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Elan (company)
Elan (company)
Elan (company)
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Elan is a sporting goods manufacturer in Begunje na Gorenjskem, Slovenia. It is best known for its skis and snowboards.[1] Other products include sailboats from 30 to 50 ft (9 to 15 m) length, motor yachts, apparel (mostly sportswear), and equipment for sports facilities. The brand became better known in the late 1970s, when Swedish alpine skiing ace Ingemar Stenmark won three consecutive World Cup overall titles on Elan skis.

Key Information

History

[edit]

The company originated from a Slovene Partisan workshop that operated during the Second World War, when skis were produced for the Yugoslavian Partisan forces.[1]

Elan SCX

[edit]

Elan SCX changed the world ski industry by inventing sidecut skis, which made carve turns possible at low speeds and with a short turn radius. They were first developed in 1988 by Jurij Franko (not to be confused with the skier Jure Franko), who calculated a suitable flex pattern for the new kind of skis with his colleague Pavel Škofic. They organized a project dubbed SideCut Extreme (SCX) and set out to build prototypes.[2][3]

Voyager

[edit]

In early 2021, Elan announced that it created "the world's first fully functional, folding, all-mountain ski".[4][5]

Company

[edit]

The Elan Group consists of 20 interlinked companies under the joint ownership of the Skimar company. Most of the group's companies use the Elan brand-name and logo as part of their projects, products and services. The company's headquarters are located in Begunje na Gorenjskem, while its various manufacturing companies are scattered throughout Central Europe: Elan skis and sailing yachts are made in Slovenia, Elan snowboards are manufactured in Austria, and its motor yachts are produced in Croatia. The group markets its products through independent distributors in 46 countries over the world, with marketing taken over by Elan's own companies in North America, Japan, Germany, and Switzerland. On 13 March 2013 Elan's Austrian subsidiary company named "Elan Sportartikelerzeugungs- und Handelsgesellschaft m.b.H." located in Carinthia announced bankruptcy. Elan Austria had liabilities of 8.7 million euro and assets of 6.5 million euro. 78 employees and 120 creditors were affected by this bankruptcy.[6][7]

The Slovenian state organisation SDH, which is in charge of privatisation activities in Slovenia on behalf of the government, gave its approval for the sale of the "state-owned ski maker Elan to Merrill Lynch International and Wiltan Enterprises Limited"[8]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Elan (company)

View on Grokipedia
from Grokipedia
Elan d.o.o. is a Slovenian manufacturer of sporting goods, based in Begunje na Gorenjskem. Founded on 24 September 1945 by Rudi Finžgar, it originated from a World War II-era workshop producing for Yugoslav Partisan forces and has grown into a global brand known for handcrafted , snowboards, sailboats, motor yachts, apparel, and facility equipment. The company gained international prominence in the late 1970s and 1980s through successes in and Olympic events, notably with skier using Elan to win multiple titles. Elan pioneered key innovations, including the SCX sidecut in 1989 for improved turns and the Amphibio asymmetrical technology in 1994; in 2021, it launched the Voyager, the world's first folding all-mountain . Part of the Elan Group and owned by Skimar since a 2015 privatization sale, Elan employs around 800 people and reported revenue of €95 million as of 2019. In 2025, it celebrated its 80th anniversary with limited-edition products and received the Superbrands award for the fifth consecutive year, underscoring its legacy in innovation and craftsmanship.

History

Founding and Early Years

Elan was founded on September 24, 1945, by Rudi Finžgar, a skilled ski jumper and craftsman, along with nine relatives and associates, in the village of Begunje na Gorenjskem in what was then northwestern (now ). The company originated as a small named the Elan Sports Equipment Production Cooperative, initially operating out of a modest workshop. Finžgar, who had competed in the and served as a partisan during , drew directly from wartime experiences to establish the venture. The roots of Elan trace back to a clandestine Slovene Partisan during the Nazi occupation of , where Finžgar and a team of craftsmen produced to support resistance fighters. These early "partisan skis," hand-carved for mobility in snowy terrains, were essential for Yugoslav Partisan operations against Axis forces. Post-liberation, the transitioned into formal production, focusing on handmade wooden crafted from local wood sourced from nearby forests. Production remained limited in the immediate aftermath, with small-scale output emphasizing durability and lightweight design using basic tools and indigenous materials. Following , Elan faced significant challenges in shifting from military-oriented manufacturing to civilian sports equipment under the socialist framework of the Federal People's Republic of . The cooperative navigated resource shortages and bureaucratic hurdles inherent to the state-controlled economy, yet received governmental backing that facilitated modest growth and investment in machinery imported from the . This support enabled the company to supply skis to the while gradually entering the domestic market, laying the groundwork for broader diversification into recreational gear.

Expansion and Key Milestones

In the and , Elan transitioned from wooden to innovative composite constructions, introducing fiberglass-reinforced models that enhanced durability and performance, marking a key step in its technological evolution. The company established its primary production facilities in Begunje na Gorenjskem, , where manufacturing expanded to include not only but also yachts, boats, and other like rackets and hockey sticks. Early international exports began in 1953 with 500 pairs of alpine shipped to New York, , followed by growing shipments to European markets, laying the foundation for Elan's global presence across multiple continents. The 1970s represented a period of rising prominence for Elan, driven by its sponsorship of Swedish alpine skier , who achieved three consecutive overall titles from 1976 to 1978 using Elan skis such as the Impuls model with hardened laminates. Stenmark's success, including his first World Cup victory in 1974 on an Elan ski, significantly boosted the brand's international recognition and solidified its reputation for high-performance equipment. During the 1980s, Elan diversified its product line beyond into snowboards, apparel, and additional sports gear, capitalizing on its racing heritage to broaden its market appeal. The formation of the Elan Group integrated operations with approximately 20 subsidiaries across , strengthening distribution and production capabilities within the region during the Yugoslav era. Following Slovenia's from in 1991, Elan adapted to the shift toward a , navigating economic challenges while expanding its reach to 46 countries worldwide. This period saw the development of advanced composite materials for , including the introduction of the MBX model in the early as the first cap-construction , which utilized innovative layering techniques to improve flex and responsiveness.

Ownership and Recent Developments

In the early 2000s, Elan faced significant financial strains following its privatization in the 1990s and acquisition by Croatian banks, which led to ongoing restructuring efforts after Slovenia repurchased the company in 1999 to stabilize operations. By 2008, the company appointed new management to negotiate with banks amid a difficult financial situation, implementing measures to address liquidity issues and operational inefficiencies. These challenges culminated in the bankruptcy of its Austrian subsidiary, Elan Snowboard Factory in Fürnitz, in March 2013, with reported liabilities of €8.7 million attributed to rising raw material costs and declining contract production. The factory was subsequently acquired by Snowboards, allowing Elan to refocus on core manufacturing in . A major ownership transition occurred in 2015 when the Slovenian Sovereign Holding (SDH) approved the sale of its 100% stake in Elan to a comprising Wiltan Enterprises Limited (95.1%) and Merrill Lynch International (4.9%), a of Merrill Lynch, for an undisclosed amount. This deal aimed to inject capital and support Elan's recovery, with the buyers committing to maintain production and employment levels. In 2019, the company was acquired by KJK Sports, a Finnish , which restructured the Elan Group into 20 interlinked entities under the joint ownership of Skimar, enhancing operational integration across its divisions. Entering the 2020s, Elan has pursued strategic updates to adapt to market dynamics, including the launch of a revamped Ripstick series for the 2024-2025 season, featuring updated designs for enhanced playfulness and performance in all-mountain conditions. In September 2025, the company announced key leadership appointments to bolster global strategy, promoting Ben Fresco to Head of Global Product and Dan Morey to Sales & Product Coordinator for the U.S., aligning operations more closely with international growth objectives. In November 2025, Elan introduced the Wingman 80 TI and Wildcat 80 TI all-mountain skis, emphasizing and versatility for varied conditions. Amid post-COVID recovery, Elan has emphasized sustainable materials—sourcing 99% of inputs from , primarily within 250 miles of its Slovenian facilities—and 100% green energy production, while expanding digital tools for retail partners to support sales distribution. The company now markets its products through independent distributors in 46 countries, focusing on eco-friendly practices and resilient supply chains to navigate shifting consumer demands.

Company Overview

Operations and Facilities

Elan maintains its headquarters in Begunje na Gorenjskem, , a location situated in the heart of the that serves as the central hub for its operations. The main production facility is also based there, specializing in handcrafted manufacturing processes that combine traditional craftsmanship with modern automation to produce and related winter sports equipment, as well as sailboats and composite components. This single-site factory handles the entire production cycle, from material selection to final assembly, emphasizing and innovation in a controlled alpine environment. The company's production capabilities center on advanced manufacturing techniques, including the integration of the Amphibio profile for asymmetrical ski design and elements of sequential sidecut for enhanced carving performance, alongside yacht construction and composites. Facilities in Begunje include dedicated research and development areas focused on prototyping and testing new designs across product lines, allowing Elan to refine technologies that improve performance and durability. These operations produce a range of skis and gear tailored for various skiing conditions, with an emphasis on precision engineering to meet international standards, in addition to marine products. Elan's global distribution is supported by subsidiaries in key markets, including the United States, Canada, Germany, and Japan, which facilitate regional sales and logistics. The company exports its products to numerous countries worldwide through established partnerships with specialized retailers, such as Powder7 in the U.S., ensuring broad accessibility for consumers across Europe, North America, and beyond. Sustainability efforts in Elan's manufacturing have gained prominence since the 2010s, incorporating eco-friendly practices such as the use of verified, traceable, and sustainably sourced wood for ski cores. Additional initiatives include the adoption of recycled or bio-based materials in components like bindings and a transition to 100% green energy for the Begunje facility in 2022, reducing the environmental footprint of production. In April 2025, Elan received GREEN STAR recognition for its sustainability efforts as the only global ski manufacturer using 100% green energy and handcrafting in the Alps. These measures reflect a commitment to minimizing waste and promoting resource efficiency throughout the supply chain.

Workforce and Financial Performance

Elan employed 869 people in 2022, with the majority based at its headquarters and production facilities in Begunje na Gorenjskem, . As of 2024, the workforce has decreased to 660 employees, supporting operations across manufacturing, including roles in production, , and . Financially, Elan generated net sales revenue of €117.4 million on foreign markets (90.1% of total) in 2022. By 2024, net sales revenue reached €100.331 million, reflecting a -10.83% decline amid market challenges in the sector, though the company introduced new models for the 2024-2025 season. The company faced significant challenges in 2013 when its Austrian production filed for , citing rising costs and a decline in contract manufacturing; this affected 78 employees and 120 creditors, with liabilities of €8.7 million exceeding assets of €6.5 million. Despite such setbacks, Elan has maintained financial stability as a private entity under the ownership of the KJK Sports group since 2019.

Products

Winter Sports Equipment

Elan has established itself as a prominent manufacturer of equipment, with a primary focus on designed for diverse alpine conditions. The company's ski portfolio encompasses all-mountain, freeride, and race categories, catering to skiers of varying skill levels and preferences. All-mountain skis, such as those in the and Element series, offer versatility across groomed runs, variable terrain, and light , emphasizing stability and ease of handling. Freeride models, including the series, prioritize off-piste performance with wider waists for better float in deeper snow. Race skis, like the Ace and Primetime lines, are engineered for high-speed on groomed slopes, featuring reinforced constructions for precision and edge hold. A standout in Elan's lineup is the Ripstick series, renowned for its versatile all-mountain capabilities. The Ripstick models, such as the Ripstick 96 and Ripstick 102 Black Edition, combine lightweight carbon reinforcements with playful flex patterns, allowing for agile turns and responsive performance in mixed conditions. For the 2024-2025 , these received updates including refined shapes and enhanced dampening to improve playfulness without sacrificing stability, earning recognition for their balance of fun and control in independent tests. The models returned unchanged for the 2025-2026 . Elan complements its with a range of bindings that integrate seamlessly for complete setups, supporting both alpine and touring applications. Models like the EL 10.0 GW and Attack 14 MN provide adjustable release values and compatibility with modern soles, ensuring safety and performance across all-mountain and freeride . These bindings are often paired directly with Elan in packages, facilitating easy customization for recreational and competitive users. In apparel and accessories, Elan offers technical optimized for alpine environments, including jackets and pants made from waterproof and breathable fabrics to manage moisture and temperature during extended outings. Helmets like the EON and Impulse models feature lightweight in-mold constructions with ventilation systems for comfort and impact protection, while incorporate double lenses and anti-fog treatments for clear visibility. Bags, such as the Voyager series, provide durable storage for and gear, with padded designs to protect equipment during transport. These items emphasize functionality and integration with Elan's ski ecosystem, using for durability in harsh winter conditions. Elan's product evolution reflects advancements in materials and design, beginning with a shift from wooden skis to composite constructions in the and . Early wooden models, often using or cores, gave way to fiberglass-reinforced laminates, improving strength, flex, and weight reduction for better performance. Today, the emphasis remains on lightweight, responsive designs incorporating carbon fiber and , tailored to various skill levels from beginner to expert, ensuring accessibility and in modern .

Marine and Other Products

Elan Yachts, the marine division of the Elan Group, specializes in high-performance sailing yachts designed for both and cruising. Historically, the division produced models such as the Elan 295, a compact 31-foot (9.5 m) performance cruiser from the 1990s, and the Impression series (e.g., Impression 43 and 50.1), which featured spacious deck saloons, modern hull designs, twin rudders, and push-button sail management systems for enhanced stability and ease of handling. These yachts incorporated lightweight carbon fiber elements for superior strength-to-weight ratios that improved hydrodynamic and overall on the water. In April 2025, Elan Yachts announced a strategic , temporarily pausing production to overhaul its model range amid market changes. The company ditched its previous lines, including the Impression series, and relaunched in November 2025 with a new premium carbon-epoxy range focused on fast, high-tech bluewater cruisers. The initial model is the Elan SixtyFive (21.35 m), designed by J&J Design and Guillaume Verdier for shorthanded ocean sailing, featuring advanced carbon construction, digital load monitoring, custom , and planing capability at 14 knots. Upcoming models include the SeventyThree (22 m) and Eighty (24 m). This shift leverages Elan's expertise in composites—originally from —to target competitive and leisure sailors, primarily in European markets such as the Mediterranean. The Elan Group comprises 20 interlinked companies that support the marine division's operations, from and composites to final assembly, allowing for integrated production of advanced components. Annual output for the division historically reached over 200 units during peak periods. Beyond marine products, Elan has diversified into other , particularly during the and 1990s, when it produced and rackets, gear, backpacks, and sports jackets to broaden its offerings in recreational . While the company has since streamlined its non-core lines, these efforts underscored Elan's capability in lightweight, durable materials applicable across product categories, contributing to its reputation for innovative gear .

Innovations

Elan SCX

The Elan SCX, developed starting in 1988 by Elan engineers Jurij Franko and Pavel Škofic, represented a pioneering advancement in design as the first commercially available parabolic sidecut . This innovation featured varying edge radii along the ski's length, enabling skiers to initiate precise turns at lower speeds without the need for skidding or excessive body movement. Influenced by input from alpine legend , the project—codenamed Sidecut eXtreme (SCX)—culminated in its market release in 1993, with a granted in 1994. Technically, the SCX employed a deep parabolic sidecut, typically with dimensions such as 110 mm at the tip, 63 mm underfoot, and 105 mm at the tail, creating a pronounced shape that facilitated edge engagement and rail-like stability during turns. Constructed with a lightweight wood core reinforced by laminates, the offered enhanced responsiveness and torsional rigidity, allowing for shorter overall lengths—often 40 cm less than traditional straight skis—while maintaining performance across varied snow conditions. This design shifted the dynamics of turn initiation from lateral skidding to pure , making advanced techniques more accessible to recreational and competitive skiers alike. The SCX profoundly revolutionized alpine skiing by popularizing the carving technique, which became the standard for groomed-trail performance and influenced subsequent industry-wide adoption of shaped skis. In racing, it gained rapid traction among World Cup athletes, contributing to Elan's increased market presence and sales growth throughout the 1990s as demand surged for its easier handling and speed control. By the mid-1990s, the model had transformed skier demographics, drawing more participants to the sport through improved control and enjoyment. As the foundational model for modern shaped skis, the SCX's parabolic remains a core reference in Elan's , informing advancements in sidecut profiles and materials for contemporary race and all-mountain skis. Its legacy endures in the evolution of , where deeper sidecuts and shorter lengths are now ubiquitous, crediting the SCX with one of the most impactful innovations in history.

Voyager and Modern Technologies

In early 2021, Elan launched the Voyager, recognized as the world's first high-performance folding all-mountain ski designed to facilitate easier travel by reducing its length by approximately 50% when folded. The Voyager incorporates Elan's Connect Technology, featuring a multi-pivot hinge system reinforced with a carbon-infused fusion plate and titanium elements to preserve the ski's flex pattern, torsional rigidity, and overall stability during use. This design allows the ski to fold to under 1 meter while maintaining performance comparable to non-folding models, with each 160 cm ski weighing 3.4 kg. Building on this portability innovation, Elan's modern technologies emphasize asymmetric performance and sustainability. The Amphibio 3D shaping, integrated into models like the Voyager and Ripstick series, uses a full-dimension asymmetrical profile with dedicated left and right ski constructions to optimize edge grip, turn initiation, and stability by blending camber underfoot with rocker in the tips and tails. In the 2024-2025 Ripstick lineup, Elan has incorporated over 70% natural and recycled materials by volume, including in the wood core and sidewalls, to reduce environmental impact while preserving lightweight maneuverability and vibration damping. Elan has explored advanced integrations, such as the 2018 smart ski prototype equipped with embedded sensors for real-time performance tracking, building on prototypes that measure skier dynamics like weight distribution and flex.

Achievements

Racing and Competitive Success

Elan achieved significant prominence in professional during the 1970s through its with Swedish alpine skier , who raced exclusively on Elan skis throughout his career. Stenmark secured three consecutive overall titles from 1976 to 1978, along with slalom discipline titles in those same years, contributing to his record of 86 World Cup victories. His success on models like the Uniline, which featured an innovative extreme sidecut, helped elevate Elan from a regional manufacturer to a global contender in equipment. Additionally, Stenmark won two Olympic gold medals at the in Lake Placid, in and slalom, marking key milestones for the brand. In the 1980s and 1990s, Elan deepened its ties to the Slovenian national ski team following Slovenia's independence in 1991, providing equipment and support that reinforced the company's role in the country's sporting identity. Slovenian racer Bojan Križaj, an Elan athlete, claimed the nation's first victory in 1980 at the slalom and added another in 1981, while also earning a in slalom at the in , where Elan served as the official ski supplier. The brand's innovations, such as the MBX cap construction ski in the early 1990s and the SCX parabolic sidecut model in 1991—designed by Slovenian engineers Jure Franko and Pavel Škofic—were widely adopted by national team athletes, contributing to multiple podium finishes in events and fostering a legacy of competitive excellence in alpine disciplines. Entering the 2020s, Elan has sustained its racing involvement through sponsorships of freestyle and alpine athletes, particularly in and junior categories. A highlight came in 2025 when Swiss skier Ryan Regez, the reigning Olympic champion and an Elan-sponsored athlete, won the men's gold at the FIS Freestyle Ski and World Championships in , , using Elan equipment. The company continues to back international talents like Regez and teams in FIS junior alpine , building on a history of over a dozen Olympic medals across disciplines, including three in at the 2018 PyeongChang Games (gold, silver, bronze) and two at the 2022 Olympics. These partnerships enhance Elan's visibility while emphasizing performance-driven designs tailored for competitive environments.

Awards and Industry Recognition

Elan has earned significant recognition for its innovative designs and sustainable practices in the industry. In , the company's Voyager folding all-mountain received the Gold ISPO Award in the Ski category, praised for its functional, compact design that promotes sustainable travel by reducing the need for oversized ski bags and enabling easy portability. The Ripstick series, known for its versatile all-mountain performance, has secured multiple international ski test awards from 2018 to 2024, including editor's choice honors from publications like Freeskier, SKI Magazine, and , highlighting its lightweight construction and playful handling across various terrains. The company has also been honored for its economic and environmental contributions. In 2023, Elan was awarded the FDI Slovenia Award as one of the nation's leading contributors, underscoring its role as a major exporter of sports goods with approximately 90% export share of production as of 2022. In 2022, Elan achieved Green Star certification for its 100% green energy manufacturing processes, reducing annual CO2-equivalent emissions by 498 tons and marking it as the only global ski producer operating entirely on ; by 2025, the company continued advancing toward carbon neutrality. Additionally, Elan joined the UN Race to Zero campaign in 2025, committing to net-zero emissions and demonstrating leadership in within the sector. Elan's cultural impact is preserved through its dedicated Alpine Ski Museum in Begunje na Gorenjskem, , opened in 2018 as the first museum by a ski manufacturer, showcasing over 75 years of contributions to evolution from wooden prototypes to modern technologies. The International Ski Federation (FIS) has acknowledged these advancements through the widespread use of Elan in FIS-sanctioned events, including securing the overall FIS Crystal Globe in the 2021-22 season. In 2025, Elan received the Superbrands title for the fifth consecutive year, recognizing its sustained excellence in and heritage as endorsed by European industry evaluators.

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  79. https://www.gov.si/en/news/2023-11-21-the-best-foreign-investors-in-2023-are-the-companies-carthago-boxline-ucl-elan-and-spar-slovenija/
  80. https://forecastski.com/blogs/news/elans-energy-efforts-earn-green-star-recognition
  81. https://sustonmagazine.com/winter-sports-industry-un-race-to-zero/
  82. https://museum.elanskis.com/
  83. https://www.slovenia.info/en/press-centre/news-of-the-tourism-press-agency/8559-elan-alpine-skiing-museum-opens-doors
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