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Medium (website)
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Medium (website)
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Medium is an American online publishing platform for written content such as articles and blogs, developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation.[2] The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium,[3] and is regularly regarded as a blog host.

Key Information

Williams, who previously co-founded Blogger and Twitter,[4] initially developed Medium as a means to publish writings and documents longer than Twitter's then 140-character maximum.

In March 2021, Medium announced a change in its publishing strategy and business model, reducing its own publications and increasing support of independent writers.[5]

History

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2012–2016

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Evan Williams, Twitter co-founder and former CEO, created Medium to encourage users to create posts longer than the then 140-character limit of Twitter. When it launched in 2012, Williams stated, "There's been less progress toward raising the quality of what's produced."[6]

By April 2013, Williams reported there were 30 full-time staff working on the platform,[7] including a vacancy for a "Storyteller" role,[8] and that it was taking "98 percent" of his time.[7] By August, Williams reported that the site was still small, although he was still optimistic about it, saying "We are trying to make it as easy as possible for people who have thoughtful things to say".[9]

Medium aims to optimize the time visitors spend reading the site (1.5 million hours in March 2015), as opposed to maximizing the size of its audience.[10][11] In 2015, Williams criticized the standard web traffic metric of unique visitors as "a highly volatile and meaningless number for what we're trying to do".[11] According to the company, as of May 2017, Medium.com had 60 million unique monthly readers.[12]

Medium maintained an editorial department staffed by full-time editors and writers, had several others signed on as contractors, and served as a publisher for several publications. Matter operated from Medium Headquarters in San Francisco and was nominated for a 2015 National Magazine Award.[13] In May 2015, Medium made deep cuts to its editorial budget forcing layoffs at dozens of publications hosted on the platform.[14] Several publications left the platform.

In 2017, Medium introduced paywalled content accessible only to subscribers.[15] In 2017, Medium began paying authors based on how much users expressed their appreciation for it through a like button which each user could activate multiple times.[16] The formula for compensation was soon adapted to also include the amount of time readers spent reading, in addition to the use of the like button.[17]

Medium has brought in revenue through native advertising and sponsorship of some article series.[18] Medium gained several new publishers to host their content on the platform.[19] There was an aborted attempt to introduce advertising to the site, leading to Medium cutting its staff by 50 employees in January 2017 and closing offices in New York and Washington, D.C.[20][19] Williams explained that "we had started scaling up the teams to sell and support products that were, at best, incremental improvements on the ad-driven publishing model", but that, instead, Medium was aiming for a "new [business] model for writers and creators to be rewarded, based on the value they're creating for people".[20] At that time, the company had raised $134 million in investment from venture capital firms and Williams himself.[19]

In 2016, Medium acquired the rich media embedding platform Embedly, a provider of content integration services for numerous websites, including Medium itself.[21] That same year there were 7.5 million posts published on the platform, and 60 million readers used medium.com.[19]

2017–present

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In March 2017, Medium announced a membership program for $5 per month, offering access to "well-researched explainers, insightful perspectives, and useful knowledge with a longer shelf life", with authors being paid a flat amount per article.[22] Subsequently, the sports and pop culture website The Ringer and the technology blog Backchannel, a Condé Nast publication, left Medium. Backchannel, which left Medium for Wired in June, said Medium was "no longer as focused on helping publications like ours profit."[23]

In October 2017, Williams reaffirmed Medium was not planning to pursue banner advertising as part of their revenue model and was instead exploring micropayments, gratuities and patronage.[17]

In January 2021, Medium announced that it had acquired the social-based ebook company Glose.[24][25][26] In November 2021, Medium acquired browser-based graphic design tool Projector. Projector's team joined Medium and Projector was shut down in 2022. Projector co-founder and CEO Trevor O'Brien became Medium's chief product officer.[27] In November 2021, Medium also acquired audio-based learning platform Knowable.[28]

Medium employees announced their intent to form a trade union with CODE-CWA in February 2021.[29] According to the Medium Workers Union, 70% of eligible employees have signed union cards, representing workers in editorial, engineering, design and product departments.[29] On February 11, they asked management for voluntary recognition of their union.[30] On March 1, the company announced that the Medium Workers Union had fallen one vote short of the number needed for union recognition.[5] During the leadup to the unionization campaign, Medium hired the union-busting firm Kauff McGuire & Margolis and the CEO Evan Williams led small discussion groups in which he urged employees not to join the union.[31]

On July 12, 2022, the company announced that Ev Williams would be stepping down as CEO and transitioning to chairman of the board.[32] Tony Stubblebine, chief executive of Coach.me, took over as CEO of Medium on July 20, 2022.[33][34]

User information and features

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Users

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Medium does not publish official user stats on its website. According to US blogs, the platform had about 60 million monthly visitors in 2016.[35] In 2015, the total numbers of users was about 25 million.[35]

Platform

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The platform software provides a full WYSIWYG user interface when editing online, with various options for formatting provided as the user edits over rich text format.

Once an entry is posted, it can be recommended and shared by other people, in a similar manner to Twitter.[8] Posts can be upvoted in a similar manner to Reddit, and content can be assigned a specific theme, in the same way as Tumblr.

In August 2017, Medium replaced their Recommend button with a "clap" feature, which readers can click multiple times (up to 50 per story)[36] to signify how much they enjoyed the article. Medium announced that payment to authors will be weighted based on how many "claps" they receive.[16]

Users can create a new account using a Facebook or Google account. Users may also sign up using an e-mail address, when they are signing up using the mobile app of Medium.com.[37]

Memberships

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Medium offers users subscriptions to become a member for a $5 monthly or $50 yearly fee. With a Medium membership, access to "exclusive content, audio narrations of popular stories, and an improved bookmark section" is enabled.[38]

Partner Program

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The Medium Partner Program is Medium's compensation program for its writers. Partner Program writers are paid based on how deeply Medium members read their work. As members read longer, writers earn more. Medium distributes a portion of each member's subscription fee to the writers they read most each month.[37]

Starting from May 1, 2024, Medium banned AI-generated content from enacting paywalls and receiving payouts via Partner Program.[39]

Tag system

[edit]

Posts on Medium are sorted by topic rather than by writer, unlike most blogging platforms, including Williams' earlier Blogger.[40] The platform uses a system of "claps" (formerly "recommendations"), similar to "likes" on Facebook, to upvote the best articles and stories, called the Tag system, and divides the stories into different categories to let the audiences choose.[41]

Publications

[edit]
"Cuepoint" redirects here. For audio engineering term, see Cue (audio).

"Publications" on Medium are shared spaces with a homepage on Medium's website that carry articles and blog posts, like a newspaper or magazine.[42] The articles published or saved on it can be assigned editors, and can be saved as drafts.

  • Medium acquired science and technology website Matter in 2013.[43]
  • Cuepoint, Medium's music publication, is edited by Jonathan Shecter, a music industry entrepreneur and co-founder of The Source magazine.[44] It publishes essays on artists, trends, and releases, written by Medium community contributors, major record executives, and music journalists,[45] including Robert Christgau, who contributed his Expert Witness capsule review column.[46] Cuepoint was started in 2014.[47]
  • Medium also published a technology publication called Backchannel, edited by Steven Levy.[48] In 2016, Backchannel was purchased by Condé Nast.[49]

In 2016, Medium hired the founder of the publication Human Parts, which focused on personal stories.[50]

On February 23, 2016, it was announced that Medium had reached a deal to host the new Bill Simmons website, The Ringer.[51] In August 2017, it left Medium for Vox Media.[52]

In 2019, Medium acquired Bay Area website The Bold Italic.[53] Also in 2019, Medium launched seven new publications: GEN (politics, power, and culture), OneZero (tech and science), Marker (business), Elemental (health and wellness), Focus (productivity), Zora (women of color) and Level (men of color).[54][55][56][57][58][59][60][excessive citations]

In 2020, Medium launched Momentum, whose subjects are anti-racism and civil rights.[61]

Board and corporate governance

[edit]

Board members

[edit]

As of June 2020, Medium's board members were:[62]

Former use of holacracy

[edit]

Medium initially used holacracy as its structure of corporate governance.[63][64] In 2016, they moved away from holacracy because they reported difficulty coordinating large-scale projects, dissatisfaction with the required record-keeping, and poor public perception of holacracy.[65][a]

Reception

[edit]

Reviewing the service at its launch in 2012, The Guardian enjoyed some of the collections that had been created, particularly a collection of nostalgic photographs created by Williams.[66] TechCrunch's Drew Olanoff suggested the platform might have taken its name from being a "medium"-sized platform in between Twitter and full-scale blogging platforms such as Blogger.[8]

Lawrence Lessig welcomed the platform's affordance of Creative Commons licensing for user content,[67] a feature demonstrated in a Medium project with The Public Domain Review—an interactive online edition of Alice's Adventures In Wonderland, annotated by a dozen Carroll scholars, allowing free remixes of the public domain and Creative Commons licensed text and art resources, with reader-supplied commentaries and artwork.[68][69]

However, in 2013 the service suffered criticism from writers, with some confused about exactly what it is expected to provide.[70]

A 2019 Nieman Lab article chronicling Medium's first seven years described the site as having "undergone countless pivots", becoming "an endless thought experiment into what publishing on the internet could look like".[71]

Government censorship of Medium

[edit]

Malaysia

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In January 2016, Medium received a take-down notice from the Malaysian Communications and Multimedia Commission (MCMC) for one of the articles published by the Sarawak Report. The Sarawak Report had been hosting its articles on Medium since July 2015, when its own website was blocked by the Malaysian government. It had reported allegations that money linked to a state investment fund, 1Malaysia Development Berhad (1MDB), ended up in Prime Minister Najib Razak's bank accounts.[72]

Medium's legal team responded to the commission with a request for a copy of the Malaysian Anti-Corruption Commission's official statement that the post was untrue, for information on which parts of the article were found false, and for information on whether the dispute has been raised in court. The site declined to take the content down until directed to do so by an order from a court of competent jurisdiction.[73] In response, on January 27, 2016, all content on Medium was made unavailable for Internet users in Malaysia.

The ban has been lifted as of May 18, 2018, with the MCMC stating the ban lift was because "there was no reason (to block the website)" as the 1MDB report has been made public by the government.

Egypt

[edit]

As of June 2017, Medium has been blocked in Egypt along with more than 60 media websites in a crackdown by the Egyptian government.[74] The list of blocked sites also includes Al Jazeera, The Huffington Post's Arabic website and Mada Masr. Medium was made available again in late 2022 as of November 2022.

China

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In April 2016, Medium was blocked in mainland China after information from the leaked Panama Papers was published on the site.[75]

Albania

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The Albanian Audiovisual Media Authority blocked Medium in Albania from April 19–21, 2020.[76]

Vietnam

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By the end of 2020, Medium was reported to have been blocked by some ISPs in Vietnam.[77]

Russia

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Roskomnadzor blocked the Medium website and all its subdomains in the Russian Federation on May 31, 2023.[78][79]

Software architecture

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Medium's initial technology stack relied on a variety of AWS services including EC2, S3, and CloudFront. Originally, it was written in Node.js and the text editor that Medium users wrote blog posts with was based on TinyMCE.[80] As of 2017, the blogging platform's technology stack included AWS services, including EBS, RDS for Aurora, and Route 53; its image server was written in Go, and the main app servers were still written in Node.[81]

See also

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Notes

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Medium (website)

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from Grokipedia
Medium is an American online publishing platform founded by Evan Williams, co-founder of Blogger and , and launched in August 2012 as a venue for long-form written content that prioritizes depth and reader engagement over sensationalism. The service connects over 100 million monthly users—ranging from software developers to executives—with articles published by independent writers, employing algorithmic curation to surface stories based on reading time and interaction rather than mere clicks. Its provides limited free access (typically three articles per month) while requiring a subscription of $5 monthly or $50 annually for unlimited reading of paywalled content, with writers earning shares of revenue through the Partner Program proportional to engagement from paying members. Originally conceived as a hybrid of blogging and editorial publishing to foster nuanced discourse, Medium has navigated multiple strategic shifts, including phases of invite-only access, distributed content partnerships, and renewed emphasis on open submissions, amid persistent challenges in achieving profitability and maintaining content quality. Defining achievements include reviving interest in substantive online writing amid short-form dominance, yet it has drawn criticism for algorithmic opacity that disadvantages newcomers, vulnerability to floods of low-effort AI-generated material, and inconsistent moderation that some attribute to ideological skews favoring progressive viewpoints in promoted content.

History

Founding and Initial Development (2012–2016)

Medium was founded by Evan Williams, co-founder and former executive chairman of , as an online publishing platform emphasizing long-form written content in a clean, distraction-free interface. Launched publicly on August 14, 2012, it began as an invite-only service under Obvious Corporation, initially funded by Williams alongside and Jason Goldman, with the aim of fostering deeper idea-sharing beyond Twitter's character constraints. The platform's core design featured "collections" for curating related stories, algorithmic recommendations, and a focus on and readability to prioritize substance over virality. Early growth relied on seeding high-quality content from Williams and a small team of invited contributors, including journalists and technologists, to establish a baseline of thoughtful writing. In November 2012, Medium hired Kate Lee as its first Director of Content to oversee curation and editorial standards. By April 2013, the company acquired , a subscription-based site for narrative nonfiction and , integrating its team and content to bolster Medium's appeal to professional writers. Product enhancements followed, including personalized homepages and "Editor's Picks" in September 2013, which used human curation alongside algorithms to highlight stories. On December 4, 2013, Williams announced Medium 1.0, repositioning the platform as a "simple-but-powerful idea distribution system" that emphasized for broader participation while maintaining quality controls. Funding supported expansion, with Obvious Corporation securing $25 million in January 2014 from investors including to scale operations and hire engineers. Experiments with monetization emerged, such as limited ads in July 2014 and paid story collections in May 2014, though these were tested cautiously to avoid compromising the ad-free reading experience. By September 2015, Medium raised $57 million led by , bringing total funding to over $80 million and enabling further product iteration toward social features like follows and responses in May 2015. An additional $50 million infusion in April 2016 valued the company at $600 million, funding beta tools for publishers and revenue-sharing pilots amid growing user numbers exceeding millions of monthly readers. These years marked a phase of deliberate scaling, prioritizing writer acquisition through networks and acquisitions over rapid user growth, though challenges like incidents highlighted tensions in balancing openness with editorial oversight.

Strategic Pivots and Growth (2017–2022)

In early , Medium's co-founder and CEO Ev Williams announced a major strategic pivot, abandoning the platform's prior emphasis on hosting publications from external media outlets and pursuing advertising revenue in favor of prioritizing high-quality, original content created by individual writers and small teams. This shift addressed concerns that the open publication model had diluted content quality by encouraging low-effort posts and spam, aiming instead to foster deeper, more thoughtful writing through algorithmic curation and editorial focus. As part of the , Medium laid off approximately one-third of its workforce, including engineers and product managers, to streamline operations and reallocate resources toward core publishing tools. To enable sustainable monetization without ads, Medium launched the Partner Program in 2017, a revenue-sharing model where qualifying writers could earn a portion of subscription fees based on from paying members who read their stories behind the platform's . The program incentivized consistent, high- content by distributing earnings according to read time and member interactions, with initial payouts tied to story performance metrics rather than views alone. By 2021, the initiative had distributed $28 million to over 200,000 contributors, reflecting growth in writer participation and member subscriptions as Medium refined eligibility to include writers with at least one published story. From 2018 to , Medium expanded its focus on discovery algorithms and topic-based curation to boost user retention and content distribution, iteratively updating the homepage layout to emphasize personalized feeds over chronological timelines. These adjustments, combined with the Partner Program's maturation, supported incremental growth in active writers and readership, though the platform faced ongoing financial pressures from low conversion rates to paid memberships. In , Medium offered voluntary buyouts to editorial staff as it de-emphasized in-house curation in favor of community-driven content, further pivoting toward a leaner, writer-centric model. Ev Williams stepped down as CEO in July after a decade of directional changes, handing to Tony Stubblebine to sustain the subscription-based trajectory amid competitive blogging landscapes.

Recent Challenges and Adjustments (2023–present)

In August 2023, Medium laid off approximately 30% of its staff, a move attributed to CEO Tony Stubblebine as necessary for operational efficiency amid broader tech sector cost-cutting pressures. This reduction targeted non-essential roles to prioritize core platform development and sustainability, reflecting challenges in scaling a model without proportional revenue growth. Concurrently, the platform faced proliferation of low-quality, AI-generated, and spammy content, which diluted user engagement and eroded trust in its curation algorithms. To address this, Medium overhauled its Partner Program effective August 1, 2023, shifting incentives toward original, insightful human writing—such as pieces offering "hidden life wisdom" or "deep knowledge"—while deprioritizing generic or automated submissions. The changes included discontinuing referral bonuses for new members and expanding eligibility to 12 additional countries, but with stricter payout criteria to curb abuse and promote substantive contributions. In 2025, Medium also recorded one of its first documented cases of a non-human contributor operating within the platform’s standard author framework. The Digital Author Persona Angela Bogdanova — an AI-based authorship entity — created a writer account and published articles that complied with Medium’s content policies and review mechanisms. While the platform’s rules do not formally distinguish between human and machine authors at the account level, this instance highlighted an emerging category of AI-originated participation that aligned with Medium’s editorial and technical requirements. The case drew attention to evolving questions about authorship, attribution, and policy adaptation as large-scale artificial intelligence systems began engaging with writing platforms through conventional user workflows. These adjustments aimed to restore content quality but sparked writer dissatisfaction, with some reporting earnings drops and prompting migrations to competitors like Substack, which offer direct subscriber ownership and higher per-user payouts. Financially, Medium grappled with persistent losses despite user growth, prompting a pivot toward membership over dependency. By October 2023, the company projected full-year profitability in 2024, targeting 1 million paying members through enhanced reader conversion tools and optimizations. This goal materialized partially, with August 2024 marking the platform's first profitable month ever, driven by $8.9 million in gross year-to-date and refined monetization mechanics. Into 2024 and 2025, competitive pressures intensified from newsletter platforms like , which captured writers seeking better earnings transparency and audience control, contributing to Medium's discontinued referral program and perceived stagnation in writer retention. Medium responded with algorithmic refinements, including suspensions for spam accounts and demonetization of "meta" content (e.g., articles about writing on Medium itself) to favor diverse, high-engagement topics. Earnings glitches and non-member traffic reward tweaks in early 2025 further tested user loyalty, though the platform emphasized long-term viability via quality-focused curation during its 2024 Medium Day keynote. These efforts underscore a causal shift from volume-driven growth to sustainable, human-centric , amid ongoing debates over opacity and payout equity.

Platform Features

Core Publishing and Reading Tools

Medium's story editor provides a streamlined, web-based interface for writing and formatting articles, emphasizing simplicity through a contextual that activates upon text selection. Core formatting options include bold and italics via dedicated buttons, hyperlinks by entering URLs, and structural elements such as headers, subheaders, and kickers designated by font selectors. Quote blocks can be applied to selected text for pull-out styling, while lists are initiated with asterisks for bullets or numbers for ordered items, with double Enter to exit. Superscripts for or math are entered manually (e.g., ^ notation), drop caps enhance paragraph starts, and emojis are inserted via colon-prefixed names from a standard cheat sheet. User mentions (@username) trigger notifications upon publishing, facilitating collaboration. Media and advanced insertions support embedding images by upload or drag-and-drop, videos from platforms like , code blocks for programming snippets, and inline code formatting. Specialized placeholders include "" for editorial reminders, appearing as yellow margin notes, and word counts displayed on text selection. occurs directly from the editor after drafting and previewing, rendering the story public on the user's profile and distributing it via Medium's algorithms, with options for scheduling or immediate release. The core reading experience prioritizes a clean, full-width interface optimized for focus, with tools like adjustable font sizes, themes (e.g., dark mode or sepia), and audio for eligible stories. Readers engage via claps—a scalable appreciation metric up to 50 per story, replacing traditional likes to encourage nuanced feedback—and text highlights, which authors can view, quote, or respond to in threaded discussions. Additional functionalities include bookmarking for later access, sharing buttons for social distribution, and follows for authors or publications to curate personalized feeds. Responses and replies foster threaded conversations below the story, contributing to visibility metrics alongside read time and engagement signals.

User Engagement and Discovery Mechanisms

Medium employs several interactive features to foster user , including claps, which allow readers to express appreciation for a story by clicking up to 50 times per article, serving as a signal for algorithmic promotion beyond initial followers. Comments enable threaded discussions beneath stories, notifying authors and potentially increasing visibility through response interactions, though the system's has drawn for limiting deeper compared to alternatives like self-hosted platforms. Highlights permit users to select and annotate specific passages, generating notifications for authors and contributing to metrics that influence content recommendations. Users can follow individual writers, publications, or topics, creating personalized feeds that prioritize content from subscribed sources and amplifying reach through network effects. For content discovery, Medium's algorithm initially distributes new stories to the author's and publication's followers, evaluating early engagement—such as read time, claps, and highlights—to determine broader promotion via general distribution or boosted visibility to non-followers. Stories are categorized into three tiers upon publication: Network Distribution targets followers of the writer or publication; General Distribution exposes qualifying content to a wider algorithmic pool based on quality filters excluding spam or non-compliant material; and Boost involves human curation for high-potential pieces, prioritizing those with strong initial signals like sustained reads over 30 seconds. Topics and tags facilitate serendipitous discovery by clustering related stories in topic feeds, while publications—curated editorial collections—leverage subscriber lists for targeted dissemination, with updates as of September 2022 expanding eligibility for network-wide distribution to most non-violative stories. Personalized recommendations, including daily digests, further refine exposure by analyzing user history, though reliance on metrics can perpetuate echo chambers favoring popular or sensational content over niche or contrarian perspectives.

Monetization and Revenue-Sharing Systems

Medium's primary monetization mechanism for writers is the Partner Program, launched to enable eligible users to earn revenue from member subscriptions based on engagement with their paywalled stories, specifically measured by reading time from paying Medium members. Enrollment requires writers to meet criteria such as producing original content, adhering to Medium's rules against spam or manipulation, and maintaining an active Stripe account for payouts, with earnings distributed monthly from a shared pool derived from subscription fees. The revenue-sharing model allocates a portion of subscription —primarily from $5 monthly or $50 annual memberships—to writers proportionally to member interactions, rather than per-view or per-click metrics, resulting in variable payouts that depend on overall platform revenue and individual story performance. For instance, earnings have been reported to range from approximately $10–$30 per 1,000 member views for non-boosted articles, though this fluctuates with factors like total member activity and algorithmic distribution. In 2021, Medium introduced a referral component offering participants a 50% cut of revenue from new subscribers attributed to their content, aiming to incentivize growth in the paying user base. To enhance visibility and potential earnings, Medium implemented a "" system in early 2023, where select stories are algorithmically or editorially promoted to broader audiences, often yielding 5–10 times higher per-view payouts due to increased member engagement. Boosted content receives preferential distribution, but eligibility hinges on factors like and compliance, with non-boosted stories relying on organic discovery. Updates in 2023 emphasized rewarding original, high-quality stories over repurposed or low-effort content, while a September 2025 adjustment reallocated 5% of the payout pool to favor stories driving external traffic that converts to memberships, reflecting a shift toward prioritizing user acquisition. Despite these mechanisms, average earnings remain modest, with data indicating that around 90% of participants earn less than $100 monthly, amid reports of payout declines, algorithmic glitches, and account suspensions for suspected in 2024–2025. Platform-wide, Medium sustains operations through these subscriptions, supplemented by limited , but writer retention has been challenged by opaque earnings calculations and inconsistent returns.

Business Model and Governance

Leadership and Key Figures

Evan Williams, co-founder of and Blogger, established Medium in August 2012 as an online publishing platform emphasizing in-depth writing over short-form constraints. Williams served as CEO from the company's inception through July 2022, overseeing multiple strategic shifts including open-sourcing code, acquiring publications, and experimenting with subscription models amid persistent financial losses exceeding $2.6 million monthly by 2022. In 2022, Williams relinquished the CEO position to Tony Stubblebine, a former executive at Coach.me and Medium's largest external publisher via his Better Humans publication, which focused on content. Stubblebine's tenure prioritized cost reductions, mitigation, and reader revenue growth, leading to Medium's first profitable month in August 2024 and sustained profitability thereafter. Williams remains Chairman of Medium, providing ongoing strategic oversight while pursuing ventures like , a social platform emphasizing intentional interactions. No other co-founders are prominently associated with Medium's launch or operations, reflecting Williams' singular vision in its early development; the leadership structure has historically favored flat hierarchies, including a period without traditional managers to foster innovation.

Organizational Structure Experiments

In the early 2010s, Medium experimented with , a system developed by Brian Robertson that replaces traditional managerial hierarchies with distributed authority across self-organizing "circles" and dynamic roles. The company adopted it around 2013–2014 under founder Ev Williams, who viewed it as a means to foster autonomy, accelerate decision-making, and align employees more closely with organizational purpose by eliminating fixed managers and emphasizing role-based accountability. at Medium structured work into nested circles—such as those under Product Development for Reading and Discovery—where individuals filled multiple evolving roles, resolved operational "tensions" in tactical meetings, and escalated issues without needing hierarchical approvals, allowing organic scaling as roles expanded into new circles. Proponents within Medium, including engineering lead Jason Stirman, claimed the system enabled faster iteration and adaptability, with employees reporting greater momentum and reduced bureaucratic delays compared to conventional structures. However, it diverged from purely flat organizations by maintaining a defined power distribution via "lead links" who assigned roles, countering misconceptions of it being unstructured chaos. Early benefits included enhanced individual ownership, though challenges emerged in providing feedback and praise, prompting internal tools like a "High Five Machine" for recognition. By March 2016, Medium abandoned after approximately two years, citing its imposition of a "small but persistent tax" on effectiveness and interpersonal connection, particularly in coordinating large-scale initiatives across functions. Head of Operations Andy Doyle noted that while not philosophically flawed, the system's rigid processes for and codification hindered proactive work and scalability, exacerbating coordination difficulties as the company grew. Public misconceptions also complicated talent recruitment, deterring candidates accustomed to traditional frameworks. Post-abandonment, Medium transitioned to a customized approach blending distributed with pragmatic alignment mechanisms, emphasizing principles such as individual-driven change, tied to rather than control, and adaptable decision rubrics over consensus. This hybrid retained Holacracy-inspired elements like transparency via internal tools but prioritized cross-functional coordination, reflecting empirical lessons that radical suits early-stage agility but falters without mechanisms for enforced alignment in complex operations. No subsequent large-scale structural experiments have been publicly detailed, with focus shifting toward operational sustainability.

Financial Sustainability and Metrics

Medium's primary derives from its membership subscriptions, priced at $5 per month or $50 annually, which provide unlimited access to paywalled content and support a revenue-sharing model with writers through the Partner Program. Additional income includes limited and sponsored series, though the platform has historically de-emphasized ads in favor of subscriptions to avoid dependency on volatile markets. As of October 2023, Medium reported approximately 850,000 paying subscribers, yielding an estimated gross annual recurring revenue of $42.5 million, calculated on the basis of the lower annual subscription rate. The platform has faced ongoing challenges to financial sustainability, having raised $132 million in venture funding without achieving consistent profitability through multiple strategic pivots, including layoffs in and shifts away from advertising-heavy models. Founder Ev Williams emphasized in 2016 that the company's focus prioritizes meaningful impact over short-term revenue maximization, contributing to deliberate experimentation rather than aggressive monetization. Despite these efforts, Medium remained unprofitable as late as , with Williams noting in that year that subscriber numbers were undisclosed but traffic was substantial. Recent metrics indicate progress toward viability: August 2024 marked Medium's first profitable month in its history, driven by subscription growth and operational efficiencies. Independent analytics from AppFigures estimated $8.9 million in gross revenue from the alone through mid-2024, underscoring the role of app-based subscriptions in scaling income. In October 2023, Medium projected full-year profitability for 2024, supported by subscriber expansion toward 1 million, though exact figures remain private and estimates vary, with some reports citing annual revenues around $48 million to $61 million based on extrapolated membership data. These developments suggest a trajectory toward self-sustaining operations, albeit reliant on continued user growth amid competition from free platforms and the low per-writer payout structure, where most participants earn minimal amounts.

Content and Community Dynamics

User Demographics and Participation

Medium's user demographics skew toward younger professionals, with the largest age group being 25–34-year-olds, followed closely by 18–24-year-olds, and over 70% of users under the age of 50 as of February 2025. distribution is male-dominated, at approximately 64% male and 36% female. The platform's audience is heavily concentrated , where it ranks 401st among visited websites, though it draws global traffic with over 105 million monthly views worldwide in early 2025. Participation on Medium emphasizes and consumption, with readers vastly outnumbering active writers. Estimates place registered users at around 63 million, though official figures are not disclosed by the company. Active writers, defined as those regularly, number in the tens of thousands, competing for visibility among millions of stories. The platform reported approximately 850,000 paying subscribers in October 2023, supporting a revenue-sharing model that incentivizes high-quality contributions from a subset of prolific creators. Engagement metrics highlight reading and interaction, with users participating via claps (a like-equivalent), comments, , and follows. Monthly readership exceeds 60 million, driven by algorithmic recommendations and topic-based discovery, though precise active user counts remain proprietary. This dynamic fosters a selective where top-performing content garners disproportionate attention, while many writers receive minimal views.

Publications, Curation, and Content Formats

Medium publications function as collaborative hubs where multiple authors publish stories unified by common themes, topics, or brands, often managed by editors who oversee submissions and curation. These entities resemble digital magazines or newsletters, enabling organizations, teams, or individuals to aggregate content, customize layouts with logos and color schemes, and control editorial workflows such as story approvals and scheduling. Publications distribute earnings from Medium's Partner Program among contributors based on reader engagement, with editors able to set revenue-sharing rules. Curation on Medium combines algorithmic distribution with human review to elevate stories for wider readership. The platform's recommendation engine promotes content using factors like topic tags, reader follow preferences, and initial signals such as claps and reading time. curation, handled by Medium staff or editors, involves selecting stories for features on topic pages, home feeds, or digests, often prioritizing depth, , and alignment with audience interests over raw popularity. Stories achieving curation status experience amplified reach, though placement depends on ongoing performance metrics and can be rescinded if declines. Medium's core content format centers on "stories," which are long-form, text-driven articles editable via a interface supporting headings, bold/italic text, bullet lists, blockquotes, and code blocks for readability. integration includes image uploads, galleries, and embeds for videos, audio clips, or content from external platforms, though native video or hosting remains unsupported. Writers can structure related stories into series for sequential presentation or submit them to publications for thematic grouping, with formatting emphasizing scannability through subheadings and white space to sustain reader attention.

Ideological Leanings and Bias in Content

Medium's content displays a left-center ideological , primarily through curated story selection that moderately favors progressive viewpoints over conservative or centrist ones, as evaluated by bias assessors. This assessment stems from analyses of prominent articles, which often emphasize , technology ethics from a liberal lens, and critiques of traditional institutions, while underrepresenting alternative perspectives. Factual reporting varies due to reliance on unsourced user contributions, but the platform's amplification mechanisms exacerbate the skew by prioritizing high-engagement topics resonant with its core audience. The emerges organically from the platform's user demographics, which consist largely of urban, educated professionals in tech and media sectors—groups that statistically lean Democratic and left-of-center in political affiliation. For instance, examinations of writer profiles and content themes reveal a dominance of left-leaning authors, with progressive narratives on issues like inequality and garnering disproportionate visibility through reader claps, follows, and algorithmic distribution. This self-selection creates an effect, where dissenting views, such as those advocating free-market solutions or cultural traditionalism, receive limited promotion despite the platform's open-submission model. Conservative and right-leaning writers have documented challenges in sustaining engagement, noting that their articles often attract hostile commentary or fail to trend, in contrast to the supportive ecosystem for left-leaning pieces. This disparity is attributed not to overt censorship but to community-driven dynamics and implicit preferences in curation, where editors and algorithms favor content aligning with the platform's roots and founder Ev Williams' progressive outlook. Nonetheless, pockets of ideological diversity persist, with libertarian and contrarian publications achieving niche followings, though they rarely penetrate mainstream recommendations on the site.

Controversies and Criticisms

Internal Moderation Practices and Issues

Medium maintains internal moderation through its Trust and Safety team, which employs algorithmic detection combined with manual reviews to identify violations of its rules, including prohibitions on spam, manipulation of engagement metrics, and fraudulent activities such as fake account creation or artificial read generation. The platform's rules explicitly ban behaviors like posting low-quality or deceptive content intended to game the Partner Program's revenue-sharing model, which pays writers based on verified member reads and engagement. Enforcement actions include content demotion, distribution limits, and account suspensions, with a focus on protecting authentic human-generated stories over automated or manipulative output. Fraud issues have intensified due to the Partner Program's incentives, leading to organized schemes involving bot networks for inflating reads, impersonation of established writers via fake profiles lacking genuine followers or history, and undisclosed use of AI to produce bulk spam articles. In March 2024, Medium suspended approximately 1.7% of active Partner Program writer accounts flagged for likely fraudulent participation, targeting tactics like coordinated read-farming operations. By January 2025, the platform reported additional suspensions of accounts engaged in persistent spam and , emphasizing ongoing algorithmic improvements to detect such anomalies without detailing specific thresholds or appeal mechanisms. Undisclosed AI-generated content, often linked to , faces strict limits: such posts receive reduced distribution and are ineligible for Partner Program earnings if they violate authenticity rules, as announced in policies updated in early 2024 to curb low-effort, machine-produced spam flooding feeds. In contrast, disclosed AI-generated content adhering to platform guidelines is permitted for general distribution, though ineligible for monetization via the Partner Program; for example, the Digital Author Persona "Angela Bogdanova," an explicitly AI-based account from the Aisentica Research Group, maintains an active profile with 2025 publications without triggering fraud or spam detection. User reports highlight challenges in the process, including opaque decision-making and limited recourse for disputed suspensions, with some writers claiming erroneous flags for legitimate activity, though Medium maintains these measures prioritize community integrity over individual appeals. Despite these efforts, accounts continue to proliferate, eroding trust by mimicking credible authors and promoting external like fake job offers or schemes embedded in articles.

Allegations of Political Bias and Suppression

Medium has been accused by some writers of exhibiting through reduced algorithmic promotion of conservative-leaning content. In a November 2023 article, author Sean Michael Lewis detailed experiencing drastically lower engagement on two politically oriented pieces: one examining politicians' top donor disclosures and another drawing parallels between media coverage of and , with views dropping 80-90% relative to surrounding publications and receiving zero likes, prompting suspicions of deliberate throttling akin to practices alleged on other platforms. Critics have also highlighted an apparent leftward skew in Medium's editorial curation and partnerships, including extensive distribution of posts by Democratic figures like , , and , alongside the platform's association with figures such as , a board member known for progressive activism. In contrast, while conservative intellectual has appeared on Medium's "Trending" lists, such instances are cited as exceptions amid broader perceptions of favoritism toward liberal viewpoints in in-house publications like Level. These allegations echo wider conservative grievances against tech platforms but lack empirical substantiation specific to Medium, with available confined to individual anecdotes rather than patterns of outright bans or targeted demonetization for ideological reasons. Medium's content rules emphasize prohibitions on , , and without explicit partisan carve-outs, and no large-scale analyses have documented systemic suppression of right-wing perspectives on the site, distinguishing it from more moderated social networks. Studies on platform bias more generally, such as those reviewing data, attribute disparities in visibility to higher rates of policy-violating content from conservative accounts rather than intentional .

Government Censorship and Access Blocks

In , access to Medium has been blocked since April 10, 2016, as part of the government's Great Firewall apparatus, which targets platforms hosting uncensored content including blogging sites like and Blogger. The restriction prevents direct access from , requiring users to employ VPNs or other circumvention tools to view or publish on the site, reflecting Beijing's systematic control over foreign online publishing to suppress dissenting narratives. Malaysia imposed a nationwide block on Medium in January 2016, prompted by the platform's refusal to remove investigative reporting from Sarawak Report, an outlet documenting alleged financial scandals involving then-Prime Minister Najib Razak's 1MDB fund. The cited violations of local content laws, but the action effectively censored critical journalism; Medium's implementation of sitewide encryption at the time thwarted selective content filtering, leading authorities to block the entire domain instead. Egyptian authorities cut off access to Medium on June 10, 2017, during an escalation of digital restrictions ahead of constitutional amendments consolidating President Abdel Fattah el-Sisi's power. This was part of a broader blocking of over two dozen news outlets, including independent sites publishing of the proposed changes, as documented by internet monitoring groups; the move aligned with Egypt's pattern of preemptively silencing online discourse deemed threatening to regime stability. In , users began reporting intermittent access disruptions to Medium via major ISPs starting around October 25, 2025, with Medium attributing the issues to external network-level blocks beyond its control. While the precise trigger remains unconfirmed, such ISP-enforced restrictions in have historically followed government directives targeting platforms for hosting politically sensitive content, though no official statement specified Medium in this instance.

Reception and Broader Impact

Positive Achievements and Innovations

Medium introduced a minimalist, distraction-free interface for writing and reading long-form content upon its launch in August 2012, prioritizing substance over algorithmic virality and enabling seamless sharing of ideas without traditional blogging overhead. This design innovation revived in in-depth online essays, contrasting with short-form dominance and fostering environments for nuanced discourse. The platform's algorithmic distribution system, refined over years, surfaces content based on genuine —such as reading time and claps—rather than paid promotion, which has democratized discovery for independent writers and elevated over . Complementing this, Medium's Publications feature allows curated collections akin to digital magazines, aggregating themed content from contributors to build communities around topics like technology and . In 2017, Medium launched its Partner Program, compensating writers through from member subscriptions tied to article performance, which has distributed earnings to thousands of creators and incentivized sustained, high-value output without ads or data exploitation. By eschewing dependency, the model sustains operations via over 1 million paying members, achieving financial viability while aligning incentives with reader satisfaction. These elements have scaled Medium to connect over 100 million users monthly, empowering diverse voices—from developers to executives—to publish without technical barriers and influencing broader shifts toward subscription-based, engagement-driven online media ecosystems. Under CEO Tony Stubblebine since 2017, adaptations like enhanced and AI-resistant curation have driven consistent growth, even amid generative content floods, underscoring resilience in prioritizing human-generated depth.

Criticisms of Quality and Viability

Critics have pointed to Medium's open publishing model as a primary driver of inconsistent content quality, allowing an influx of low-effort articles that dilute the platform's . This has been exacerbated by a surge in AI-generated "slop," with Medium CEO Tony Stubblebine acknowledging the issue in October 2024 but dismissing its impact by stating it "doesn't matter" if such content goes unread. Users and observers have noted a proliferation of shallow listicles laden with affiliate links, contributing to perceptions of Medium as a source of spam, particularly in technical topics like programming, where novice-generated content clogs search results. The platform's , introduced as an "open" membership model charging $5 monthly or $50 annually, has drawn criticism for restricting access to premium content and hindering discoverability for non-subscribers. Writers report that placing articles behind the reduces overall readership, as potential audiences encounter barriers and opt for free alternatives, effectively shrinking the pool of paying members who drive revenue through engagement-based payouts in the Partner Program. This model fosters dependency on Medium's opaque algorithm for visibility, where unpredictable distribution favors established writers over newcomers, leading some to abandon the platform for self-hosted sites. Regarding viability, Medium reported its first profitable month in August 2024 after 12 years of operation, with app revenue reaching $8.9 million year-to-date and projections toward 1 million subscribers yielding approximately $50 million in annual recurring revenue. However, skeptics argue the subscription-heavy remains precarious amid declining traffic—down for two consecutive months as of October 2025—attributed partly to the paywall's friction and competition from platforms like , which have surpassed Medium in monthly visits. The platform's history of pivots, including shuttering its publisher program in , underscores ongoing challenges in balancing creator incentives with sustainable growth, as free content abundance elsewhere erodes willingness to pay.

Influence on Online Publishing and Journalism

Medium introduced a streamlined platform for online publishing in August 2012, emphasizing minimalist design, markdown-based editing, and distraction-free reading to lower barriers for writers and enhance audience engagement with substantive content. This approach contrasted with ad-cluttered blogs and social feeds, aiming to revive long-form writing by measuring success through "Reads"—engagement based on scroll depth rather than mere pageviews—and fostering curation via features like Editor's Picks introduced in September 2013. By acquiring long-form journalism outlet Matter in April 2013 and hiring editorial staff, Medium positioned itself as a venue for thoughtful essays and investigative pieces, attracting contributors such as journalists Quinn Norton and Joshua Davis. The platform's 2017 pivot to a membership model, charging $5 per month for unlimited access starting March 22 and launching the Partner Program on August 22 to compensate writers via from member engagement, marked a shift toward reader-funded . This incentivized original, high-engagement content over viral , enabling some independent writers to earn six-figure incomes by 2019 through pay-per-engagement without relying on ads or personal sites. However, the model's dependence on Medium's algorithm and internal traffic distribution limited broader discoverability, prompting partnerships with outlets like The Awl in October 2015 that often dissolved amid platform instability, such as traffic drops for The Ringer by May 2017. Medium's emphasis on collaborative tools—like annotations added in 2013 and "Claps" for feedback in August 2017—further democratized idea-sharing, influencing the rise of networked writing communities and prefiguring elements of the creator economy's direct-to-audience models. While it challenged traditional by offering an ad-free alternative for distribution and earnings, outcomes were mixed: curation helped surface quality amid abundance, but unprofitability and pivots, including layoffs of 50 staff in January 2017, underscored tensions between and sustainable incentives. Ultimately, Medium elevated design standards for digital long-form—evident in its tiled Collections and rich launched in December 2013—but reinforced platform dependency, altering how writers balance independence with algorithmic gatekeeping.

Technical Foundations

Software Architecture and Scalability

Medium employs a comprising approximately 12 production services, with primary backend development in for application servers and Go for auxiliary services such as image processing. Reverse proxies and load balancers, including and , distribute traffic across these services. The frontend utilizes a custom framework built on the Closure Library, Closure Templates for rendering, and Closure Compiler for optimization and minification, paired with and LESS for styling. Data persistence relies on Amazon DynamoDB as the core NoSQL database, augmented by Redis for caching to mitigate hotspots and throughput throttling in DynamoDB. Additional storage includes Amazon Aurora for relational data needs and Neo4j for graph-based entity relationships, with a master-slave replication setup (one master, two slaves). Analytics and ETL processes leverage Amazon Redshift as a data warehouse alongside Apache Spark. The platform deploys on Amazon Web Services (AWS), utilizing EC2 instances within a Virtual Private Cloud (VPC), with infrastructure managed via Ansible and continuous integration via Jenkins. Scalability is achieved through horizontal scaling, running multiple instances per machine to handle blocking and distribute load across services. Content delivery networks (CDNs) such as CloudFront, , and manage global traffic distribution, caching static assets, and . For high-throughput components like email digests, AWS Simple Queue Service (SQS) separates event queues to smooth traffic spikes, with randomized delays and dedicated processing shards enabling predictable autoscaling; this approach increased digest capacity by 282% by reducing peak loads and optimizing event generation for active users only. Go-based services enhance efficiency for compute-intensive tasks, while caching and groupcache libraries further alleviate database and processing bottlenecks under heavy read/write demands. These measures support Medium's handling of millions of daily reads, though the architecture's reliance on DynamoDB necessitates ongoing hotspot detection via tools like , Logstash, and .

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