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Toutiao

Toutiao (头条, "headlines") or Jinri Toutiao (今日头条, "Today's Headlines") is a Chinese news and information content platform, a core product of the China-based company ByteDance. By analyzing the features of content, users and users' interaction with content, the company's algorithm models generate a tailored feed list of content for each user.

Toutiao is one of China's largest mobile platforms of content creation, aggregation and distribution underpinned by machine learning techniques, with 120 million daily active users as of September 2017. It is also one of China's largest demand-side platforms.

In August 2012, Beijing ByteDance Technology Co., Ltd. launched the first version of its main product Toutiao.

The content on Toutiao comes from different sources. At first, a large portion of content was created from the Internet. Now, Toutiao currently has partnerships with over 20,000 traditional media outlets, which make up 10% of its feed, and 800,000 new media content creators.

In 2012 and 2013, Toutiao had two earlier rounds of funding by Susquehanna International Group (SIG) Asia Investment and Yuri Milner.

In 2014, Sequoia Capital led its Series C funding of US$100 million at a valuation of US$500 million, followed by Sina Weibo.

In 2016, Toutiao's number of daily active users reached 78 million.

As of September 2017, Toutiao had 120 million daily active users, and was reported to be valued at US$20 billion. In 2019, publishers were reporting 20%+ of their traffic from Toutiao "Facebook traffic flood receded". 19 December 2019.

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