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Cockta
Cockta
Cockta
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from Wikipedia
Cockta
TypeSoft drink
ManufacturerDroga Kolinska d.d.
OriginYugoslavia (now Slovenia)
Introduced8 March 1953; 72 years ago (1953-03-08)
FlavorRose hip, lemon and orange
Websitewww.cockta.eu

Cockta (pronounced [ˈkòːkta][1]) is a soft drink from Slovenia. Its main ingredient comes from dog rose hip; the other ingredients come from 11 different herbs, lemon and orange. Its original variant contains neither caffeine nor orthophosphoric acid.[2]

Origins

[edit]

The origins of the Cockta drink begin in the early 1950s. In 1952, Ivan Deu, the Director of the state-owned corporation Slovenijavino, came up with the idea of producing an original, refreshing Slovenian beverage which would be able to compete against soft drinks from abroad (particularly Coca-Cola), which were not yet being sold in Yugoslavia.[3] The chemical engineer, Emeril Zelinka, an employee of the Slovenijavino research labs, created the drink with a new, different taste, derived from a blend of eleven different herbs and spices; including the rose hip, a prominent flavour within Cockta's blend. The drink was introduced to the market for the first time on 8 March 1953 at a ski jumping competition at Planica.[4]

Ownership

[edit]

In 2000, the Cockta brand was bought by the Kolinska food company, known today as Droga Kolinska d.d. In mid-2010, Croatian holding company Atlantic Grupa d.d. acquired Droga Kolinska.[5]

Sales

[edit]

In the first year of production, four million Cockta bottles were sold in Slovenia alone, and ten years later, sales climbed to 71 million. From Slovenia, Cockta spread across the common market of the other republics of Yugoslavia, but no dedicated bottling facilities were established.[citation needed]

Marketing

[edit]

The initial Cockta launch and marketing campaign was carefully designed. The first bottle and label for Yugo Cockta was created by Sergej Pavlin, then a young architecture student. Pavlin also designed other aspects of the brand's visual image, including the design for Cockta delivery trucks and cardboard packaging for Cockta's bottles.[4]

Many older Slovenes can still remember the posters which swept the entire country as part of the original Cockta marketing campaign: they featured a suntanned young woman, with a hairstyle considered trendy at the time, in a ponytail, with blue eyes, holding in her hands a bottle of the new beverage.[6] The sports event at Planica where Cockta was launched was the earliest form of sports sponsorship in Slovenia.[7]

In 2006, Cockta sponsored the MaxCards World Championships, held in Ljubljana.

In 2013 a survey conducted by Valicon placed Cockta 6th in a list of the top 25 strongest brands in Slovenia. Brand strength was calculated based on brand awareness, experience and usage.[8]

In 2019, "Cockta Free" came onto the market, with this variant containing no added sugar. Cockta is available in 275ml glass bottles, 330ml cans, 0.5 liter and 1.5 liter plastic bottles. Cockta Free is available in 275ml glass bottles, 330ml cans, 0.5 liter and 1.5 liter plastic bottles.[citation needed]

In 2023, Cockta's version of an orangeade launched, called "Cockta Blondie".[citation needed]

Slogans

[edit]
  • 1980 - Pijača vaše in naše mladosti (The Drink Of Your Youth and Ours)[9]
  • 1983 - Še vedno najboljša (Still the Best)
  • 2001 - Prve ne pozabiš nikoli (You Never Forget Your First one)[9]
  • 2002 - Cockte pogrešam (I Miss Cockta; homophone: phonetically read as "How Much I Miss You" when translated)
  • 2005 - Ješ MaxCards, Spiš MaxCards, Piješ Cockto! (You Eat MaxCards, You Sleep MaxCards, You Drink Cockta!)
  • Brez kofeina - brez kisline - brez heca! (No Caffeine - No Sour Taste - No Kidding!)
  • 2012 - Osveži življenje (Freshen [your] life)
  • 2018 - Cockta za vedno (Cockta Forever)
[edit]
  • Cockta since 2018
    Cockta since 2018
  • Cockta from 2015
    Cockta from 2015
  • Cockta Free from 2019
    Cockta Free from 2019
  • Cockta Blondie from 2022
    Cockta Blondie from 2022

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Cockta

View on Grokipedia
from Grokipedia
Cockta is a carbonated soft drink originating from the former Yugoslavia, launched in 1953 as the country's national beverage by chemist Emerik Zelinka at the University of Ljubljana. Crafted from a unique recipe featuring extracts from 11 herbs, dog rose hips, pomegranate, lemon, and orange, along with caramel and mineral spring water, Cockta offers a distinctive herbal aroma and refreshing taste without caffeine or orthophosphoric acid. Its primary ingredients include carbonated water, sugar, a mixture of plant extracts, citric acid, caramel coloring, natural flavorings, and the preservative sodium benzoate. Since its inception, Cockta has evolved into an iconic brand symbolizing authenticity and nostalgia across generations, particularly in and the broader . Originally produced under the name Yugo Cockta, it gained cultural significance during the post-World War II reconstruction era, becoming a staple at social gatherings and embodying themes of peace, love, and resilience through the to . Today, it is manufactured by , a leading Southeast European food and beverage company based in , , with production facilities supplying 24 markets including the and USA. The brand offers variants such as Cockta Original, the sugar-free Cockta Free, and the orange-flavored Cockta Blondie, packaged primarily in recyclable glass bottles produced in partnership with Vetropack since 1953. Sales have grown significantly, with a 42% increase from 2018 to 2022 and over 22 million bottles delivered in 2023, reflecting its enduring popularity in both retail and HoReCa sectors. Cockta's composition and absence of artificial stimulants position it as a premium, health-conscious alternative to conventional colas, maintaining its status as a "legendary" refreshment.

History

Origins and Invention

In 1952, Ivan Deu, the director of the state-owned Slovenijavino winery in what was then the within , returned from a trip to the with a bottle of and proposed developing a domestic carbonated to reduce reliance on imported beverages. This initiative aligned with 's post-1948 shift toward and self-sufficiency, following its break from the Soviet bloc, where local production of consumer goods became a priority to foster economic independence. The following year, in 1953, Emerik Zelinka, a specialist in fruit and herb at Slovenijavino's labs, invented the drink's formula, drawing inspiration from the concept of a "" but creating a unique non-alcoholic profile using dog rose hip as the primary flavor base, combined with 11 medicinal , , and orange extracts. Zelinka's emphasized locally sourced ingredients to embody socialist ideals of , avoiding direct imitation of Western colas while achieving a refreshing, taste. Cockta launched publicly on March 8, 1953, at the ski-jumping competition in , marking its debut as a national product with an immediate advertising campaign featuring promotional girls in red overalls. That same year, it became the first non-alcoholic beverage registered as a in , protected at the Federal Patent Office in and internationally in , solidifying its status under Yugoslavia's socialist framework. A legal dispute soon arose with a competing "Rogaška Cockta" product from the Rogaška Slatina factory, which created a copy using Cockta and ; the dispute was resolved in 1953 in favor of the original at the National Political Arbitration court, with the failed experiment ultimately turned into brandy.

Evolution and Milestones

Following its launch in 1953, Cockta experienced a rapid rise in popularity across , becoming the country's national during the socialist era and symbolizing self-sufficiency in consumer goods. In its debut year, production reached approximately 1 million liters, filling 4 million bottles primarily in , with sales expanding nationwide through aggressive marketing at events like the ski-jumping competition. By the mid-1960s, annual production had surged to tens of millions of liters, supported by 90 licensed manufacturers across the federation, and the drink was exported as to Eastern European markets like as well as the . This growth peaked in 1967 with over 75 million bottles produced annually, establishing Cockta as a of Yugoslav youth and everyday life, often featured in advertisements evoking nostalgia and vitality. The breakup of in 1991 severely impacted Cockta, leading to production halts, market fragmentation, and a sharp decline in sales as the brand struggled to adapt to independent Slovenia's emerging economy. By the mid-1990s, the drink was on the verge of extinction, overshadowed by Western imports like , though it retained nostalgic appeal among as a of the lost socialist federation. A pivotal effort in introduced retro packaging and marketing campaigns, reviving interest and positioning Cockta as a patriotic emblem of Slovenian heritage amid economic transitions. In 2000, following the of its original Slovenijavino, the was acquired by the Slovenian food company Kolinska, which invested in modernization while preserving its herbal recipe. This was followed by Kolinska's merger with Droga in 2005 to form , strengthening distribution in the Adriatic region. The 2010 acquisition of by Croatian firm for approximately €382 million enabled further regional expansion, integrating Cockta into a broader portfolio and optimizing logistics across former Yugoslav markets. A significant milestone came in 2018 with a comprehensive product facelift, including updated in a new 275-ml and subtle recipe adjustments to appeal to contemporary tastes without altering its core herbal profile. This revival strategy, emphasizing natural ingredients and nostalgia, drove a 42% sales increase by 2022, reaffirming Cockta's resilience through political upheavals and economic shifts while solidifying its status as a enduring cultural symbol in and beyond.

Product Characteristics

Ingredients and Formulation

Cockta's formulation centers on a blend of natural components that emphasize its herbal character. The core ingredients consist of , sugar, for acidity, caramel coloring (E150d), as a , and natural flavorings from plant extracts. These elements create a balanced, non-cola profile distinct from typical soft drinks. The secret recipe, which remains a closely guarded aspect of the brand, derives its primary flavor from dog rose hip (), augmented by extracts from 11 undisclosed herbs, along with and orange essences for subtle notes. This eleven-herb mixture forms the unique backbone of Cockta's taste, avoiding artificial flavors, , orthophosphoric acid, and glucose-fructose syrup to maintain an authentic, natural composition. Introduced in 1953, the original recipe was designed to highlight local Slovenian botanicals, setting Cockta apart as a alternative to imported drinks during the post-war era. Subsequent upgrades have preserved the legendary taste, color, and appearance while ensuring the formula's core intensity. In 2023, the Original variant underwent a 5% reduction to align with trends. From a nutritional standpoint, Cockta delivers approximately 40 kcal per 100 ml, equating to about 132 kcal per standard 0.33 L serving, primarily from carbohydrates with negligible fat or protein content. Its caffeine-free nature further reinforces its role as a refreshing rather than an energizing beverage. The beverage employs natural sourced from a deep, pristine well for , contributing to its fresh profile. Production adheres strictly to food safety regulations, ensuring quality and consistency in this natural formulation.

Variants and Packaging

Cockta's standard variant, the Original, features its signature herbal flavor and is available in multiple sizes to suit various consumer preferences, including 0.275-liter bottles, 0.33-liter cans or bottles, 0.5-liter bottles, and 1.5-liter bottles. These formats use for smaller servings to preserve the drink's natural from a and PET for larger ones, emphasizing convenience and portability. In 2019, Cockta introduced a specialized zero-sugar variant called Cockta Free, sweetened with artificial alternatives to maintain the original taste while eliminating added sugars and calories. This version replicates the profile using natural plant extracts and is offered in similar sizes as the Original, including 0.275-liter bottles and 0.33-liter cans. Additionally, in 2022, Cockta launched Blondie, an orange-flavored extension that incorporates the brand's base for a refreshing citrus twist, available in and bottles. Packaging for Cockta has evolved significantly since its debut in the 1950s, when it was bottled in standard glass containers with blue-background labels featuring promotional imagery like a suntanned figure to evoke a lively, summery aesthetic. By 1974, a 0.25-liter European-style glass bottle became standard, and in 1988, the brand expanded to plastic bottles and tin cans for broader accessibility. The 2018-2019 redesign introduced modern, colorful labels with rose-hip motifs—highlighting the key ingredient—and Slovenian heritage elements like stylized herbal illustrations, while retaining the classic bottle silhouette for instant recognition. Since 2010, emphasis on recyclable materials has grown, with PET bottles designed for easy recycling and glass options promoting sustainability. For export markets, Cockta is commonly packaged in 0.33-liter aluminum cans to meet international distribution needs and reduce shipping weight. In Slovenia, bulk syrup formats are available for fountain dispensing in restaurants and venues, allowing on-site mixing with carbonated water to deliver fresh servings.

Ownership and Production

Corporate Ownership History

Cockta was initially developed and produced by the state-owned Slovenijavino winery in 1953, during the socialist era of the , as a domestically formulated alternative to imported Western soft drinks. Under this system, Slovenijavino managed the brand's production and distribution across , leveraging state resources to establish Cockta as a national product without private ownership influences. Following Slovenia's independence in 1991 and the subsequent economic transitions, Slovenijavino faced significant challenges, including a reported in the mid-1990s that disrupted operations and led to the brand's acquisition by private entities. In 2000, the Cockta brand was purchased by Kolinska d.d., a Slovenian food and beverage company, which integrated it into a broader portfolio of consumer goods and initiated revitalization efforts to adapt to market reforms. In , Kolinska merged with Droga to form . This shift marked Cockta's transition from state control to private management amid Slovenia's broader privatization wave in the post-Yugoslav era. In 2010, d.d., a Croatian multinational conglomerate, acquired —the entity that owned the Cockta brand—for approximately 382 million euros, incorporating it into a regional portfolio focused on Adriatic markets. Under 's ownership, the brand has received investments in , enhancing its formulation while emphasizing exports to 24 markets, positioning Cockta as a flagship heritage product. Despite the Croatian parent company, production remains based in at facilities in , maintaining local operational continuity.

Manufacturing Process

Cockta's primary production facility is located in , , and has been operated by since the company's acquisition of in 2010. This site, along with a secondary facility in Apatovec, , and contracted production in , supports an annual capacity exceeding 60 million units, with 46 million liters manufactured in 2023 alone. The manufacturing process follows a 70-year-old recipe centered on natural ingredients, beginning with the careful selection and extraction of essences from 11 herbs, including dog hips sourced from regional suppliers in and surrounding areas. These essences are blended with sugar, , and to form a concentrated , which undergoes through injection of natural CO₂ sourced sustainably. The carbonated mixture is then pasteurized, flavored with natural and orange notes, and integrated for final balance before transfer to automated filling lines for bottling in glass or PET containers. Quality control is integral throughout production, with the facilities certified under HACCP, FSSC 22000, ISO 9001, ISO 14001, and standards. In-house laboratories conduct continuous testing for , chemical, sensory, and microbiological parameters on raw materials, , and finished products, supplemented by external ISO 17025-accredited labs when required; no non-compliance incidents were reported in 2023. Traceability is ensured via the system, enabling rapid product recalls if needed. Sustainability practices emphasize efficiency and environmental alignment with EU standards, including the use of 100% recyclable PET bottles with a 26-ton weight reduction achieved in 2022, and 67% of energy derived from renewable sources, resulting in Scope 1 and 2 CO₂ emissions of 234 tons in 2023. Water usage totaled 41,941 cubic meters, optimized through recycling and efficiency measures. The supply chain prioritizes local and regional sourcing, with 66% of materials at the Rogaška Slatina facility and 87% at Apatovec coming from nearby suppliers, and 94% of assessed suppliers rated as excellent for sustainability criteria.

Market Presence

Sales and Distribution

Cockta maintains a strong presence in the domestic market, where it ranks among the top-selling soft drinks alongside and , particularly in the non-cola segment due to its unique formulation. Annual production volumes for the brand reached 46 million liters in 2023, with a significant portion directed toward , reflecting its enduring popularity as a national icon. The HoReCa sector accounts for approximately 28% of total , while distribution occurs primarily through , specialty stores, and increasingly through platforms, supporting steady consumer access. Internationally, Cockta has expanded through exports to more than 20 markets, leveraging the distribution network of its parent company, , which facilitates reach into neighboring Balkan countries such as , , , and , as well as further afield to the , , , and various EU nations. Partnerships with local importers and communities have been key to this growth, enabling targeted availability in ethnic stores and online retailers abroad. Sales experienced a robust 42% increase from 2018 to 2022, driven by enhanced production capacity and market positioning under 's ownership since 2010. Historically, Cockta achieved peak sales during the and in the former , with production reaching approximately 80 million bottles annually by 1967, establishing it as a leading export product across the region. Following the dissolution of Yugoslavia and intensified competition from global brands like , which entered the market in and quickly captured significant share, Cockta's volumes declined but have since recovered through niche emphasis on its caffeine-free, herbal profile. This strategic differentiation has helped mitigate competitive pressures, contributing to renewed growth in the via expanded and international partnerships.

Cultural and Economic Impact

Cockta holds significant cultural importance in as a symbol of Yugoslav-era and post-independence , often celebrated as the "people's drink" for its accessibility during the socialist period. Launched in as a domestic alternative to Western colas, it evokes memories of and communal gatherings through its enduring 1970s slogan, "The drink of our and your ," which resonates particularly with generations over 50. Following 1991 independence, the brand transformed into an authentic national icon, stirring patriotic pride amid 1990s economic struggles and competition from global rivals. It has been prominently featured in cultural narratives, including references in Slovenian such as works by Ramovš (2010) and Damjan (2010), and was showcased at the ski-jumping festival, a key national event symbolizing sporting heritage. In , the National Museum of hosted an exhibition dedicated to Cockta, underscoring its role in the country's consumer and marketing history. Economically, Cockta bolsters Slovenia's sector by leveraging local sourcing and production. Its formulation relies on organically grown rose hips and 11 regional herbs, supporting Slovenian through of these natural components. The brand's manufacturing facility in employs 74 workers, providing stable jobs and career development opportunities, with 28% of staff engaged in individualized professional plans. In 2023, Cockta recorded €29.3 million in sales, with Slovenia accounting for 22% of total sales amid record growth across markets, aiding the broader Adriatic beverage trade. Socially, Cockta promoted temperance during Yugoslavia's socialist era as a caffeine-free, non-alcoholic refreshment that encouraged moderate consumption amid state-led initiatives. Today, its commitment to natural ingredients—free from orthophosphoric acid, high-fructose syrups, and GMOs—positions it within modern trends, with a 5% reduction in its original formula by and a sugar-free variant suitable for diabetics, inspiring regional toward healthier beverages. The fosters impact through €46,000 in 2023 sponsorships and donations, diversity efforts (including 5.4% of employees with disabilities), and environmental actions like planting 5,500 trees across and neighboring countries. Cockta's export presence in over 20 countries, with 46 million liters produced in 2023, enhances Slovenia's post-2004 accession trade dynamics, particularly along the Adriatic by promoting regional products in markets like , , and . This international reach amplifies the industry's contribution and supports cross-border economic ties. Since 2010, the has earned multiple national recognitions for heritage preservation and branding, including the 2010 museum exhibition highlighting its cultural legacy, the 2023 DIGGIT Grand Prix for the "Your body. Your thing" campaign, and first place at the SOF festival for multi-channel digital efforts.

Marketing and Promotion

Branding Strategies

Cockta's branding strategies have consistently emphasized its unique herbal composition and deep-rooted Slovenian heritage, positioning the beverage as an authentic, "positively different" alternative to mass-market colas since its in 1953. Developed amid Yugoslavia's socialist as a of economic , the brand highlighted its distinct recipe featuring natural rose hips and eleven herbs, distinguishing it from imported competitors like , which entered the market in 1968. This core philosophy of heritage-driven uniqueness evolved through nostalgic appeals in the , with campaigns evoking shared youth experiences to foster national loyalty, and post-independence revivals in the that tied the product to Slovenian cultural pride and retro aesthetics. In the , Cockta shifted toward a premium, nostalgic positioning targeting and , blending tradition with contemporary relevance to appeal to urban, quality-conscious consumers aged 18-35. This evolution addressed declining sales in the by reframing the brand as rebellious and authentic, moving away from category norms toward a celebration of individuality and local identity. The strategy incorporated broader cultural resonance, leveraging Slovenia's post-socialist narrative to underscore self-sufficiency and natural ingredients over global standardization. A in this progression was the 2018 by , which updated the visual identity to fuse 1950s retro elements—such as iconic blue hues—with modern , including a slender, rosehip-inspired shape and simplified logo. Accompanied by the "Your Cockta. Your Thing!", the initiative reinforced the brand's "created different" ethos through a multi-channel national campaign encompassing , out-of-home , and point-of-sale materials that shared heritage stories and . This approach successfully boosted differentiation perceptions (rated 5.3 on a 7-point scale) and premium appeal (3.69 versus Coca-Cola's 3.14), with sales increasing 16% from 2018 to 2019 and market share rising from 14.4% to 16.1% by volume in ; empirical surveys confirmed stronger preference among younger demographics, though older consumers noted a slight dilution of .

Advertising and Slogans

Cockta's advertising efforts began in the early with print campaigns in Yugoslav media, featuring posters and images that positioned the beverage as a refreshing, accessible option for everyday consumption in a socialist context. A notable example was the launch at the ski-jumping competition, where promotional posters by artist Uroš Vagaja depicted a suntanned girl enjoying the drink, complemented by on-site stands, hoardings, and sellers in branded red overalls to evoke vitality and communal enjoyment. Subsequent print ads in the late included witty motifs on matchboxes and photographs of children and families drinking Cockta, reinforcing its role as a wholesome, socialist-era staple. Radio and early television spots further amplified this imagery, often showcasing a "smiling girl drinking Cockta with a " to symbolize simple pleasures and national pride. In the and , following Slovenia's independence and a period of market decline, Cockta's promotions revived through television spots that highlighted its composition and ingredients, appealing to health-conscious consumers amid economic recovery. The 2000 relaunch by Kolinska featured retro-style packaging and nostalgic TV campaigns tying the drink to Slovenian heritage, such as linking it to national sports successes in football and , which helped restore its cultural resonance. A key nostalgic from this era, "Cockta – the drink of our youth" (originally introduced in the as "Pijača vaše in naše mladosti"), was repurposed to evoke shared memories and authenticity for post-independence audiences. Since 2018, under Atlantic Grupa's ownership, Cockta's marketing has shifted to digital platforms, incorporating social media engagement on Instagram with user-generated content under hashtags like #Cockta to target younger demographics with themes of personal authenticity. The 2018 campaign introduced a refreshed visual identity and the slogan "Your Cockta. Your Thing!" (or "Tvoja Cockta. Tvoja stvar!" in Slovenian, translating to "Your Cockta. Your Thing!"), emphasizing individuality and self-expression through online promotions and interactive content. This modern approach builds on earlier efforts like the 2013 "Cockta – created different" positioning, focusing on the drink's unique herbal profile as a differentiator. Across its history, Cockta's media mix has included billboards, television advertisements, and event sponsorships, such as the FUKSi youth festival in and music festivals under themes like "Your Cockta, your music," to foster community ties and visibility. Under , marketing budgets have steadily increased, supporting expanded digital and experiential activations, including premium packaging updates, that have driven sales growth while maintaining the brand's legendary status.

References

  1. https://www.vetropack.com/fileadmin/img/01_product_services/02_Product/success_story_cockta_en_e01.pdf
  2. https://www.etno-muzej.si/en/razstave/cockta-the-drink-from-our-younger-days-the-heritage-of-slovene-brands
  3. https://www.delicioussparklingtemperancedrinks.net/Cockta.html
  4. https://www.parthenonfoods.com/products/cockta-soft-drink-1-5l
  5. https://cockta.eu/en/story_of_the_legend/
  6. https://sloveniatimes.com/1582/is-cockta-really-our-coca-cola
  7. https://ojs.library.carleton.ca/index.php/pcharm/article/view/1432/1287
  8. https://www.just-food.com/news/croatia-atlantic-grupa-to-acquire-droga-kolinska/
  9. https://www.tommy.hr/en-GB/proizvodi/cockta-original-0-5-l
  10. https://www.dutchysmarket.com/en-us/products/cockta-original-herb-drink-1-5l
  11. https://cockta.eu/en/about_the_legend/
  12. https://cockta.eu/media/uploads/public/_custom/Sustainability/COCKTA-Sustainability-Report_2023_ENG.pdf
  13. https://world.openfoodfacts.org/product/3838471032537/cockta-atlantic-grupa
  14. https://www.vetropack.com/en/products-services/success-stories/cockta-success-story/
  15. https://glasshallmark.com/cockta-soft-drink-soaring-new-heights-with-vetropack/
  16. https://packagingoftheworld.com/2019/07/cockta-rebrand.html
  17. https://cockta.eu/en/cockta_around_the_world/
  18. https://www.reuters.com/article/business/atlantic-grupa-to-buy-slovenias-droga-kolinska-idUSLDE6600GW/
  19. https://www.atlanticgrupa.com/en/products-and-distribution/our-brands/
  20. https://disclosures.ifc.org/project-detail/AS-ESRS/32454/atlantic-group
  21. https://worldpopulationreview.com/country-rankings/top-selling-soft-drinks-by-country
  22. https://francaismontenegro.com/en/the-slavic-version-of-coca-cola-in-montenegro-cockta/
  23. https://foodporty.com/en/blog/26-the-story-of-cockta
  24. https://www.etno-muzej.si/sl/node/2077
  25. https://www.statista.com/outlook/cmo/non-alcoholic-drinks/soft-drinks/slovenia
  26. http://www.cek.ef.uni-lj.si/magister/kern_pirnat4484-B.pdf
  27. https://www.media-marketing.com/en/news/your-cockta-your-thing/
  28. https://cockta.eu/en/your_thing/
  29. https://cockta.eu/en/your_music/fuksi/
  30. https://cockta.eu/en/vibrations_of_legends/
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