New Rules
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"New Rules"
A group of women partying in a backyard, with the name of the singer and the title of the song superimposed over them in capital letters.
Single by Dua Lipa
from the album Dua Lipa
Released7 July 2017 (2017-07-07)
Recorded2016–2017
Studio
Genre
Length3:29
LabelWarner Bros.
Songwriters
ProducerIan Kirkpatrick
Dua Lipa singles chronology
"Lost in Your Light"
(2017)
"New Rules"
(2017)
"IDGAF"
(2018)
Music video
"New Rules" on YouTube

"New Rules" is a song by English singer Dua Lipa from her eponymous debut studio album (2017). The song was written by Caroline Ailin, Emily Warren, and Ian Kirkpatrick. Kirkpatrick also handled the production and offered it to Lipa after it was rejected by multiple artists. The song was released through Warner Bros. Records for digital download and streaming on 7 July 2017 as the album's seventh single. It is an electropop and tropical house track with an EDM production that includes dance-pop beats and dancehall rhythms. The lyrics see Lipa giving herself a set of rules in order to get over a former boyfriend. Lipa stated that it was the breakup song that she wished she had when she was breaking up with someone.

"New Rules" was met with acclaim from music critics. The song was nominated for British Single of the Year at the 2018 Brit Awards and appeared on year-end lists from publications including Billboard, The Guardian and The New York Times. Commercially, the song became Lipa's first number one single on the UK Singles Chart and reached that position in five other territories. As of March 2021 it is the most streamed song by a British female in the UK and it broke the record for the most weeks on the US Mainstream Top 40 chart. It was the second-most played song of the 2010s decade on the format. Additionally, it became Lipa's first top 10 entry on the US Billboard Hot 100, peaking at number 6. The song is certified multi-platinum in 13 territories, including quintuple platinum in the UK and diamond in Canada, France, and Poland. The song's commercial success has been attributed to the popularity of its music video.

The music video for "New Rules" was directed by Henry Scholfield and takes place at the Confidante Hotel in Miami. It features Lipa staying at a hotel room with her friends, who prevent her from getting back together with her former boyfriend. The video was met with critical acclaim, some of whom commended its themes of female empowerment. It made Lipa the youngest female artist with a video to surpass one billion views on YouTube. The video was nominated for British Music Video of the Year at the 2018 Brit Awards and Best Choreography at the 2018 MTV Video Music Awards. Lipa promoted the song with performances at the 2017 BBC Radio 1 Teen Awards, 2018 Brit Awards and 2018 Billboard Music Awards. Remixes by Alison Wonderland, Kream and SG Lewis were released for further promotion.

Background

[edit]
Colour photograph of Dua Lipa performing in 2017
Dua Lipa performing in 2017

"New Rules" was originally written by Caroline Ailin, Emily Warren and its producer Ian Kirkpatrick during a writing camp for English girl band Little Mix.[1][2] Kirkpatrick also engineered and programmed the track, while Chris Gehringer mastered it and Josh Gudwin mixed it.[3] According to Warren, she was told in the early years of her career to never write a song where the male partner will not "get it", but later stopped following that because she thinks the "best writing" happens when she stops worrying about what to do and just expresses herself. She added that she applied this approach with "New Rules", whose lyrics were inspired by Ailin's struggles with the temptation of getting back together with a former boyfriend.[4] The song was passed down by a few artists, including one who thought it did not have a notable hook.[5]

In January 2017, Dua Lipa announced through her Facebook account that she was postponing the release of her eponymous debut studio album to 2 June of that year in order to record more songs.[6] After this, she traveled to Los Angeles, California, where Kirkpatrick played her "New Rules" and she recorded it.[7] The song was recorded at Zenseven Studios in Woodland Hills, Los Angeles, NRG Studios in North Hollywood, Los Angeles and Atlantic Recording Studios in Los Angeles while the vocals were recorded at TaP Studio / Strongroom 7 in London. Chris Gehringer mastered the song at Sterling Sound in New York City.[3] When asked about the fact that she did not write the song after saying in past interviews that she preferred to write her own music, Lipa stated that her perspective had changed and that:

I still take a lot of pride in being able to write my own songs. My story's coming from me. But 'New Rules' is a song that I felt like I had been in the room and written. I'm so close with Emily [Warren] and Caroline [Ailin] and Ian [Kirkpatrick], who had worked on it, that I feel like it was a song they had written with me in mind. I'm proud of it as if I had been in that room. I just feel so closely to it. I guess I don't have that perspective anymore. But like I said, I still love writing everything. And I'm still going to do it. But it's a song that I feel like I can relate to on a personal level, that I also feel that when I do perform it, it becomes mine and I embody it in a different way.[7]

Music and lyrics

[edit]

Musically, "New Rules" is an electropop and tropical house song.[8][9] Constructed in verse-chorus form, the song is composed in 4
4
time
and the key of A minor with a tempo of 116 beats per minute and an Am–G–F–G chord progression.[10] Running for 3 minutes and 29 seconds,[11] the EDM production includes a dance-pop beat, a dancehall rhythm, tropical house keyboards and airy drum programming similar to that used in Africa and the Caribbean.[12][13][14][15] The verses include a falling bass glissando, while a synth melody and pattering drums build up to the chorus drop with bashment elements, glitchy horns and string stabs. The synth line appears again in the final chorus.[13][16][17] Lipa's vocals range from A3 to E5 and she adapts a "stern, schoolmarmish" tone.[10][18] Her vocals echo with a 3/8-note ping-pong vocal-delay spin while high-feedback backing vocals also are heard.[17] To give character to her vocals, Kirkpatrick tracked her at half the speed in some parts and digitally sped them up to twice as fast.[5]

In the lyrics, the singer sets a list of rules to prevent her from getting back together with an ex-boyfriend. The rules are: "One: Don't pick up the phone, you know he's only calling 'cause he's drunk and alone / Two: Don't let him in, you'll have to kick him out again / Three: Don't be his friend, you know you're going to wake up in his bed in the morning."[19] Lipa confessed that "[t]hey're not necessarily rules I've been able to stick by. But [they're] rules that I feel like it's important to be able to tell yourself, to tell your friends... There's a reason people break up, and it's probably the same reason why you shouldn't get back together."[20] Warren explained that the track was a self-reminder for people recovering from a break-up to not succumb to a momentary temptation since it is not "a good idea in the long term".[21] Talking about the song, Lipa explained that "'New Rules' is quite different to a lot of tracks on the album. I wanted it to feel very new [...] It's the breakup song that I wish I had when I was breaking up with someone" and that "It's about keeping your distance from someone who's bad for you. I'm setting some rules down so [that I] won't go back to that person."[22][23]

Release

[edit]

"New Rules" was released on 2 June 2017 as the tenth track on Lipa's eponymous debut studio album;[11] it appears as the 13th track on the album's Austrian, German and Swiss version.[24] The song was released for digital download and streaming through Warner Bros. Records on 7 July 2017 as the album's seventh single.[25] It was sent for radio airplay in Italy on 28 July 2017.[26] In the United States, the song impacted adult contemporary radio on 21 August 2017 and contemporary hit radio the following day.[27][28]

A remix of "New Rules" by Alison Wonderland was released on 25 August of that year.[14] An acoustic version of the song was released 20 October.[29] An extended play (EP) featuring remixes by Kream, Freedo, SG Lewis, MRK titled "Club Mix" as well as the one by Wonderland was released 3 November.[30] On 17 November, "New Rules" was released as a CD single in Germany, with its acoustic version as its B-side.[31] A week later, a 1980s and vaporwave-styled, Hi-NRG remix by Initial Talk was released. The DJ was inspired by "Two of Hearts" (1986) by Stacey Q and included heavy synths with SFX drums. It was accompanied by a visual featuring a fuzzy VCR footage of an old Miss Teen Canada pageant.[32][33] The remix appears Japanese special edition of Dua Lipa and the Japanese edition of the album's 2018 reissue, Dua Lipa: Complete Edition.[34][35]

A live piano acoustic version of "New Rules" appears as the closing track on the singer's Live Acoustic EP, released 8 December of that year.[36] The following year, another live version of Lipa's performance at the 2018 Brit Awards was released on 21 February.[37] An official live version of the song that was recorded at the 29 June 2018 stop of Lipa's world tour in San Diego was released on 6 September of that year; it appears as the closing track of Dua Lipa: Complete Edition.[38][39] Lipa's performance of the song on BBC Radio 1's Live Lounge was included on their 23 November 2018-released compilation album, BBC Radio 1's Live Lounge 2018 as the third track.[40] A different live version of the song appears as the second track on Lipa's Deezer Sessions EP, released 11 April 2019.[41]

Critical reception

[edit]

"New Rules" received acclaim from music critics.[42][43] AllMusic's Neil Z. Yeung complimented the song on its "house-inflected shine" in which Lipa makes "a cautionary list".[44] Writing for Clash, Alex Green felt tracks like "New Rules" demonstrate "exactly why critics picked Lipa out as one to watch [the previous year]."[16] Dayna Evans of The Cut labeled it a "breakup anthem",[45] while Melinda Newman of Billboard considered it a "female-empowerment anthem".[22] Anjali Raguraman of The Straits Times also called the song a "breakup anthem" and an "addictive, horn-laced pop tune", adding that, "The track, with its slick production and stellar vocals, oozes self-confidence and sass."[19] Ben Hogwood of musicOMH stated that the song had themes of "assertiveness and outright feminine power" and that it felt more convincing than "Blow Your Mind (Mwah)" (2016).[46] Rachael Scarsbrook of Renowned for Sound opined that the song makes "sure the upbeat melodies continue long into the final moments of Lipa's record, the album may almost be over but the party is just beginning."[47]

Larisha Paul of Baeble Music deemed it as an "absolute banger" and a "timeless song".[48] On his review of the album, Sebas E. Alonso of Spanish website Jenesaispop noted that "New Rules" had influences of the music of the 1990s.[49] Alonso further included the track on his list of the best songs of August 2017, calling it a "summer hit".[50] Hannah J Davies of The Guardian stated that it was "infused with EDM and tropical house without sounding too consciously trend-chasing",[8] while Luke Holland of the same publication called it the track of the week and praised the lyrical content, though he further stated that "disposable pop is now actually this good".[51] In another review from the publication, Ben Beaumont-Thomas named the song a "powerful pop psychodrama".[18] Raisa Bruner of Time wrote that "'New Rules' works so well because it's both stylish and layered: As an escapist fantasy of girl-power, it's a triumph, but as a rallying cry to buck the status quo, it's even better."[52] In a more negative review, DIY's Alim Kheraj stated that the song "is a flat tropically-tinged empowerment track that already sounds dated."[53]

Accolades

[edit]

"New Rules" appeared on 2017 year-end lists by numerous publications, including unranked lists from Esquire,[54] The Guardian,[55] Junkee[56] and The New York Times.[57] Time hailed it as 2017's best song.[52] It additionally ranked within the top 10 of year-end lists by Popjustice at number 5 and The Line of Best Fit at number 8.[58][59] In NME and Entertainment Weekly, the song ranked at number 13 and 29 on their year-end lists.[60][61] Stereogum placed it at number 38 on their year-end list, while Noisey thought it was 2017's 34th best song.[62][63] The Fader named it the 82nd best song and Spin ranked it at number 97.[64][65] Billboard ranked it at number four on the list of the best gay anthems of 2017 while the song placed at number 22 on their general list.[66][67] Rob Sheffield of Rolling Stone ranked it at number 19 on his year-end list.[68] "New Rules" also placed on 2010s decade-end lists from NME (21),[69] Insider (106)[70] and Stereogum (114).[71] In June 2020, The Guardian ranked the song as the 94th best UK number one single.[18]

"New Rules" has received several awards and nominations. At the 2018 Brit Awards, the song was nominated for British Single of the Year.[72] It won best single at the BBC Radio 1 Teen Awards in 2017.[73] It was a winning song at the 2019 BMI Pop Awards.[74] It won International Song of the Year at the LOS40 Music Awards 2018 and Best Song To Lip Sync To at the 2018 Radio Disney Music Awards.[75][76] The song additionally received nominations for Pop Song of the Year at the 2017 The Beano Awards,[77] International Song of the Year at the 2018 Gaygalan Awards,[78] Global Hit of the Year at the 2018 MTV Millennial Awards,[79] Song of the Year at the 2018 MTV Video Music Awards,[80] Best Track at the 2018 NME Awards[81] and Choice Song: Female Artist at the 2018 Teen Choice Awards.[82]

Commercial performance

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The track's commercial success has been attributed to the popularity of its music video.[83][84] In the United Kingdom, "New Rules" debuted at number 75 on the UK Singles Chart issue dated 14 July 2017.[85] In its fourth week, the song reached number nine, becoming her third top ten single on the chart following "No Lie" and "Be the One" earlier that year.[86] Two weeks later, it rose to number one, becoming Lipa's first chart-topping single in the country.[87] In doing so, it also became the first song in almost two years by a female solo artist to reach the top, since "Hello" by Adele in 2015.[88] It remained at number one the following week,[89] and spent a total of 66 weeks on the chart.[86] In 2020, the song was certified quintuple platinum from the British Phonographic Industry (BPI) for track-equivalent sales of 3,000,000 units in the UK.[90] As of March 2021, the song is the most streamed song by a British female artist in the UK with 261.1 million; it lands at number two overall for female artists behind "Dance Monkey" by Tones and I.[91]

"New Rules" reached the summit of charts in Ireland, the Netherlands and the Flanders region of Belgium.[92][93][94] In Australia, the song reached number two on the ARIA Singles Chart dated 1 October 2017, after debuting at number 46 eight weeks earlier.[25][95] After selling 490,000 track-equivalent units, it was awarded a seven times platinum certification from the Australian Recording Industry Association (ARIA).[96] In New Zealand, the song reached number three and was certified 6× platinum by the Recorded Music NZ (RMNZ) for sales of 180,000.[97][98] In France, the song was awarded a diamond certification from the Syndicat National de l'Édition Phonographique (SNEP) for selling 333,333 track-equivalent units.[99]

In the United States, "New Rules" spent two weeks on the Bubbling Under Hot 100 Singles chart before entering the Billboard Hot 100 at number 90 on the chart dated 19 August 2017, becoming her third entry on the ranking, after "Blow Your Mind (Mwah)" in 2016, and "Scared to Be Lonely" earlier that year.[100][101][102] The song later at number six the following February, becoming Lipa's first top 10 hit in the United States and her highest-peaking single on the occasion.[102] It also became Lipa's third number one on the Dance Club Songs chart and topped the Pop Songs chart for four weeks in February 2018.[103] On the Pop Songs chart dated 23 June 2018, it spent its forty-second week, becoming the track with the most weeks on the chart.[104] It was certified five times platinum from the Recording Industry Association of America for 5,000,000 track-equivalent sales in the US.[105] In Canada, "New Rules" reached number seven on the Canadian Singles Chart and was awarded a diamind certification by Music Canada (MC) for selling 800,000 track-equivalent units.[106][107]

Music video

[edit]

Background

[edit]

[I wanted to] show [in the music video for "New Rules"] that you and your friends are kind of helping each other. Your friends are the rules, they are the ones that are preventing you from making a mistake with this guy.

— Lipa talking about the music video's themes.[22]

The music video for "New Rules" was directed by Henry Scholfield, who also shot Lipa's previous visual, "Lost in Your Light". The singer invited Scholfield for a cup of tea in London in order to discuss her ideas for the clip. Lipa had saved a picture of model Naomi Campbell holding another woman in her back during a campaign in the 1980s as a "reference point", explaining that, "I loved the idea of girls looking after each other like that, holding each other, that sense of humility, that sense of strength." Lipa also had the idea of including a group of flamingos into the clip, as she considered them a good representation of female friendship. The director contacted Teresa Barcelo to choreograph the dance routine and bring that "narrative of togetherness and empowerment" into it.[45] Barcelo also took inspiration from the flamingos' movements while planning the choreography.[22] More than 200 women auditioned for the video, with eight being selected.[22]

The filming took place in June 2017 at The Confidante, a hotel located in Miami Beach that is part of the Unbound Collection brand by Hyatt.[22] Hyatt's vice president of global brands, Sandra Micek, stated that the collaboration between the artist and the hotel made sense to her because "[The Confidante's] inspiration and its name came from the notion of being a trusted friend".[108] Regarding the shooting, Scholfield commented that the camera was quite near during the dance routines, in order to film more uninterrupted single takes.[45] During an interview with NPR, Lipa commented that, "What I wanted to convey in this video is the unity and togetherness of women supporting each other, helping each other and looking after each other in a situation."[20] The visual premiered through Lipa's YouTube account on 7 July 2017.[9] After this, Hyatt released two behind-the-scenes clips of the shooting.[108]

Synopsis

[edit]
A group of women holding each other while wearing bathrobes.
Lipa (far left) and her on-screen friends on the music video for "New Rules". The women are holding each other during the sleepover scene. The clip has been praised for its themes of female empowerment and friendship.

The video starts with a shot of the outside view of The Confidante hotel and two flamingos. In the next scene, and in the context of the track, Lipa is lying on a bed, thinking of giving her ex a second chance, while her friends are by her side. As the song continues, the artist heads towards the phone to answer his call, but is stopped by one of her friends. Then, she keeps receiving advice from the women, but manages to escape to the hallway.[9] There, they perform a choreography, and return to the room. In the next scenes, the women start a sleepover, brushing each other's hair and applying lipstick on each other.[20] They change their outfits and head towards the pool, where they walk over the water.

After the song's bridge, one of the women makes plans of reuniting with her former boyfriend, but is stopped by Lipa, who gives her the advice she received at the beginning of the visual. After this, the group perform a choreography in front of the pool, in which they pull "each other in closer, in an unbreakable ring of limbs". This is Lipa and Scholfield's favorite scene, with the latter stating, "That wrapped up the whole story for me. The viewer is on the outside, but that choreography pulls you into them, and makes you a part of that connection, too."[45] The video ends with the women standing in front of the pool, with the camera turning upside-down and then showing a group of flamingos at the same location.

Reception

[edit]

After the release of the music video, Lipa debuted on Billboard's Social 50 chart at number 26.[109] In February 2019, the clip surpassed one billion views on YouTube, making Lipa the youngest female artist to accomplish that.[110] The video appeared on 2017 year-end lists by Billboard (8),[111] The Guardian,[112] Pitchfork[113] and V,[114] as well as a 2010s decade-end list by the former of the four publications at number 41.[115] It was nominated for the British Music Video of the Year accolade at the 2018 Brit Awards.[72] At the 2017 UK Music Video Awards, the video won Best Pop Video and was nominated for the Vevo MUST SEE Award.[116] Additionally, it was nominated for Best Music Video at the 2018 iHeartRadio Music Awards,[117] International Video of the Year at the LOS40 Music Awards 2018,[75] Best Choreography at the 2018 MTV Video Music Awards[80] and Best Video at the 2018 NME Awards.[81] The video was a winning video at the MTV Video Play Awards.[118]

The music video for "New Rules" was met with acclaim from critics, many of whom praised its pop visuals and themes of female empowerment.[14][119][120] Aliza Abarbanel of Refinery29 commented on the visual, "'New Rules', and all the epic outfits in it, perfectly encapsulates the joy of female friendship—and the joy in getting dressed up together."[121] Paper's Claire Valentine labelled it Lipa's "strongest video so far."[122] Hafeezah Nazim of Nylon called it "a empowering visual",[123] while New Statesman writer Anna Leszkiewicz described it as a "colourful and acutely choreographed video", as well as considering it one of the best clips released in July 2017.[124] Alessia Scappaticci of The Loop praised the visual's themes of self-esteem, diversity and friendship, adding that it "definitely deserves all of the positive attention it's been getting".[125] T.L. Stanley of Adweek noted that in the plot, the women are "standing together, mirroring a current trend in pop culture and entertainment that shows women supporting each other (catfights are so yesterday)."[108] BBC reporter Mark Savage wrote that the video is "unquestionably brilliant" and should have won British Video of the Year at the 2018 Brit Awards.[126] Owen Myers of The Fader praised the female-empowerment themes of the clip, and furthermore commented on its importance on Lipa's career, stating that, "The release of 'New Rules' gave Lipa something else that until then mostly eluded her: credibility. She has often talked in interviews about her feminist beliefs, and taking pride in her involvement with every aspect of her music."[119]

The music video also received positive comments from artists like Lorde, Charli XCX and Tegan and Sara through their respective Twitter accounts.[20] On 12 July 2017, Lipa thanked her fans for the visual's popularity, and recommended them to use the hashtag #DuasNewRules when uploading covers of the track in order to include them on a compilation video.[109] The next day, Filmmaker Jake Wilson uploaded a gay parody of the music video using the hashtag, which drew the attention of some blogs and the artist herself.[127][128] On 4 August 2017, the singer released the compilation video of covers and parodies of the song and the visual on her YouTube account.[129]

Live performances

[edit]
Colour picture of Dua Lipa performing during her tour
Dua Lipa performing "New Rules" during The Self-Titled Tour in 2018

Lipa performed "New Rules" at the Glastonbury Festival in England on 23 June 2017.[130] On 4 October 2017, the singer performed "New Rules" on The Jonathan Ross Show, where she was accompanied by a group of dancers with whom she recreated the scenes of the music video.[131] Later that month, the artist sang the song during the BBC Radio 1 Teen Awards, where she received the Best Single award for the track, and on Later... with Jools Holland.[73][132] On 9 December, she performed "New Rules" at the Jingle Bell Ball concert in London.[133] Days later, Lipa appeared on the fifth season of Spanish musical competition La Voz, where she sang the song alongside the finalists.[134] Lipa also performed the track during the encore of The Self-Titled Tour (2017–18).[135][136]

On 3 February 2018, Lipa sang "New Rules" and "Homesick" on Saturday Night Live.[137] Alex Robert Ross of Noisey reviewed positively the performance, calling it "ultimately professional" and praising Lipa for her vocal rendition.[138] Ten days later, she appeared on The Ellen DeGeneres Show, where she performed "New Rules" accompanied by a group of dancers wearing sleepwear similar to that of the music video.[139] The next day, Lipa sang an acoustic version of the track on BBC Radio 1's Live Lounge segment.[140] On 14 February, the artist performed "New Rules" and "IDGAF" on Jimmy Kimmel Live!. The performance was not aired until 19 March 2018, around the time the singer cancelled two shows in Australia to remove her wisdom teeth.[141] This led journalist Richard Wilkins, thinking the performance occurred on the air date, to accuse the singer of lying on Nine News. Lipa responded through her Twitter account, indicating the difference between the dates and stating that she was still recovering from the surgery in Australia.[142] Although Wilkins apologised, the artist later told KIIS-FM that she have found his comments "dangerous" and "really upsetting".[143]

Lipa performed "New Rules" during the 2018 Brit Awards on a summer-styled stage, moments after winning the British Female Solo Artist accolade. Billboard's Rachel George deemed the performance as "girl-power inspired".[144][145] Lipa's appearance helped her eponymous debut studio album, which had previously peaked at number five, to reach number three on the UK Albums Chart.[146][147] On 20 May 2018, the artist performed "New Rules" at the 2018 Billboard Music Awards.[148] Six days later, Lipa sang the track as part of a medley of her most successful songs during the opening ceremony of the 2018 UEFA Champions League Final in Kyiv, Ukraine.[149] The song was later included on the setlist of Lipa's 2022 Future Nostalgia Tour.[150]

Track listings

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Personnel

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Charts

[edit]

Certifications

[edit]
Certifications and sales for "New Rules"
Region Certification Certified units/sales
Australia (ARIA)[96] 7× Platinum 490,000
Austria (IFPI Austria)[281] 2× Platinum 60,000
Belgium (BRMA)[282] 2× Platinum 40,000
Canada (Music Canada)[107] Diamond 800,000
Denmark (IFPI Danmark)[283] 2× Platinum 180,000
France (SNEP)[99] Diamond 333,333
Germany (BVMI)[284] 2× Platinum 800,000
Ireland 100,000[note 2]
Italy (FIMI)[286] 3× Platinum 150,000
New Zealand (RMNZ)[98] 7× Platinum 210,000
Norway (IFPI Norway)[287] 3× Platinum 180,000
Poland (ZPAV)[288] Diamond 250,000
Portugal (AFP)[289] 4× Platinum 40,000
Spain (Promusicae)[290] 4× Platinum 240,000
United Kingdom (BPI)[90] 5× Platinum 3,100,000[291]
United States (RIAA)[105] 5× Platinum 5,000,000
Streaming
Sweden (GLF)[292] 4× Platinum 32,000,000
Japan (RIAJ)[293] Gold 50,000,000

Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.

Release history

[edit]
Release dates and formats for "New Rules"
Region Date Format Version Label Ref.
Various 7 July 2017 Original Warner Bros. [25]
Italy 28 July 2017 Radio airplay [26]
United States 21 August 2017 Adult contemporary radio [28]
22 August 2017 Contemporary hit radio [27]
Various 25 August 2017
  • Digital download
  • streaming
Alison Wonderland remix [294]
20 October 2017 Acoustic [29]
3 November 2017 Remixes EP [30]
DACH 17 November 2017 CD single Original / acoustic [31]
Various 24 November 2017
  • Digital download
  • streaming
Initial Talk remix [295]
21 February 2018 Live at the BRITs [37]
6 September 2018 Live [38]

See also

[edit]

Footnotes

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
"New Rules" is an electropop song by English singer and songwriter Dua Lipa, released on 7 July 2017 as a single from her self-titled debut studio album by Warner Bros. Records.[1] The track, which runs for 3:29, was written by Caroline Ailin, Emily Warren, and Ian Kirkpatrick, with Kirkpatrick serving as the sole producer.[2][3] Lyrically, it depicts the process of moving on from a toxic relationship by establishing personal boundaries, framed as a set of three rules to avoid contact with an ex-partner.[4] The song marked Lipa's international breakthrough, propelling her to mainstream prominence. It topped the UK Singles Chart for two weeks, becoming her first number-one single there and the first by a female solo artist since Adele's "Hello" in 2015.[5] In the United States, "New Rules" debuted on the Billboard Hot 100 at number 33 in August 2017 and eventually peaked at number six, marking Lipa's first top 10 entry on the chart and spending 48 weeks in total.[6] The track has been certified multi-platinum in numerous countries, including 5× Platinum in the UK and 9× Platinum in the US as of 2025, reflecting its enduring global success.[5][7] Accompanying the release, a music video directed by Henry Scholfield premiered on YouTube on the same day, featuring Lipa and a group of backing dancers in a hotel setting performing synchronized choreography inspired by 1990s and 2000s aesthetics.[8] The video has amassed over 3.21 billion views as of November 2025, making it one of the most-watched music videos by a solo female artist on the platform.[8] "New Rules" also received critical acclaim for its empowering message and catchy production, earning Lipa nominations for awards such as the Brit Award for British Single of the Year in 2018.[9] By November 2025, the song has surpassed 2.44 billion streams on Spotify alone, solidifying its status as a pop anthem.[10]

Development

Background

Dua Lipa signed with Warner Bros. Records UK in 2014 after impressing label executives with her vocal performances and songwriting during early demo sessions.[11] This deal marked a pivotal step in her transition from modeling and YouTube covers to a professional music career, providing the platform for her initial releases.[12] Her early single "Be the One," released in October 2015, achieved moderate success in Europe and helped establish her sound, blending electropop with confident vocals and setting the foundation for her debut album. By 2016, Lipa was gaining traction in the UK pop scene through subsequent singles like "Hotter than Hell" and "Blow Your Mind (Mwah)," which showcased her rising profile and garnered radio play and festival appearances.[13] "New Rules" emerged during the recording sessions for Lipa's self-titled debut album in 2016, a period when she was collaborating with producers in London and Los Angeles to craft a collection of dance-pop tracks. These sessions built on her growing momentum, incorporating influences from contemporary pop while refining her artist identity amid the UK's vibrant music landscape.[13] The 2016-2017 pop industry landscape favored empowering breakup anthems, reflecting a cultural shift toward themes of self-reliance and emotional resilience in women's music, as seen in Ariana Grande's Dangerous Woman album and its singles like "Into You," which emphasized personal strength amid relationships.[14] This trend aligned with Lipa's evolving style, positioning "New Rules" within a wave of hits that resonated with audiences seeking uplifting narratives of moving on.[15]

Writing and recording

"New Rules" was written in 2016 by songwriters Caroline Ailin and Emily Warren alongside producer Ian Kirkpatrick during a songwriting camp originally intended for the British girl group Little Mix. Ailin and Warren handled the lyrics, drawing direct inspiration from Ailin's personal struggles with an unhealthy relationship where she repeatedly returned to an ex despite knowing it was detrimental, framing the narrative as self-imposed rules to break the cycle. Kirkpatrick contributed foundational production concepts to support the track's structure.[16][17] The song's rule-based format, with its repetitive and memorable hook, developed organically from the writers' goal of creating an empowering anthem that listed clear boundaries like not answering calls or allowing the ex back in, emphasizing self-respect over heartbreak. After Little Mix declined the demo, it was pitched to Dua Lipa as her self-titled debut album neared completion. In early 2017, Lipa traveled to Los Angeles, where Kirkpatrick played her the track; she immediately connected with its theme, adapting the demo to suit her vocal delivery and infusing it with a confident, danceable energy during initial recording sessions at his studio.[16][18][19]

Production

The production of "New Rules" was led by Ian Kirkpatrick, who incorporated innovative synth elements drawing from his electronic music background, blending synth-pop textures with tropical house influences to create an electropop foundation featuring dance-pop beats and subtle dancehall rhythms.[20][21] Recording took place at Zenseven Studios in Woodland Hills, California; NRG Recording Studios in North Hollywood, California; Atlantic Recording Studios in Los Angeles, California; and TaP Studio in London, spanning from initial demos in 2016 to final overdubs in early 2017 as part of Dua Lipa's debut album sessions.[22] A key vocal technique involved capturing Lipa's performance for the chorus hook—"I got new rules, I count 'em"—at half tempo to allow natural phrasing, followed by digital speedup to double the original speed, resulting in an otherworldly vibrato that amplified the track's empowering, assertive tone without altering the base pitch significantly.[20] This process, completed before the song's completion in early 2017, emphasized Kirkpatrick's approach to sound design using non-traditional sources for synth layers to evade recognizable presets.[20] The mix was handled by Josh Gudwin, who applied spot-delay effects to backing vocals for added ear-catching texture, particularly in transitional sections.[23] Mastering was performed by Chris Gehringer at Sterling Sound in New York City, ensuring the track's dynamic range and clarity for its July 2017 single release.[24]

Composition

Musical elements

"New Rules" is a dance-pop track incorporating electropop and R&B elements, characterized by its electronic production and rhythmic groove. The song operates at a moderate tempo of 116 beats per minute (BPM) in the key of A minor, contributing to its energetic yet accessible vibe.[25] The composition adheres to a conventional verse-chorus structure augmented by pre-chorus sections that gradually build anticipation through rising melodic tension and subtle dynamic shifts. Clocking in at 3:29, the arrangement features an atmospheric intro with vocal delays, two verses that establish the narrative rhythm, pre-choruses escalating with filtered echoes, explosive choruses, a bridge for variation, and a fading outro that reinforces the hook. This format ensures a tight, radio-friendly flow while maintaining listener engagement.[26] Key instrumentation drives the track's sonic identity, including a prominent pulsing synth bass that provides a steady, propulsive foundation and crisp hi-hats that accentuate the danceable beat. Layered vocals, particularly in the choruses, add depth and texture, with high-feedback backing harmonies enhancing the anthemic quality. The overall sound draws inspiration from mid-2010s EDM-pop productions, emphasizing synthetic plucks, string stabs, and programmed percussion for a polished, club-ready aesthetic.[26] The chorus hook utilizes a repetitive call-and-response pattern, where lead vocals interact with echoed and harmonized responses, progressively amplifying energy and memorability to propel the song's infectious appeal.[26]

Lyrics and themes

"New Rules" revolves around the core theme of establishing firm boundaries following a breakup, framed as a series of self-enforced rules designed to avoid re-engagement with a toxic ex-partner. Dua Lipa has explained that the song serves as an empowering internal monologue, capturing the struggle to resist temptation despite lingering emotions, with lines like "Talkin' in my sleep at night, makin' myself crazy" illustrating the mental turmoil of unrequited attachment. The track draws from personal experiences of relational vulnerability, as Lipa noted it as "the breakup song that I wish I had when I was breaking up with someone," highlighting a narrative of reclaiming agency after being "messed around."[27][28] The lyrics structure the empowerment message through three explicit "rules" articulated in the pre-chorus, using direct, conversational language to mimic a tough-love self-advice session. These include: "One, don't pick up the phone / You know he's only callin' 'cause he's drunk and alone"; "Two, don't let him in / You'll have to kick him out again"; and "Three, don't be his friend / You know you're gonna wake up in his bed in the mornin' / And if you're under him, you ain't gettin' over him." This breakdown underscores the pattern of repeated mistakes in toxic dynamics, as seen in the verse's reflection: "I keep pushin' forwards, but he keeps pullin' me backwards / Now I'm standin' back from it, I finally see the pattern." Co-writer Emily Warren, along with Caroline Ailin and producer Ian Kirkpatrick, drew inspiration from their own "relationship stuff" during the song's creation at a writing camp, infusing the text with authentic anecdotes of emotional manipulation and the need for decisive separation.[29][30][31] Feminist undertones permeate the themes, emphasizing women's solidarity and self-protection in the face of exploitative relationships, with Lipa describing the song as rooted in "sisterhood" and the importance of supporting one another through heartbreak. Ailin has reflected on the track's profound personal resonance, stating it "changed everything" for her career and life while she was still waitressing, symbolizing a broader shift toward autonomy. The chorus's repetitive mantra—"I got new rules, I count 'em / I gotta tell them to myself"—functions as an anthemic bridge, reinforcing resolve through rhythmic insistence and transforming vulnerability into a declaration of independence. Lipa later added a fourth unofficial rule in interviews: "Block them on social media," extending the song's practical guidance to modern digital boundaries.[27][32][29]

Release and promotion

Single formats

"New Rules" was initially issued as a promotional CD-R single in select markets, including Finland, in 2016 under Not On Label. The track received its official release as the second single from Dua Lipa's eponymous debut album on July 7, 2017, through Warner Bros. Records, primarily as a digital download and streaming format with an initial emphasis on the UK market before expanding globally. A physical CD single was made available in select European territories, such as Germany, Austria, and Switzerland, via Vertigo (a Warner Music imprint) later that year. In November 2017, a digital remixes EP was released, featuring versions like the Alison Wonderland Remix, available for download on platforms including iTunes and Spotify.[33]

Marketing and rollout

The promotional campaign for "New Rules" centered on leveraging the song's empowering theme through visual and digital media to build organic engagement. The official music video, directed by Henry Scholfield and released on July 7, 2017, played a pivotal role in generating pre-release buzz, as fans quickly recreated its choreography on social media platforms, leading to hundreds of user-generated videos that amplified its reach.[1] Tie-ins with streaming services were integral to the rollout, with the track featured on Spotify's New Music Friday playlist coinciding with Dua Lipa's self-titled debut album release on June 2, 2017, which helped propel early streaming numbers and positioned it within broader album marketing efforts.[34] The international strategy involved phased radio impacts, starting with contemporary hit radio in the United Kingdom on July 15, 2017, followed by U.S. pop radio adds on August 22, 2017, allowing the song to gain momentum in Europe before crossing over to North America, where it peaked at number six on the Billboard Hot 100 in January 2018.[35] Live performances, such as at BBC Radio 1's Teen Awards on October 22, 2017, further sustained buzz by showcasing the song to a young audience.[36]

Reception

Critical reviews

Upon its release, "New Rules" garnered widespread praise from critics for its infectious hooks and empowering lyrics addressing post-breakup self-discipline. The Guardian hailed it as a "perfect slice of summer pop," delivering a "masterclass" in steering clear of ex-partners through its "contender for chorus of the summer" structure, which blended catchy electropop with relatable relationship advice aimed at young women.[37] The track appeared on Dua Lipa's self-titled debut album, which earned a Metacritic aggregate score of 72/100 based on eight professional reviews, reflecting generally favorable reception for its confident songwriting and vocal delivery.[38] NME awarded the album four out of five stars, commending its "sass-packed, honest, uncompromising storm" of production and thematic boldness that positioned Lipa as a rising pop force.[39] Critics offered mixed assessments of the album and single, often critiquing elements of repetitiveness or generic pop conventions while lauding the polished production and anthemic appeal. Q magazine rated the album 60/100, acknowledging "massive hooks" and influences from artists like Robyn and Rihanna that made heartache "fun," but implying some tracks felt formulaic.[40] Similarly, another review noted the solid summery vibe but pointed to occasional "generic offerings" amid the strong debut energy.[40] In retrospective analyses, "New Rules" has been revisited for its contributions to pop feminism, serving as a post-breakup empowerment anthem that emphasized female solidarity and independence. NPR described it as an "empowerment anthem" reinforced by its all-female music video narrative of resisting romantic relapse.[41] Pitchfork later recognized Lipa's debut era, including the track, as elevating her above contemporaries in the 2017 pop landscape through its emotive and assertive qualities.[42]

Accolades

"New Rules" garnered significant recognition following its release, including a nomination for British Single of the Year at the 2018 Brit Awards.[43] The song achieved a historic milestone as the first UK number-one single by a British female solo artist since Adele's "Hello" in 2015, marking a breakthrough for Dua Lipa in the British music scene.[44] It was also nominated for Best Pop Video at the 2018 MTV Video Music Awards and Best Lyrics at the 2018 iHeartRadio Music Awards.[45][46] In 2019, Lipa won Best New Artist at the Grammy Awards, reflecting the song's role in her rise to prominence.[47] Other honors include its inclusion at #74 on Rolling Stone's 250 Greatest Songs of the 21st Century So Far (2024) and winning Best Single at the 2017 BBC Radio 1 Teen Awards.[48]

Commercial performance

Chart positions

"New Rules" achieved significant commercial success upon its release, debuting on various international charts in mid-2017 and reaching peak positions across multiple territories. In the United Kingdom, the song first entered the Official Singles Chart on July 20, 2017, at number 15 before climbing to number one on the chart dated August 18, 2017, marking Dua Lipa's first chart-topper in her home country.[5] It spent a total of 11 weeks in the UK top 10 and accumulated 58 weeks on the chart overall.[5] In the United States, "New Rules" debuted on the Billboard Hot 100 on August 19, 2017, at number 90 and steadily rose over the following months, ultimately peaking at number six on the chart dated February 17, 2018.[49] The track also topped the Billboard Dance Club Songs chart, becoming Lipa's first number-one hit on that ranking.[50] Internationally, the song reached number one on the singles charts in five countries: the United Kingdom, Ireland (eight weeks at number one), Belgium (six weeks), Bulgaria (four weeks), and the Netherlands (one week).[51] It performed strongly elsewhere, peaking at number two in Australia and number three in New Zealand, while entering the top 10 in several European markets including Germany (number nine).[51] On year-end charts, "New Rules" ranked highly in various regions, including number 11 on the UK Official Singles year-end chart for 2017.[52]
Chart (2017–2018)Peak PositionWeeks in Top 10Source
UK Singles (OCC)111Official Charts Company
US Billboard Hot 100627Billboard
US Dance Club Songs (Billboard)1N/ABillboard
Australia (ARIA)215aCharts.co
Ireland (IRMA)112aCharts.co
Netherlands (Single Top 100)110aCharts.co

Sales and certifications

"New Rules" has sold over 15 million units worldwide as of 2025, reflecting its enduring popularity as one of Dua Lipa's breakthrough hits.[53] By November 2025, the single had amassed 2.44 billion streams on Spotify, underscoring its dominance in digital consumption.[54] Its chart peaks in multiple territories further propelled these sales figures.[55] The song's streaming impact extends to video platforms, with the official music video surpassing 3.2 billion views on YouTube as of November 2025.[8] In 2025, streams experienced a notable surge attributed to a revamped performance during Dua Lipa's Radical Optimism Tour.[56]
CountryCertifying BodyCertificationUnits Sold
United StatesRIAA6× Platinum6,000,000
FranceSNEPDiamond500,000
United KingdomBPI7× Platinum4,200,000
AustraliaARIA7× Platinum490,000
These certifications highlight the track's commercial strength across key markets.[5][6][57]

Music video

Concept and production

The music video for "New Rules" was directed by Henry Scholfield, who had previously collaborated with Dua Lipa on her "Lost in Your Light" visual. The concept originated from a casual brainstorming session over tea at Lipa's London flat, where she envisioned a narrative centered on female solidarity and empowerment, depicting an all-girls sleepover at a hotel that symbolizes emotionally "checking out" from a toxic relationship. This theme draws inspiration from a 1993 Versace campaign featuring Naomi Campbell carrying Kristen McMenamy on her back, emphasizing women supporting each other through heartbreak rather than focusing on the male figure. The hotel setting reinforces the idea of transience and moving on, with Lipa later explaining, "It’s no longer about the guy being the main part of the story. It’s about girls looking after each other."[58][27][59] Production took place over two days in June 2017 at The Confidante Hotel in Miami Beach, Florida, a boutique property that provided the opulent, nocturnal backdrop for the sleepover scenes. Scholfield aimed for seamless, immersive visuals through long, uninterrupted single takes, treating the camera as a "dance partner" to the performers for a fluid, intimate feel. Choreography was handled by Los Angeles-based Teresa "Toogie" Barcelo, known for her contemporary style with artists like Tove Lo and Kesha; she incorporated synchronized movements inspired by the unity of flamingo flocks—symbolizing female bonding—such as dancers grasping hands in tight circles to convey trust and resilience. The video's aesthetic employs cool blue tones in its color grading to evoke emotional detachment and the introspective mood of a late-night confessional, aligning with the song's themes of self-imposed boundaries in romance.[60][61][58][60] Casting prioritized authenticity, featuring Lipa alongside nine dancers selected for their natural charisma and dance proficiency rather than professional models, to portray genuine friends enforcing the "rules" of moving on. This approach echoes the empowering dynamics of 1990s girl group videos, blending synchronized choreography with a sense of communal strength. The dancers' sleepwear and casual interactions further amplify the relatable, sisterhood-driven narrative, avoiding polished perfection in favor of raw emotional texture.[58][27]

Synopsis

The music video for "New Rules" opens with Dua Lipa spotting her ex-boyfriend lounging at the hotel pool, where she immediately enforces the song's first rule by ignoring his incoming calls on her phone, with her friends providing support to help her stay strong.[41][62] As the story progresses, Lipa and her group of girlfriends engage in synchronized dance sequences throughout the hotel's corridors and various rooms, visually embodying "Rule Two" (don't let him in) through scenes of them physically blocking advances and "Rule Three" (don't be his friend) via moments of collective rejection and boundary-setting, all underscored by the track's empowering lyrics.[63][41] The narrative builds to a climactic group choreography in which the women decisively reject the ex-boyfriend, culminating in Lipa striding confidently away, empowered and surrounded by her supportive crew as they exit the hotel together. Intercut scenes employ symmetry and repetition in their framing and movements to echo the structured "rules" of the song.[63][64]

Critical response

The music video for "New Rules" garnered significant praise from critics for its striking visuals, intricate choreography, and emphasis on female solidarity. Billboard described it as "singular among pop visuals this year, both ambitious in execution and immediately understandable," highlighting how the video's narrative of women intervening to prevent a relapse into a toxic relationship resonated with audiences.[9] The Fader commended its "elegant" all-female ensemble and uplifting dynamic, noting how the clip stylishly foregrounded themes of women supporting one another in a post-breakup context.[65] The video earned nominations at major awards, including British Video of the Year at the 2018 Brit Awards.[45] While some reviewers pointed to echoes of earlier pop aesthetics in its slumber-party motif and synchronized dance sequences, the feminist undertones—such as the portrayal of communal empowerment over individual vulnerability—were broadly celebrated as a fresh take on empowerment anthems.[66] In retrospective analyses from the 2020s, the video's choreography has been credited with fueling viral recreations on platforms like TikTok, extending its cultural relevance well beyond its 2017 release.[41] Billboard ranked it #8 among the best music videos of 2017, praising its role in elevating the track to global prominence.[67] By 2023, the video had amassed over 2 billion views on YouTube, a milestone that underscored its enduring appeal and contributed substantially to the song's lasting legacy; it surpassed 3 billion views in early 2024 and reached 3.2 billion as of November 2025.[68][8]

Performances and legacy

Live renditions

Dua Lipa first performed "New Rules" live during the opening shows of her self-titled tour on October 5, 2017, in Vienna, Austria, where it quickly became a staple of the setlist throughout the 2017-2018 run, often featuring high-energy choreography and fan sing-alongs that highlighted the song's empowering message. The track received its television debut at BBC Radio 1's Teen Awards on October 22, 2017, in a vibrant staging that captured its rising popularity among younger audiences.[36] Later that year, on December 9, 2017, Lipa delivered a festive rendition at Capital's Jingle Bell Ball at The O2 Arena in London, incorporating holiday-themed visuals while maintaining the song's signature trap-infused pop sound.[69] In 2018, Lipa brought "New Rules" to several high-profile television platforms, amplifying its global reach. She appeared on The Ellen DeGeneres Show on February 13, 2018, performing with a group of dancers in a synchronized routine that emphasized the song's themes of self-empowerment and boundary-setting.[70] On February 14, 2018, Lipa performed an acoustic version of "New Rules" on BBC Radio 1's Live Lounge.[71] She followed this with a performance at the 2018 Brit Awards on February 21, 2018.[72] Lipa also delivered a dynamic performance at the Billboard Music Awards on May 20, 2018, featuring bold lighting and choreography that aligned with the event's energetic atmosphere.[73] "New Rules" remained a concert fixture across Lipa's subsequent tours, evolving to reflect her artistic growth. During the Future Nostalgia Tour in 2022, the song was reimagined in a disco-infused arrangement, placed early in the setlist after "Physical" to blend its original electropop vibe with the album's retro-futuristic production, as seen in performances like the one at Rock in Rio on September 11, 2022.[74] On the Radical Optimism Tour (2024-2025), it received a dance-heavy revamp, often mashed up with tracks like "Dance the Night" in the encore, incorporating pulsating synths and extended breakdowns from the Radical Optimism era for a fresher, upbeat tempo. This adaptation was particularly notable during her shows at Madison Square Garden in New York City in September 2025, where the faster-paced version integrated album elements such as layered percussion and optimistic lyric interludes, energizing the sold-out crowd.[75]

Cultural impact

"New Rules" has become a cultural touchstone for themes of self-empowerment and boundary-setting in romantic relationships, resonating widely in feminist discussions as an anthem for personal agency post-breakup. The song's lyrics, which outline strict "rules" to avoid reconnecting with an ex, have been praised for promoting emotional independence and mutual support among women, as noted in analyses of its role in contemporary pop's empowerment narratives.[76][77] The track's viral trajectory amplified its influence, particularly through user-generated content on platforms like TikTok, where dance challenges inspired by the music video proliferated from 2019 onward, sustaining its relevance into 2020 amid the platform's pop culture boom. This digital spread contributed to the official music video amassing over 3 billion views on YouTube by January 2024, a milestone that highlights the song's enduring online footprint and cross-generational appeal.[68] In 2025, reflections on the song's legacy marked its near-decade milestone, with media coverage emphasizing its evolution as a feminist icon through updated live interpretations that reinforce themes of resilience. Dua Lipa incorporated a revamped, dance-oriented version of "New Rules" into her Radical Optimism Tour performances at Madison Square Garden in September 2025, igniting fresh social media trends around "rule-breaking" narratives where fans shared personal stories of defying relational norms.[78] The song has inspired numerous official remixes since its release, expanding its sonic versatility and club appeal, as curated in selections of standout versions that kept it charting in dance formats. Fan engagement has further extended its cultural reach, with covers emerging amid the 2025 tour's buzz, often blending the original's empowerment message with contemporary styles during live events.[79]

Credits

Personnel

Lead vocals and backing vocals
Dua Lipa performed the lead and backing vocals on "New Rules."[80][81]
Songwriting
The song was written by Caroline Ailin, Emily Warren, and Ian Kirkpatrick.[17][81][80]
Production
Ian Kirkpatrick served as the primary producer, handling programming and synthesizer elements.[81][80][20]
Engineering and mixing
Ian Kirkpatrick also acted as the recording engineer and vocal producer.[82][80]
Josh Gudwin mixed the track.[82][22][80]
Chris Gehringer mastered the song at Sterling Sound in New York City.[82][22][80]
The track was recorded at Zenseven Studios in Woodland Hills, California; NRG Studios in North Hollywood, California; and Atlantic Recording Studios in California.[22]

Track listings

The single "New Rules" by Dua Lipa was issued in multiple formats, encompassing digital downloads, physical CDs, promotional copies, and remix collections.

CD single

No.TitleDuration
1"New Rules" (standard edit)3:29[22]
2"New Rules" (acoustic)3:33[22]

Promo versions

Promotional releases included a radio edit version lasting 3:18, distributed to broadcasters ahead of the commercial launch.[83] The track also appeared in its standard form on Dua Lipa's eponymous debut album, released in 2017. A dedicated remixes package was released on November 3, 2017, featuring five variants of the track produced by different artists.[84]

References

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