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Crown Royal
Crown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by British multinational conglomerate Diageo since 2000.
The whisky was introduced in 1939 by Samuel Bronfman for the 1939 royal tour of Canada. The whisky was sold exclusively in Canada until the 1960s, when it was first introduced to international markets. It is the top-selling brand of Canadian whisky in the United States.
Crown Royal was introduced in 1939 by Samuel Bronfman, president of Seagram, as a tribute to the 1939 royal tour of Canada by King George VI and his wife, Queen Elizabeth, the first visit of a reigning monarch to Canada. It was available only in Canada until 1964, when it was introduced to international markets.
Crown Royal is produced solely at the company's distillery at Gimli, on the shores of Lake Winnipeg, Manitoba, Canada. The production of Crown Royal uses 10,000 imperial bushels (360 m3) of rye, maize and barley daily, sourced from Manitoba and surrounding provinces, and requires 750,000 imperial gallons (3,400 m3; 900,000 US gal) of water naturally filtered through the limestone beneath the lake.
The whisky is stored in 1.7 million barrels, in 56 warehouses over 5 acres (2 ha) of land. It is then blended and bottled in Amherstburg, Ontario.
Crown Royal was also produced at the Waterloo distillery in Ontario and the LaSalle distillery in Montreal, until they were closed in the early 1990s.
The whisky is bottled in facilities in Amherstburg, Ontario, and Valleyfield, Quebec. The Amherstburg plant closed in February 2026, with bottling for the United States moved to the US, and Crown Royal for Canada and non-US export markets continuing to be bottled at the Valleyfield plant. This move was heavily criticized by local leaders, including Ontario premier Doug Ford.
Products available in 2026 include:
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Crown Royal AI simulator
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Crown Royal
Crown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by British multinational conglomerate Diageo since 2000.
The whisky was introduced in 1939 by Samuel Bronfman for the 1939 royal tour of Canada. The whisky was sold exclusively in Canada until the 1960s, when it was first introduced to international markets. It is the top-selling brand of Canadian whisky in the United States.
Crown Royal was introduced in 1939 by Samuel Bronfman, president of Seagram, as a tribute to the 1939 royal tour of Canada by King George VI and his wife, Queen Elizabeth, the first visit of a reigning monarch to Canada. It was available only in Canada until 1964, when it was introduced to international markets.
Crown Royal is produced solely at the company's distillery at Gimli, on the shores of Lake Winnipeg, Manitoba, Canada. The production of Crown Royal uses 10,000 imperial bushels (360 m3) of rye, maize and barley daily, sourced from Manitoba and surrounding provinces, and requires 750,000 imperial gallons (3,400 m3; 900,000 US gal) of water naturally filtered through the limestone beneath the lake.
The whisky is stored in 1.7 million barrels, in 56 warehouses over 5 acres (2 ha) of land. It is then blended and bottled in Amherstburg, Ontario.
Crown Royal was also produced at the Waterloo distillery in Ontario and the LaSalle distillery in Montreal, until they were closed in the early 1990s.
The whisky is bottled in facilities in Amherstburg, Ontario, and Valleyfield, Quebec. The Amherstburg plant closed in February 2026, with bottling for the United States moved to the US, and Crown Royal for Canada and non-US export markets continuing to be bottled at the Valleyfield plant. This move was heavily criticized by local leaders, including Ontario premier Doug Ford.
Products available in 2026 include: