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The American Principles Project (APP) is a socially conservative 501(c)(4) political advocacy group founded in 2009 by Robert P. George, Jeff Bell, and Francis P. Cannon.[2] It is chaired by Sean Fieler.[3][4] It is led by Terry Schilling, the son of the late former U.S. Representative Bobby Schilling.[5][6] The organization has an affiliated super PAC (political action committee), the American Principles Project PAC, which receives significant funding from Richard and Elizabeth Uihlein.[7][8] It also has an affiliated 501(c)(3) nonprofit think tank, the American Principles Project Foundation.

Key Information

The American Principles Project focuses on using social issues, instead of economics, as a way to turn out voters for conservative candidates.[9] APP advocates for parental rights and has criticized or opposed abortion rights, Common Core education standards, Federal Reserve System monetary policy, same-sex marriage, transgender rights, and voting rights legislation. In particular, after the Supreme Court ruling on same-sex marriage in 2015, APP shifted to advocacy against affirmation of transgender identity in young people.[10]

APP uses polls, focus groups, and other behavioral science methods to decide on messaging for political campaign advertising.[9] The organization's headquarters is in Arlington County, Virginia.

History

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Early activities

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In 2009, Princeton University legal scholar Robert P. George and political strategist Francis P. Cannon formed APP, originally named American Principles in Action. They aimed to create a grass-roots movement around George's ideas, which included that homosexual sex is morally wrong.[11] The APP board includes Maggie Gallagher, an advocate against same-sex marriage.[12] In 2010, Jeff Bell became the policy director at APP, alongside Cannon.[13] Bell established a project to encourage Tea Party movement lawmakers to support a return to the gold standard.[14][15] Bell left his APP position in 2014.[16]

In 2011, APP sponsored a Republican presidential primary debate, called the Palmetto Freedom Forum, where panelists Jim DeMint, Steve King, and Robert P. George asked questions.[17] Questions included Tea Party-related topics such as limited government, and candidates discussed upholding the Defense of Marriage Act and repealing other legislation.[18]

Focus on social issues

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Following the Republican Party's post-2012 election review, in which the GOP suggested de-emphasizing social issues, APP published a report detailing the importance of social issues to the Republican Party.[19] The report pointed out that Republicans ran almost exclusively on economic issues during the 2012 election to lackluster effect.[19]

During the 2016 Republican Party presidential primaries, APP created a pledge to sign the First Amendment Defense Act into law that was supported by the majority of Republican candidates.[20] APP criticized Donald Trump for not being among the first to commit to the pledge,[21][22] although he later supported it.[20]

In 2019, APP published a report that said "married and family-oriented voters are a crucial, and likely the most crucial, component of the GOP coalition" and recommended focusing political messaging on parental rights, education, anti-pornography, anti-abortion, anti-commercial surrogacy of babies, the gold standard, pro-family tax policy, and paid parental leave.[23] In 2021, APP created a membership program that it called an "NRA for Families."[24]

The Advocate has described APP as a right-wing extremist group due to its deceptive campaign advertisements about transgender people,[25] and the Anti-Defamation League said that APP advocates for "anti-transgender hate".[26]

In 2022, APP called itself "Maine Today & Public Insight" to conduct polls in Maine, and it was criticized for using a name that could be confused with existing organizations such as MaineToday Media.[27] APP explained that it was using polls to test messaging for campaign ads: "We like to get them into the news cycle. And we like to generate earned media around the ads to get them even more exposure."[27]

APP is a member of the advisory board of Project 2025,[28] a collection of conservative and right-wing policy proposals from the Heritage Foundation to reshape the United States federal government and consolidate executive power should the Republican nominee win the 2024 presidential election.[29]

Terry Schilling, president of APP, advised the 2024 Republican National Convention platform committee on social and family issues.[30]

Super PAC

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APP started its super PAC, originally named the Campaign for American Principles,[31] in 2015 after the Obergefell v. Hodges ruling.[32]

APP chairman Sean Fieler, a hedge fund manager, is a major funder of the American Principles Project and has given more than $1.3 million to the APP super PAC.[33] It received $136,000 from billionaire Robert Mercer in 2016.[34] The PAC received $3.2 million from Richard and Elizabeth Uihlein between 2020 and 2022.[7] Thomas Klingenstein, chairman of the Claremont Institute, contributed $500,000 to the PAC in 2020.[33] In the second half of 2023 the PAC received $2.3 million in funding, including $2.1 million from Restoration PAC, which is mostly funded by the Uihleins.[8]

In 2020, the APP PAC spread disinformation that falsely claimed Joe Biden endorsed "sex change treatments" for children between age 8 and 10 years old.[35][36] In 2022, the PAC spent $25,000 on commercials for a school board election in Polk County, Florida,[37] supporting candidates that were running on a parental rights platform.[38] The commercials said that Democrats are "teaching trans ideology and anti-American critical race theory", but representatives for Polk County schools said those claims were false.[23] APP does not have local connections to Florida, but it wanted to use the school board election as a test case for other campaigns.[7]

In 2023, the APP PAC spent at least $796,000 on advertising in support of Daniel Kelly in the 2023 Wisconsin Supreme Court election, including ads with false information about school district policies regarding transgender youth.[39][40] Kelly lost that election to Janet Protasiewicz.[41] In 2023 the PAC also funded an attack ad against Kentucky governor Andy Beshear that said re-electing him would lead to the government removing trans children from families if parents asked them questions, which was not part of his platform.[42] Additional APP ads made other false claims about transgender youth and health care in Kentucky.[43] APP spent $1.7 million to oppose Beshear, who won the election.[44]

The APP PAC has worked with the Logan Circle Group to produce advertisements.[7]

Policy positions and campaigns

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Abortion

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APP is anti-abortion.[45] In 2009, APP cofounder George explained his position that abortion is a moral crime.[11] In 2023, APP policy director Jon Schweppe recommended that politicians pursue a federal ban on abortion with exceptions popular with voters, including rape, incest, or if the health or life of the mother is at risk.[46] APP president Schilling also called for "A 15-week law that allow[s] exceptions for rape, incest and life of the mother. That’s harder for the other side to take down."[47]

Diversity programs

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APP has conducted focus groups to evaluate how to effectively criticize the concept of diversity programs as part of election campaigns for conservative candidates, such as evaluating whether the terms "woke" and "DEI" received positive or negative responses.[48]

Education

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The American Principles Project has been critical of Common Core standards.[49] In 2012, Jane Robbins, Senior Fellow at the American Principles Project, and Emmett McGroarty, executive director of APP Education, co-authored a report for the APP and the Pioneer Institute called Controlling Education From The Top: Why Common Core Is Bad For America.[50] APP staff members have testified before state legislatures, encouraging states to withdraw from the Common Core standards.[51] APP argued that the Republican Party would suffer in the 2016 presidential election if it fielded a pro-Common Core candidate.[52] APP president Cannon criticized Trump's appointment of Betsy DeVos as United States secretary of education in 2016 because they did not think she was sufficiently opposed to Common Core.[53]

APP chairman Sean Fieler told Politico in 2014 that he had instructed the American Principles Project to invest $500,000 in organizing the opposition to the Common Core education standards as part of his organization's "long-standing drive for school choice."[54]

Gay and transgender people

[edit]
Further information: 2020s anti-LGBT movement in the United States

APP aims to change societal attitudes toward gay and transgender rights.[55] APP has funded political campaign ads that reflect the organization's opposition to civil rights protections for LGBTQ people.[56] APP has opposed same-sex marriage and supported restrictions on transgender youth.[57] APP has said that its longterm goal is to eliminate transgender healthcare in its entirety.[58] It has opposed allowing parents to approve gender-affirming healthcare for their children, such as puberty blocking medication.[59]

APP declined to attend the annual Conservative Political Action Conference in 2011 in protest of the conference including a gay conservative group, GOProud, saying that the group was "working against one of the most basic tenets of conservatism".[60][61]

In the 2017 Virginia elections, the American Principles Project ran anti-transgender robocalls in the district of Democratic candidate Danica Roem, a former journalist who is a transgender woman.[62]

In 2019, APP conducted research on how to raise voter concern about transgender rights in order to build support for conservative candidates, and it decided to emphasize messaging about transgender children in sports competitions.[63][10] APP President Cannon said their polls showed that bathroom bills were less likely to motivate people to vote than potential unfairness in sports.[63] APP has also said that it used the topic of women's sports as a way to get "opponents of the LGBT movement comfortable with talking about transgender issues".[57]

In 2020, APP president Schilling was criticized for posting disparaging comments about gay and transgender people on Twitter.[5][6]

In 2022 the American Principles PAC funded political advertisements in six states with claims about Democratic candidates, such as that they were "pushing dangerous transgender drugs and surgeries on kids" and "would destroy girls’ sports".[64] The APP PAC spent close to $16 million in the 2022 midterm elections on anti-trans campaign ads,[65] although the Republican candidates lost many of those elections.[66]

In February 2023, the group's president, Terry Schilling, told CNN that they oppose gender-affirming care for all Americans, regardless of age and that they are working with states to introduce and pass bans on it for all ages, but are starting with bans for children since "that's where the vast majority of the American people are right now."[67] As of April 2023, 24 of 31 ads on the APP YouTube channel were about LGBTQ topics.[40] APP has said that focusing on transgender youth has prompted thousands of new donors to contribute to its organization.[10] Other Republican leaders have opposed efforts to focus on transgender youth over other issues.[41]

According to NOTUS in 2025, it was Schilling who had originally convinced the Donald Trump and the Republican Party to begin its extensive campaign against trans rights.[68]

Immigration

[edit]

Alfonso Aguilar, APP's Director of Hispanic Engagement, has spoken in favor of birthright citizenship[69] and against use of the term "anchor baby".[70] He has supported immigration reform, including a path to citizenship for illegal immigrants.[71] In 2015, Aguilar opposed Trump's platforms on legal and illegal immigration,[72] and said Trump's derogatory comments about Mexican immigrants were "ludicrous, baseless and insulting",[73] but endorsed Trump in 2016.[74]

Monetary policy

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The American Principles Project has been critical of Federal Reserve System monetary policy and advocated for monetary reform by suggesting a return to the gold standard.[75] Jeff Bell, APP policy director, went on a bus tour around Iowa in 2011 to give speeches about the gold standard ahead of the 2012 Iowa Republican presidential caucuses.[76][77] A columnist at the National Catholic Reporter described APP's advocacy for the gold standard as "crazy".[78]

In March 2015, Steve Lonegan, Director of Monetary Policy at APP, met with Federal Reserve Chairman Janet Yellen along with other conservative activists to discuss interest rate policies and related topics.[79][80]

The American Principles Project organized a conference on economic policy held in August 2015 in Jackson Hole, Wyoming, to advocate for hard money monetary policies and an end to government involvement in the money supply.[81][82] According to associates of hedge fund CEO Robert Mercer interviewed by Bloomberg, Mercer was the main financial backer of the Jackson Hole Summit.[83]

Pornography

[edit]
See also: Legality of pornography in the United States and Anti-pornography movement in the United States

APP has argued for establishing laws that would limit access to pornographic websites, as a way to change the cultural acceptability of pornography.[84] It has lobbied for state and federal laws requiring age verification systems for pornographic websites, including the Kids Online Safety Act.[85]

Technology companies

[edit]
See also: Big Tech § Accusations of censorship and election interference

In 2021, APP's policy director Jon Schweppe said that Big Tech companies have interfered in elections and censored conservatives, such as by removing ads, although Facebook and Google have denied that they censored conservative viewpoints.[86] In 2020, Facebook rejected an APP PAC ad because PolitiFact said the ad was potentially misleading.[87] In 2019, William Upton, who had led the APP PAC, said he did not think that there was systemic bias in the tech industry against conservatives.[88]

APP has worked with the American Economic Liberties Project and progressive activist groups such as Demand Progress on antitrust legislation efforts.[89] In 2021, APP made a website and browser extension that provided information about nonprofits, think tanks, and academic institutions that take funding from Facebook, Google, Amazon, or Apple.[90] The intent was to provide transparency about organizations participating in lobbying about antitrust bills.[90]

APP lobbied for the Protecting Americans from Foreign Adversary Controlled Applications Act.[91]

Voting

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See also: Republican efforts to restrict voting following the 2020 presidential election

APP has worked with Susan B. Anthony Pro-Life America against voting rights legislation.[92] APP supported stricter voting laws, including requiring signature verification for absentee ballots, in order to retain donors to APP who were concerned about voter fraud.[93] In 2021, the APP PAC contributed $280,000 to Restoration PAC, which ran inaccurate commercials about the For the People Act.[94] APP's voting-related work was criticized by some Catholic organizations.[95]

References

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American Principles Project

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The American Principles Project (APP) is a socially conservative 501(c)(4) advocacy organization dedicated to advancing policies that uphold the dignity of the human person in line with America's founding principles, with primary emphasis on safeguarding the family, opposing the promotion of gender ideology and in , and defending traditional values against cultural erosion. Founded in 2009 by philosopher and strategist Frank Cannon during the early Obama administration, APP emerged to bridge intellectual with practical political action, drawing on Reagan-era strategies to address emerging challenges in , , , and family policy. Under current President Terry Schilling, the organization has spearheaded campaigns such as grassroots opposition to educational standards—contributing to its repeal in —and mobilized Republican candidates via scorecards and pledges like the First Amendment Defense Act to protect religious liberty, while recently focusing on initiatives to shield children from online harms and advocate for family-centric legislation in .

Founding and Organizational Overview

Establishment and Founders

The American Principles Project (APP) was founded in 2009 as a 501(c)(4) social welfare organization dedicated to promoting conservative principles centered on human dignity. It was established by , a professor of jurisprudence known for his work in and , and Frank Cannon, a political strategist with experience in social conservative campaigns including those for the . Jeff Bell, a veteran pollster and advisor to presidential campaigns such as those of and , contributed early leadership as policy director, helping to integrate electoral strategy with principled advocacy. The timing of APP's creation coincided with Barack Obama's as the 44th U.S. president on January 20, 2009, following Republican losses in the 2008 election that left the conservative movement seeking renewal ahead of emerging grassroots efforts like the Tea Party. Founders viewed this period as a cultural and political inflection point, where threats to foundational values—such as family structures, religious liberty, and —required a proactive restoration grounded in first principles rather than mere opposition. Unlike reactive , APP emphasized bridging academic with to address undervalued issues like economic empowerment and . Initial activities prioritized research, idea generation, and coalition-building over direct campaigning, with Cannon and Bell drawing on their consulting backgrounds to develop frameworks for long-term influence. Early funding supported these nonpartisan advocacy efforts, positioning APP as a think tank-like entity focused on reinvigorating principles of faith, family, and freedom amid perceived erosions during the Obama administration's early policies.

Mission and Core Principles

The American Principles Project (APP) derives its philosophical foundation from the affirmation of human dignity as the bedrock of just policy, viewing the family as society's primary institution and the essential mediator of liberty and order. This perspective aligns with natural law traditions and the American founding's emphasis on inherent rights, positing that policies must prioritize family integrity to foster individual flourishing and avert societal decay. APP's mission centers on elevating the family as the preeminent political force in Washington, D.C., by organizing it against entrenched special interests that undermine its role. Central tenets include the protection of human life from conception as a prerequisite for , the defense of as the union of one man and one woman to sustain procreative stability, the reinforcement of parental authority against encroachments in and child welfare, and the pursuit of to preserve freedoms conducive to family . These principles reject expansive state interventions that dilute familial bonds, grounded in linking intact families to reduced dependency and stronger communities. APP critiques progressive ideologies for prioritizing individualistic policies over family cohesion, arguing they exacerbate breakdown through mechanisms like redefined social norms and welfare expansions that disincentivize . Empirical data from , including correlations between and elevated risks of , , and disorders, underscore these costs, informing APP's advocacy for reforms that causally bolster formation.

Leadership and Structure

The American Principles Project is presided over by Terry Schilling, who assumed the role of president in 2020 after serving as political director since 2013. Schilling oversees the development and execution of the organization's strategic initiatives, drawing on his background in conservative policy advocacy and messaging. As a 501(c)(4) social welfare organization, APP's structure facilitates advocacy on public policy issues without mandating full disclosure of donors, allowing flexibility in promoting its objectives through lobbying and public campaigns. This framework is supported by affiliated entities, including the American Principles Project Foundation, a 501(c)(3) organization dedicated to educational efforts aligned with APP's priorities. Governance is provided by a board of directors comprising individuals with decades of experience in , nonprofit consulting, and organizing. The staff includes specialists in government affairs, communications, and , enabling coordinated efforts in , legislative engagement, and member outreach.

Historical Evolution

Inception During Obama Administration

The American Principles Project (APP) was established in 2009 by professor and political strategist Frank Cannon, amid the early Obama administration's push for expansive federal policies including the (ACA), then known as Obamacare. The organization's responded to perceived threats from federal overreach and , with initial efforts critiquing policies that conservatives argued eroded traditional family structures, such as ACA provisions mandating coverage for services conflicting with religious objections and expanding government intervention in healthcare decisions. These critiques emphasized causal links between centralized mandates and diminished family autonomy, drawing on first-principles reasoning rooted in constitutional rather than deferring to administrative rationales. APP's early work pioneered opposition to the State Standards, which gained traction through Obama administration incentives like grants starting in 2009. Led by policy expert Emmett McGroarty, the group produced highlighting empirical shortcomings, including of stagnant or declining student proficiency in core subjects post-adoption and the standards' misalignment with proven instructional methods that prioritize foundational skills over data-driven experimentation. APP argued that 's top-down design alienated parents from educational decision-making, fostering dependency on unelected bureaucrats and contravening state sovereignty, with data from early implementations showing widened achievement gaps in states like New York and by 2013-2015. From 2011 onward, APP built coalitions for state-level resistance, organizing events like the Palmetto Freedom Forum and supporting legislative pushes that culminated in Indiana's 2014 repeal of —the first such reversal—by framing defenses of traditional values through evidence of policy harms, such as reduced local adaptability leading to instructional rigidity. These efforts prioritized of federal incentives distorting state priorities over narrative-driven endorsements, influencing broader conservative skepticism toward progressive reforms without relying on partisan media echo chambers.

Expansion in the Trump Era

During Donald Trump's presidency from 2017 to , the amplified its advocacy by aligning with the administration's populist emphasis on protecting American families from cultural and policy threats, leveraging the electoral coalition of working-class voters prioritizing over traditional economic . The organization supported Trump's judicial appointments of originalist judges who advanced pro-life causes, including restrictions on late-term abortions and defunding , viewing these as bulwarks against establishment compromises that had previously diluted conservative gains. On , APP endorsed the administration's enforcement measures, such as border construction initiated in 2017 and the reduction of refugee admissions from 110,000 in fiscal year 2017 to 18,000 by , arguing these policies preserved family-centric communities by curbing chain migration and asylum abuses that strained public resources. APP critiqued deviations from these priorities within the GOP establishment, such as proposals for expansions that risked undermining wage stability for low-income , while praising Trump's rejection of such measures in favor of merit-based reforms outlined in the 2019 push. The group advocated for -first economics, contending that empirical trends—like the U.S. fertility rate dropping to 1.73 births per woman by 2017, below replacement levels—necessitated policies linking economic incentives to formation, including expansions signed into the 2017 and Trump's 2020 deferral proposals aimed at easing burdens on working parents. Terry Schilling, APP's president, highlighted these alignments in 2019 media discussions, framing Trump's agenda as a departure from elite-driven that had eroded economic . This period saw APP's strategic expansion through heightened campaign involvement, with affiliated entities ramping up independent expenditures from $29,500 in the 2018 midterm cycle—targeting social conservative turnout in key races—to $3.3 million in 2020, focusing on and presidential battlegrounds to sustain populist momentum without diluting core advocacy on life and borders. These efforts emphasized causal connections between failures, such as unchecked correlating with depressed native-born wages (as documented in labor market studies showing 5-10% wage suppression in low-skill sectors), and broader demographic decline, positioning APP as a bridge between Trump's base and principled .

Post-2020 Developments

In the years following the 2020 election, the American Principles Project (APP) shifted emphasis toward countering Big Tech's influence on family structures and child welfare, launching petitions and advocacy for age verification laws to shield minors from online amid documented rises in adolescent disorders. A 2023 APP policy brief endorsed state-level mandates requiring digital ID checks for adult content sites, arguing they address harms like increased teen depression and suicidality, with CDC data showing visits for surging 31% from 2019 to 2020 and remaining elevated thereafter. APP also backed federal reforms to of the , proposing in policy papers that platforms lose immunity for facilitating child exploitation or algorithmic while retaining protections for good-faith , a stance reiterated in 2022 analyses of tech accountability. APP spearheaded public mobilizations against tech-enabled cultural pressures, including a , 2025, rally at the U.S. supporting Texas's law for access by minors, joined by lawmakers and activists to highlight platforms' role in youth anxiety epidemics. The group endorsed the in proceedings, praising its duties-of-care provisions to mitigate addictive designs and harmful content recommendations, with endorsements from pro-family coalitions underscoring Big Tech's prioritization of engagement metrics over safety. To rally support, APP promoted the "Save the Family" initiative via savethefamily.app, framing it as a membership and donation drive to fortify families against educational and dignity-eroding policies, with 2021-2022 tying family preservation to national stability in media appearances and reports listing annual threats like school-based promotion. This effort complemented election-season ads on parental , which a post-2024 APP-commissioned poll attributed with swaying voters toward Republican gains by emphasizing empirical risks to over abstract equity claims. APP's post-2020 posture integrated Reaganite commitments to and moral order with Trump-era cultural assertiveness, as detailed in a 2024 report crediting GOP victories to unapologetic defenses of biological norms and institutional , positioning the to sustain amid ongoing disputes over electoral processes and tech-driven control without yielding to progressive institutional dominance.

Affiliated Political Arms

Super PAC Operations

The American Principles Project PAC, registered with the on May 3, 2013, operates as an independent-expenditure-only Super PAC, enabling unlimited spending on communications expressly advocating for or against federal candidates while adhering to FEC disclosure requirements. Under the leadership of Terry Schilling, the PAC focuses on supporting pro-family candidates in Republican primaries to challenge those viewed as compromising on core issues like life and traditional values, as well as general election efforts against Democratic opponents advancing abortion rights expansion. This approach emphasizes targeted interventions over broad party support, aiming to enforce alignment with principles such as fetal protection and family integrity rather than unconditional loyalty to incumbents or establishment figures. The PAC has directed funds toward ads critiquing candidates' records on and related family issues, including state-level races with federal implications due to donor networks. For instance, it allocated nearly $800,000 in 2023 to bolster conservative Daniel Kelly's bid in Wisconsin's election, highlighting opponents' stances on life issues amid a contest that drew national attention for its potential influence on -related litigation post-Dobbs. In the 2022 cycle, expenditures supported anti- messaging and in education, contributing to conservative gains in competitive local races like school boards, where groups including the PAC invested over $25,000 in , to back candidates resisting progressive curricula on policies. These efforts, often funded by major conservative donors like Richard Uihlein, prioritized races where small spending margins could sway outcomes, as seen in heightened turnout and wins for aligned candidates in targeted primaries. While federal spending shows variable activity across cycles—with receipts exceeding $1.6 million in early but limited disclosed independent expenditures to date—the PAC's strategy centers on causal leverage in tight contests, such as intervening against open-border proponents by tying laxity to family security threats, though specific ad buys on this issue remain less documented than social conservatism focuses. This issue-driven model has drawn criticism for primary challenges fracturing GOP unity, yet proponents argue it enforces accountability, yielding measurable shifts in candidate positioning on verifiable policy threats like unrestricted late-term abortion advocacy.

Advocacy Foundation Activities

The Foundation, the organization's 501(c)(3) educational arm, conducts non-partisan research and public education initiatives aimed at promoting policies that safeguard human dignity, the unit, and related societal structures. Established to inform policymakers and the public through data-driven analyses, the foundation produces reports highlighting empirical indicators of family erosion linked to specific policies and cultural shifts, such as declining rates, increased out-of-wedlock births, and rising correlated with no-fault laws and welfare expansions. A flagship effort is the 2022 report "Top 25 Threats to the ," which compiles data on 25 entities—including corporations, politicians, and interest groups—allegedly advancing agendas that undermine stability, such as corporate support for gender ideology in schools or policies expanding access to without parental involvement. The report draws on statistical trends, including U.S. Census Bureau data showing family breakdown's economic costs exceeding $1 trillion annually in lost productivity and , to argue for restorative measures rooted in empirical outcomes rather than ideological assertions. In addressing pornography's societal impacts, the foundation has supported educational campaigns citing studies on its links to adolescent declines, with data from sources like the Journal of the American Medical Association indicating correlations between exposure and increased rates of depression, anxiety, and risky sexual behaviors among youth. It has advocated for age-verification mandates on digital platforms, referencing polls where 84% of Americans favor such requirements, and highlighted declarations by 15 state legislatures recognizing as a crisis based on evidence of addiction-like brain changes observed in research. The foundation collaborates with allied organizations and lawmakers on parental rights education, producing resources that detail legislative proposals like school transparency bills requiring notification of parents regarding a child's discussions, grounded in surveys showing 70-80% public support for such notifications. These efforts emphasize data on improved child outcomes in parent-involved environments, such as lower rates in family-centric support systems per CDC vital statistics, while avoiding direct electoral involvement to maintain 501(c)(3) compliance.

Policy Positions and Advocacy Efforts

Defense of Life and Family

The American Principles Project has advocated for restrictions on elective , including support for Mississippi's 2018 prohibiting abortions after 15 weeks of , which the U.S. agreed to review in 2021 as a challenge to . In response, APP President Terry Schilling stated that legalized has resulted in over 60 million unborn children lost since 1973 and correlates with declining rates, arguing that such procedures destroy lives and families. The organization opposes federal measures like the , which would nullify state-level protections, citing polling data showing 53% of voters favor limits at 15 weeks. APP emphasizes biological realities in its pro-life efforts, highlighting demographic consequences such as reduced rates following abortion legalization; states that legalized abortion prior to experienced a 4% decline in births relative to others. This aligns with broader U.S. trends where widespread access contributes to rates below the 2.1 replacement level, exacerbating aging and shortages. The group promotes alternatives like the , which has prevented an estimated 2.5 million abortions by restricting federal funding, thereby supporting and options over elective procedures. On family structure, APP defends traditional marriage as the union of one man and one woman, urging opposition to legislation like the 2022 , which would codify the ruling and override state defenses of traditional definitions. Schilling has warned that yielding on this issue surrenders to efforts eroding the unit, citing causal links between stable, intact marriages and improved child outcomes. Empirical studies confirm children in married, biological two-parent households exhibit higher , lower rates of , and reduced involvement in early family formation compared to other structures. APP counters relativist views by prioritizing these data-driven benefits, positioning the traditional family as essential for societal stability. APP opposes as a corrosive force on family bonds, advocating enforcement of laws and age-verification requirements on adult sites to shield minors. The organization celebrated the Supreme Court's 2025 upholding of Texas's HB 1181 in v. Paxton, noting harms including lowered , normalization of , and elevated risks among youth exposed early. Supporting data indicate use erodes relationship trust through , reduces sexual and overall satisfaction, and correlates with higher rates, with heavy consumption linked to relational breakdown. An APP poll found 83% of voters back such mandates, reflecting 22 states' adoption of similar measures and 16 declaring online a crisis.

Education and Parental Rights

The American Principles Project (APP) played a pioneering role in opposing the State Standards, which were promoted by the Obama administration starting in 2010 as a set of federal education benchmarks adopted by 45 states. Through intellectual critiques and grassroots organizing led by education policy director Emmett McGroarty, APP argued that Common Core constituted unconstitutional federal overreach by shifting control from states and localities to , thereby undermining local experimentation and accountability. This advocacy helped galvanize opposition, culminating in Indiana's legislative repeal of Common Core in 2014 as the first state to do so, and influenced Republican discourse, including Donald Trump's 2016 campaign pledge to end the standards. APP contended that the standards lowered academic rigor by blurring lines between benchmarks and curricula, a view supported by post-implementation data showing stagnant or declining national performance on metrics like the (NAEP), with no broad gains in reading or math proficiency despite billions in associated costs, and evidence of reduced instructional time and negative spillover effects on non-tested subjects. APP promotes school choice and local control as antidotes to centralized failures, endorsing measures like the Educational Choice for Children Act to enable parental options beyond public monopolies, backed by data linking family-directed education to improved student outcomes such as higher graduation rates and cognitive development. In its "Contract with American Families," APP asserts parents' fundamental right to direct their children's upbringing, including vetoing school curricula on topics like sexual education and gender transition that conflict with family values. The organization has backed bills such as the Stop the Sexualization of Children Act to bar federal funding for programs advancing gender ideology in K-12 settings, prioritizing empirical child welfare indicators like elevated mental health risks and suicide ideation among youth exposed to such teachings, as documented in studies of transgender-identifying adolescents who face disproportionate instability absent strong parental guidance. More recently, APP has campaigned against Diversity, Equity, and Inclusion (DEI) mandates in schools, urging defunding of initiatives that impose racial and identity-based preferences, which they argue foster reverse discrimination and divert resources from meritocratic instruction. Endorsing state-level bans and federal scrutiny, APP cites persistent achievement gaps unaffected by decades of equity-focused interventions—such as Black students' NAEP math proficiency trailing at 13% versus 43% for whites in 2022—and growing evidence of backlash, including lawsuits over anti-Asian and anti-white biases in admissions and curricula, as failures of DEI's causal assumptions about systemic discrimination driving outcomes.

Opposition to Identity Politics and DEI

The American Principles Project (APP) critiques diversity, equity, and inclusion (DEI) programs for subordinating merit-based achievement to engineered group outcomes, which it argues exacerbates social divisions and institutional inefficiencies rather than resolving disparities. In its 2022 report on threats to the American family, APP identifies DEI as a mechanism that advances identity politics by enforcing quotas and preferences based on race, sex, or other categories, undermining the principle of equal treatment under law. Empirical analyses align with this view; for example, a Harvard Business Review study of corporate diversity efforts found that mandatory training and diversity managers often yield counterproductive results, such as reduced representation of certain groups or heightened workplace tensions, due to backlash against perceived reverse discrimination. Similarly, a review of over 800 studies concluded that many DEI interventions activate biases and fail to sustain long-term behavioral changes, prioritizing symbolic compliance over substantive equality. APP has actively advocated for defunding DEI in public institutions, recommending in October 2023 that lawmakers eliminate such programs, with policy director Cole Schlese arguing that " begets more " and offers no path to genuine progress. The highlighted federal DEI expenditures under the Biden administration, documenting millions allocated to initiatives like gender-related grants abroad, framing them as wasteful diversions from core priorities like family stability and economic . These efforts position DEI not as neutral equity measures but as ideologically driven policies that erode individual by enforcing collective identities over personal responsibility and competence. A core facet of APP's opposition targets transgender policies in sports and youth interventions, emphasizing immutable biological sex differences over self-identified gender. The group launched a "Pledge to Save Women's Sports" in June 2025, urging officials to bar males from female competitions, citing inherent physiological advantages: post-puberty males exhibit 10-30% superior performance in strength, speed, power, and endurance events compared to females of similar training. APP backed the Protection of Women and Girls in Sports Act and condemned Senate Democrats in March 2025 for blocking its advancement, arguing such policies protect fairness and Title IX protections for biological females. On youth gender care, APP opposes irreversible interventions like blockers and surgeries for minors, viewing them as experimental responses to transient identity issues that risk permanent harm, including and loss. It has campaigned against expanding access to such treatments, as in critiques of Democratic support for "sex changes for kids," prioritizing biological maturation and parental over affirmative models that may overlook comorbidities like autism or disorders prevalent in referral populations. While short-term studies report low rates around 1%, longer-term data reveal methodological gaps, with timelines extending to 8 years and self-reported dissatisfaction in up to 22% of cases in some cohorts, underscoring causal risks from hasty . APP's stance defends foundational equality—treating individuals as ed beings with equal —against identity-driven frameworks that, in its assessment, invert causal priorities by medicalizing social phenomena.

Immigration and Border Security

The (APP) advocates for stringent border enforcement and opposition to , framing uncontrolled as a direct threat to American families through labor market displacement and erosion of wage stability for native workers. The organization has endorsed policies prioritizing national sovereignty, such as former President Donald Trump's 2019 immigration framework, which aimed to end chain migration and lottery systems in favor of emphasizing skills, , and economic contributions to preserve core American principles. This stance reflects APP's broader view that high volumes of low-skilled undercut family formation by competing with working-class Americans for jobs, consistent with labor economic models showing increased supply depresses wages in affected sectors. APP highlights of native worker displacement, particularly for low-skilled demographics, where rapid inflows correlate with reduced opportunities and growth for comparable U.S.-born laborers. Studies indicate that such can lower wages for high school-educated natives by 0-5% in the short term, intensifying economic pressures on providers amid stagnant mobility. The group supports merit-based reforms to mitigate these effects, arguing they align with causal incentives for assimilation and self-sufficiency while avoiding the pitfalls of family-centric or random allocations that dilute selectivity. In campaigns against border laxity, APP ties policy failures to heightened risks of crime and , which disproportionately harm vulnerable families through exploitation and insecurity. Endorsing a National Sheriffs' Association letter, APP warned that non-enforcement has permitted an estimated 10-15 million illegal entries since , enabling cartels and traffickers to operate unchecked and endangering children via coerced crossings and sex trade networks. U.S. Customs and Border Protection data supports this linkage, documenting over 4,500 apprehensions of noncitizens with prior convictions for illegal re-entry and related offenses in 2023 alone, alongside removals of individuals charged with violent crimes. APP's extends to praising like Trump's border actions for curbing these familial harms by restoring deterrence. On cultural grounds, APP promotes immigration restraint to foster genuine assimilation, cautioning that mass inflows overwhelm integration capacities and perpetuate parallel societies resistant to American civic norms. High-immigration contexts show slower and intermarriage rates compared to historical baselines, with enclave effects hindering full adoption of values like essential to family-centric principles. This position underscores APP's commitment to policies ensuring newcomers reinforce, rather than strain, the cultural foundations supporting intact families.

Monetary Policy and Economic Principles

The American Principles Project has critiqued policies for promoting loose monetary expansion, including programs that expanded the Fed's balance sheet to $3 trillion by March , arguing these measures fuel hidden in essentials like (up 5.4% from January 2011 to December 2012) and medical care while suppressing wage growth for working families. In a prepared for APP, economist Marc A. Miles contended that such policies misread by underweighting everyday costs, eroding family and savings amid stagnant despite rising . APP chairman Fieler has described the Fed as unaccountable, asserting in 2011 that its insulation from oversight enables persistent easy-money practices that punish middle-class savers through devaluation. APP advocates returning to gold standard principles to restore monetary discipline and , citing historical evidence that the U.S. gold-backed system from 1879 to 1914 delivered near-zero annual price changes (0.2%) and sustained 4% , fostering middle-class expansion for working families. The organization backed the Gold Standard 2012 campaign, led by Fieler, to advocate ending currency unbacked since 1971, when annual CPI surged to 4.5% compared to 0.2% under prior gold eras, arguing volatility creates asset bubbles and inequality by favoring investors over wage earners. Empirical contrasts highlight -era instability, such as 95% dollar purchasing power loss since 1913, versus gold periods' mild recessions resolved by convertibility resumption, which APP views as essential for family financial security. At the state level, APP promotes recognizing gold and silver as to bypass federal issues, pointing to Utah's 2011 Legal Tender Act, which eliminated capital gains taxes on precious metals and boosted state gold holdings by 50% thereafter, as a model for over a dozen states considering similar measures by 2012. These reforms align with APP's broader economic principles favoring to empower small businesses and families, as articulated by former APP economics director Rich Danker, who in 2013 warned against policies neglecting small enterprises amid federal overreach. Sound money advocacy complements free-market by curbing inflationary distortions that disproportionately burden family-owned operations reliant on stable costs and savings preservation.

Technology Censorship and Free Speech

The American Principles Project (APP) has advocated for reforms to curb perceived by major technology platforms, arguing that algorithmic biases and practices disproportionately suppress conservative viewpoints. In response, APP launched the "End Tyranny" petition, urging Congress to investigate and address incidents and viewpoint discrimination on platforms like and (now X). This effort highlighted case studies of high-profile conservative figures and organizations facing reduced visibility or account suspensions, such as during the 2020 election cycle, where internal platform documents revealed throttling of content critical of certain policies. APP has specifically targeted Section 230 of the Communications Decency Act, contending that its broad liability protections have enabled platforms to act as editorial gatekeepers rather than neutral conduits, thereby undermining First Amendment principles through private corporate censorship. The organization praised Senator Kelly Loeffler's "Stopping Big Tech Censorship Act" in June 2020, which sought to amend Section 230 by stripping protections for platforms engaging in discriminatory moderation. Similarly, APP endorsed a 2020 Senate Republican bill aimed at holding Big Tech accountable for algorithmic suppression, emphasizing that such practices foster echo chambers and erode public discourse. In a 2020 policy paper, APP documented how platforms' removal of content—often under pretexts like "misinformation"—has chilled speech, linking it to broader cultural shifts where dissenting views on social issues face systemic deboosting. Parallel to anti-censorship efforts, APP has prioritized online child protections against and exploitative content, framing these as essential to preserving family structures amid Big Tech's facilitation of unrestricted access. The group supported Bill 1181, signed into law on June 12, 2023, requiring age verification for websites with over one-third pornographic material, arguing it prevents minors' exposure to content linked to increased rates of anxiety and distorted sexual expectations among youth. APP testified in favor of the bill, citing data that over 70% of children encounter online by age 11, often unintentionally via unfiltered searches or algorithms. In January 2025, APP organized a rally outside the supporting 's age-verification law during Free Speech Coalition v. Paxton, defending it against claims of overreach while asserting that platforms' failure to implement basic safeguards normalizes harmful material, contributing to grooming risks and familial breakdown. These initiatives underscore APP's position that Big Tech's dual failures—censoring ideological opponents while amplifying unregulated adult content—represent corporate overreach with tangible societal costs, including diminished trust in digital public squares and heightened vulnerability for minors. In a November 2023 policy brief, APP recommended state-level mandates for device-level filters and , drawing on evidence from jurisdictions enforcing similar measures that reduced underage porn consumption by up to 30%. The organization maintains that reforming platform incentives, rather than relying on self-regulation, is causally necessary to realign with foundational American liberties.

Election Integrity and Voting Reforms

The American Principles Project (APP), in partnership with Susan B. Anthony List, launched the Election Transparency Initiative (ETI) on February 23, 2021, committing multi-million dollars to promote secure elections at the state level. This effort opposes federal overreach, such as H.R. 1, which APP views as undermining state authority over elections, and focuses on measures to build public confidence through verifiable processes. ETI's activities include candidate questionnaires assessing commitments to integrity reforms and public campaigns in battleground states like , Georgia, and , where APP has funded ads scrutinizing local election officials' handling of 2020 irregularities, such as unverified absentee ballots. APP advocates for commonsense voter ID requirements, citing widespread public support—77% of voters in polls—and evidence from states like , where a 2025 constitutional amendment mandating photo ID passed overwhelmingly after ETI's six-figure outreach to 700,000 voters. The organization opposes any weakening of such laws, arguing they prevent without disenfranchising legitimate voters, as substantiated by low rejection rates in ID-compliant states. For absentee and mail-in voting, APP pushes secure and verifiable processes, including signature matching, ballot tracking, and restrictions on harvesting, to mitigate risks highlighted in post-2020 audits revealing discrepancies in states like Georgia. Through ETI's pledge, candidates commit to prioritizing paper ballots with post-election audits and same-day voting options to ensure transparency, rejecting no-excuse mail-in expansions that APP links to higher fraud potential based on data from contested 2020 races. In 2024, APP evaluated candidates, such as criticizing Idaho's Phil McGrane for insufficient support on voter ID and absentee . These reforms are framed as safeguarding equal and family stability by restoring trust in outcomes that influence governance on life and education issues. APP has called for special prosecutors to probe verified fraud instances, emphasizing empirical irregularities over unsubstantiated narratives to preserve electoral legitimacy.

Impact, Achievements, and Criticisms

Key Successes and Electoral Influence

The American Principles Project (APP) played a pioneering role in opposing the State Standards, emerging as one of the first major organizations to articulate substantive critiques through research reports and public testimony. Led by expert Emmett McGroarty, APP's efforts highlighted concerns over federal overreach, curriculum centralization, and academic rigor, influencing state-level deliberations that contributed to withdrawals or repeals in states such as in March 2014 and in February 2014. By testifying before legislatures and fueling a broader , APP helped spark over 170 anti- bills across more than 30 states by mid-2014, slowing national adoption and prompting revisions in several jurisdictions. Through its affiliated super PAC, established in , APP has exerted electoral influence by directing significant independent expenditures toward conservative candidates aligned with and principles. In the 2021-2022 midterm cycle, the PAC completed a $15 million campaign across 13 states, focusing on issues like parental rights and election integrity to support Republican gains in statehouses and . Federal Election Commission data shows the PAC raised and spent over $3.7 million in the 2023-2024 cycle alone, backing candidates who advanced pro- and anti-DEI policies post-Roe v. Wade overturn. These investments aligned with victories such as enhanced state restrictions on and voter ID laws in battleground states, where APP lobbied alongside allies like for "election transparency" initiatives to safeguard conservative legislative priorities. APP's advocacy has also shifted Republican policy focus toward protecting ren from -related ideologies in and , with President Terry Schilling credited for early efforts to frame these as family protection issues starting around 2017. This strategy influenced GOP platforms and state laws, contributing to over 20 states enacting bans on participation in girls' by 2023 and restrictions on gender-transition procedures for minors. By prioritizing empirical arguments on welfare over broader cultural debates, APP's campaigns helped mobilize voter support, as evidenced by polling shifts showing increased parental concern driving turnout in key races.

Major Controversies and Opposing Views

The American Principles Project (APP) has drawn criticism from left-leaning advocacy groups and media for its campaigns against participation in and youth gender transitions, with opponents characterizing these efforts as anti-LGBTQ extremism. In the 2017 House election, APP aired advertisements highlighting Democratic candidate Danica Roem's support for policies allowing individuals access to facilities aligned with rather than biological sex, prompting accusations of fearmongering from outlets like and LGBTQ media. Similar initiatives, including APP's early spotlight on athletes displacing competitors in high school sports, have been labeled as promoting by groups like the , which spent millions countering such ads in 2022 elections. Media bias trackers, such as , rate APP as far-right for these stances, attributing them to ideological opposition rather than evidence. APP counters that its advocacy reflects biological realities and empirical risks, not animus, emphasizing protections for female athletes and minors from interventions with poor long-term outcomes. Peer-reviewed analyses confirm that male physiological advantages—such as greater muscle mass, , and cardiovascular capacity—persist in transgender women even after , conferring performance edges of 10-50% in various sports over biological females. The 2024 Cass Review, an independent assessment of youth services, found the evidence for blockers and hormones "remarkably weak," with low-quality studies failing to demonstrate sustained benefits and highlighting risks like and bone loss, prompting England's NHS to halt routine prescriptions for minors. On (DEI) initiatives, APP's opposition aligns with data showing such programs often exacerbate workplace divisions without improving representation or performance; analyses document DEI training's frequent backfire effect, increasing bias awareness but reducing cross-group interactions, while broader reviews note persistent empirical shortfalls in equity goals despite trillions in corporate spending. These positions prioritize causal outcomes over ideological mandates, rebutting extremism charges as mischaracterizations from sources invested in expansive identity policies. In election advocacy, APP has funded advertisements via affiliated entities like the Election Integrity Network, targeting swing-state officials in 2024 with messages urging certification only after verifying clean processes, which and progressive critics framed as intimidation and echoes of 2020 denialism. Such efforts, building on APP's post-2020 analyses of procedural vulnerabilities, have been accused by outlets like The Hill of camouflaging voter suppression under "integrity" rhetoric. APP maintains focus on verifiable safeguards—such as voter ID, audits, and roll maintenance—citing documented cases, including over 1,500 convictions since 2000 for illegal voting, double voting, and noncitizen ballots tracked by database, arguing these prevent even rare instances from eroding trust without disenfranchising legitimate voters. data acknowledges 's low incidence but concedes targeted reforms address real gaps, countering claims of conspiracism with evidence-based mechanics over unsubstantiated widespread rigging narratives. Progressive sources downplaying these issues often stem from institutions with systemic incentives to expand access over security, underscoring the debate's partisan tilt.

Broader Cultural and Political Reception

The has positioned itself within the conservative as a bridge between Trump-era and traditionalist advocacy, forging alliances that emphasize family-centric policies over purely economic appeals. Its leadership, including president Terry Schilling, engaged directly with in 2016 to advocate for prioritizing , influencing subsequent GOP strategies on issues like and . This alignment contributed to the 2024 platform's explicit pro-family commitments, including protections for parental authority in schools and opposition to federal overreach on cultural matters, which APP publicly endorsed as a return to foundational American values. Such efforts have resonated among populist and traditional factions, helping to reorient party discourse toward causal defenses of institutional family structures amid perceived elite-driven cultural erosion. Across the , APP's reception divides sharply along ideological lines. Within conservative circles, it is viewed as a vanguard for reclaiming the GOP from insufficient opposition to progressive social policies, with its campaigns credited for elevating family issues in electoral rhetoric and legislative agendas. outlets, however, frequently portray APP as a driver of reactionary or exclusionary agendas, particularly critiquing its opposition to policies in youth contexts as rooted in bias rather than principle-based concerns over child welfare and parental sovereignty. This divergence reflects broader institutional tendencies in left-leaning to frame conservative on through lenses of cultural antagonism, contrasting APP's self-conception as proactive stewards of empirical family stability against state or activist encroachments. APP's advocacy has exerted a measurable influence on broader political by amplifying social conservatism's role in conservative mobilization, evidenced by the proliferation of parental rights initiatives in state legislatures post-2020, where Republican candidates increasingly prioritized transparency and as issues. data from this period indicates growing bipartisan concern over parental involvement in , with surveys showing over 70% of Americans supporting restrictions on sensitive topics like in elementary curricula by 2023, aligning with APP's emphasis on evidence-based over ideological instruction. This shift has sustained long-term pressure on GOP platforms to integrate defenses, fostering a that prioritizes causal linkages between and societal cohesion over transient partisan gains.

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  117. https://www.brookings.edu/articles/how-widespread-is-election-fraud-in-the-united-states-not-very/
  118. https://americanprinciplesproject.org/elections/app-cheers-new-pro-family-planks-republican-party-platform/
  119. https://www.mediamatters.org/politico/mainstream-coverage-obscuring-american-principles-projects-hateful-anti-trans-agenda
  120. https://www.cnn.com/2023/02/04/politics/republicans-2024-parental-rights-trump-desantis
  121. https://www.nytimes.com/2023/04/16/us/politics/transgender-conservative-campaign.html
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