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Bargirl
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A bargirl is a woman who is paid to entertain patrons in a bar or nightclub. Variants on the term include "B-girl" and "juicy girl". Many bargirls work as a bar hostess, engaging individual customers in conversation. They may also provide them with sexual entertainment such as a lap dance, or offer to sell them sexual services. Some bargirls work as a bar dancer[1] providing more public entertainment, often in the form of an erotic dance, go-go dance or striptease. The exact nature of the entertainment varies widely from place to place, depending on the venue.
Bargirls work in various types of bars throughout the world, including strip clubs and regular bars in the U.S., hostess bars in East Asia, go-go bars and "beer bars" in Southeast Asia, dance bars in India, and boliches in Argentina.
A bar fine is a payment made by a customer to the operators of a bar or nightclub in East and South East Asia that allows a bar girl to leave work early, usually in order to accompany a customer outside for sexual services.[2]
Methods of payment
[edit]Bargirls often receive a commission on drinks bought by their customers, either a percentage[3] or a fixed amount added to the drink's price. This is frequently a bargirl's main source of income,[4] but other sources of income can include a salary, tips (often the main source of earnings), and a percentage of any bar fine. They may also be given a periodic quota of drinks.[5] Salaries may be increased for bargirls who have more sexual encounters, as they are thought to attract more customers to the bar. Deductions are sometimes made from earnings if the bar provides food and accommodation for the bargirl.[6]
Alcohol has been used as a currency for transactional sex in South Africa, and Uganda.[7][8][9]
Bargirl prostitution in Africa
[edit]In Ethiopia in the 1970s, bargirls were common in drinking establishments. Those working in the larger bars were provided with board and lodging and a small salary, in return for their work attracting, serving and entertaining customers. Typically they also provided sexual services to their customers, the terms for which were negotiated separately with the customers. Some bargirls had many sexual encounters, while other restricted their sexual services for specific men.[6]
John M. Chernoff's 2003 book "Hustling Is Not Stealing: Stories of an African Bar Girl" recorded the experiences of a bar girl in West Africa in the 1970s. It was awarded the 2004 Victor Turner Prize in Ethnographic Writing.[10]
Research was carried out in the 1990s into sex work carried out by bar girls in Malawi, where the terms bar girl and prostitute were synonymous. Bar girls were officially employed to serve drinks and clean the bar, but the wages paid for their bar work were low, often lower than the statutory minimum wage, and these were sometimes not paid at all. To supplement their income, most bar girls engaged in commercial sex with the co-operation of the bar owners, who regarded this as an additional means of attracting customers. The bars usually provided the bar girls with rent-free single-room accommodation, which served as a venue for sexual encounters with clients. The bar patrons were typically men unaccompanied by wives or girlfriends. They were mostly in salaried employment, for example as international hauliers. Although prostitution in Malawi is illegal, police action was mostly taken against street prostitutes rather than bar girls, as the latter were not considered to be soliciting. Most bar girls, frequently in desperate need for money, engaged in survival sex out of economic necessity. This was a major reason for their persisting in sex work. Screening carried out at the time indicated that about 80 per cent of bargirls carried the HIV virus.[11]
Bargirl prostitution in Asia
[edit]
In the popular cultures of East Asia in the twentieth century, the bar girl and teahouse girl became archetypical characters associated with prostitution, replacing the traditional courtesan in that role.[12] Working conditions for prostitutes vary both among and within countries in Asia. Even within individual countries, conditions can vary widely between venues.[citation needed]
China
[edit]Prostitution in China was eliminated during the period of Mao Zedong's leadership, but it subsequently returned. In the 21st century there are nightclubs where bargirls earn tips and solicit for prostitution.[13]
Japan
[edit]In postwar Japan, bar girls were to be found in the jazz clubs which provided a place for US servicemen and prostitutes to meet.[14]
In Japan an "entertainers visa" was introduced in 1981 allowing migrant Filipina women to work in Japanese nightclubs. The work included dancing in strip shows, socialising with male guests, and in some cases prostitution.[15]
Philippines
[edit]Bikini bar girls in the Philippines dance on elevated platforms wearing skimpy bikinis or two-piece see-through garments. They work in bikini bars[16] which are a part of the country's sex industry.[17] In the go-go bars of Angeles City in the Philippines, the bar dancers typically work as prostitutes and leave with customers after the payment of a bar fine.[18] In the Philippines, the role of bar girl has become stereotyped and stigmatised due to its association with prostitution and the US military.[19]
South Korea
[edit]It is a common practice in South Korea for bargirls to also act as prostitutes, either on-site (with the bar effectively acting as a brothel) or by being hired upon payment of a bar fine. "Juicy bars" near the gates of United States military bases provide prostitutes for US soldiers in South Korea.[20] Prostitution has been illegal in South Korea since 2004, and since 2005 the Uniform Code of Military Justice has prohibited US military personnel from buying the services of prostitutes, with bars and clubs suspected of being venues for prostitution being declared "off-limits" for military personnel.[21]
Thailand
[edit]In Thailand, it is go-go bars rather than beer bars that are the venues for on-stage bar dancing. Bar dancers in go-go bars typically wear bikinis, lingerie or fetish costumes, though they may perform topless or occasionally nude. They sometimes perform pole dances or take part in sex shows[22] or trick shows such as the ping pong show.[23] Bar dancing in Thailand is sometimes used to solicit for prostitution.[22] In countries such as Thailand, where bargirl prostitution is common, it is technically illegal but widely tolerated.[24] Some bargirls in Thailand are employed by a bar[5] but most are self-employed, deriving their income from dancing, persuading bar customers to buy drinks, and prostitution. Where bargirls work as prostitutes, they may take multiple "short time" clients or accept "long-time" clients overnight or for a few days.[25] The most successful bargirls become entrepreneurs, in some cases travelling abroad with their foreign boyfriends.[26]
A "bar fine" is a payment made by a customer to the operators of a bar that allows a dancer, hostess, or some other employee of that bar to leave work early, usually in order to accompany the customer outside the bar. The bar fine is usually kept by the bar in lieu of lost income, but in some larger bar chains the bargirl may receive a portion of the bar fine, with much of the remainder being used to pay for STD and HIV testing for the bargirls.[2] The portion of the bar fine paid to the bargirl is often around half, though this may be less if the bar supports its bargirls by providing them with food and accommodation.[4] Although not universal, bar fines are frequently associated with venues offering prostitution to foreigners.[27][28][24]
The majority of the women who work in Thailand's go-go bars and beer bars (outdoor hostess bars) are economic migrants. They mostly come from the poorest areas of the country, Northern Thailand and Northeast Thailand. Bar work allows them to earn many times what they could earn farming. Many work as bargirls for a few years to help their families, allowing them to pay off their debts and improve their living conditions.[29] Some beer bars employ bargirls on a salaried basis while others employ them on a freelance basis, with there are some beer bars that do both.[30] Some salaried bargirls also work as bar waitresses.[31] There is significant variation in working conditions among establishments in Thailand's red-light district in Pattaya. Some bars employ relatively well-paid women who live outside the bar, while others employ lower-paid women who live at the bar.[citation needed]
Vietnam
[edit]During the Vietnam War, a system of military-endorsed prostitution allowed bar girls to provide sexual services to US servicemen.[32] Vietnamese bar girls wore western clothes, unlike most Vietnamese at the time.[33]
"B-girl activity" in the United States
[edit]In the United States, B-girls (an abbreviation of bar girls) were women who were paid to converse with male patrons and encourage them to buy them both drinks.[34] The drinks were often watered down or non-alcoholic to minimize the effects of the alcohol on the B-girls and reduce the cost to the bar.[35] B-girls originated in nightclubs[36] and were employed by bars in the US during the 1940s and 1950s.[35] They were scantily clad[36] and often worked as female escorts rather than performers.[36] In her memoirs Maya Angelou describes working as a B-girl in a San Francisco strip club in the 1950s.[37]
B-girl activity has declined in the U.S.[38][a] but it still occurs. Because prostitution is illegal in most parts of the U.S. and is restricted to licensed brothels in those parts of Nevada where it is legal, B-girls who act as prostitutes are breaking the law. The practice of accepting drinks for pay is specifically outlawed in many localities.[39] Bars have been raided and closed down for "B-girl activity".[40] In one 1962 case, nightclub owners suspected of having ties to a Chicago crime syndicate were brought before the Senate Rackets Committee. The Boston Globe reported that "one of [the syndicate's] rackets, according to testimony, is the operation of cheap nightclubs which use B-girls to solicit watered-down drinks at high prices from customers, or even engage in prostitution with them."[41] It was once common for modestly dressed B-girls to pose as secretaries who had stopped at the bar for a drink on their way home from work. The male customer, under the impression that he had found a "date" for the evening, would buy her one expensive drink after another, only to be jilted afterwards.[35]
A 1984 report by the US Internal Revenue Service described bar girls soliciting for prostitution in bars, hotels and restaurants. The report said that they earned more for sex work than streetwalkers and typically offered more varied services. Bar girls sometimes paid commission to the establishment where they worked. In some cases they used hotel rooms for sex, typically provided by the hotel management or by a client. The report suggested that police attempts to suppress the activity by arresting bar girls had rarely been successful.[42]
In 2014, city officials in Kenner, Louisiana (a suburb of New Orleans), where the practice is illegal, replaced the word "B-girl" with "B-drinker" in their liquor laws to avoid gender discrimination.[39]
Bar girls in strip clubs in the United States often entertain on stage as "exotic dancers", attracting male customers through the use of nudity and suggestive postures. They are not required to have professional training or experience as dancers.[43]
In popular culture
[edit]- Marilyn Monroe was nominated for a Golden Globe award for her role as a B-girl in Bus Stop (1956). In the film, Monroe's character, Chérie, consumes four tea-and-sodas before her companion catches on.[44]
- Darlene, a character in John Kennedy Toole's A Confederacy of Dunces, works as a B-girl in the Night of Joy bar.[45]
- In the M*A*S*H season four episode "Deluge" Hawkeye tells Father John Mulcahy: "You look just like a 'B' girl I knew in San Diego". Father Mulcahy jokingly responds that "It's quite possible. I worked my way through divinity school as a 'B' girl in San Diego".[46]
- In the television film Young Indiana Jones and the Treasure of the Peacock's Eye, Indiana Jones (Sean Patrick Flanery) becomes involved with a woman named Lily (Jayne Ashbourne). When they first meet, Lily is working as a bargirl on the island of Java. They meet again, after Lily has had all her money taken from her, been placed on a ship and told to never come back (implying she has been kicked out of town for prostitution).
See also
[edit]Notes
[edit]- ^ B-girl activity in the U.S. has declined so much that female breakdancers now refer to themselves as B-girls.
References
[edit]- ^ Hass, Aida Y.; Moloney, Chris; Chambliss, William J. (2016). Criminology: Connecting Theory, Research and Practice. Taylor & Francis. pp. 586–7. ISBN 978-1-317-49748-6.
- ^ a b Steinfatt, Thomas M. (2002). Working at the Bar: Sex Work and Health Communication in Thailand. Greenwood Publishing Group. p. 35. ISBN 978-1-56750-567-2.
- ^ Lighter, J.E., ed. (1994). Random House Historical Dictionary of American Slang. p. 139. ISBN 978-0-394-54427-4.
B-girl: a woman employed by a bar, nightclub or the like, to act as a companion to male customers and to induce them to buy drinks, and usually paid a percentage of what the customers spend.
- ^ a b Ervik, Kristianne (2013). "The Superior Thai-Western Relationship: A Culturally Negotiated Re-embedding Practice". In Bråten, Eldar (ed.). Embedded Entrepreneurship: Market, Culture, and Micro-Business in Insular Southeast Asia. BRILL. pp. 133–134. ISBN 978-90-04-25529-6.
- ^ a b Nicks, Phil (2008). Love Entrepreneurs. Philip Wylie. p. 51. ISBN 978-616-90336-5-3.
- ^ a b Bjerén, Gunilla (1985). Migration to Shashemene: Ethnicity, Gender and Occupation in Urban Ethiopia (Thesis). Nordic Africa Institute. pp. 90–92. ISBN 978-91-7106-245-1.
- ^ Mihretie, GN; Kassa, BG; Ayele, AD; Liyeh, TM; Belay, HG; Miskr, AD; Minuye, B; Azanaw, MM; Worke, MD (2023). "Transactional sex among women in Sub-Saharan Africa: A systematic review and meta-analysis". PLOS ONE. 18 (6) e0286850. Bibcode:2023PLoSO..1886850M. doi:10.1371/journal.pone.0286850. PMC 10249834. PMID 37289839.
- ^ Miller, A. P.; Pitpitan, E. V.; Nabukalu, D.; Nalugoda, F.; Nakigozi, G.; Kigozi, G.; Grabowski, M. K.; Kennedy, C. E.; Wagman, J. A. (2021). "Transactional Sex, Alcohol Use and Intimate Partner Violence Against Women in the Rakai Region of Uganda". AIDS and Behavior. 25 (4): 1144–1158. doi:10.1007/s10461-020-03069-9. PMC 8807528. PMID 33128109.
- ^ Norris, AH; Kitali, AJ; Worby, E (October 2009). "Alcohol and transactional sex: how risky is the mix?". Social Science & Medicine. 69 (8): 1167–1176. doi:10.1016/j.socscimed.2009.07.015. PMID 19713023.
- ^ Tashjian, Victoria B. (2005). "Review: Hustling is Not Stealing: Stories of an African Bar Girl John M. Chernoff". The International Journal of African Historical Studies. 38 (2). Boston University African Studies Center: 349–351. JSTOR 40034930.
- ^ Kishindo, Paul (1995). "Sexual behaviour in the face of risk: the case of bar girls in Malawi's major cities". Health Transition Review. 5, Supplement: The Third World AIDS Epidemic. National Center for Epidemiology and Population Health (NCEPH), The Australian National University: 153–160. JSTOR 40652159.
- ^ Pilzer, Joshua D. (2017). "Chapter 5: The 'Comfort Women' and the Voices of East Asian Modernity". In Weintraub, Andrew N.; Barendregt, Bart (eds.). Vamping the Stage: Female Voices of Asian Modernities. University of Hawaii Press. p. 112. ISBN 978-0-8248-7419-3.
- ^ Shuqin Cui (2015). Gendered Bodies: Toward a Women's Visual Art in Contemporary China. University of Hawaii Press. pp. 81–83. ISBN 978-0-8248-5742-4.
- ^ Partner, Simon (2000). Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer. Studies of the East Asian Institute. University of California Press. p. 50. ISBN 978-0-520-92317-1.
- ^ Wee, Lionel; Goh, Robbie B. H.; Lim, Lisa (2013). The Politics of English: South Asia, Southeast Asia and the Asia Pacific. John Benjamins Publishing. p. 219. ISBN 978-90-272-2835-2.
- ^ Ebbe, Obi N.I.; Das, Dilip K. (2009). Criminal Abuse of Women and Children: An International Perspective. CRC Press. pp. 200–201. ISBN 978-1-4200-8804-5.
- ^ Law, Lisa (2012). Sex Work in Southeast Asia: The Place of Desire in a Time of AIDS. Routledge. p. 46. ISBN 978-1-134-60210-0.
- ^ "Sex is on sale in Angeles City, Philippines". rockitreports.com. 2012-12-31. Retrieved 24 June 2016.
- ^ Zhao, Xiaojian; Park, Edward J.W., eds. (2013). Asian Americans: An Encyclopedia of Social, Cultural, Economic, and Political History. Vol. 1: A–F. ABC-CLIO. p. 376. ISBN 978-1-59884-240-1.
- ^ Jon Rabiroff; Hwang Hae-Rym (9 September 2009). "'Juicy bars' said to be havens for prostitution aimed at U.S. military". Stars and Stripes. Archived from the original on 9 September 2009. Retrieved 13 November 2017.
- ^ Vine, David (3 November 2015). "'My body was not mine, but the US military's'". Politico.
- ^ a b Weitzer, Ronald (2023). Sex Tourism in Thailand: Inside Asia's Premier Erotic Playground. NYU Press. p. 95. ISBN 978-1-4798-1343-8.
- ^ Hall, Michael C.; Ryan, Chris (2005). Sex Tourism: Marginal People and Liminalities. Routledge. p. 23. ISBN 978-1-134-64697-5.
- ^ a b Askew, Marc. Bangkok: Place, practice and representation. Chapter 9: Sex workers in Bangkok - Refashioning female identities in the global pleasure space (PDF). Pacificdiscovery.org. Archived from the original (PDF) on 3 March 2016. Retrieved 6 Jan 2015.
- ^ Hitchcock, Michael; King, Victor T.; Parnwell, Michael J.G., eds. (2018). Tourism in South-East Asia. Routledge. p. 272. ISBN 978-0-429-77584-0.
- ^ Hall & Ryan (2005), p. 23.
- ^ "Internet Archive copy of Stickman's guide to Naughty Nightlife in Bangkok". Archived from the original on October 4, 2002. Retrieved 18 September 2015.
- ^ "How Bars Work". pattayanewbie.com. Retrieved 24 June 2016.
- ^ The Rough Guide to Thailand's Beaches & Islands. Apa Publications (UK) Limited. 2023. p. 183. ISBN 978-1-83905-931-5.
- ^ Weitzer (2023), p. 157.
- ^ Weitzer (2023), p. 93.
- ^ Thomas, Sabrina (2021). Scars of War: The Politics of Paternity and Responsibility for the Amerasians of Vietnam. University of Nebraska Press. p. 64. ISBN 978-1-4962-2934-2.
- ^ Park, Jinim (2007). Narratives of the Vietnam War by Korean and American Writers. Peter Lang. p. 28. ISBN 978-0-8204-8615-4.
- ^ "B-girl". Online Etymology Dictionary. Retrieved 23 January 2015.
- ^ a b c Sismondo, Christine (2011). America Walks into a Bar: A Spirited History of Taverns and Saloons, Speakeasies and Grog Shops. Oxford University Press. p. 244. ISBN 978-0-19-975293-5.
- ^ a b c Shteir, Rachel (2004). Striptease: The Untold History of the Girlie Show. Oxford University Press. p. 164. ISBN 978-0-19-530076-5.
- ^ Maya Angelou (2010). Singin' & Swingin' and Gettin' Merry Like Christmas. Hachette. ISBN 978-0-7481-2238-7.
- ^ "B-Girls Fading Attraction in Bars Throughout U.S." (PDF). Schenectady Gazette. 1954.
- ^ a b Quinlan, Adriane (March 18, 2014). "In Kenner, B-drinkers will still be illegal, but don't call them girls". The Times-Picayune. Archived from the original on March 22, 2014.
- ^ "Peppermint Lounge's New Owner Gets OK". The Boston Globe. January 28, 1966. ProQuest 365965123.
- ^ Rogers, Warren (June 15, 1962). "Capone Heirs Defy Senate B-Girl Probe". The Boston Globe. ProQuest 276189389.
- ^ Carlson, Kenneth; et al. (1984). Unreported Taxable Income from Selected Illegal Activities. Department of the Treasury, Internal Revenue Service. pp. 122–3.
- ^ McClellan, John L. (25 June 1963). American Guild of Variety Artists (Congress report). U.S. Government Printing Office. p. 39.
- ^ Littauer, Amanda (April 2003). "The B-Girl Evil: Bureaucracy, Sexuality, and the Menace of Barroom Vice in Postwar California". Journal of the History of Sexuality. 12 (2): 171–204. doi:10.1353/sex.2003.0087. S2CID 141592537.
- ^ John Kennedy Toole (2006). "Chapter Five". A Confederacy of Dunces (paperback ed.). Penguin Books Ltd. ISBN 978-1-856-13278-7.
- ^ "Deluge". M*A*S*H. Season 4. Episode 24. 17 February 1976. CBS.
External links
[edit]Bargirl
View on GrokipediaDefinition and Terminology
Core Definition and Role
A bargirl is a woman employed by a bar or nightclub, predominantly in entertainment districts of Southeast Asia such as those in Thailand and the Philippines, to provide companionship and entertainment to male patrons with the aim of increasing drink sales. Her primary responsibilities involve initiating interactions through flirtation, conversation, and participatory games like Connect Four to encourage customers to purchase "lady drinks"—alcoholic beverages bought for her, which generate a commission of approximately 50-100 Thai baht per drink for the bargirl after the bar's share.[7][8] In establishments like go-go bars, bargirls often alternate between seated customer engagement and performative roles, such as erotic dancing on stage or poles, to draw crowds and sustain bar revenue. This dual function—hostessing for individual tables and public spectacle—distinguishes the role from standard waitressing, as the emphasis lies on prolonged patron retention rather than mere service efficiency. While commissions from lady drinks form the baseline income, operational incentives frequently extend to off-site arrangements, where a bargirl may negotiate sexual services for extra payment, typically requiring a "bar fine" fee of 600-1,000 Thai baht to the bar for her temporary release from shift obligations.[9][10] Not all bargirls participate in prostitution; some limit activities to in-bar entertainment due to personal choice, venue policies, or legal risks, though empirical observations in high-tourism areas indicate this occurs in a majority of cases as a key economic driver. The role's structure reflects causal economic pressures, where rural migrants leverage short-term urban opportunities for remittances, with daily earnings from commissions and tips ranging from 1,000-3,000 Thai baht depending on customer volume and bar type.[11][8]Variants and Regional Synonyms
The term "B-girl," short for "bar girl" or "boosting girl," serves as a primary variant originating in the United States, where it denotes a woman employed by bars to encourage excessive drinking through flirtatious companionship, often linked to organized vice since the early 20th century.[12] This usage predates modern Southeast Asian connotations and was criminalized in many jurisdictions by the mid-20th century due to associations with fraud and solicitation.[12] In Southeast Asia, regional synonyms reflect establishment types and local languages. In Thailand, women in open-air beer bars are commonly termed "beer girls" (Thai: sǎao bìia, สาวเบียร์), who engage customers in conversation to promote beer sales, distinct from "go-go girls" or "go-go dancers" in more upscale go-go bars featuring stage performances.[13] These distinctions emerged prominently in tourist hubs like Pattaya and Bangkok during the post-World War II era, with beer girls typically earning commissions per drink ordered.[13] Philippine variants include "hostess" or simply "bar girls," prevalent in areas like Angeles City near former U.S. military bases, where "juicy girls" specifically refers to entertainers in "juicy bars" offering short-time services alongside drinks—a term tied to the 1980s sex tourism boom. In Cambodia, the straightforward "bar girls" applies to workers in Phnom Penh and Sihanoukville establishments, often the most accessible form of freelance sex work for locals and tourists alike.[14] Broader synonyms such as "hostess," "entertainer," or "cocktail waitress" appear across regions but dilute the specific role of incentivized companionship and potential off-site transactions central to bargirl practices.[15] These terms vary by legal and cultural contexts, with Southeast Asian usage emphasizing economic migration from rural areas to urban nightlife districts.[13]Historical Development
Origins in Early 20th-Century Bars
The practice of employing women in bars to solicit drinks from male patrons emerged in the United States following the repeal of Prohibition in 1933, amid the economic pressures of the Great Depression, when legal bars sought ways to maximize revenue through increased alcohol sales. These women, paid a commission on each drink purchased for them—often watered-down or low-cost for the bar—engaged customers in flirtatious conversation to prolong their stay and spending, a model that formalized in urban establishments during the 1930s.[16] The term "B-girl," short for "bar girl," entered American slang by 1936 to describe this role, distinguishing it from earlier speakeasy hostesses who operated in illicit venues during Prohibition (1920–1933), where women gained unprecedented access to public drinking but without the structured commission system. This arrangement capitalized on shifting social norms post-Prohibition, as bars transitioned from underground speakeasies to licensed operations welcoming female patrons and employees, yet retained elements of vice to attract working-class men facing unemployment rates peaking at 25% in 1933.[17] B-girls typically worked in dimly lit taverns or nightclubs in cities like New York and Chicago, adopting alluring attire and scripted banter to build rapport, with bars profiting from markups on drinks that could yield 50–100% margins after the woman's cut.[16] While not formally prostitutes, the role often blurred into sexual solicitation, as extended interactions sometimes led to off-premises transactions, reflecting causal links between economic desperation—many B-girls were migrants from rural areas or immigrants—and opportunistic bar economics rather than organized vice rings.[18] By the late 1930s, the B-girl phenomenon drew scrutiny from liquor control boards, with early regulations in states like California targeting "percentage girls" who earned solely from drink commissions, yet the practice persisted as a low-barrier entry for women into nightlife labor amid limited alternatives.[19] Empirical data from urban police reports of the era document thousands of such arrests for solicitation, underscoring the model's prevalence in early 20th-century bar culture before wartime expansions globalized variants.[20]Expansion Post-World War II and Tourism Boom
Following World War II, the establishment of U.S. military bases across Asia, including in the Philippines and Thailand, spurred the growth of bar districts catering to servicemen, where bargirls provided companionship, drinks, and sexual services. In the Philippines, Clark Air Base near Angeles City became a hub, with Fields Avenue developing into a strip of bars and clubs serving American personnel; by the 1970s, local directories listed over 400 such establishments in the area, many employing bargirls who entertained airmen through conversation, dancing, and off-site transactions.[21] This expansion built on pre-war colonial patterns but accelerated with sustained U.S. presence until the base's closure in 1992, creating enduring infrastructure for later civilian tourism.[22] The Vietnam War (1955–1975) marked a pivotal surge, as U.S. forces utilized rest and recuperation (R&R) leave in Thailand, generating a temporary but massive demand shock that formalized bargirl operations. Thailand hosted U.S. air bases from 1961, with over 46,000 troops by 1968, many of whom frequented bars in Bangkok and Pattaya for R&R; Pattaya, a small fishing village in the early 1960s, saw rapid commercialization as thousands of servicemen arrived weekly, leading to the construction of go-go bars, hotels, and beaches tailored to their preferences.[23] The Thai government's Tourist Organization, established in 1960, and the 1966 Service Establishment Act facilitated this by regulating entertainment venues, effectively channeling military spending—estimated at millions of dollars annually—into sex-related services while encouraging female rural-to-urban migration amid agricultural stagnation.[23] Post-war, the infrastructure persisted and expanded with international tourism promotion, transitioning military clientele to Western and Japanese visitors. In Thailand, sex tourism contributed significantly to GDP growth in the 1970s–1980s, with government campaigns investing millions of baht to attract foreigners, sustaining bargirl employment in places like Pattaya, where bar numbers proliferated from dozens to hundreds.[24] Empirical analyses attribute this continuity to high opportunity costs for low-skilled rural women, who earned multiples of agricultural wages—often 10–20 times more—through bar work, despite risks, rather than coercion alone.[25] In the Philippines, Angeles City's bar scene similarly evolved into a sex tourism draw after base reductions, with bargirls adapting to independent travelers amid persistent poverty driving supply.[26] This era's developments entrenched regional patterns, where bargirl roles blended hospitality with transactional sex, fueled by global demand and local economic disparities.Economic and Social Drivers
Poverty, Migration, and Family Support
Many bargirls in Southeast Asia originate from impoverished rural areas, where limited agricultural productivity and high household debts necessitate migration to urban or tourist hubs for higher-paying work. In Thailand's northeastern Isaan region, characterized by chronic income disparities— with average monthly household incomes around 10,000-15,000 baht compared to national figures exceeding 26,000 baht—young women frequently migrate to cities like Bangkok or Pattaya, entering the bar industry as a viable economic option absent formal job alternatives. Many of these migrants are single mothers, often after being abandoned by partners, who leave their children with grandparents while working in Pattaya's bars to remit earnings for family support.[27][28][29] This internal migration pattern, driven by poverty rather than coercion in most documented cases, allows women to earn 20,000-50,000 baht monthly through bar fines, drinks commissions, and short-time arrangements, far surpassing rural wages.[28][30] Remittances from bar work constitute a primary mechanism for family support, often covering essentials like food, medical care, and education while funding debt repayment or home construction. Isaan bargirls, comprising the majority in Thailand's sex tourism venues, routinely send 50-80% of earnings home, fulfilling cultural expectations of filial duty where daughters bear disproportionate responsibility for parental welfare amid weak social safety nets. These women endure emotional sacrifices, including family separation, moral dilemmas against their upbringing values, and psychological strain from the industry's demands and limited alternatives.[31][28][29] These transfers reduce rural household poverty, with studies indicating migrant remittances boost origin-family incomes by 20-30% and enable investments in siblings' futures, though they perpetuate dependency cycles by discouraging local economic diversification.[32][33] In the Philippines, analogous drivers manifest among rural women migrating to urban bars or areas near former U.S. military bases, such as Angeles City, where agrarian poverty— affecting over 20% of rural households—prompts entry into entertainment work yielding remittances that offset family shortfalls.[34][30] Family strategies prioritize female migration for its reliability in fulfilling obligations, with women remitting higher shares than men due to social pressures, contributing to poverty alleviation in origin areas via increased household consumption and human capital spending.[35][36] Empirical analyses confirm remittances from such labor reduce origin-community poverty by 5-10%, though bar work's informal nature exposes migrants to exploitation without addressing root structural unemployment.[37][30]Comparative Earnings and Opportunity Costs
In Thailand, bar girls typically earn base salaries of 10,000-14,000 Thai baht (THB) per month in go-go bars, supplemented by commissions from lady drinks (around 100-150 THB each) and bar fines (2,000-3,000 THB per customer take-out), leading to total monthly incomes of 20,000-40,000 THB for average performers, with top earners exceeding 50,000 THB during peak tourism seasons.[38][39] These figures dwarf alternatives for rural, low-skilled women, such as factory work yielding 6,000-8,000 THB monthly or domestic service at approximately 840 THB, rendering sex work 20-40 times more remunerative than factory labor in some analyses.[40][41] In the Philippines, particularly Angeles City, factory workers average 14,000-16,000 Philippine pesos (PHP) monthly, while bar entertainers receive base pay of around 550 PHP per shift plus commissions from drinks and fines (often 1,500-3,000 PHP per transaction), enabling totals of 30,000-50,000 PHP for active workers—roughly double or triple factory wages.[42][43]| Occupation | Thailand (THB/month) | Philippines (PHP/month) |
|---|---|---|
| Factory Worker | 6,000-8,000 | 14,000-16,000 |
| Bar Girl (incl. commissions) | 20,000-40,000+ | 30,000-50,000+ |