Destination America
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Destination America

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Destination America

Destination America is an American cable television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. The network carries programming focused on the culture of the United States—including food, lifestyles, and travel.

As of November 2023, Destination America is available to approximately 23,000,000 pay television households in the United States-down from its 2013 peak of 60,000,000 households. Along with American Heroes Channel, Boomerang, Cooking Channel, Discovery Family, Discovery Life, and Science Channel, Destination America is among the less prevalent networks of Warner Bros. Discovery.

In recent years, Destination America has lost carriage with the growth of streaming alternatives including its parent company's HBO Max, and has generally been depreciated by Warner Bros. Discovery in current retransmission consent negotiations with cable and streaming providers.

The network was originally one of four digital cable networks launched by Discovery Communications in 1996. The new networks were first announced in November 1994, with a launch planned for Spring 1995. At the time, the network had the working title Living and was described as "a home repair network". The launch was delayed, and the channel made its debut in October 1996, originally known as Discovery Travel & Living Network and offering programming including do-it-yourself projects, cooking, interior design and landscaping, and party planning.

By 1998, it had settled on the name Discovery Home & Leisure, but the "Leisure" part of the name was dropped on March 29, 2004, when the channel became Discovery Home Channel. Much of the travel-related programming was dropped in the process to provide more focus on home improvement and cooking.

In April 2007, during its upfronts, Discovery announced that Discovery Home would re-launch in 2008 as a new channel focused on environmentalism and sustainable living as part of the growing trend of public awareness on global warming, climate change, and other environmental issues. The channel itself was announced as part of a $50 million corporate initiative known as "Planet Green", undertaken under Discovery's new CEO David Zaslav, which would include the production of programming on other Discovery channels (such as the Discovery Channel series Ten Ways to Save the Planet) that appeal to these themes, an "innovation conference", and making its headquarters carbon neutral. Zaslav stated that Discovery Home had been economically sound, but wasn't "serving this higher purpose". On August 1, 2007, Discovery announced its acquisition of TreeHugger, a blog focusing on sustainable living. The site was to be positioned as a digital companion to the new channel.

In October 2007, Discovery hired veteran producer Andy Friendly as a consultant for Planet Green's programming, and to executive produce a series for the channel. The new series, Supper Club, was announced in January 2008, and would be hosted by Tom Bergeron (whom Friendly had helped cast as host for the 1998 syndicated version of Hollywood Squares).

Further programming details were announced in Discovery's April 2008 upfronts, including specials hosted by NBC News correspondent Tom Brokaw, the reality show Battleground Earth with Ludacris and Tommy Lee, Emeril Green, Hollywood Green with Maria Menounos, and the Bill Nye-hosted Stuff Happens, among other series. It was announced that the network would launch on June 4, 2008, and that a "sneak peek" of the network's programming would become available via video on demand on April 17. Later that month, Planet Green ordered Focus Earth, a weekly environmental newsmagazine produced by ABC News and hosted by Bob Woodruff.

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