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Matamata (Māori: [ˈmataˌmata]) is a town in Waikato, New Zealand. It is located near the base of the Kaimai Ranges, and is a thriving farming area known for Thoroughbred horse breeding and training pursuits. It is part of the Matamata-Piako District, which takes in the surrounding rural areas, as well as Morrinsville and Te Aroha. State Highway 27 and the Kinleith Branch railway run through the town. The town has a population of 9,540 as of June 2025.[5]

Key Information

A nearby farm was the location for the Hobbiton Movie Set in Peter Jackson's The Lord of the Rings. The New Zealand government decided to leave the Hobbit holes built on location as tourist attractions. During the period between the filming of The Lord of the Rings: The Return of the King and The Hobbit: An Unexpected Journey they had no furniture or props, but could be entered with vistas of the farm viewed from inside them.[6] A "Welcome to Hobbiton" sign has been placed on the main road. In 2011, parts of Hobbiton began to close in preparation for the three new movies based on the first Tolkien novel, The Hobbit.

Demographics

[edit]

In 1876 Matamata had 7 homesteads housing 40 European settlers.[7]: 77  In 1901 the Matamata Road Board had 300 residents, 50 dwellings, 60 rate payers and 80 rateable properties.[7]: 254 

Matamata covers 9.59 km2 (3.70 sq mi)[4] and had an estimated population of 9,540 as of June 2025,[5] with a population density of 995 people per km2.

Historical population
YearPop.±% p.a.
20066,297—    
20137,260+2.05%
20188,043+2.07%
20239,132+2.57%
The 2006 population is for a smaller area of 6.16 km2.
Source: [8][9]
Sign in Matamata identifying town as the location where the Hobbiton scenes from the Lord of the Rings were filmed

Matamata had a population of 9,132 in the 2023 New Zealand census, an increase of 1,089 people (13.5%) since the 2018 census, and an increase of 1,872 people (25.8%) since the 2013 census. There were 4,386 males, 4,716 females and 27 people of other genders in 3,696 dwellings.[10] 2.1% of people identified as LGBTIQ+. The median age was 47.0 years (compared with 38.1 years nationally). There were 1,536 people (16.8%) aged under 15 years, 1,428 (15.6%) aged 15 to 29, 3,429 (37.5%) aged 30 to 64, and 2,742 (30.0%) aged 65 or older.[8]

People could identify as more than one ethnicity. The results were 84.5% European (Pākehā); 17.0% Māori; 2.1% Pasifika; 6.4% Asian; 0.7% Middle Eastern, Latin American and African New Zealanders (MELAA); and 2.1% other, which includes people giving their ethnicity as "New Zealander". English was spoken by 97.2%, Māori language by 3.0%, Samoan by 0.2%, and other languages by 7.4%. No language could be spoken by 1.7% (e.g. too young to talk). New Zealand Sign Language was known by 0.6%. The percentage of people born overseas was 18.0, compared with 28.8% nationally.[8]

Religious affiliations were 32.7% Christian, 1.2% Hindu, 0.3% Islam, 1.3% Māori religious beliefs, 0.8% Buddhist, 0.3% New Age, and 1.4% other religions. People who answered that they had no religion were 53.4%, and 8.7% of people did not answer the census question.[8]

Of those at least 15 years old, 960 (12.6%) people had a bachelor's or higher degree, 4,248 (55.9%) had a post-high school certificate or diploma, and 2,388 (31.4%) people exclusively held high school qualifications. The median income was $35,600, compared with $41,500 nationally. 555 people (7.3%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was that 3,384 (44.5%) people were employed full-time, 951 (12.5%) were part-time, and 141 (1.9%) were unemployed.[8]

Individual statistical areas
Name Area
(km2)		 Population Density
(per km2)		 Dwellings Median age Median
income
Matamata North 3.03 3,300 1,089 1,374 46.7 years $35,800[11]
Matamata West 4.09 3,480 851 1,332 43.4 years $36,100[12]
Matamata East 2.47 2,355 955 993 53.6 years $34,300[13]
New Zealand 38.1 years $41,500

Etymology

[edit]

The name Matamata was originally applied to a settlement near the Anglican mission at Waharoa. The name Matamata was used for Josiah Firth's estate and as a town developed near the estate it took the name.[7]: 254 

History

[edit]

The first European thought to have visited the Matamata area was the trader Phillip Tapsell in about 1830.[14] In 1833 the Reverend Alfred Nesbit Brown visited the area and in 1835 opened a mission near Matamata Pa, but this closed the following year when intertribal warfare broke out.[14] In 1865 Josiah Firth negotiated with Ngāti Hauā leader Wiremu Tamihana and leased a large area of land, including the future site of the town which he named after the pā.[14] Firth constructed a dray road to Cambridge and cleared the Waihou River so that it was navigable by his (small) boats.[14]

Firth's estate later failed and by 1904 had been wholly obtained by the Crown and was subdivided into dairy farm units[15] to take advantage of the new technology of refrigeration.[16] It became a dependent Town District in 1917, an independent Town District in 1919 and was constituted a borough in 1935.[14] With the re-organisation of territorial authorities in New Zealand in 1989, Matamata became part of the Matamata-Piako District.[17]

Railway station

[edit]
Plantations of oak, larch, chestnut and ash were established near many railway stations.[18] Matamata’s is registered in Council’s District Plan for Hetana St.[19]

Matamata was a station on the Kinleith Branch, from Monday 8 March 1886.[20] It was built by Mr D Fallon for the Thames Valley & Rotorua Railway Co. New Zealand Railways Department took over the line on 1 April 1886.[21] Initially 40 minutes north of the temporary terminus at Oxford (Tirau) and about an hour from Morrinsville.[22] For a while Matamata seems to have become a flag station,[23][24] though it did have cattle yards and a 60 ft (18 m) by 30 ft (9.1 m)[21] a goods shed.[citation needed] By 1886 it also had a coal shed able to hold 50 tons, a stationmaster's house, 2 cottages, urinals and a 20,000 imp gal (91,000 L) brick water tank supplied by a 60 ft (18 m) diameter windpump from a well, which was deepened that year. By 1896 Matamata had gained a 4th class station, platform, cart approach and a passing loop for 32 wagons. A telephone came in 1912 and a verandah in 1914. Authority to shift the verandah at Avondale station to Matamata when new station is built, and re-erect, amount £35. House for stationmaster. Platform extended to 175 feet. To extend it to 300 feet will cost £90. Authority for £60 for platform extension. 1919 extension of the verandah have been authorised. In 1919 part of the old Drury station building was erected as a luggage room at Matamata. Improvements are to be put in hand, estimated cost £6,000. Lighting of station and houses. 1927 Additional seating accommodation on platform. 1953 Approval for bicycle shed, estimated cost £90.[21] There was a Post Office at the station until 1911.[21] It had two members of staff from 1913.[25] Matamata was included in the annual returns of railway traffic. For example, in 1924 it sold 26,367 tickets and exported 26,084 sheep and pigs.[26] In 1950 8,868 tickets were sold and it transported 42,322 sheep and pigs.[27] A petrol engined shunter was used in the station yard from 1936.[28] Several Drewry 0-4-0 shunters were introduced in 1936.[29]

The station building was replaced on Monday 17 May 1965 by a new £23,500 steel portal frame and block-work building, with a new platform and approach road from Hetana Street, built by Way & Works Branch staff. The old station was sold for removal by July 1967.[21]

Matamata closed to passengers on 12 November 1968,[20] but reopened to serve the Geyserland Express[30] from 9 December 1991 until 7 October 2001.[31]

Since closure the station has been the Railside by the Green community centre since 2002,[32] though it is fenced off from the platform.[33] Occasional excursions still use the platform.[34][35]

  Former adjoining stations  
Waharoa
Line open, station closed
3.75 km (2.33 mi) 		  Kinleith Branch   Hinuera
Line open, station closed
7.91 km (4.92 mi)[36]

Sports

[edit]

Matamata is home to the Matamata Swifts soccer team, who compete in the Lotto Sport Italia NRFL Division 1A.

Educational institutions

[edit]
Main article: List of schools in Waikato § Matamata-Piako District

Matamata College is the town's co-educational state secondary school,[37][38] with a roll of 810 as of July 2025.[39] It opened as Matamata District High School in 1918[40] with a new building and official opening in 1924.[41]

Matamata Intermediate is the town's co-educational state intermediate school,[42][43] with a roll of 404.[44] Originally part of Matamata College, it became a separate school in 1961.[45]

There are two co-educational state primary schools: Matamata Primary School,[46][47] with a roll of 478;[48] and Firth School,[49] with a roll of 236.[50] Matamata Primary started as Matamata Public School in February 1900. It could accommodate up to 26 pupils and was enlarged after being destroyed by a fire in 1905 or 1906.[7]: 293–294 [51]

Matamata Christian School is a co-educational state integrated Christian primary school,[52][53] with a roll of 112.[54] It was founded in 1988 as Rainbow Park Christian School, and became state integrated in 1998.[55]

St Joseph's Catholic School is a co-educational state integrated Catholic school,[56] with a roll of 24.[57] It opened in 1930.[58]

  • Aerial view of Matamata College in the 1940s
    Aerial view of Matamata College in the 1940s
  • Front of Matamata College in the 1950s
    Front of Matamata College in the 1950s
  • Matamata Public School from around 1909
    Matamata Public School from around 1909
  • Matamata Public School around 1919
    Matamata Public School around 1919

Notable people

[edit]

Nearby towns

[edit]

Smaller towns nearby are:

Climate

[edit]

Matamata features a mild oceanic climate (Cfb) with warmish summers and somewhat mild winters with cool nights, and moderate rainfall spread throughout the year. Rainfall peaks in winter and is the lowest in late summer.

Climate data for Matamata (1991–2020 normals, extremes 1999–present)
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
Record high °C (°F) 32.8
(91.0) 		32.5
(90.5) 		30.1
(86.2) 		27.8
(82.0) 		24.1
(75.4) 		20.6
(69.1) 		19.5
(67.1) 		21.8
(71.2) 		21.8
(71.2) 		24.9
(76.8) 		28.4
(83.1) 		29.0
(84.2) 		32.8
(91.0)
Mean maximum °C (°F) 28.7
(83.7) 		28.9
(84.0) 		27.3
(81.1) 		24.5
(76.1) 		21.8
(71.2) 		18.0
(64.4) 		17.1
(62.8) 		18.1
(64.6) 		19.9
(67.8) 		21.5
(70.7) 		24.7
(76.5) 		26.5
(79.7) 		29.6
(85.3)
Mean daily maximum °C (°F) 24.4
(75.9) 		25.0
(77.0) 		23.2
(73.8) 		20.1
(68.2) 		17.1
(62.8) 		14.2
(57.6) 		13.6
(56.5) 		14.6
(58.3) 		16.0
(60.8) 		17.9
(64.2) 		20.0
(68.0) 		22.3
(72.1) 		19.0
(66.3)
Daily mean °C (°F) 18.2
(64.8) 		18.7
(65.7) 		16.8
(62.2) 		14.2
(57.6) 		11.6
(52.9) 		9.1
(48.4) 		8.4
(47.1) 		9.3
(48.7) 		10.9
(51.6) 		12.6
(54.7) 		14.4
(57.9) 		16.8
(62.2) 		13.4
(56.2)
Mean daily minimum °C (°F) 11.9
(53.4) 		12.4
(54.3) 		10.5
(50.9) 		8.3
(46.9) 		6.2
(43.2) 		4.0
(39.2) 		3.2
(37.8) 		3.9
(39.0) 		5.7
(42.3) 		7.4
(45.3) 		8.9
(48.0) 		11.3
(52.3) 		7.8
(46.1)
Mean minimum °C (°F) 6.4
(43.5) 		5.8
(42.4) 		4.5
(40.1) 		1.1
(34.0) 		−1.1
(30.0) 		−2.8
(27.0) 		−3.4
(25.9) 		−2.1
(28.2) 		−0.9
(30.4) 		0.7
(33.3) 		2.4
(36.3) 		5.3
(41.5) 		−4.2
(24.4)
Record low °C (°F) 3.3
(37.9) 		2.7
(36.9) 		0.0
(32.0) 		−4.3
(24.3) 		−4.0
(24.8) 		−5.3
(22.5) 		−5.7
(21.7) 		−5.0
(23.0) 		−2.9
(26.8) 		−2.4
(27.7) 		0.5
(32.9) 		3.3
(37.9) 		−5.7
(21.7)
Average rainfall mm (inches) 81.9
(3.22) 		59.0
(2.32) 		58.8
(2.31) 		98.1
(3.86) 		108.5
(4.27) 		104.7
(4.12) 		98.4
(3.87) 		83.8
(3.30) 		105.5
(4.15) 		81.9
(3.22) 		76.4
(3.01) 		114.1
(4.49) 		1,071.1
(42.14)
Source: NIWA[59][60][61]

See also

[edit]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Matamata

View on Grokipedia
from Grokipedia
Matamata is a rural town in the region of New Zealand's , located at the base of the Kaimai Ranges near the Waitoa River, approximately 70 kilometers southeast of Hamilton. With an estimated population of 9,540 residents as of June 2024, it serves as a key service center for surrounding farmland communities and has evolved from a Māori pā site into a modern hub blending agriculture, equine industries, and . The town's name, derived from the Māori word for "headland," originates from a fortified pā established in 1830 by Ngāti Hauā chief Te Waharoa on a ridge overlooking the river. Historically, Matamata was a vital stopping point for travelers, including warriors, missionaries, and explorers, with the first Christian sermon preached there in 1833 and a mission station briefly established in 1835 before being disrupted by intertribal conflicts. European settlement accelerated in the mid-19th century when British settler Josiah Clifton Firth acquired vast lands in 1865, initially focusing on wheat production before shifting to and ; the arrival of the railway in 1885 further spurred growth, leading to the subdivision of the Matamata Estate into farms by 1904. Incorporated as a in 1935, the town developed wide streets and a central domain, reflecting its planned rural character. Today, Matamata's economy is anchored in , sheep, , and a world-renowned horse breeding industry, supported by fertile volcanic soils and a . Tourism has become a major driver since the early 2000s, propelled by the —filming location for and trilogies—drawing approximately 570,000 visitors annually as of 2024 and transforming the area into a "" destination with guided tours, themed cafes, and accommodations. Notable attractions also include the Firth Tower Museum, showcasing 19th-century pioneer life; Wairere Falls, the highest waterfall in New Zealand's ; and local markets, walking trails, and equestrian events that highlight the town's pastoral heritage.

Geography and Climate

Location and Topography

Matamata is situated in the region of New Zealand's , at coordinates 37°49′S 175°46′E. The town encompasses an of 6.15 km² and has a of 1,485 people per km² (2023 Census), reflecting its compact settlement on fertile . Positioned on the Matamata , Matamata occupies a broad, level valley floor in the upper basin of the Piako and Waihou Rivers, which drain the surrounding lowlands toward the of Thames. This plain forms part of the Hauraki Plains' southern extension, characterized by flat to gently undulating ideal for agricultural development, with alluvial soils supporting extensive rural . The area's is dominated by open, even ground that facilitates drainage and farming activities. Near the western base of the Kaimai Ranges, Matamata benefits from a transition between the elevated eastern hills and the expansive western plains, with the ranges rising to over 700 meters and providing a natural boundary. Surrounding landscapes feature rolling rural expanses dedicated to sheep and beef farming, interspersed with patches of native remnants and waterways. The town lies approximately 42 km southeast of Hamilton and 50 km west of , enhancing its connectivity within the region.

Climate

Matamata features an classified under the Köppen system as Cfb, characterized by mild temperatures year-round, high , and relatively even rainfall distribution without pronounced dry seasons. The annual average rainfall is approximately 1,100 mm, with occurring consistently across months, peaking slightly in winter at around 116 mm in and dipping to about 69 mm in . Recent NIWA data indicates a warming trend of about 1°C since 1909 in the region, with potential increases in extreme rainfall events. Relative averages 84% at 9 a.m., contributing to a persistently damp atmosphere that supports lush . Seasonal variations are moderate, with summer (December to February) daytime highs typically ranging from 22°C to 24°C and nighttime lows around 12–15°C, while winter (June to August) brings cooler conditions with daytime highs of 14–16°C and lows of 6–8°C, occasionally dipping to 0°C with about 21 air frost days per year. There are roughly 110 rainy days annually with at least 1 mm of , ensuring reliable moisture but rarely leading to extremes. The town's inland position and proximity to the Kaimai Ranges introduce localized effects, such as occasional fog—around 19 days per year (based on nearby stations)—and rain shadows that result in slightly lower annual rainfall compared to western areas, while minimizing exposure to severe coastal weather. These topographical features, including surrounding plains, promote fairly uniform weather patterns across the district. Ex-tropical cyclones pose a low risk, with such events influencing the area only 1–2 times per year during summer, often as weakened systems.

History

Etymology

The name Matamata originates from the , where it means "," referring to a prominent ridge or in the local . This term was first applied to a fortified village, or , established around 1830 by the Ngāti Hauā chief Te Waharoa on a extending into a large swampy area near the site's current location. In early colonial records, Matamata was referenced as a settlement adjacent to Waharoa, a nearby area with an Anglican mission station established in the mid-19th century. The name gained wider European usage when Auckland entrepreneur Josiah Clifton Firth adopted it for his expansive estate in 1865, after leasing approximately 20,500 acres (8,300 hectares) of land from Ngāti Hauā owners for £170 annually. Firth developed the estate into a major farming operation, clearing bush and draining swamps to establish and crop production, which solidified the name's association with the emerging rural district.

Early and Colonial History

The Matamata region has long been part of the traditional territory of the Ngāti Hauā , a group descended from the ancestor Te Ihingaarangi, who established themselves east of the over centuries through alliances and conflicts with neighboring tribes such as Ngāti Maru. In the early 19th century, amid the , Ngāti Hauā chief Te Waharoa strengthened the iwi's position by constructing Matamata , a major fortified village (), on a above the Waitoa River around 1830, several kilometers north of present-day Waharoa; this served as a strategic base during ongoing intertribal hostilities and became a symbol of Ngāti Hauā resilience. Initial European contact occurred through trade networks in the 1830s, with trader Phillip Tapsell, based at Maketū in the Bay of Plenty, extending his operations inland by appointing representatives at Matamata shortly after his arrival in the region in November 1830 to facilitate exchanges of muskets, gunpowder, and European goods for Māori-produced flax. This commerce was disrupted in 1836 when a Ngāti Hauā war party under Te Waharoa destroyed the Maketū pā, highlighting the volatile intertribal dynamics. Later that year, the Church Missionary Society (CMS) established an Anglican mission station near Matamata Pā in April 1835 under Reverend Alfred Nesbit Brown, aiming to promote Christianity and education among Ngāti Hauā; the station influenced figures like Te Waharoa's son, Wiremu Tāmihana Tarapīpipi, but was abandoned within six months due to escalating warfare between Ngāti Hauā and Te Arawa tribes. Colonial settlement accelerated in the mid-19th century following the , when entrepreneur Josiah Clifton Firth explored the Waihou Valley and Matamata Plains in 1859 and began leasing approximately 20,500 acres (8,300 hectares) from Ngāti Hauā leader Wiremu Tāmihana in 1865 for an annual rent of £170. After Tāmihana's death in 1866, Firth expanded his holdings to 55,000 acres (22,000 hectares) through further leases and purchases facilitated by the Native Land Court, converting them to freehold title for £12,000; he promoted European settlement by clearing with modern American machinery, introducing windmills and telephones, and developing like river navigation on the Waihou, opened in 1880. Firth initially focused on wheat farming but shifted to and production in the 1880s due to soil challenges, subdividing portions of the estate to attract settlers; to support this, he advocated for a railway through the , which reached Matamata in 1886 but arrived too late to prevent his financial collapse, leading him to relinquish the estate in 1887.

Modern Development

Matamata achieved status in 1935, marking a significant step in its formal administrative development as a growing rural service center. This elevation from town district to reflected the town's expanding role in supporting the surrounding agricultural economy, with improved local governance enabling better infrastructure and services. The station, opened on March 8, 1886, initially served both freight and passenger needs, facilitating the transport of products and other goods that underpinned the district's farming activities. Passenger services ceased on November 12, 1968, amid broader declines in usage, though freight operations continued until 1981. In 2002, the station building was repurposed as the Railside by the center, transforming the into a hub for local and events. Following , Matamata experienced a boom driven by agricultural expansion in the region, where and related industries attracted settlers and workers. The town's grew from 2,127 in 1951 to 3,292 by 1961, supported by post-war economic policies that boosted rural development and service towns like Matamata. In 1989, Matamata was integrated into the newly formed Matamata-Piako District through reforms that amalgamated several boroughs and counties to streamline administration and . This restructuring enhanced coordination for and growth across the area. The construction of the in 1999–2000 for films introduced a new dimension to the town's identity, sparking initial tourism interest. Recent developments up to 2025 have focused on urban expansion, with the district's increasing by 7.8% from 2018 to 2023, reaching 37,098, and initiatives like Kāinga Ora's plan—as of early 2025—to build over 1,000 new homes in the region between 2023 and 2025 supporting housing and commercial growth in Matamata.

Society

Demographics

Matamata recorded a usually resident of 9,132 in the . This represents an increase of 1,089 people (13.5%) from the 2018 figure of 8,043. The has grown steadily from 6,297 in the 2006 , reflecting an approximate annual growth rate of 2.2% over the intervening period. As of June 2024, the estimated resident stands at 9,540. The median age in Matamata is 47.0 years, higher than the national median of 38.1 years, indicating an aging population structure. The average household size is 2.4 people, below the national average of 2.7. The median for adults aged 15 and over is $35,600, compared to the national median of $41,500; this figure is influenced by the prevalence of rural employment in and related sectors. Matamata functions primarily as an urban town, serving as a hub for surrounding rural communities where many residents commute for work and services.

Notable People

Matamata has produced several notable figures who have achieved prominence in politics, arts, sports, and , reflecting the town's rural heritage and community values. (1931–2021), born Catherine Anne Maclean and raised in Waharoa near Matamata, became a trailblazing political leader after attending Matamata College and earning a degree in from the . She served as the first female from 1983 to 1990 and later as New Zealand's Governor-General from 1990 to 1996, the first woman to hold that office. Her contributions to public service earned her numerous honors, including Dame Grand Companion of the . Shane Dye, born in Matamata in 1966, emerged from the town's strong tradition to become one of New Zealand's most celebrated jockeys. After apprenticing locally, he achieved international success, winning the three times—on Nikes Wager in 1990, Vintage Crop in 1993, and in 2002—along with major races like the Cox Plate and . Dye's tactical brilliance and over 1,800 career wins underscored Matamata's influence in . Artist Claudia Pond Eyley, born in Matamata in 1946, is renowned for her evocative landscape paintings that capture the essence of 's natural environments, often using bold colors and expressive forms. After early education abroad in and New York, she studied at the University of Auckland's Elam School of Fine Arts, where she honed her skills in and . Her works, including series on coastal and rural scenes, have been exhibited widely and acquired by major collections such as Tongarewa Museum of . Casey Kopua (née Williams), a Matamata College alumna, rose to stardom in as a formidable defender and leader for the Silver Ferns. She captained the team to a at the 2016 Rio Olympics and contributed to multiple and successes, earning recognition as one of the world's top defenders with her exceptional court coverage and tactical acumen. Now a sports coordinator at her and F45 trainer, Kopua continues to inspire through coaching and community programs. Lance O'Sullivan, who completed his education in Matamata at local schools including Matamata College, holds a storied place in racing history as the country's most successful . From 1980 to 2003, he amassed over 2,380 wins in alone, securing a record 12 jockey premierships and triumphs in prestigious events like the on in 1989. Transitioning to training at Wexford Stables in Matamata, O'Sullivan has continued his legacy, preparing winners and mentoring the next generation in the industry's heartland.

Economy

Agriculture and Farming

Matamata's agricultural sector is dominated by , which thrives on the region's fertile volcanic soils and , making it a key contributor to the region's status as New Zealand's heartland. The area supports extensive pasture-based systems, with approximately 840 farms in the Matamata-Piako district producing a significant portion of the region's solids annually, primarily through cooperatives like . This industry has driven rural prosperity, with exports forming a significant portion of the local GDP. Thoroughbred horse breeding represents another cornerstone of Matamata's farming economy, capitalizing on the mild climate and high-quality pastures that provide ideal conditions for equine health and performance. The district hosts major stud farms such as Cambridge Stud and Te Akau Stud, which together breed hundreds of foals each year and contribute approximately $100 million annually to the regional economy through sales, training, and related services. This sector has positioned Matamata as a global hub for New Zealand's industry, with many champions tracing their origins to local bloodlines. In addition to dairy and horses, Matamata sustains diversified including sheep, , and crop production, bolstered by systems drawing from the Waihou . Sheep and farming occupies much of the rolling hill country, yielding , meat, and lambs for both domestic and export markets, while crops like and support feed needs. These operations benefit from the area's flat to undulating , which enhances drainage and accessibility for machinery. The evolution of Matamata's agriculture from subsistence-based practices to a commercial powerhouse accelerated in the post-1950s era, driven by , improved breeding techniques, and developments like electrified fencing and road networks. Prior to this shift, small-scale prevailed, but the introduction of tractors, milking machines, and hybrid pastures enabled larger-scale operations and higher yields, transforming the local . This modernization has sustained for approximately 22% of the district's workforce in primary industries as of 2022.

Tourism

Matamata's tourism sector has transformed the town into a prominent destination in New Zealand's region, largely driven by the , which draws international visitors seeking immersive experiences tied to J.R.R. Tolkien's works. The set, established on the Alexander family's 1,250-acre sheep and beef farm approximately 8 km southwest of the town center, serves as the primary attraction and has positioned Matamata as a key stop on film-themed itineraries. Construction of the began in 1999 to support filming for trilogy, with initial temporary structures including 39 hobbit holes created on the pastoral landscape. By 2010, following preparations for trilogy, the site was rebuilt with 44 permanent hobbit holes, detailed gardens, a mill, a double-arched bridge, and the iconic Green Dragon Inn, all designed to evoke the fictional . These elements, maintained with authentic period-appropriate planting and architecture, allow visitors to explore the 12-acre site via guided walking tours that highlight filming locations and behind-the-scenes details. Tour options at Hobbiton cater to diverse preferences, including standard 2.5-hour day tours starting from The Shire's Rest and more elaborate evening banquets featuring a three-course meal at the Green Dragon Inn with a complimentary drink. The attraction accommodates around 570,000 visitors annually as of the 2024 season, with projections for continued growth into 2025 amid recovering international travel. This influx has elevated Matamata from a quiet rural community to a major hub, particularly following the global release of films in 2001–2003 and trilogy in 2012–2014. Economically, Hobbiton generates approximately $78 million annually for the Matamata-Piako District through direct spending on tours, accommodations, and local services. To mitigate environmental impacts, the site has implemented measures, including the planting of nearly 3,000 native seedlings around the movie set and adjacent farmland to enhance and restore local ecosystems. Beyond Hobbiton, Matamata offers attractions rooted in its agricultural heritage, such as tours of horse breeding farms, where visitors can observe training and breeding operations at facilities like those near the Matamata Racecourse. The racecourse itself hosts regular events, including major meetings in , drawing equestrian enthusiasts for on its 1,800-meter track. These experiences complement the film's fantasy appeal with authentic rural activities, supported by infrastructure like the Matamata i-SITE Visitor Information Centre for bookings and guidance.

Local Government

District Council Structure

The Matamata-Piako District Council (MPDC), known in Māori as Te Kaunihera ā-Rohe o Matamata, serves as the territorial authority governing Matamata and the surrounding district. It was established in 1989 through the amalgamation of several local bodies under New Zealand's local government reforms, including the merger of Piako County Council, Matamata County Council, Borough Council, and others. The council comprises 13 elected members, including the and 12 councillors, elected every three years using the first-past-the-post system. As of the 2025 local elections held on 11 , the is Ash Tanner, re-elected with 5,950 votes; voter turnout was 45.69%. The council's executive leadership is headed by Chief Executive Manaia Te Wiata, appointed in late 2024, who oversees operations, policy implementation, and a team of four group managers responsible for areas such as operations, growth and regulation, people and , and customer experience. The headquarters are located at 35 Kenrick Street in , with additional service offices in Matamata at the Matamata-Piako Civic and Memorial Centre on 11 Tainui Street to support local access. Representation is structured around four wards: the Matamata Ward (covering Matamata and surrounding rural areas, electing four councillors), the Morrinsville Ward (four councillors), the Te Aroha Ward (three councillors), and the Māori ward Te Toa Horopū ā Matamata-Piako (one councillor, established in 2022 to ensure dedicated Māori representation). In the 2025 referendum, voters chose to abolish the Māori ward after the current term (6,544 votes to remove vs. 3,815 to keep), with the decision binding for the 2028 and 2031 elections. The Matamata Ward provides focused local governance for the town's community, addressing issues like urban development and community services. The district's total population was 37,098 as of the 2023 census. Māori involvement is integrated through the Māori ward and ongoing iwi consultation processes, guided by the principles of partnership under Te Tiriti o Waitangi. The council engages with 12 iwi in the district, incorporating their input into decision-making via strategic partnerships and joint initiatives.

Administrative Functions

The Matamata-Piako District Council handles core administrative functions essential to district operations, including rates collection, waste management, and roading maintenance. Rates are levied on properties to fund general services, with total rates revenue budgeted at $58.9 million for the 2024/25 financial year, forming a significant portion of the council's funding alongside subsidies and fees. Waste management encompasses kerbside collection for approximately 10,000 households, operation of three transfer stations, and efforts to achieve over 50% recycling rates by 2030 through a new Resource Recovery Centre. Roading responsibilities cover 967 km of sealed roads and 55 km of unsealed roads, including 377 bridges and street lighting, with a focus on safety and resilience. The proposed Matamata bypass on State Highway 27 was cancelled in 2020 due to low anticipated traffic benefits. The council's total expenditure for 2024/25 is budgeted at $84.6 million, reflecting these operational priorities. Community services provided by the council enhance resident wellbeing and include libraries in Matamata, , and with over 50,000 items, numerous parks and reserves, and the Waharoa near Matamata for recreational . Economic development support targets and farming sectors through like community venues and i-SITE visitor centers, promoting events and local growth. These services are budgeted at $18.7 million in operating costs for 2024/25, with capital investments such as $1.5 million for destination playgrounds. The council operates across wards including Matamata Ward, ensuring localized service delivery. Planning and environmental functions are guided by the District Plan, which regulates urban growth, resource consents, and land use to support in Matamata and surrounding areas. Post-2020 sustainability initiatives emphasize , including stormwater upgrades, targets of 480-500 liters per resident daily by 2033/34, and net-zero emissions goals by 2050, integrated into consents and infrastructure strategies. Emergency management involves coordination for events like floods, with 24/7 response capabilities and community education programs, aligned with Waikato Regional Council protocols for regional hazards. These efforts ensure compliance with the Resource Management Act 1991 and address geological and weather-related risks.

Education

Primary and Secondary Schools

Matamata Primary School, a state contributing primary school for years 1-6, enrolls approximately 460 students (as of 2025) and emphasizes foundational skills. St Joseph's Catholic School, a state-integrated full primary school for years 1-8, enrolls approximately 220 students (as of 2025) and integrates faith-based education. Other primary schools in Matamata include Firth Primary School (contributing primary, years 1-6, approximately 200 students as of 2025), Hinuera School (contributing primary, years 1-6, approximately 180 students as of 2025), and Matamata Christian School (state-integrated full primary, years 1-8, approximately 300 students as of 2025). Matamata Intermediate School caters to years 7-8 with approximately 410 students (as of 2025), offering a supportive environment for transitioning students through specialized classes in core subjects and cultural activities. Matamata College, the town's co-educational state secondary for years 9-13 founded in 1918, had approximately 790 students as of 2025 and delivers the (NCEA) curriculum alongside sports academies in disciplines such as rugby, , and equestrian events. Across primary, intermediate, and secondary institutions in Matamata, the total student population is approximately 2,500 (as of 2025), with attendance rates consistently above 90%. Some curricula briefly reference local to connect students with the region's .

Tertiary and Further Education

Matamata offers limited local options, with most residents relying on nearby institutions in the region. The (Wintec), located in Hamilton approximately 60 km away, serves as the primary provider, accessible via daily bus services from Matamata. Wintec delivers vocational diplomas in , including programs focused on , sheep and beef production, and , which support the district's dominant rural . Vocational training emphasizes practical skills aligned with local industries. Primary ITO administers work-based programs in , such as the New Zealand Certificate in Agriculture () at Level 4 and apprenticeships for herd managers, delivered on-farm across the . Equine studies are also available through Primary ITO, featuring the New Zealand Apprenticeship in Equine Breeding and certificates in care, catering to Matamata's racing and breeding sector. in and , facilitated by ServiceIQ, provide for roles in attractions like the , typically spanning two to three years. Community and opportunities include generic programs up to Level 7 at Toi Ohomai's Matamata site, covering foundational skills for . Online is supported by Open Polytechnic, offering flexible distance learning in areas like , , and rural , with over 27,000 national enrollments annually and high suitability for Waikato's dispersed . Enrollment in within the Matamata-Piako District shows steady progression, with a notable share of school leavers entering tertiary programs annually, particularly in vocational fields tied to and primary industries.

Sports

Association Football

Matamata Swifts Club (AFC), commonly known as the Matamata Swifts, is the principal club in Matamata, serving as a key hub for the sport in the region. Established in , the club has fostered a strong tradition of community-based football, offering programs for players across all ages, genders, and skill levels, from mini-kickers to senior teams. With a focus on development and inclusivity, the Swifts emphasize participation and progression pathways, drawing players from local schools and surrounding areas to build skills and team spirit. The senior men's team competes in the Lotto Northern Region Football League (NRFL) Southern Conference, a competitive regional division under , while the women's and reserve teams participate in complementary federation leagues. Home games are hosted at Matamata Domain, a multi-purpose venue that supports matches and training sessions. The club has a history of fluctuating between regional and national lower divisions, including a return to the Northern League structure in 2010 following a strong 2009 season in the Waikato-Bay of Plenty League. Over the years, Matamata Swifts has secured multiple titles in Waikato competitions, highlighting its competitive edge at the regional level. Notable successes include the 2006 Waikato Premier League and Caper Cup wins for the first team, as well as a runners-up finish in the Waikato-Bay of Plenty Super League that year. More recently, the women's team achieved an unbeaten league and cup double in 2024, clinching the Waikato Cup to cap a dominant season. These accomplishments underscore the club's ability to nurture talent capable of regional success. The Swifts maintain robust youth academies and development programs, including the Kaimai Rangers partnership for aspiring young players and holiday camps that engage dozens of juniors annually. These initiatives tie closely to local schools, providing coaching, integration, and competitive opportunities for over 200 youth participants across multiple age groups, from under-8 mini-kickers to under-14 teams. With a total club membership of over 420, the Swifts significantly impact the community by promoting , , and social connections through football. Facilities at Matamata Domain and the adjacent Swap Park grounds have seen enhancements since the early 2010s, including floodlit pitches and expanded changing rooms, enabling year-round play and supporting the growth of women's and junior divisions. These improvements have bolstered the club's capacity to host home games, , and events, aligning with broader regional investments in .

Equestrian and Other Sports

Matamata's equestrian scene is deeply rooted in the region's heritage, with annual events showcasing competitive horse trials and shows at local venues. The Matamata Equestrian Group organizes the prominent Matamata Horse Trial, held each March at 452 Morgan Rd, featuring cross-country courses from novice to training levels on rolling terrain suitable for . This event includes the New Zealand (NZTR) 5K Eventers Stakes, a for off-the-track s that have retired from racing within the last two years, highlighting the transition of racehorses to equestrian sports. The Matamata A&P Show, typically in October, incorporates equestrian sections such as and , drawing competitors and enthusiasts to demonstrate skills in various disciplines; the 2025 event was cancelled due to adverse ground conditions. These activities are influenced by the local thoroughbred industry, where Matamata serves as a key center for breeding and training, with facilities supporting approximately 60 trainers and numerous studs. Beyond equestrian pursuits, Matamata supports a variety of community sports that emphasize recreational and team-based participation. is popular through the Matamata Netball Centre, which runs weekly leagues for clubs and schools, accommodating various age groups and skill levels at courts located at the corner of Meura and Streets. Rugby matches take place at the Matamata Domain, a multi-sport precinct with four dedicated fields managed by the United Matamata , fostering local competitions and youth development in the sport. enthusiasts utilize scenic paths along the Waihou River as part of the broader Trails network, offering over 100 km of off-road routes through native bush and farmland, with easy access from Matamata for leisurely rides. Key facilities in Matamata enable multi-use and fitness activities across the community. The developing Open Country Stadium at Matamata College provides a double-court gymnasium, multipurpose indoor spaces, changing rooms, and storage, serving both school programs and public access for indoor sports. The Matamata Domain includes clubrooms, squash courts, and areas alongside its outdoor fields, supporting diverse recreational needs. Swim Zone Matamata offers community pools—including a 25m heated outdoor lap pool, indoor pool, toddler pool, and dive pool—along with the adjacent Fitzone for and fitness classes. These venues, combined with rural access to open spaces, encourage high levels of involvement in organized sports, particularly among the district's rural population, aligning with broader trends where active recreation participation exceeds national averages in regional areas.

Matamata-Piako District

District Overview

The Matamata-Piako District was established in 1989 through the amalgamation of the Matamata Borough Council, Piako County Council, and Te Aroha County Council under the Local Government (Waikato Region) Reorganisation Order 1989. This reform reduced the number of local authorities in New Zealand and created the district as a territorial authority spanning 1,755 square kilometres of predominantly rural land in the eastern Waikato region. As of the 2023 Census, the district had a usually resident population of 37,098, estimated at 39,300 as of June 2025, reflecting steady growth driven by agricultural opportunities and lifestyle appeal. Geographically, the district encompasses the southern portion of the fertile Hauraki Plains and the lower , bounded to the east by the Kaimai Range foothills and to the west by older volcanic hills. The landscape features flat alluvial soils ideal for farming, interspersed with wetlands and river systems, including the major Piako and Waihou Rivers that drain northward to the Firth of Thames. These waterways have shaped the area's development, supporting and transport while posing occasional flood risks. The district's economy is predominantly agricultural, with dairy cattle farming as the largest industry, contributing 16.4% of GDP as of 2022, and the broader , , and sector accounting for 21.7%. also plays a notable role, leveraging natural attractions like the Hauraki Plains and cultural sites to complement the primary sector. Governance is provided by the Matamata-Piako District Council (MPDC), which serves as the territorial authority responsible for local services, planning, and community facilities within the district. The MPDC operates under the oversight of the Regional Council, which manages broader regional matters such as and transport.

Nearby Settlements

Waharoa, located approximately 5 km north of Matamata, serves as a small rural hub supporting local farming activities and features the Waharoa Aerodrome, a council-owned facility used primarily for and recreational flying. Its population was 669 as of the 2023 census. Tirau, situated about 15 km southeast of Matamata, functions as a notable stop along 1, renowned for its distinctive corrugated iron sculptures depicting animals and objects that embellish shops, cafes, and public structures, reflecting the town's creative use of a common . Morrinsville, 25 km northwest of Matamata, acts as a central processing and farming community in the , hosting key industry facilities and sharing administrative responsibilities for the Matamata-Piako District; its population was 9,003 as of the 2023 census. Te Aroha, roughly 30 km north of Matamata, is a longstanding celebrated for its natural hot springs and mineral waters, which have drawn visitors since the late for therapeutic bathing in facilities like the Mokena Geyser-fed pools; the population was 4,650 as of the 2023 census. Among larger nearby settlements, lies 30 km southwest of Matamata and is recognized for its tree-lined avenues and equestrian heritage, while Hamilton, 42 km west, serves as the region's primary urban center with diverse economic and cultural amenities.

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  120. https://www.dairynz.co.nz/
  121. https://nz.distancescalc.com/distance-from-matamata-walkato-to-morrinsville
  122. https://www.tearohamineralspas.co.nz/
  123. https://nz.distancescalc.com/distance-from-matamata-walkato-to-te-aroha
  124. https://cambridge.co.nz/about-cambridge/overview/
  125. https://www.newzealand.com/us/hamilton/
  126. https://nz.distancescalc.com/distance-from-matamata-walkato-to-cambridge
  127. https://www.travelmath.com/drive-distance/from/Hamilton%2C%2BNew%2BZealand/to/Matamata%2C%2BNew%2BZealand
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