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BET
Black Entertainment Television (BET) is an American basic cable channel targeting Black American audiences. It is the flagship channel of the BET Media Group, a subsidiary of Paramount Skydance Corporation's Media Networks division. Launched as a USA Network programming block on January 25, 1980, BET would eventually become a full-fledged channel on July 1, 1983.
As of November 2023[update], BET is available to approximately 67,000,000 pay television households in the United States-down from its 2011 peak of 92,000,000 households.
After stepping down as a lobbyist for the cable industry, Freeport, Illinois native Robert L. Johnson decided to launch his own cable television network. Johnson acquired a loan for $15,000 (equivalent to $55,648 in 2023) and a $500,000 (equivalent to $1,854,921 in 2023) investment from media executive John Malone to start the network. The network, which was named Black Entertainment Television (BET), launched on January 25, 1980. Cheryl D. Miller designed the logo that would represent the network, which featured a star to symbolize "Black Star Power".
Initially broadcasting for two hours a week as a block of programming on the Madison Square Garden Sports Network (which would change their name to USA Network three months after BET launched), the network's lineup was composed of music videos and reruns of popular black sitcoms.
In 1983, BET became a full-fledged entity, independent of any other channel or programming block, though continuing to share channel space with other cable networks on local cable systems due to lack of channel room for their 24-hour schedule until the time of digital cable allowed for larger channel capacity. In some markets, the network would not arrive at all until as late as the early 2010s and Viacom considered it compulsory in retransmission consent negotiations to carry the BET-branded networks with Viacom Media Networks, due to some providers claiming that there was an overall lack of demand for the channel, or excused their lack of interest in BET due to an alleged low to non-existent Black American population within their service area.
BET launched a news program, BET News, in 1986, with Paul Berry as its first anchor. Berry was also a local anchor at WJLA-TV in Washington, DC at that time. Ed Gordon became anchor in 1988. Gordon later hosted other programs and specials on BET, such as For Black Men Only: The Aftermath, related to the 1992 Los Angeles riots, and a recurring interview show, Conversations with Ed Gordon. In 1996, the talk show BET Tonight started with Tavis Smiley as host; in 2001, Ed Gordon replaced Smiley as host of the program.
In 1991, the network became the first black-controlled television company to be listed on the New York Stock Exchange. Starting the late 1990s, the network expanded with the launch of digital cable networks: what is now the general interest channel BET Her was initially launched as "BET on Jazz" (later known as "BET Jazz", "BET J", and "Centric"), created initially to showcase jazz music-related programming, especially that of black American jazz musicians. In 1997, BET entered into a joint venture with Starz (then-owned by John Malone's Liberty Media, but later acquired by Lionsgate years later) to launch a multiplex service of the premium channel featuring black American-oriented films called "BET Movies: Starz! 3" (later renamed "Black Starz" after BET dropped out of the venture following its purchase by Viacom, then-owner of Starz rival Showtime, and now known as "Starz InBlack").
In 2000, media conglomerate Viacom (later to become part of Paramount Skydance) purchased BET for $2.3 billion. In 2005, Johnson retired from the network, turning over his titles of president and chief executive officer to former BET vice president Debra L. Lee.
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BET
Black Entertainment Television (BET) is an American basic cable channel targeting Black American audiences. It is the flagship channel of the BET Media Group, a subsidiary of Paramount Skydance Corporation's Media Networks division. Launched as a USA Network programming block on January 25, 1980, BET would eventually become a full-fledged channel on July 1, 1983.
As of November 2023[update], BET is available to approximately 67,000,000 pay television households in the United States-down from its 2011 peak of 92,000,000 households.
After stepping down as a lobbyist for the cable industry, Freeport, Illinois native Robert L. Johnson decided to launch his own cable television network. Johnson acquired a loan for $15,000 (equivalent to $55,648 in 2023) and a $500,000 (equivalent to $1,854,921 in 2023) investment from media executive John Malone to start the network. The network, which was named Black Entertainment Television (BET), launched on January 25, 1980. Cheryl D. Miller designed the logo that would represent the network, which featured a star to symbolize "Black Star Power".
Initially broadcasting for two hours a week as a block of programming on the Madison Square Garden Sports Network (which would change their name to USA Network three months after BET launched), the network's lineup was composed of music videos and reruns of popular black sitcoms.
In 1983, BET became a full-fledged entity, independent of any other channel or programming block, though continuing to share channel space with other cable networks on local cable systems due to lack of channel room for their 24-hour schedule until the time of digital cable allowed for larger channel capacity. In some markets, the network would not arrive at all until as late as the early 2010s and Viacom considered it compulsory in retransmission consent negotiations to carry the BET-branded networks with Viacom Media Networks, due to some providers claiming that there was an overall lack of demand for the channel, or excused their lack of interest in BET due to an alleged low to non-existent Black American population within their service area.
BET launched a news program, BET News, in 1986, with Paul Berry as its first anchor. Berry was also a local anchor at WJLA-TV in Washington, DC at that time. Ed Gordon became anchor in 1988. Gordon later hosted other programs and specials on BET, such as For Black Men Only: The Aftermath, related to the 1992 Los Angeles riots, and a recurring interview show, Conversations with Ed Gordon. In 1996, the talk show BET Tonight started with Tavis Smiley as host; in 2001, Ed Gordon replaced Smiley as host of the program.
In 1991, the network became the first black-controlled television company to be listed on the New York Stock Exchange. Starting the late 1990s, the network expanded with the launch of digital cable networks: what is now the general interest channel BET Her was initially launched as "BET on Jazz" (later known as "BET Jazz", "BET J", and "Centric"), created initially to showcase jazz music-related programming, especially that of black American jazz musicians. In 1997, BET entered into a joint venture with Starz (then-owned by John Malone's Liberty Media, but later acquired by Lionsgate years later) to launch a multiplex service of the premium channel featuring black American-oriented films called "BET Movies: Starz! 3" (later renamed "Black Starz" after BET dropped out of the venture following its purchase by Viacom, then-owner of Starz rival Showtime, and now known as "Starz InBlack").
In 2000, media conglomerate Viacom (later to become part of Paramount Skydance) purchased BET for $2.3 billion. In 2005, Johnson retired from the network, turning over his titles of president and chief executive officer to former BET vice president Debra L. Lee.