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Percy Pig
Percy Pig
Percy Pig
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A packet of Marks & Spencer Percy Pigs

Percy Pig is a British brand of pig-shaped gummy raspberry, strawberry, cherry and grape-flavoured confectionery products made under licence in Germany by Katjes for Marks & Spencer which first appeared in stores in 1992. More than £10 million was grossed between June 2009 and 2010 in Percy Pig sales in Marks & Spencer's UK branches alone.[1] They contain 3.5% fruit juice,[2] and since May 2022 have been suitable for vegans.[3]

Percy Pig sweets are available in 100g, 170g and 400g.[citation needed]

History

[edit]
A Percy Pig sweet

Percy Pig was created in 1992 and was sold in strawberry, blackcurrant and raspberry flavours.[1]

After a brief hiatus from the shelves in 1997, the brand returned, and in 2008 the sweets made British Vogue's 2008 hot list at number 11 on the publication's 40 hottest people and trends to watch over the coming months.[4]

The Percy Pig character appeared in M&S's 2021 Christmas advert voiced by Tom Holland in the character's first speaking appearance.[5]

A crane hoisting a giant statue of the Percy Pig character up to the roof of the newly opened store in Stevenage.
Percy Pig being installed on the roof of the new M&S store in Stevenage, Hertfordshire

In April 2022, a large fibreglass Percy Pig statue was installed on the roof of a newly-opened Marks and Spencer store in Stevenage, Hertfordshire, to remain there for a year.[6]

Ingredients

[edit]

Marks & Spencer Percy Pig sweets originally contained real pig in the form of pork gelatin.[1] In 2011, a "Veggie Percy" range was launched, a vegetarian variety of Percy Pig sweets replacing the gelatin with beeswax and pea protein, with green ears to indicate they were vegetarian.[7]

In 2016, M&S began using a new gelatine-free recipe for some other varieties of Percy Pig sweets, and from May 2019 all Percy Pig sweets were 100 per cent gelatin-free,[8] instead using pectin.[9] This relaunch of the range also saw a new logo and packaging designs across the range.

In 2022, beeswax was removed from the recipe, making the product vegan.[10]

Variations

[edit]

Following on from the success of the original Percy Pig sweets, new varieties, flavours and characters were introduced. Amongst the first were "Percy Pig & Pals", which besides Percy also contained a cow (cola flavour) and sheep (orange and strawberry flavour) and "Percy Piglets", which are smaller versions of the main sweets. A lemon and orange "Penny Pig" sweet was introduced in 1998, and retired a few years later.[1]

Besides the sweet range itself, Percy Pig has expanded to fruit juices, fizzy drinks, chocolates, popcorn, biscuits, cakes, muffins,[11] ice cream,[12] dessert sauces[13] and mince pies,[14] amongst others. In 2020, Marks & Spencer relaunched a Percy Pig advent calendar[15] after being discontinued in 2018 and 2019. Toys, books, socks, party equipment, bed linen and piggy banks are amongst the non-food items with the Percy Pig branding.

List of Percy Pig sweets

[edit]
  • Percy Pig
  • Percy Pig Original Veggie (previously called "Veggie Percy")
  • Reduced Sugar Percy Pig
  • Percy Pig Piglets
  • Phizzy Pig Tails
  • Percy Pig and Pals
  • Percy Pig Goes Globetrotting (previously known as "Globetrotting Percy")
  • Percy Pig Fruity Chews
  • Percy Pig Phizzy Chews
  • Percy Pig Party Time
  • Percy Pig Reversy Percy

Seasonal variations

[edit]
  • Percy Pig Gets Spooky (previously known as "Pumpkin Percy"; Halloween themed sweets)
  • Merry Percymas! (Christmas themed sweets)
  • Percy Pig & His Festive Friends
  • Easter Party Percy Pig (previously known as "Percy Meets the Easter Bunny"; Easter themed sweets)

Discontinued variations

[edit]
  • Rosy Noses
  • Percy's Pig Pen (Percy Pig sweets with household object-shaped sweets)
  • Percy in a Twist (fizzy laces in a twist – vegetarian)
  • Percy in the Pink (Percy Pig chocolate)
  • Percy's Pig Sty
  • Percy's Percynalities (Percy Pig sweets with differing faces)
  • Percy's Family Mix (a mixture of Percy Pig, Penny Pig and the piglets)
  • Percy's Parents
  • Percy Pig Loves Penny (previously known as "Percy and Penny")

Other retailers

[edit]
Henry Hippo, sold in Lidl

Similar sweets are available from other retailers. Lidl has "Henry Hippo" sweets and Aldi has "Leo the Lion", both of which are also vegan.[2] Poundland, a discount retailer, released their own version in 2019 called "Dinky Dogs",[16][17] Sainsbury's produced "Eric the Elephant" sweets,[18] but they have since been discontinued.[19] In 2023, Swizzels agreed to redesign its "Pigs Mugs" sweets at the request of Marks & Spencer's lawyers, having sold them since 1996.[20]

Outside of the United Kingdom, similar products in other countries are the Dutch "Katja Biggetjes", the French "Petit Cochon" (launched 2007), the German "Fred Ferkel" and the Australian "Peggy Pig and Pals" introduced in Coles Supermarkets in 2009.

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Percy Pig

View on Grokipedia
from Grokipedia
Percy Pig is a of pig-shaped gummy sweets produced by the British retailer , featuring fruit-flavored gums primarily in , , cherry, and varieties. Introduced in 1992, the sweets originated from a German supplier and quickly gained a despite initial about their unusual shape and texture. Launched initially in 50 Marks & Spencer stores on July 23, 1992, Percy Pig began as a simple foam-and-jelly confection made by the German company Katjes, a competitor to . The product's distinctive color, chewy texture, and anthropomorphic —complete with tails on some variants—set it apart from traditional sweets, leading to its rapid rise as a . By the early , Percy Pig had expanded into multiple flavors and formats, including limited-edition releases, and became one of 's most valuable food brands, with over 20 million bags sold annually. In 2019, the recipe was reformulated to be 100% vegetarian by replacing animal-derived with a plant-based alternative, and fully vegan since May 2022 by removing ; these changes addressed consumer demands and boosted sales further. Beyond , Percy Pig has evolved into a full , encompassing merchandise such as clothing, homeware, gifts, and even pet products, all featuring the character's playful imagery. The mascot has appeared in marketing campaigns, charity events like , and collaborations, such as with , cementing its status as a cultural icon in the UK. In 2022, marking its 30th anniversary, Percy Pig's enduring popularity was highlighted by special editions and widespread media coverage, with the brand continuing to expand internationally, including debuts in the United States in March 2025 and in November 2025.

Overview

Description and Branding

Percy Pig is a pink, pig-shaped gummy sweet offered by the British retailer , characterized by its chewy, squidgy texture and a sweet taste profile dominated by flavors accented by apple notes from real . The sweets are made primarily from in their original formulation launched in 1992, but in 2019, replaced with —a plant-based gelling agent derived from —to render the entire range vegetarian-friendly. This change maintained the signature firmness while broadening accessibility, and by 2022, the removal of from the coating made all Percy Pig variants fully vegan. A key selling point is the inclusion of 3.5% real from concentrates such as apple, mandarin, and elderberry, which contributes to the product's fruity undertones without artificial colors or flavors. Standard packaging consists of 170g resealable bags, designed for convenience and portion control, with each bag containing approximately 40 individual sweets. The branding of Percy Pig centers on an anthropomorphic pig that embodies whimsy and playfulness, transforming a simple confection into a character-driven phenomenon. The , created by illustrator Jane Massey, was introduced alongside the sweets in 1992 as a humble, pig-shaped figure on labels. Over the years, the artwork has evolved to depict Percy in various lighthearted adventures—such as exploring or celebrating—featuring vibrant, colorful illustrations that appeal to children and evoke nostalgia for adults. This character-based strategy employs child-friendly, whimsical marketing to position Percy Pig as more than a treat, fostering emotional connections through fun narratives and seasonal tie-ins without relying on aggressive . The design updates, from early "dated" iterations to sleeker, cuter modern versions, reflect Marks & Spencer's efforts to keep the branding fresh and culturally relevant. As one of Marks & Spencer's bestselling products, Percy Pig's enduring appeal underscores the success of this approachable, -led identity.

Cultural Impact and Popularity

Percy Pig has achieved remarkable commercial success, establishing itself as & Spencer's top-selling line and a major driver of its revenue. By 2014, over one billion Percy Pig sweets had been sold cumulatively, reflecting sustained demand since its 1992 launch. In more recent years, M&S reports selling over 400 million individual Percy Pig sweets annually, equivalent to more than 20 million bags, with approximately 38 bags purchased every minute. The brand generates around £50 million in annual revenue, underscoring its pivotal role in bolstering the retailer's division, which saw sales rise to £1.9 billion during the 2021 period partly fueled by Percy Pig promotions. As a in the UK, Percy Pig has cultivated a devoted fanbase, manifesting in online communities and widespread media engagement. appreciation groups thrive, with the official Percy Pig page amassing over 200,000 followers by 2021, where enthusiasts share content and tributes, including one fan's permanent tattoo of the character. The hashtag #PercyPig trends regularly on platforms like and , amplified by M&S's strategy of posting playful videos and collaborations, such as scented nail polishes and dog jackets, to maintain cultural relevance. Celebrity endorsements further elevate its profile; singer has publicly declared Percy Pigs a "tour essential," while actor voiced the character in M&S's 2021 Christmas advertisement, blending nostalgia with festive magic. Appearances in British media, from Vogue's 2008 "hot list" to humorous memes depicting Percy in everyday scenarios, cement its status as a nostalgic emblem of British confectionery, often compared to for its gummy appeal but distinguished by fierce UK-specific loyalty among consumers who view it as an "old friend." The 2025 US launch at Target stores generated significant hype as a "British export" phenomenon, positioning Percy Pig as an accessible slice of culture for American audiences, with bags priced at $3.99 and marketed for their nostalgic, fruit-flavored charm. In the , Percy Pig plays a central role in holiday traditions, particularly , where limited-edition festive packs, advent calendars, and themed gifts like become staples in family celebrations. The 2019 reformulation to make all variants vegetarian sparked a notable consumer divide, with public figures like decrying the change as inferior and "disgusting," while others praised the ethical shift; this debate highlighted the sweets' emotional hold on fans, dividing the nation more intensely than some political issues and reinforcing its place in British sweet tooth lore.

History

Creation and Launch

Percy Pig was developed in the early 1990s by Marks & Spencer's team as part of efforts to introduce innovative, child-friendly gummy sweets amid growing demand for themed products. Product developer Julia Catton, working in the M&S food development department at the time, led the creation of the pig-shaped gummy, drawing on existing trends in fruit-flavored, animal-themed treats to differentiate it in the market. The sweets were produced under by the German Katjes to ensure the desired chewy texture and flavor profile. The concept aimed to combine premium quality with playful appeal, positioning it as a fun alternative to traditional sweets. The development process faced significant technical hurdles, particularly in achieving consistent pig shapes during production. Initial prototypes often resulted in deformed figures, leading the team to nearly abandon the project, as Catton later recounted: "We thought, 'We can't launch something that looks so deformed'." Despite these challenges, refinements allowed for viable manufacturing. The focus remained on a simple, strawberry-inspired fruit taste to appeal to young consumers without artificial additives dominating the recipe. Percy Pig debuted on July 23, 1992, across 50 stores in the UK, initially offered in berry and flavors as a straightforward, mascot-free treat targeted at children. Early emphasized its whimsical pig design and natural fruit notes, though customer reactions were mixed, with some expressing confusion over the unusual shape and theme. Sales quickly exceeded expectations in the first year, prompting a nationwide rollout and establishing it as a core M&S confectionery item by 1993.

Key Milestones and Changes

Following its initial launch in , Percy Pig underwent significant evolutions driven by consumer preferences for ethical and inclusive products. In May 2019, reformulated the entire Percy Pig range to remove animal-derived , replacing it with plant-based alternatives such as , , and starch to make the sweets fully vegetarian. This change was a direct response to growing customer demands for ethically sourced ingredients, avoiding animal exploitation in production. Although the reformulation sparked debate among fans over subtle taste differences, it aligned with broader trends toward plant-based and helped the brand appeal to a wider . Building on this momentum, Marks & Spencer achieved full vegan certification for Percy Pig in May 2022 by eliminating beeswax from the polishing process, ensuring no animal-derived components remained in the recipe. The vegan shift capitalized on the rising popularity of plant-based diets, contributing to sustained demand and positioning Percy Pig as a leader in ethical sweets; for instance, the brand played a key role in Marks & Spencer's rise to the second most popular online food shop in the UK by 2023. This adaptation not only boosted accessibility but also tied into sustainability efforts, such as the M&S Shwop program, where customers donating clothing to Oxfam receive free Percy Pig treats, promoting circular economy principles. In 2025, Percy Pig marked a major expansion milestone with its entry into the market through an exclusive partnership with Target, launching nationwide on March 30. This debut introduced the vegan gummy candies to American consumers for the first time, available in stores and online at $3.99 per bag, reflecting Marks & Spencer's strategy to globalize the brand amid international demand. In November 2025, the brand expanded further to through an exclusive partnership with , beginning November 13. However, the year also saw challenges, including temporary shortages exacerbated by an April cyber attack that disrupted supply chains, particularly affecting high-demand periods like holidays when festive Percy Pig variants typically surge in popularity. Further innovations in 2025 included seasonal updates announced in , such as the Percy Pig Petrifying Party Fruit Juice Gums, a Halloween edition featuring multi-colored gums in orange, green, and red with spooky designs like fangs, maintaining the vegan formula while refreshing the lineup for holiday appeal. These changes underscored ongoing adaptations to consumer trends, ensuring Percy Pig's relevance through ethical reformulations and targeted expansions.

Product Composition

Ingredients

The standard Percy Pig gummy sweets, in their current vegan formulation as of 2025, consist of the following ingredients as per labeling standards: , , , Glucose-Fructose Syrup, , Gelling Agent: , Acid: , Acidity Regulator: E332, Potato Protein, Flavourings, , Fruit/Plant/Vegetable Concentrates (Black Carrot, Spirulina, , Apple, ), Glazing Agent: . , , , and glucose-fructose syrup serve as the primary sweeteners and provide the base for the chewy texture, while —a plant-derived gelling agent extracted from fruits—and potato protein bind the mixture and create the signature softness without compromising structure. The 2.5% contributes natural sweetness and subtle tartness, aligning with the product's emphasis on real fruit elements. acts as an acidity regulator to balance flavors and preserve freshness, with E332 ( citrates) aiding in pH control. colours from fruit/plant/vegetable concentrates provide the vibrant pink hue without synthetic additives. flavourings enhance the strawberry-like profile, aids in processing, and the glazing agent (from palm leaves) provides a non-sticky finish to prevent . Historically, the formulation has evolved to address dietary and ethical concerns. Prior to 2019, Percy Pig sweets contained pork as the gelling agent, derived from animal , which made them unsuitable for vegetarians. In 2019, transitioned to a plant-based alternative using and modified starches, rendering the sweets vegetarian-friendly while maintaining texture. This change followed earlier experiments, such as a gelatine-free version trialed in 2016 for select products. The 2022 update fully veganized the range by removing from the glazing agents, replacing it with plant-based alternatives like , in response to consumer demand for plant-only options. Further refinements have since been made to the recipe. The ingredients prioritize natural components, with all colours and flavours sourced from fruits, , and plants, avoiding artificial alternatives to appeal to health-conscious consumers. Allergen information indicates the product is free from nuts, , and in its recipe but is not suitable for those with allergies due to potential cross-contamination in shared facilities; traces of may be present. Production involves heating the sugar and mixture with water to form a liquid base, incorporating , protein, starches, acids, and fruit elements for homogeneity, then pouring into pig-shaped molds, cooling, and drying in controlled to develop the chewy consistency before applying the glazing coat. No is used, eliminating related issues like RSPO certification needs.

Nutritional Information

Percy Pig sweets offer a nutritional profile typical of gummy , with approximately 340 kcal per 100g serving, derived predominantly from carbohydrates. The product is low in at 0.2g per 100g and protein at 0.4g per 100g, while containing minimal at 1.2g per 100g. Carbohydrates make up 83.6g per 100g, of which sugars account for 52.1g, highlighting its high-sugar composition. The inclusion of 2.5% from concentrate provides trace amounts of natural vitamins, such as , though the overall vitamin content remains negligible due to the minimal proportion and lack of .
Nutrient (per 100g)Amount
340 kcal (1445 kJ)
0.2 g (saturates: <0.1 g)
Carbohydrates83.6 g (sugars: 52.1 g)
Fibre1.2 g
Protein0.4 g
Salt0.10 g
Since May 2022, Percy Pig sweets have been suitable for vegans following the removal of from the recipe, replacing it with plant-based alternatives like . They are also gluten-free, containing no or gluten-derived ingredients. However, the product carries a warning for those with allergies due to potential cross-contamination in facilities. Consumption should be moderated given the high content, which at 52.1g per 100g far exceeds the government's recommended daily limit of 30g free sugars for adults and 24g for children aged 7-10 years. Excessive intake of such sugary sweets increases the risk of dental caries, as sugars feed oral that produce enamel-eroding acids. Nutritional labeling for Percy Pig complies with and regulations, providing clear per-100g breakdowns on packaging to inform consumers about , macronutrients, and allergens. No artificial with vitamins or minerals is present, emphasizing its role as an indulgent treat rather than a nutrient-dense . As part of Marks & Spencer's broader initiatives, fruit juice ingredients are sourced through responsible supply chains that prioritize environmental and ethical standards, linking product to sustainable practices.

Variations

Core and Original Flavors

The core lineup of Percy Pig products consists of year-round staples that have defined the since its , emphasizing soft, chewy fruit gums made with real fruit juice and free from artificial colors and flavors. The flagship offering is the Original Percy Pig Veggie Fruit Gums, featuring pink pig-shaped sweets in mixed fruit flavors of , , cherry, and , made with 2.5% concentrate and natural flavorings, ensuring a satisfying chewiness without gelatine, making them suitable for vegans and vegetarians. Another enduring core variant is the Percy Pig Phizzy Pigtails, introduced as a fizzy twist on the original concept, with curly tail-shaped gummies coated in sour sugar crystals for an effervescent burst alongside the sweet fruit flavors derived from real juice. These maintain the brand's commitment to ingredients, offering a playful texture contrast to the standard gums while appealing to those seeking a zingier experience. Available in the same standard 170g packs as the originals, Phizzy Pigtails complement the lineup by extending the motif to isolated tail shapes. The Percy Pig and Pals mix expands the core assortment into a party-style blend, incorporating the classic mixed fruit Percy Pigs alongside animal-shaped companions such as cola-flavored cows and orange-strawberry sheep, all unified by real fruit juice and a chewy consistency. This variation introduces subtle sub-flavors without deviating from the original's fruit-forward essence, fostering a sense of farmyard fun in a single bag. Since the launch, these core products have collectively sold over a billion units, underscoring their status as M&S bestsellers and the foundation of the brand's popularity. Common to all core flavors are pectin-based ingredients for the gel structure, glucose syrup for chewiness, and fruit concentrates for natural coloring and , ensuring consistency across the range. Typically packaged in 170g bags priced around £2-3, these items remain accessible staples in M&S foodhalls, with or larger formats available for sharing.

Seasonal and Limited Editions

Percy Pig seasonal editions are designed to align with major , featuring temporary flavor variations and themed packaging that build on the core fruit gummy formula. These releases typically incorporate festive shapes or colors while maintaining the brand's vegan-friendly composition with real juice. For instance, holiday variants often debut in late summer or early fall to capitalize on seasonal shopping trends. Christmas editions have become a staple, with limited-edition packs like the Naughty & Nice Piglets introduced in 2024, containing cherry and sour apple flavored gums in festive mischief-themed packaging. The Merry Percymas Edition, featuring pink and red fruit-flavored gummies, returned in limited supply for the 2025 holiday season, complete with holiday artwork of Percy in winter attire. Additionally, the Percy Pig , filled with daily surprises of assorted gummies, saw a 2025 release priced at around £7, offering a mix of original and seasonal treats behind each door. These Christmas products emphasize joyful, shareable formats to enhance holiday gifting. Halloween variants focus on spooky transformations of the iconic pig shape, such as the 2025 limited-edition pack launched in September, which depicts Percy with terrifying fangs and mouth stitches for a horror-inspired twist on the mixed fruit flavors. Earlier releases included Zombie Percy gummies in white chocolate with dried raspberries and green eyes in 2021, and pumpkin-costumed hanging decorations paired with Pig 'n' Mix bags in 2024. These editions incorporate eerie green and orange hues to evoke Halloween themes, available for a short period to heighten excitement. Easter integrations highlight springtime whimsy through the Great Egg-scape limited-edition sweets, first launched in 2024 with bursting flavors like red cherry and green apple in chick and shapes. The 2025 iteration continued this pattern, featuring squishy yellow chicks with red gummy tummies and colorful pig variants to tie into egg-hunting traditions. Packaging often includes pastel artwork of in Easter settings, positioning these as family-oriented treats for the season. Beyond holidays, 2025 saw innovative limited releases like the Squidgy Snouts in August, a softer, snout-focused variation of the original Percy Pig gummies that added a textural twist for fans seeking novelty. September's "new twist" pack aligned with Halloween but introduced unique stitching details as a standalone collectible. Collaborations extended the brand's reach, such as the 2024-2025 partnership with Dr. PawPaw for a vegan tinted lip oil in Percy's signature scent, which won 'Best Beauty Collab' at The Beauty Awards. These editions follow annual release cycles, with holiday packs typically available from to and Easter lines in March, driving peak sales during festive periods—M&S reports selling 18.7 million bags of Percy Pig products yearly, with seasonal variants contributing to heightened demand through themed packaging like Santa-hatted plush toys or spooky decorations.

Discontinued Products

Over the years, has discontinued several Percy Pig variants as part of periodic range updates and market adjustments. One prominent example is the Percy Pig Phizzy Chews, launched in 2020 as fizzy, chewy sweets with a tangy twist on the classic formula; these were withdrawn in July 2024 during a broader overhaul aimed at streamlining the product lineup. Similarly, Rosy Noses, foam sweets shaped like pig snouts with a flavor, were phased out around 2017, with no official revival despite customer feedback. Percy's Pig Sty, a mix featuring Percy Pig gummies alongside sweets shaped like farm objects, also joined the discontinued list by the late as part of efforts to focus on core offerings. The Pig n Mix bags, introduced as a assorted collection of Percy-shaped milk chocolates, fruit jellies, and pink chocolate beans, were discontinued in 2025 following strong initial popularity but ultimately low sustained sales relative to other variants. Reasons for these discontinuations often tie to commercial decisions, such as optimizing shelf space and aligning with evolving consumer preferences, including the shift to vegan formulations that began in 2019 with the removal of pork gelatine and culminated in full vegan status by 2022 for the remaining range. Failed experiments like chocolate-coated elements in mixes were similarly retired due to production complexities and underperformance in taste tests. Fan responses have included social media campaigns and petitions urging reinstatement, particularly for Phizzy Chews and Rosy Noses, though none have succeeded in prompting revivals. Marks & Spencer announcements have acknowledged the sentiment but prioritized ongoing innovation in active products, with no successful returns for these retired items to date.

International Availability

Percy Pig sweets, produced by Marks & Spencer, have expanded beyond the United Kingdom through targeted retail partnerships and online distribution. In Europe, the product is readily available in Marks & Spencer stores in Ireland, where it has been a staple since the retailer's establishment there, including special editions like the emerald green packaging for local anniversaries. Similarly, Percy Pig is offered in M&S outlets in France, maintaining the core fruit gum format without regional alterations. The product's international push gained momentum in 2021 with & Spencer's launch of online sales to over 150 countries, including and various Asian markets, delivering Percy Pig alongside other food items like tea bags. In , initial online availability evolved into physical retail presence through a partnership with in November 2025, where Percy Pig bags have received strong early reception. These efforts represent past trials in non-European markets, focusing on before brick-and-mortar expansions. A significant milestone occurred in with the debut, launching exclusively at Target stores nationwide on March 30, featuring the original mixed fruit flavors in vegan gummy form. This partnership marked Percy Pig's first major U.S. retail entry, with no flavor modifications reported; the sweets retain their signature and profile combined with foam and jelly textures. Initial sales reception has been positive, with the product remaining available in Target locations as of late , despite early concerns over potential 10% import s under U.S. policy that could raise prices or limit supply. follows the iconic pink pig-head design, adapted only for U.S. labeling compliance, while import challenges include risks and logistical hurdles like for transatlantic shipping. Marks & Spencer has hinted at further growth through ongoing wholesale deals, building on the Target exclusivity model, though specifics for additional markets remain unannounced as of 2025. In regions like , Brexit-related tariffs have previously prompted price adjustments for EU-made variants, underscoring ongoing adaptation to trade barriers. Overall, international availability emphasizes the original recipe's appeal, with expansions prioritizing high-profile retailer partnerships to navigate import complexities.

References

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  39. https://corporate.marksandspencer.com/media/press-releases/marks-spencer-food-goes-down-under-launching-coles-supermarkets-across
  40. https://www.dailymail.co.uk/lifestyle/article-14667197/shortage-sweets-Marks-Spencer-cyber-attack.html
  41. https://www.mirror.co.uk/news/weird-news/ms-percy-pig-fans-left-35149156
  42. https://www.express.co.uk/news/uk/2111149/ms-fans-shock-percy-pig
  43. https://www.thesun.co.uk/money/36938492/mands-percy-pig-christmas-advent-calendar/
  44. https://www.marksandspencer.com/food/percy-pig-original-veggie-fruit-gums/p/fdp60003865
  45. https://libereat.com/2021/07/gluten-free-sweets/
  46. https://www.actiononsugar.org/sugar-and-health/recommended-intake/
  47. https://www.actiononsugar.org/sugar-and-health/sugars-and-tooth-decay/
  48. https://www.instagram.com/p/B_nTcZCpxHO/
  49. https://www.marksandspencer.com/food/percy-pig-phizzy-pigtails/p/fdp60104116
  50. https://www.thegrocer.co.uk/category-reports/focus-on-confectionery-own-label/372210.article
  51. https://www.marksandspencer.com/food/percy-pig-and-pals/p/fdp60104126
  52. https://www.marksandspencer.com/food/content/percy-colin-gift-guide
  53. https://www.instagram.com/reel/DC2FdqiKlUw/?hl=en
  54. https://www.thesun.co.uk/money/36634779/ms-shoppers-spot-iconic-festive-sweets/
  55. https://www.thesun.co.uk/money/36783467/ms-rolls-out-new-percy-pig-sweets/
  56. https://www.instagram.com/p/CUzuiFooDkd/
  57. https://www.instagram.com/p/DA-kquKsPpn/
  58. https://www.instagram.com/p/C4JAImvqNyA/
  59. https://www.thesun.co.uk/money/26559345/marks-and-spencer-percy-pigs-easter-edition-prize/
  60. https://www.instagram.com/reel/DM0ak3cKX1G/?hl=en
  61. https://thegourmetboys.com/percy-pig-colin-the-caterpillar-soft-toy-return/
  62. https://www.marksandspencer.com/ie/c/food/percy-pig
  63. https://www.marksandspencer.com/en-fr/l/collections/percy-pig/
  64. https://www.marksandspencer.com/ie/c/style-and-living/percy-pigs-ireland-40-anniversary
  65. https://www.reuters.com/world/uk/uks-ms-takes-percy-pig-other-products-over-150-countries-2021-08-18/
  66. https://www.dailymail.co.uk/lifestyle/article-9907165/Marks-Spencer-launches-M-S-food-including-Percy-Pigs-online-Australia.html
  67. https://www.target.com/p/m-38-s-percy-pig-8482-gummy-candy-6-064oz/-/A-94241372
  68. https://www.theguardian.com/business/2025/apr/03/percy-pigs-us-adventure-may-be-short-lived-as-ms-respond-to-trump-tariffs
  69. https://www.irishtimes.com/news/ireland/irish-news/percy-pigs-become-latest-brexit-victim-as-retailer-m-s-warns-price-may-rise-1.4453462
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