Collingwood Football Club
Collingwood Football Club
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The Collingwood Football Club, nicknamed the Magpies or colloquially the Pies, is a professional Australian rules football club based in Melbourne that competes in the Australian Football League (AFL), the sport's elite competition. Founded in 1892 in the Melbourne suburb of Collingwood, the club played in the Victorian Football Association (VFA) before joining seven other teams in 1896 to form the breakaway Victorian Football League (VFL), known today as the Australian Football League (AFL). Originally based at Victoria Park, Collingwood now plays home games at the Melbourne Cricket Ground and has its headquarters and training facilities at Olympic Park Oval and the AIA Centre.

Key Information

Collingwood has played in a record 45 VFL/AFL Grand Finals (including rematches), winning 16 premierships (tied with Carlton and Essendon), drawing two (a record) and losing 27 (also a record). Regarded as one of Australia's most popular sports teams, Collingwood, as of 2013, attracted the highest attendance figures and television ratings of any professional football club in the nation, across all codes.[5] In 2023, it topped the AFL membership ladder with 106,470 members.[6]

The club's song, "Good Old Collingwood Forever", dates back to 1906, making it the oldest team song currently used in the AFL. Its home guernsey consists of black and white stripes, based on the colours of the Australian magpie. Historically, the club's biggest rivals have been neighbouring clubs Carlton and Richmond. Collingwood has also enjoyed a healthy Anzac Day rivalry with Essendon since 1995.

Collingwood fields a reserves team in the Victorian Football League (formerly the VFA) and women's teams in the AFL Women's and VFL Women's competitions. It also owned and operated a netball team in the National Netball League from 2017 to 2023.

History

[edit]
Chart of yearly ladder positions for Collingwood in VFL/AFL

Formation and early years

[edit]
The Collingwood team that won the VFA premiership in 1896

The Collingwood Football Club was established on 12 February 1892.[7][8][9]

Collingwood played its first game in the Victorian Football Association (VFA) against Carlton on 7 May 1892.[10] The club won the VFA Premiership in 1896.

In 1897, Collingwood, along with fellow VFA clubs Fitzroy, Melbourne, St Kilda, Carlton, Essendon, South Melbourne and Geelong split from the VFA and formed the Victorian Football League (VFL).

Collingwood won its first premiership in 1902, defeating Essendon by 33 points in the 1902 VFL Grand Final.

1920s and 1930s: Four consecutive premierships

[edit]
Jock McHale coached the club to four consecutive Grand Final victories

Collingwood was the most successful Victorian club of the 1920s and 1930s, appearing in 13 out of a possible 20 Grand Finals during the period.[11] Collingwood were premiers six times during this time, including four consecutive premierships between 1927 and 1930, a VFL record, and two consecutive premierships in 1935 and 1936. The club's coach during this period was Jock McHale, who served as coach from 1912 to 1949. Collingwood also had three Brownlow Medallists during the period, with Syd Coventry winning in 1927, Albert Collier in 1929 and Harry Collier in 1930. The club's ruthlessly successful period later earned the club the nickname "The Machine". American journalist and author Sam Walker included the Machine team in his book The Captain Class, which listed some the author's greatest teams in the history of world sport.[12]

The Collingwood team of 1927–30 not only achieved four straight premierships, but did so with a winning percentage of around 86% across the four seasons, and an average winning margin of about five goals. In 1929 they also became the only team in history to go through a home-and-away season undefeated.[12] Collingwood remains the only club in the history of the VFL/AFL to have been declared premiers on four successive occasions.

1950s: Two premierships

[edit]

In the 1950s, the Melbourne Football Club enjoyed an era of unprecedented success, winning five premierships in six years (the last coming in 1960, and having been runner up in 1954). Collingwood lost two Grand Finals to Melbourne in this decade, but bounced back to win premierships in 1953 and 1958. Collingwood's 1958 premiership is much cherished by the club as it prevented Melbourne from equalling Collingwood's record four premierships in a row.

The 1958 premiership was however to be Collingwood's last for 32 years, as the club was to suffer a string of Grand Final defeats in coming decades.

1959–89: "Colliwobbles"

[edit]

A string of eight Grand Final losses, often by narrow margins, between 1960 and 1981 gave rise to a perception that the club was prone to "choking", a phenomenon wittily dubbed "Colliwobbles".[13][14][15] Whether this perception is accurate remains a subject of debate;[16] having won two, drawn one and lost four of its last seven Grand Finals. Lou Richards ceremoniously buried the Colliwobbles at Victoria Park after the club's 1990 premiership.[17][18]

1990–99: Long-awaited premiership and struggles

[edit]
Nathan Buckley captained Collingwood between 1999 and 2007, and served as the club's senior coach from 2012 to 2021

The 1990 premiership team, coached by Leigh Matthews and captained by Tony Shaw, had a one-sided grand final win against Essendon, the Magpies recording a 48-point victory and ending a 32-year premiership drought which included eight grand final losses and one draw. The sight of club great Darren Millane, who died in a car-crash one year later, holding the ball aloft in triumph at the final siren is one of the indelible images of the match.[19]

After the drought-breaking premiership, the club lapsed into a state of decline for the remainder of the decade, culminating with the club's second wooden spoon in 1999. The Magpies returned to finals, though were quickly eliminated, in the 1992 season against St Kilda and in the 1994 AFL season against West Coast. Matthews left as head coach at the end of the 1995 season and was replaced at the start of the following year by 1990 premiership captain Tony Shaw, who had only retired from football 18 months earlier. Mid-table finishes under Shaw were achieved for the next two seasons, before poor results in 1998 and 1999 saw Shaw announce his resignation.

2000–11: The Malthouse era

[edit]

Media personality, sports journalist and administrator Eddie McGuire was elected President in October 1998. He oversaw the installation of new head coach Michael Malthouse in October 1999, whose appointment proved to be a masterstroke in reviving the club on-field. Under Malthouse, the acquisition and emergence of players such as Paul Licuria, Alan Didak, Anthony Rocca and Nathan Buckley resulted in Collingwood quickly moving up the ladder in the 2000 AFL season and in the 2001 AFL season, only narrowly missing the finals in the latter year. Collingwood met reigning premiers Brisbane in the 2002 Grand Final and were regarded as massive underdogs, eventually falling just 9 points short of an improbable premiership. Buckley, the captain, became just the third player to win the Norm Smith Medal as best afield in the Grand Final despite being a member of the losing side. Despite a very successful home-and-away next season, they were again defeated by the Lions in the 2003 Grand Final, this time in thoroughly convincingly fashion.

Following those Grand Final losses, Collingwood struggled for the next two years, finishing 13th in 2004 and second-last in 2005; the latter meant Collingwood was eligible for a priority pick which the club used to recruit Dale Thomas. Collingwood made a return to the finals in 2006, finishing fifth, but were defeated by the Western Bulldogs by 41 points in its elimination final. A loss to Essendon (who were on the bottom of the ladder at the time) late in the season ultimately cost them the double chance.[20][21] The 2007 season saw them finish sixth on the ladder at season's conclusion, and in the finals they knocked out the grand finalists of the past two years, Sydney, in the elimination final and then West Coast in overtime at Subiaco Oval in the semi-final. Having earned a preliminary final against Geelong, Collingwood lost to the eventual premiers, by five points in one of the most memorable preliminary finals in over a decade. Nathan Buckley would announce his retirement at season's end after playing just five games in 2007 due to injury.

Collingwood finished eighth in the 2008 AFL season and were assigned an away final against Adelaide at AAMI Stadium. After at one point trailing in the match, Collingwood went on to end Adelaide's season and earn a semi-final meeting against St Kilda. Having defeated the Saints in both their regular season meetings, Collingwood lost convincingly, ending their 2008 season. The 2009 season saw Collingwood finish inside the top-four for the first time since 2003, but in the qualifying final were beaten by minor premiers St Kilda convincingly. Having won a second chance, Collingwood struggled against Adelaide for the second year in a row before John Anthony kicked the match-winning goal with a minute left to send them into another preliminary final meeting with Geelong. But the season ended abruptly for the Magpies, with a 73-point loss to Geelong.

In 2010, Collingwood finished as minor premiers, and after wins in the qualifying and preliminary finals, reached the first Grand Final against St Kilda. The match finished as a draw, forcing the first grand final replay in 33 years. Collingwood won the replay by 56 points. Key defensive player Nick Maxwell captained the club to victory and midfielder Scott Pendlebury (who had already won his first of eventually three Anzac medals earlier in the year) was awarded the Norm Smith Medal. The club won a second consecutive minor premiership in 2011, and qualified for the Grand Final after a three-point victory against Hawthorn in the preliminary final. However, Collingwood was then beaten by Geelong by 38 points in the decider, after trailing by seven points at three-quarter time. Following the Grand Final loss, which also marked the end of the club's 2011 AFL season, Malthouse left Collingwood after deciding not to stay on as "director of coaching".[22] Star midfielder Dane Swan won the 2011 Brownlow Medal with a then-record 34 votes. Malthouse would leave having coached the club to eight finals series and four grand finals in 12 years.

2012–2021: Coach Nathan Buckley

[edit]

Nathan Buckley, regarded as one of Collingwood's greatest players, was appointed assistant coach under Malthouse for the 2010 and 2011 seasons, before assuming the head coaching position at the start of the 2012 season.[23] Malthouse, who had been contracted to take on a "head of coaching" role, elected to leave the club rather than put Buckley in what he regarded as an awkward position.[24] Under Buckley, Collingwood continued to be successful in the short term, qualifying inside the top-four in the 2012 season, before falling 26 points short in a preliminary final to eventual premiers the Sydney Swans at ANZ Stadium. The club qualified for finals once more in 2013, though were surprisingly eliminated in the first week by underdogs Port Adelaide at home. The result prompted the Magpies coaching staff to begin making radical changes to the club's playing list, which saw premiership players Heath Shaw, Sharrod Wellingham, Heritier Lumumba among others leave for other clubs or retire. Over the next four years, younger talent was drafted but the club's win–loss recorded continued to deteriorate. Collingwood failed to make finals from 2014 through to the end of the 2017 season, progressively sliding down the ladder each year. Buckley came under intense media pressure to resign or be sacked from his position, though club administrators elected to grant him a two-year extension to his contract in October 2017 after a broad-ranging internal review.[25]

The emergence of new-generation players such as Taylor Adams, Adam Treloar and Jordan De Goey, alongside key talls Brodie Grundy and Mason Cox mixed well with veterans Pendlebury and Steele Sidebottom. Collingwood jumped from 13th in 2017 to 3rd in 2018, sensationally knocking out reigning premiers Richmond in the preliminary final before falling five points short after leading for most of the match against West Coast in the 2018 Grand Final, the senior team's 27th defeat in a Grand Final. Buckley's growth as a coach was partially credited for the rapid improvement.[25] In 2019, Collingwood had another strong season, finishing fourth on the ladder, but they were unable to return to the Grand Final after a shattering four-point defeat to Greater Western Sydney in the first preliminary final.[26] In 2020, Collingwood finished 8th at the end of the home-and-away season.

The club made significant on-field and administrative changes in the late 2010s. It was a foundation member of the inaugural AFL Women's competition in 2017 and in the same year established the Collingwood Magpies Netball team, a division of the club competing in the professional National Netball League. Collingwood unveiled a new permanent logo at the end of the 2017 season, which was the club's 125th anniversary year.[27]

"Do Better" report

[edit]

In 2020, the club commissioned an independent review into claims of racism at the club. In February 2021, the report was leaked to journalists and revealed that "while claims of racism have been made across the AFL, there is something distinct and egregious about Collingwood's history" and that "what is clear is that racism at the club has resulted in profound and enduring harm to First Nations and African players. The racism affected them, their communities, and set dangerous norms for the public."[28] Collingwood President Eddie McGuire suggested that the report signalled "a historic and proud day" for the media and club which was working towards addressing racism and that it "was not a racist club".[29] Many criticised McGuire's response, including AFL CEO Gillon McLachlan, Héritier Lumumba, former Indigenous Collingwood player Tony Armstrong and a Victorian Senator, among others.[30][31][32][33] McGuire later apologised for the remarks.[34] On 4 February, 150 Collingwood players from the men's and women's teams penned an open letter apologising "to anyone who, through their association with our club, has been marginalised, hurt or discriminated against due to their race."[35] First-grade footballer Darcy Moore said that the players were "humiliated and shocked" by the report's findings.[35] McGuire stood down as President of the Collingwood Football Club on 9 February 2021, although he had initially wanted to see the year through for a seamless transition until being compelled to step down.[36][37]

Buckley stepped down after Round 13 of the 2021 AFL season, and assistant coach Robert Harvey took over as the caretaker coach until the end of the season.[38] Harvey focused on developing youth and letting them play, with Collingwood winning 2 out of their 9 remaining games.[39]

2022–present: Coach Craig McRae

[edit]

In September 2021, Craig McRae was appointed as head coach of the club for the 2022 season and onwards.[40] In his first season as Senior Coach, McRae led the club from a 17th place finish in the previous year, to 4th place on the ladder at the conclusion of the 2022 regular season, which included an 11 game winning streak and an AFL record of 11 separate wins by under 12 points.[41] Collingwood would go on to lose two of their three Finals games in 2022 by a goal or less, losing to Geelong by 6 points in the Qualifying Final, and Sydney by 1 point in the Preliminary Final. McRae was awarded the Monjon Allan Jeans Senior Coach of the Year Award by the AFL Coaches Association for the 2022 season.[42]

The 2023 season marked a shift in the club's leadership, as long-time team captain Scott Pendlebury stepped down from the role he had held from 2014 to 2022. Darcy Moore was voted as the club's new captain for the 2023 season and beyond.[43]

The Magpies entered the 2023 season with the aim to build upon their strong performance in the 2022 season. Key offseason additions included Tom Mitchell (from Hawthorn), Bobby Hill (from GWS), and Billy Frampton (from Adelaide) through trades, and signing Dan McStay to the club as a free agent.[44] Collingwood had a successful second season under Craig McRae, securing a total of 18 wins and 5 losses, and ultimately finishing first overall on the ladder. In the first Qualifying Final of the 2023 AFL Finals, Collingwood (9.6.60) defeated Melbourne (7.11.53) by 7 points. In the preliminary final, Collingwood (8.10.58) defeated the Giants (8.9.57) by 1 point, to secure a spot in the 2023 AFL Grand Final. In a closely contested match, Collingwood (12.18.90) defeated Brisbane (13.8.86) by 4 points to win the 2023 AFL Premiership, equalling the league-record of 16 VFL/AFL premierships for the club.[45]

The 2024 season would prove to be a disappointment for the reigning premiers. Collingwood started the year poorly, losing the first three matches of their flag defence before recovering strongly to lose just once in the following eleven games. Despite this, the Magpies finished the season in indifferent fashion, winning just four of their last nine matches. They ultimately finished ninth with a record of 12 wins, nine losses and two draws, with percentage separating them from eighth-placed arch-rival Carlton. In doing so, Collingwood became the third reigning premier in four years (after Richmond in 2021 and Geelong in 2023) to miss the finals.

Club symbols and identity

[edit]

Guernsey

[edit]

Throughout the club's history, Collingwood has worn a guernsey of black and white vertical stripes. The all white jumper, with the three black vertical stripes is the iconic strip that the club is most associated with. The current incarnation of the guernsey is mostly black, with white stripes on the front and lower half of the back, and white numbers. The main clash guernsey is the reverse of this: mostly white, with black stripes and black numbers, worn in away matches against clubs with a predominantly dark guernsey such as Fremantle and Port Adelaide. A secondary clash guernsey was introduced in 2011 and is used only in matches against North Melbourne due to similarity between the two uniforms. The alternate uniform is black with only two white stripes on each side instead of three.

Traditionally, Collingwood has worn a white guernsey with black stripes. The club switched to the black guernsey with white stripes in 2001.[46]

Nike is the current manufacturer of the Magpies' apparel.[47]

Collingwoods cultural reach and impact is far reaching as evidence by memberships, crowds, broadcast ratings and more recently, the emergence of influential digital media, such as the Pie Hard podcast.

Song

[edit]
Collingwood player Tom Nelson wrote the lyrics to "Good Old Collingwood Forever" in 1906.

"Good Old Collingwood Forever" is the team song of the Collingwood Football Club. The lyrics were written by player Tom Nelson during Collingwood's 1906 tour of Tasmania, making it the oldest of the team songs currently used in the AFL. It is sung to the tune of "Goodbye, Dolly Gray", originally a song written in connection with the Spanish–American War, then a popular Boer War and First World War anthem. It is the only AFL team song to reference the barracker, an Australian rules football term for fan.[48]

The current version of the song played at the ground during game day was recorded in 1972 by the Fable Singers.[49] The lyrics are as follows:

Good old Collingwood forever,
They know how to play the game.
Side by side, they stick together,
To uphold the Magpies name.
See, the barrackers are shouting,
As all barrackers should.
Oh, the premiership's a cakewalk,
For the good old Collingwood.

In 1983, the line "Oh, the premiership's a cakewalk" was briefly changed to "there is just one team we favour" as it was felt to be embarrassing due to the long period the club had been without a premiership.[50][51] However, the change was unpopular and was quickly reverted.[50][51]

Rivalries

[edit]

Carlton is considered to be the club's most bitter arch-rival (for full details see Carlton–Collingwood AFL rivalry), with Richmond close behind.[52]

Collingwood has also enjoyed a healthy Anzac Day rivalry with Essendon since 1995.

Collingwood's two opponents in the themed Rivalry Rounds staged to date have been Carlton (2005–2006, 2009) and Richmond (2007–2008).

Richmond

[edit]

Arising from the fact that the two areas neighbour each other, Richmond and Collingwood were both highly successful in the late 1920s to the early 1930s; the clubs played against each other in five grand finals between 1919 and 1929 (Collingwood won in 1919, 1927, 1928 and 1929, while Richmond won in 1920). In the 1980 Grand Final, Richmond handed Collingwood an 81-point defeat, a record at the time, causing Collingwood to lose an 8th Grand Finals in a row.

Both clubs continue to draw large crowds to their meetings in each season, and the two were the subject of a 'recruiting war' throughout the 1970s and 1980s, with David Cloke, Geoff Raines, Brian Taylor, Wally Lovett, Phillip Walsh, Steven Roach, Gerald Betts, Neil Peart, Peter McCormack, Kevin Morris, Craig Stewart, Ross Brewer, Michael Lockman, Rod Oborne, Allan Edwards, John Annear, Noel Lovell and Bob Heard all exchanging clubs, as well as coach Tom Hafey (moving to Collingwood in 1977 following four flags at Punt Road).

Melees have been fought between the teams in two recent matches—Round 20, 2009, and Round 2, 2012—with almost all players from both teams involved in the altercations.

Both teams played each other 3 times during 2018, with all three games attracting massive crowds. Crowds of 72,157 and 88,180 were recorded between both home-and-away games, with Richmond winning both times, until Collingwood unexpectedly pulled off a massive upset in their finals game, smashing Richmond in the preliminary final in front of a crowd of 94,959, which caused the rivalry to reach its highest point since 1980. Games between these two clubs regularly attract large crowds regardless of whether they are in finals contention or not.

Essendon

[edit]

Collingwood has enjoyed an Anzac Day rivalry with the Essendon Football Club since 1995, when the first Anzac Day clash took place. After the 2024 match, Collingwood have won this contest 17 times and Essendon 11 times, with the first and most recent match in 2024 ending in draws respectively.

Melbourne

[edit]

The rivalry between Collingwood and Melbourne was at its peak between 1955 and 1964, when the two played off in the grand final on five occasions. This included the 1958 Grand Final where Collingwood's victory prevented Melbourne from equalling Collingwood's record of four premierships in succession (1927–1930). The old rivalry with Melbourne has faded in recent decades due to Melbourne not enjoying the same level of on-field success, however, it remains strong and is an annual scheduled fixture on the Kings Birthday public holiday.

Headquarters, training and administration base

[edit]

Collingwood Football Club had its original training and administration base at Victoria Park from 1892 until 2004.[53] In 2004, Collingwood Football Club moved its primary administrative and training base to the purpose-built Melbourne Sports and Entertainment Centre at the Olympic Park Complex.[53] The Collingwood Football Club also used Olympic Park Stadium being adjacent to Melbourne Sports and Entertainment Centre as its outdoor training ground from 2004 until 2012, when it was demolished.[54] After this occurred, Collingwood Football Club moved its outdoor training ground to the newly developed Olympic Park Oval that replaced the space of the stadium after demolition.

Home Grounds

[edit]

The club's original primary home ground, where they played their AFL home games was at Victoria Park from 1892 until 1999.[55][56] Since 2000, The club's primary home ground has been the Melbourne Cricket Ground, even though the club had already experimented playing home games at the venue since 1993, where in the period between 1994 and 1999, the club would play seven of its home games at the MCG, while retaining three at Victoria Park.[57][55] Additionally, the club has played two home games a year at Marvel Stadium since 2014.[58]

Supporters

[edit]
Collingwood Magpies mascot

Collingwood is a working-class suburb and the Collingwood Football Club supporter base traditionally came from the working class (though its supporter base today goes far beyond). Many of the club's supporters who regularly attend games still come from the working class or from lower socio-economic groups, leading to jokes from supporters of other clubs which typically stereotype their Collingwood counterparts as poor, crude and ignorant.[59]

Collingwood is traditionally reviled by non-Collingwood supporters ("You either love 'em or you hate 'em"). The dislike of the club by outsiders is said to have originated during the 1920s and 1930s, a period of great success for the club which drew the envy and resentment of other clubs. In this period, Collingwood was also perceived as a Catholic and Irish club, at a time when these groups were looked down upon by the rest of Australian society and subjected to a considerable degree of social exclusion.[60][61]

According to a 2001 study, Collingwood's old home ground of Victoria Park had a reputation as one of the worst venues for racial vilification, though it has also been said that the problem was similar at all grounds.[62] Collingwood has however been involved in several high-profile incidents of this type, such as those involving indigenous players Nicky Winmar in 1993 and Adam Goodes in 2013.[63] Michael Long's accusation of racial vilification against Collingwood ruckman Damian Monkhorst in 1995 also led directly to the establishment of the AFL's racial vilification regulations.[64] In support of more inclusive sporting cultures, in 2010 the Australian fashion designer Shanaaz Copeland developed a Collingwood-inspired hijab for Muslim women.[65] (See also: The "Do Better" Report)

Corporate

[edit]

Membership

[edit]
Collingwood Membership 1984–present[66]
Year Members Ladder Position %
1984 16,313 3rd
1985 16,857 7th Increase 3.28%
1986 13,971 6th Decrease 20.65%
1987 9,500 12th Decrease 47.06%
1988 11,985 4th Increase 20.73%
1989 13,620 5th Increase 12.00%
1990 14,808 1st Increase 8.02%
1991 18,469 7th Increase 19.82%
1992 18,921 5th Increase 2.38%
1993 21,882 8th Increase 13.53%
1994 20,843 8th Decrease 4.98%
1995 22,543 10th Increase 7.54%
1996 20,752 11th Decrease 8.63%
1997 22,761 10th Increase 8.82%
1998 27,099 14th Increase 16.00%
1999 32,358 16th Increase 16.25%
2000 28,932 15th Decrease 11.84%
2001 31,455 9th Increase 8.02%
2002 32,549 4th Increase 3.36%
2003 40,445 2nd Increase 19.54%
2004 41,128 13th Increase 1.66%
2005 38,612 15th Decrease 6.51%
2006 38,038 7th Decrease 1.50%
2007 38,587 4th Increase 1.42%
2008 26,320 6th Decrease 46.60%
2009 45,972 4th Increase 42.74%
2010 57,617 1st Increase 20.21%
2011 71,271[67] 1st Increase 19.15%
2012 72,688[68] 4th Increase 1.94%
2013 80,000[69] 6th Increase 9.14%
2014 80,793[70] 11th Increase 0.98%
2015 76,497[71] 12th Decrease 5.61%
2016 74,643[72] 12th Decrease 2.48%
2017 75,879[73] 13th Increase 1.62%
2018 75,507[74] 3rd Decrease 0.49%
2019 85,226[75] 4th Increase 12.87%
2020 76,862[76] 8th Decrease 9.8%
2021 82,527[77] 17th Increase 7.37%
2022 100,384 4th Increase 21.63%
2023 106,470[6] 1st Increase 6.06%
2024 110,628 9th Increase 3.90%
2025 112,068 4th Increase 1.3%


In 2011, Collingwood reached 70,000 members for the first time, creating a new AFL record, beating their own previous record of 58,249 set in 2010.[78][79]

In 2023 (the year Collingwood won their 16th premiership), they broke the AFL membership record figure again with 106,470 members.[6]

The club's extensive membership base tends to be a large crowd-pulling power, which has caused the AFL to be accused of favouring Collingwood when scheduling to maximise the league's attendance figures.[80][81][82] However, the AFL states that this is due to other clubs requesting home games at the MCG against Collingwood.

Off-field

[edit]

Collingwood was one of the last clubs to abandon its traditional stadium, Victoria Park. Collingwood now plays home games at the MCG. It now also has its headquarters situated in the former Glasshouse Entertainment Centre. Due to a sponsorship deal, this facility is known as 'The AIA Centre', and has been previously known by other names such as 'The Lexus Centre', 'The Westpac Centre' and 'The Holden Centre', all due to sponsorship agreements.

On 9 March 2007, former Collingwood and Fitzroy defender Gary Pert was appointed the Magpies' CEO, seven weeks after Greg Swann departed for Carlton. In accepting the key Magpie post, Pert quit as a club director and as managing director of Channel 9 in Melbourne. In a press conference, it was stated that Collingwood has budgeted to turn over about $50 million that year and McGuire hoped the new administration would soon double that figure. "A finance administration review has come up with how we are going to turn Collingwood in to its next phase of its life", McGuire said. "What do we do to make ourselves go from a $45 million a year turnover business to a $100 million turnover business? "They sound like big figures but in 1999 we turned over $13 million, so that is where we are heading as a football club."

On 24 July 2017, Pert resigned from his position as CEO of the club, with Peter Murphy replacing him as an interim CEO.[83] In January 2023, former Collingwood player and 1990 premiership hero Craig Kelly took over from Mark Anderson as CEO of the club.[84]

In July 2024, Collingwood was sued by its former head of First Nations strategy, Mark Cleaver, alleging that Collingwood CEO Craig Kelly had made offensive jokes and slurs about Indigenous culture.[85]

Sponsorship

[edit]

The Collingwood guernsey is the most valuable sports sponsorship in Australia.[86] Collingwood has different guernsey sponsors for home and away matches, generating an estimated $6.3 million worth of media exposure for the primary sponsor and $5.7 million for the secondary sponsor. These sponsorships are ranked first and second in Australia.[86] High-profile sponsors have included Emirates,[87] Holden,[88] CGU Insurance,[89] and Westpac.[90]

AFL

[edit]
Year Kit Manufacturer Major Sponsor Shorts Sponsor Bottom Back Sponsor Top Back Sponsor
1977–85 Hard Yakka
1986–88 MiniSkips
1989–92 Spicers Paper[91]
1993 Spicers
1994 Delta Spicers[91]
1995–97 Thrifty[91]
1998 Adidas[92] Primus[93] (Home)

Spicers Paper[93] (Away)

Spicers Paper[93] (Home)

Primus[93] (Away)

Spicers[93] (Home)

Primus[93] (Away)

1999–2001 Emirates[87] (Home)

Primus[93] (Away)

Primus[93] (Home)

Emirates[87] (Away)

Primus (Home)

Emirates[87] (Away)

2002–05 Emirates[87] (Home)

Wipe Off 5 TAC[94] (Away)

Wipe Off 5 TAC[94] (Home)

Emirates[87] (Away)

Wipe Off 5 TAC[94] (Home)

Emirates[87] (Away)

2006–08 Emirates[87] (Home)

Wizard Homes Loans[95] (Away)

Wizard Homes Loans[95] (Home)

Emirates[87] (Away)

Wizard Homes Loans[95] (Home)

Emirates[87] (Away)

2009–10 Emirates[87] (Home)

Aussie[96] (Away)

Aussie[96] (Home)

Emirates[87] (Away)

Aussie[96] (Home)

Emirates[87] (Away)

2011–12 Emirates[87] (Home)

CGU Insurance[89] (Away)

CGU Insurance[89] (Home)

Emirates[87] (Away)

CGU Insurance[89] (Home)

Emirates[87] (Away)

2013–16 Star Athletic[97]
2017–19 ISC[98]
2020 Emirates (Home)

CGU Insurance (Away)

2021 Nike
2022– Emirates[87] (Home)

KFC[99] (Away)

KFC[99] (Home)

Emirates[87] (Away)

KFC[99] (Home)

Emirates[87] (Away)

Emirates[87] (Home)

KFC[99] (Away)

AFL Women's

[edit]
Year Kit Manufacturer Major Sponsor Shorts Sponsor Bottom Back Sponsor Top Back Sponsor
2017–18 Cotton On Holden (Home)[100]
CGU Insurance (Away)[101]
Three Threes Condiments[102] CGU Insurance (Home)[101]
Holden (Away)[100]
2019 Optus (Home/Away)[103]
CGU Insurance (Clash)[104]
Towards Zero[citation needed] CGU Insurance (Home/Away)[104]
Optus (Clash)[103]
2020 Avid Property Group (Home/Away)[105]
CGU Insurance (Clash)[104]
CGU Insurance (Home/Away)[104]
Avid Property Group (Clash)[105]
2021 AIA (Home/Away)[106]
CGU Insurance (Clash)[104]
TAC[citation needed] CGU Insurance (Home/Away)[104]
AIA (Clash)[106]
Avid Property Group[107][108]
2022 S6–S7 AIA (Home/Away)[106]
KFC (Clash)[109]
Sharp[110] KFC (Home/Away)[109]
AIA (Clash)[106]
Sharp[110]
2023 Kangan Institute[111] Kangan Institute[111]

Honours

[edit]

Honour board

[edit]
Premierships
Competition Team Wins Years Won
Victorian Football League/Australian Football League Seniors (1897–present) 16 1902, 1903, 1910, 1917, 1919, 1927, 1928, 1929, 1930, 1935, 1936, 1953, 1958, 1990, 2010, 2023
VFL/AFL Reserves Reserves (1919–1999) 7 1919,[b] 1920,[b] 1922,[b] 1925,[b] 1940, 1965, 1976
VFL/AFL Thirds Under 19s (1946–1991) 4 1960, 1965, 1974, 1986
VFL Women's Reserves (2018–present) 1 2019
Victorian Football Association/Victorian Football League Seniors (1892–1896) 1 1896
Other titles and honours
McClelland Trophy Seniors 8 1959, 1960, 1964, 1965, 1966, 1970, 2010, 2011
AFL pre-season competition Seniors (1988–2013) 1 2011
AFC Night Series Seniors (1979–1986) 1 1979
Lightning Premiership Seniors 2 1941, 1951
Championship of Australia Seniors 1 1896
Finishing positions
Australian Football League Minor premiership 20 1902, 1903, 1905, 1915, 1917, 1919, 1922, 1926, 1927, 1928, 1929, 1930, 1966, 1969, 1970, 1973, 1977, 2010, 2011, 2023
Grand Finalist 27 1901, 1905, 1911, 1915, 1918, 1920, 1922, 1925, 1926, 1937, 1938, 1939, 1952, 1955, 1956, 1960, 1964, 1966, 1970, 1977, 1979, 1980, 1981, 2002, 2003, 2011, 2018
Wooden spoons 2 1976, 1999
AFL Women's Wooden spoons 2 2019, 2024
VFL Women's Minor premiership 4 2018, 2019, 2021, 2023
Grand Finalist 3 2021,[c] 2023, 2025

Head-to-head results

[edit]

Played: 2,694 Won 1,627 Drawn: 30 Lost: 1037 (Last updated – Round 23 2025)

R GP W D L GF-BF For GA-BA Agn % Win% 100+F 100+A
1 Adelaide 52 35 1 16 673.568 4606 573.598 4036 114.12 69.00 19 7
2 Brisbane Bears 15 13 2 251.232 1738 170.187 1207 143.99 86.67 12 2
3 Brisbane Lions 43 19 24 515.500 3590 568.475 3883 92.45 43.90 14 15
4 Carlton 268 135 4 129 3061.3213 21579 3000.3088 21088 102.33 50.75 73 64
5 Essendon 249 137 5 107 2902.3008 20420 2771.2930 19556 104.42 55.85 65 62
6 Fitzroy 209 131 3 75 2338.2683 16711 2058.2374 14722 113.51 63.40 66 31
7 Fremantle 39 23 1 15 520.430 3550 454.367 3091 114.85 60.81 16 7
8 Geelong 243 136 1 106 2753.3008 19526 2593.2835 18393 106.16 56.40 62 46
9 Gold Coast 16 11 5 220.198 1518 145.151 1021 148.68 73.33 8 1
10 Greater Western Sydney 17 9 8 209.191 1445 186.134 1250 115.60 56.25 5 3
11 Hawthorn 173 102 72 2286.2423 16139 2124.2053 14797 109.07 58.48 67 59
12 Melbourne 247 157 5 85 2929.3178 20752 2568.2822 18230 113.83 64.43 75 49
13 North Melbourne 167 113 2 52 2341.2417 16463 1883.2018 13316 123.63 68.07 74 40
14 Port Adelaide 39 21 18 507.442 3484 450.435 3135 111.13 52.63 15 5
15 Richmond 217 123 2 92 2587.2789 18311 2427.2607 17169 106.65 56.94 53 48
16 St Kilda 226 163 2 61 2933.3137 20735 2264.2459 16043 129.25 72.44 92 37
17 Sydney 235 145 1 89 2806.3086 19922 2374.2787 17031 116.97 61.75 66 44
18 University 14 13 1 132.199 991 72.110 542 182.84 96.43 2 0
19 West Coast 62 30 1 31 772.671 5303 783.708 5406 98.09 48.36 17 21
20 Western Bulldogs 163 112 1 50 2190.2098 15238 1794.1934 12698 120.00 68.83 59 30

Team of the Century

[edit]

Collingwood announced its team of the century on 14 June 1997, celebrating 100 years since the beginning of the VFL. Gavin Brown was added as the fourth interchange player in 2002, as, when the team was named in 1997, only three interchange players were permitted on a team.[112]

Collingwood Team of the Century
B: Harold Rumney Jack Regan Syd Coventry (Captain)
HB: Billy Picken Albert Collier Nathan Buckley
C: Thorold Merrett Bob Rose Darren Millane
HF: Des Fothergill Murray Weideman Dick Lee
F: Phonse Kyne Gordon Coventry Peter Daicos
Foll: Len Thompson Des Tuddenham Harry Collier
Int: Tony Shaw Wayne Richardson Marcus Whelan
Gavin Brown
Coach: James "Jock" McHale

Captains

[edit]

This list comprises every captain of the club. This list does not include deputy captains filling in due to an injury to the named captain, but does include captains named after a player retires or steps down during the season.

Presidents

[edit]

There have been twelve presidents of the Collingwood Football Club. The first and founding president of Collingwood was former Collingwood Mayor and Victorian MP William Beazley. Beazley was president of Collingwood from the founding of the club in 1892 until 1911. The second president of Collingwood was Alfred Cross. However, Cross was only president for a brief period of time. Third was former Fitzroy and Collingwood player Jim Sharp. Sharp was president for ten years (1913–1923). The fourth president of Collingwood was another former player, Harry Curtis. Curtis currently is the longest serving president of Collingwood. Curtis served as president for twenty-six years. Another former player of Collingwood, Syd Coventry was the fifth president for Collingwood, serving twelve years between 1950 and 1962.

Tom Sherrin was the sixth president of Collingwood, serving from 1963 to 1974. Ern Clarke, president for one year, was the seventh president. John Hickey, Ranald Macdonald and Allan MacAlister all served as president during 1977 through to 1995. Eleventh president and former player, Kevin Rose, was the second most recent president of Collingwood. The twelfth, and second-longest serving president of Collingwood, is radio and television presenter, commentator and journalist Eddie McGuire. McGuire was president of Collingwood between 1998 and 2021. Club board members Mark Korda and Peter Murphy were interim co-presidents, following McGuire's tenure.[113] In April 2021, Korda was appointed the thirteenth president of Collingwood.[114]


List of Collingwood presidents[d][115]
No. Name Took office Left office Time in office Occupation / Notes Premierships Ref(s).
1 William Beazley 1892 1912 20 years, 123 days Politician; involved with precursor club, Britannia Football Club. 3 (1902, 1903, 1910) [116][117]
2 Alfred Cross 1913 1 year[e] Tailor; former Collingwood vice-president. [118][119]
3 Jim Sharp 1914 1924 10 years, 209 days Former VFL player; former Collingwood vice-president. 2 (1917, 1919) [120][121][122]
4 Harry Curtis 1925 1950 25 years, 112 days Accountant; former VFL player. 6 (1927, 1928, 1929, 1930, 1935, 1936) [123][124]
Gordon Carlyon 24 May – 28 June 1950[f] 35 days [125]
5 Sydney Coventry Sr. 1950 1963 12 years, 246 days Former VFL player; former Collingwood vice-president. 2 (1953, 1958) [126][127]
6 Tom Sherrin 1963 1974 11 years, 214 days Manufacturer; former Collingwood vice-president. [128][129]
7 Ern Clarke 1974 1976 1 year, 213 days Businessman [130]
8 John Hickey 1976 1982 6 years, 153 days RAAF pilot; former Collingwood vice-president. [131]
9 Ranald Macdonald 1982 1986 3 years, 208 days Journalist; lecturer [132]
10 Allan McAlister 1986 1995 9 years, 157 days Businessman; former Collingwood treasurer 1 (1990) [133]
11 Kevin Rose 1995 1998 2 years, 253 days Businessman; former VFL player, coach [134][135]
12 Eddie McGuire 1998 2021 22 years, 103 days Commentator; journalist; businessman. 1 (2010) [136][137]
Peter Murphy
Mark Korda
10 February – 21 April 2021[g] 70 days Collingwood vice-president(s). [138][139]
13 Mark Korda 21 April – 16 December 2021 239 days Businessman; former Collingwood vice-president.[h] [140][141][142]
14 Jeff Browne 2021 2024 3 years, 0 days Lawyer 1 (2023) [143]
15 Barry Carp 2024 Incumbent 323 days Investor and fund manager; founder of River Capital [144]


Current playing squad

[edit]
Senior list Rookie list Coaching staff

Head coach

Assistant coaches


Legend:
  • (c) Captain(s)
  • (vc) Vice-captain(s)
  • Long-term injury list
  • Upgraded rookie
  • (B) Category B rookie

Updated: 4 November 2025
Source(s): Playing list, Coaching staff

Reserves team

[edit]
Collingwood
Names
Full nameCollingwood Football Club Limited
2023 season
Home-and-away season8th
Club details
Founded1939
2008 (re-founded)
CompetitionVFL
CoachJosh Fraser
Captain(s)Campbell Lane & Sam Glover
PremiershipsVFL/AFL reserves (7)
GroundVictoria Park (10,000) Olympic Park (3,000)
Uniforms
Home
Away
Clash

The Collingwood reserves are the reserves team of the club. The latest iteration of the Collingwood reserves was created in 2008, and compete in the Victorian Football League.

History

[edit]

The VFL/AFL operated a reserves competition from 1919 to 1991, and a de facto AFL reserves competition was run by the Victorian State Football League from 1992 to 1999. Collingwood fielded a reserves team in both of these competitions, allowing players who were not selected for the senior team to play for Collingwood in the lower grade. Initially, the Collingwood District Football Club operated as its official reserves side, however the Districts remained a stand-alone club. It was not until the end of the 1938 season that Collingwood took control over the Districts and formally made them the Collingwood reserves.[145]

After the AFL reserves competition was disbanded at the end of 1999, the club fielded its reserves team in the Victorian Football League during the 2000 season.[146]

In 2001, Collingwood reserves team was dissolved and the club entered into an affiliation with the VFL's Williamstown Football Club, such that Williamstown served as a feeder team and reserves players for Collingwood played senior football for Williamstown. Williamstown won one VFL premiership during this time, in 2003.

Collingwood ended its affiliation with Williamstown after the 2007 season. The reserves team was re-established, and has competed in the VFL since 2008.[147][146] Collingwood's standalone reserves team's best VFL result to date was a preliminary final appearance in the 2016 VFL season, in which it lost to eventual premiers Footscray by 119 points.[148]

The reserves team currently splits home games between Olympic Park Oval and Victoria Park, although they do occasionally play at the MCG as a curtain raiser to Collingwood home matches, and uses the AFL team's clash guernsey as its primary guernsey. The Collingwood VFL team is composed of both reserves players from the club's primary and rookie AFL lists, and a separately maintained list of players eligible only for VFL matches.

Coaches

[edit]
No. Name Years
1 Brad Gotch, Dean Laidley 2000
2 Gavin Brown 2008–10
3 Tarkyn Lockyer 2011–12
4 Dale Tapping 2013–16
5 Jared Rivers 2017–19
6 Craig Black 2021–2022
7 Josh Fraser 2023–2024
8 Andy Otten 2025-

Note: Garry Hocking was appointed coach for the 2020 season, which was abandoned due to the COVID-19 pandemic.

Captains

[edit]
No. Name Years
1 Nigel Carmody 2008
2 Damien Peverill 2009
3 Kris Pendlebury 2010–12
4 Jack Hellier, Nick Riddle 2013
5 Jack Hellier 2014–18
6 Jack Hellier, Alex Woodward 2019
7 Lachlan Tardrew, Campbell Hustwaite 2021–23
8 Campbell Lane, Sam Glover 2024
9 Sam Glover 2025-

Season summaries

[edit]
Season Win–loss Ladder position Finals result Best & Fairest Leading goalkicker
2000 9–10 11th DNQ Shane Watson Brad Obourne (20)
2008 5–11 12th DNQ Justin Crow & Brent Macaffer Brent Macaffer (38)
2009 10–8 7th Preliminary Final Ryan Cook Chris Bryan (34)
2010 10–8 7th Elimination Final Tom Young Scott Reed (38)
2011 4–14 12th DNQ Tom Sundberg Brett Eddy (21)
2012 4–14 12th DNQ Kris Pendlebury Caolan Mooney & Jackson Paine (17)
2013 10–8 6th Elimination Final Kyle Martin Jackson Paine (45)
2014 12–6 5th Elimination Final Kyle Martin Patrick Karnezis (31)
2015 12–6 6th semi-final Ben Moloney Patrick Karnezis (30)
2016 14–4 2nd Preliminary Final Brent Macaffer Travis Cloke & Jordan Collopy (18)
2017 8–10 8th Elimination Final Marty Hore Kayle Kirby (42)
2018 12–6 5th Elimination Final Marty Hore Unknown
2019 7–11 11th DNQ Alex Woodward Andrew Gallucci (18)
2021 6–3 7th Cancelled Lachlan Tardrew Jack Ginnivan (16)
2022 11–7 6th Elimination Final Finlay Macrae Sam Fowler (25)
2023 11–7 8th Elimination Final Campbell Hustwaite Reef McInnes (32)
2024 4–14 20th DNQ Sam Glover Ash Johnson (21)
2025 11–7 7th Wildcard Round Harry DeMattia Charlie West (24)

Sources: Collingwood Football Club VFL Honour Roll, Collingwood Reserves Honour Roll 1919–2022, VFL Stats

Women's teams

[edit]

AFL Women's team

[edit]
The Collingwood team huddles prior to the inaugural AFL Women's match in February 2017.

In April 2016, the club launched a bid to enter a team in the inaugural AFL Women's season in 2017. Meg Hutchins was appointed Women's Football Operations Manager some weeks prior, and given the responsibility of crafting the bid.[149]

The club was granted a license in June 2016, becoming one of eight teams to compete in the league's first season.[150]

In addition to her role off-field, Hutchins would become one of the club's first players, along with marquees Moana Hope and Emma King.[151] Collingwood selected a further 19 players in October's inaugural draft as well as three non-drafted players and two first time footballing rookies.[149] Dandenong Stingrays assistant and Victorian Metro Youth Girls head coach Wayne Siekman was appointed the team's inaugural head coach in July 2016.

The AFL Women's team is based at the club's training and administration at Olympic Park, though often shares matches between the venue and the club's spiritual home Victoria Park.[149]

AFL Women's squad

[edit]
Senior list Rookie list Coaching staff

Head coach

Assistant coaches


Legend:
  • (c) Captain(s)
  • (vc) Vice-captain(s)
  • (IR) Injury replacement

Updated: 4 November 2025
Source(s): Playing list, Coaching staff

AFL Women's season summaries

[edit]
Collingwood AFLW honour roll
Season Ladder W–L–D Finals Best & Fairest Leading goalkicker Captain(s) Coach
2017 5th 3–4–0 DNQ Nicola Stevens Moana Hope (7) Steph Chiocci Wayne Siekman
2018 6th 3–4–0 DNQ Chloe Molloy Christina Bernardi (9) Steph Chiocci Wayne Siekman
2019 10th ^ 1–6–0 DNQ Jaimee Lambert Sarah D'Arcy (4) Steph Chiocci Wayne Siekman
2020 5th ^ 4–2–0 Semi-final Jaimee Lambert Jordan Membrey (7) Steph Chiocci Stephen Symonds
2021 3rd 7–2–0 Preliminary final Brianna Davey Chloe Molloy (16) Steph Chiocci & Brianna Davey Stephen Symonds
2022 (S6) 6th 6–4–0 Qualifying final Jaimee Lambert Chloe Molloy (8) Steph Chiocci & Brianna Davey Stephen Symonds
2022 (S7) 6th 7–3–0 Semi-final Jordyn Allen Eliza James (10) Steph Chiocci & Brianna Davey Stephen Symonds
2023 11th 5–5–0 DNQ Brittany Bonnici Nell Morris-Dalton (8) Brianna Davey Stephen Symonds
2024 18th 1–10–0 DNQ Ruby Schleicher Imogen Barnett / Brittany Bonnici / Lauren Butler (4) Brianna Davey Sam Wright
2025 15th 3–9–0 DNQ TBD Kalinda Howarth (7) Ruby Schleicher Sam Wright

^ Denotes the ladder was split into two conferences. Figure refers to the club's overall finishing in the home-and-away season.

VFL Women's team

[edit]

The club began fielding its own team in the revamped VFL Women's league from the start of the 2018 season.[152] Many of the club's AFLW athletes play for the VFLW team, though the majority of the team is made up of players who haven't been drafted to an AFLW club.[153] The VFL Women's competition runs from May to September (after the AFL Women's season has concluded) and Collingwood achieved success quickly in the league, claiming their first VFLW premiership in 2019.[154]

VFLW team list

[edit]

51. Matilda Zander 52. Nicole Hales 53. Danica Pederson 54. Tricia Cowan 55. Caitlin Bunker 56. Marla Neal 58. Kara Colborne-Veel 60. Grace Matser 61. Nyakoat Dojiok 62. Monique Dematteo 63. Georgia Ricardo 64. Shanel Camilleri 65. Elisabeth Jackson 67. Rhiannon Busch 71. Hannah Bowey 72. Katie Lee 73. Olivia Storer 74. Ebony Wroe 75. Amy Kane 76. Nicola Weston 88. Neve O'Connor 90. Cahlia Haslam 91. Demi Hallett 92. Sarah King 99. Mollie Emond Coach: Chloe McMillan

VFL Women's season summaries

[edit]
Collingwood VFLW honour roll
Season W–L–D Ladder Finals result Best & Fairest Leading goalkicker Captain(s) Coach
2018 12–1–1 1st Preliminary final Jaimee Lambert Sophie Alexander (14) Unknown Penny Cula-Reid
2019 12–2–0 1st Premiers Jaimee Lambert Jaimee Lambert (29) Ruby Schleicher & Grace Buchan Penny Cula-Reid
2020 Season cancelled due to the COVID-19 pandemic
2021 14–0–0 1st N/A[i] Imogen Barnett Imogen Barnett (21) Caitlin Bunker Chloe McMillan
2022 7–7–0 6th Elimination final Matilda Zander Nyakoat Dojiok & Matilda Zander (9) Caitlin Bunker Chloe McMillan
2023 9–5–0 1st Runners up Jessica Bates Monique DeMatteo (16) Caitlin Bunker Chloe McMillan
2024 6–8-0 7th DNQ Katie Day Kaitie Day (6) Megan Ryan Tom Cashin
2025 10–4-0 2nd Runners up TBC Amelia Peck (24) Dominique Carbone Tom Cashin

Sources: Club historical data Archived 4 November 2019 at the Wayback Machine and VFLW Stats 2021–present

Individual awards

[edit]

Best and Fairest

[edit]

Brownlow Medal winners

[edit]

Leigh Matthews Trophy winners

[edit]

Coleman Medal winners

[edit]
Gordon Coventry led the VFL in goalkicking six times.

Instituted in 1981, retrospective awards were dated back to 1955; prior to that, the League awarded the Leading Goalkicker Medal

Leading Goalkicker Medal winners

Norm Smith Medal winners

[edit]
Scott Pendlebury, winner of the 2010 Norm Smith Medal

E. J. Whitten Medalists

[edit]

Mark of the Year winners

[edit]

Goal of the Year winners

[edit]

Anzac Day Medal winners

[edit]

^ Awarded retrospectively in 2011

Neale Daniher Trophy winners

[edit]

Bob Rose–Charlie Sutton Medal winners

[edit]

Richard Pratt Medal winners

[edit]

Jason McCartney Medal winners

[edit]

Not awarded since 2013

All Australian Team

[edit]

International rules representatives

[edit]

Michael Tuck Medal winners

[edit]

Jim Stynes Medal winners

[edit]

Match records

[edit]
  • Highest score: R17, 1980 – Collingwood 32.19 (211) v St Kilda 16.11 (107) – Waverley Park
  • Lowest score: R6, 1897 (VP) – Collingwood 0.8 (8) v South Melbourne 2.15 (27) – Victoria Park (VP)
  • Lowest score since 1919: Grand Final, 1960 – 2.2 (14) v Melbourne 8.14 (62) – Melbourne Cricket Ground (MCG)
  • Highest losing score: R16, 1937 – Collingwood 21.16 (142) v Melbourne 22.21 (153) – VP
  • Lowest winning score: R9, 1899 (VP) – Collingwood 3.3 (21) v Melbourne 1.7 (13) – VP
  • Lowest winning score since 1919: Grand Final, 1927 – 2.13 (25) v Richmond 1.7 (13) – MCG
  • Biggest winning margin: 178 points; R4, 1979 – Collingwood 31.21 (207) v St Kilda 3.11 (29) – VP
  • Biggest losing margin: 138 points; R3, 1942 – Collingwood 5.7 (37) v Richmond 25.25 (175) – Punt Road Oval
  • Record attendance (home and away game): R10, 1958 – 99,346 v Melbourne – MCG
  • Record attendance (finals match): Grand Final, 1970 – 121,696 v Carlton – MCG

Records set by players

[edit]
  • Most matches: Scott Pendlebury – 415 (2006–)
  • Most consecutive matches: Jack Crisp – 246 (2012–)
  • Most goals kicked in a match: Gordon Coventry – 17 goals 4 behinds (R12, 1930, VP) – VFL record until 1947
  • Most Best & Fairests: Nathan Buckley – 6 (1994, 1996, 1998, 1999, 2000, 2003)
  • Most matches as coach: Jock McHale – 714 (1912–1949) – VFL/AFL record until 2015 (Remains a record for the most matches as coach at one club.)
  • Most matches as captain/acting captain: Scott Pendlebury – 206 (2014–2022)
  • Most goals in a season: Peter McKenna – 143 (1970)
  • Most career goals: Gordon Coventry – 1299 (1920–1937) – VFL/AFL record until 1999 (Remains a record for the most career goals at one club.)

Cultural influence

[edit]

Activism

[edit]

Same Sex Marriage

[edit]

During the Australian Marriage Law Postal Survey, Collingwood supported the Yes vote.[161]

Voice to Parliament

[edit]

Collingwood was a supporter of the Voice to Parliament.[162]

See also

[edit]

Footnotes

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
The Collingwood Football Club is a professional Australian rules football club based in the Melbourne suburb of Collingwood, Victoria, competing in the Australian Football League (AFL).[1] Formed on 12 February 1892, it initially competed in the Victorian Football Association, winning the 1896 premiership before joining the VFL (now AFL) in 1897.[1] Nicknamed the Magpies for its black-and-white vertically striped guernsey, the club plays home games at the Melbourne Cricket Ground.[1] Collingwood has won 16 VFL/AFL premierships, a total shared with Carlton and Essendon for the most in league history.[2] Its achievements include four consecutive titles from 1927 to 1930 under legendary coach Jock McHale, who led the club to eight flags overall during a dominant era.[3] The club also secured a reserves premiership in various levels and a VFLW title in 2019.[3] Known for its passionate working-class supporter base, Collingwood maintains one of the largest memberships in the AFL, reflecting its cultural significance in Melbourne's inner north.[4] Notable figures include long-serving captain Scott Pendlebury, who reached 400 games in 2025, and Hall of Famers like McHale and Dick Lee.[5][6] The club has faced controversies, including a 2021 independent review commissioned by Collingwood that concluded instances of systemic racism, particularly toward Indigenous players, prompting internal reforms.[7] Despite such challenges, its competitive record and fan loyalty underscore its status as a cornerstone of Australian football.[4]

History

Formation and Early Years (1892–1919)

The Collingwood Football Club was formed amid the economic hardship of the 1890s depression in Melbourne, with an initial meeting in mid-1889 establishing the name, though formal organization occurred on February 12, 1892, at a public gathering in Collingwood Town Hall chaired by W.D. Beazley, the club's first president and a local politician.[8] The event drew significant community attendance, reflecting the suburb's working-class desire for local pride and sporting rivalry during widespread unemployment affecting around 60,000 men in Melbourne.[8] John Hancock, a member of parliament, addressed the crowd and forecasted the club's future dominance.[8] Admitted to the Victorian Football Association (VFA) shortly thereafter, Collingwood played its debut senior match on May 7, 1892, against Carlton, attracting over 16,000 spectators, and concluded the year with the largest membership of any VFA club despite early struggles, including only three wins and an equal-last finish.[8] [9] Over the next four VFA seasons, Collingwood improved steadily, culminating in its sole VFA premiership in 1896 after defeating South Melbourne in the grand final by 27 points.[10] This success positioned the club among the stronger VFA teams, contributing to its selection as one of eight clubs that seceded from the VFA to establish the Victorian Football League (VFL) in 1897, alongside Carlton, Essendon, Fitzroy, Geelong, Melbourne, St Kilda, and South Melbourne.[10] In its inaugural VFL season, Collingwood finished fourth on the ladder, demonstrating competitive form from the outset.[9] The club reached its first VFL grand final in 1901, losing to Essendon by 27 points at the Lake Oval before 30,000 fans. Collingwood secured its breakthrough VFL premiership in 1902, defeating Essendon by 33 points in the grand final attended by 35,202 spectators, marking the first of back-to-back flags with a 1903 victory over Fitzroy by 17 points.[11] These triumphs, driven by key players like Dick Lee and under early leaders such as captain Geordie Angus, established the club as an emerging power, though subsequent seasons saw variability, including a third flag in 1910 against Carlton.[11] World War I disrupted operations from 1914 to 1918, with enlistments reducing player numbers and contributing to a sense of hollowness in achievements, yet Collingwood won the 1917 premiership over Fitzroy amid wartime constraints.[12] The 1919 season, dubbed the "Peace Premiership," saw the club claim another title against Richmond under captain Con McCarthy, restoring pre-war competitiveness with a 25-point grand final win before 45,413 attendees.[13] [14] By 1919, Collingwood had contested multiple finals and built a foundation of five VFL premierships, underscoring its rapid ascent from VFA newcomer to league contender.[11]

Dominant Periods: 1920s–1930s and 1950s

Under Jock McHale's coaching, which spanned from 1912 to 1950, Collingwood established a period of supremacy in the Victorian Football League (VFL) during the late 1920s and early 1930s.[15] The club secured four consecutive premierships from 1927 to 1930, a feat unmatched in VFL/AFL history.[16] In 1927, Collingwood defeated Richmond by 12 points in the Grand Final, attended by 59,588 spectators at the Melbourne Cricket Ground.[17] This success continued with victories over Richmond in 1928 (by 33 points) and 1929 (by 29 points), the latter following an unbeaten home-and-away season of 18 wins—the only such perfect record in league history.[18] The 1930 premiership came against Geelong by 30 points, solidifying the era's dominance with McHale's emphasis on disciplined, machine-like play executed by stars including brothers Syd and Gordon Coventry, and Albert and Harry Collier.[19] After a brief decline amid the Great Depression, Collingwood returned to premiership glory with back-to-back wins in 1935 and 1936, both against South Melbourne.[16] The 1935 Grand Final saw a 20-point victory before 54,154 fans, while 1936 delivered a 23-point win in front of 74,768 spectators, marking McHale's seventh and eighth coaching premierships.[15] These triumphs highlighted the club's resilience, with McHale's tactical innovations and player development sustaining high performance despite economic hardships.[18] The 1950s brought renewed success under Phonse Kyne, who succeeded McHale as coach from 1950 to 1963.[20] Collingwood claimed the 1953 premiership in a thrilling Grand Final against Geelong, overcoming a 38-point halftime deficit to win by a single point—82 to 81—before 88,065 attendees, in one of the VFL's most dramatic comebacks.[16] Five years later, in 1958, the Magpies defeated Melbourne by 65 points (10.18.78 to 2.10.22) in front of 97,956 fans, with captain Murray Weideman leading a dominant performance.[20] Kyne's leadership, building on McHale's legacy, emphasized physicality and team cohesion, securing these flags amid a competitive era dominated by Melbourne.[16]

The Colliwobbles Era (1959–1989)

Following the 1958 premiership, Collingwood entered a 32-year drought without a VFL/AFL flag, a period retrospectively dubbed the "Colliwobbles" due to the club's repeated failures to convert strong regular-season form into finals success, including eight grand final losses between 1960 and 1981.[21] Under coach Phonse Kyne, the team finished second in 1960 before losing the grand final to Melbourne by 48 points, with a final score of 2.2 (14) to Melbourne's 8.14 (62).[22] Kyne's tenure ended after a mid-table finish in 1963, during which the club made sporadic finals appearances but won no matches beyond the first week.[21] Bob Rose assumed coaching duties in 1964, leading Collingwood to three grand final defeats in seven seasons: a four-point loss to Melbourne in 1964, a one-point defeat to St Kilda in 1966, and a 10-point replay loss to Carlton in 1970 after a drawn grand final.[23] Rose's teams consistently ranked in the top four, bolstered by key players such as full-forward Peter McKenna, who set a club single-season record with 143 goals in 1970 and won the Copeland Trophy that year.[21] Len Thompson dominated individually, securing four Copeland Trophies between 1967 and 1974, while captain Des Tuddenham and ruckman Terry Waters provided leadership in multiple finals campaigns.[21] Rose coached 193 games across two stints (1964–1971 and 1985–1986), achieving 121 wins but unable to overcome the finals hoodoo.[23] Subsequent coaches Neil Mann (1972–1974) and Murray Weideman (1975–1976) maintained top-four contention early but oversaw declining results, with a 12th-place finish in 1976 marking the era's lowest point to date.[21] Tom Hafey took over in 1977, guiding the team to four grand final losses in five years: a 27-point defeat to North Melbourne in 1977, a 38-point loss to Carlton in 1979, an 81-point thrashing by Richmond in 1980 (Collingwood's worst grand final margin), and a 20-point loss to Carlton in 1981.[22] Hafey's sides featured emerging talents like Peter Moore, who won consecutive Copeland Trophies in 1979–1980, and Peter Daicos, whose 76 goals in 1981 included dynamic playmaking from the forward pocket.[21] The 1980s brought coaching instability and mixed results, with John Cahill (1983–1984) reaching finals in 1984, followed by Rose's brief return yielding a seventh place in 1985.[21] Leigh Matthews coached from 1986, stabilizing the team to fourth in 1988 but enduring a 12th-place finish in 1987 amid key departures.[21] Standout performers included full-forward Brian Taylor, who topped the goalkicking four times (1984–1986, 1988) with a career-high 100 goals in 1986, and midfielders Tony Shaw and Darren Millane, who earned Copeland Trophies in 1984 and 1987, respectively.[21] Despite these individual efforts and frequent top-six finishes—11 in total across the era—the club secured no premierships, with the Colliwobbles reputation rooted in narrow margins and perceived psychological barriers in September.[21]

Revival and 1990 Premiership (1990–1999)

In 1986, Collingwood appointed Leigh Matthews as senior coach, marking the beginning of a revival after years of underperformance during the "Colliwobbles" era, where the club had not won a premiership since 1958 despite multiple grand final appearances.[24] Matthews, a premiership player and coach with Hawthorn, implemented a tough, disciplined training regimen emphasizing physicality and accountability, which lifted the team from 12 wins and a near-miss for finals in his debut season to second place on the ladder by 1988.[25] This improvement was evident in key wins, including a narrow elimination final loss to Melbourne in 1988, signaling the end of chronic September failures.[24] The 1990 season represented the pinnacle of this revival, with Collingwood finishing as minor premiers after a 20-2 home-and-away record, including victories over strong contenders like Essendon and West Coast.[26] In the finals, the Magpies drew with West Coast in the qualifying final on September 8 (14.16.100 to 15.10.100), winning the replay on September 15 (11.10.76 to 9.10.64), before defeating Essendon in the second semi-final on September 23 (20.14.134 to 11.11.77).[27] The grand final on October 6 at the Melbourne Cricket Ground pitted Collingwood against Essendon before a crowd of 98,944, resulting in a dominant 48-point victory for the Magpies (13.11.89 to 5.11.41), securing their 14th premiership and ending a 32-year drought.[22] Captain Tony Shaw earned the Norm Smith Medal for his 25 disposals and leadership, while Matthews' strategy of relentless pressure and forward-line efficiency, led by players like Peter Daicos (2 goals) and Scott Russell (3 goals), overwhelmed Essendon.[28] Post-1990, Collingwood maintained finals contention under Matthews through 1995, reaching the semi-finals in 1992 (losing to West Coast) and the qualifying final in 1994 (eliminated by Essendon), but finished outside the top eight in 1991, 1993, and 1995 amid injuries and fading key players like Shaw and Daicos.[29] Matthews coached 224 games, winning 125, before departing at season's end in 1995, his tenure credited with restoring competitiveness but unable to sustain premiership form due to an aging list and recruitment challenges.[24] Mick Malthouse succeeded him in 1996, inheriting a squad that struggled with consistency; the club made preliminary finals in 1997 but slumped to 12th in 1998 and last place in 1999 with only four wins, hampered by poor list management and off-field financial strains.[30] This late-1990s decline highlighted the difficulty of rebuilding after a drought-breaking success, setting the stage for further transitions.[25]

Malthouse Era and Transitions (2000–2011)

Mick Malthouse commenced as Collingwood's senior coach in 2000, recruited from West Coast where he had secured premierships in 1992 and 1994, amid the club's post-1990s decline marked by inconsistent finals performances.[30] His tenure spanned 286 games through 2011, yielding a 57.34% win rate across home-and-away and finals matches.[31] Early rebuilding emphasized defensive structures and player development, with the Magpies qualifying for finals in eight of his twelve seasons, including rapid progression to grand finals in 2002 (defeated by Brisbane Lions, 10.15 (75) to 9.12 (66)) and 2003 (defeated by Brisbane, 8.18 (66) to 12.12 (84)).[32] [33] A mid-decade finals drought followed, attributed to injuries and list imbalances, but strategic trades for ruckman Darren Jolly and midfielder Luke Ball ahead of 2010 bolstered the engine room alongside established stars like Nathan Buckley (club captain until his retirement after 260 games in 2007) and emerging talents including Scott Pendlebury and Dale Thomas.[30] Collingwood topped the 2010 home-and-away ladder with 17 wins from 22 games before drawing the grand final against St Kilda (17.9 (111) apiece) on September 25, then securing the club's 15th premiership in the replay on October 2 by 56 points (15.12 (102) to 10.8 (68)), employing an aggressive, formation-based game plan inspired by Roman legions and military tactics.[30] [34] The 2011 season saw Collingwood again claim the minor premiership with only two losses—both to Geelong—fueled by Dane Swan's dominant midfield play, culminating in his Brownlow Medal win with a record 34 votes.[35] However, injuries hampered finals momentum, leading to a 38-point grand final defeat to Geelong (18.11 (119) to 12.9 (81)) on October 1.[35] Malthouse's exit was pre-planned since 2009 as part of a succession strategy, transitioning to a head of coaching role before departing entirely post-2011, paving the way for Nathan Buckley to assume senior coaching duties in 2012 amid reflections on a near-dynasty thwarted by personnel attrition.[30]

Buckley Era: Challenges and 2023 Premiership Push (2012–2021)

Nathan Buckley assumed the role of senior coach at Collingwood in 2012, succeeding Mick Malthouse following a planned transition after the club's 2010 premiership. In his debut season, Collingwood finished fourth on the ladder with a 16–6 home-and-away record, advancing to the preliminary final before a loss to Sydney by 14 points. The following year, 2013, the team again qualified for finals, placing fifth with 14 wins, but exited in an elimination final against Port Adelaide.[36][37] Performance declined markedly from 2014 to 2017, with the club missing finals each year and recording no more than 11 home-and-away wins in any season. In 2014, Collingwood managed 11 wins for a mid-table finish; 2015 saw 10 wins; 2016 yielded 9 wins amid reports of eleven players testing positive for illicit drugs, which Buckley publicly addressed as a distraction; and 2017 resulted in 9 wins, 12 losses, and 1 draw. These years highlighted challenges in list management, player development, and maintaining competitive edge post-premiership cycle.[36][38] A resurgence occurred in 2018, when Collingwood secured 15 home-and-away wins to finish fourth, progressing to the grand final after defeating Geelong and Melbourne in finals. They lost to West Coast by 8 points in a controversial match influenced by late umpiring decisions. The momentum continued into 2019 with another 15 wins and a preliminary final appearance, and in the shortened 2020 season, 9 wins, 7 losses, and 1 draw led to a semi-final berth. Buckley's overall coaching record stood at 117 wins from 218 games, with 12 finals appearances but no premiership.[36][39] The 2021 season unraveled early, with only 4 wins from 13 games coached before Buckley's mutual departure on June 9, 2021, amid mounting pressure from poor results, player unrest, and the release of the club's "Do Better" report detailing historical systemic racism incidents over decades. The report, commissioned independently, prompted significant internal review but coincided with on-field struggles and key player departures in the prior off-season, including Adam Treloar, amid a trade period yielding limited returns. Buckley's tenure, while fostering talent like Jordan De Goey and Jamie Elliott, ended without a flag, reflecting persistent challenges in sustaining elite performance and off-field stability. These foundations, however, contributed to the club's minor premiership and grand final appearance in 2023 under successor Craig McRae, though direct causation remains attributable to post-Buckley rebuilds.[36][40][41]

McRae Era: Recent Successes and Setbacks (2022–Present)

Craig McRae was appointed as Collingwood's senior coach in June 2021, taking charge for the 2022 AFL season following Nathan Buckley's departure and the club's 17th-place finish in 2021. In his debut year, McRae oversaw a significant turnaround, guiding the Magpies to 16 wins and fourth place on the ladder. Collingwood qualified for finals, defeating Fremantle by 20 points in the semi-final after a six-point qualifying final loss to Geelong, but fell short in the preliminary final against Sydney by one point.[42] The 2023 season marked Collingwood's most notable success under McRae, culminating in a 16th premiership. The Magpies recorded 18 wins and five losses to finish third, advancing through finals with a qualifying final victory over Melbourne and a semi-final win against GWS before defeating Brisbane by four points (90-86) in the grand final on September 30, 2023. McRae's emphasis on mental resilience contributed to the team's proficiency in close contests, with Collingwood securing multiple one-point victories that season.[43][44] In 2024, Collingwood experienced a downturn, finishing ninth with 12 wins, nine losses, and two draws, missing finals for the first time under McRae. Persistent injuries to key players, including defenders Jeremy Howe and Brody Mihocek, hampered the team's consistency, exacerbating challenges from an ageing list and demanding fixture. McRae acknowledged the injury toll as a primary factor, with the club struggling to maintain the intensity of prior years amid list management constraints.[45][46] Collingwood rebounded in 2025, securing a finals berth after a strong finish to the home-and-away season, including 16 wins by late August. The Magpies upset minor premiers Adelaide by 24 points (79-55) in the qualifying final on September 4, 2025, but were defeated by Brisbane by 29 points in the preliminary final on September 20, 2025, ending their premiership defence. McRae holds the record among current AFL coaches for most one-point wins, with six such victories across his tenure, underscoring a hallmark of competitive but narrow margins in high-stakes games.[47][48][49]

Club Identity and Symbols

Guernsey, Nickname, and Colors

The Collingwood Football Club's guernsey consists of vertical black and white stripes, a design in place since the club's formation on 12 February 1892. This pattern originated from the colors adopted upon entry into the Victorian Football League in 1897, drawing inspiration from local athletic clubs like the Collingwood Harriers, and has symbolized the club consistently despite minor variations in fabric and fit over time. The guernsey's simplicity and high contrast have made it one of the most recognizable in Australian rules football.[50][1] The club's nickname, the Magpies, stems directly from the black and white striped guernsey evoking the appearance of the Australian magpie bird, with the term entering common usage in the early 20th century. Often abbreviated to "Pies" in casual reference, it reflects the bird's bold, territorial nature and has been embraced officially, as detailed in club histories tracing its adoption alongside the guernsey design.[51] Collingwood's official colors are black and white, without additional accents in the primary design, though gold appears in the logo and secondary elements. These colors underscore the club's identity, with the vertical striping ensuring visibility and distinction on the field since inception.[1][50]

Club Song and Traditions

The club song of the Collingwood Football Club, titled "Good Old Collingwood Forever," originated in 1906 and remains the oldest team song still in use among Australian Football League clubs.[52] It was composed by club player Tom Nelson during a holiday in Tasmania, adapting the tune from the American marching song "Goodbye, Dolly Gray," which dated to the Spanish-American War era.[53] The lyrics emphasize themes of unity, resilience, and loyalty to the Magpies, reflecting the club's early ethos of collective determination amid competitive pressures in Victorian football.[54] The full lyrics, as officially documented by the club, are as follows:
Good old Collingwood forever
They know how to play the game
Side by side we stick together
To uphold the Magpies name
See the barrackers are shouting
For the team they love so well
For there's nothing in the compass
Like the old Magpie yell
East, south, west or north
Roam the field our men so bold
They're the team that never weakened
Win or lose, we're always true to them
For we love the Magpie team[54][52]
This version has been standardized for performance, with the song typically rendered in a rousing, choral style led by players and echoed by supporters. Traditions surrounding the song include its ritualistic singing by the playing group in the rooms immediately following victories, a practice common across AFL clubs but deeply ingrained in Collingwood's culture of post-match camaraderie and reinforcement of team identity.[55] Supporters join in during home games at the Melbourne Cricket Ground, particularly after quarter-time and final sirens in wins, amplifying the "never weaken" sentiment amid the club's history of high-stakes contests.[56] The song also features prominently in club heritage events and premiership celebrations, such as the 1990 and 2010 triumphs, where it serves as a unifying anthem linking generations of members.[53]

Rivalries

The rivalry with Carlton stands as the preeminent one in Collingwood's history, characterized by geographic proximity in Melbourne's inner north and socioeconomic contrasts—Collingwood embodying blue-collar grit against Carlton's perceived establishment status. The clubs' first encounter occurred on 7 May 1892, with Carlton prevailing by 5 goals to 3, and they have since met more frequently than any other VFL/AFL pairing, totaling over 260 matches by 2025, with Carlton maintaining a narrow all-time edge of 133 wins to Collingwood's 129 (including 4 draws).[57][58][59] This fixture has produced iconic moments, including the 1970 VFL Grand Final, where Carlton overcame a 44-point halftime deficit to secure a 17.19 (121) to 14.17 (101) victory, denying Collingwood a fifth consecutive premiership in one of the competition's most dramatic comebacks. Collingwood has dominated recent clashes, winning 22 of the last 28 encounters as of 2024, reflecting improved on-field competitiveness under successive coaches.[60][57] Collingwood's contest with Essendon forms another cornerstone rivalry, rooted in early VFL competition and amplified by the annual Anzac Day match at the Melbourne Cricket Ground, established in 1995 to honor Australian and New Zealand military service and now attracting crowds exceeding 90,000. The clubs have played over 250 times overall, with Essendon holding a slight historical advantage, though Collingwood has claimed key victories, including the 2023 Anzac Day game by 2 points amid high-stakes drama. The fixture awards the Anzac Medal to the standout player, underscoring its cultural significance beyond mere competition.[55][61][62] A longstanding feud with Richmond traces to the 1920s, when Collingwood captain Dan Minogue defected to the Tigers amid contract disputes, fueling decades of animosity; the clubs have clashed in multiple grand finals, such as Collingwood's 1930 triumph by 30 points. Other notable tensions exist with Melbourne, tied to shared Victorian heritage and periodic finals meetings, though these lack the same depth of historical vitriol.[63]

Facilities: Headquarters, Training, and Home Grounds

The Collingwood Football Club maintains its headquarters at the AIA Centre, located in Olympic Park, Melbourne, which was officially renamed on March 8, 2022, as part of an expanded sponsorship partnership.[64] The heritage-listed facility, originally built for the 1956 Melbourne Olympics, underwent a $15 million redevelopment starting in 2022 to establish a multidisciplinary hub featuring advanced sports performance amenities, including upgraded fitness centers, medical suites, and spaces supporting the club's AFL, AFLW, and netball teams.[64] [65] Training facilities are integrated within the AIA Centre and its adjacent Olympic Park Oval, a dedicated oval opened in 2013 primarily for the club's use.[66] The centre includes specialized infrastructure such as hydrotherapy pools, an extended sprung-floor training zone for skill development, and a renovated gymnasium completed in 2013, enabling year-round preparation for up to eight teams across competitions.[67] [68] Olympic Park Oval features a perimeter running track and is closed to public access during Collingwood sessions to prioritize elite training.[69] The club's primary home ground is the Melbourne Cricket Ground (MCG), a 100,024-capacity venue in East Melbourne where Collingwood has hosted the majority of its AFL home matches since relocating from Victoria Park after the 1999 season.[70] Select home games, particularly those affected by scheduling or weather, are played at Marvel Stadium in Docklands, but the MCG remains the core venue, hosting over 70% of home fixtures in recent seasons including finals advantages due to its status as the AFL's premier ground.[71] Victoria Park in Abbotsford served as the original home ground from the club's inception in 1892 until its final AFL game on August 28, 1999, after which it transitioned to community recreation use.[72]

Governance and Operations

Corporate Structure and Leadership

The Collingwood Football Club operates as a public company limited by guarantee under Australia's Corporations Act 2001, functioning as a not-for-profit entity owned and governed by its members. The board of directors, elected via member ballots from nominations assessed by a dedicated committee, holds ultimate responsibility for strategic oversight, financial accountability, and long-term sustainability, while delegating operational management to executives and excluding direct involvement in on-field football decisions. Directors serve unpaid terms aligned with the club's constitution, which mandates skills-based evaluations for candidates and emphasizes diversity and capability to support club objectives. A permanent Director Nominations Committee, currently chaired by Gaye Morris, reviews applicants using a board skills matrix to ensure alignment with strategic needs.[73] In December 2024, following a contested election, Barry Carp was appointed as the club's 15th president, succeeding Jeff Browne and leading the board into 2025 with a focus on governance reforms including term limits for directors and the president. Vice-presidents Jodie Sizer and Paul Licuria provide deputy leadership, while the full board comprises returning directors Renée Roberts and Paul Tuddenham alongside newcomers Gaye Morris and Dan Rosen, forming a seven-member body tasked with navigating post-2023 premiership challenges. This composition reflects recent updates to election processes aimed at enhancing board independence and expertise in finance, law, and sports administration.[74][75] Executive operations fall under Chief Executive Officer Craig Kelly, appointed to drive commercial growth, player welfare, and community initiatives amid the club's high-profile status and membership base exceeding 80,000. Kelly oversees departments including football strategy, marketing, and facilities management at the club's Holden Centre headquarters, reporting to the board on performance metrics such as revenue from sponsorships and AFL distributions. This structure maintains separation between governance and execution, with the CEO accountable for implementing board-approved policies.[76]

Membership, Finances, and Sponsorships

Collingwood Football Club recorded 112,491 members for the 2025 AFL season, maintaining its position at the top of the league's membership ladder for the third consecutive year.[77][78] This figure represents a 1.7% increase from 110,628 members in 2024 and continues an upward trend from 106,470 in 2023.[79] Membership growth has been driven by sustained fan loyalty and on-field competitiveness, contributing significantly to the club's non-matchday revenue streams. For the financial year ended October 31, 2024, Collingwood reported an operating profit before government revenue, depreciation, and amortisation of $8,957,135, a 49% increase from $6 million in the prior year.[80][81] Total revenue for the club reached approximately $85.2 million, reflecting strong performance in commercial operations amid league-wide AFL club revenues exceeding $1.35 billion.[82] These results underscore prudent financial management, bolstered by high membership and sponsorship income, despite variable on-field outcomes. Major sponsorships form a cornerstone of Collingwood's commercial revenue, with key partnerships including Emirates, which renewed its deal for five years in December 2024, extending a 25-year relationship focused on premium branding and travel support.[83] Other prominent sponsors encompass SsangYong as a premier partner since May 2025, TaylorMade Golf in a two-year agreement from April 2025, and brands such as Primo, Bowens, and Jameson listed among major partners on the club's official roster.[84][85][86] These deals emphasize automotive, consumer goods, and lifestyle sectors, aligning with the club's broad fanbase and providing visibility across guernsey, training, and digital assets.

Off-Field Operations and Community Engagement

The Collingwood Football Club maintains an off-field administrative structure focused on football operations, commercial activities, and community outreach, with recent restructuring to address leadership transitions. In December 2024, the club appointed Charlie Gardiner, formerly of the Sydney Swans, as Executive General Manager of Football to oversee player development, recruitment, and performance strategies amid an ongoing revamp. This followed the departure of list manager Derek Hine and football boss Graham Wright in late 2024, part of broader executive changes aimed at stabilizing operations post-2023 premiership. The club's coaching panel for 2025, confirmed on February 25, 2025, includes Scott Selwood resuming as forward line coach and Jordan Roughead managing the backline, reflecting adjustments in non-playing roles to support on-field performance.[87][88][89] Community engagement is coordinated through the Collingwood Football Club Community Foundation, which supports disadvantaged groups via programs emphasizing housing, health, and inclusion, drawing on the club's working-class heritage in inner-Melbourne suburbs. Key initiatives include the Magpie Nest program, a partnership with the Salvation Army since at least 2024, providing meals through the Magpie Nest Cafe and stable housing in 46 rented properties for individuals facing homelessness or family violence. In the first half of 2025, the foundation allocated approximately AUD$231,000 to housing efforts alone. Additional programs encompass wheelchair football, Reclink League community competitions, cultural immersion activities, and health services targeting at-risk populations.[90][91][92] The foundation also runs targeted outreach for youth and Indigenous communities, such as the Barrawarn program offering education and employment pathways for First Nations individuals, and Fasta Footy since 2023 for primary school children regardless of background. Educational resources like Magpie Minds, launched in collaboration with Cool.org, provide free anti-racism and allyship materials for Australian schools in grades 3–10. These efforts align with the club's response to the 2021 Do Better review, which identified cultural issues and prompted implementation of reforms focused on equity and respect, as detailed in the club's inaugural 2024 Community Impact Report released March 18, 2025. The report quantifies broader social contributions, including support for the Collingwood Magpies Community Football Team serving economically disadvantaged players.[93][94][95][96][97]

Performance and Records

Premierships and Honor Board

Collingwood has secured 16 VFL/AFL premierships, tying Carlton and Essendon for the most in league history, with victories spanning from 1902 to 2023.[3][16] The club has contested a record 45 grand finals, reflecting sustained competitive excellence amid periods of dominance, such as four consecutive titles from 1927 to 1930 and back-to-back wins in 1935 and 1936.[3][11] The following table lists all premiership-winning grand finals:
YearOpponentCollingwood ScoreOpponent Score
1902Essendon9.6 (60)3.9 (27)
1903Fitzroy4.7 (31)3.11 (29)
1910Carlton9.7 (61)6.11 (47)
1917Fitzroy9.20 (74)5.9 (39)
1919Richmond11.12 (78)7.11 (53)
1927Richmond2.13 (25)1.7 (13)
1928Richmond13.18 (96)9.9 (63)
1929Richmond11.13 (79)7.8 (50)
1930Geelong14.16 (100)9.16 (70)
1935South Melbourne11.12 (78)7.16 (58)
1936South Melbourne11.23 (89)10.18 (78)
1953Geelong11.11 (77)8.17 (65)
1958Melbourne12.10 (82)9.10 (64)
1990Essendon13.11 (89)5.11 (41)
2010St Kilda16.12 (108)7.10 (52)
2023Brisbane Lions12.18 (90)13.8 (86)
Jock McHale holds the record for most premierships as coach with eight, overseeing triumphs from 1917 to 1936 during his tenure from 1912 to 1949.[11] Subsequent premiership coaches include Phonse Kyne (1953, 1958), Leigh Matthews (1990), Mick Malthouse (2010), and Craig McRae (2023).[98][44] Premiership captains include Dick Lee (1902–1903), George Bruce (1910), Percy Wilson (1917), Con McCarthy (1919, 1927–1928), Albert Collier (1929), Harry Collier (1930, 1935–1936), Jack Lyngcoln (1953), Murray Weideman (1958), Tony Shaw (1990), Nick Maxwell (2010), and Darcy Moore (2023).[99][100] In grand finals, notable individual honors include Norm Smith Medals awarded to Collingwood players: Sharrod Wellingham in 2010 and Bobby Hill in 2023.[16] The club also claims additional minor premierships (20 total) and reserves/underage titles, bolstering its historical ledger.[3]

Head-to-Head Results Against Opponents

Collingwood's head-to-head records against other AFL clubs reflect a history of strong performance against several traditional rivals, with over 1,600 wins accumulated across thousands of matches since 1897.[101] These statistics encompass regular season and finals games, highlighting dominance in encounters such as those against St Kilda (163 wins in 226 games) and Melbourne (158 wins in 248 games), while showing closer contests against clubs like Brisbane Lions (19 wins in 44 games) and Greater Western Sydney (9 wins in 17 games).[101] The table below details Collingwood's all-time results against current AFL opponents as of the end of the 2025 season:
OpponentGamesWinsDrawsLosses
Adelaide5336116
Brisbane Lions4419025
Carlton2681354129
Essendon2491375107
Fremantle3923115
Geelong2431361106
Gold Coast161105
Greater Western Sydney17908
Hawthorn173101072
Melbourne248158585
North Melbourne167113252
Port Adelaide3921018
Richmond217123292
St Kilda226163261
Sydney235145189
West Coast6230131
Western Bulldogs163112150
These figures underscore Collingwood's competitive edge in the competition's inner sanctum, particularly against Victorian-based clubs, where they hold winning percentages above 60% in most cases.[101] Records against expansion teams like Gold Coast and Greater Western Sydney remain positive but limited by fewer fixtures.[101]

Team Achievements: Teams of the Century and Milestones

The Collingwood Team of the Century was announced on 14 June 1997 at the Crown Palladium in Melbourne, selected by a panel including Kevin Rose, Ron Richards, Jock McHale Jnr, Eddie McGuire, and Trevor Grant to honor the club's first 100 years in senior competition.[102] Syd Coventry Snr was named captain, having led the club to four consecutive premierships from 1927 to 1930, while Jock McHale was selected as coach for his tenure from 1912 to 1949, during which Collingwood won 8 flags.[102] The 22-player squad, comprising players who collectively played 4,796 matches, included 7 Brownlow Medalists and 16 premiership winners.[102] Gavin Brown was added to the interchange bench in 2002.[102] The team lineup was as follows:
PositionPlayers
BacksHarold Rumney, Jack Regan, Syd Coventry Snr (c)
Half-backsBilly Picken, Albert Collier, Nathan Buckley
CentreThorold Merrett, Bob Rose, Darren Millane
Half-forwardsDes Fothergill, Murray Weideman, Dick Lee
ForwardsPhonse Kyne, Gordon Coventry, Peter Daicos
FollowersLen Thompson, Des Tuddenham, Harry Collier
InterchangeTony Shaw, Wayne Richardson, Marcus Whelan, Gavin Brown
Collingwood's key team milestones underscore its dominance and resilience in VFL/AFL history. The club won its first VFA premiership in 1896 before joining the VFL in 1897 and securing back-to-back flags in 1902 and 1903.[10] It achieved four consecutive premierships from 1927 to 1930, a record unmatched by any other club and powered by a 20-game winning streak spanning 1928–1929.[10][4] After a 23-year gap between flags (1930–1953), Collingwood ended the drought with victories in 1953 and 1958, followed by further triumphs in 1990 and 2010 for a total of 16 premierships, tied for the most in league history.[10] The club holds the record for most Grand Final appearances at 45, reflecting consistent finals contention across 85 of 128 VFL/AFL seasons.[4] Other records include the highest score of 32.19 (211) against St Kilda in 1980 and the largest winning margin of 178 points over the same opponent in 1979.[4]

Personnel

Current Senior Squad

As of October 2025, following the conclusion of the 2025 AFL season, Collingwood's senior squad comprises a blend of seasoned leaders and developing talent, with an emphasis on midfield dominance and defensive resilience. The list, finalized prior to the season with additions via trade and draft, totals approximately 44 players across primary and rookie allocations. Notable inclusions from the off-season rebuild were midfielder John Noble (traded from Gold Coast), forward Joe Richards (traded from Port Adelaide), and rookie Aiden Begg, alongside category B rookies Oleg Markov and Ash Johnson selected in the November 2024 rookie draft.[103] The squad's average age stood at around 26.2 years entering 2025, rendering it the oldest in the competition and reliant on veterans for stability amid injury challenges.[104] Key figures include captain Scott Pendlebury (jersey no. 10), a four-time club best-and-fairest winner with over 425 career games, and dual All-Australian Nick Daicos (no. 35), whose ball-winning prowess has defined recent campaigns.[105][106] Other core midfielders feature Jordan De Goey (no. 2) and Tom Mitchell (no. 6), while forwards Jamie Elliott (no. 5) and Mason Cox (no. 46) provide scoring threats, supported by defenders Brayden Maynard (no. 4) and Isaac Quaynor (no. 3).[107] Post-season re-signings of midfielders Lachie Sullivan and Noah Howes signal continuity for 2026, amid ongoing list management ahead of the trade period.[108] The group's depth is bolstered by utility players like Jack Crisp (no. 25), Steele Sidebottom (no. 22), and Darcy Moore (no. 30), though reliance on older athletes has prompted scrutiny over long-term sustainability.[109]

Coaches, Captains, and Presidents

The Collingwood Football Club has employed 16 full-time senior coaches and 2 caretaker coaches since 1892.[98] Jock McHale holds the record for the longest tenure, coaching from 1912 to 1949 across 38 seasons, during which he secured eight premierships (1917, 1919, 1927–1930, 1935–1936) and oversaw 714 games.[19] Subsequent coaches included Phonse Kyne (1950–1963), noted for his post-McHale leadership; Bob Rose (1964–1971 and 1976); Tom Hafey (1977–1982), the club's first non-Collingwood appointee; Leigh Matthews (1986–1995); Mick Malthouse (2000–2011), who delivered the 2010 premiership; Nathan Buckley (2012–2021); and Craig McRae (2022–present), under whom the team won the 2023 AFL premiership.[98] The club has had 48 captains from 1892 to the present.[100] Early figures like Bill Strickland (1893–1897) and Dick Condon (1899–1900) often doubled as advisors or early coaches, reflecting the club's formative structure. Prominent long-term captains include Syd Coventry (1927–1934), who led during multiple premierships; Harry Collier (1935–1939); Lou Richards (1952–1955); Nathan Buckley (1999–2007); and Scott Pendlebury (2014–2022). Darcy Moore assumed the role in 2023 and remains captain as of 2025.[100]
PresidentYears Served
William Beazley1892–1911
Alfred Cross1912
Jim Sharp1913–1923
Harry Curtis1924–1950
Syd Coventry1950–1962
Tom Sherrin1963–1974
Ern Clarke1975–1976
John Hickey1977–1981
Ranald Macdonald1982–1986
Allan McAlister1986–1995
Kevin Rose1996–1998
Eddie McGuire1998–2021
Mark Korda2021 (partial)
Jeff Browne2022–2024
Barry Carp2025–present
The presidency has seen 15 individuals since the club's founding, with Harry Curtis holding the position longest (1924–1950) amid the club's dominant era under McHale.[110] Eddie McGuire's 23-year term (1998–2021) emphasized commercial growth and stability. Barry Carp, elected in December 2024, serves as the current president.[111][110]

Reserves Affiliates: History and Recent Seasons

The Collingwood Football Club established its reserves team in 1919, entering the newly formed VFL reserves competition under the affiliated banner of the Collingwood Districts Football Club. This side secured the inaugural premiership that season, defeating University by 12 points in the grand final on September 25 at the MCG. The team built on this success with further reserves premierships in 1920 (defeating University again), 1922, and 1925, achieving four titles within the competition's first seven years.[112][113] In 1939, Collingwood shifted to an in-house reserves structure, fully integrating the team within the club's operations while continuing in the VFL reserves grade. This era yielded additional premierships in 1940 (under coach Horrie Edmonds), 1965 (under Neil Mann), and 1976 (under Ron Richards), bringing the total to seven reserves flags. The club's reserves have not claimed a premiership since 1976, reflecting the increased competitiveness of the pathway system amid AFL expansion and professionalization. Premiership years: 1919, 1920, 1922, 1925, 1940, 1965, 1976.[112] Following the 1999 disbandment of the standalone VFL/AFL reserves competition, Collingwood maintained a standalone presence in the restructured VFL from 2000 onward, serving as the club's primary reserves affiliate without partnering externally like some AFL clubs. This VFL team functions as a development hub, blending listed AFL players, rookies, and non-listed talent to bridge senior and lower grades.[114][115] Recent seasons have shown inconsistency, with no finals appearances since earlier in the decade. In 2023, the team finished 8th on the VFL ladder, qualifying for playoffs but exiting early. Performance declined in 2024, ending 20th and missing finals entirely. The 2025 campaign improved marginally, securing a wildcard playoff spot before a 12-point defeat to Williamstown at Victoria Park, concluding the season without further advancement.[112][115]

Women's Teams: AFLW and VFLW Operations

The Collingwood Football Club fields a senior women's team in the AFL Women's (AFLW) competition and a reserves/development team in the Victorian Football League Women's (VFLW), both established in 2017 to align with the AFLW's inaugural season and the expansion of structured women's Australian rules football pathways.[116] These teams operate under the club's unified high-performance framework, sharing administrative and logistical resources while prioritizing women's-specific training, recovery, and welfare protocols to foster talent progression from VFLW to AFLW and beyond. Training occurs primarily at the AIA Vitality Centre within Melbourne's Olympic Park precinct, with access to upgraded facilities including gyms, recovery pools, and medical suites designed to support elite-level preparation.[117] The AFLW squad, serving as the club's flagship women's program, competes in the national league with a focus on competitive performance and player retention. In 2025, under senior coach Sam Wright—entering his second year—and captain Ruby Schleicher, the team endured a challenging season, finishing 17th on the ladder amid struggles with consistency and defensive structure.[118][119] The program emphasizes midfield dominance and forward-line potency, drawing on a mix of draft selections, delisted free agents, and mature-age recruits to build depth, though it has yet to secure a premiership since inception. Complementing the AFLW, the VFLW team functions as a critical development hub, providing game time and skill refinement for emerging players, rookies, and those transitioning from lower leagues. Coached by Tom Cashin and led by captain Dominique Carbone in 2025, the side demonstrated strong form by securing a minor premiership contention spot and advancing to the grand final, where it fell short by six points to North Melbourne-Werribee on August 30.[120][121] Collingwood's VFLW operations have historically yielded robust results, including minor premierships in 2021 and 2023, and a 61-1-19 win-draw-loss record through mid-2023, underscoring its role in talent pipelines without a senior premiership to date.[122][123][116] Integration between the teams facilitates intra-club transfers and joint sessions, enhancing overall women's program cohesion, though challenges such as injury management and fixture alignment persist in balancing elite and developmental demands.[124]

Individual Honors

Best and Fairest Awards

The E.W. Copeland Trophy, Collingwood Football Club's highest individual honor, is awarded annually to the player deemed best and fairest over the home-and-away season, with umpires allocating 3-2-1 votes per match to the top three performers. Named after Ernest William "Bud" Copeland, the club's secretary from 1895 to 1923 who played a key role in its financial stabilization during the 1890s depression and the development of Victoria Park, the trophy was first presented in 1927. No awards were made from 1943 to 1945 due to World War II disruptions.[125] Several players have secured multiple Copeland Trophies, reflecting sustained excellence. Nathan Buckley won six times (1994 tied, 1996, 1998–2000, 2003), Scott Pendlebury claimed five (2011, 2013–2016), and Dane Swan took three consecutively (2008–2010). Other multiple recipients include Gavin Brown (three: 1989, 1994 tied, 1997), Paul Licuria (2001–2002), Jack Crisp (2021–2022), and Brodie Grundy (2018–2019).[126]
YearWinner(s)
2025Darcy Cameron[127]
2024Nick Daicos[128]
2023Josh Daicos
2022Jack Crisp
2021Jack Crisp
2020Taylor Adams
2019Brodie Grundy
2018Brodie Grundy, Steele Sidebottom (tied)
2017Steele Sidebottom
2016Scott Pendlebury
2015Scott Pendlebury
2014Scott Pendlebury
2013Scott Pendlebury
2012Dayne Beams
2011Scott Pendlebury
2010Dane Swan
2009Dane Swan
2008Dane Swan
2007Travis Cloke
2006Alan Didak
2005James Clement
2004James Clement
2003Nathan Buckley
2002Paul Licuria
2001Paul Licuria
2000Nathan Buckley
1999Nathan Buckley
1998Nathan Buckley
1997Gavin Brown
1996Nathan Buckley
1995Saverio Rocca
1994Nathan Buckley, Gavin Brown (tied)
1993Mick McGuane
1992Mick McGuane
1991Tony Francis
1990Tony Shaw
1989Gavin Brown
1988Peter Daicos
1987Darren Millane
1986Wes Fellowes
1985Mark Williams
1984Tony Shaw
1983Bill Picken
1982Peter Daicos
1981Mark Williams
1980Peter Moore
The table above details Copeland Trophy recipients from 1980 onward, highlighting patterns such as Pendlebury's dominance in the 2010s and Buckley's mid-1990s to early 2000s supremacy, often aligning with premiership contention periods.[126]

Brownlow and Other Elite Medals

Collingwood has produced eight Brownlow Medal winners, the award recognizing the fairest and best player in the AFL home-and-away season as voted by umpires.[129] Syd Coventry won in 1927 with 7 votes, followed by Albert Collier in 1929 (15 votes), Harry Collier in 1930 (14 votes), Marcus Whelan in 1939 (19 votes), and Des Fothergill in 1940 (23 votes).[129] Peter Moore secured the medal in 1979 on a countback with 25 votes, marking Collingwood's first win in nearly four decades.[130] Nathan Buckley tied for the 2003 award with Mark Ricciuto and Adam Goodes on 22 votes each, while Dane Swan claimed outright victory in 2011 with a record-equaling 34 votes, the highest tally since the three-vote system began in 1931.[130][131]
YearWinnerVotes
1927Syd Coventry7
1929Albert Collier15
1930Harry Collier14
1939Marcus Whelan19
1940Des Fothergill23
1979Peter Moore25 (countback)
2003Nathan Buckley (tied)22
2011Dane Swan34
In grand final performances, Collingwood players have won the Norm Smith Medal four times since its inception in 1979, awarded to the best afield regardless of the result. Tony Shaw earned it in 1990 during Collingwood's premiership victory over Essendon, tallying 25 disposals and five marks. Nathan Buckley received the honor in 2002 despite a loss to Brisbane, with 30 disposals and defensive contributions in a low-scoring match. Scott Pendlebury won in 2010 amid a drawn grand final against St Kilda, recording 29 disposals before the replay loss. Bobby Hill claimed the 2023 medal in Collingwood's premiership win over Brisbane, scoring three goals from 20 disposals and applying forward pressure.[132][133] Collingwood has two NAB AFL Rising Star Award winners, recognizing the most promising debut-season player. Jaidyn Stephenson took the 2018 award with 52 votes after kicking 35 goals in 21 games as a forward. Nick Daicos won in 2022 with 60 votes, averaging 25.5 disposals and earning selection in the leadership group early in his career.[134][135]

Leading Goalkickers and Specialty Awards

Gordon Coventry holds the record for most career goals kicked for Collingwood, with 1,299 goals from 1920 to 1937.[136] Peter McKenna follows with 838 goals across 1965–1975 and a brief 1977 stint, while Dick Lee amassed 707 goals from 1906 to 1922.[136] Other notable all-time goalkickers include Phil Carmody (439 goals, 1957–1967), Brian Taylor (409 goals, 1980–1990), and Jamie Elliott (active since 2010, with over 400 goals by 2025).
RankPlayerCareer GoalsYears Active
1Gordon Coventry1,2991920–1937
2Peter McKenna8381965–1977
3Dick Lee7071906–1922
4Phil Carmody4391957–1967
5Brian Taylor4091980–1990
Collingwood's single-season goalkicking record is held by Peter McKenna, who kicked 143 goals (including finals) in 1970 and 130 in the home-and-away season of 1971.[137] Gordon Coventry kicked 124 goals in 1929, setting an early benchmark that stood for decades.[136] In recent years, Jamie Elliott won the club's Gordon Coventry Trophy for leading goalkicker in 2025 with 60 goals, his third such honor.[138] The Gordon Coventry Trophy, named after the club's greatest goalkicker, is awarded annually to Collingwood's leading home-and-away goalkicker since the 1930s, with Coventry himself winning it 16 consecutive times from 1922 to 1937.[139] Collingwood players have also dominated league-wide goalkicking honors, winning the VFL/AFL Leading Goalkicker award (now Coleman Medal) 23 times, more than any other club.[140] Dick Lee secured it seven times (1907–1910, 1914, 1916–1917, 1919), and Gordon Coventry six times (1926–1930, 1933).[140] Later winners include Peter McKenna (1972–1973), Brian Taylor (1986), and Sav Rocca (1999, 2001).[141] These achievements reflect Collingwood's historical emphasis on forward-line potency, though modern eras show fewer league-leading tallies amid tactical shifts toward contested possessions.[136]

All-Australian and International Representatives

Collingwood players have earned 60 All-Australian selections since the award's formal establishment in 1991, with earlier inclusions in precursor interstate and national teams dating back to 1947.[142] The All-Australian team recognizes the AFL's top performers each season, selected by a panel of experts, and Collingwood's representatives span multiple eras, reflecting the club's competitive history. Nathan Buckley holds the club record with seven selections between 1996 and 2003, followed by Scott Pendlebury with six from 2010 to 2020.[142] [143]
YearPlayers Selected
1947Lou Richards
1948Len Fitzgerald, Bill Twomey, Lou Richards
1949Des Healey
1950Gordon Hocking
1951Bob Rose
1952Thorold Merrett, Bob Rose
1953Des Healey, Bob Rose
1954Bob Rose
1955Des Healey, Lerrel Sharp
1969Terry Waters, Ricky Watt
1972Peter McKenna, Len Thompson
1979Peter Moore
1982Peter Daicos
1984Denis Banks, Tony Shaw
1986Brian Taylor
1988Peter Daicos, Shane Morwood
1989Gavin Brown
1990Peter Daicos, Mick McGuane, Darren Millane, Scott Russell, Tony Shaw (captain), Graham Wright
1991Gavin Brown, Tony Francis
1992Mick McGuane
1994Gavin Brown (vice-captain)
1996–2003Nathan Buckley (seven selections)
2003Chris Tarrant
2004–2005James Clement (two selections)
2006Alan Didak
2008Paul Medhurst
2009Leon Davis, Nick Maxwell, Dane Swan
2010Alan Didak, Harry O'Brien, Scott Pendlebury, Dane Swan
2011Travis Cloke, Leon Davis, Scott Pendlebury, Ben Reid, Dane Swan, Dale Thomas
2012Dayne Beams, Scott Pendlebury, Dane Swan
2013Travis Cloke, Scott Pendlebury, Dane Swan
2018Brodie Grundy, Steele Sidebottom
2020Taylor Adams, Brayden Maynard, Darcy Moore, Scott Pendlebury
2023Nick Daicos
2024Nick Daicos
2025Nick Daicos
Collingwood players have also represented Australia in the International Rules Series, a hybrid competition against Ireland featuring modified AFL and Gaelic football rules, with selections occurring sporadically from 1990 to 2010.[144] The club has produced eight such representatives, including captains and multi-series participants like Nathan Buckley. No Collingwood players featured after 2010, coinciding with the series' irregular scheduling and eventual hiatus following player safety concerns in later tests.[144]

Cultural Impact and Fanbase

Supporter Base and Working-Class Roots

The Collingwood Football Club, established in 1892 in the inner-Melbourne suburb of Collingwood, drew its initial support from the local working-class population amid the area's industrial character, including factories, warehouses, and manual labor communities.[145] The suburb's residents, facing economic hardships and social challenges, viewed the club as a symbol of local pride and resilience, with early matches fostering community identity in a district marked by poverty and labor-intensive employment.[146] During the Great Depression of the 1930s, Collingwood's supporter base expanded significantly, extending into Melbourne's northern suburbs despite widespread unemployment and financial strain that affected player retention and club operations.[18] This period solidified the club's association with working-class perseverance, as fans remained loyal through economic adversity, contributing to a reputation for fervent, unyielding support rooted in shared experiences of struggle rather than affluence.[90] In contemporary terms, Collingwood maintains the largest Victorian supporter base in the Australian Football League, with approximately 873,000 identified fans as of September 2025, reflecting both historical loyalty and broader appeal.[147] While the fanbase has diversified over decades—incorporating supporters from varied socioeconomic backgrounds due to the club's 16 premierships and national profile—its foundational working-class ethos persists through initiatives like the Community Foundation, which invests in housing and programs for vulnerable Melbourne populations as a nod to those origins.[148] This enduring identity distinguishes Collingwood from more elite-associated clubs, emphasizing grassroots resilience over commercialized fandom.[90]

Influence on Australian Sports Culture

Collingwood Football Club has exerted a profound influence on Australian sports culture by embodying intense fan loyalty and driving record attendance in Australian rules football, thereby elevating the AFL's status as a national spectacle. The club's games routinely attract the highest average crowds in the league, with 62,850 spectators per match in the 2025 season, underscoring its role in sustaining public engagement amid fluctuating team performances.[149] This draw stems from a supporter base estimated at 908,000 nationwide in 2024, third-highest in the AFL per independent polling, which has fueled the sport's commercial viability and media prominence.[150] Collingwood's polarizing appeal—often described as provoking strong emotions due to its working-class heritage and competitive edge—has amplified the tribal rivalries central to AFL fandom, setting a benchmark for passionate barracking that permeates Australian sporting discourse.[151] A cornerstone of this influence is the annual Anzac Day match against Essendon, established in 1995 as a tribute to military service personnel and now a fixed AFL tradition drawing crowds exceeding 90,000 at the Melbourne Cricket Ground.[55] Initiated by Essendon coach Kevin Sheedy, the fixture selected Collingwood for its expansive "Magpie Army" following, which injects unmatched fervor and transforms the event into a cultural ritual blending sport, remembrance, and community gathering.[152] This clash has normalized large-scale pre-game ceremonies honoring veterans, influencing how Australian sports intersect with national identity and commemoration, with its symbolic trophy—engraved with military motifs—awarded annually to reinforce themes of resilience and mateship.[153] Beyond attendance and traditions, Collingwood's operational model has shaped broader sports culture through initiatives like community academies that promote diverse participation, indirectly bolstering AFL's inclusivity efforts while maintaining the club's role as a talent pipeline and cultural exporter.[154] With 16 premierships and consistent visibility, the Magpies have modeled how club success translates to societal embedding, from merchandise ubiquity to fan-driven narratives that define Australian football's emotional landscape.[155]

Traditions and Matches like Anzac Day

The Anzac Day match against Essendon, held annually on 25 April at the Melbourne Cricket Ground, represents one of Collingwood's most enduring traditions since its inception in 1995. The fixture originated as an initiative to honor Australian and New Zealand Army Corps (ANZAC) sacrifices, with pre-game ceremonies including the sounding of the Last Post, a minute's silence, and wreath-laying by club representatives and dignitaries. The inaugural encounter ended in a draw, with Collingwood scoring 17.9 (111) to Essendon's 16.15 (111) before a then-record crowd of 94,825 spectators. Over 30 iterations by 2025, the game has consistently drawn crowds exceeding 90,000, establishing it as a marquee AFL event characterized by intense rivalry and high-stakes performances.[156][55][61] Collingwood has secured victories in several editions, including a breakthrough win in 2006 by 17 points (15.16 to 12.17), marking their first success since 2002, amid a history of closely contested outcomes and memorable individual efforts from players on both sides. The match's cultural weight extends beyond sport, serving as a public commemoration intertwined with ANZAC Day observances, though its commercialization has drawn occasional critique for prioritizing entertainment over solemnity. Essendon holds a slight historical edge in wins, but the fixture's draw rate and dramatic finishes—such as late surges and after-the-siren goals—underscore its unpredictability and appeal to fans.[157][158][159] Another fixed-date tradition is the King's Birthday clash with Melbourne, contested on the June public holiday at the MCG since the early 20th century, with roots tracing back over 120 years to informal alignments around the monarch's birthday observances. This fixture, previously known as the Queen's Birthday match, has evolved into a blockbuster event attracting sell-out crowds, exemplified by the 2025 edition where Collingwood prevailed by one point (11.6 to 10.11) before a packed house. Notable historical games include the 1958 encounter, which drew significant attention for its competitiveness, reinforcing the matchup's status as a seasonal highlight akin to Anzac Day in its ritualistic scheduling and fan anticipation.[160][161][162] These matches embody Collingwood's emphasis on heritage-driven rivalries, fostering club loyalty through annual predictability and communal spectacle, though attendance and outcomes vary with team form and external factors like weather. Both fixtures contribute to the AFL's calendar by blending sport with public holidays, amplifying the club's visibility among its working-class supporter base.[163][164]

Controversies and Criticisms

On-Field Performance Critiques: Choking Allegations and Tactical Failures

Collingwood's history of underperforming in high-stakes finals has engendered persistent allegations of choking, characterized by leads squandered in grand finals and an inability to execute under pressure. The club holds the VFL/AFL record for most grand final appearances at 45, with 16 victories and 27 defeats—the highest loss tally of any team—contributing to a narrative of faltering when victory is within reach.[165] [3] This pattern, often dubbed the "Colliwobbles," traces to repeated failures to convert dominance into premierships, as seen in eight grand final losses during the 32-year drought from 1958 to 1990 despite nine appearances.[166] Notable instances include the 1970 grand final against Carlton, where Collingwood held a 44-point halftime lead but managed only 2.16 to the Blues' 9.8 in the second half, resulting in a 10-point defeat attributed to inaccuracy and lapsed intensity.[166] Similarly, in the 2011 grand final versus Geelong, the Magpies seized a 24-point lead midway through the second quarter but conceded 11 of the last 12 goals, losing by 38 points amid critiques of physical and mental breakdown in the latter stages.[167] The 2018 grand final loss to West Coast exemplified endgame fragility, with Collingwood leading by 17 points at three-quarter time yet conceding the final four goals, including a decisive sealer, for an 8-point defeat; observers highlighted stalled momentum and conservative ball movement as key factors.[168] Tactical shortcomings have compounded these allegations, particularly under coach Nathan Buckley from 2012 to 2021, where an overemphasis on defensive containment stifled offensive creativity and adaptability to evolving game styles.[169] Buckley's tenure yielded no premierships despite finals qualifications in six seasons, with critiques centering on rigid structures that regressed team output, as evidenced by a 2021 mid-season collapse from contention amid player fatigue from repetitive contest-based play.[170] In the 2022 preliminary final against Sydney, a slow start saw Collingwood trail by 31 points early, and despite a partial recovery, tactical hesitancy in transitioning from defense to attack prevented a full comeback, culminating in a 19-point loss.[171] These episodes underscore a historical causal link between conservative risk aversion and failure to sustain pressure, though the 2023 premiership under Craig McRae demonstrated capacity for adjustment when prioritizing fluidity.[172]

Cultural and Racism Issues: Do Better Report and Aftermath

The "Do Better" report, an independent review commissioned by Collingwood Football Club and released on January 31, 2021, examined the club's handling of racism and cultural safety incidents, prompted by allegations from former player Héritier Lumumba and others regarding pervasive racial insensitivity during his tenure from 2009 to 2014.[173][174] Conducted by Indigenous academics Larissa Behrendt and Lindon Coombes, the review analyzed 50 interviews with current and former staff, players, and board members, alongside the club's documented history of racism, including the 1993 fan abuse of Indigenous St Kilda players Nicky Winmar and Gilbert McAdam during a match at Victoria Park.[7] It identified "systemic racism" embedded in the club's culture, characterized by defensive responses that prioritized institutional reputation over victim support, inadequate complaint-handling processes, and tolerance of interpersonal racism such as racial slurs or culturally insensitive behaviors masked as banter.[173][175] The report outlined 18 recommendations to address these deficiencies, including mandating anti-racism education in orientation programs, establishing clear protocols for investigating racism complaints with external oversight where needed, fostering leadership accountability for cultural change, and integrating inclusion values into club governance to prevent recurrence of historical patterns.[174][176] Collingwood's board unanimously adopted all recommendations on the day of release, with then-president Eddie McGuire describing the findings as a "proud day" for the club's willingness to confront its issues, a statement that drew criticism from AFL CEO Gillon McLachlan for minimizing the severity.[177][178] In the immediate aftermath, McGuire resigned as president on March 31, 2021, after 22 years, attributing his departure partly to the report's exposure of cultural shortcomings under his leadership, amid broader pressure from sponsors and public scrutiny.[173] The club issued progress updates, including a 12-month review in March 2022 confirming implementation of structural reforms like enhanced reporting mechanisms and diversity training, though former players such as Lumumba continued to seek formal apologies and compensation, highlighting unresolved interpersonal harms.[179] By December 2022, Collingwood reported full adoption of the recommendations, with ongoing monitoring via an independent advisory group.[176] Subsequent developments indicated persistent challenges, as evidenced by 2024 allegations from former First Nations strategy head Sharron Collard, who claimed racial vilification and bullying by club executives, including CEO Craig Kelly, leading to her constructive dismissal in 2023 after less than a year in the role.[180][181] Collingwood denied the claims, vowing to defend the matter in court, while president Jeff Browne expressed confidence in Kelly's leadership and rejected calls from activists to deduct premiership points from the club's 2023 AFL victory.[181] These events underscored debates over the report's long-term efficacy, with critics arguing that while procedural changes occurred, deeper cultural shifts remained incomplete, as reflected in Lumumba's ongoing legal pursuits for acknowledgment of specific incidents like being nicknamed "midnight" or subjected to "blackface" pranks.[180]

Social Positions: Same-Sex Marriage, Voice Referendum, and Fan Backlash

The Collingwood Football Club endorsed the legalization of same-sex marriage during the 2017 Australian Marriage Law Postal Survey. On September 14, 2017, the club became a signatory to Australian Marriage Equality, aligning with its values of inclusion and diversity.[182] Following the survey's Yes outcome announced on November 14, 2017, Collingwood issued an official statement welcoming the result and expressing anticipation for legislative enactment, emphasizing universal equality.[183] President Eddie McGuire defended the AFL's broader support amid criticism from conservative commentators like Sam Newman, who argued sports leagues should avoid political endorsements.[184] Regarding the 2023 Indigenous Voice to Parliament referendum, Collingwood's board issued a statement in late March 2023 supporting the proposal, positioning the club as one of the first AFL teams to do so publicly.[185] This stance followed internal consultations and reflected the AFL's overall Yes endorsement announced in May 2023 after discussions with clubs, players, and Indigenous representatives.[186] Club captain Darcy Moore publicly affirmed his Yes vote in October 2023, criticizing those who demanded athletes remain silent on political matters and asserting the issue's relevance to social justice.[187] Former player and coach Nathan Buckley's similar Yes support drew divided responses from football fans, highlighting tensions over public figures' involvement.[188] These positions, consistent with the AFL's progressive engagements, elicited mixed reactions from Collingwood's supporter base, known for its working-class roots and occasional preference for apolitical focus on the game. While no large-scale organized protests emerged, individual fan frustrations surfaced online and in media, with some decrying the club's political advocacy as detracting from on-field priorities, echoing broader critiques of sports bodies' social interventions.[189] Captain Moore directly addressed such sentiments, defending athletes' rights to opine on societal issues impacting their communities.[187] The club's stances did not result in measurable membership declines or boycotts, but they underscored ongoing debates within fan circles about the boundaries of institutional activism in Australian football.

Recent Off-Field Drama: Player Delistings and Award Disputes (2024–2025)

In September 2025, Collingwood delisted four players as part of end-of-season list management: defender Oleg Markov, key forward Ash Johnson, midfielder Finlay Macrae, and utility Charlie Dean.[190][191] Johnson had been limited by injuries, playing minimally in 2025 after a sidelined 2024, while Macrae, a 2021 draftee, struggled for senior opportunities despite potential.[190] These moves followed a disappointing 2025 campaign for the Magpies, who finished outside the finals, prompting a rebuild focused on youth and fitness.[191] The delistings escalated in October 2025 with the axing of premiership midfielder Tom Mitchell on October 17, after three seasons and 36 games at the club following his 2023 trade from Hawthorn.[192] Mitchell, the 2018 Brownlow Medal winner with 207 career games across three clubs, expressed openness to continuing at AFL level as a delisted free agent, amid interest from teams like West Coast.[193][194] American ruckman Mason Cox, a cult figure with 102 games since 2016, was also delisted on October 20, despite earlier contract extensions; reports indicated limited interest from rivals like West Coast due to his age (34) and injury history.[195] These decisions drew criticism for offloading experienced premiership talent amid the club's aging list and failure to contend, with some analysts questioning list manager Ned Guy's strategy.[196] Parallel drama unfolded at Collingwood's 2025 best-and-fairest awards on October 2, where ruckman Darcy Cameron claimed the E.W. Copeland Trophy, edging out pre-event favorite Nick Daicos by a narrow margin based on internal voting by senior players, coaches, and media.[197][127] The result sparked widespread fan discontent and speculation of bias or flaws in the voting system, with Daicos—coming off a strong individual season—finishing second, prompting trade rumors that he quickly dismissed.[198] Coach Craig McRae publicly floated reforms to the Copeland Trophy process, admitting it required review to better reflect performance, while former St Kilda captain Nick Riewoldt accused the club of "pandering to players" in handling the fallout.[199][200] Critics labeled the club's response as immature, likening it to "Grade 5 behaviour" amid an awkward awards atmosphere exacerbated by McRae's earlier jabs at AFL umpiring during Brownlow discussions.[201][202] These incidents highlighted broader off-field tensions at Collingwood, including scrutiny over contract negotiations like Jamie Elliott's drawn-out saga, but centered on delistings signaling a potential reset and the awards controversy underscoring internal voting transparency issues.[203] No formal disputes led to legal action, though the events fueled media and fan debate on the club's decision-making amid a transitional 2024-2025 period marked by inconsistent on-field results.[204]

References

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