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WWLP (channel 22) is a television station in Springfield, Massachusetts, United States, affiliated with NBC. Its second digital subchannel serves as an owned-and-operated station of The CW (via The CW Plus). Owned by Nexstar Media Group (majority owner of The CW), the station has studios at Broadcast Center in the Sandy Hill section of Chicopee at the northwest corner of the I-391/MA 116/Chicopee Street interchange, and its transmitter is located on Provin Mountain in the Feeding Hills section of Agawam.

Key Information

WWLP operates a full-time low-power digital repeater, WFXQ-CD (channel 28), whose transmitter is located at the top of the old Mount Tom Ski Area in Holyoke. WFXQ-CD primarily serves as a way for the few viewers in the core of the Springfield market without cable or satellite to have UHF access to WWLP's signal, as VHF antennas have some issues with reception in the digital age. As with all other Springfield stations carried on UHF channels, it allows those viewers to use one type of antenna rather than two.

Due to the close proximity of the Springfield–Holyoke and Hartford–New Haven, Connecticut markets, many stations in Connecticut can be viewed in the Southern Pioneer Valley. Since WWLP's transmitter on Provin Mountain is not far from the state line, its signal can be picked up in northern areas of the state. WVIT (channel 30), which serves as the NBC station for all of Connecticut except Fairfield County (which is served by network flagship WNBC in New York City), is currently the only Hartford–New Haven big three station offered on Comcast Xfinity's basic tier. Charter Spectrum customers in the Pioneer Valley have access to WVIT, but only with a digital set top box.

WWLP's facility additionally serves as Nexstar's Northeast master control hub.[2]

History

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A promotional photo of WWLP's Springfield studios in 1960, featuring local businessman Carlton Nash and several dinosaur track specimens found on his property in South Hadley

WWLP began broadcasting on March 17, 1953, one month before rival WHYN-TV (now WGGB-TV).[3] The station aired an analog signal on UHF channel 61 and was an NBC affiliate from the start. At its sign-on, WWLP had the distinction of being one of the first UHF television stations in the United States after the Federal Communications Commission (FCC) opened the UHF band as well as Massachusetts' oldest station outside of Boston. It was founded by William L. Putnam and his company, Springfield Television. WWLP's original studios were at the transmitter site on Provin Mountain in Feeding Hills.

It switched frequencies to UHF channel 22 on July 2, 1955. The previous analog allotment would remain unused until the second WTIC-TV signed on from Hartford in 1984. From its beginnings, the Springfield–Holyoke market was designated as a "UHF island" where no analog VHF stations could be allocated. Springfield was sandwiched between Boston to the east, Hartford–New Haven to the south, and the Capital District of New York State to the west, and all available VHF channels were tied up between them. As a result of technical limitations UHF stations faced in the 1950s, as well as the market's rugged terrain, WWLP's signal was not viewable in much of the northern portion of the market (which at the time included Brattleboro, Vermont, and Keene, New Hampshire). The station would sign on two full-time satellites to solve that problem and extend its broadcasting radius (see below). WWLP was also at a disadvantage in its early years, as UHF stations could not be viewed without the use of an expensive external converter that received UHF signals (it wasn't until the passing of the All-Channel Receiver Act in 1962 that all TVs were required to have them built in). From 1975 until 1979, the station aired nationally syndicated National Hockey League games from The NHL Network (not to be confused with the present-day cable channel of the same name).

After three decades, Putnam retired from broadcasting in 1984 and sold his company and its three stations (WWLP, KSTU-TV, and WKEF) to Adams Communications. Adams ran into financial trouble and began breaking up the Springfield Television group in 1987 with the sale of KSTU to MWT Ltd. Adams sold WKEF to KT Communications in 1989 before selling WWLP to Brisette Broadcasting in 1991. However, Brisette himself ran into trouble and merged his group with Benedek Broadcasting at the end of 1995. LIN TV Corporation acquired WWLP in 2000[4] by swapping KAKE-TV in Wichita, Kansas, and WOWT-TV in Omaha, Nebraska, to Benedek. This was a result of Chronicle Broadcasting, which owned the latter two, being liquidated. The sale could be seen as the ultimate undoing for Benedek which in 2002 declared bankruptcy and sold most of their stations (including WOWT and KAKE) to Gray Television (who now owns rival station WGGB-TV).

In early 2000, the station's studios and offices moved to their current home in the Sandy Hill area of Chicopee. However, its transmitter remained in Feeding Hills. Shortly after the change, then-pending owner LIN TV constructed an addition at WWLP's new facilities which would serve as a master control hub for company-owned stations in the Northeast. At this location, room for future expansion was made in the event LIN TV expanded their Northeast properties. That eventually became the case with sister stations WTNH, WCTX, WPRI-TV (LIN TV flagship), and WNAC-TV having master control and some internal operations currently located at the Chicopee studios.

WWLP was well known for producing As Schools Match Wits, one of American television's earliest and longest-running high school quiz programs. The program first aired in October 1961. In September 2006, the show was canceled by the station because of the costs associated with new FCC regulations requiring all over-the-air television programming in the United States to be closed-captioned for the deaf and hard of hearing.[5] The show returned to the air in January 2007, airing now on the area's PBS member station WGBY-TV (channel 57) and co-produced with Westfield State College.

WWLP's studios in Chicopee, located southwest of the junction of the Mass Pike and I-391.

On May 18, 2007, LIN TV announced that it was exploring strategic alternatives including the sale of the company. On March 21, 2014, Media General announced that it would purchase LIN Media and its stations, including WWLP and WFXQ-CD, in a $1.6 billion merger.[6] The merger was completed on December 19.[7]

On September 8, 2015, Media General announced that it would acquire the Meredith Corporation for $2.4 billion, with the combined group to be renamed Meredith Media General once the sale was finalized. Because Meredith already owned WGGB-TV, and the Springfield–Holyoke market does not have enough full-power television stations to legally allow a duopoly in any event {the Pioneer Valley has only three full-power TV stations), the companies would have been required to sell either WGGB-TV or WWLP to comply with FCC ownership rules as well as recent changes to those rules regarding same-market television stations that restrict sharing agreements had the sale gone through. Meredith-owned CBS affiliate WSHM-LD (channel 3) was the only one of the three stations affected by the merger that could legally be acquired by Meredith Media General, as FCC rules permit common ownership of full-power and low-power stations regardless of the number of stations within a single market.[8][9][10] On January 27, 2016, however, Nexstar Broadcasting Group announced that it had reached an agreement to acquire Media General, who subsequently abandoned its plans to purchase Meredith.[11]

Former satellites

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In 1957, WRLP in Greenfield signed on as a full-time satellite of WWLP. WRLP served the northern portion of the Pioneer Valley market, where WWLP's signal was marginal at best due to the area's rugged and mountainous terrain. From a transmitter on Gunn Mountain in Winchester, New Hampshire (one of the highest points in the region), WRLP could also be seen in Springfield as well, creating a strong combined signal with over 50 percent overlap.

In 1958, Putnam purchased a defunct station in Worcester, WWOR-TV (no relation to the current Secaucus, New Jersey/Tri-State station with the same callsign), and returned it to the air as a second full-time satellite of WWLP. However, Worcester is part of the Boston market, and WWLP was forced to limit WWOR's broadcast day to only six hours in order to protect the interests of WBZ-TV, then Boston's NBC affiliate. In 1964, WWOR changed its calls to WJZB-TV and became an independent station while continuing to simulcast some programming from WWLP.

WRLP and WJZB eventually went off the air due to financial difficulties, with WJZB going dark in 1969 followed by WRLP in 1978. Almost immediately after WRLP left the air, its transmitter was shipped to Salt Lake City, Utah, in order to launch KSTU, an independent sister station on UHF channel 20. That station eventually became a Fox affiliate on analog VHF channel 13 operating under a different owner.

Subchannels

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WWLP-DT2 (The CW)

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WWLP-DT2, branded The CW Springfield, is the CW+-affiliated second digital subchannel of WWLP, broadcasting in 720p high definition on channel 22.2. On cable, the subchannel is available on Xfinity channel 5 and Spectrum channel 13 to viewers in Hampden, Hampshire, and Franklin counties.

History

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As cable-only WBQT

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WWLP-DT2's former logo as a cable-only CW affiliate.

What is now WWLP-DT2 began its life in September 1998 as WBQT, a cable-only affiliate of The WB through the national WB 100+ service. Since it was only available on cable, the call sign was fictional in nature solely for the purposes of electronic program guide and rating diary identification, and thus not officially recognized by the FCC. As a WB 100+ station, it was one of the few in the group that was not aligned with an established over-the-air station in the market. WBQT did not initially replace out-of-market WB affiliates (such as WPIX from New York City, WBNE from Hartford, which was later replaced with WTXX, and WLVI from Boston) on local cable systems.

In 1999, WBQT was taken off of AT&T Broadband systems serving the majority of the Springfield–Holyoke market. When Comcast took over AT&T's cable system in 2001, the company began a push to expand WBQT's reach. In late 2001, it replaced out-of-market WB affiliates on most systems with near total replacement taking place by 2003 (mainly taking the cable channel positions formerly held by WTXX, following a pattern where WSHM-LP replaced Hartford CBS affiliate WFSB on channel 3 and new Fox affiliate WGGB-DT2 replaced WTIC-TV on channel 6 in the Springfield market upon their launches). Throughout the station's affiliation with The WB, it was known on-air as Pioneer Valley's WB 16 (named after its channel location) and had its own logo.

On January 24, 2006, The WB and UPN announced the two networks would shut down and merge into a new network, The CW. The next few months saw uncertainty about The CW's place in Springfield due to a lack of broadcast stations in the market and The CW's preference for over-the-air affiliates, along with cable providers then not being receptive to picking up digital subchannels. UPN service was provided by New Haven's WCTX via cable in the Springfield market, but WTXX, being Tribune-owned, was named a charter affiliate in The CW's launch announcement, shutting out WCTX from the CW affiliation entirely. As WBQT had no web presence or communications department as a WB 100+ affiliate, there was no word about it becoming the Springfield affiliate for The CW, nor of a return of WTXX to market cable systems.

There was an early-2006 sign-on of low-powered W28CT broadcasting from the summit of the old Mount Tom Ski Area in Holyoke. After a short period of time, the station's call letters were changed to WXCW-CA in anticipation of it becoming an affiliate of that network. In August 2006, the call letters changed again to WFXQ-CA after word was confirmed that WBQT would continue operations as Springfield's CW affiliate. The station (now WFXQ-CD) eventually became a full-time repeater of WWLP.

As it joined The CW, WBQT also became part of The CW Plus, a similar operation to The WB 100+. The station began airing promotions of the new network, with WBQT's branding becoming Pioneer Valley CW. The network launched on September 18 with proper on-air changes on WBQT, along with a website on The CW Plus's web presence with schedule information. It branded solely by its listed branding, discounting its varied market channel positions (Comcast 16 and Charter 13). During its cable-exclusive period with The WB and The CW, the station did not have an actual owner and had a signal provided to cable companies through a closed circuit satellite feed.

As WWLP-DT2

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WWLP-DT2 originally signed on in 2007, airing a live feed of its weather radar, with no background audio. As a byproduct of an affiliation agreement between LIN TV and TheCoolTV to carry the music video network on LIN's stations, WWLP affiliated with the network on its second digital subchannel in 2010. The network was dropped on July 15, 2013, with the subchannel remaining dark for the next 20 months.

On December 23, 2014, as part of a long-term affiliation renewal with the network, Media General announced that WWLP and WFXQ-CD would affiliate their respective second digital subchannels with The CW, allowing the former cable-exclusive "WBQT" channel serving the market to have an over-the-air presence.[12] On January 1, 2015, WWLP took over promotional and advertising responsibilities of WBQT from the area's cable companies. As a result, the service was added to the second subchannel of WWLP in order to offer over-the-air viewers access to The CW for the first time. The main station launched a prime time newscast at 10 p.m. on the CW subchannel on April 13, 2015. It also started replaying WWLP's weekday morning lifestyle show, Mass Appeal, at 1 p.m., and as of April 1, WBQT Pioneer Valley CW was re-branded as The CW Springfield as well.[13][14][15] The previous WXCW call letters were unavailable, having been taken by a Fort Myers, Florida CW affiliate in 2007.

Xfinity began carrying the subchannel's high definition feed on digital channel 820 on April 1, 2015, with Charter adding the feed on digital channel 788 in mid-April 2015 (for viewers in Hampden, Hampshire, and Franklin counties), making CW programming available in HD in the Pioneer Valley for the first time.[13][14][15]

WWLP-DT3 (Ion Television)

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WWLP-DT3 is the Ion Television-affiliated third digital subchannel of WWLP, broadcasting in standard definition on channel 22.3.

On November 5, 2015, WWLP soft-launched a standard definition feed of Ion Television's main signal over subchannel 22.3 as part of Media General's carriage agreement of the network in markets without a dedicated Ion affiliate. New London, Connecticut-based WHPX-TV has served as the market's nominal affiliate for years with some cable coverage; until its move to a tower in Farmington in 2019, it transmitted from Montville closer to New London in southeastern Connecticut, assuring poor overall Pioneer Valley reception, thus the national feed has mainly been offered by local providers who carry the network.

Berkshire County feed

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In April 2017, Charter Communications was forced to drop WWLP in Berkshire County, due to new terms in NBC's retransmission consent agreements which require that only the station assigned to that community can be carried on a cable system. As Berkshire County is a part of the Albany–Schenectady–Troy, New York media market, Charter was thus required to black out WWLP's non-local programming in preference to Albany's WNYT (channel 13); the provider thus chose to drop fully WWLP instead in order to reduce the hassle of maintaining a 'clean feed' of WWLP on its own. Other Springfield stations, along with Boston's WCVB-TV, were also dropped due to the same concerns.

Because of this, viewers in Berkshire County had little to no access to Massachusetts-specific news on their cable systems outside of the regional cable news channel, NECN, and complained to their government representatives, including the state's congressional delegation, to restore some kind of access to stations in their own state. The offices of Senators Elizabeth Warren and Ed Markey, along with Congressman Richard E. Neal, pressured Charter and WWLP's owner, Nexstar, to restore the station's newscasts in some manner. This came at the end of February 2020, when Nexstar and Charter announced they would authorize a return of WWLP to Berkshire County systems, which was launched on March 31, 2020, on SD channels 14/16 (dependent on location), and 1204 in HD.[16][17] Charter had also launched a local branch of their regional cable news channel, Spectrum News, early in 2020, in order to address the issues brought up by Berkshire residents.

Nexstar provides the secondary feed to Spectrum for those systems, and it features only WWLP's newscasts and other local programming without any of the station's syndicated and NBC programming, nor WWLP's subchannels; during network and syndicated programming times, repeats of that programming, including WWLP newscasts, are seen instead.

Programming

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Local programming

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WWLP serves as the western Massachusetts affiliate for the New England Patriots' preseason television network, carrying the team's games not nationally broadcast.

News operation

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Ever since its sign-on, WWLP has consistently had the most watched newscasts in the Pioneer Valley. This has been achieved (most of the time) by beating rival ABC affiliate WGGB-TV (channel 40) in the local Nielsen ratings since both stations went on-the-air. There have been brief periods of time when WGGB was the market leader and extended periods in which the two outlets were essentially neck-and-neck with WWLP having a slight edge. However, WWLP consistently outpaced WGGB after Sinclair Broadcast Group acquired that station in 1998 and drastically cut its news operation.

While operating as full-time satellites of WWLP, WRLP and WWOR/WJZB simulcasted local news from this station. However, when WRLP converted to a separate Independent channel in 1974, its own newscasts were established tailored toward the Northern Pioneer Valley as well as Brattleboro and Keene.

After WGGB-TV recently became locally owned (bought by John J. Gormally who publishes the Business West magazine), there was a chance the ratings could change. However, as of the July 2008 sweeps period, WWLP continues its longtime dominance with WGGB stabilizing to a strong second. Although low-powered CBS affiliate WSHM-LP established its own news department in October 2005, it initially did not compete on the same level as WWLP and WGGB. However, its ratings grew substantially across the board during the May 2009 sweeps period to within decimal points of WGGB-TV in several key demographics.

In addition to their main studios, WWLP operates a Hampshire County Bureau on Main Street/MA 9/MA 10 in downtown Northampton as part of Thornes Market (location established in November 2010), and a Franklin County Bureau in Greenfield. NBC O&O WBTS-CD, along with NECN in Boston, share their resources with WWLP for news coverage of Eastern Massachusetts. In turn, WWLP does the same for events from western areas of the state. Although it operates its own weather radar at the transmitter site on Provin Mountain, it is not seen on-air or online. During weather segments, the station does feature live NOAA National Weather Service radar data from several regional sites presented on-screen in a system known as "ESP: Live Doppler" (with "ESP" meaning Exclusive Storm Prediction). The station uses the "Tower V.4" news music package from 615 Music. The station's anchors dually serve as field reporters outside of their anchoring assignments.

On January 8, 2012, WWLP became the second station in the Springfield/Holyoke market to broadcast local news in high definition. Rival station WGGB-TV was the first to broadcast in HD in September 2011. The April 2015 move of The CW to WWLP-DT2 saw the station launch a half-hour 10 p.m. newscast, competing with WGGB's Fox subchannel in the timeslot.

Notable former on-air staff

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Technical information

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Subchannels

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The station's signal is multiplexed:

Subchannels of WWLP[18]
Channel Res. Aspect Short name Programming
22.1 1080i 16:9 WWLP-DT NBC
22.2 720p WWLP-CW The CW Plus
22.3 480i WWLP-IO Ion Television
22.4 WWLP-MY Ion Mystery

Analog-to-digital conversion

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WWLP discontinued regular programming on its analog signal, over UHF channel 22, on February 17, 2009, the original target date on which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (but was ordered by the FCC to continue transmitting emergency bulletins, local news broadcasts, and information on digital transition on its analog channel for an additional sixty days as part of the "nightlighting" service; the target date was moved to June 12).[19] The station's digital signal remained on its pre-transition VHF channel 11,[20][21] using virtual channel 22.

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

WWLP

View on Grokipedia
from Grokipedia
WWLP is a television station licensed to , , serving as the NBC affiliate for , including the region. Established in 1953, it operates under the branding 22News and provides local news, weather forecasts, and investigative reporting primarily for Hampden, Hampshire, Franklin, and Berkshire counties. Owned by , WWLP has earned recognition including regional for its broadcasting contributions over decades as a legacy station in the Springfield/Holyoke designated market area.

History

Founding and early broadcasts (1953–1970s)

WWLP was established by William Lowell Putnam III, a decorated World War II veteran and Harvard-educated geologist, through his Springfield Television Corporation, with the call letters derived from his initials. The station commenced operations on March 17, 1953, as the first commercially licensed UHF television station in the United States, broadcasting an analog signal on UHF channel 61 from studios and a transmitter atop Provin Mountain in Feeding Hills, Massachusetts. As Springfield's inaugural television outlet and an NBC affiliate from inception, WWLP preceded rival station WGGB-TV (then WHYN-TV) by one month, aiming to deliver network, syndicated, and local content to western Massachusetts amid the era's limited UHF reception due to technical constraints and regional topography. On July 2, 1955, WWLP shifted to UHF channel 22 to enhance signal propagation in the challenging terrain, where early UHF signals struggled with coverage in southern and eastern portions of the market. The station's founding reflected Putnam's post-war commitment to local media infrastructure, building on his family's civic legacy—his father, Roger Lowell Putnam, had served as Springfield's mayor—and his personal experiences as an alpinist and broadcaster. Initial programming emphasized network feeds alongside nascent local productions, establishing WWLP as a pioneer in UHF despite the format's disadvantages compared to VHF competitors in nearby markets. Throughout the 1950s and 1960s, WWLP's broadcasts included segments anchored by figures such as Harry Robator and Rollie Jacobs, with weather updates from John , supplemented by original content like variety shows and community features hosted by early talents including Kitty Broman. These efforts helped cultivate viewer loyalty in a developing market, though signal limitations initially restricted reach until equipment improvements and the channel shift. By the 1970s, the station's newscasts formalized under the NewsCenter 22 banner, underscoring its evolution into a key source of regional information while maintaining core affiliation and local emphasis.

Expansion, satellites, and ownership shifts (1980s–2000s)

In 1984, William L. Putnam retired from broadcasting and sold WWLP, along with sister stations in , and in , , to Adams Communications for an undisclosed amount. Adams, a cable and broadcasting firm focused on smaller markets, retained ownership through the mid-1980s amid industry that facilitated such acquisitions. The station experienced further ownership transitions in the late 1980s and 1990s, passing through intermediate holders before Benedek Broadcasting Corporation acquired it, positioning WWLP as a key asset in its portfolio of mid-sized market NBC affiliates. In December 1999, LIN Television Corporation announced its purchase of WWLP from Benedek via a complex asset swap valued at approximately $128 million, exchanging LIN's KAKE-TV in , and WOWT-TV in , for the Springfield station; the deal closed in early 2000 following FCC approval. This shift aligned WWLP with LIN's strategy of consolidating NBC outlets in underserved regions, enhancing operational efficiencies through shared resources. Facility expansions marked the era's growth, with WWLP's studios—originally co-located with the transmitter on Provin Mountain in Feeding Hills—undergoing incremental additions to accommodate expanding news and production needs amid rising cable penetration and demands. By late 1999, the station relocated its broadcast operations to a new studio complex, Broadcast Center, in the Sandy Hill section of Chicopee, completing the move on and separating studios from the mountaintop transmitter for improved accessibility and modernized workflows. Under LIN's impending ownership, further construction included a addition at the Chicopee site shortly after the acquisition, supporting enhanced signal distribution and subchannel capabilities. WWLP operated without full-power satellite stations during this period, following the 1978 shutdown of former repeater WRLP-TV in Greenfield, but maintained extended coverage to remote areas like Berkshire County through over-the-air signals, cable carriage agreements, and low-power translators, adapting to geographic challenges in without establishing new semi-satellites. This approach prioritized core market dominance over satellite replication, consistent with ownership transitions emphasizing cost-effective localism over expansive networks.

Digital transition and modern developments (2010s–present)

In 2012, WWLP upgraded its local news broadcasts to high definition, becoming the second station in the Springfield/Holyoke market to do so on January 8. This enhancement followed the station's completion of the in 2009, during which its over-the-air signal operated on VHF channel 11 while retaining 22 via PSIP. The station expanded its offerings in the mid-2010s to provide additional programming options. In December 2014, WWLP's parent company announced a long-term affiliation agreement to launch on a subchannel, which debuted in 2015 as WGGB's CW affiliation shifted. ION Television followed on another subchannel in 2016, with Escape added in 2017, broadening multicast content for viewers in . Ownership transitioned to on January 17, 2017, upon completion of its $4.6 billion acquisition of , integrating WWLP into a portfolio of over 170 stations nationwide. Under Nexstar, the station emphasized multi-platform delivery, including enhanced website streaming and mobile apps for live newscasts and on-demand content. In recent years, WWLP advanced its streaming capabilities with the April 2025 launch of the 22News Plus app, available on platforms like Apple TV, , and , enabling free access to live news, weather, and local programming. This development reflects broader industry shifts toward over-the-top video services amid declining traditional cable viewership. Nexstar's August 2025 agreement to acquire TEGNA for $6.2 billion, pending approval, positions WWLP within an even larger network, potentially influencing future operational synergies.

Ownership and Operations

Corporate ownership history

WWLP was founded on March 17, 1953, by Springfield Television Corporation under the ownership of William L. Putnam, deriving its call letters from his initials. Putnam retired from broadcasting in 1984 and sold WWLP, along with sister stations KSTU-TV in and in , to Adams Communications. The station changed ownership multiple times in the ensuing years before LIN Television Corporation acquired it in October 2000 for $128 million through a transaction that included swapping LIN's KAKE-TV in , and WOWT-TV in , to Benedek Broadcasting. LIN Television retained ownership until March 21, 2014, when announced a $1.6 billion merger acquiring LIN Media and its assets, including WWLP. 's control of the station ended on January 18, 2017, when completed its $4.6 billion acquisition of Media General, assuming ownership of WWLP among 71 stations. has owned WWLP since that date.

Studios, facilities, and market position

WWLP operates its main studios and production facilities at the Broadcast Center, located at One Broadcast Center in the Sandy Hill section of . This site houses news operations, programming production, and administrative functions for the station, serving as the central hub for content creation in the region. The station's transmitting facilities are positioned on Provin Mountain in , approximately 10 miles south of Springfield, enabling broadcast coverage across . In market positioning, WWLP serves the Springfield–Holyoke designated market area (DMA), ranked as the 115th largest in the United States with roughly 596,588 residents and 267,210 television households. As the longest-established affiliate in the market since its sign-on in 1953, WWLP maintains a dominant local presence, functioning as ' primary source for network programming, syndicated content, and regional news. Owned by , the station is positioned as the area's leading multimedia provider, prioritizing advertiser partnerships and community-focused content delivery across broadcast, digital, and streaming platforms.

Affiliations and Subchannels

Primary NBC affiliation

WWLP has served as the primary affiliate of the (NBC) for the Springfield–Holyoke television market since its launch. The station commenced operations on March 17, 1953, initially transmitting on UHF and delivering NBC's national programming alongside local content to viewers. This affiliation positioned WWLP as one of the earliest high-powered UHF outlets in the United States, operating continuously without interruption or shift in primary network alignment. As the NBC affiliate, WWLP carries the network's full schedule of primetime dramas, late-night shows, daytime soaps, and major events such as NBC Nightly News, Saturday Night Live, and coverage of the Olympic Games and National Football League games broadcast by NBC Sports. The station's signal reaches approximately 700,000 households in the Pioneer Valley region, reinforced by its tower in Springfield and historical repeater WRLP-TV (channel 32) in Greenfield until 1978, ensuring NBC access across Berkshire County and surrounding areas. WWLP's longstanding NBC partnership has enabled it to integrate network feeds with regional programming, maintaining viewer loyalty in a market dominated by Boston-based signals due to geographic proximity. No documented attempts or approvals for primary affiliation changes have occurred, reflecting NBC's strategic commitment to UHF pioneers like WWLP amid the post-war expansion of television.

Digital subchannel details

WWLP's digital subchannel lineup, transmitted over VHF physical channel 11, includes four virtual channels as of 2025. The primary channel, 22.1, simulcasts network programming in high definition alongside local news and weather under the "22News" branding.
Virtual ChannelAffiliationResolutionNotes
22.1Primary feed with local insertions; carries "22News" programming.
22.2720pBranded as CW Springfield; airs CW network shows, syndicated fare, and a 10 p.m. newscast from WWLP; added in 2015.
22.3480iNational feed of drama reruns and Ion originals; soft-launched November 5, 2015, as part of a broader affiliation agreement.
22.4480iFocuses on and mystery programming; launched in 2017 as Escape, later rebranded under Ion ownership.
These subchannels expanded WWLP's multicast offerings following the digital transition, leveraging Nexstar Media Group's agreements to fill bandwidth with national networks lacking full-market affiliates in the Springfield–Holyoke area. The CW Plus affiliation targets non-major markets with a mix of prime-time entertainment and sports, while subchannels provide ad-supported, repeat-heavy content aimed at cost-effective carriage. No airs on 22.3 or 22.4, which prioritize national feeds to maximize viewer reach via over-the-air antennas and cable carriage.

Berkshire County feed

The Berkshire County feed is a dedicated cable programming service operated by WWLP, delivering localized news and content to Charter Communications subscribers in Berkshire County, Massachusetts, as part of an agreement between station owner Nexstar Media Group and the provider. Launched on March 31, 2020, it restored WWLP's availability after a three-year absence stemming from a 2017 retransmission dispute that led Charter to drop the station, leaving approximately 30,000 local households reliant on Albany, New York, affiliates for NBC programming and news. The feed operates on Channel 14/1204 in Pittsfield and North Adams, and Channel 16/1204 in Lee, accessible via Charter's basic tier without additional fees. Content includes simulcasts of WWLP's 22News newscasts, totaling more than 38 hours weekly, with customizations such as Berkshire-specific weather forecasts and enhanced reporting on county issues supported by dedicated staff. Additional programming features Mass Appeal, a lifestyle show, and In Focus, a public affairs program, aimed at providing breaking news, severe weather alerts, and community-relevant coverage often overlooked by out-of-state Albany market stations like WNYT. This setup reflects Berkshire County's position within the Albany-Schenectady-Troy designated market area while addressing the geographic and informational disconnect from Springfield-based WWLP's primary signal. The feed's implementation filled a gap for Massachusetts-focused content, including local weather, sports, and events, which residents had lacked since 2017 amid market boundaries that prioritize New York providers. As of 2025, it remains active, integrated with WWLP's ongoing digital and broadcast efforts to cover Berkshire-specific stories, such as agricultural grants and community initiatives, ensuring sustained local relevance.

Programming

Network and syndicated content

WWLP carries the full NBC network schedule, including morning programs such as Today and NBC News Now, evening newscasts like , primetime scripted series (e.g., ongoing franchises like and new seasonal offerings), late-night shows including The Tonight Show Starring Jimmy Fallon and , and select live sports events from , such as NFL games and Olympics coverage when applicable. In syndicated programming, WWLP airs established game shows in weekday early-evening slots, notably Wheel of Fortune and Jeopardy!, which have been consistent ratings performers for the station. Additional syndicated content has historically included daytime talk and court shows, such as past carriage of Dr. Phil and Judge Judy, though the current lineup emphasizes high-viewership staples like sitcom reruns (e.g., Friends in off-peak hours). These selections align with typical NBC affiliate strategies to complement network feeds with broadly appealing, non-network fare during access periods.

Original local productions

WWLP produces the live program Mass Appeal, which airs weekdays from 11:00 a.m. to 12:00 p.m. ET on its primary channel, featuring segments on cooking, entertainment, family matters, health, home improvement, and local community events. The program emphasizes practical advice and regional content tailored to viewers, including guest appearances from local experts, businesses, and organizations. In August 2024, Mass Appeal introduced updated graphics to refresh its on-air presentation while maintaining its core format. Beyond Mass Appeal, WWLP's original local productions have historically included community-focused content since its 1953 launch, when the station committed to delivering non-network programming alongside NBC affiliates. However, verifiable details on longstanding or discontinued non-news shows remain limited in public records, with current emphasis placed on Mass Appeal as the station's flagship local offering outside syndicated and network fare. The program contributes to WWLP's role in fostering regional engagement by highlighting area-specific topics not covered in national broadcasts.

News Operations

Structure and coverage style

WWLP's news operations are structured under the leadership of News Director Kara Walsh, who oversees a team of approximately 20-30 on-air and production personnel, including anchors, reporters, meteorologists, and journalists, operating from the station's Broadcast at 1 Broadcast Square in . The department employs a approach, where journalists handle end-to-end story production, including reporting, , , and delivery across television, , and mobile apps, enabling rapid response to . This integrated model supports over 38 hours of weekly live news programming, emphasizing efficiency in a market serving and parts of . Coverage style prioritizes local, community-oriented reporting with a focus on Springfield-area events, weather updates, crime investigations, and public safety issues, delivered through traditional anchored newscasts such as morning shows, evening editions at 5 p.m., 6 p.m., and 11 p.m., and a 10 p.m. broadcast on subchannel CW Springfield. Stories are presented in a straightforward, fact-based format under the "working for you" slogan, incorporating viewer tips via the [email protected] portal to drive investigative pieces and hold local authorities accountable. Digital extensions include app-exclusive content like the non-scripted "Off the Desk" program, featuring casual discussions on topical issues by morning anchors, blending podcast-style informality with broadcast rigor. Independent analysis rates WWLP's reporting as least biased, with high factual accuracy based on neutral sourcing and minimal opinion infusion, distinguishing it from more interpretive national outlets. The style avoids sensationalism, favoring verifiable data and on-scene verification, as seen in coverage of regional weather events and elections, while maintaining a commitment to public service through partnerships like Toys for Tots drives. This approach aligns with the station's legacy since 1953, adapting to digital demands without compromising core local accountability.

Notable on-air personnel

John Quill was WWLP's inaugural , delivering weather forecasts from the station's launch on March 17, 1953, until his retirement in 2000, a tenure of 47 years. His broadcasts relied on manual tools like pointer sticks and early charts, predating modern digital aids, and he passed away in 2001. Rich Tettemer joined WWLP in April 1988 as sports director before transitioning to anchor the weekday morning and noon newscasts, a role he held until his retirement on June 6, 2025, after 37 years with the station. Known for his "see ya!" and coverage of major events including Super Bowls, Tettemer began his career as a editor in 1984. William Lowell Putnam, WWLP's founder, appeared on-air delivering nightly editorials in the station's early decades, offering opinionated commentary on local and national issues that occasionally sparked controversy. Tom Colton anchored early news programs such as "The Big News" and " Highlights" in the 1950s and 1960s, contributing to the station's foundational local coverage. Rollie Jacobs served as a longtime sportscaster, anchoring sports segments as part of WWLP's 1960s news team alongside figures like Colton. Kitty Broman hosted the lifestyle program At Home with Kitty Broman during the station's formative years, focusing on home and community topics.

Awards, achievements, and journalistic impact

WWLP-22News has been recognized multiple times by the Massachusetts Broadcasters Association (MBA) for excellence in broadcasting. In 2022, the station was named Station of the Year and received merit awards in the #WeAreBroadcasters category, Digital Media, and Featured Story, with photojournalist Mike Houle also earning an individual honor. In 2023, it won five Sound Bites Awards at the MBA banquet. The following year, 22News secured four awards, including a merit award for meteorologist Brian Lapis in weather reporting. Earlier accolades include a 2017 Merit Award for Station of the Year. The station has accumulated broader industry honors, including regional , Awards from the Radio Television Digital News Association, Awards, and Promax Local Image Awards, reflecting sustained quality in news production and promotion. Individual journalists at WWLP have received lifetime achievement recognitions underscoring long-term contributions to local reporting. In October 2025, longtime editor Wayne Phaneuf was awarded the Lifetime Achievement Award by the Valley Press Club, following his 2018 Yankee Quill Award from the Academy of Journalists, the region's highest individual honor. Broadcaster Ray Hershel earned a lifetime achievement award in 2017 for 50 years in . In June 2025, reporters Rich Tettemer and Ciara Speller were commended by the Springfield City Council for decades of excellence and community service. These awards highlight WWLP's journalistic impact as the leading news source for , where its investigative reporting, coverage, and local event documentation—serving a four-county including Springfield—have informed public discourse and policy responses, as evidenced by consistent MBA validations of broadcast quality and staff honors from civic bodies.

Technical Information

Broadcast signal and coverage

WWLP transmits a high-definition digital signal on VHF physical channel 11 from a tower atop Provin Mountain in the Feeding Hills section of Agawam, Massachusetts, at coordinates 42°5′5″N 72°42′12″W. The station's effective radiated power (ERP) is 15.8 kW for video, with a height above average terrain (HAAT) of 427 feet above ground level (AGL) and 1,066 feet above mean sea level (AMSL). Its virtual channel is 22.1 via PSIP, carrying NBC programming as the primary feed. The signal's predicted coverage contour extends approximately 53.5 miles, encompassing an area of 9,006.6 square miles and an estimated population of 3,831,954, primarily serving the Springfield–Holyoke designated market area (DMA), ranked 114th by Nielsen with 267,210 television households as of the 2024–2025 estimates. This includes the region of , with fringe reception possible in southern and northern due to the transmitter's proximity to the Hartford–New Haven DMA. Over-the-air reception is available on antenna-tuned devices, while cable and satellite carriage includes Comcast channels 5 and 822, channels 9 and 787, channel 22, and DISH channel 22. To improve urban signal reliability in the core Springfield area, WWLP operates a full-time low-power Class A , WFXQ-CD on UHF channel 28 (virtual 22.x subchannels mirroring the parent), with its transmitter located at the former Mount Tom Ski Area summit in . This translator extends coverage within the immediate without altering the main signal's parameters.

Analog-to-digital conversion

WWLP-TV, licensed to , broadcast its primary analog signal on UHF channel 22 from its sign-on in until the federally mandated digital transition. The station initiated digital transmissions years prior as part of the U.S. phased rollout, but the analog-to-digital conversion culminated in the cessation of full-power analog service. On , 2009—the original deadline set by the FCC for full-power stations—WWLP discontinued regular analog programming, joining approximately 400 other stations in ending routine broadcasts to facilitate the national shift to . This early termination aligned with preparations for improved digital efficiency, including higher resolution and multicasting capabilities, though it preceded the delayed nationwide cutoff. In response to a congressional extension of the transition deadline to June 12, 2009, due to concerns over viewer preparedness, the FCC required select stations like WWLP to operate an analog "" mode. This limited service relayed alerts, emergency bulletins, and select local news/weather segments to aid consumers still reliant on analog receivers without converters. Analog operations terminated completely on June 12, 2009, enabling WWLP to optimize its on VHF channel 11 (physical RF), which remapped via PSIP to 22.1 for programming, with subchannels for additional services. The transition preserved coverage across and parts of , leveraging the station's transmitter on Provin Mountain in Agawam, while reclaiming spectrum for digital multiplexing. No significant technical disruptions were reported for WWLP during this process, consistent with the broader U.S. rollout that auctioned freed analog spectrum for safety and wireless uses.

Repeaters and technical upgrades

WWLP extends its coverage in the Pioneer Valley through the low-power digital station WFXQ-CD (virtual channel 28, physical channel 21), which simulcasts the main WWLP signal to address signal challenges in the Holyoke area posed by local terrain. The WFXQ-CD transmitter is situated atop the former Mount Tom Ski Area in Holyoke, Massachusetts, providing improved reception for viewers in that vicinity where the primary signal from Provin Mountain may be obstructed. This repeater operates under Nexstar Media Group ownership, aligning with WWLP's infrastructure to ensure consistent NBC affiliate programming delivery across subchannels. In 2019, WFXQ-CD underwent a channel conversion, temporarily ceasing operations on August 2 to shift its designation, enhancing compatibility with evolving digital standards and repacking efforts. A significant technical upgrade occurred on December 15, 2020, when WWLP launched (NextGen TV) broadcasting, enabling advanced features such as higher video quality, interactive elements, and improved mobile reception in the Springfield market. This implementation, part of Nexstar's broader rollout, leverages the standard to overcome limitations of prior digital formats, particularly in rugged affecting signal . The upgrade supports enhanced services and future-proofing for over-the-air viewers, with WFXQ-CD maintaining compatibility through its role.

Reception and Controversies

Community role and legacy

WWLP has functioned as a cornerstone of local in since its launch on March 17, 1953, as one of the nation's first high-powered UHF stations and the inaugural such outlet in the state. Operating as the affiliate for the Springfield–Holyoke market, the station delivers essential , , and community-focused programming to a region spanning Hampden, , Franklin, and counties, with a viewer preference for content at 61%. This enduring presence has positioned WWLP as a key informant during regional events, from outbreaks to civic developments, thereby reinforcing through timely, localized coverage. In its community engagement, WWLP supports charitable and public service initiatives, including long-term partnerships with the American Cancer Society's Relays For Life, the Red Cross Heroes Breakfast, and the U.S. Marine Corps' drive, the latter spanning over two decades. The station promotes high-profile Valley events via on-air promotion and participation, amplifying local organizations and fostering social cohesion in areas like Springfield, where it highlights neighborhood stories and volunteer efforts. Programs such as Mass Appeal further extend this role by featuring community leaders and cultural segments, contributing to heightened awareness of regional issues without reliance on national narratives. WWLP's legacy, marked by more than 70 years of operation, includes journalistic accolades like the Regional Award and numerous Massachusetts Broadcasters Association Sound Bites, signaling its influence on standards of local reporting that prioritize verifiable facts over . As a Nexstar-owned entity, it sustains this impact amid digital shifts, maintaining physical studios in Chicopee and adapting to viewer demands for authentic, place-based content that has historically bridged urban-rural divides in the . These efforts have cemented its status as a leader, with empirical viewer loyalty underscoring causal ties between consistent service and sustained community trust.

Criticisms of reporting accuracy

In a February 26, 2024, report on the Springfield Police Commission's hiring and promotion powers, WWLP inaccurately described a 2022 ruling as a recent "" decision, implied the city had won two related cases against internal opponents (when the case pitted the City Council against ), and misrepresented the police superintendent's authority as prior to the ruling despite the commission's established role. The story contradicted WWLP's own 2022 coverage affirming the council's victory in City Council of Springfield v. of Springfield, prompting questions about potential involvement due to stilted phrasing, though (WWLP's parent) denied using AI and cited a strict policy against it. The article was revised on March 2, 2024, and later removed from WWLP's website. A August 1, 2025, viewpoint article in MassLive critiqued WWLP's on-air presentation for frequent technical and linguistic errors undermining accuracy, including chyron misspellings such as "President Trump to visit the southern boarder" (for "border") and "Area students prepare for last day of shool" (for "school"), as well as anchor mispronunciations like rendering the country "Oman" as "Oh Man" during coverage of a presidential meeting. The piece attributed these lapses to broader struggles with basic grammar and pronunciation among staff, alongside insufficient sourcing practices, such as State House reporter Olivia Ray relying on press releases without interviewing western Massachusetts legislators. These incidents reflect isolated critiques from local media observers, with no evidence of systemic failures or retractions on a large scale; independent assessments, such as /Fact Check's evaluation, have otherwise rated WWLP high for factual reporting based on proper sourcing and a clean record of major corrections.

Parent company influences and biases

, Inc., acquired WWLP in January through its $4.6 billion purchase of , integrating the station into a portfolio exceeding 200 local outlets across 116 U.S. markets. This consolidation enables Nexstar to implement shared news services, centralized digital platforms, and operational efficiencies, which can standardize content formats and prioritize revenue-driven programming over independent local decision-making. While Nexstar promotes "localism" in its public filings, critics argue such dilute station autonomy, potentially funneling corporate priorities—like advertiser-friendly coverage—into editorial choices at affiliates like WWLP. Nexstar's political activities reveal a pattern of financial support skewed toward Republican causes, with its PAC directing over 80% of 2016 cycle donations and 100% of 2018 contributions to GOP-aligned entities, totaling hundreds of thousands of dollars. This alignment, tracked via federal disclosures, contrasts with the left-leaning tendencies prevalent in much of and academia, positioning Nexstar as a in the industry. However, direct evidence of imposed ideological bias on like WWLP's remains limited; independent assessments rate WWLP as least biased, with high factual reporting based on neutral sourcing and minimal opinion infusion. Nexstar's national arm, , has faced internal turmoil and external accusations of right-leaning tilts despite initial neutrality pledges, including staff exits over perceived editorial pressures in 2021. Recent events underscore tensions in Nexstar's content decisions affecting affiliates. In September 2025, Nexstar-owned ABC stations, including those influencing broader network dynamics, contributed to preempting Jimmy Kimmel Live! amid controversy over host comments, drawing bipartisan criticism—Democrats like Rep. Jim McGovern decried it as suppressing dissent, while conservatives opposed Nexstar's $6.2 billion Tegna merger citing insufficient alignment with right-wing priorities. For WWLP specifically, no verified instances link Nexstar mandates to skewed local coverage, though industry observers note the parent company's profit focus can amplify or omit investigative depth on corporate-adverse topics. Overall, Nexstar's influences appear more structural—favoring and ad revenue—than overtly partisan, distinguishing it from peers like , which has enforced conservative messaging.

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