglers for a diverse number of fish. The Kabeljous estuary is one of the best preserved estuaries in the Eastern Cape. The lagoon is home to waterfowl, herons, and a variety of waders. Nearby, the Seekoei River Nature Reserve lies between Aston Bay and Paradise Beach. The reserve lies on the estuary formed by the Seekoei and Swart rivers. The reserve is rich in birdlife with over 120 species of birds. The lagoon is also home to numerous red-knobbed coots and small antelope. There is also a circular hiking trail that takes about three hours to complete. The trail starts with a trip on a raft across the lagoon and runs through fynbos and subtropical vegetation.

  • Jeffreys Bay beach view
    Jeffreys Bay beach view
  • Jeffreys Bay beach view from the top of the Villa African Queen
    Jeffreys Bay beach view from the top of the Villa African Queen
  • Surfing at Supertubes
    Surfing at Supertubes

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Jeffreys Bay

View on Grokipedia
from Grokipedia
Jeffreys Bay is a coastal town in the province of , situated on the Sunshine Coast approximately 70 kilometers west of (formerly Port Elizabeth), and renowned worldwide as a premier destination due to its consistent right-hand point breaks, particularly at Supertubes Beach. As the largest town in the Kouga Local Municipality, it features a that supports a vibrant economy centered on water sports, wildlife viewing, and outdoor adventures. The town's origins trace back to the mid-19th century, when it was named after Captain Jeffreys, a trader who navigated the East Coast in the 1840s and established a primitive port there after landing due to a outbreak among his crew. In 1850, Jeffreys constructed a double-story building known as the "White House," and his family became the first white settlers, purchasing key land parcels in 1852 for £79. Initially a small fishing village with an economy tied to maritime trade and agriculture, Jeffreys Bay evolved into a holiday resort in the early 20th century, officially recognized as a village management board in 1930. Its population grew rapidly from 16,177 in 2001 to 27,107 by the 2011 census and an estimated 55,839 as of 2025, reflecting ongoing expansion driven by tourism and retirement migration amid one of South Africa's fastest urban growth rates. Economically, Jeffreys Bay thrives on , which draws international visitors for its surfing heritage—highlighted by the annual J-Bay Open professional competition—and activities such as kitesurfing, , and from July to October, when southern right whales frequent the bay. The local economy also benefits from nearby agricultural production in the Gamtoos Valley, including citrus and avocado exports, as well as emerging projects like the Jeffreys Bay Wind Farm. Complementing its natural attractions, the town boasts a subtropical conducive to year-round outdoor pursuits and hosts diverse , including dolphins visible from the shores.

Geography and Environment

Location and Topography

Jeffreys Bay is situated in the province of , at coordinates 34°02′S 24°55′E, approximately 75 km southwest of (formerly Port Elizabeth) along the N2 highway. As a coastal town, it forms part of the Kouga Local Municipality within the and directly borders the shoreline. The urban layout of Jeffreys Bay features a linear development pattern extending along the shoreline, centered on key areas like Da Gama Road and the Surf Village, which support , residential, and commercial activities. Covering an area of 20.79 km², the town includes notable suburbs such as Wavecrest and , which contribute to its extended coastal ribbon-like structure. Topographically, Jeffreys Bay occupies a flat characterized by sandy beaches and active dunes, including transverse barchanoid forms, which shape its shoreline dynamics. This plain is backed by the rising Tsitsikamma Mountains to the north, while estuaries formed by the Kabeljous and Seekoei Rivers add to the area's estuarine features and support local ecosystems.

Natural Features and Reserves

Jeffreys Bay's features a diverse array of ecosystems, including coastal dunes, wetlands, and vegetation such as Humansdorp Shale Renosterveld and dune fynbos-thicket mosaics. These habitats support rich , encompassing seabirds like , terns, and cormorants; antelope species including bushbuck, , and ; and such as southern right whales, humpback whales, and pods of bottlenose and common dolphins that frequent the coastal waters. The estuaries and salt marshes further enhance this ecological mosaic, providing critical foraging and breeding grounds for waterbirds and . The Kabeljous Nature Reserve, spanning 681 hectares along the northeastern bank of the Kabeljous River , exemplifies these ecosystems through its integration of coastal dunes, wetlands, estuarine salt marshes, and biomes. Formally declared a protected on 24 October 2025 under the National Environmental Management: Protected Areas Act, it offers hiking trails ranging from 500 meters to 8 kilometers, designed for low-impact access to the shoreline and interior , while promoting opportunities with over 150 recorded , including rare vagrants like the . The reserve's indigenous , comprising endangered types such as Sundays Mesic Thicket and Cape Seashore Vegetation, includes threatened endemics like Gasteria armstrongii and Rapanea gilliana, alongside mammals such as water monitors and potential sightings of Duthie's golden mole. Adjacent to the south, the Seekoei River Nature Reserve protects the northern bank of the 166.7-hectare Seekoei , a temporarily open/closed system characterized by riverine habitats, tidal reaches extending 4.2 kilometers, and diverse features that sustain 25 species, including the threatened white steenbras (Lithognathus lithognathus). This area provides spots for recreational users, though over-exploitation of and poses risks to . Conservation initiatives emphasize through natural sediment trapping in the , which mitigates coastal flattening from surges, and ongoing efforts to restore hypersaline conditions affected by reduced freshwater inflow, including the multimillion-rand upgrade and reopening of the Seekoei Estuary Causeway in October 2025 following 2023 damage. Environmental challenges in these areas include exacerbated by storm surges, which have led to significant beach profile alterations and infrastructure damage, such as at the Seekoei Estuary Causeway in 2023, and the proliferation of invasive alien vegetation that outcompetes and disrupts . Management strategies involve alien plant removal to improve water flow and integrity, alongside broader restoration projects like sewage upgrades and reserve expansions to address pollution and development pressures.

Climate

Weather Characteristics

Jeffreys Bay features a Mediterranean coastal characterized by mild temperatures year-round, with an annual average high of 22°C (72°F) and an average low of 14°C (57°F). Annual precipitation amounts to approximately 700 mm, predominantly falling during the winter months from May to August, while summers remain relatively dry. The area experiences prevailing southeasterly winds, locally known as the "Black South Easter," which often enhance conditions by providing offshore flow and consistent swell. With over 2,600 sunshine hours annually, Jeffreys Bay enjoys abundant clear skies, contributing to its appeal as a year-round destination.

Seasonal Impacts

In summer, from November to February, Jeffreys Bay experiences warm temperatures averaging 25–28°C, drawing peak tourism during South Africa's school holidays and festive season, which results in crowded beaches and heightened activity along the coastline. This influx amplifies recreational use of the ocean, coinciding with increased shark sightings, as white shark activity rises in warmer waters above 14°C, prompting enhanced monitoring and occasional beach advisories to ensure safety. Winter, spanning June to August, brings cooler conditions with averages of 15–20°C, accompanied by higher rainfall that keeps the mild yet , making it less appealing for casual beachgoers but optimal for due to consistent southwesterly swells generated by distant storms. The , while more frequent during these months, rarely disrupts outdoor pursuits entirely, fostering a quieter atmosphere that contrasts with summer's bustle. Transitional seasons of spring (September–October) and autumn (March–May) offer moderate weather with temperatures ranging from 20–24°C, providing balanced conditions for and observation. These periods see the blooming of vegetation in nearby reserves, transforming the landscape with vibrant proteas and ericas from late winter into spring, while migratory birds such as and arrive or pass through, enhancing along coastal wetlands. Seasonal shifts notably affect residents, with winter prompting higher energy consumption for heating, as households in coastal rely heavily on for warmth amid cooler nights, contributing to up to 47% of monthly usage from such appliances. Tourism-driven also fluctuates, peaking in summer with temporary roles in and guiding, then tapering in winter to more stable surfing-related positions, influencing local livelihoods tied to visitor patterns.

History

Early Settlement and Colonial Period

The area now known as Jeffreys Bay has been inhabited by indigenous peoples for millennia, who utilized the coastal resources for , gathering , and , as evidenced by ancient shell middens and in the surrounding Kouga region. These communities, including the San and Khoikhoi, maintained a seasonal presence along the coastline, relying on the abundant marine life and vegetation long before European arrival. Archaeological findings confirm their occupation dating back thousands of years, integrating the bay into broader migration patterns across . During the Dutch colonial period in the , the land around Jeffreys Bay fell under the , with early European farms established for and . In 1744, Trekboer Marthinus van Staden acquired grazing rights on the farm Kabeljous, located east of the bay, marking initial formal land allocation by the . Subsequent grants in 1782 and 1803 allocated farms such as Roode Krans, Kabeljouws, Plaatjies Drift, and Diep Rivier to settlers like Hermanus Gersten and others, facilitating pastoral activities amid ongoing conflicts with indigenous groups. After British control of the from , the region saw increased trade routes via the Langkloof, setting the stage for permanent settlement. The modern settlement of Jeffreys Bay began in 1849 when Joseph Avent Jeffery, senior partner in the Cape Town-based trading firm Jeffrey & Glendinnings, established a wood and iron warehouse near the shore to support timber shipping from the Tsitsikamma forests via the Kabeljous River. This , aided by local coloured fishermen who had long exploited the bay's fisheries, evolved into the town's namesake and initial economic hub. By 1852, Jeffery purchased several plots and sold 40 erven, formalizing the village layout; the site also served as an early whaling station, where settlers processed southern right whales amid the 19th-century whaling boom in the . Throughout the late , Jeffreys Bay developed as a modest within the , with residents using rowing boats to catch species like , steenbras, and , supplemented by chokka bait. The treacherous coastline, part of the infamous "Cape of Storms," witnessed numerous 19th-century shipwrecks, such as those documented in records, which influenced colonial mapping and salvage efforts by drawing attention to the bay's strategic position. These events, combined with the arrival of the railway in the , spurred gradual growth while highlighting the perils of maritime trade in the region.

Modern Development and Surfing Boom

In the early 20th century, Jeffreys Bay developed slowly as a seasonal destination for South African families, characterized by a handful of basic cottages and shacks along its coastline, while primarily functioning as a quiet with minimal urban . This modest growth persisted until the mid-20th century, when the area remained relatively isolated and underpopulated compared to larger coastal hubs. The town's incorporation into the Kouga Local Municipality began with the establishment of the Transitional Local Council of Jeffreys Bay on 30 September 1994, marking the initial step toward broader regional governance under South Africa's post-apartheid restructuring. The 1960s and 1970s brought transformative cultural shifts, as Jeffreys Bay emerged as a magnet for international surfers and the global movement. The 1966 The , directed by Bruce Brown, played a pivotal role by highlighting South Africa's world-class waves—including those near Jeffreys Bay—and inspiring a wave of adventurers to visit the coast, elevating the town's profile as a paradise. This exposure coincided with an influx of hippies and free-spirited surfers during the era, who settled in the area, fostering a vibrant, alternative community centered on beach living, communal gatherings, and wave-riding, which laid the foundation for Jeffreys Bay's modern identity. Post-apartheid, Jeffreys Bay underwent accelerated fueled by its growing reputation as a hotspot, particularly for enthusiasts, leading to expanded residential and commercial development. The recorded a of 27,107, reflecting this surge, which continued into the with an estimated 55,839 residents by 2025 due to inbound migration and economic opportunities tied to leisure visitors.

Demographics

The population of Jeffreys Bay has shown significant growth over the past two decades, reflecting its transformation from a small coastal settlement to a burgeoning urban center. According to South African data, the town recorded 16,177 residents in 2001 (note: boundary differences affect comparability with later figures), increasing to 27,107 by 2011, representing an annual growth rate of 5.3% during that period. This expansion was fueled by natural increase and net in-migration, particularly to coastal areas offering and prospects. In 2011, the population density stood at 1,304 inhabitants per square kilometer across an area of approximately 20.79 km², with notable suburban sprawl extending into adjacent farmlands and peri-urban zones to accommodate demands. The 2022 recorded 107,014 residents in the broader Kouga Local Municipality, indicating slower overall growth of 0.8% annually since 2011. Detailed sub-municipal data for Jeffreys Bay from the 2022 is not yet publicly available, but the town continues to experience expansion driven by and migration. This trajectory aligns with broader trends in the Kouga Local Municipality, where urban expansion is expected to intensify pressures on and environmental resources.

Ethnic and Linguistic Composition

Jeffreys Bay exhibits a diverse ethnic composition reflective of broader South African demographics, with the 2011 census recording Black African residents at 37.5% of the (10,156 individuals), at 38.9% (10,545), Coloured at 22.7% (approximately 6,152), Indian/Asian at 0.2% (65), and Other at 0.7% (approximately 189), based on a total of 27,107 residents. This balance highlights the town's position as a multicultural hub within the , where historical settlement patterns have fostered coexistence among these groups. Linguistically, predominates as the , spoken by 54.4% of the (14,544 speakers), followed by isiXhosa at 28.8% (7,705), English at 11.8% (3,145), and other languages including isiZulu at 1.0% (259). These distributions underscore the town's bilingual character, with rooted in local heritage and isiXhosa reflecting influences from adjacent Xhosa-speaking communities. The cultural fabric of Jeffreys Bay blends Afrikaans-speaking farming traditions from early with Xhosa cultural elements from nearby inland areas, creating a vibrant community identity. Recent demographic shifts have introduced greater , driven by an influx of workers from various South African provinces and a growing presence of international expatriates attracted to the area's and coastal lifestyle. In the broader Kouga Local Municipality, which encompasses Jeffreys Bay, the 2022 census indicates a slight with Black African at 32.6%, Coloured at 35.2%, White at 29.9%, Indian/Asian at 0.3%, and Other at 2.1%, alongside remaining the leading language at 58.4%.

Governance and Economy

Local Government Structure

Jeffreys Bay serves as a primary administrative seat within the Kouga Local Municipality, a Category B municipality classified under the in the Province of . The Kouga Local Municipality encompasses several coastal towns, including Jeffreys Bay, and is responsible for local governance across its jurisdiction, which spans approximately 2,670 square kilometers. The governance structure of the Kouga Local Municipality operates through a ward-based council system, comprising 30 councillors: 15 elected directly from wards via first-past-the-post and 15 allocated through to reflect party support. Local government elections occur every five years, with the most recent held in November 2021, determining the council's composition until the next election in 2026. The council is led by an executive , currently Hattingh Bornman of the Democratic Alliance, who heads a mayoral overseeing portfolios such as infrastructure, community services, and finance; a , Timothy Jantjes, supports these functions, while a speaker, Lorraine Maree, manages council proceedings. This structure ensures political representation and decision-making aligned with municipal by-laws and the national . Key municipal services in Jeffreys Bay and surrounding areas include , regulated by a dedicated promoting and sustainable disposal; , primarily sourced from nearby dams such as the Kouga, Churchill, and Impofu Dams to meet residential and demands; and , involving annual resealing projects totaling over 12 kilometers in recent years to support connectivity. However, challenges persist, particularly the strain on coastal due to along Jeffreys Bay's beaches and ongoing issues with systems, as highlighted in investigations. Community involvement is facilitated through local forums and processes, such as consultations for the Integrated Development Plan (IDP) and programs, which address tourism promotion and in Jeffreys Bay. Initiatives like the Symposium and public meetings on beach erosion encourage resident input, fostering collaborative strategies for .

Economic Sectors and Growth

The economy of Jeffreys Bay, part of the Kouga Municipality in the , is predominantly driven by , which serves as the cornerstone sector, alongside retail trade and light manufacturing. Tourism accounts for a substantial portion of local economic activity, fueled by the town's coastal appeal and international visitors, contributing to job creation and revenue generation through , accommodations, and related services. Retail, concentrated in commercial hubs like Jeffreys Bay's malls and factory outlets, supports everyday consumer needs and complements spending, while light manufacturing, including agro-processing linked to nearby , provides steady employment in areas such as and Patensie. in the Kouga Municipality remains a significant challenge, with rates historically around 15% overall in 2016 but varying widely by ward—reaching up to 61.6% in some underserved areas as of 2011— and aligning closer to the District's 27.5% figure from 2018, though provincial averages in the have climbed to 41.2% by the third quarter of 2025. Recent data indicates a rate of 26.7% in Kouga. The industry stands out as a key subsector within , transforming Jeffreys Bay into a global surfing destination renowned for its Supertubes break and annual events like the J-Bay Surf Fest, which draw international competitors and spectators to boost local businesses such as surf shops, schools, and equipment rentals. These activities generate substantial economic ripple effects, including increased demand for accommodations, catering, and transport, with events providing a vital infusion of jobs and revenue amid seasonal fluctuations. While precise recent figures for the surfing sector's contribution are limited, the broader tourism revival post-COVID has been notable, with a "bumper" 2021 season marking recovery and ongoing initiatives targeting 110 jobs through local by 2027. The sector's growth has evolved from niche appeal in the early to a more integrated economic pillar, supported by infrastructure upgrades like beachfront enhancements and Blue Flag certifications for key sites. Supporting sectors include from nearby farms producing and , which underpins light and exports, as well as cooperatives bolstered by initiatives like windfarm partnerships, and robust development driven by urban expansion and holiday home demand. Property activity has shown strong momentum, with 1,543 building plans valued at R2.04 billion captured from July 2022 to April 2023, and residential growth surging 22% year-on-year in December 2021 compared to 2020, reflecting Jeffreys Bay's status as one of South Africa's fastest-growing coastal areas. Post-COVID economic recovery has sustained an estimated 3-4% annual GDP growth trajectory, building on the municipality's R10.5 billion GDP in 2016 (with a 4.4% average annual increase from 2006-2016), aided by renewed and investments. Challenges persist, particularly seasonal job fluctuations in tourism-dependent roles, which exacerbate and (at 24.6% in ), alongside an influx of job seekers straining resources. To address these, the municipality has invested in eco-tourism through projects like R12 million upgrades to the Baviaanskloof Nature Reserve, R3.8 million for interpretive centers, and dune rehabilitation programs, aiming to diversify income streams and promote sustainable growth while leveraging the Bio-Economy Zone's target of 30,000 jobs over five years. These efforts, including ties like the Jeffreys Bay , underscore a strategic push toward resilient, inclusive .

Tourism and Attractions

Beaches and Surfing Spots

Jeffreys Bay's coastline features several prominent beaches, with Dolphin Beach serving as the primary stretch along the town's main waterfront. This expansive sandy area has held international Blue Flag status since at least 2016, renewed for the 2025/26 season, recognizing its high standards in water quality, environmental management, and safety facilities. Dolphin Beach is particularly renowned for seashell collecting, with visitors often discovering a diverse array of colorful shells along its shores, enhanced by the nearby Shell Museum that showcases local marine specimens. The beach also offers calm swimming zones suitable for families, where gentle waves and lifeguarded areas provide safe conditions for non-surfers. The region is globally celebrated for its spots, anchored by Supertubes, a world-class right-hand that delivers long, powerful rides exceeding 500 meters in ideal conditions. This iconic wave, often peaking at 4 to 8 feet, features a fast wall transitioning into a barreling section, making it a magnet for professional surfers. Adjacent breaks include Kitchen Windows, a more forgiving spot near the town center ideal for beginners and longboarders with its user-friendly left- and right-hand waves; Boneyards, a challenging break close to the main channel that suits advanced riders; and the broader Point area, which encompasses extensions of the Supertubes ride for extended sessions. Beach management in Jeffreys Bay emphasizes safety and sustainability, with the Kouga Municipality deploying lifeguards across its coastal areas during peak seasons to monitor swimmers and surfers. Shark protection relies on spotters and alert systems rather than traditional nets, contributing to the beaches' reputation as relatively safe for water activities. Erosion control efforts include controlled sand movement programs, such as targeted transfers initiated in 2025 to replenish eroded sections and protect dunes without harming local ecosystems. Accessibility is prioritized through multiple public entry points, including ramps and pathways leading directly to the sand, with paid parking available at entrances and additional street options nearby. Dolphin Beach designates family-friendly zones equipped with amenities like restrooms, showers, and play areas, deliberately separated from high-surf zones to ensure safer experiences for children and non-surfers.

Cultural and Natural Sites

Jeffreys Bay and its surrounding areas feature a range of cultural sites that highlight the region's marine and artistic heritage. The Jeffreys Bay Shell Museum, one of the largest of its kind in South Africa, displays over 600 species of shells and fossils collected from local beaches and global locations, including unique specimens with colloquial names like "babatoontjies" and "skurwejantjie." This collection not only educates visitors on marine but also serves as a community hub with locally crafted souvenirs and seasonal kiosks supporting traditional shell collectors known as "skulpie-tannies." Local art galleries, such as those in the town center, showcase works by artists, often incorporating coastal themes and indigenous influences, providing a space for cultural expression beyond the town's primary attractions. The annual , a natural phenomenon occurring from May to July along the coast including Jeffreys Bay, draws crowds to witness millions of sardines migrating northward, attracting predators like , dolphins, and seabirds in a vibrant underwater spectacle. This event fosters cultural gatherings with guided viewing tours and educational programs emphasizing . Complementing this, the nearby Jeffreys Bay area hosts community-focused markets, such as the Milkwood held every second and last Saturday of the month, where visitors can browse handmade crafts, artisanal gifts, fresh produce, and seafood stalls offering local delicacies. Natural sites in and around Jeffreys Bay emphasize eco-tourism and wildlife observation. , just a short drive away, provides access to eco-tours via river cruises and ocean safaris through the Kromme River Nature Reserve, highlighting scenic dunes, estuaries, and birdlife while promoting sustainable practices. Whale-watching viewpoints dot the coastline, particularly from to November, when southern right and humpback whales migrate past, offering land-based sightings from elevated spots like the cliffs near for a serene encounter with these majestic creatures. Jeffreys Bay's status as part of South Africa's calamari heartland, shared with adjacent St. Francis Bay dubbed the "Calamari Capital," features fresh dining experiences centered on sustainably handline-caught chokka squid, with restaurants along the Calamari Route presenting diverse preparations from grilled to tempura styles.

Sports and Recreation

Surfing Culture and Events

Jeffreys Bay has been recognized as a global surfing mecca since the 1960s, when international surfers first discovered its legendary waves, drawing a dedicated community of local enthusiasts and shaping the town's identity around the sport. The area fosters a vibrant surfing culture, with numerous board shapers operating workshops that craft custom surfboards, contributing to the local economy and innovation in board design. This community-driven scene emphasizes a laid-back coastal lifestyle intertwined with the ocean, where surfers prioritize wave conservation and environmental stewardship. The premier event anchoring this culture is the World Surf League's J-Bay Open, held annually in since the early as one of the Championship Tour's most anticipated stops. Originally launched in 1981 as the Beach Hotel Classic, it has evolved into a high-profile competition featuring elite surfers tackling the challenging Supertubes break, attracting tens of thousands of visitors each year and boosting local engagement with the sport. A pivotal moment in the event's history occurred in 2015 during the finals, when Australian surfer was attacked by a in view of a live global audience, marking one of the most dramatic incidents in professional surfing. Fanning and his competitor Julian Wilson escaped unharmed after punching the shark, but the event was canceled, prompting the to enhance safety protocols, including increased aerial surveillance and rapid response teams for subsequent competitions. Supporting the culture, Jeffreys Bay hosts multiple surf schools offering structured lessons for beginners, focusing on safety, wave-catching techniques, and balance in gentler breaks suitable for novices. The local surfing community also engages in annual clean-up initiatives, such as those organized by the JBay Surf Alliance and International Coastal Cleanup events, where volunteers remove trash from beaches to preserve the coastal environment and promote ocean health.

Other Outdoor Activities

Jeffreys Bay offers a variety of non-surfing outdoor pursuits, particularly in its nearby nature reserves and coastal areas, where visitors can engage in and along designated paths. The Kabeljous Nature Reserve features moderately challenging walking s along the river and lagoon, suitable for birding and family outings, with routes that typically span 2-5 km and provide opportunities to observe over 50 bird species, including waterfowl and occasional raptors like the in the broader Kouga region. Similarly, the Seekoei River Nature Reserve includes a 3 km accessible via a pontoon crossing, winding through indigenous vegetation and offering views of diverse birdlife such as and sunbirds, with shorter 1 km paths for easier exploration. Guided tours are available through local operators, enhancing sightings of regional avifauna while emphasizing conservation in these protected estuaries. Fishing remains a prominent activity, with options for both deep-sea charters and that cater to various skill levels. Deep-sea expeditions from Jeffreys Bay harbors target like yellowtail, often using trolling techniques on half- or full-day trips departing seasonally from November to April when offshore winds are favorable. In the calmer waters of the Kabeljous River , anglers can pursue shore-based or boat-assisted fishing for and grunter, with access points at the river mouth providing tidal-dependent opportunities year-round, though peak seasons align with migratory patterns in summer. charters, including family-friendly outings, are readily available with rentals from local marinas, ensuring safe in the protected lagoon areas. Additional sports diversify the recreational landscape, including kitesurfing at the Kabeljous Lagoon, where flat-water conditions and consistent summer winds (up to 25 knots) make it ideal for intermediate riders, with lessons and gear rentals offered by specialized schools. trails, such as those at the J-Bay Bike Park and 3 Rivers network, traverse sandy dunes and single-track paths ranging from 10-56 km, accommodating to experts with routes through fynbos-covered . For a more relaxed pursuit, the nearby St. Francis Links course, located about 20 km from Jeffreys Bay, features an 18-hole Jack Nicklaus-designed links-style layout on coastal dunes and was named Africa's Best for 2025 by the World Golf Awards; it is playable year-round with seasonal green fees adjusted for winter winds. Accessibility is supported by guided tours from centers and on-site rentals for bikes, kayaks, and gear, though activities like kitesurfing and deep-sea are best during the warmer, windier summer months from to , subject to conditions.

References

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  2. https://saspecialist.southafrica.net/bw/en/topics/entry/en-surfing-in-j-bay
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  14. https://www.expatexchange.com/gdc/2/100/9890/South-africa/Jeffreys-Bay
  15. https://environmentcen.co.za/wp-content/uploads/2024/08/03-Kouga-FBAR-Appendix-D1.pdf
  16. https://www.wrc.org.za/wp-content/uploads/mdocs/1045-1-021.pdf
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  19. https://environmentcen.co.za/wp-content/uploads/2024/07/04-Seekoei-EMP-Review_FINAL-Situational-Assessment-Report_May-2024.pdf
  20. https://www.jeffreysbaytourism.org/kouga
  21. https://kouganews.com/news/kabeljous-nature-reserve-triumph-33-year-conservation-dream-becomes-reality-2025-11-06/
  22. https://kouganews.com/news/kouga-municipality-announces-opening-of-upgraded-seekoei-river-causeway-2025-10-04/
  23. https://weatherspark.com/y/90469/Average-Weather-in-Jeffrey%E2%80%99s-Bay-Eastern-Cape-South-Africa-Year-Round
  24. https://en.climate-data.org/africa/south-africa/eastern-cape/jeffreys-bay-7174/
  25. https://dsae.co.za/entry/black-southeaster/e00811
  26. https://www.surf-forecast.com/breaks/J-Bay
  27. https://weatherspark.com/y/90469/Average-Weather-in-Jeffrey%27s-Bay-Eastern-Cape-South-Africa-Year-Round
  28. https://www.bookmundi.com/y/south-africa-beach
  29. https://pmc.ncbi.nlm.nih.gov/articles/PMC3712984/
  30. https://www.sapeople.com/animals/spotters-warn-of-increased-white-shark-activity-in-cape-town/
  31. https://saltsurf.co.za/jeffreys-bay-weather/
  32. https://www.sanbi.org/gardens/harold-porter/garden-information/seasons/
  33. https://gobirding.birdlife.org.za/jeffreys-bay-and-st-francis-humansdorp-and-surrounds/
  34. https://personal.nedbank.co.za/learn/blog/higher-electricity-costs-in-winter.html
  35. https://haas.berkeley.edu/wp-content/uploads/WP299.pdf
  36. https://www.tandfonline.com/doi/full/10.1080/03768350701445533
  37. https://destinationjeffreysbay.com/jeffreys-bay-history/
  38. http://jaarringe.blogspot.com/2012/08/the-first-people-of-kouga.html
  39. https://jeffreysbayonline.co.za/history/
  40. https://www.stamouers.com/stamouers/surnames-h-to-j/1087-jeffrey-joseph-avent
  41. https://stfranciskrommetrust.co.za/coastal-treasure/local-fishing-disasters/
  42. https://www.theheritageportal.co.za/article/early-shipwrecks-eastern-coast
  43. https://www.supertubesguesthouse.co.za/jbay-news/the-history-of-jeffreys-bay-from-fishing-village-to-surfing-mecca/
  44. https://www.saflii.org/za/cases/ZAECPEHC/2010/36.html
  45. https://mamiwata.co.za/blogs/afrosurf/the-town-that-surf-built
  46. https://www.huckmag.com/article/bruce-gold
  47. https://census2011.adrianfrith.com/place/268009
  48. https://www.kouga.gov.za/download/6480
  49. https://www.citypopulation.de/en/southafrica/admin/eastern_cape/EC108__kouga/
  50. https://www.kouga.gov.za/kouga-local-municipality
  51. https://www.statssa.gov.za/publications/Report-03-01-71/Report-03-01-712022.pdf
  52. https://municipalities.co.za/overview/1015/kouga-local-municipality
  53. https://www.kouga.gov.za/content/leadership
  54. https://www.kouga.gov.za/content/kouga-municipality-leadership
  55. https://www.kouga.gov.za/lorrainemareetakesthehelm
  56. https://www.kouga.gov.za/download/917
  57. https://kouganews.com/news/kouga-municipality-begins-controlled-sand-movement-to-fight-beach-erosion-2025-06-10/
  58. https://www.kouga.gov.za/download/916
  59. https://www.youtube.com/watch?v=jJR_rkHKMF4
  60. https://lg.treasury.gov.za/supportingdocs/EC108/EC108_IDP%20Final_2024_Y_20230602T140238Z_sburger.pdf
  61. https://www.cogta.gov.za/ddm/wp-content/uploads/2020/08/DistrictProfile_SarahBaartman01072020.pdf
  62. https://www.statssa.gov.za/publications/P0211/P02113rdQuarter2025.pdf
  63. https://municipalities.co.za/demographic/1015/kouga-local-municipality
  64. https://ec.da.org.za/2025/07/da-led-kouga-secures-j-bay-surf-fest-boosting-local-economy-jobs
  65. https://kouganews.com/news/wessa-announces-2025-26-blue-flag-beaches-2025-11-04/
  66. https://visiteasterncape.co.za/sardine-run/
  67. https://www.jeffreysbaytourism.org/member/milkwood-market
  68. https://www.dirtyboots.co.za/whale-watching-in-jeffreys-bay
  69. https://www.stfrancistourism.co.za/the-calamari-route/
  70. https://www.surfer.com/culture/history-billabong-pro-j-bay-071406
  71. https://jeffreysbay.com/business-category/surfboard-shapers/
  72. https://www.jbayjellyfish.co.za/jeffreys-bay-surfboard-shapers/
  73. https://www.redbull.com/us-en/spot-check-jeffreys-bay-south-africa
  74. https://www.news24.com/news24/community-newspaper/kouga-express/j-bay-surf-festival-draws-record-number-of-visitors-to-jeffreys-bay-20230726
  75. https://www.worldsurfleague.com/posts/131167/competition-called-off-surfers-react-to-shark
  76. https://www.surfer.com/news/mick-fanning-relives-fight-with-shark
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  93. https://www.stfrancissafaris.co.za/fishing-charters/
  94. https://www.unplug-kitesurf.com/spots/jeffreys-bay-south-africa
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  96. https://www.trailforks.com/region/jbay-bike-park/
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  98. https://stfrancislinks.com/golf/
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  100. https://www.jeffreysbaytourism.org/member/jbay-wind
  101. https://www.allafricaadventures.com/
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