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Apeshit
View on Wikipedia| "Apeshit" | ||||
|---|---|---|---|---|
| Single by The Carters | ||||
| from the album Everything Is Love | ||||
| Released | June 16, 2018 | |||
| Recorded | 2017–2018 | |||
| Genre | Trap[1] | |||
| Length | 4:24 | |||
| Label | ||||
| Songwriters | ||||
| Producer | Pharrell Williams | |||
| Beyoncé singles chronology | ||||
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| Jay-Z singles chronology | ||||
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| The Carters singles chronology | ||||
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| Music video | ||||
| "Apeshit" on YouTube | ||||
"Apeshit" (stylized in all caps) is a song by American musical duo The Carters, composed of Beyoncé and Jay-Z. The song was written by the duo, Pharrell Williams, and Quavo & Offset from the hip hop trio Migos, with the former three producing the song alongside Stuart White[2] and the latter two providing ad-libs on the song. The song was released on June 16, 2018, as the only single from the duo's collaborative studio album Everything Is Love, along with a music video filmed at the Louvre in Paris.[3] The video received eight nominations at the 2018 MTV Video Music Awards, including for Video of the Year,[4] and a nomination for Best Music Video at the 61st Grammy Awards.[5]
Critical reception
[edit]Otis Hart of NPR dubbed the song one of the catchiest to be released in 2018, adding that it "lives up to the grandeur on first listen".[6] Kory Grow writing for the Rolling Stone described the beat as "hard-hitting".[7] Simon Reynolds cited "Apeshit" as an example for the continuing "triumph" of Auto-Tune in contemporary music, with Beyoncé "jump[ing] on the trap bandwagon [in] a transparent attempt to compete on urban radio by adopting the prevailing template of commercial-yet-street rap".[8]
In December 2018, Billboard ranked "Apeshit" as the 27th best song of the year.[9] For Pitchfork, it was the 85th,[10] while Rolling Stone named the song as the 24th best one of 2018, writing: "Rumors swirled for years that one day the biggest music power couple of all time would release a collaborative album together. [...] The video was as over-the-top and luxurious as one would hope, taking over the Louvre and filling it with a sea of black and brown dancers and models amongst the world’s most iconic art pieces."[11] The Guardian listed "Apeshit" at number 21 on their year end ranking,[12] while Q[13] at number 19, and The Village Voice at number 14.[14]
Impact
[edit]The Louvre said there was a more than 50% increase in under-30 visitors in 2018 thanks to the video shot by the couple in the museum, marking a record number of visitors with over 10 million.[15][16] The museum has created a guided tour centered around the works of art seen in the "Apeshit" video.[17][18]
Awards and nominations
[edit]| Year | Ceremony | Nomination | Result |
|---|---|---|---|
| 2018 | BET Hip Hop Awards[19] | ||
| Song of the Year | Won | ||
| Best Collaboration | Won | ||
| Clio Awards[20] | Best Music Video | Won | |
| Camerimage Awards[21] | Best Music Video | Nominated | |
| Best Cinematography in a Music Video | Nominated | ||
| iHeartRadio MMVAs[22] | Fan Fave Video | Nominated | |
| Best Direction | Nominated | ||
| Los 40 Music Awards[23] | International Video of the Year | Nominated | |
| MTV Europe Music Awards[24] | Best Video | Nominated | |
| MTV Video Music Awards[25] | Video of the Year | Nominated | |
| Best Collaboration | Nominated | ||
| Best Hip-Hop Video | Nominated | ||
| Best Art Direction | Won | ||
| Best Choreography | Nominated | ||
| Best Cinematography | Won | ||
| Best Direction | Nominated | ||
| Best Editing | Nominated | ||
| Soul Train Music Awards[26] | Rhythm & Bars Award | Nominated | |
| UK Music Video Awards[27] | Best International Urban Video | Nominated | |
| 2019 | AICP Post Awards[28] | Best Color Grading: Music Video | Won |
| Grammy Awards[29] | Best Music Video | Nominated | |
| NAACP Image Awards[30] | Outstanding Music Video/Visual Album | Nominated |
Music video
[edit]The music video for the song was directed by Ricky Saiz, produced by Iconoclast, and filmed in the Louvre in Paris and Los Angeles, California in May 2018. The video premiered on the second night of the London show during their On the Run II Tour at the London Stadium. The clip lasts for six minutes. It opens with a man who has wings, seen crouching as bells and sirens are prominent in the background, and features visual imagery suggesting comparisons and linkages between wealth, status, and royalty in the Renaissance-era artwork and the eventual evolution of these characteristics into the Carters.[3][31] The visual narrative moves on to reveal the empty halls at the Louvre and the pair posing in front of Leonardo da Vinci's masterpiece the Mona Lisa.[31] Once the song starts playing, the scene cuts to the duo poised atop a marble staircase while dancers lay across the descending steps contracting and releasing their torsos to the rhythmic flow of the song. Statues and paintings such as Winged Victory of Samothrace, Venus de Milo, and The Coronation of Napoleon are featured throughout the video as the duo lip-sync the lyrics to the track.[7]
The cost of the music video is unconfirmed, but details regarding renting out the Louvre for private events can be found on their website.[32] Otis Hart of NPR called the video "extravagantly produced six minutes, filled with high art, pastel suits and turnt up museum parties".[6] Kory Grow writing for Rolling Stone deemed the clip "stunning" and noticed how the duo looked "serene" in it resembling "works of arts themselves".[7] Later in the year, Rolling Stone declared the video the best one of 2018,[33] and would later name it the 29th greatest music video of all time.[34] Slant Magazine named "Apeshit" the 17th greatest music video of all time.[35]
The music video received 8 nominations at the 2018 MTV Video Music Awards, in categories Video of the Year, Best Collaboration, Best Hip-Hop Video, Best Cinematography, Best Direction, Best Art Direction, Best Choreography and Best Editing, winning Best Cinematography and Best Art Direction. The music video was nominated for Best Music Video at the 61st Grammy Awards.
Personnel
[edit]Credits adapted from Tidal.[36]
- Pharrell Williams – production
- Beyoncé – co-production
- Jay-Z – co-production
- Stuart White – additional production, mixing, recording
- Offset – additional vocals
- Quavo – additional vocals
- Young Guru – recording
- Mike Larson – recording
- DJ Durel – recording
- Dan Ewins – mix engineering assistance
- Adrien Crapanzano – engineering assistance
- Colin Leonard – mastering
Charts
[edit]
Weekly charts[edit]
|
Year-end charts[edit]
|
Certifications
[edit]| Region | Certification | Certified units/sales |
|---|---|---|
| Canada (Music Canada)[60] | Platinum | 80,000‡ |
| France (SNEP)[61] | Gold | 100,000‡ |
| New Zealand (RMNZ)[62] | Gold | 15,000‡ |
| Poland (ZPAV)[63] | Gold | 10,000‡ |
| United Kingdom (BPI)[64] | Silver | 200,000‡ |
| United States (RIAA)[65] | Platinum | 1,000,000‡ |
|
‡ Sales+streaming figures based on certification alone. | ||
References
[edit]- ^ Younger, Briana (June 19, 2018). "Beyoncé / JAY-Z: Everything Is Love Album Review". Pitchfork.com. Retrieved June 22, 2018.
- ^ "Stuart White (recording engineer)", Wikipedia, 2022-11-21, retrieved 2023-02-28
- ^ a b "Visitor Trail : JAY-Z and Beyonce at the Louvre | Louvre Museum | Paris". 2018-06-21. Retrieved 2018-07-16.
- ^ Variety Staff (2018-07-16). "Cardi B, Beyonce, Jay-Z Lead 2018 MTV VMA Nominations". Variety. Retrieved 2018-07-16.
- ^ Staff, Grammys (2019-02-11). "2019 GRAMMY Awards: Complete Nominees And Winners List". Grammys. Retrieved 2019-02-11.
- ^ a b Hart, Otis (June 16, 2018). "Beyonce And Jay-Z Are The Carters in 'APES**T' Video". Npr.org. Retrieved June 16, 2018.
- ^ a b c Grow, Kory (June 16, 2018). "Beyonce, Jay-Z Drop New Album 'Everything Is Love' During OTRII Tour". Rolling Stone. Archived from the original on June 17, 2018. Retrieved June 17, 2018.
- ^ Reynolds, Simon (2018-09-17). "How Auto-Tune Revolutionized the Sound of Popular Music". Pitchfork.com. Retrieved 2018-10-05.
- ^ "Billboard's 100 Best Songs of 2018: Critics' Picks". Billboard. 11 December 2018. Retrieved 17 April 2019.
- ^ "The 100 Best Songs of 2018". Pitchfork. 10 December 2018. Retrieved 17 April 2019.
- ^ Brittany Spanos; Rob Sheffield; Will Hermes; Maura Johnston; Suzy Exposito; Simon Vozick-Levinson; Elias Leight; Charles Holmes; Mosi Reeves; Jonathan Bernstein; Christian Hoard; Jon Dolan (14 December 2018). "50 Best Songs of 2018". Rollingstone.com. Retrieved 17 April 2019.
- ^ Beaumont-Thomas, Ben; Snapes, Laura (3 December 2018). "The top 100 songs of 2018". Theguardian.com. Retrieved 17 April 2019.
- ^ "Rocklist.net...Q magazine Recordings Of The Year". Rocklistmusic.co.uk. Archived from the original on 13 October 2018. Retrieved 17 April 2019.
- ^ "Pazz & Jop: The Top 50 Singles of 2018". Villagevoice.com. 6 February 2019. Archived from the original on 7 May 2019. Retrieved 17 April 2019.
- ^ "Beyoncé and Jay-Z help Louvre museum break visitor record in 2018". the Guardian. 2019-01-03. Retrieved 2021-02-02.
- ^ "Beyonce and Jay-Z help Paris Louvre to record number of visitors". Reuters. 2019-01-04. Retrieved 2021-02-02.
- ^ Kreps, Daniel (2018-07-06). "Louvre Creates Guided Tour Based on Beyonce, Jay-Z's 'Apeshit' Video". Rolling Stone. Retrieved 2021-02-02.
- ^ Penrose, Nerisha (2019-01-04). "Thanks to Beyoncé and Jay-Z, the Louvre Broke Its Visitor Record in 2018". ELLE. Retrieved 2021-02-02.
- ^ "Hip Hop Awards 18 Nominees". Bet.com. Archived from the original on September 13, 2018. Retrieved 2018-09-13.
- ^ Murphy, Sarah. "The Carters Won Clio Awards 2018". Clios.com. Retrieved 13 September 2018.
- ^ "2018 MUSIC VIDEO NOMINATIONS ANNOUNCED!". Camerimage.pl. Archived from the original on 27 November 2018. Retrieved 13 February 2019.
- ^ Murphy, Sarah. "Here's the Full List of 2018 iHeartRadio MMVA Nominees". Exclaim!. Retrieved 8 August 2018.
- ^ "LOS40 Music Awards 2018: artistas nominados". Los40.com. Retrieved 17 April 2019.
- ^ "The 2018 MTV EMA Nominees Are Here!". Mtvema.com. Archived from the original on 4 October 2018. Retrieved 17 April 2019.
- ^ "Cardi B & The Carters Lead 2018 MTV Video Music Awards Nominations". Billboard. July 16, 2018. Retrieved July 17, 2018.
- ^ "Full List of Soul Train Awards '18 Nominees". Bet.com. Retrieved 17 April 2019.[dead link]
- ^ "video genre categories - ukmva 2019". Ukmva.com. Archived from the original on 5 October 2018. Retrieved 17 April 2019.
- ^ "AICP Post Awards - AICP Post Awards". www.aicppostawards.com. Archived from the original on 2021-04-12. Retrieved 2021-04-12.
- ^ "Grammy Award Nominations 2019". St. Petersburg Times. December 9, 2018. Archived from the original on December 9, 2018. Retrieved December 9, 2018.
- ^ "50th NAACP Image Awards: Nominations". Hollywoodreporter.com. 13 February 2019. Retrieved 2019-02-13.
- ^ a b "Beyonce and Jay Z release surprise album Everything Is Love". The Daily Telegraph. June 17, 2018. Retrieved June 17, 2018.
- ^ "You Don't Have to Be Beyonce to Rent Out the Louvre". Racked. June 19, 2018. Retrieved March 13, 2021.
- ^ Ducker, Eric (December 19, 2018). "10 Best Music Videos of 2018". Rolling Stone. Retrieved December 19, 2018.
- ^ "The 100 Greatest Music Videos". Rolling Stone. 30 July 2021. Retrieved 2021-07-30.
- ^ "The 100 Greatest Music Videos of All Time". Slant Magazine. 2021-11-15. Retrieved 2021-11-17.
- ^ "EVERYTHING IS LOVE / Beyoncé TIDAL". Listen.tidal.com. 16 June 2018. Retrieved June 16, 2018.
- ^ "ARIA Chart Watch #482". Auspop.com.au. July 21, 2018. Archived from the original on July 21, 2018. Retrieved July 21, 2018.
- ^ "The Carters – Apeshit" (in Dutch). Ultratop 50. Retrieved July 7, 2018.
- ^ "The Carters – Apeshit" (in French). Ultratip. Retrieved July 7, 2018.
- ^ "Canadian Hot 100: June 30, 2018". Billboard. Retrieved June 26, 2018.
- ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 27. týden 2018 in the date selector. Retrieved July 9, 2018.
- ^ "The Carters – Apeshit" (in French). Le classement de singles. Retrieved July 20, 2019.
- ^ "Greece Digital Songs". Billboard. Prometheus Global Media. June 30, 2018. Retrieved June 15, 2018.
- ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved June 28, 2018.
- ^ "Irish-charts.com – Discography The Carters". Irish Singles Chart. Retrieved July 21, 2018.
- ^ "The Carters – Apeshit". Top Digital Download. Retrieved June 30, 2018.
- ^ "The Carters – Apeshit" (in Dutch). Single Top 100. Retrieved June 29, 2018.
- ^ "NZ Heatseeker Singles Chart". Recorded Music NZ. July 2, 2018. Retrieved June 29, 2018.
- ^ "The Carters – Apeshit". AFP Top 100 Singles. Retrieved July 27, 2018.
- ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 30, 2018.
- ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 27. týden 2018 in the date selector. Retrieved July 9, 2018.
- ^ "The Carters – Apeshit". Singles Top 100. Retrieved July 6, 2018.
- ^ "The Carters – Apeshit". Swiss Singles Chart. Retrieved July 2, 2018.
- ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved July 7, 2018.
- ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved March 5, 2023.
- ^ "XXXTentacion's 'Sad!' Vaults From No. 52 to No. 1 on Billboard Hot 100 Following Rapper/Singer's Death". Billboard. 25 June 2018.
- ^ "Hot R&B/Hip-Hop Songs: June 30, 2018". Billboard. 2 January 2013. Retrieved November 18, 2019.
- ^ "Rhythmic: August 11, 2018". Billboard. 28 November 2013. Retrieved August 7, 2018.
- ^ "Hot R&B/Hip-Hop Songs – Year-End 2018". Billboard. 2 January 2013. Retrieved November 18, 2019.
- ^ "Canadian single certifications – The Carters – Apeshit". Music Canada. Retrieved December 24, 2019.
- ^ "French single certifications – The Carters – Apeshit" (in French). Syndicat National de l'Édition Phonographique. Retrieved March 7, 2023.
- ^ "New Zealand single certifications – The Carters – Apeshit". Radioscope. Retrieved 2024-12-17. Type Apeshit in the "Search:" field.
- ^ "Wyróżnienia – Złote płyty CD - Archiwum - Przyznane w 2019 roku" (in Polish). Polish Society of the Phonographic Industry. Archived from the original on 2024-12-07. Retrieved February 23, 2019.
- ^ "British single certifications – The Carters – Apeshit". British Phonographic Industry.
- ^ "American single certifications – The Carters – Apeshit". Recording Industry Association of America. Retrieved June 11, 2019.
Apeshit
View on GrokipediaBackground and recording
Development
The development of "Apeshit" began with writing contributions from Beyoncé Knowles-Carter, Shawn Carter (known professionally as Jay-Z), Pharrell Williams, Quavious Keyate Marshall (Quavo), and Kiari Kendrell Cephus (Offset). These collaborators shaped the track's core structure during sessions tied to The Carters' joint project, drawing on their collective expertise in hip-hop and R&B production. Pharrell Williams played a pivotal role as co-writer and producer, building on his prior work with Beyoncé, including co-writing and producing "Blow" from her 2013 self-titled album. A key influence on the song came from a leaked Migos reference track featuring Quavo and Offset, which provided the foundation for the hook—"Have you ever seen the crowd goin' apeshit?"—and infused trap-style ad-libs and rhythmic flows into the final version. Quavo and Offset received co-writing credits for their input on this demo, which was reworked to fit The Carters' vision, emphasizing boastful energy and crowd-rousing dynamics. The reference track's leak shortly after the song's release highlighted its origins in Atlanta trap aesthetics, adapted to showcase Beyoncé's rapid-fire delivery alongside Jay-Z's verses. The track's creation unfolded amid Beyoncé and Jay-Z's On the Run II Tour in 2018, a period marked by their personal reconciliation following public revelations of marital strain in prior works like Beyoncé's Lemonade (2016) and Jay-Z's 4:44 (2017). This artistic output intertwined their renewed partnership with themes of love and triumph, as the couple announced the parent album Everything Is Love onstage during the tour. The timing reflected a deliberate fusion of live performance momentum and intimate creative process, culminating in "Apeshit" as the lead single debuted during European tour dates.Recording process
The recording of "Apeshit" occurred primarily at multiple studios across Los Angeles during early 2018, including the Record Plant and Avenue A Studios.[13] Additional sessions took place at international locations such as Motorbass Studio in Paris and The Church Studios in London to accommodate the collaborative process.[13][14] The track was co-produced by The Carters (Beyoncé Knowles-Carter and Shawn Carter, known as Jay-Z), alongside Pharrell Williams, with additional production contributions from engineer Stuart White.[15][16] Engineering duties were led by Stuart White, who handled primary tracking and mixing, supported by Chris Godbey on select elements.[13] Beyoncé's vocals, including layered ad-libs, were captured using a Telefunken U47 microphone paired with an Avalon VT-737SP preamp and Tube-Tech CL 1B compressor chain for a polished, dynamic sound.[13] Jay-Z's verses were recorded following the construction of Pharrell Williams' beat, allowing for rhythmic integration during tracking sessions.[13][17] Mixing for "Apeshit" began roughly during the tracking phase at various studios, incorporating parallel distortion via plugins like Soundtoys Decapitator for added punch on the vocals, and was finalized at Motorbass Studios in Paris just prior to the album's surprise release on June 16, 2018.[13]Composition and lyrics
Musical structure
"Apeshit" features a trap-influenced beat produced by Pharrell Williams, characterized by heavy 808 bass lines, crisp hi-hats, and atmospheric synths that drive the track's energetic pulse.[13] The instrumentation includes multiple layers of 808 kicks for sub-bass depth, with the main 808 equalized to emphasize low frequencies around 34 Hz, alongside distorted harmonics for added mid-range punch; hi-hats are processed across four tracks with high-pass filtering and drive effects to enhance brightness and rhythm.[13] Synths, such as the prominent "Glide" keyboard part, contribute gliding transitions and are duplicated with pitch shifts and filter sweeps for dynamic movement.[13] The song's structure begins with an intro featuring Quavo's ad-libs and "Rah!" exclamations that set a chaotic tone, transitioning into alternating verses by Beyoncé and Jay-Z.[16] Beyoncé delivers the first verse in a rhythmic flow, followed by the chorus hook featuring Beyoncé and Quavo, with lines like "Stack my money fast and go" and "Have you ever seen the crowd goin' apeshit? Rah!" repeated with building intensity; Jay-Z takes the second verse with a more laid-back delivery, before returning to the chorus.[16] In the latter half, Beyoncé's rap verse accelerates to a faster flow, contrasting Jay-Z's relaxed cadence and heightening the track's momentum.[18] A bridge incorporates layered vocals—up to 15 tracks for Beyoncé alone, compressed and de-essed for thickness—leading into the final chorus and outro.[13][16] Harmonically, "Apeshit" is set in D major, with a progression that underscores tension through minor chords and releases via sub-frequency drops and filter effects at key transitions, such as hook entrances.[19][13] This setup, at 160 BPM, amplifies the song's aggressive trap aesthetic while allowing vocal interplay to dominate.[20]Lyrical themes
The lyrics of "Apeshit" primarily revolve around themes of black excellence and unapologetic wealth accumulation, with The Carters—Beyoncé and Jay-Z—celebrating their dominance in the music industry and broader cultural landscape as a symbol of black achievement. Beyoncé opens the track asserting her unparalleled talent and resilience, underscoring their ability to thrive despite systemic barriers faced by black artists. This motif of excellence is tied to financial empowerment, emphasizing rapid wealth-building as a form of liberation and legacy preservation rather than mere extravagance.[16][21] A core element of defiance permeates the lyrics, directly confronting critics and doubters who underestimate their partnership and success. This combative tone serves to reclaim power, positioning their achievements as a response to historical and ongoing marginalization of black figures in elite spaces.[16][22] The song presents dual perspectives that highlight Jay-Z's focus on legacy and relentless hustle alongside Beyoncé's emphasis on empowerment and marital partnership, framing their union as a united front of strength. Jay-Z reflects on his entrepreneurial grind, boasting about business acumen and cultural influence, while Beyoncé counters with affirmations of mutual support and female agency. Subtle nods to resolving past personal conflicts, including infidelity alluded to in prior works like Lemonade and 4:44, are woven in positively, portraying their reconciliation as a triumphant evolution of black love and shared success.[16][4][23]Release and promotion
Single release
"APESHIT" was released as the lead single from The Carters' collaborative album Everything Is Love on June 16, 2018, debuting as a surprise drop during the London Stadium stop of their On the Run II Tour.[24] The track, stylized in all caps, premiered exclusively on Tidal, Jay-Z's streaming service, and was accompanied by its music video directed by Ricky Saiz.[25] It became available in digital download and streaming formats, with the Tidal exclusivity lasting approximately 48 hours before wider release on platforms including Spotify, Apple Music, and Amazon Music.[26]Marketing strategies
The promotional strategy for "Apeshit," the lead single from The Carters' album Everything Is Love, capitalized on the couple's ongoing On the Run II Tour to build anticipation and integrate the release directly into live experiences. During the tour's London Stadium performance on June 16, 2018, large LED screens displayed visuals announcing the album's immediate availability, including the message "ALBUM OUT NOW," which served as a surprise reveal to the audience and effectively teased the project in real time.[27][28] Social media played a pivotal role in the rollout, with Beyoncé sharing Instagram posts on June 16, 2018, to formally announce the album and single, directing fans to Tidal for exclusive access and amplifying the surprise element through casual, personal updates that highlighted the couple's unified creative vision.[29][25] The campaign positioned "Apeshit" as an anthem celebrating Beyoncé and Jay-Z's status as a power couple, emphasizing themes of reconciliation, family dynasty, and shared success to leverage their celebrity influence and narrative control over personal and professional triumphs.[28][30] Fashion collaborations further reinforced the song's luxury motifs, with Balmain providing custom tour attire such as beaded bodysuits and jackets worn by Beyoncé during On the Run II performances, blending high-end design with the project's opulent imagery to extend promotional reach beyond music.[31][32]Critical reception
Song reviews
"Apeshit" received widespread acclaim from music critics, who praised its energetic production and the duo's chemistry on the track. Pitchfork described the song as a "thunderous" opener that showcases Beyoncé's rapping prowess, with her delivering triplet flows over Pharrell Williams' club-ready beat accented by ad-libs from Quavo and Offset.[23] The publication named it Best New Track upon release, highlighting how Beyoncé "crashes the syllables into each other" in lines like "Put some respeck on my check/Or pay me in equity."[3] Rolling Stone lauded "Apeshit" as a "brash, triumphant anthem" that opens the album with booming trap-infused production, celebrating the couple's power and legacy through traded verses.[22] The Guardian noted Beyoncé's imitation of Migos' choppy flow as an effortless shift from singing to spitting, emphasizing the track's nod to hip-hop traditions.[5] These elements contributed to the song's positive reception, reflected in the album Everything Is Love's Metacritic score of 80 out of 100, based on 22 reviews.[33] However, some reviewers pointed out formulaic aspects in the track's hip-hop style. VICE characterized "Apeshit" as an ode to the artists' success and riches, akin to standard hip-hop name-dropping and boasting, which follows familiar genre conventions.[34] The song earned notable year-end accolades, ranking at number 85 on Pitchfork's list of the 100 best songs of 2018 for its audacious trap energy.[35] It placed third on Billboard's 20 best hip-hop songs of 2018, praised as an immediate fan favorite.[36] Additionally, former President Barack Obama included "Apeshit" in his list of favorite songs of 2018.[37]Video and overall acclaim
The music video for "Apeshit," directed by Ricky Saiz and filmed in the Louvre Museum, garnered significant praise for its audacious reclamation of a Eurocentric cultural institution by Black artists. Critics lauded the visuals for centering Black bodies amid iconic Western artworks, subverting historical exclusions and asserting Black excellence in spaces traditionally dominated by white narratives. Slant Magazine ranked it the second-best music video of 2018, highlighting its seamless commandeering of the museum without apology. Discussions emphasized the video's role in racial reclamation, as Beyoncé and Jay-Z positioned themselves as modern conquerors, echoing themes of empowerment against colonial legacies. The video's acclaim extended to its holistic integration with the song, earning wins at the 2018 BET Hip Hop Awards for Single of the Year and Best Collaboration, underscoring the track's bold cultural statements. It appeared on multiple 2018 year-end lists, including Rolling Stone's selection of top hip-hop videos, where reviewers celebrated its unapologetic fusion of luxury, history, and Black pride. The visuals amplified the song's themes of success and defiance, contributing to Everything Is Love's broader reception as a triumphant joint project. In analyzing the video, The Atlantic observed a fresh vision of gender dynamics, noting how classical art framed Beyoncé and Jay-Z as equal partners: "The video subtly contrasts paintings of male violence and female passivity with scenes of modern equality, where women form the foundation of the couple's empire and men display vulnerability." As of 2025, retrospective assessments continue to affirm the video's enduring relevance, with its influence on diversifying museum audiences persisting through initiatives like the Louvre's guided tours inspired by the footage.Music video
Production details
The music video for "Apeshit" was directed by Ricky Saiz and produced by the Paris-based company Iconoclast.[38][39] Filming took place over two consecutive nights at the Louvre Museum in Paris in May 2018, with the museum closed to the public to allow exclusive access for the production.[40][41] The shoot incurred costs of approximately €15,000 for a full day of filming in the galleries, in addition to fees for private access to the collections.[42] Strict protocols ensured that no artworks were touched or damaged during production.[43] Permission for the shoot was secured after Beyoncé and Jay-Z personally pitched the concept to Louvre officials in May 2018, emphasizing their admiration for the museum's collections and history.[43][44] The production team included choreographer Sidi Larbi Cherkaoui, who drew inspiration from mythological themes and modern dance pioneer Martha Graham to create movements that complemented the video's setting.[45] A diverse ensemble of dancers, prominently featuring Black performers, was assembled to underscore themes of representation and cultural reclamation within the historic European institution.[6] The video premiered on June 16, 2018, coinciding with the release of the Carters' album Everything Is Love.Visual elements and symbolism
The music video for "APESHIT" prominently features scenes set against iconic artworks in the Louvre Museum, including Leonardo da Vinci's Mona Lisa, the Winged Victory of Samothrace, and Jacques-Louis David's Coronation of Napoleon. These settings serve as backdrops for Beyoncé and Jay-Z's performances, positioning the artists and their entourage amid centuries-old symbols of European cultural dominance. Symbolism in the video revolves around the inversion of power dynamics, with Black figures—led by Beyoncé and Jay-Z—commanding spaces traditionally centered on white historical narratives. This reclamation is evident in sequences where the couple and diverse dancers interact boldly with the artworks, subverting the gaze from passive observation to active assertion of Black excellence and presence. The feminist undertones are highlighted through Beyoncé's central role, as she dances and poses in front of masterpieces like the Mona Lisa, embodying empowerment and challenging the male-dominated canon of art history. Fashion choices amplify this contrast, with Beyoncé and Jay-Z dressed in opulent Balmain outfits designed by Olivier Rousteing, featuring gold and black motifs that echo regal attire while clashing with the classical sculptures and paintings. The accompanying dancers wear contemporary streetwear and athletic gear, further juxtaposing modern Black culture against the museum's antique, Eurocentric aesthetic to underscore themes of cultural disruption and evolution. Visually, the video employs slow-motion shots synchronized to the song's beat, creating a hypnotic rhythm that draws viewers into the interplay between music and art, such as Beyoncé's fluid movements before the Winged Victory. The narrative culminates in empty frames of the artworks, devoid of the performers, which poignantly emphasizes the historical absence of diversity and the erasures of Black contributions in these canonical spaces. This visual motif parallels lyrical references to frenzy and disruption, like "crowd goin' apeshit," reinforcing the video's theme of chaotic yet purposeful reclamation.Commercial performance
Chart performance
"Apeshit" experienced significant commercial success upon its release, driven primarily by streaming and the high-profile music video. In the United States, the single debuted and peaked at number 13 on the Billboard Hot 100 chart in June 2018, marking the highest charting entry from The Carters' album Everything Is Love.[46] It also performed strongly on genre-specific charts, reaching number 8 on the Hot Rap Songs chart. The track's debut was bolstered by robust streaming numbers, contributing to its initial chart impact amid the surprise album drop. Internationally, "Apeshit" entered various singles charts, reflecting the duo's global appeal. It peaked at number 33 on the UK Official Singles Chart, where it spent 9 weeks in total.[47] In France, the song reached number 59 on Les classement single, lasting 5 weeks on the chart. The track also charted in the top 50 in Australia, peaking at number 51 on the ARIA Singles Chart, and similarly in Canada on the Billboard Canadian Hot 100, peaking at 24.[48]| Country/Chart | Peak Position | Weeks on Chart |
|---|---|---|
| US Billboard Hot 100 | 13 | 15 |
| US Hot Rap Songs | 8 | 10 |
| UK Singles (Official Charts Company) | 33 | 9 |
| France (SNEP) | 59 | 5 |
| Australia (ARIA) | 51 | 2 |
| Canada (Billboard Canadian Hot 100) | 24 | 12 |
Certifications and sales
"Apeshit" achieved notable certifications across several markets, underscoring its strong commercial performance driven by streaming and digital sales. In the United States, the track was certified Platinum by the Recording Industry Association of America (RIAA) on June 13, 2019, denoting 1 million equivalent units consumed, including sales, streaming, and track-equivalent albums.[49] The song also earned Platinum certification in Canada from Music Canada on December 24, 2019, equivalent to 80,000 units, reflecting robust consumption in that territory.[50] In the United Kingdom, it received Silver status from the British Phonographic Industry (BPI) for 200,000 units.[51] Its chart peaks, such as reaching number 13 on the US Billboard Hot 100, helped accumulate the necessary units for these recognitions. The virality of the music video, filmed at the Louvre Museum and garnering hundreds of millions of views, significantly boosted sales and streaming figures worldwide.[52]Live performances and impact
Notable performances
The first live performance of "Apeshit" by The Carters occurred on July 15, 2018, during the On the Run II Tour at Stade de France in Paris, where Beyoncé and Jay-Z delivered a shortened rendition that electrified the audience and marked the song's stage debut shortly after its release.[53] Throughout the On the Run II Tour, which spanned 48 stadium shows from June 30 to October 4, 2018, "Apeshit" became a set-closing staple, performed at venues across Europe and North America with elaborate staging that adapted choreography from the music video, highlighting the duo's synchronized movements and interplay to amplify the track's high-energy vibe.[54] One of the tour's most celebrated renditions took place at the Global Citizen Festival: Mandela 100 on December 2, 2018, at FNB Stadium in Johannesburg, South Africa, featuring a full band accompaniment and serving as a special post-tour performance in tribute to Nelson Mandela's legacy.[55] Following the tour's conclusion, "Apeshit" appeared in select festival appearances and one-off events, though The Carters have not undertaken major joint tours since 2018. Archival footage from these live shows, including the Johannesburg performance, continues to circulate widely on digital platforms, underscoring the song's enduring appeal in live contexts. As of November 2025, no new major tours by the duo have incorporated the track, but fan-led recreations and covers persist in online communities and events.[56]Cultural and institutional legacy
The release of the "Apeshit" music video significantly boosted the Louvre Museum's attendance, with visitor numbers rising 25% to a record 10.2 million in 2018, an increase largely attributed to the video's exposure of the museum's collections.[57] This surge continued into 2019, reflecting the video's role in broadening public engagement with the institution, with 9.6 million visitors recorded that year. In response, the Louvre launched an official guided tour in 2018, titled after the artworks featured in the video, allowing visitors to explore the pieces highlighted by Beyoncé and Jay-Z, thereby institutionalizing the video's artistic footprint within the museum's programming.[58] Culturally, "Apeshit" sparked debates on Black access to and representation in elite cultural spaces, challenging the Eurocentric narratives of institutions like the Louvre by centering Black bodies amid canonical Western art.[12] These discussions positioned the video as a decolonial intervention, critiquing historical exclusions while asserting Black presence in spaces of power. By 2025, media outlets referenced it as an enduring symbol of empowerment, celebrating its role in inspiring Black cultural reclamation.[59] The video's acclaim extended to major awards, earning eight nominations at the 2018 MTV Video Music Awards, including Video of the Year and Best Collaboration, and winning for Best Art Direction.[60][61] It also secured the BET Hip Hop Award for Best Collaboration, underscoring its impact on hip-hop and visual innovation.[62] "Apeshit" influenced subsequent artist-museum collaborations, prompting discussions in art journals through 2023 on how music videos could reframe institutional spaces and global art narratives.[63] Live performances of the track further amplified this legacy by integrating its themes into broader cultural dialogues. As of November 2025, no new joint live performances by The Carters have occurred.Personnel
- Beyoncé – vocals, songwriter, producer
- Jay-Z – vocals, songwriter, producer
- Pharrell Williams – songwriter, producer
- Quavo – additional vocals, songwriter
- Offset – additional vocals, songwriter
- Stuart White – mixing engineer, recording engineer, co-producer
- Beyoncé Knowles-Carter
- Shawn Carter
- Pharrell Williams
- Quavious Keyant Marshall
- Kiari Kendrell Cephus
- Beyoncé
- Jay-Z
- Pharrell Williams
- Stuart White (co-producer)
- Quavo
- Offset
- Stuart White
- Stuart White
