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Scruff (app)
Scruff (stylised as SCRUFF) is an American-French international social application for men seeking men that runs on iOS and Android devices. The app allows users to upload profiles and photos, and search for other members by location and shared interests. Users can directly message other users or they can use the app's "Woof" feature, which allows users to express interest in another user's profile.
As of 2019, the app has approximately 15+ million members worldwide with Scruff downloads taking place throughout 180 countries and six continents. The app has been translated into 10 languages including Spanish, Portuguese, German, French, Chinese, and Arabic.
The app is free to download. Users can opt to purchase a paid membership, Scruff Pro, to access additional features.
The company was founded in 2010 by Johnny Skandros and Eric Silverberg, now its CEO.
In 2013, the app added a community for HIV-positive users called "Poz." Scruff was the first app to include options for members of the military and transgender community.
In October, 2015, the company launched Scruff Version 5, which included new communities, relationship types, sex preferences, and safety practices.
In 2018, Scruff stopped using third-party programmatic ads, such as banner ads, and moved to a revenue model based on subscriptions and direct advertising. Company CEO Eric Silverberg said that the decision was based on concerns about "shady advertising," as well as user safety and privacy, particularly in regions or countries where homophobia is still widespread.
As of August 2018, Scruff does not require members to provide information about race or ethnicity. CEO Eric Silverberg said the decision will help the company "ensure that harassment, racism, and abuse doesn't happen."
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Scruff (app)
Scruff (stylised as SCRUFF) is an American-French international social application for men seeking men that runs on iOS and Android devices. The app allows users to upload profiles and photos, and search for other members by location and shared interests. Users can directly message other users or they can use the app's "Woof" feature, which allows users to express interest in another user's profile.
As of 2019, the app has approximately 15+ million members worldwide with Scruff downloads taking place throughout 180 countries and six continents. The app has been translated into 10 languages including Spanish, Portuguese, German, French, Chinese, and Arabic.
The app is free to download. Users can opt to purchase a paid membership, Scruff Pro, to access additional features.
The company was founded in 2010 by Johnny Skandros and Eric Silverberg, now its CEO.
In 2013, the app added a community for HIV-positive users called "Poz." Scruff was the first app to include options for members of the military and transgender community.
In October, 2015, the company launched Scruff Version 5, which included new communities, relationship types, sex preferences, and safety practices.
In 2018, Scruff stopped using third-party programmatic ads, such as banner ads, and moved to a revenue model based on subscriptions and direct advertising. Company CEO Eric Silverberg said that the decision was based on concerns about "shady advertising," as well as user safety and privacy, particularly in regions or countries where homophobia is still widespread.
As of August 2018, Scruff does not require members to provide information about race or ethnicity. CEO Eric Silverberg said the decision will help the company "ensure that harassment, racism, and abuse doesn't happen."