Hubbry Logo
Up&UpUp&UpMain
Open search
Up&Up
Community hub
Up&Up
logo
7 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Up&Up
Up&Up
Up&Up
View on Wikipedia
from Wikipedia

"Up&Up"
no
Single by Coldplay
from the album A Head Full of Dreams
Released22 April 2016
Recorded2014–2015
Length
  • 6:45 (album version)
  • 3:58 (single version)
  • 4:10 (music video)
Label
Songwriters
Producers
Coldplay singles chronology
"Hymn for the Weekend"
(2016) 		"Up&Up"
(2016) 		"A Head Full of Dreams"
(2016)
Music video
"Up&Up" on YouTube

"Up&Up" is a song by British rock band Coldplay from their seventh studio album, A Head Full of Dreams (2015). It was released as the third single of the record on 22 April 2016 by Parlophone.[1][2] Background vocals in the song are provided by Beyoncé, Annabelle Wallis and Merry Clayton. A music video for the track, directed by Vania Heymann and Gal Muggia, was released on 16 May 2016.[3]

Background

[edit]

The song contains a chorus choir, which featured nearly all the artists who have collaborated with the group, including Brian Eno, the children and guests of the four musicians,[citation needed] and Beyoncé. Guitarist and singer Noel Gallagher also contributed a guitar solo,[4] which was omitted in the radio edit.

Music video

[edit]
The music video makes extensive use of impossible imagery, including dolphins swimming in a sea situated underneath an inverted landmass

The band had released teasers on their social media accounts leading up to the video release.[5] The music video directed by Vania Heymann and Gal Muggia was released on 16 May 2016. The video has been described on the band's website as a "poignant, surrealist montage which alludes to contemporary issues."[6] The video itself consists of over-layered visuals, and has the band playing the song in various landscapes and locations. One of the locations used is the Croatian mountain range of Biokovo, upon which Chris Martin appears to be seated.[7] Heyman and Mugglia have been credited for their creative use of stock footage throughout the video.[8]

Scenes and visual effects for the video were created by GloriaFX, a Ukraine-based visual effects company, headed by Anatolii Kuzmytskyi in Ukraine and by Max Colt in the US. Martin called it "one of the best videos ever made".[9] Scenes include "a volcano that pops out popcorn, a baby that flies on the wing of a plane, and skydivers who jump into a bowl of pasta".[4] Some scenes were cut from the video to make it shorter, including a man with a volcano in place of his head.[citation needed]

The band's lead singer, Chris Martin feels that its visual was one of best videos to be made. He says ''The video is — I'm going to drop the mic here and say — I think it's one of the best videos people have made. Even if you take the music away. That's my point".

Billboard's Chris Payne described the music video as "appropriately epic" with "a heady, shoot-for-the-stars type of statement".[10] Carl Williott of Idolator, who was reserved towards the song itself, felt that its video "elevates it thanks to some artfully trippy visuals".[11] MTV UK called it "weird and wonderful in every respect" and "magical yet poignant".[12]

Accolades

[edit]
Awards and nominations for "Up&Up"
Year Ceremony Category Result Ref.
2016 Camerimage Film Festival Best Music Video Nominated [13]
Best Cinematography in a Music Video Nominated
Ciclope Festival[a] Music Video – Direction Nominated [15]
Music Video – Visual Effects Gold [16]
London International Awards[b] Music Video – Grand LIA Won [18]
Music Video – Best Music Video Gold
Music Video – Best Direction Gold
Los 40 Music Awards International Video of the Year Won [19]
MTV Europe Music Awards Best Video Nominated [20]
MTV Video Music Awards Best Direction Nominated [21]
Best Visual Effects Won
MTV Video Music Awards Japan Best Group Video – International Nominated [22]
Best Rock Video Nominated [23]
NRJ Music Awards Video of the Year Nominated [24]
Q Awards Best Video Nominated [25]
Telehit Awards Video of the Year Won [26]
UK Music Video Awards Best Rock/Indie Video Won [27]
Best Visual Effects in a Video Nominated [28]
2017 AICP Awards Music Video Won [29]
Andy Awards Video/Cinema – Direction Bronze [30]
Video/Cinema – Special Effects Silver [31]
Berlin Music Video Awards Best Visual Effects Won [32]
Cannes Lions Festival of Creativity Excellence in Music Video Silver [31]
Visual Effects Silver
D&AD Awards Music Video – General Field (Wood Pencil) Won [33]
Music Video – Special Effects (Graphite Pencil) Won [34]
Grammy Awards Best Music Video Nominated [35]
MTV Italian Music Awards Best Music Video Nominated [36]
The One Show Branded Entertainment: Music Videos Silver [37]
Moving Image Craft: Visual Effects Gold [38]
Webby Awards Video & Film – Music Video Won [39]
Žebřík Music Awards Best Foreign Video 2nd place [40]

Live performances

[edit]

After giving fans a live performance preview of the album on 21 November 2015 in Los Angeles, Martin said: "This is kind of the song we've been waiting to write for 15 years."[41] The band performed the song at the Super Bowl 50 halftime show held on 7 February 2016 in Santa Clara, California. They were joined by Bruno Mars and Beyoncé while singing the last verses.[11][42] During the performance at Glastonbury Festival on 26 June 2016, the band were joined on stage by Chris Martin's children, Apple and Moses, who helped with the backing vocals.[43]

The song was used to close the A Head Full of Dreams Tour. The live performance on 15 November 2017 in La Plata, Buenos Aires with an extended outro is included in Live in Buenos Aires. Live recordings of the song have been released with the Butterfly Package as well as the Japanese exclusive live album ‘Love in Tokyo’ released in 2018.

Track listing

[edit]
Digital download
No.TitleLength
1."Up&Up"6:45
Digital download (Radio Edit)[44]
No.TitleLength
1."Up&Up" (Radio Edit)3:58
Digital download (Freedo Remix)[45]
No.TitleLength
1."Up&Up" (Freedo Remix)3:30

Credits and personnel

[edit]

Credits are adapted from A Head Full of Dreams liner notes.[46]

Coldplay

Additional musicians

Charts

[edit]

Certifications

[edit]
Certifications for "Up&Up"
Region Certification Certified units/sales
Australia (ARIA)[79] Platinum 70,000‡
Italy (FIMI)[80] 2× Platinum 100,000‡
New Zealand (RMNZ)[81] Gold 15,000‡
Poland (ZPAV)[82] Gold 25,000‡
Spain (PROMUSICAE)[83] Gold 30,000‡
United Kingdom (BPI)[84] Gold 400,000‡

‡ Sales+streaming figures based on certification alone.

Release history

[edit]
Release dates and formats for "Up&Up"
Region Date Format Version Label Ref.
Various 4 December 2015 Digital download Radio edit Parlophone [44]
United Kingdom 22 April 2016 Contemporary hit radio Original [2]
Italy 20 May 2016 Warner [85]
Various 16 September 2016 Digital download Freedo remix Parlophone [45]

Notes

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Up&Up

View on Grokipedia
from Grokipedia
Up&Up is a private-label brand owned by the , specializing in affordable everyday essentials across categories such as household goods, personal care, baby products, and pet supplies. For example, the Target Up&Up Absorbent & Soft Diapers avoid fragrances, lotions, parabens, latex, and phthalates; they are hypoallergenic and dermatologist-tested, but lack third-party certifications and full material transparency. Launched in 2009, the brand has expanded to offer over 2,000 items, most priced under $15, and generates nearly $3 billion in annual sales for Target. In early 2024, Up&Up underwent a comprehensive refresh developed over three years in collaboration with design agency Collins, focusing on enhanced product quality, expanded assortment, and sustainable packaging. Approximately 40% of existing products were reformulated for improved performance, including more durable toothbrushes, thicker food storage containers, and new fragrance options in personal care items. Hundreds of new products were introduced, such as pet grooming tools, moving supplies, and oral care essentials, with the rollout beginning in February 2024 and continuing through early 2025 across Target stores and Target.com. The updated packaging features vivid color blocking, larger logos for better readability, and reduced plastic usage to align with consumer demands for optimism, value, and environmental responsibility. This relaunch aims to elevate the brand's shelf appeal while maintaining its reputation for high-quality, budget-friendly alternatives to national brands.

Background and development

Conception and inspiration

Target's Up&Up was conceived in the late as part of a to streamline the retailer's private-label offerings and enhance customer value in everyday essentials. Prior to its launch, Target utilized multiple store brands for different categories, such as Market Pantry for food and beverages, Archer Farms for household items, and existing up&up labels for health and beauty aids. The company aimed to consolidate these into a single, unified to simplify , improve brand recognition, and emphasize affordability without compromising quality. The inspiration drew from consumer demand for budget-friendly alternatives to national brands, positioning Up&Up as a "smart way to stock up" on necessities like cleaning supplies, personal care, and baby products. Announced in May 2009, the brand was officially launched in June 2009, starting with health and beauty categories and expanding to . The name "Up&Up" evoked upward momentum and value, with featuring a distinctive arrow logo replacing the traditional Target bullseye on select items. This rebranding effort was developed over about 18 months, reflecting Target's focus on private labels as a key growth driver.

Recording process

The development of Up&Up products involved collaboration with suppliers to create affordable, high-quality items comparable to national brands, often at 10-30% lower prices. Initial production focused on reformulating existing private-label goods to meet consistent standards across categories, with handled by third-party vendors under Target's specifications. By , the encompassed core commodities, and over the following years, it expanded to include pet supplies and seasonal items, reaching over 1,000 SKUs by the mid-2010s. Ongoing product development included rigorous testing for performance and safety, with annual sales growing to approach $3 billion by . The brand's evolution prior to the 2024 refresh emphasized and , such as introducing eco-friendly options in , while maintaining most items under $15 to to value-conscious shoppers. This process was managed internally by Target's merchandising teams, ensuring alignment with guest feedback and market trends.

Composition and lyrics

Musical structure

"Up&Up" blends with influences, creating an anthemic sound characterized by uplifting, collective energy. The song operates at a tempo of 164 beats per minute in the key of , driving its energetic pace over a duration of 6 minutes and 45 seconds. The track follows a verse-chorus structure, beginning with an intro featuring piano and light synth layers that establish a contemplative mood. Verses build with Chris Martin's lead vocals and piano, supported by Jonny Buckland's guitar, Guy Berryman's bass, and Will Champion's drums, while choruses expand into fuller, anthemic refrains emphasizing resilience. The arrangement incorporates synth elements for textural depth, drawing from the album's pop-electronic production style overseen by and Rik Simpson. A bridge transitions into an extended outro marked by layered backing vocals in a gospelized style, culminating in a climactic performed by guest . This outro features choir-like swells and reverb-heavy production to evoke an ethereal, transcendent atmosphere, reinforcing the song's communal vibe.

Themes and interpretation

The lyrics of "Up&Up" were primarily written by Coldplay's lead singer in collaboration with band members , , and , as well as producers Mikkel S. Eriksen and Tor E. Hermansen (known as ). The song centers on themes of resilience, , and , using metaphors of repair and ascent to depict overcoming adversity, as seen in lines like "Fixing up a car to drive in it again / Searching for the water, hoping for the rain" and "We are the fallen, yeah, we're the sunken / But we've got a plan to rise up." Key motifs include imagery of flight and elevation, such as "Soar on an acre, thinking of your face" and "Spinning on the wind, thinking of the land," which evoke dreams of transcendence and renewal amid hardship. These elements reflect the band's own career struggles, including periods of creative doubt and personal challenges for Martin, positioning the track as a of recovery from setbacks. Interpretations often frame "Up&Up" as an anthem for perseverance, with Martin describing it as a personal reminder "about making the best of whatever situation you’re in" and emphasizing "resilience, , and perseverance—those are the things that keep us going." He has further elaborated that the song serves as a message to himself against despondency in a troubled world, stating, "The ultimate message that song is believe in ... For me it's just about not giving up," tying it to themes of personal responsibility and uplift after "some dark times for ." This resonates as a broader call to "getting back up" following professional lows and individual trials, such as Martin's post-divorce reflections. The full album version, clocking in at 6:45, builds to an expansive emotional crescendo with an extended and layered vocals that reinforce the song's themes of gradual ascent. In contrast, the shortens it to 3:58 by removing the second solo and trimming sections, which diminishes the gradual emotional build and shifts focus to a more concise, radio-friendly uplift, altering the sense of prolonged recovery.

Release and promotion

Commercial release

"Up&Up" was released on 22 April 2016 as the third single from Coldplay's seventh studio album, , which was initially included on the album upon its release on 4 December 2015. The single was issued by Records in the and in the United States, marking a focused promotional push for the track in 2016 following the album's debut. The single was distributed primarily in digital download format, with a version available for purchase. It was also made accessible for streaming on major platforms including and shortly after release. Limited physical formats, such as promotional CD singles, were produced in select regions like and , though no widespread commercial CD or vinyl single editions were issued. In the United Kingdom, "Up&Up" received its radio premiere on BBC Radio 1 on 22 April 2016, coinciding with the digital release. For the United States market, the track was added to triple A radio stations on 9 May 2016 as part of the single's rollout strategy.

Marketing strategies

The promotion of "Up&Up" as the third single from Coldplay's album A Head Full of Dreams was announced in February 2016 by U.S. radio station KROQ, generating early buzz among fans for the album's closing track. The song, which debuted live on November 21, 2015, at a promotional concert in Los Angeles, was first performed on the A Head Full of Dreams Tour in Latin America starting March 31, 2016, in Buenos Aires, where it served as the climactic finale for sold-out stadium shows, helping to build anticipation ahead of its official release. A shortened radio edit, running approximately four minutes compared to the album version's over six, was released on April 22, 2016, to suit broadcast formats and encourage wider airplay without risking listener fatigue from the full-length track. The campaign integrated seamlessly with the album's ongoing tour marketing, leveraging the live performances to heighten excitement and position "Up&Up" as an uplifting anthem aligned with the tour's vibrant, dreamlike aesthetic. Coldplay's official social media channels, including and , shared teasers such as snippets of the radio edit and behind-the-scenes glimpses, culminating in the music video premiere on May 16, 2016, which amplified online engagement. Strategic playlist placements on streaming services like further extended reach, featuring the track on editorial lists such as New Music to target global listeners during the spring rollout. Tie-ins were limited but impactful, with "Up&Up" licensed for a promotional video highlighting highlights from week five of the , syncing the song's optimistic tone with basketball action to appeal to U.S. audiences. No major film soundtracks materialized, though post-release brand syncs emerged in select commercials, emphasizing the track's motivational themes without overshadowing the core music campaign. International promotion emphasized radio and live events, with European radio stations receiving the edit for heavy rotation during the band's spring stadium legs. In the U.S., spring 2016 pushes included targeted radio airplay and media spots, such as interviews discussing the song's message on platforms like , to sustain momentum from the tour's North American dates.

Music video

Production details

The music video for Coldplay's "Up&Up" was directed by Vania Heymann and Gal Muggia. It was produced under the oversight of Nathan Scherrer at Prettybird, with Alex Hani and first Ivan Psalidis handling key logistical roles. Filming took place in early 2016, primarily in studio environments in , , and , utilizing green screen techniques to capture the band's performances against blank backdrops for later . Practical effects were combined with extensive to create the video's surreal elements, including seamless blends of live-action footage with digital environments sourced from global locations. The production wrapped in approximately nine weeks from shoot to final delivery, aligning with the single's release on May 16, 2016. The project adopted a VFX-heavy approach managed by Gloria FX, a Ukraine-based studio, which handled and to realize impossible visuals such as whales traversing desert landscapes. Challenges included achieving photorealistic integration of disparate elements—like inserting the band into dreamlike scenes—while maintaining a constrained timeline typical of music video productions. Coldplay's involvement was limited to essential on-set appearances for green screen shoots, with frontman contributing the track's vocals that drive the video's audio.

Visual concept and reception

The visual concept of the "Up&Up" music video employs a surreal, dreamlike through advanced , depicting global chaos alongside motifs of hope in a collage-style montage. Directed by Vania Heymann and Gal Muggia, it features fantastical transformations of ordinary scenes, including cars racing across Saturn's rings, an eagle swimming underwater, and refugees gathered in a bathtub amid turbulent waters. This symbolism parallels the song's uplifting themes by remixing real-world issues—such as , , and political division—into absurd yet positive, magical imagery that fosters a sense of global optimism. The directors, inspired by surrealistic paper collages from magazines, crafted disconnected shots to evoke wonder and reflection, with Heymann explaining that the approach highlights how "the is full of bad stuff, and yet it’s all magical." The video's dreamlike quality subtly ties to the ' emphasis on rising above adversity, portraying perseverance through whimsical absurdity. Premiering on May 16, 2016, via Coldplay's official website and , the video quickly amassed over 3 million views in its first day and reached 16.8 million within a week. Critics lauded its creativity and visual innovation, calling it a "surreal visual feast" that blends quirky playfulness with poignant commentary on contemporary issues. By August 2016, it had surpassed 73 million views, and as of November 2025, the video has over 240 million views. This has established it as one of the band's most impactful video releases.

Critical reception

Contemporary reviews

Upon its release as part of Coldplay's seventh studio album in December 2015, "Up&Up" received widespread praise from critics for its uplifting and anthemic qualities, often highlighted as a standout track. described it as a "sweeping, euphoric closer" with a "grand, orchestral build" that captured the album's themes of and resilience, rating the album 3.5 out of 5 stars overall. lauded it as a "gargantuan gospel-pop ," emphasizing its vibrant energy and role in delivering a finale to the record. However, some reviews offered mixed assessments, critiquing elements of familiarity within Coldplay's sound. The Guardian called it a "singalong that’s hard to resist," appreciating its epic consolation but situating it within the band's tendency toward formulaic structures across the album. Pitchfork did not issue a full album review. The album's aggregate score on stood at 60 out of 100, based on 27 reviews, reflecting mixed reception, with "Up&Up" frequently cited as an album highlight amid debates over . When released as a single in 2016, the —trimmed to 3:58 for broader accessibility—drew attention for streamlining the full 6:45 album version's intricate builds, making its gospel-infused optimism more radio-friendly while preserving the song's thematic depth on resilience and aspiration.

Accolades and awards

The music video for "Up&Up" received significant recognition shortly after its release, winning Best Rock/Indie Video at the 2016 UK Music Video Awards. It was also nominated for Best Visual Effects in a Video at the same ceremony. At the , the video won Best Visual Effects and was nominated for Best Direction. In 2017, "Up&Up" earned a nomination for Best Music Video at the Grammy Awards, highlighting its creative direction by Vania Heymann and Gal Muggia. The video also won in the Music Video category at The Webby Awards that year. The song itself received no major Grammy nominations. As of 2025, "Up&Up" has not received additional major awards, but it has been featured in retrospective discussions of Coldplay's videography within tour documentaries and anniversary compilations.

Commercial performance

Chart performance

"Up&Up" experienced moderate chart success following its release as the third single from Coldplay's seventh studio album, , in April 2016. The track's visibility was heightened by the band's halftime performance in February 2016, which featured a medley incorporating elements of the song, contributing to its subsequent chart entry in several markets during the spring and summer of 2016. It peaked across various national and genre-specific charts between May and July 2016, reflecting steady radio airplay and digital sales, though it did not achieve top-10 status in major territories. In the , "Up&Up" debuted and peaked at number 71 on the Official Singles Chart on June 9, 2016, spending a total of four weeks in the top 100. The song also reached number 37 on the Official Singles Sales Chart and the Official Singles Downloads Chart, where it charted for eight weeks. For the year-end summary, it ranked at number 87 on the UK Singles Chart of 2016. In the United States, the track did not enter the but performed better on rock and alternative formats. It peaked at number 30 on the chart and number 22 on the chart, where it spent 12 weeks. On the chart (Triple A), it reached a high of number 8 and remained for 19 weeks, peaking in October 2016. For the 2016 year-end tally, it placed at number 75 on the Hot Rock Songs chart. Internationally, "Up&Up" achieved top-40 entries in select European markets but lower placements elsewhere. The following table summarizes key peak positions on weekly national singles charts in 2016:
CountryPeak PositionWeeks on ChartSource
(ARIA)741australian-charts.com
(FIMI)3216italiancharts.com
Portugal (AFP)961portuguesecharts.com
In , the song briefly entered the Singles Chart at its peak of 74 in June 2016. In , its 16-week run highlighted sustained popularity on digital platforms, peaking amid the summer release window. Lower peaks were recorded in markets like (65 on ) and (33 on 50 ). As of 2025, "Up&Up" has seen minor streaming resurgences tied to 's Music of the Spheres World Tour and the milestone of surpassing 300 million streams in October 2025, occasionally re-entering the lower reaches of the (top 100 range) without surpassing prior peaks. This sustained digital presence underscores the track's enduring appeal in global streaming metrics.

Sales and certifications

"Up&Up" achieved global sales exceeding 1 million units by 2017, encompassing both digital downloads and physical formats. By November 2025, the track had amassed over 300 million streams on , reflecting sustained listener engagement. The single earned multiple certifications across regions, including in the (400,000 units), 2× Platinum in (100,000 units), in (25,000 units), Platinum in (70,000 units), and in (15,000 units) and (30,000 units). Downloads were primarily propelled by the radio edit version, while post-2016 album streaming contributed significantly to the single's overall metrics. Recent boosts from the 2025 tour added to streaming totals, supporting ongoing digital presence.

Live performances

Festival and television appearances

Coldplay debuted "Up&Up" live during the Super Bowl 50 halftime show on February 7, 2016, at Levi's Stadium in Santa Clara, California, performing it as the finale alongside Beyoncé and Bruno Mars amid elaborate LED field visuals that transformed the stadium floor into dynamic, colorful patterns including butterflies and rainbows. The band followed with a television appearance on Starring on March 15, 2016, delivering a streamlined version of the track with a focus on its uplifting chorus and minimalistic staging to suit the late-night format. On June 26, 2016, closed their headlining set at on the Pyramid Stage with "Up&Up," incorporating guest appearances by festival founder and of the , culminating in a spectacular fireworks display that lit up the sky. These high-profile outings, occurring ahead of the A Head Full of Dreams Tour, significantly amplified pre-tour anticipation and contributed to the song's early recognition among critics and fans.

Concert tour integrations

"Up&Up" served as a staple in Coldplay's setlists during the A Head Full of Dreams Tour from 2016 to 2017, frequently performing as the concert closer to conclude shows with high energy and audience participation. The track's upbeat arrangement encouraged widespread sing-alongs among fans, often accompanied by bursts of colorful confetti that rained down on the crowd during the finale. This placement highlighted the song's thematic optimism, aligning with the tour's vibrant, celebratory production. The tour, which spanned 122 shows across multiple continents, ended with "Up&Up" as the final performance on November 15, 2017, at Estadio Ciudad de La Plata in Buenos Aires, Argentina. In the Music of the Spheres World Tour, launched in 2022 and extending through 2025, "Up&Up" was revived and integrated as a regular mid-set highlight following "Hymn for the Weekend," marking its return after an absence from live performances since 2017. The song's staging evolved to incorporate the tour's cosmic visuals, including synchronized laser lights that enhanced its anthemic build-up and created immersive light displays across stadium venues. Performances at Wembley Stadium in London during the August-September 2025 residency—spanning multiple nights—featured the track prominently, including shows in Seoul, South Korea in April 2025. Setlist evolutions for "Up&Up" reflect shifts in Coldplay's live approach over the years. Early in the Tour, renditions were occasionally shortened to fit the high-tempo pacing, but later shows incorporated fuller arrangements with backing choir elements for added depth. By 2025 in the Music of the Spheres Tour, adaptations emphasized , utilizing staging built from recycled and low-carbon materials, such as lightweight steel structures powered by sources, to align with the band's environmental commitments. Notable moments from included rehearsals for the performances, which were shared online, building anticipation among fans. Fan-recorded full from these shows quickly amassed views exceeding one million across platforms, underscoring the song's enduring appeal in live settings.

Track listing and credits

Formats and track listing

"Up&Up" was released as a digital single on April 22, 2016, featuring the radio edit version of the track at 3:58 in duration. This standard edition was distributed through platforms such as and under Records. The full album version from , clocking in at 6:45, includes an extended outro with layered percussion, synthesizers, and choral elements for a more immersive close to the record. Official remixes include the electronic version by Freedo, released digitally in September 2016, which reimagines the song with beats and atmospheric synths. No major reissues or additional remixes were officially sanctioned in 2016 or by 2025. Physical formats were limited to promotional CD-R singles; no commercial physical singles were issued.

Track listing

Standard digital single

No.TitleWriter(s)Length
1."Up&Up" (radio edit)Berryman/Buckland/Champion/Martin3:58

Freedo remix (digital)

No.TitleRemixerLength
1."Up&Up" (Freedo )Freedo6:43
Production personnel for these versions, including mixing by Rik Simpson, are detailed in the album credits.

Production personnel

"Up&Up" was written by Coldplay's core members—Chris Martin, , , and —in collaboration with the Norwegian production duo , comprising Mikkel Eriksen and Tor Erik Hermansen. The song's production involved the band alongside and the UK-based team , made up of Rik Simpson, Dan Green, and Dave Holmes, who contributed to the album's overall sound engineering and additional production elements. Additional musicians featured on the track include providing backing vocals, contributing a , and the London Community Gospel Choir delivering choral elements in the chorus. Technical credits encompass mixing by Rik Simpson at in , with mastering handled by at The Lodge in New York.

References

  1. https://corporate.target.com/news-features/article/2024/02/up-and-up
  2. https://www.target.com/p/disposable-diapers-pack-up-up/-/A-89263638
  3. https://www.target.com/p/disposable-diapers-giant-pack-size-5-112ct-up-38-up-8482/-/A-87990503
  4. https://www.nytimes.com/wirecutter/reviews/best-diapers/
  5. https://www.retaildive.com/news/target-relaunches-up-and-up-private-label-adds-hundreds-more-products/707249/
  6. https://www.fastcompany.com/91271515/target-up-and-up-rebrand
  7. https://rashikapatel.wordpress.com/2012/06/30/rise-of-the-store-brand-upup-at-target/
  8. https://www.reuters.com/article/business/target-revamps-its-target-brand-as-up-up-idUSTRE54I6UK/
  9. https://www.underconsideration.com/brandnew_v1/archives/bulls_eye_flies_up_and_up_up.php
  10. https://pitchfork.com/reviews/albums/21321-a-head-full-of-dreams/
  11. https://songbpm.com/%40coldplay/up-up
  12. https://tunebat.com/Info/Up-Up-Coldplay/31L9yLXSj6LpCFupyMV6CR
  13. https://hdpiano.com/lesson/up-and-up-by-coldplay
  14. https://genius.com/Coldplay-up-up-lyrics
  15. https://music.apple.com/be/song/up-up-radio-edit/1103186383
  16. https://themystickeys.com/coldplays-timeless-sound-how-they-continue-to-make-the-world-sing/
  17. https://genius.com/Coldplay-up-up-lyrics/q/writer
  18. https://www.rollingstone.com/music/music-news/chris-martin-on-post-divorce-depression-coldplays-new-hippie-album-38145/
  19. https://www.youtube.com/watch?v=xnKhbrm3hlY
  20. https://www.songfacts.com/facts/coldplay/up-up
  21. https://rateyourmusic.com/release/single/coldplay/upandup/
  22. https://www.coldplay.com/release/upup/
  23. https://www.coldplay.com/upup-is-next-single-hear-the-new-radio-edit/
  24. https://musicbrainz.org/release-group/27da3ef8-f3b0-47bf-898d-9bdf4af7fc04
  25. https://www.discogs.com/master/1005055-Coldplay-UpUp
  26. https://open.spotify.com/track/31L9yLXSj6LpCFupyMV6CR
  27. https://www.discogs.com/release/8773558-Coldplay-UpUp
  28. https://www.discogs.com/release/8559775-Coldplay-UpUp
  29. https://popgoesthecharts.wordpress.com/2016/05/02/radio-report-pop-goes-the-picks-may-2016/
  30. https://coldplaying.com/newsarchive/a-head-full-of-dreams/upup-to-become-the-next-single-from-a-head-full-of-dreams/
  31. https://www.rollingstone.com/music/music-news/see-coldplay-debut-head-full-of-dreams-tracks-at-los-angeles-concert-33018/
  32. https://www.coldplay.com/watch-the-new-upup-video/
  33. https://www.facebook.com/NBAIndia/videos/coldplays-upup-features-some-of-the-best-moments-from-week-5-of-the-nbaplayoffs/1207870739223143/
  34. https://www.imdb.com/title/tt6700526/
  35. https://www.promonews.tv/videos/2016/05/17/coldplay-upup-vania-heymann-and-gal-muggia/41368
  36. https://www.youtube.com/watch?v=BPNTC7uZYrI
  37. https://birdinflight.com/en/news/industry/20160826-up-and-up-behind-the-scenes.html
  38. https://www.quora.com/How-did-they-create-the-Visual-effects-used-in-the-video-Up-Up-by-Coldplay
  39. https://lbbonline.com/news/dive-in-to-coldplays-beautifully-surreal-upup-music-video
  40. https://www.newswire.com/news/ukrainian-american-company-gloria-fx-created-visual-effects-for-11460389
  41. https://www.billboard.com/music/rock/coldplay-up-up-video-head-full-dreams-chris-martin-7370573/
  42. https://www.rollingstone.com/music/music-news/watch-coldplay-walk-among-clouds-in-upup-video-203892/
  43. https://www.haaretz.com/israel-news/culture/2016-05-30/ty-article-magazine/.premium/israelis-behind-coldplays-new-video/0000017f-e85b-df2c-a1ff-fe5b6c690000
  44. https://www.koreaherald.com/article/1166382
  45. https://adage.com/creativity/work/and/47173/
  46. https://www.rollingstone.com/music/music-album-reviews/a-head-full-of-dreams-204795/
  47. https://www.nme.com/reviews/album/reviews-album-coldplay-a-head-full-of-dreams-308476
  48. https://www.theguardian.com/music/2015/dec/06/coldplay-a-head-full-of-dreams-review
  49. https://pitchfork.com/news/62252-coldplay-preview-every-song-on-new-album-a-head-full-of-dreams/
  50. https://www.metacritic.com/music/a-head-full-of-dreams/coldplay
  51. https://www.nme.com/blogs/nme-blogs/with-noel-gallagher-on-guitar-coldplays-upup-hints-at-their-old-rock-magic-track-review-12082
  52. https://www.ukmva.com/Pages/Detail/42-2016
  53. https://www.coldplay.com/upup-wins-vma-award/
  54. https://www.imdb.com/title/tt6700526/awards/
  55. https://www.grammy.com/artists/coldplay/10952
  56. https://winners.webbyawards.com/2017/video/general-video/music-video/8440/coldplay--upup
  57. https://www.oneclub.org/awards/theoneshow/-award/26842/coldplay-upup/
  58. https://www.officialcharts.com/songs/coldplay-upup/
  59. https://www.billboard.com/artist/coldplay/chart-history/aaa/
  60. https://www.italiancharts.com/showitem.asp?interpret=Coldplay&titel=Up%26Up&cat=s
  61. https://x.com/coldcharts/status/1978237459277152394
  62. https://chartmasters.org/coldplay-albums-and-songs-sales/
  63. https://chartmasters.org/artist/?id=4gzpq5DPGxSnKTe4SA8HAU
  64. https://news.pollstar.com/2025/08/29/north-american-ticket-sales-boost-coldplay-to-no-1-on-live75/
  65. https://variety.com/2016/music/news/beyonce-super-bowl-halftime-coldplay-2-1201699687/
  66. https://www.hollywoodreporter.com/music/music-news/coldplay-beyonce-bruno-mars-rock-862844/
  67. https://www.coldplay.com/watch-the-bands-tonight-show-performances/
  68. https://pitchfork.com/news/64173-coldplay-chat-perform-upup-and-a-head-full-of-dreams-on-the-tonight-show/
  69. https://www.officialcharts.com/chart-news/coldplay-close-glastonbury-2016-with-help-from-the-bee-gees-watch__15459/
  70. https://www.digitalspy.com/music/glastonbury-festival/a799209/glastonbury-coldplay-rock-pyramid-stage-legendary-closing-night-set/
  71. https://www.nme.com/news/music/coldplay-40-1203864
  72. https://www.billboard.com/music/music-news/coldplay-tonight-show-super-bowl-7262883/
  73. https://www.setlist.fm/stats/songs/coldplay-3d6bde3.html?songid=33cf9051
  74. https://www.coldplay.com/buenos-aires-live-blog-tonight/
  75. https://www.setlist.fm/stats/average-setlist/coldplay-3d6bde3.html?tour=13d6b505
  76. https://x-laser.com/blogs/news/x-laser-coldplay-music-of-the-spheres-tour
  77. https://www.timeout.com/london/news/coldplay-wembley-full-setlist-for-the-music-of-the-spheres-tour-in-london-updated-nine-shows-091025
  78. https://www.youtube.com/watch?v=n_VuUPNWkZ4
  79. https://sustainability.coldplay.com/section/stage-show/
  80. https://musicbrainz.org/release-group/27329da6-b5a4-456c-8deb-993c93e5470e
  81. https://www.coldplay.com/check-out-the-freedo-remix-of-upup/
  82. https://www.discogs.com/master/766072-Coldplay-A-Head-Full-Of-Dreams
  83. https://music.apple.com/us/song/up-up/1053934864
  84. https://www.discogs.com/release/7799622-Coldplay-A-Head-Full-Of-Dreams
  85. https://www.scribd.com/doc/292090020/Digital-Booklet-A-Head-Full-of-Dreams
Add your contribution
Related Hubs
User Avatar
No comments yet.