Hubbry Logo
search
logo
429896

Orange Money

logo
Community Hub0 Subscribers
Write something...
Be the first to start a discussion here.
Be the first to start a discussion here.
See all
Orange Money

Orange Money is the mobile phone based money transfer service of French telecom company Orange S.A., available in most of the group's affiliates in Africa. Its users can deposit money into an account linked to their mobile phone number, and then access a range of services, in particular transferring money domestically and internationally, paying bills and buying airtime top-up.

Since June 2016, the service has been available in France, where it enables international money transfer to Côte d'Ivoire, Sénégal and Mali.

Orange Money was rolled-out for the first time in December 2008, in Côte d'Ivoire, with basic services: cash-in and cash-out, airtime top-up, Orange bills payment. After a quiet launch, Orange organised a wide-ranging advertising campaign in Côte d'Ivoire in 2009 gaining between 100,000 and 150,000 subscribers in a year. The planned roll-out for Mali and Senegal was delayed however, and had still not happened in January 2010, when competitor MTN announced its own deployment in fifteen African countries.

In 2011, Orange Money reached three million subscribers and was launched in Senegal, Madagascar, Mali, Niger, Kenya, Botswana and Cameroon, and then in Mauritius and Jordan between 2011 and 2012. The service now includes water and electricity bill payment in most countries, and the possibility to access savings and insurance products. In 2013, Orange Money offered the option of making payments by VISA card and withdrawals from ATMs, a service first deployed in Botswana. By then, Orange Money was available in thirteen countries (the latest additions being Morocco, Uganda and Guinea) and counted eight million subscribers.

In September 2015 in Côte d'Ivoire, Orange launched the first African mobile crowdfunding service, dedicated to Orange Money customers.

At the start of 2016, Orange was accredited as an Electronic Money Issuer (EMI) in four countries: Côte d'Ivoire, Mali, Senegal and Guinea, and a few months later in the Democratic Republic of Congo.

In June 2016, Orange announced the launch of the service in France, with a strong emphasis on transfers to West Africa, as well as hitting the 18 million customers mark.

To ensure optimal management of its activities, Orange inaugurated CECOM (the Orange Money Centre for Compliance Expertise) in September 2016 in Abidjan. Its role is to guarantee compliance for the Orange Money service in countries with Electronic Money Issuer accreditation.

See all
User Avatar
No comments yet.