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Sprint Corporation
Sprint Corporation
from Wikipedia

Sprint Corporation was an American telecommunications company. Before being acquired by T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 million customers as of June 30, 2019.[2] The company also offered wireless voice, messaging, and broadband services through its various subsidiaries under the Boost Mobile and Open Mobile brands and wholesale access to its wireless networks to mobile virtual network operators.[3][4]

Key Information

In July 2013, majority ownership of the company was purchased by the Japanese telecommunications company SoftBank Group.[5] Sprint used CDMA, EvDO and 4G LTE networks, and formerly operated iDEN, WiMAX, and 5G NR networks. Sprint was incorporated in Kansas.[6][7]

Sprint traced its origins to the Brown Telephone Company, which was founded in 1899 to bring telephone service to the rural area around Abilene, Kansas. In 2006, Sprint left the local landline telephone business and spun those assets off into a new company named Embarq, which later became a part of Lumen Technologies under the CenturyLink brand, which remains one of the largest long-distance providers in the United States.[8]

Until 2005, the company was also known as the Sprint Corporation, but took the name Sprint Nextel Corporation when it merged with Nextel Communications and adopted its black and yellow color scheme, along with a new logo. In 2013, following the shutdown of the Nextel network and concurrent with the acquisition by SoftBank, the company resumed using the name Sprint Corporation. In July 2013, as part of the SoftBank transactions, Sprint acquired the remaining shares of the wireless broadband carrier Clearwire Corporation that it did not already own.[9][10]

In August 2014, CEO Dan Hesse was replaced by Marcelo Claure.[11] In May 2018, Michel Combes replaced[12] Claure, and had been working to get Sprint's acquisition by its rival T-Mobile through regulatory proceedings.[13]

On April 1, 2020, Sprint Corporation completed their acquisition by T-Mobile US, which effectively made Sprint a subsidiary of T-Mobile until the Sprint brand officially discontinued in the beginning of August. Leadership, background, and stock changes happened immediately, with customer-side changes happening over time. The Sprint brand officially discontinued on August 2, 2020. Billing was already showing the T-Mobile brand, and on this date all retail, customer service, and all other company branding switched to the T-Mobile brand. New rate plans were also introduced as well for all new and existing customers from both companies, though all will be grandfathered into their current plan for at least 3 years should they choose not to switch to a new T-Mobile plan.[14][15][16][17][18] Customers with Sprint accounts were fully migrated to T-Mobile in the summer of 2023 officially discontinuing the Sprint brand.[19]

History

[edit]

Early years

[edit]

The Sprint Corporation traces its origins to two companies, the Brown Telephone Company and Southern Pacific Railroad.[20][21]

Brown Telephone Company

[edit]

Brown Telephone Company was founded in 1899 by Cleyson Brown, to deploy the first telephone service to the rural area around Abilene, Kansas.[22] The Browns installed their first long-distance circuit in 1900 and became an alternative to the Bell Telephone Company, the most popular telephone service at the time.[citation needed] In 1911, C. L. Brown consolidated the Brown Telephone Company with three other independents to form the United Telephone Company.[23] C. L. Brown formed United Telephone and Electric (UT&E) in 1925. In 1939, at the end of the Great Depression, UT&E reorganized to form United Utilities.[23]

United Telephone System logo, used from 1981 into the 1990s.

In 1964, Paul H. Henson became president of United Utilities; two years later, he was named chairman.[24] When Henson began working at the company in 1959, it had 575,000 telephones in 15 states and revenues of $65 million.[25][26][24] Henson is credited with creating the first major fiber optic network, having recognized it as a way to handle more calls and provide better quality sound.[24]

In 1972, United Utilities changed its name to United Telecommunications.[23] In 1980, United Telecommunications began working on a 23,000 mile fiber optic network for long-distance calls.[24] In 1989, this long-distance business became profitable for the company for the first time.[24] In 1990, Henson retired from United Telecommunications; by this time the company's revenues had grown to $8 billion.[24]

Southern Pacific Communications and introduction of Sprint

[edit]

Sprint also traces its roots back to the Southern Pacific Railroad (SPR), which was founded in the 1860s as a subsidiary of the Southern Pacific Company (SPC). The company operated thousands of miles of track as well as telegraph wire that ran along those tracks. In the early 1970s, the company began looking for ways to use its existing communications lines for long-distance calling.[20] This division of the business was named the Southern Pacific Communications Company.[27] By the mid 1970s, SPC was beginning to take business away from AT&T, which held a monopoly at the time.[20] A number of lawsuits between SPC and AT&T took place throughout the 1970s; the majority were decided in favor of increased competition.[27] Prior attempts at offering long-distance voice services had not been approved by the U.S. Federal Communications Commission (FCC), although a fax service (called SpeedFAX) was permitted.[28]

In the mid-1970s, SPC held a contest to select a new name for the company.[29] The winning entry was "SPRINT", an acronym for "Southern Pacific Railroad Internal Networking Telephony".[29]

Consolidation and renaming to Sprint Corporation

[edit]
Sprint Corporation brand mark (1987–2005)

In 1982, it was announced that GTE Corp. had reached an agreement to buy SPC's long-distance telephone operation, including Sprint. The deal was later finalized in 1983.[30][31]

In 1986, GTE Sprint merged with the United Telecommunications Inc. property, US Telecom.[32] The joint venture was to be co-owned by GTE and United Telecom named US Sprint Communications.[32] The new entity also included communications firm GTE Telenet, and United Telecom Data communications Co., (formerly known as Uninet).[33] In 1988, GTE sold more of Sprint to United Telecom, giving United Telecom operational control of the company.[34] United Telecom announced it would complete its acquisition of US Sprint on April 18, 1990.[35] United Telecom later officially changed its name to Sprint Corporation to capitalize on its brand recognition.[36][better source needed]

Expansion to Canada

[edit]

Sprint Corporation entered the Canadian market in the early 1990s as a reseller of bulk long-distance telephone lines that it bought from domestic companies. Under Canadian foreign ownership regulations, Sprint could not open its own network. In 1993, Sprint entered into a strategic alliance with Call-Net Enterprises, a Canadian long-distance service provider, and bought 25 percent of the company.[37] Call-Net's long-distance service was renamed "Sprint Canada" and expanded to include landline and internet services. In 2005, Call-Net and Sprint Canada's 600,000 customers were acquired by Rogers Communications.[38]

Return to wireless

[edit]

In March 1993, Sprint merged with Chicago's Centel Corp. Centel remained in the Chicago area and was renamed Sprint Cellular Co.[39] In 1994, Sprint spun off their existing cellular operations as 360° Communications to comply with an FCC regulatory mandate.[40] In 1998, 360 Communications was acquired by Alltel,[41] which was in turn acquired by Verizon in 2009.[42]

In 1994, Sprint announces plans for a powerful new venture with three of the nation's major cable television companies, Tele-Communications Inc. (TCI), Comcast Corp. and Cox Cable. The four companies outline plans to build a nationwide network to provide wireless personal communications service (PCS), and also affirm their support for a single integrated offering of wireless, local telephone and long distance services in a package with cable television service[43]

In 1995, Sprint and its cable television associates entered into a partnership with American Personal Communications (APC) to create a digital wireless network.[44] In November 1995, the company began to offer wireless service under the Sprint Spectrum brand in the Baltimore-Washington metropolitan area.[44] This was the first commercial Personal Communications Service (PCS) network in the United States.[44] Although the Sprint PCS service was CDMA, the original Washington-area network used GSM.[44] Eventually, Sprint launched its new nationwide CDMA network,[44] then in 1999 sold the decommissioned GSM infrastructure to Omnipoint which re-launched in May 2000. Omnipoint was later acquired by VoiceStream Wireless,[45] which like Sprint would eventually be acquired by T-Mobile.

Partnerships and more consolidation

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In September 1996, Sprint announced a deal with RadioShack, and in 1997, Sprint stores opened at RadioShack to offer communications services and products across the United States.[46]

On October 5, 1999, Sprint and MCI WorldCom announced a $129 billion merger agreement between the two companies.[47] The deal would have been the largest corporate merger in history at the time. However, due to pressure from the United States Department of Justice and the European Union on concerns of it creating a monopoly, the deal did not go through.[48]

In 1999, Sprint began recombining its local telecom, long-distance, wireline, and wireless business units into a new company, in an initiative known internally as "One Sprint". In April 2004, the separately traded wireless tracking stock PCS was absorbed into the New York Stock Exchange FON ticker symbol, Sprint's former ticker symbol (FON stood for "Fiber Optic Network", but was also a homophone of the word "phone").[49] This was challenged in many lawsuits by Sprint PCS shareholders who felt their stock was devalued because it was trading at the ratio of 1 share of PCS stock for 1/2 share of FON stock. The PCS shareholders claimed a loss of 1.3 billion to 3.4 billion dollars.[50]

Merger of Sprint Corporation and Nextel Communications

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On December 15, 2004, Sprint Corporation and Nextel Communications announced they would merge to form Sprint Nextel Corporation.[51] The merger was transacted as a purchase of Nextel Communications by Sprint Corporation for tax reasons; Sprint purchased 50.1 percent of Nextel. At the time of the merger announcement, Sprint and Nextel were the third and fifth leading providers in the U.S. mobile phone industry, respectively.[52]

Former Sprint local telephone outdoor junction box in rural Kansas near Sterling (now owned by Brightspeed of Kansas)

Sprint shareholders approved the merger on July 13, 2005.[53] The merger deal was approved by the U.S. Federal Communications Commission (FCC) and U.S. Department of Justice on August 3, 2005.[54] Sprint Nextel was formed on August 13, 2005, when the deal was completed.[55]

Sprint and Nextel faced opposition to the merger, mostly from regional affiliates that provided wireless services on behalf of the companies.[56] These regional affiliates felt that the new company would hinder competition.[56]

On September 1, 2005, Sprint Nextel combined plan offerings of its Sprint and Nextel brands to bring uniformity across the company's offerings.[citation needed]

Nextel has licensed its identity to NII Holdings, Inc., of which Sprint Nextel owned 18%. NII has used the Nextel brand to set up networks in many Latin American countries. Following Sprint's purchase of Nextel, Nextel sold all of its investment in NII Holdings.[citation needed]

The integration process was difficult due to disparate network technologies. Sprint tried to address this with the advent of PowerSource phones. These phones routed voice call and data services over Sprint's PCS spectrum while maintaining DirectConnect services over 800 MHz spectrum. However, this was not sufficient in coverage, due to the inability to roam on a non-PCS spectrum.[citation needed] Top Nextel Executives began leaving the company immediately after the merger closed. Tim Donahue, the Nextel CEO, stayed on as executive chairman, but ceded decision-making authority to Gary D. Forsee. Tom Kelly, COO of Nextel, took an interim staff position as Chief Strategy Officer. Two years after the merger, only a few key Nextel executives remained, with many former Nextel middle- and upper-level managers having left, citing reasons including the unbridgeable cultural difference between the two companies.[citation needed]

In 2006, Sprint spun off its local telephone operations, including the former United Telephone companies and Centel, as Embarq.[57]

Sprint's acquisition of Nextel was a disaster from a fiscal standpoint in 2008, the company wrote down $29.7 billion of the $36 billion sum it had paid for Nextel in 2005, wiping out 80 percent of the value of Nextel at the time it had been acquired.[58] The write down reflected the depreciation in Nextel's goodwill since the date of acquisition.[59]

Affiliate acquisitions and settlements

[edit]

Prior to their merger, Sprint and Nextel were dependent on a network of affiliated companies. Following the announcement of the merger agreement, some of these affiliates came forward with strong opposition to the Sprint-Nextel merger on the grounds that the merged company might violate existing agreements or significantly undercut earnings to these affiliates. In order for Sprint Nextel to allay some of this opposition, they initiated discussions of either acquiring some of these affiliates or renegotiating existing agreements. In several cases, the newly formed company was forced to acquire affiliated companies in exchange for their dropping their opposition to the merger. Forsee said that the company would likely have to acquire all of its remaining affiliates.[citation needed]

In 2005, Sprint Nextel acquired three of its ten wireless affiliates: US Unwired, acquired in August; Gulf Coast Wireless, acquired in October; and IWO Holdings, acquired in October. Alamosa PCS, which Sprint Nextel acquired on February 2, 2006, was the largest of its affiliate carriers. Other acquired affiliates include Ubiquitel, iPCS, Enterprise, and Northern. In 2021, after merging with Sprint in 2020, T-Mobile acquired the remaining two of Sprint's original ten affiliates, Shentel[60] and Swiftel.[61]

Below are companies which Sprint Corporation has acquired:

  • August 13, 2005: Sprint acquires the Sprint PCS affiliate US Unwired for $1.3B, thus adding 500,000 additional direct customers to Sprint Nextel.[62]
  • August 30, 2005: Sprint Nextel announces its intention to acquire IWO Holdings, Inc., a mainly New England–based network affiliate for the Sprint PCS business.[63] The acquisition closed on October 20, 2005.[64]
  • Sprint Nextel acquires Gulf Coast Wireless, adding 95,000 customers, mainly in Louisiana and Mississippi, to Sprint Nextel's CDMA network. The acquisition closed on October 3, 2005.
  • November 21, 2005: Sprint Nextel announces a $4.3-billion acquisition agreement for Texas-based Sprint PCS affiliate Alamosa Holdings, potentially adding 1.48 million customers to Sprint Nextel.[65]
  • December 16, 2005: Sprint Nextel announces a $98 million agreement to acquire Enterprise Communications of Columbus, Georgia, thus adding over 52,000 customers to the company's PCS Wireless division.[66]
  • December 16, 2005: Sprint Nextel announces acquisition of non-affiliate Velocita Wireless. The transaction enhances the iDEN network's 900 MHz spectrum position.[67] On July 2, 2007, Velocita Wireless, which became an indirect subsidiary of Sprint Nextel, was acquired by United Wireless Holdings, Inc.[68]
  • December 21, 2005: Sprint Nextel Corporation and Nextel Partners, Inc. reach an agreement for a $6.5 billion deal whereby the Sprint Nextel Corporation acquires the largest of Nextel's affiliates to end Nextel Partners' opposition to any changes by Sprint in relation to the Sprint-Nextel merger. Once completed, the Nextel Partners deal adds more than 2 million customers directly to the Sprint Nextel company.[69]
  • April 20, 2006: Sprint Nextel Corporation and Ubiquitel PCS Corporation reach an agreement whereby the Sprint Nextel Corporation acquires Ubiquitelpcs, an exclusive Sprint PCS provider.[70]
  • March 17, 2007: Sprint Nextel Corporation completes integration of Nextel Partners customers into the Sprint Nextel system. Nextel Partners' Las Vegas headquarters shuts down service, and all Nextel Partners customers are now handled through the new "Ensemble" billing system. All Nextel Partners customers are now Sprint Nextel customers and are entitled to the same promotions as all other Sprint Nextel iDEN customers.
  • August 2, 2007: Sprint Nextel Corporation completes the acquisition of Northern PCS for $312.5 million including debt.[71]
  • July 28, 2009: Sprint Nextel announces a $483 million acquisition agreement for Virgin Mobile USA, adding 5 million pre-paid customers to Sprint Nextel, although these subscribers were counted in Sprint's total subscriber count, as Virgin Mobile USA was an MVNO on Sprint's CDMA network.[72]
  • October 19, 2009: Sprint Nextel agrees to acquire iPCS, one of its last remaining affiliates.[73]

Consolidation to Overland Park

[edit]

After the Sprint-Nextel merger, the company maintained an executive headquarters in Reston, Virginia and operational headquarters in Overland Park, Kansas. Sprint CEO Dan Hesse recognized that having two headquarters was not helping the merger effort, sent the wrong message to employees and contributed to the post-merger cultural clash. To resolve the problem, Hesse decided to consolidate all headquarters operations in the Sprint World Headquarters Campus located in Overland Park, Kansas,[74] a suburb in the Kansas City metropolitan area.

Acquisition by SoftBank Corporation

[edit]

On October 14, 2012, the Japanese telecommunications company SoftBank announced it intended to purchase 70% of Sprint Nextel Corporation for $20.1 billion.[75] SoftBank stated that Sprint will remain a separate entity, and will remain a CDMA carrier until it is an all-LTE carrier.[76] On April 15, 2013, Dish Network announced a higher bid for Sprint Nextel than the offer placed by SoftBank, with a $25.5 billion offer. On June 18, 2013, Dish retracted its bid and decided that it would instead focus on its intent to purchase Clearwire, however on June 26, 2013, Dish also retracted its bid for Clearwire, leaving the road clear for SoftBank to acquire the company. The United States Federal Communications Commission approved SoftBank's acquisition of a stake in Sprint. The FCC's acting chairwoman Mignon Clyburn and commissioner Ajit Pai both gave statements vociferously supporting the acquisition, saying the deal "serve[s] the public interest".[77] The acquisition was completed on July 10, 2013.

On August 6, 2013, SoftBank purchased approximately 2% more shares of Sprint Corporation, increasing its ownership stake in the company to 80%.[78]

Additional acquisitions

[edit]

On November 7, 2012, Sprint Nextel announced the acquisition of 20 MHz of spectrum and 585,000 customers from U.S. Cellular in Chicago, St. Louis, central Illinois and three other Midwest markets. The deal was expected to close in mid-2013.[79]

Prior to July 9, 2013, Sprint Nextel only owned a 50.8% equity interest in Clearwire Corporation; On December 17, 2012, Sprint Nextel agreed to pay US$2.97 per share, US$2.2 billion in total, to purchase the portion of Clearwire shares that Sprint Nextel did not already own. On June 20, 2013, Sprint Nextel increased its offer to $5 per share, the transaction was approved by regulators on July 5, 2013, and closed on July 9, 2013, and Sprint Nextel became the complete owner of Clearwire and its assets.[80]

On March 31, 2015, the U.S. bankruptcy court approved a $160 million takeover of electronics store chain RadioShack by Standard General. As part of the deal, the company entered into a partnership with Sprint to serve as co-tenants in 1,435 of its locations, beginning on April 10, 2015. Roughly a third of the retail space in each location is dedicated to Sprint products and services, and the stores will ultimately adopt Sprint as their primary brand in place of RadioShack. Sprint stated that this deal would increase the company's retail footprint by more than double.[81][82]

On January 23, 2017, Sprint announced that they were buying a 33 percent stake in the music streaming service Tidal.[83]

Final Sprint logo used after its merger with T-Mobile until its overall retirement on August 2, 2020.

Merger with T-Mobile US

[edit]

Wireline operations

[edit]
An old Sprint network interface device inside of a Port Charlotte, Florida business, which is now used by CenturyLink.

Sprint derives revenue as a wireline IP network operator and as a long-distance telephony provider. Sprint is the United States' fourth largest long-distance provider by subscribers.[84]

In 2006, Sprint Nextel exited the local landline telephone business, spinning those assets off into a newly created company named Embarq, which CenturyTel acquired in 2008 to form CenturyLink.[85]

[edit]

SprintLink is a global Tier 1 Internet service provider network, operating an 100G[86] Internet backbone. Customers include large multinational corporations, government agencies, retail and restaurant chains, Tier 2 and Tier 3 ISPs, and medium-to-small businesses. SprintLink has physical presence in 155 countries, including the United States, Western Europe, East Asia, Australia, and India.[87] The network wraps all the way around the world with buried fiber optics in the United States and Europe, and undersea fiber in the Pacific, Atlantic, and Indian Oceans. SprintLink is responsible for cable maintenance and administration in the TAT-14 Consortium. In 2008, Sprint was upgrading its SprintLink core to 100 Gbit/s lines to offer increased bandwidth.[88] As of June 2012, Sprint picked Ciena for upgrading its Sprintlink core to 400 Gbit/s speeds.[89]

Ethernet services

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In 2007, Sprint launched Ethernet services over its IP/MPLS network to an initial 40-markets. Sprint later expanded their Ethernet services to 65 markets in September 2011.[90] Sprint then launched Ethernet over copper and Ethernet over DOCSIS in 2016 to complement its Fiber Ethernet offerings.[91]

Sprint Web Services

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Sprint offers its enterprise customers managed web-based services through its Sprint Web Services[92] program. It allows enterprise customers to create managed web-based applications

IoT & Connected Services

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In 2015, Sprint powered the Connected Officer program for the Los Angeles Police Department in partnership with Samsung, VMware, and Prodapt.[93]

Telecommunications Relay Services

[edit]

Sprint wireline is also responsible for traditional telecommunications relay service (TRS), speech to speech relay service (STS), and captioned telephone service (CTS). Sprint is in the process of upgrading these services from a TDM network to an IP-based network[94]

Wireless operations

[edit]
This "Sprint Store by ccComm" located in Hillsboro, Oregon sells Sprint-branded wireless products and services exclusively.

Sprint branded services

[edit]

Sprint Corporation offered postpaid wireless voice and data services primarily under the Sprint brand.

Sprint Prepaid Group

[edit]

The Sprint Prepaid Group was a division of the company formed in May 2010 that is responsible for the operations of Sprint's pre-pay subsidiaries. SPG's branded products and services are sold via web and available at retailers nationwide, including Best Buy, Walmart, Target and other independent dealers.

Boost Mobile

[edit]

Boost Worldwide, Inc. was a wholly owned subsidiary of Sprint that provides nationwide, prepaid wireless voice, messaging and broadband data products and services to customers in the contiguous United States under the Boost Mobile brand. The services are provided as an MVNO hosted on the Sprint-owned CDMA, EVDO, WiMAX, LTE, and LTE Advanced networks.

Sprint Smart Velocity

[edit]

Sprint Velocity was Sprint Corporation's Connected Vehicle Platform, announced in 2012 in partnership with Chrysler.

Wireless wholesale operations and affiliates

[edit]

Sprint Corporation provided services using both its own spectrum and network equipment through affiliate agreements. Smaller affiliated companies operated their own network assets and retail operations but offered services to customers in their geographic region under the Sprint brand.

In the early stages of network build-out, the company relied significantly on network partners known as affiliates to rapidly expand its coverage. These affiliates would lease Sprint's PCS spectrum licenses in a specific geographic area, typically rural areas, and smaller cities, and provide wireless service using the Sprint brand. Sprint provided back-end support such as billing and telephone–based customer service, while the affiliates built and maintained the network, sold equipment to customers, and staffed the retail stores in their specific regions. Its customers could "roam" across Sprint-operated and affiliate-operated portions of the network without being aware of the distinction, and vice versa. Outwardly, efforts were made to make it appear as if the network was operated by a single entity under the Sprint name, though complex revenue-sharing agreements were in place which was very similar in nature to cross-carrier roaming tariffs. In later years, the relationship between Sprint and its affiliates grew contentious, particularly after Sprint's acquisition of Nextel. Various affiliates included Swiftel Communications in Brookings, South Dakota;[95] Shentel in northern Virginia, and parts of Pennsylvania, Maryland, and West Virginia.

Sprint Rural Alliance

[edit]

Sprint Rural Alliance (SRA) members (aka Sprint Partners) were carriers who used their own equipment and also sold their own service under their own name while using Sprint spectrum. Sprint was given access to the SRA network in return for allowing the use of Sprint spectrum. This allowed Sprint to keep the spectrum license for the geographic area being served by the SRA member. Alaska DigiTel in Alaska was an SRA Member. Former SRA Members included Alltel Wireless in Montana; This portion of the network was obtained by AT&T during the merger of Alltel and Verizon Wireless, Pioneer Cellular in Kansas and Oklahoma; they ended their agreement with Sprint on March 1, 2012, and transitioned to an agreement with Verizon through the LTE in Rural America program, nTelos; operated in West Virginia and was bought out and merged with Shentel which was a Sprint Affiliate.

Mobile virtual network operators (MVNOs)

[edit]

Sprint Corporation provided capacity on its CDMA2000, EVDO, and LTE wireless networks to mobile virtual network operators (MVNOs), which allowed other wireless providers to utilize its networks to offer its services. Sprint's prepaid brands operated using Sprint's networks, though they were not MVNOs, but rather wholly owned prepaid subsidiaries of the company.

Bring Your Own Sprint Device

[edit]

Sprint Corporation allowed certain Sprint MVNOs to accept and activate old Sprint-branded phones through its "Bring Your Own Sprint Device" program which was established for Sprint's initiative to further reduce the number of cell phones that were thrown away each year. The program was also beneficial to MVNOs customers who did not want to pay subsidized prices.[96]

Custom Branded Device Program

[edit]

Sprint Corporation offered its MVNOs a program called the "Custom Branded Device Program", which gave MVNOs access to completely unbranded Android smartphones with no references to Sprint that the MVNO could then customize with its own branded apps and services through Sprint's Mobile ID and Mobile Zone products. Though these phones were free of Sprint branding, they were certified to run on Sprint networks.[97]

Data roaming agreements

[edit]

On May 9, 2006, Sprint Nextel and Alltel agreed on a new Nationwide Roaming partnership.[98][99] It was reciprocal, and gave Alltel customers access to the Sprint 1x and EV-DO network and Sprint customers access to Alltel's denser, rural 1x and EV-DO voice and data network. The roaming reciprocity agreement between Alltel and Sprint was set to expire in 2016.

Sprint and Verizon Wireless had a reciprocal data roaming agreement[100] that allowed for the use of Sprint Power Vision content like TV, movie downloads, and stream radio in Verizon 1x and EVDO coverage areas.

Sprint also had a reciprocal 1xRTT, EVDO and LTE data and voice roaming agreement with U.S. Cellular. Sprint had an LTE roaming agreement with AT&T as well, which was typically limited to 3G speeds. Several cases of Sprint phones simultaneously roaming on Verizon's CDMA network for voice and AT&T's LTE network for data were observed in 2017.

In 2018, with the announcement of the Sprint and T-Mobile merger, Sprint gained access to roaming on T-Mobile's LTE network until the Sprint network was discontinued. Roaming on T-Mobile was counted as native data usage and had no speed restrictions.

Wireless networks

[edit]

The following is a list of known CDMA, LTE, and NR frequencies which Sprint employed in the United States:

Frequency Band Band Number Protocol Generation Status Notes
800 MHz
Sec. 800 MHz
10 IS-95/1xRTT/
EVDO/1X Advanced
2G/3G Decommissioned Sprint's CDMA network was completely shut down on May 31, 2022.[101][102][103]
1.9 GHz PCS 1
700 MHz Upper C
Block
13 LTE/LTE-A 4G Limited to Puerto Rico and the USVI. Previously operated under the Open Mobile brand.[104] Sprint's LTE network was completely shut down on June 30, 2022.[105]
850 MHz E-CLR 26 Sprint's LTE network was completely shut down on June 30, 2022.[105]
1.9 GHz E-PCS 25
2.5 GHz BRS/EBS 41
5.2 GHz U-NII 46
2.5 GHz BRS/EBS n41 NR 5G Sprint's 5G network was shut down by T-Mobile on July 1, 2020.[106]

CDMA

[edit]
Sierra Wireless AirCard 550 modem for connecting a laptop to Sprint's "PCS Vision" network

Sprint operated a nationwide CDMA network in the 1.9 GHz PCS band. In 2006, Sprint's EV-DO "Power Vision" network reached more than 190 million people. Sprint then continued to upgrade their 3G EV-DO network until it reached 260 million people in 2007. Sprint eventually covered over 300 million PoPs with EV-DO services. Sprint added eHRPD to its network (EV-DO routed through an LTE core network) in order to facilitate smooth handoffs between LTE and EV-DO.

As a result of the Merger with T-Mobile US, Sprint's CDMA network was completely shut down on May 31, 2022.[101][102][103]

LTE

[edit]

On July 28, 2011, Sprint announced that it had decided to end its rollout of the 4G network using WiMAX technology, in favor of more internationally accepted LTE technology. Sprint had also announced that it entered into a 15-year agreement that included spectrum hosting, network services, 4G wholesale and 3G roaming, with LightSquared. That deal, however, was later dissolved due to regulatory issues which LightSquared was unable to resolve with the FCC.[107]

Sprint announced initial LTE deployment plans at the Sprint Strategy Update conference on October 7, 2011. Network Vision-partner Samsung began LTE deployments on October 27, 2011, in Chicago, Illinois.[108] Sprint projected that the LTE network would cover 123 million people in 2012 and over 250 million people by the end of 2013.

On January 5, 2012, Sprint announced via Twitter its first 4G LTE markets, that included Atlanta, Dallas, Houston, and San Antonio; on June 27, 2012, Sprint stated that it would launch its new 4G LTE network in the first five markets the following month and on July 15, 2012, Sprint commenced operating the LTE network. In addition to the five announced markets, it was launched in 10 other markets, with more markets to be covered by the end of the year.[109]

Sprint initially deployed LTE in the 1900 MHz PCS G block, and over time added LTE to its 1900-MHz PCS A-F block spectrum. Sprint also deployed LTE in the 850-MHz E-CLR band and the 2500-MHz BRS/EBS band.

In February 2013, Sprint's Prepaid Group, which operated Virgin Mobile USA and Boost Mobile, began offering products and services using Sprint's LTE network.[110]

On April 15, 2016, it was reported that Sprint covered more than 300 million PoPs with LTE services.[111]

Sprint eventually rolled out VoLTE, although the deployment was initially limited to select markets. iOS devices newer than the iPhone 8, as well as a few select Android flagship devices, supported VoLTE on Sprint. VoLTE and Wi-Fi Calling are interoperable, and devices can transfer calls between the two networks. Calls initiated on Wi-Fi by non-VoLTE devices will transfer calls to the LTE network if Wi-Fi coverage becomes too weak to sustain the call, although they are unable to initiate calls on LTE.

As a result of the Merger with T-Mobile US, the Sprint LTE network was shut down on June 30, 2022.[105]

Wireless products and services

[edit]

Mobile devices

[edit]

Sprint offered a variety of wireless and mobile broadband products from a full range of manufacturers, that were preloaded with mobile operating systems including Google's Android or Apple's iOS. Sprint's partner device manufactures included Apple, BlackBerry, HTC, Kyocera, LG, Motorola, Samsung, Sharp, Sonim, and ZTE.

Broadband for the home via Sprint Mobile

[edit]

In order to offer broadband directly to the home, Sprint launched a co-branded Broadband[112] Wireless Access Point device along with Linksys, a unit of Cisco Systems. This unit allowed Sprint customers to set up a special network in a home or office computer network, connecting multiple computers or laptops wirelessly to Sprint's PowerVision network. This broadband service to the Internet allowed some customers to have broadband without paying for telephone service. The PowerVision router allowed one to bypass the local telephone and cable broadband service providers. Such Broadband offerings to the home or office without cable or DSL meant the router could be used to provide cheaper VoIP services through Sprint's high-speed network.

Sprint Music Plus

[edit]

On October 31, 2005, the Sprint Music Store was launched. Initial record-label participation included EMI Music, Sony BMG Music Entertainment, Warner Music Group, and Universal Music Group. On November 1, 2006, after one year of service, the store had sold more than 8 million songs, partly thanks to the five free songs it offered customers at launch.[113] On April 1, 2007, the Sprint Music Store started offering music downloads at the price of 99 cents per track to customers who agreed to subscribe to a Vision pack of $15 or higher.

The service was rebranded as Sprint Music Plus in 2011, managed by RealNetworks.[114] It offered full-track music files from various labels (albums and single tracks), ringback tones, and ringtones. From July 2013, Sprint Music Plus app was managed by OnMobile Global, a company headquartered in Bangalore, India.[citation needed]

Google Play

[edit]

On May 16, 2012, Sprint began to allow subscribers to bill application purchases from Google Play to their phone account.[115]

Sprint Airave and Magic Box

[edit]

On September 17, 2007, Sprint Nextel launched the Airave, which increased cell reception over an area of 5,000 square feet (460 m2) and could handle up to three calls at once by hooking into an existing broadband connection and using VOIP. The Airave helped eliminate poor signal quality inside buildings. Airave was used only for voice calls using a Sprint CDMA phone and was unavailable for Nextel iDEN phones or data cards/USB modems. By default, the Airave unit allowed any Sprint phone to connect through it, but it could be reconfigured to accept only connections from up to 50 authorized numbers in order to eliminate unwanted use. The Airrave used the customers' own bandwidth to connect calls—potentially slowing internet speeds on less ample connections, and causing the customer to essentially subsidize the Sprint network.[116] Sprint was one of the only carriers that had not charged its customers for this type of device if the customer demonstrated that Sprint coverage was inadequate where they lived.

Airave 2.0 was a device that supported up to six devices simultaneously and data usage. The device required a land-based internet service (such as DSL or cable modem) to produce the CDMA signal. The Airave 2.5 improved reliability and had two LAN ports.[117]

Airave 3.0 was a device that broadcast both CDMA and LTE using band 41 that was approved by the FCC in late 2016[118] and became available in 2017.[119] It required a cable internet connection and included a WAN RJ45 port and two RJ45 Ethernet LAN ports.

The Magic Box created its own Band 41 LTE signal and used Band 41 or Band 25 LTE signals instead of a cable connection for the internet. It was designed to be placed on a window sill and broadcast to the inside of a building plus outside the building for 100 meters or further.[120]

Defunct brands and networks

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CLEAR

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CLEAR was the brand of mobile broadband services offered by Clearwire Corporation, which was acquired by Sprint Nextel in July 2013. The brand provided mobile and fixed wireless broadband communications services to retail and wholesale customers in Belgium, Spain, and the United States. Sprint ended the CLEAR brand in September 2013 shortly after it closed its acquisition of Clearwire, and it no longer offers CLEAR-branded products and services to new customers.[121]

Common Cents Mobile

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Sprint Nextel began offering pre-paid wireless products and services via wholly owned MVNO Common Cents Mobile on May 13, 2010.[122] Sprint Nextel intended these products and services as a lower-cost alternative, charging $.07 per minute for voice calls with round-down timing and $.07 per text message. The products and services were initially available through Walmart stores; Sprint Nextel had planned to expand the distribution of Common Cents Mobile to other outlets, but never did.[123]

On May 18, 2011, Sprint Nextel discontinued operating its Common Cents Mobile pre-paid brand, on the basis, it was a duplicate of the offerings of the Virgin Mobile USA PayLo brand. Common Cents Mobile customers were transitioned to a Virgin Mobile payLo service plan that allowed the former Common Cents Mobile customers to keep their existing $.07 per minute rate.[123][124][125]

Nextel Direct Connect

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Sprint Nextel decided to decommission the iDEN (Nextel National) network it had acquired after merging with Nextel Communications in order to repurpose the network for LTE coverage, Sprint stopped offering Nextel Direct Connect walkie-talkie service. Instead, Sprint persuades many of its customers into their replacement service – Sprint Direct Connect which operates on the CDMA network.

Virgin Mobile and Assurance Wireless

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Virgin Mobile USA, L.P. was a wholly owned subsidiary of Sprint Corporation and provided nationwide, prepaid wireless voice, messaging, and broadband data products and services to customers in the contiguous United States under the Virgin Mobile, payLo, and "Assurance Wireless Brought to You by Virgin Mobile" brands. It operated as an MVNO and provided services to its customers via the Sprint-owned CDMA, EVDO, WiMAX, and LTE networks.[126]

Virgin Mobile USA, L.P. also offered lifeline telephone service subsidized by the U.S. Federal Communications Commission's Universal Service Fund under the "Assurance Wireless Brought to You by Virgin Mobile" brand. The program offers a free wireless phone and 250 free local and domestic long-distance voice minutes per month to eligible low-income customers in 31 states. End users do not receive a bill, nor are they required to sign a contract, and do not pay activation fees, recurring fees, or surcharges.[127]

Discontinued networks

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iDEN

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Sprint Nextel operated an iDEN nationwide network in the 800 MHz and 900 MHz SMR frequency band. Sprint Corporation acquired the iDEN network as a result of its merger with Nextel Communications in 2005. The iDEN network was originally deployed as a dispatch radio service and is unique in blending the half-duplex push-to-talk one-to-many broadcast capability of a walkie-talkie with the one-to-one private communication of a phone. Sprint later marketed "push-to-talk" services under the Nextel Direct Connect name.

In October 2010, as part of the "Network Vision" plan, Sprint CEO Dan Hesse announced the decommissioning of the iDEN network to reduce costs, improve the coverage and performance of the 3G CDMA network and enable Sprint Nextel to focus on 4G LTE technology. Sprint Nextel announced on May 29, 2012, that it will stop marketing iDEN devices in the third quarter of 2012 and that the iDEN network could be completely decommissioned "as early as June 30, 2013".[128] As of June 5, 2012, Sprint and Boost Mobile ceased offering iDEN devices, removing the devices and their associated service plans from the Sprint and Boost Mobile websites and retail locations. The Nextel national network was shut down on schedule at 12:01 am on June 30, 2013.

Radio frequency range Band number Generation Radio Interface Status
800 MHz ESMR N/A 2G iDEN Decommissioned
900 MHz ESMR[129][130] N/A 2G iDEN Decommissioned

WiMAX

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Sprint Corporation operated a 4G WiMAX network in the 2.5 GHz band, which had been operated by Clearwire Corporation before it was acquired. Sprint also provided its prepay partners Boost Mobile and Virgin Mobile access to data services via the WiMAX network; including other Mobile virtual network operators under wholesale agreements.

Sprint Nextel had won rights to radio spectrum in the 2.5 GHz band to provision fourth-generation services and began to build out a WiMAX network, offering services under the Xohm brand. However, on May 7, 2008, Sprint Nextel announced it would merge its WiMAX wireless broadband unit with Clearwire Corporation, receiving equity in Clearwire in return. The two companies completed the transaction on November 28, 2008.[131] Sprint became the owner of Clearwire, after outbidding Dish Network for the company.

On October 8, 2008, Sprint Nextel launched WiMAX in Baltimore and showed off several new laptops that will have embedded WiMAX chips. They announced that Sprint will be offering dual-mode 3G/4G products by the end of the year. Baltimore was the first city to get Xohm, but it was launched soon after in more cities, such as Chicago and Philadelphia.[132]

On April 19, 2011, Sprint Nextel announced it agreed to pay at least $1 billion to Clearwire so it can operate on the 4G WiMAX network through 2012, and a later agreement, announced in December 2011, specified terms allowing Sprint, its subsidiaries, and wholesale customers to continue having access to the Clearwire 4G WiMAX network through 2015. On July 9, 2013, Sprint Nextel acquired the remaining stock shares it did not already own in Clearwire and its assets.[133]

Sprint Corporation is working on migrating WiMAX customers to LTE compatible devices in order to begin transitioning the WiMAX bands to TDD LTE. In July 2013, Sprint announced its first tri-band products capable of accessing TDD-LTE data connections in the 2.5 GHz band still used for WiMAX.[134]

Sprint planned to shut its WiMAX network on November 6, 2015, however, an emergency injunction was granted by a judge of the Massachusetts Superior Court on November 5, 2015, to keep the WiMax network online for another 90 days, due to the ongoing lawsuit from non-profit groups. The groups, Mobile Beacon and Mobile Citizen, said that the network shutdown violates the contract which requires Sprint to provide high-speed internet services for low-income families and public institutions, as most of the equipment was still not LTE-compatible. Sprint pledged to provide upgrades to the equipment and work out a solution with the groups as soon as possible. Most of the WiMax network not running in the affected areas were shut down.[135] On February 1, 2016, the same court declared that Sprint can proceed with the network shutdown in the remaining 75 cities. Sprint took the network of 16 cities, including New York City, offline on February 2, 2016, and closed 39 more on February 29, 2016. On March 31, 2016, the last 25 cities' networks were shut down.[136]

Controversies

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Device unlocking

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For devices launched after February 15, 2015, Sprint unlocked phones when Lease/Service/Billing Agreements were satisfied and accounts were in good standing.[137]

For devices launched before February 15, 2015, Sprint did not authorize the use of GSM-capable devices, including both phones and tablets it sold, on a United States–based competitor's network, such as T-Mobile or AT&T.[138] Unlike the aforementioned companies, which have comparatively lenient policies about unlocking phones, such as when the device is paid off or the contract is fulfilled, and Verizon, whose GSM-capable devices ship with the GSM portion already unlocked, Sprint only unlocked devices for international use for customers in good standing after contacting customer support.[139]

This limitation meant phones and tablets sold by Sprint that were launched prior to February 15, 2015, only lawfully functioned on the Sprint network, a policy that prevented what may have otherwise been compatibility with another carrier's network. Additionally, iPhones sold by Sprint generally had the lowest resale value of devices sold by the top four carriers in the US.[140] Means to unlock a GSM-capable iPhone existed, such as using a SIM interposer, but the device may not have functioned fully or correctly on the desired network, and unlocking of the device was a violation of the law under the terms of the DMCA up until August 1, 2014, when President Obama signed into law a bill allowing the unlocking of cell phones.[141]

FCC fine over Do Not Call rule breaches

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In May 2014, the company was fined $7.5 million by the U.S. Federal Communications Commission for failing to honor consumer requests to opt-out of marketing messages delivered by phone and text messages. Sprint was ordered to implement a comprehensive two-year plan to comply with the commission's rules including training of Sprint employees on how to comply with Do Not Call rules. American consumers have had the option of nominating not to receive telemarketing calls and texts since 2003, by placing their names on the National Do Not Call Registry.[142]

Law compliance

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As required by law in the United States, in response to court orders and warrants, Sprint Nextel provided law enforcement agencies with its wireless subscribers' GPS locations over 8 million times in one year between September 2008 and October 2009.[143] The disclosures occurred by way of a special, secure portal which Sprint developed specifically for government officials, which enabled users to automatically obtain Sprint customers' GPS locations after the request has been reviewed and activated by Sprint's surveillance department.[144]

Marketing

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Advertising

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In 2016, Sprint began a major television advertising campaign that promoted its reliability as being within 1% of other major providers, such as Verizon. The advertisements featured Paul Marcarelli, an American actor once known for pitching Verizon with the phrase "Can you hear me now?" In the ads, Marcarelli noted that he had switched to Sprint and touted pricing of approximately half that of other providers, commenting "Can you hear that?" The ads featured the slogan "Don't let a 1% difference cost you twice as much."[145]

Sponsorships

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Film

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Sprint cellphones were product placed in such movies such as Men in Black II (2002), The Departed (2006), Dan in Real Life (2007), Superbad (2007), Wild Hogs (2007), 27 Dresses (2008), Baby Mama (2008), Beverly Hills Chihuahua (2008), Eagle Eye (2008), The Spiderwick Chronicles (2008), Sex and the City (film) (2008), Alvin and the Chipmunks: The Squeakquel (2009), Bride Wars (2009), Transformers: Revenge of the Fallen (2009), and The Gambler (2014).

Music

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Sprint was the official wireless sponsor of the 2007 MTV Video Music Awards. Sprint Power Vision customers were able to watch the VMAs on a live simulcast on their Sprint Power Vision handset free of charge.

Sports

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In Time Magazine's November 13, 2006, issue, Sprint Nextel's NASCAR FanView was named One of Best Inventions of 2006.[146] The NASCAR FanView is a portable PDA that runs on Sprint's data network. The device offers fans access to "Race telecast and up to seven in-car camera channels, direct audio feeds allowing the user to listen to live driver and team conversations, as well as the radio broadcast and an exclusive audio-replay feature."

From 2008 to 2016, Sprint Corporation was the major title sponsor of NASCAR's top racing series, formerly called the NEXTEL Cup, which became known as the Sprint Cup Series on February 9, 2008.[147] Since then, Sprint signed a contract extension with NASCAR to continue sponsoring the series through the 2016 season.[148] Sprint was replaced by Monster Energy after the 2016 season.[149]

Sprint Corporation held the naming rights to the Sprint Center in Kansas City, Missouri; after the merger in 2020, the arena was renamed the T-Mobile Center (not to be confused with T-Mobile Arena in Las Vegas).[150]

Sprint Nextel announced in December 2011 that it reached a multi-year exclusive partnership with the National Basketball Association (NBA) to be the league's official wireless service partner.[151]

Sprint was also a sponsor for the Copa América Centenario in 2016.[152]

Television

[edit]

Sprint was a sponsor of the Fox television series 24 and Fringe.[citation needed]

Sprint was a major sponsor of the NBC television series Heroes and provided exclusive web content to subscribers. Sprint was also the mobile sponsor of NBC's The Voice.[citation needed]

Sprint was a major sponsor of competition reality shows, such as Big Brother and Survivor on CBS, which enabled viewers to vote each week for "Player of the Game".[citation needed]

See also

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Sprint Corporation was an American telecommunications company that provided mobile services to approximately 54 million subscribers as the fourth-largest carrier prior to its merger with . Tracing its origins to the Brown Telephone Company founded in 1899 , by Cleyson L. Brown, the firm grew through regional telephone operations and evolved into a national long-distance provider under the Sprint brand , leveraging for cost-efficient transmission. It expanded into services via acquisitions like Centel Corporation, pioneering personal communications services (PCS) with a nationwide license and emphasizing affordable unlimited plans, though post-2005 merger with Communications, it encountered significant challenges from incompatible network technologies, leading to degraded service quality and customer dissatisfaction. The company's strategic pivot culminated in its $26 billion all-stock acquisition by , approved amid antitrust scrutiny, enabling spectrum and infrastructure synergies but marking the end of Sprint as an independent entity and sparking debates over reduced market competition.

Origins and Early History

Founding and Initial Operations

The Brown Telephone Company, a precursor to Sprint Corporation, was founded in 1899 by Cleyson L. Brown and his father Jacob Brown in Abilene, Kansas, to provide telephone service to rural areas underserved by the dominant American Telephone and Telegraph Company (AT&T). Initial operations centered on constructing and operating local telephone exchanges, starting with a single switchboard serving approximately 35 subscribers in Abilene, emphasizing affordable access for farmers and small communities through manual switchboards and overhead wires. By 1904, the company had expanded to multiple exchanges in central Kansas, demonstrating early viability through customer-owned lines and cooperative models that reduced capital costs. Under Cleyson Brown's leadership, the company pursued aggressive growth via acquisitions and interconnections, reaching 19 exchanges and over 2,000 miles of wire by 1911, while navigating regulatory challenges from 's monopoly practices. In the and 1930s, it consolidated with other independent operators to form the United Telephone Company, focusing operations on rural and suburban markets in , , and surrounding states, where it provided basic voice services and avoided urban competition. This structure emphasized reliable, low-cost local service, with revenues derived primarily from subscriber fees and long-distance tolls routed through until post-divestiture deregulation. By the mid-20th century, the United system had evolved into United Utilities, Inc., and then United Telecommunications, Inc., in , operating as one of the largest independent local exchange carriers with service to over 3 million lines across 20 states, prioritizing infrastructure investments in switching and transmission to support growing demand without reliance on subsidies. These early operations laid the groundwork for Sprint's later diversification, rooted in a commitment to independent amid AT&T's market dominance, though limited by regulatory barriers to nationwide expansion until the 1984 Modified Final Judgment breakup of . Sprint's nomenclature and long-distance heritage also trace to the Southern Pacific Railroad's communications arm, which built telegraph lines parallel to its tracks starting in the 1860s and later developed a network in the for internal signaling and transmission. Initial external operations under Southern Pacific Communications Company began in the early , leasing excess capacity for private lines, setting the stage for competitive but remaining ancillary to the core local service origins until integration in the .

Development of Sprint Long-Distance Network

The long-distance network of Sprint Corporation originated from the microwave relay systems developed by its predecessors, United Telecommunications (formerly United Telephone Company) and Southern Pacific Communications Corporation (SPCC). United Telephone, tracing its roots to the 1899-founded Brown Telephone Company, constructed internal facilities in the and to interconnect its rural exchanges, laying the groundwork for competitive long-distance entry following the 1982 divestiture. SPCC, established in 1970 as a of the Southern Pacific Railroad, built its initial segment in 1962 between Fresno and , expanding along railroad rights-of-way to leverage existing infrastructure for telephony over converted telegraph lines dating to the . SPCC commercialized its network under the Sprint brand—standing for Southern Pacific Railroad Internal Networking Telephony—by the mid-1970s, initially for private line services and reaching public long-distance offerings with rates 20-50% below AT&T's by 1981, serving 200,000 customers and handling 60,000 calls daily. In 1983, GTE Corporation acquired SPCC, rebranding it GTE Sprint Communications and continuing microwave-based operations while planning fiber upgrades. Concurrently, United Telecommunications launched US Sprint in 1984, investing over $2 billion by 1986 in a parallel nationwide microwave and emerging fiber infrastructure, adopting a flat routing architecture to bypass congestion and using Northern Telecom switches for efficiency. The pivotal 1986 merger of Sprint and US Sprint formed US Sprint Communications, combining the networks into a unified long-distance provider under equal ownership by and United Telecommunications, with construction accelerating toward full digitalization. By May 1988, the network achieved 100% fiber-optic conversion, including a third transcontinental route completed in November, supplemented by Signaling System 7 for advanced call management; this upgrade enabled enhanced voice and data services, culminating in the first profitable quarter of $27.5 million in April 1989. United Telecommunications fully acquired US Sprint in 1992, reorganizing it as the independent Sprint Corporation and solidifying the fiber backbone as the core of its long-distance operations, which by 1993 served over 6 million customers.

Expansion into Telecommunications Markets

Entry into Wireless Services

Sprint's initial foray into wireless services occurred via the acquisition of Centel Corporation, a regional cellular and local telephone operator. On May 27, 1992, Sprint announced a merger with Centel in a tax-free stock swap valued at approximately $2.85 billion, which positioned Sprint to integrate local, long-distance, and cellular offerings. The transaction closed on March 9, 1993, after shareholder approval, granting Sprint access to Centel's cellular assets in multiple markets and establishing it as the 10th-largest U.S. cellular provider by subscriber base at the time. This move diversified Sprint beyond wireline services amid growing demand for mobile communications, though Centel's analog-based systems required upgrades for digital compatibility. Building on this foundation, Sprint targeted the emerging broadband Personal Communications Services (PCS) spectrum through Federal Communications Commission auctions that commenced on July 25, 1994. As a major bidder, Sprint secured licenses covering over 90% of the U.S. population, enabling plans for a nationwide digital network distinct from incumbents' time-division multiple access (TDMA) or analog systems. In October 1995, Sprint formed Sprint Spectrum L.P. as its PCS subsidiary, partnering with cable operators Comcast, Cox Communications, and Tele-Communications Inc. for $2.7 billion in funding and distribution channels. Sprint Spectrum launched commercial PCS service on November 15, 1995, in the Baltimore-Washington, D.C., metropolitan area, marking the first PCS deployment in the United States. The network employed code-division multiple access (CDMA) technology licensed from Qualcomm, supporting higher capacity, voice clarity, and data features compared to prevailing cellular standards, with initial handsets priced at $300–$500 and monthly plans starting at $60 for 600 minutes. Expansion followed rapidly, with service in San Diego by December 1996 and aims for nationwide coverage by 1998, leveraging 30 MHz of PCS spectrum in the 1.9 GHz band. To prioritize wireless expansion, Sprint restructured in 1996 by spinning off its local wireline operations into EMCOR Group (later renamed ), allowing focused investment in PCS infrastructure estimated at $4–6 billion over three years. This shift reflected Sprint's strategy to compete aggressively in mobile by bypassing legacy cellular frequencies, though early adoption faced challenges from limited coverage and handset availability. By 1998, Sprint PCS had grown to over 1 million subscribers, establishing it as a fourth national wireless carrier alongside AT&T Wireless, Verizon Wireless, and Cingular.

Key Domestic and International Growth Initiatives

Sprint's primary domestic growth initiatives following its entry into services emphasized rapid network buildout and through its Sprint PCS (Personal Communications Services) platform. In , the company acquired Centel Corporation, securing cellular operations in multiple U.S. markets and providing a foundation for digital expansion. This was followed by the launch of PCS services in November 1995 in the Baltimore-Washington metropolitan area, utilizing CDMA technology for nationwide digital coverage. By the late , Sprint had constructed the first fully nationwide PCS network, enabling seamless service across major urban areas without reliance on analog systems. To accelerate subscriber acquisition and distribution, Sprint formed retail partnerships, including a 1996 alliance with to establish co-branded stores, which expanded branded presence beyond company-owned outlets. In 2000, amid competitive pressures, Sprint committed to transforming PCS into a "wireless powerhouse" via sustained capital investments in infrastructure upgrades, such as enhanced data capabilities for emerging Wireless Web services, and targeted customer growth in postpaid and prepaid segments. These efforts contributed to steady wireless revenue increases through the early , though challenged by high buildout costs and spectrum constraints. Internationally, Sprint's growth strategies were more limited and centered on bolstering global long-distance infrastructure within its FON (Fiber Optic Network) group, rather than establishing foreign wireless operations. Key initiatives included acquiring stakes in transatlantic systems during the to enhance international voice and data transmission capacity, alongside strategic alliances with foreign carriers to facilitate cross-border services. These moves aimed to capture a larger share of global traffic originating or terminating in the U.S. However, ambitious expansion plans, including potential overseas ventures, were disrupted by the 2000 collapse of the proposed merger with WorldCom, which had been intended to fund such efforts. Consequently, Sprint prioritized domestic priorities and indirect international access via agreements and partnerships, such as those enabling global calling under the Sprint International .

Corporate Mergers and Strategic Shifts

Merger with Nextel Communications

In December 2004, Sprint Corporation and Communications announced a merger of equals valued at approximately $35 billion in a stock-for-stock transaction, aiming to combine their operations into a larger entity with enhanced scale and market position. Under the terms, each share of was exchanged for 1.28 shares of the new Sprint Nextel Corporation , resulting in Nextel shareholders owning about 48% of the combined company. The deal, which included Sprint's acquisition of Nextel's iDEN-based network, was positioned to create a provider with over 40 million subscribers and improved competitive capabilities against rivals like Verizon and Cingular. Shareholder approvals from both companies were obtained in July 2005, followed by regulatory clearance from the on August 3, 2005, after reviews addressing spectrum allocation and market competition concerns. The merger closed on August 12, 2005, forming Sprint Nextel Corporation, with the combined entity headquartered in , and initial leadership co-chaired by Sprint's Gary Forsee and 's Tim Donahue, though Forsee assumed the CEO role shortly thereafter. Post-merger integration faced significant hurdles due to incompatible technologies—Sprint's CDMA versus Nextel's iDEN push-to-talk —and stark cultural differences, with Sprint's more bureaucratic clashing against Nextel's entrepreneurial , leading to executive departures and operational friction. These challenges contributed to a net loss of approximately 683,000 subscribers in the first year and culminated in a $29.7 billion goodwill impairment charge by 2008, reflecting the merger's failure to deliver anticipated synergies and . The difficulties underscored broader risks in mergers, where and cultural alignment prove critical to success, as evidenced by the eventual phase-out of iDEN services by 2013.

SoftBank Investment and Operational Restructuring

In July 2013, completed its acquisition of a 72% stake in Sprint Corporation for approximately $21.6 billion, paying $7.65 per share in cash for the acquired shares while converting the remainder into shares of a new publicly traded entity, Starburst Holdings, Inc. (later renamed Sprint). The deal, initially announced in October 2012 for about $20.1 billion covering roughly 70% ownership, had been revised upward in June 2013 amid competing bids, including from . committed an additional $8 billion in primary capital to support Sprint's network expansion and operational improvements, aiming to position the carrier as a stronger competitor in the U.S. wireless market through synergies like enhanced LTE deployment and global roaming capabilities. Following the investment, Sprint undertook significant operational restructuring to address persistent financial losses and competitive pressures exacerbated by the earlier Nextel merger. In August 2014, SoftBank-backed investor Marcelo Claure replaced Dan Hesse as CEO, initiating a turnaround strategy focused on cost reduction and revenue stabilization. Claure's efforts included slashing prices on shared-data plans to the industry's lowest levels within his first week, which aimed to stem subscriber losses but contributed to margin compression. By late 2014, Sprint announced 2,000 job cuts, targeting overhead reductions, and Claure reshuffled top executives, including replacements in sales, marketing, and network operations to prioritize efficiency and customer retention. Further restructuring intensified in 2015, with SoftBank CEO confirming plans to eliminate thousands more positions as part of a broader initiative to cut at least $2 billion in annual operating expenses. These measures encompassed store closures, vendor contract renegotiations, and deferred capital expenditures, though Sprint's capital spending had spiked to $5.4 billion in fiscal 2015 before declining sharply to $2 billion in 2017 amid ongoing cash burn. Despite these actions, Sprint reported net losses annually post-acquisition, with revenue contracting from $35.3 billion in 2012 to $33.6 billion by fiscal 2019, reflecting challenges in regaining market share against larger rivals and Verizon. The preserved Sprint's viability long enough to pursue strategic alternatives, including renewed merger discussions with , but did not achieve standalone profitability.

Merger with T-Mobile US

On April 29, 2018, , Inc., a of , agreed to acquire Sprint Corporation in an all-stock transaction valued at approximately $59 billion, including Sprint's net debt. Sprint shareholders received 0.10256 shares of T-Mobile for each share of Sprint held, resulting in Sprint holders owning about 20% of the combined entity on a fully diluted basis. The merger aimed to create a stronger competitor to Verizon and by combining spectrum assets, network infrastructure, and operational scale to accelerate deployment. The transaction faced extensive regulatory scrutiny under antitrust laws. The U.S. Department of Justice (DOJ) approved the merger on July 26, 2019, subject to conditions including the divestiture of Sprint's prepaid businesses, such as Boost Mobile, to Dish Network for up to $7.35 billion to preserve a fourth national competitor. The Federal Communications Commission (FCC) granted approval on February 11, 2020, with additional conditions requiring the combined company to deploy 5G service to 99% of Americans and expand coverage in rural areas, alongside spectrum licenses and buildout commitments. State-level regulators, including the California Public Utilities Commission, also approved with stipulations on consumer protections and infrastructure investments. Opposition came primarily from state attorneys general, with a coalition of 14 states, led by and New York, filing a in June 2019 to block the deal over concerns it would reduce , raise prices, and stifle in the wireless market. Critics argued the merger would consolidate the market from four to three major players, potentially harming consumers despite promises of synergies estimated at over $40 billion in cost savings and network efficiencies. The states withdrew their opposition in March 2020 after negotiations yielded commitments on pricing transparency and service quality. The merger closed on April 1, 2020, after extensions to the original outside date, with Sprint fully integrated into as the surviving entity. , Sprint's largest shareholder, retained an approximately 24% stake in the new on a fully diluted basis. The combined company discontinued the Sprint brand for consumer services, focusing on 's infrastructure while honoring divestiture obligations to Dish.

Wireline Operations

Long-Distance and Backbone Services

Sprint Corporation's long-distance services originated from the efforts of Southern Pacific Communications Corporation (SPCC), which constructed a microwave relay network in the late and early using railroad rights-of-way to bypass regulatory restrictions imposed on established companies. This infrastructure enabled SPCC to offer private-line voice and data services initially to railroads and pipelines, expanding to public long-distance . In 1972, SPCC branded its long-distance operation as Sprint, an acronym for Southern Pacific Railroad Internal Networking , marking the formal entry into competitive . By 1981, the Sprint network had grown to serve approximately 200,000 customers, processing 60,000 long-distance calls daily at rates 20-50% below those of , leveraging cost efficiencies from the microwave system. The 1984 breakup of 's monopoly opened the market further, positioning Sprint—following mergers with GTE Sprint in 1986 and United Telecommunications—as one of three dominant long-distance carriers alongside and MCI. Sprint's long-distance revenues peaked in the , supported by aggressive pricing and nationwide reach, but faced erosion from deregulation, wireless substitution, and VoIP competition, leading to a strategic pivot away from consumer long-distance. In 2015, Sprint sought FCC approval to discontinue its wireline consumer long-distance offerings, citing negligible usage and high maintenance costs for legacy infrastructure. Sprint's backbone network evolved from its microwave origins into a robust fiber-optic and IP infrastructure, forming a Tier-1 global backbone that interconnected major points of presence across continents for voice, data, and internet traffic. By the late 1990s, Sprint had deployed dense wavelength-division multiplexing (DWDM) technology over native IP architecture, enabling high-capacity transmission for enterprise and wholesale services. In 1997, the company upgraded its internet backbone with Cisco Systems' 12000 series Gigabit Switch Routers, dramatically increasing bandwidth and speed to handle surging data demands. This backbone supported MPLS VPN services globally, providing scalable IP connectivity for businesses until Sprint's wireline divestitures. In 2006, Sprint spun off its local wireline operations—including portions of the backbone—to Embarq Corporation, refocusing on wireless while retaining core long-haul assets for backhaul. Post-2020 merger with T-Mobile US, the remaining Sprint fiber backbone was sold to Cogent Communications in 2022 for $1 billion, ending Sprint's independent control over these facilities.

Enterprise and Specialized Wireline Offerings

Sprint's enterprise wireline offerings primarily targeted business customers with high-bandwidth, reliable connectivity solutions, including dedicated , MPLS-based virtual private networks, and Ethernet services. These services leveraged Sprint's extensive fiber optic backbone to provide scalable data transport for corporate networks, often integrated with for and optimization. For instance, in 2019, Sprint deployed custom wireline solutions connecting U.S. data centers for outsourcing firms, utilizing low-latency links to support data-intensive operations. By 2016, the company emphasized Ethernet over (EoC) for last-mile delivery in areas lacking fiber density, alongside partnerships for broader access to extend reach for enterprise clients. Specialized wireline products included for voice-over-IP integration, global MPLS for multinational enterprises requiring secure, QoS-enabled connectivity, and bundles combining wireline with elements. Sprint's Omni phone service, launched for small and midsized businesses, delivered enterprise-grade landline features via infrastructure, reducing on-premises hardware needs while maintaining compatibility with existing PBX systems. These offerings were supported by dedicated enterprise sales teams focused on custom implementations, contributing to wireline revenue stability amid growth. In , Sprint upgraded its business wireline portfolio to incorporate higher-speed Ethernet and enhanced SLAs, positioning it for continued enterprise demand despite industry shifts toward . The wireline division's enterprise focus extended to sectors like data centers and , where specialized low-latency circuits ensured compliance with performance metrics for financial transactions or cloud syncing. encompassed proactive monitoring, security features, and hybrid wireline-wireless setups, appealing to firms seeking integrated . However, post-2020 merger dynamics with led to eventual divestiture of these assets to in 2023, marking the end of Sprint-branded enterprise wireline under independent operation.

Wireless Operations

Network Technologies and Infrastructure

Sprint Corporation's wireless network was built on technology, which formed the foundation for its operations starting with the launch of digital CDMA services in select markets on November 15, 1996. This infrastructure operated primarily in the 1.9 GHz PCS band, enabling nationwide voice coverage and data via 1xEV-DO, with peak theoretical speeds up to 3.1 Mbps though real-world performance often lagged. Sprint maintained CDMA compatibility for legacy devices even as competitors shifted to GSM-based networks, contributing to device ecosystem challenges but leveraging established partnerships like for chipsets. In pursuit of 4G capabilities, Sprint initially deployed (Worldwide Interoperability for Microwave Access) in 2008 through a partnership with , branding it as with average download speeds of 3-6 Mbps in early markets. However, WiMAX's limited device support and ecosystem adoption prompted a pivot; Sprint announced plans to shut down the WiMAX network by the end of 2015, reallocating spectrum and resources. The company then accelerated LTE (Long Term Evolution) deployment under its Network Vision initiative, launching initial LTE services in seven markets on July 15, 2013, with expansion to over 100 markets by mid-2014 using in the 1.9 GHz and 2.5 GHz bands for improved throughput. LTE coverage reached approximately 250 million people by 2015, though Sprint trailed Verizon and in rural penetration and speed consistency due to spectrum constraints and upgrade costs exceeding $10 billion. Sprint held significant mid-band spectrum assets, including an average of 140-160 MHz in the 2.5 GHz band across major markets—primarily from PCS G and H blocks plus Educational Broadband Service (EBS) holdings—positioning it for high-capacity deployments but requiring substantial refarming from legacy uses. Infrastructure encompassed tens of thousands of macro cell sites, with Sprint leasing space from providers like American Tower and Crown Castle; by 2015, it pursued adding up to 20,000 sites through acquisitions and builds to densify urban coverage. Backhaul relied on a mix of microwave links for rapid deployment and leased fiber, augmented by Cisco ASR 9000 routers enabling up to 100 Gbps capacity per site in upgraded segments. In 2016, Sprint outlined a cost-saving overhaul, including "Network Magic Box" small cells with integrated 2.5 GHz wireless backhaul to reduce fiber dependency and target $1 billion in annual savings. These efforts aimed at tri-sector antenna configurations for efficient spectrum reuse but faced execution delays amid financial pressures.

Consumer Wireless Services and Brands

Sprint Corporation delivered consumer wireless services through postpaid and prepaid plans on its nationwide CDMA PCS network, encompassing voice calls, /MMS messaging, and mobile data. Launched commercially in 1996 following FCC spectrum auctions, Sprint PCS pioneered all-digital service with flat-rate nationwide calling, eliminating per-minute and long-distance surcharges typical of earlier analog cellular offerings. The core postpaid segment operated under the Sprint brand, targeting individual and family consumers with tiered plans featuring unlimited domestic talk and text, shared buckets, and device installment financing. Prepaid services complemented this by providing no-contract alternatives, emphasizing affordability and flexibility for budget-sensitive users. By fiscal , postpaid phone net additions reached 55,000 in Q4 alone, reflecting sustained growth in the consumer base. Sprint segmented its prepaid market across specialized brands to capture distinct demographics. Boost Mobile, integrated post-2005 Nextel merger, focused on urban value seekers with unlimited plans and next-day payments to encourage retention. Virgin Mobile USA, acquired by Sprint, offered pay-per-use and monthly options geared toward younger, tech-savvy users, with LTE access extended to prepaid in 2013. Assurance Wireless provided free Lifeline-subsidized service for qualifying low-income households, fulfilling federal universal service obligations. Common Cents Mobile catered to minimal-usage customers via per-minute billing until its 2011 phase-out into Virgin Mobile's payLo plans. In 2010, Sprint formalized this multi-brand prepaid strategy to dominate the segment, combining Boost and for scale while preserving targeted positioning. Services incorporated innovations like high-speed 4G LTE data from 2012 onward and early unlimited data promotions, though prepaid subscriber growth outpaced postpaid in quarters like Q4 with 322,000 net adds. Ahead of the 2020 T-Mobile merger, was discontinued, migrating users to Boost to streamline offerings.

Wholesale, MVNOs, and Roaming Agreements

Sprint Corporation provided wholesale wireless network access to mobile virtual network operators (MVNOs), enabling these resellers to offer services under their own brands while leveraging Sprint's CDMA and later LTE infrastructure for voice, text, and data. This model generated revenue from capacity sales and supported Sprint's strategy to utilize spectrum efficiently amid competition from larger carriers. Independent MVNOs such as Ting Mobile maintained agreements with Sprint through at least 2019, with extensions allowing continued access during the transition to the T-Mobile merger. In November 2017, Sprint entered a strategic MVNO agreement with Altice USA, granting full access to its nationwide network for Altice's operations. By September 2019, Sprint extended its nascent 5G capabilities to select MVNO partners, positioning them for early deployment on its ultra-wideband spectrum. Prominent third-party MVNOs utilizing Sprint's network from 2010 to 2020 included TracFone Wireless (via brands like Straight Talk and Net10), Red Pocket Mobile, FreedomPop, and Google Fi (launched as Project Fi in 2015, relying heavily on Sprint's LTE for coverage). These operators benefited from Sprint's "Custom Branded Device Program," which supplied unbranded Android devices for resale. Virgin Mobile USA operated as an MVNO affiliate on Sprint's network starting in 2002 before Sprint acquired it outright in July 2009 for $483 million, integrating its 5 million prepaid subscribers into Sprint's portfolio. Boost Mobile, originally an MVNO on Nextel's iDEN network since 2001, transitioned to Sprint's CDMA infrastructure post-2005 merger and evolved into a Sprint-owned prepaid brand rather than a pure MVNO. Wholesale arrangements also encompassed Lifeline providers like Assurance Wireless, which offered subsidized service using Sprint's facilities. To address coverage gaps, especially in rural regions where Sprint's buildout lagged, the company pursued reciprocal roaming agreements with regional and rural carriers. In 2014, Sprint initiated LTE roaming partnerships with over 20 such operators through collaborations with the Competitive Carriers Association (CCA) and NetAmerica, including Bluegrass Cellular (Kentucky), Pine Belt Wireless (Alabama), Pioneer Cellular (Oklahoma and Kansas), and Public Service Wireless. These deals enabled Sprint customers to access LTE data on partners' networks, with reciprocal access for partner customers on Sprint's urban infrastructure. By May 2015, 16 of an initial 30 rural partners had activated LTE service under these agreements, incrementally expanding Sprint's effective footprint without direct capital investment in underserved areas. Earlier CDMA-era roaming included arrangements with Verizon Wireless for fallback coverage in weak-signal zones. Pre-merger, Sprint secured a roaming pact with T-Mobile in 2018 to ensure seamless LTE access during the transition, preserving service continuity for customers.

Products, Services, and Innovations

Mobile Devices and Hardware

Sprint Corporation distributed a variety of mobile devices tailored to its , emphasizing compatibility with CDMA technology in its early years and transitioning to LTE-enabled hardware by the 2010s. Partnerships with manufacturers such as , , and Apple enabled Sprint to offer smartphones optimized for its spectrum holdings, often with carrier-specific features like enhanced support. In June 2011, Sprint partnered with Motorola to launch the Photon 4G smartphone, featuring a qHD display and 8-megapixel camera integrated with Sprint's 4G WiMAX network. The carrier entered the iPhone market on October 14, 2011, with the iPhone 4S, supporting both GSM and CDMA for broader compatibility, followed by the iPhone 5 in mid-October of the same year. In 2017, Sprint secured exclusivity as the U.S. carrier for the Essential Phone PH-1, a modular Android device from Essential Products, highlighting its strategy for unique hardware offerings. Toward the end of its independent operations, Sprint collaborated with LG Electronics in August 2018 to develop and launch a 5G-capable smartphone in the first half of 2019, aligning with its push into next-generation connectivity. Beyond smartphones, Sprint provided ancillary hardware such as mobile hotspots and tablets. The Novatel 500 LTE, introduced around 2013, served as a compact 4G LTE hotspot supporting up to 10 simultaneous connections for portable broadband access. In June 2019, Sprint released the Inseego 8000, its first gigabit-class LTE mobile hotspot, capable of delivering speeds up to 1 Gbps via and including enterprise security features like VPN passthrough. For tablets, Sprint planned 4G LTE models in 2011 and later offered unlimited data plans at $20 per month starting October 2016, throttling speeds after 5GB of to manage network load. Early hardware innovations included the SH-G1000 PCS Phone in 2003, a Windows Mobile-based with integrated rotating camera, keyboard, and wireless connectivity, marking one of Sprint's initial forays into multifunction devices. Devices were typically subsidized through service contracts or installment plans, with Sprint emphasizing rugged options from partners like for enterprise users, though specific models varied by network evolution from to LTE.

Software and Value-Added Services

Sprint offered various value-added services (VAS) to its subscribers, encompassing entertainment, location-based tools, and productivity enhancements aimed at boosting (ARPU) through premium add-ons. These services included mobile content delivery, such as and video streaming, alongside software platforms for personalized plan management and developer integration. In the consumer segment, Sprint Music Plus provided full-track music downloads, playlists, and recommendations via an Android and app, rebranded and managed by starting in 2011, with deferred billing options to encourage uptake. Sprint TV enabled on-device access to live TV channels, movies, and clips, available through a dedicated app for eligible customers. Complementary offerings like Sprint Radio streamed music, news from and , weather, and sports updates over mobile data networks as early as 2006. The Entertain Me bundle, integrated into the Sprint Zone app on Android devices from 2013, added FM radio tuning, offline music playback, and live TV access to further diversify entertainment options. For advanced personalization, Sprint adopted ItsOn's cloud-based software platform in 2014, deploying it on all new Android devices sold to enable dynamic, usage-based pricing and flexible service adjustments without traditional plan overhauls. Developer-focused tools included open APIs and third-party VAS integrations for , scanning, and machine-to-machine (M2M) prototyping, facilitated through an enhanced application developer portal to spur app . In 2010, Sprint partnered with Openwave to launch a Browser-VAS ecosystem using the Integra platform, simplifying app development and backend services for richer user experiences. Enterprise-oriented software emphasized cloud and security, with bundles integrating Microsoft Office 365 alongside mobility management for app updates and data protection. Additional VAS like allowed secure content synchronization from mobile devices, while and supported custom business solutions. These offerings contributed to non-core revenue but faced competition from standalone apps and over-the-top (OTT) services, prompting Sprint to evolve toward integrated ecosystems pre-merger.

Financial Performance

Sprint Corporation's experienced a long-term decline following the 2005 merger with Communications, which initially boosted scale but failed to stem competitive erosion in services. Peak annual reached approximately $41 billion in 2006 (ending March 31), driven by combined postpaid and prepaid segments, but contracted amid subscriber churn, price wars, and the divestiture of non-core wireline assets like the 2017 spin-off of Sprint's local telecom unit to SoftBank. By 2019, stabilized at $33.6 billion, reflecting flat service revenues offset by modest equipment sales growth, though overall trends showed a compound annual decline of over 2% from 2006 levels due to lower (ARPU) from unlimited data plans and bundling pressures. Profitability remained elusive for Sprint in the pre-merger era, with persistent net losses exacerbated by massive capital expenditures for 4G LTE and 5G network builds, alongside interest expenses on over $30 billion in debt accumulated from acquisitions and spectrum purchases. Fiscal 2019 net loss totaled $1.94 billion, following a $338 million loss in 2018, despite positive adjusted EBITDA of around $7.5 billion in 2019 from cost-cutting and subscriber adds in prepaid brands like Boost Mobile; however, these were insufficient to cover depreciation, amortization, and financing costs, yielding negative free cash flow in most years and necessitating repeated capital infusions from majority owner SoftBank. Earlier periods showed sporadic profits, such as $7.4 billion in fiscal 2017 largely from tax benefits, but operating margins hovered below peers, underscoring structural inefficiencies from the ill-fated Nextel iDEN integration and delayed spectrum deployment. In U.S. market share, Sprint maintained a third-place position behind Verizon and but experienced gradual erosion from aggressive discounting by , with subscriber share declining from roughly 15% in the mid-2000s post-Nextel to a low of about 10% around before stabilizing near 13% through targeted prepaid growth. By Q4 2019, Sprint held 12.7% of subscriptions, reflecting resilience in postpaid phones but losses in high-value segments to competitors' superior network coverage and rollouts; this positioned Sprint as a merger candidate, as standalone scale limitations hindered investment returns amid industry consolidation.

Debt, Investments, and Economic Challenges

Sprint Corporation accumulated substantial debt through aggressive investments in spectrum auctions and network infrastructure upgrades, reaching net debt of $34.1 billion by the end of its fiscal third quarter in 2019, exceeding its of approximately $20 billion at the time. This leverage stemmed from prior expenditures, including billions spent on AWS-3 and 2.5 GHz spectrum licenses, as well as financing for the 2005 merger integration, which imposed ongoing interest obligations estimated in the billions annually. The company's debt-to-EBITDA ratio reflected acute financial strain, with adjusted EBITDA declining 18% year-over-year to $2.5 billion in that quarter amid persistent operating losses, marking the fifth consecutive quarterly net loss. To compete in , Sprint directed significant capital expenditures toward network enhancements, allocating $5 billion to infrastructure in fiscal 2018, including and massive technologies for capacity expansion. In 2019, capex totaled $4.5 billion, with a focus on initial deployments in nine markets and increased spending on leased devices, contributing to $1.3 billion in higher network-related outlays compared to prior periods. These investments, while aimed at closing the gap with rivals like Verizon and in LTE coverage, exacerbated pressures, as growth from postpaid additions failed to offset rising and expenses from the debt-financed buildout. Economic challenges intensified due to structural disadvantages, including a smaller subscriber base limiting scale economies, high customer churn from perceived network quality issues post-Nextel integration, and aggressive pricing wars that eroded margins. Sprint's EBITDA-to-interest expense ratio lagged industry peers, signaling vulnerability to rising borrowing costs and covenant risks, while legacy wireline declines and MVNO dependencies provided insufficient diversification. These factors culminated in sustained unprofitability, with the company viewing a merger with as essential for and spectrum synergies, as standalone operations yielded negative and constrained 5G scaling.

Regulatory Interactions and Controversies

FCC Enforcement Actions and Compliance Issues

In May 2014, the (FCC) entered into a with Sprint Corporation requiring the company to pay a record $7.5 million penalty to resolve an investigation into violations of the Telephone Consumer Protection Act's Do-Not-Call rules. The probe, initiated in 2009, determined that Sprint had placed over 100 million calls between 2007 and 2009 to telephone numbers listed on the , primarily due to failures in third-party vendor systems and inadequate internal controls for scrubbing call lists. As part of the settlement, Sprint committed to implementing enhanced compliance measures, including improved vendor oversight and automated do-not-call scrubbing technologies. In November 2020, the FCC announced a $200 million with Sprint—prior to its merger with —to settle allegations of noncompliance with the Lifeline program's eligibility and subsidy verification requirements. The investigation revealed that from 2012 to 2017, Sprint had facilitated or failed to prevent an estimated 28,000 instances of duplicate subsidies totaling approximately $40 million, along with inadequate for subscriber eligibility in the federal program designed to subsidize telecommunications services for low-income households. Sprint also admitted to weaknesses in its processes and third-party vendor management, which contributed to over-subsidization; the decree mandated ongoing compliance reforms, including annual reporting to the FCC and restitution of improper subsidies. Following the 2020 merger, assumed responsibility for fulfilling these obligations. In April 2024, the FCC imposed a $12.4 million forfeiture on Sprint for failing to obtain customer consent before sharing real-time and historical location data with third-party aggregators and location-based service providers between April 2016 and July 2017. The violations stemmed from Sprint's reliance on unverified contractual assurances from vendors rather than independent protections under Section 222 of the Communications Act, which requires carriers to safeguard ; this action was part of a broader $200 million penalty across major carriers for similar lapses exposed by investigative reporting on data sales to bounty hunters and others. Sprint contested the fine, arguing insufficient evidence of unauthorized access and overreach in the FCC's interpretation of "consent," but in August 2025, the U.S. Court of Appeals for the D.C. Circuit upheld the penalty, affirming that contractual promises alone did not constitute reasonable safeguards. , as Sprint's successor, paid the forfeiture while continuing to pursue review. These enforcement actions underscore recurring compliance deficiencies at Sprint in areas such as consumer consent mechanisms, vendor oversight, and regulatory program integrity, often involving systemic failures in data handling and call compliance rather than isolated incidents. The company responded to each with consent decrees incorporating remedial steps, though critics, including FCC commissioners, noted that prior settlements had not fully prevented subsequent violations. No major FCC enforcement actions against Sprint were recorded after the 2020 merger, with subsequent compliance integrated into 's operations.

Antitrust Reviews and Merger Delays

The proposed merger between Sprint Corporation and T-Mobile US, Inc., announced on April 29, 2018, for an enterprise value of approximately $26 billion in an all-stock transaction, triggered extensive antitrust scrutiny by U.S. regulators due to concerns over reduced competition in the wireless telecommunications market, which was dominated by four national carriers. The U.S. Department of Justice (DOJ) Antitrust Division, along with the Federal Communications Commission (FCC), initiated reviews under the Hart-Scott-Rodino Act and Section 310(d) of the Communications Act, respectively, examining potential impacts on pricing, innovation, and market concentration, where the combined entity would control about 30% of U.S. wireless subscribers. Proponents, including the companies, argued the deal would enable necessary spectrum investments for 5G deployment, while opponents, including consumer advocates, contended it would consolidate the market from four to three major players, potentially leading to higher prices and less innovation. Regulatory delays began with prolonged DOJ negotiations over remedies to preserve competition, extending the original merger closing deadline from April 2019 multiple times, including to July 29, 2019. On July 26, 2019, the DOJ reached a settlement requiring substantial divestitures to Dish Network to foster a new facilities-based competitor, including Sprint's prepaid brands (Boost Mobile, Virgin Mobile, and Assurance Wireless), approximately 20 million subscribers, select 800 MHz low-band spectrum licenses covering 97% of the U.S. population, and related infrastructure assets valued at over $9 billion. However, on June 11, 2019, attorneys general from 16 states and the District of Columbia filed a lawsuit in the U.S. District Court for the Southern District of New York to block the merger, alleging the DOJ's remedies were insufficient to offset anticompetitive effects, such as diminished rivalry in prepaid services and rural areas. The states' challenge further protracted the process, leading to evidentiary hearings and expert testimony on market dynamics; U.S. District Judge Victor Marrero ruled on February 11, 2020, in favor of the merger, finding the DOJ's divestiture package adequate to maintain competitive vigor and dismissing the states' claims as speculative. The FCC, after its own review emphasizing public interest factors like expansion, granted conditional approval on February 13, 2020, mandating additional commitments such as enhanced network buildout in rural areas, free service for schools, and a 10-year open-access requirement for certain . These approvals culminated in the merger's closure on April 1, 2020, following final court entry of the DOJ judgment, after nearly two years of delays that increased uncertainty for Sprint's operations and finances. Critics, including some economists, later argued the remedies failed to materialize a robust fourth competitor, as Dish's network rollout lagged, but the DOJ maintained the conditions addressed horizontal overlap risks based on empirical merger simulations.

Post-Merger Legal Disputes

Following the completion of the and Sprint Corporation merger on April 1, 2020, several legal challenges emerged alleging anticompetitive harms and breaches of merger-related commitments. A prominent class-action , filed in the U.S. for the Southern of New York, contended that the merger enabled to raise wireless prices by reducing competition, with plaintiffs including and Verizon customers seeking damages for alleged overcharges. In May 2024, the court denied 's motion to dismiss, ruling that the complaint plausibly alleged antitrust violations under the Clayton Act, including market concentration increases and retaliatory pricing against rivals. subsequently lost its bid to appeal the ruling to the U.S. of Appeals for the Second Circuit, allowing the case to proceed toward potential class and . Another dispute arose from the merger's divestiture package, where Dish Network acquired Sprint's prepaid brands (Boost Mobile and others) and spectrum assets to preserve competition, as mandated by the U.S. Department of Justice settlement. Tensions escalated over Dish's option to purchase low-band 800 MHz spectrum from T-Mobile, critical for nationwide coverage, with Dish accusing T-Mobile of delaying reconfiguration and compliance. The conflict, rooted in post-merger spectrum transition obligations, led to arbitration threats but was resolved in October 2023 when Dish paid T-Mobile $100 million for an extension until April 2024, enabling Dish to exercise the option while addressing reconfiguration delays. In the wireless retail sector, HIT Mobile LLC filed a $60 million breach-of-contract lawsuit against T-Mobile in February 2022 in the U.S. District Court for the Southern District of New York, alleging predatory practices including abrupt store closures, withheld commissions, and discriminatory treatment post-merger that devastated its 200-store network. The suit claimed T-Mobile violated dealer agreements by favoring corporate stores and imposing unfeasible performance metrics, leading to HIT's near-collapse; the case remains ongoing, highlighting integration strains on independent dealers. Additional private antitrust claims surfaced in November 2023, with a lawsuit in the U.S. District Court for the District of Maryland accusing of monopolistic consolidation that harmed consumers through reduced innovation and service quality, though these echo pre-merger state challenges that were largely settled before closure. No major post-merger enforcement actions by federal regulators like the FCC or DOJ have materialized, but ongoing litigation underscores persistent scrutiny of the merger's competitive effects despite T-Mobile's assertions of network synergies and price stability.

Marketing and Corporate Branding

Advertising and Promotional Campaigns

Sprint's advertising efforts originated in its long-distance telephony division, with the United Telecommunications-owned US Sprint launching a campaign in the early 1980s featuring a pin drop near a telephone receiver to emphasize call clarity, which contributed to customer base growth. In October 1990, US Sprint introduced commercials starring as her "Murphy Brown" character, promoting reliable service; Bergen's appeal proved effective, prompting extended use of the spokesperson and aiding against . By 1995, following the Sprint Corporation's full control of long-distance operations, the company rolled out the "Sprint Sense" national campaign to market competitive pricing and service quality in residential long-distance, targeting cost-conscious consumers. As Sprint expanded into wireless services post-1990s mergers, including the 2005 Sprint-Nextel combination, advertising shifted toward mobile reliability and value. In 2008, under CEO Dan Hesse, Sprint initiated a campaign featuring Hesse addressing frustrations directly, emphasizing responsive support amid post-merger integration challenges; this approach, aired shortly after Hesse's arrival, aimed to rebuild trust through transparency. The "Now Network" promotion, launched around 2009, highlighted Sprint's capabilities and real-time connectivity, using scenarios like updates during meetings to position the brand as innovative for on-the-go users. A prominent 2014 wireless campaign centered on the "Framily" plan, a shared-service offering allowing up to 10 participants (combining "friends" and "") to receive per-line discounts starting at $55 monthly for unlimited talk, text, and , with savings scaling by group size; advertisements depicted the fictional "Frobinsons" enjoying benefits, though critics described the spots as contrived and overly whimsical. The plan bundled perks like six months of free Premium for groups of 1-5 lines, later discounted to $7.99 monthly, but was discontinued by August 2014 amid shifting competitive dynamics. In 2016, Sprint recruited , formerly Verizon's "Can you hear me now?" pitchman, for the "Paul Switched" campaign, where he endorsed Sprint's coverage as comparable to rivals while touting lower prices; the ads, part of a broader push claiming network reliability within 1% of competitors, sought to leverage Marcarelli's recognition to erode Verizon's . Later efforts, such as the "Better than Ever" initiative, used multimedia ads to challenge outdated perceptions of Sprint's network, emphasizing upgraded speeds and value propositions like unlimited plans under $50. These campaigns often prioritized differentiation through pricing and perceived parity in performance, reflecting Sprint's strategy to gain share in a saturated market dominated by and Verizon.

Sponsorships and Media Engagements

Sprint Corporation engaged in extensive sports sponsorships to enhance brand visibility among consumers. From 2004 to 2016, following the merger with Communications, Sprint served as the title sponsor of 's premier racing series, rebranded as the NASCAR Sprint Cup Series, under a multi-year agreement originally signed by that Sprint assumed. The deal, valued at approximately $70 million annually in later years, provided Sprint with prominent exposure through race entitlements, advertising, and hospitality assets, though the company opted not to renew after 2016 amid financial pressures. In basketball, Sprint secured a four-year marketing partnership with the National Basketball Association in December 2011, becoming the league's official wireless provider in a deal reported as the largest sponsorship in NBA history at the time, encompassing digital rights, fan engagement programs, and Boost Mobile branding for prepaid services. This agreement included multiyear extensions for team-level activations but was terminated early in July 2015 as part of Sprint's cost-cutting measures. Football sponsorships formed another pillar, with Sprint entering a five-year wireless sponsorship with the in August 2005 valued at $600 million, incorporating $200 million in rights fees, $100 million in advertising on and NFL.com, and additional media buys. Earlier, in 1996, Sprint had signed an initial NFL deal for $24 million per year, granting logo usage and promotional rights. The partnership emphasized mobile voting for MVP and , but relations soured by 2010, leading to its non-renewal. On the media front, Sprint pursued content distribution partnerships to bundle entertainment with wireless services. In May 2007, it announced a multi-year agreement with Disney-ABC Television Group to deliver programming including ABC News, , and content via mobile devices, marking an early push into video-on-demand for subscribers. These engagements aimed to differentiate Sprint's offerings through exclusive access, though they diminished post-2010 as the company shifted focus amid competitive declines. Additionally, Sprint sponsored select episodes of the television series 24 starting in its first season, providing promotional credits.

Industry Impact and Legacy

Contributions to U.S. Telecom Competition

Sprint Corporation played a pivotal role in challenging the monopoly in long-distance during the and 1980s. Originally operating as Southern Pacific Communications, Sprint utilized microwave technology to enter the market in 1972, offering an alternative to AT&T's dominant network and contributing to the erosion of its pricing power alongside competitors like MCI. This competition pressured long-distance rates downward, with Sprint capturing a 9.7% by 1990, helping to catalyze regulatory changes including the 1984 Modified Final Judgment that divested AT&T's local operations and opened the market further. In the wireless sector, Sprint introduced nationwide Personal Communications Services (PCS) through Sprint PCS in 1995, deploying the first all-digital PCS network and igniting the "PCS Wars" that expanded consumer options beyond analog cellular services dominated by AT&T and others. This entry diversified service models, emphasizing digital clarity and lower-cost plans, which broadened access to mobile telephony and forced incumbents to innovate in coverage and pricing. Sprint's subsequent merger with Nextel in 2005 positioned it as the third-largest U.S. wireless provider, sustaining competitive pressure despite integration challenges. Sprint advanced technological competition by launching the first U.S. nationwide network in 2008 using technology via its partnership, investing billions to deploy high-speed data capabilities ahead of rivals' LTE rollouts. Although ultimately yielded to LTE standards, Sprint's early commitment—spending $1 billion in 2007 and $1.5–2 billion in 2008—accelerated industry-wide adoption, compelling and Verizon to expedite their networks to match data speeds and capacities. This push enhanced overall service quality and consumer expectations for . Throughout the 2010s, Sprint's aggressive pricing strategies intensified wireless competition, particularly under CEO from 2014 onward. In November 2015, Sprint offered to halve competitors' plan prices through its "Cut Your Bill in Half" promotion, targeting and Verizon customers and spurring industry-wide discounts. Earlier initiatives, such as low-cost unlimited plans from 2015–2017, eroded the pricing premiums of larger carriers, with Sprint and T-Mobile's combined efforts driving down average wireless bills via the for services. As the fourth major carrier, Sprint's battles—serving 54.3 million subscribers pre-2020 merger—prevented a duopoly, fostering options like prepaid services through MVNOs such as and maintaining downward pressure on costs for consumers.

Post-Merger Integration and Asset Utilization

Following the merger's closure on April 1, 2020, initiated a multi-year process to integrate Sprint's operations, prioritizing network unification and spectrum deployment to enhance capabilities. The integration focused on layering Sprint's assets onto 's infrastructure, with Sprint's network decommissioned on July 1, 2020, and its LTE network fully shut down by June 30, 2022. By October 31, 2022, announced completion of the core network integration, resulting in a combined LTE and footprint covering 327 million people with approximately 109,000 macro cell sites and 69,000 . A primary asset utilized was Sprint's approximately 150 MHz of mid-band 2.5 GHz spectrum, retained in full by under the Department of Justice , which enabled rapid nationwide expansion. This spectrum, contiguous with 's existing PCS holdings, improved and capacity, allowing to deploy across the top 100 markets and achieve coverage leadership ahead of competitors within two years. also integrated Sprint's PCS spectrum assets, further bolstering mid-band holdings essential for high-speed, wide-coverage . Customer migration formed a key integration phase, with the T-Mobile Network Experience (TNX) program launched in October 2020 to transition Sprint subscribers over a three-year period, accommodating legacy devices while shifting to the unified network. Merger commitments included divesting certain assets to , such as prepaid subscribers and select spectrum, though T-Mobile later retained additional 800 MHz spectrum when Dish failed to meet purchase obligations. These efforts yielded projected synergies of at least $43 billion in through cost reductions and enhanced network scale. By 2023, the integration supported 's fulfillment of regulatory pledges, including service to 97% of the U.S. population by year-end and investments toward 99% coverage within six years, with 85% rural penetration, leveraging Sprint's assets to drive superiority. This asset optimization positioned with 14 times greater network capacity compared to pre-merger standalone operations, facilitating sustained capital expenditures of around $80 billion through 2027.

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