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MTVU
MTVU (formerly stylized as MtvU and mtvU) is an American digital cable TV channel owned by the MTV Entertainment Group, a unit of the Paramount Media Networks division of Paramount Skydance Corporation. MTVU programming initially served 750 college and university campuses across the United States, as part of internally originated cable systems that are a part of on-campus housing or college closed-circuit television systems. In 2008 it expanded to home cable networks. Music videos played on the channel primarily consist of indie rock, pop punk and hip-hop along with limited original programming. MTVU also launched a short-lived campus guide and social media network called Campusdailyguide.com in 2008.
In 2018, the MTV Networks on Campus group was sold by Viacom to Cheddar to launch CheddarU, but the digital cable channel remains available to the public through digital cable.
In recent years, MTVU has lost carriage with the growth of streaming alternatives including its parent company's Paramount+, and has generally been depreciated by Paramount Skydance in current retransmission consent negotiations with cable and streaming providers.
MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002. According to The New York Times, the channel was seeking to compete with Burly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along with College Television Network (CTN) and the most recent entrant at the time, Zilo.
Seven months later, after CTN experienced financial difficulties and as National Lampoon had just acquired the defunct Burly Bear, MTV Networks acquired CTN for $15 million.
MTVU also formerly owned RateMyProfessors.com and in 2006 acquired content management software platform for college newspapers College Publisher Network (later College Media Network) parent company Youth Media & Marketing Network (Y2M) in 2006 before selling it in 2010 to Access Network, who sold it to Uloop in 2014.
In February 2008, MTV Networks discontinued VH1 Uno, a sparsely viewed Spanish language music video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution.
In May 2018, Cheddar TV acquired Viacom's MTV Networks on Campus; outlets associated with that service were converted to carry CheddarU, a new secondary feed which streamed content from the flagship financial-news streaming service and segments from Cheddar Big News to 9 million students on more than 600 campuses; universities which previously screened MTV Networks on Campus continued to receive CheddarU at no cost in exchange for access to the campus (the cable version of MTVU has continued under an automated form). CheddarU was part of the ChedNet division of Cheddar, a division focusing on bringing the service to public screens such as gyms, bars, airports, hotel and other public venues.
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MTVU
MTVU (formerly stylized as MtvU and mtvU) is an American digital cable TV channel owned by the MTV Entertainment Group, a unit of the Paramount Media Networks division of Paramount Skydance Corporation. MTVU programming initially served 750 college and university campuses across the United States, as part of internally originated cable systems that are a part of on-campus housing or college closed-circuit television systems. In 2008 it expanded to home cable networks. Music videos played on the channel primarily consist of indie rock, pop punk and hip-hop along with limited original programming. MTVU also launched a short-lived campus guide and social media network called Campusdailyguide.com in 2008.
In 2018, the MTV Networks on Campus group was sold by Viacom to Cheddar to launch CheddarU, but the digital cable channel remains available to the public through digital cable.
In recent years, MTVU has lost carriage with the growth of streaming alternatives including its parent company's Paramount+, and has generally been depreciated by Paramount Skydance in current retransmission consent negotiations with cable and streaming providers.
MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002. According to The New York Times, the channel was seeking to compete with Burly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along with College Television Network (CTN) and the most recent entrant at the time, Zilo.
Seven months later, after CTN experienced financial difficulties and as National Lampoon had just acquired the defunct Burly Bear, MTV Networks acquired CTN for $15 million.
MTVU also formerly owned RateMyProfessors.com and in 2006 acquired content management software platform for college newspapers College Publisher Network (later College Media Network) parent company Youth Media & Marketing Network (Y2M) in 2006 before selling it in 2010 to Access Network, who sold it to Uloop in 2014.
In February 2008, MTV Networks discontinued VH1 Uno, a sparsely viewed Spanish language music video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution.
In May 2018, Cheddar TV acquired Viacom's MTV Networks on Campus; outlets associated with that service were converted to carry CheddarU, a new secondary feed which streamed content from the flagship financial-news streaming service and segments from Cheddar Big News to 9 million students on more than 600 campuses; universities which previously screened MTV Networks on Campus continued to receive CheddarU at no cost in exchange for access to the campus (the cable version of MTVU has continued under an automated form). CheddarU was part of the ChedNet division of Cheddar, a division focusing on bringing the service to public screens such as gyms, bars, airports, hotel and other public venues.
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