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Example (musician)
Example (musician)
Example (musician)
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Elliot John Gleave (born 20 June 1982),[1] known professionally as Example, is an English singer, songwriter, rapper, and record producer. He released his debut studio album, What We Made, in 2007, followed by the mixtape What We Almost Made in 2008. Example first found success in 2010 with the release of his second studio album, Won't Go Quietly, which peaked at number four on the UK Albums Chart and number one on the UK Dance Chart.[10] The album had two top 10 singles, "Won't Go Quietly" and "Kickstarts".[11]

Key Information

Example's third studio album, Playing in the Shadows, was released in September 2011 and topped the charts with two number one singles, "Changed the Way You Kiss Me" and "Stay Awake".[12] His fourth studio album, The Evolution of Man, was released in November 2012 and peaked at number 13 on the UK Albums Chart and number one on the UK Dance Chart.

In 2013, Example released the lead single from his next album, entitled "All the Wrong Places", which peaked at number 13 on the UK Singles Chart. The following year, he released the single "Kids Again", which also peaked at number 13 on the UK Singles Chart. His fifth studio album, Live Life Living, was released in July 2014.[13]

Early life

[edit]

Example was born as Elliot John Gleave in West London Hospital in Hammersmith.[1] In a 2012 interview with The Guardian, he was stated to have Asperger syndrome, attention deficit hyperactivity disorder and obsessive compulsive disorder. He said "I was diagnosed with Asperger's when I was younger. I was amazing with numbers, I had a photographic memory, and I hated reading fiction, preferring books on nature and history. All symptoms of mild autism."[14] He referenced this in the opening track to his fourth album The Evolution of Man, "Come Taste the Rainbow". He has a younger sister, named Elise. He later went on to attend ADT College (now Ashcroft Technology Academy) in Putney. Example has claimed in interviews that the main reason he started rapping was due to his introduction to hip-hop through albums by Wu-Tang Clan and Snoop Dogg – the latter's album purchased primarily for "the cool cover art", and to the fact that he was not particularly good at any sports, so started rapping to fit in socially.[citation needed] His first experience of rapping was through a rap battle at a house party in Shepherd's Bush in 1994, when he was 12 years old. In that battle, he, in his own words, "completely destroyed a useless wanker and a fight broke out so (he) sprinted home".[citation needed] He got his stage name Example from a school friend, after his initials E. G.[15]

Gleave went on to study BA Media Arts at Royal Holloway, University of London, graduating in 2004.[16] It was during this period that he met Joseph Gardner, AKA Rusher, the producer whom he would go on to work with during his time releasing tracks independently through his All The Chats imprint, and later on Mike Skinner's label The Beats.[citation needed] Gleave and Gardner made a concept album in the audio booth of the university film department; this concept album contained the track which would go on to be Example's first white-label vinyl release, "A Pointless Song".[citation needed]

He returned to the UK and became a voiceover artist and editor for the Paramount Comedy Channel (now Comedy Central),[17] also working as an editor at MTV Networks.[18]

Career

[edit]

2004–2008: Record deal and What We Made

[edit]

After releasing three singles through his own label "All The Chats", including the original 7" version of "I Don't Want To" in January 2006, Example received attention from Pete Tong, Zane Lowe and others at Radio 1.

After signing a deal in April 2006 with The Beats, Example put out a response to Lily Allen's number one hit "Smile" entitled "Vile" and received Radio 1 airplay from Zane Lowe, Jo Whiley and Chris Moyles. His first 'proper' release on The Beats was "What We Made" in November 2006, the video for which was filmed in Chernobyl, Ukraine (see below).

Example's second official Beats single entitled "You Can't Rap" was released in March 2007, followed by a re-release of "I Don't Want To" on 11 June 2007. "I Don't Want To" was followed by the single "So Many Roads" (famously sampling The Carpenters' "We've Only Just Begun") which eventually turned out to be the opening track on Example's full-length studio debut. After the demise of The Beats label at the end of 2007 Example self-released his next single "Me + Mandy" on 10 March 2008 through his original imprint All The Chats. The video for "Me + Mandy" was shot over four days and nights in London, in over 30 locations with over 40 extras. This was done at a cost of just £1000. It was directed by Example's friend Henry Scholfield who also made the promos for "Who Needs Sunshine?", "Vile", "You Can't Rap" and "I Don't Want To".

In February 2008, Example also tried his hand at stand-up comedy as part of BBC2's The Culture Show. Mentored by English comic Richard Herring, Example spent six weeks writing and practicing his own stand-up routine which culminated in his first ever stand-up show in front of 60 paying customers in a Covent Garden pub. A week later he appeared on the bill under Richard Herring, Phill Jupitus and Harry Hill at the Lyric Hammersmith – Example had performed in the same venue ten years earlier whilst a student at ADT College.

2009–2010: Commercial breakout with Won't Go Quietly

[edit]
Main article: Won't Go Quietly

Example made his first chart appearance in September 2009, when he released "Watch the Sun Come Up" as the lead single from his second album Won't Go Quietly through Data Records. The single debuted at number 20 on the UK singles chart, rising to number 19 the following week.[19] The single was followed by a release of "Won't Go Quietly", released on 18 January 2010. The single debuted at number six in the United Kingdom, marking Example's first appearance within the top 10.[19] It also peaked 36 in Ireland.[20] The announcement was then made in April 2010 that the second album Won't Go Quietly would be released on 21 June 2010 and would be preceded by the single "Kickstarts". Receiving its radio debut on 13 April by then-BBC Radio 1 DJ Zane Lowe, the song was produced by Sub Focus. "Kickstarts" was released on 20 June, where it debuted at number three.[19] Released the following week, the album Won't Go Quietly debuted at number four on the UK Albums Chart.[19] On 12 September, Example released "Last Ones Standing" as the fourth cut from the album, where it reached a peak of number 27 in the United Kingdom and 37 in Ireland.[19][20] On 14 November 2010, he released the final single off the album "Two Lives", though it only peaked at 84 on the UK Singles Chart.[19] On the other hand, it was able to peak at number 10 position on the UK Dance Chart.[19] In May 2010, he made a Collab with Ed Sheeran in a song about Nandos.[21] The video gained 5.6 million views on YouTube and as a result of this Ed Sheeran got a Nando's black card.[22]

2011–2012: Playing in the Shadows

[edit]

In June 2011, Example released his first single from his third album, "Changed the Way You Kiss Me" where it debuted at number one in the UK.[19] The song also charted in many European countries and Australia, where it was also certified Platinum. The second song of the album "Stay Awake", which was produced by Nero, was debuted on 1 July 2011 on BBC Radio 1 by Annie Mac. It was released in August, and also debuted at number one.[19] His third single "Midnight Run" was released in December 2011 and reached number 30 in the UK Singles Chart.[19]

In September 2011, his third studio album was released. Playing in the Shadows debuted at number one in the UK albums chart and also charted in Australia, Ireland and New Zealand.

2012–2013: The Evolution of Man

[edit]

Example confirmed he was to have a track he wrote for The Wanted to be featured on their debut US album, The Wanted. The song is called "Chasing The Sun".[23] The track was released as a single in April 2012 in USA and May 2012 in the United Kingdom, featuring remixes from Hardwell and Tantrum Desire and peaking at number two in the UK Singles Chart, and receiving worldwide recognition. In January 2012, Example signed a US record deal with Mercury, which is part of Universal. He is hoping to crack America on his own terms with his next album.[24]

On 17 August 2012, the 2013 tour dates were announced. The 13-date tour started on 11 February 2013 in Bournemouth and finished at the Manchester Arena on 1 March 2013.[25] Support comes from British dubstep producer Benga[26] who also produced Example's album track "Come Taste the Rainbow".

The lead single "Say Nothing" was released in September 2012, debuting at number two in the UK charts.[19] His second single from the album entitled "Close Enemies" was released in November 2012 and peaked to number 37 in the UK charts. The album was released on 19 November, shortly after the release of "Close Enemies". The Evolution of Man reached a peak position of 13 in the UK charts. "Perfect Replacement" was announced as the third and final single of the album; it was thought before that "Queen of Your Dreams" would be the third single, but Example ended up opting for "Perfect Replacement". It was released in February 2013 and peaked at number 46 in the UK charts.[citation needed]

A song entitled "Where Did The Sun Go?" was also expected to appear on the album or one of the deluxe versions, due to live performances, but Example confirmed on his official Twitter account that the song had been scrapped due to him and its producer Alvin Risk "not liking it" or it "not being me" (referring to himself).[citation needed]

2013–2014: Live Life Living and Epic Records signing

[edit]

On 15 April 2013, he stated on Facebook that he was in Los Angeles working on his fifth studio album. The album was due to be released in June 2014. Five album tracks were written and produced in Los Angeles with Stuart Price. The lead single from the album, titled "All the Wrong Places", was debuted at his Auckland concert in New Zealand on 24 April.[27]

Example collaborated with Pet Shop Boys on their song "Thursday" from their 2013 studio album Electric, released on 15 July 2013.[28] The song was released as a single on 4 November 2013 and reached number 61 on the UK Singles Chart. Example was also asked to feature on Dizzee Rascal's song "Goin' Crazy", but declined the offer and Robbie Williams took the part instead.[29]

In July 2013, it was announced that Example had signed a record deal with the UK division of Epic Records, after leaving his previous label Ministry of Sound.[30] His final release with Ministry of Sound was the compilation album #Hits, released on 5 August 2013.[31]

He appeared at the 2013 Glastonbury Festival. Example announced via Twitter that tracks from his upcoming album "All the Wrong Places" and "Only Human" were played at all festival gigs in the summer. "All the Wrong Places" made its radio debut on 15 July on BBC Radio 1 with Zane Lowe and was released on 8 September. It charted at number 13 on the UK Singles Chart. "Only Human" was first performed live at a pre-festival warm-up show at the O2 Academy Bristol on 6 June 2013.

At festivals during the summer, Example also performed the album track "Take Me As I Am", produced by Critikal. It was premiered at Global Gathering 2013. Example also wrote Friction featuring Arlissa's single "Long Gone Memory", which was released on 10 November 2013.

His fifth studio album Live Life Living was released on 7 July 2014.[13] Example cited the Prodigy, Faithless, Underworld and the Chemical Brothers as influences for the new album.[32] The album's second single, "Kids Again", premiered alongside its remixes in January 2014 and was released on 16 March. It was produced by Example and Fraser T Smith, and co-produced by Critikal.

In February and March 2014, Example hosted four Saturday night shows on Capital FM. Example also announced that throughout March 2014, he would release details including track list, pre-order information, album artwork and the title for his fifth album.

On 4 March, Example announced the title of his fifth album, Live Life Living. The album was released in the UK on 7 July 2014, and features twelve tracks, with an additional four on the deluxe edition. The album cover features a new logo, which debuted alongside the single artwork for "Kids Again".

On 19 April, Example debuted the album's third single, "One More Day (Stay with Me)", previously entitled "Stay with Me", which was renamed due to the Sam Smith song released by the same name. Example revisited five album tracks which initially just involved him singing and added raps to them. During the "One More Day" premiere with Danny Howard, he confirmed new collaborations with Klaxons, Wretch 32, Angel Haze and Sigma are in the works.

2015–2019: Bangers & Ballads and standalone singles

[edit]
Example performing during the post-race concert at the Gold Coast 600 in 2019.

Prior to his 2014 tour, Example had confirmed to a fan on Twitter that work on his sixth album had begun, although he stated that it wouldn't likely be finished before the end of 2015. Example spent studio time with Netsky and Sigma leading up to his 2014 tour who could be possible collaborators for the album. In early 2015, Example released a statement on his Twitter account detailing his plans for the year ahead and the following year. The statement detailed that he would be taking a significant break from touring in 2015 in order to spend time with his then wife and son as well as to write new music for his upcoming album and, in 2016, he planned to release his sixth album and return to touring with a full live band.[citation needed] He also released a brief early demo snippet on Instagram, displaying part of a rap verse.

On 8 June, Example revealed on Twitter that "Whisky Story", the lead single from his sixth studio album, and its music video would be revealed on 8 July. The track was available to download on 10 July, and peaked only at number 96 in the Official UK charts.

In October 2015, Professor Green revealed that Example has collaborated with Takura, P Money and Big Narstie on a track called "Access Denied".[33]

In May 2016, Example appeared in the music video for WSTRN's "Come Down". The same month, Example confirmed that the second single from his untitled sixth album would be "Later" and would be a return to "classic Example", citing "Changed the Way You Kissed Me" as a reference in an interview with Russell Kane on Virgin Radio.

On 7 December 2017 Example appeared on Shape's & Milli Major's MC edit of "Pogo Stick" alongside Grim Sickers and Majestic released on Four40 Records.

On 19 January 2018 Example released the single "The Answer".[34] He left Columbia after both he and the label felt "frustrated" with the commercial performance of his latest singles.[35]

Example announced the independent release of his 9-track mixtape Bangers & Ballads on 17 August 2018, which has been retroactively referred to as his sixth studio album.[35] The first single, "Back for More" with Rude Kid, was released alongside the mixtape's pre-order opening on 3 August 2018, premiering a day before through Radio 1Xtra's MistaJam's radio show.[36] The second single "Show Me How to Love" was premiered a week before the project's release date, on 10 August 2018 aong its music video directed by Risky Roadz.[37] The third single from the mixtape "Sit Down Gary" was released alongside the mixtape on 17 August 2018.

On 30 November 2018, Example collabed with Darkzy's on their song "Drops" which was released on CRUCAST.

On 11 January 2019, Example released his new single "All Night". It peaked at No. 87 in the UK and at No. 26 on the UK Dance Chart. This marked Example's first appearance on the UK Singles Chart since his 2015 single "Whisky Story". He also stated on his Instagram and Twitter accounts that he would be releasing a new single every month.

On 17 January 2020, Example released the single "Back on the Wreck" on Heldeep Records, his first self-produced single he did not contribute vocals for.

2020–present: Some Nights Last for Days and We May Grow Old But We Never Grow Up

[edit]

On 20 April 2020, Example announced on his Instagram that the COVID-19 pandemic quarantine had allowed him to make music more frequently and announced that his seventh album would follow in mid-to-late May.[citation needed] Example stated that making the album was the most fun he had ever had writing music and suggested that it may be more hip-hop-oriented with numerous collaborations, stating "It's rap. It's hip-hop. I don't care what [...] you want to call it. All I can say is it's the purest, most effortless body of work I've ever made. [...] I've always played down my ability as a rapper [because] I never felt 'welcome to the party', but after this you're gonna know some levels." The first single, "Paperclips (Isolation Freestyle)" was released on 24 April and is a studio version of a freestyle rap he performed on Instagram Live a few weeks prior. He also revealed the album will also feature a track named "Erin", which serves as the album's second single, dedicated to his then wife Erin McNaught who also features on vocals. The track was released on 8 May, and the release of the album was announced five weeks later on 12 June. Example also revealed that the album included a track featuring Doc Brown and Sway. The album's title and cover art were revealed on 15 May, with the album's tracklist being revealed on 26 May.[citation needed]

In August 2021, Example signed an exclusive global recording deal with BMG.[38]

That same month, he released "Every Single Time", the first single from his upcoming eighth album. It features singer-songwriter Lucy Lucy and record producer What So Not. The second single "Never Let You Down" followed in January 2022, a collaboration with Drum and bass producer Kanine featuring vocals from singer-songwriter Penny Ivy, he then released a song called 'Deep' featuring Nono in which they recorded the song while on tour in February 2022. The album, titled We May Grow Old But We Never Grow Up, was released on 17 June 2022.

On 22 June 2023, Example made another appearance at Glastonbury Festival in Somerset, UK.[39]

In 2025, Example participated in the sixth series of The Masked Singer as "Bear". He was eliminated during the semi final alongside Natalie Cassidy as "Bush".

Film making

[edit]

While filming a promo video for his single "What We Made" in the abandoned city of Prypiat in northern Ukraine, Example also filmed an 18-minute documentary in the ghost towns that he visited, many of which still remain exactly as they were when they were abandoned after the Chernobyl disaster in 1986. He commented "I don't think anyone who's been here can be for nuclear power...I've read stuff recently about how we're only ever going to survive if we make nuclear power available, but you just think: why would you want it to happen after seeing this?"[40]

Example made his feature film acting debut in Between Two Worlds, which he filmed a number of scenes for in 2013. His second appearance was in White Island, the film adaptation of the book A Bus Could Run You Over. His short film acting debut came in February 2016 in the form of Instagram-exclusive Shield 5, directed by Anthony Wilcox and starring alongside Christian Cooke.[41]

Personal life

[edit]

Example is the nephew of the late footballer Tony Grealish.[42]

Example was married to Australian model and actress Erin McNaught. They became engaged in November 2012 and married in Australia on 18 May 2013.[43] On 23 July 2014, McNaught announced the news that she and Example were expecting a child.[44] On 21 December 2014 a son was born.[45] On 12 September 2017, Example announced the birth of a second son.[46] Example currently resides in Brisbane, Australia.[47] In December 2019, Example obtained his residency visa and became a permanent resident of Australia.[48] Example and McNaught announced they had split amicably in October 2022 after 11 years together. Example is currently in a relationship with English art advisor Daisy Cox.[49] In September 2024, Example announced via his Instagram that he was expecting a child with Cox.[50] Their son was born on 1 January 2025.[51] In December 2025, Example announced that he and Cox are engaged.[52]

Example is involved with charity work and is an ambassador for the Teenage Cancer Trust.[53] In November 2013, he visited India with the Life Water charity on their "Drop4drop" campaign to introduce fresh water. Example and his then wife McNaught donated a water pump to a community in the Kadapa region.[54]

Example is a supporter of Fulham F.C.[55]

Discography

[edit]
Main article: Example discography

Awards and nominations

[edit]
List of awards and nominations
Year Award Category Nominated work Result
2008 UK Music Video Awards Best Urban Video "Me and Mandy" Nominated
Best Budget Video Won
2009 "Hooligans" Nominated
2010 "Watch the Sun Come Up" Won
Popjustice £20 Music Prize Best British Pop Single "Kickstarts" Won
2011 Q Awards Best Male Artist Himself Nominated
BT Digital Music Awards Nominated
Best Independent Artist or Group Nominated
4Music Video Honours Best Boy Nominated
Best Video "Stay Awake" Nominated
"Changed the Way You Kiss Me" Nominated
2012 BRIT Awards Best British Single Nominated
NME Awards Best Band Blog or Twitter Himself Nominated
2013 Hungarian Music Awards Foreign Electronic Music Production of the Year Won

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Example (musician)

View on Grokipedia
from Grokipedia
Elliot John Gleave (born 20 June 1982), known professionally as Example, is an English , , , and . Born in , , he initially pursued studies in before transitioning to music, releasing early mixtapes and his debut album What We Made in 2007. Example gained mainstream recognition in 2010 with the album Won't Go Quietly, which reached number four on the , followed by the number-one charting Playing in the Shadows in 2011, featuring hits like "Changed the Way You Kiss Me" that topped the UK Singles Chart. His work blends rap, electronic, and elements, yielding fifteen top-forty singles in the UK, including two number-one hits, and establishing him as a prominent figure in British club and scenes.

Early life

Childhood and education

Elliot John Gleave was born on 20 June 1982 at West London Hospital in , , the elder of two siblings. He grew up in the area and attended All Saints Primary School there before progressing to ADT College (now Ashcroft Technology Academy) in , where he developed an interest in as a means to integrate socially. Gleave enrolled at in 2000 to study Media Arts, focusing on film directing, and completed a degree in 2003. During his time at university, he began experimenting with garage MCing to supplement his income, drawing on early influences from hip-hop and adopting the stage name "Example" from a school friend's playful reference to his initials, E.G. He has described childhood traits including a strong aptitude for numbers, photographic memory, and preference for non-fiction reading on history and nature, later attributing these to an diagnosis.

Career

2004–2008: Record deal and What We Made

In April 2006, Elliot Gleave, performing as Example, signed a recording deal with The Beats, the independent label founded by Mike Skinner of , following the submission of demo recordings that showcased his style. The deal came after Gleave had built an initial online presence through platforms like , where he shared early tracks blending hip-hop with electronic elements, attracting attention in London's circles. Prior to the signing, Example had performed as an MC at events, honing his skills in club settings and contributing to a modest following among fans of electronic and scenes. The label supported the development of his debut album, What We Made, which was released on 17 September 2007. Produced primarily by Rusher with additional contributions from Mike Skinner on live instrumentation, the album featured 13 tracks including "So Many Roads," "You Can't Rap," and "Birthday Card," exploring introspective themes drawn from Gleave's personal experiences such as relationships and self-doubt. Preceding the full release, singles like "What We Made" were issued, accompanied by a music video highlighting environmental and societal critiques, though they achieved limited airplay. Commercially, What We Made peaked at number 67 on the , reflecting subdued mainstream reception amid a competitive hip-hop landscape dominated by grime and established acts. Example supported the album with live performances at smaller venues and festivals, further cultivating an underground audience appreciative of his raw lyricism and fusion of rap with beats, though sales remained niche and the label folded shortly thereafter in late 2007.

2009–2010: Commercial breakout with Won't Go Quietly

Following the modest reception of his debut album, Example signed with Data Records, a sublabel, in 2009, transitioning to a more commercial electro-house sound. This pivot aligned with surging popularity of hybrids in the UK market. Won't Go Quietly, his second studio album, was released on 20 June 2010 and debuted at number 4 on the . The album achieved gold certification from the BPI for 100,000 units shipped, reflecting empirical sales success driven by radio airplay and club play. The title track "Won't Go Quietly", released 18 January 2010 and produced by , peaked at number 6 on the UK Singles Chart after strong digital downloads spurred by airplay. "Kickstarts", the third single issued in April 2010, reached number 5, certified silver for 200,000 sales, with its depicting interpersonal conflict amid electronic beats. These hits, totaling over 400,000 combined units, marked Example's commercial breakout, as chart data indicates causal linkage to electro-house trends amplifying visibility. Increased media exposure followed, including live performances and features alongside artists, though specific album collaborations remained production-focused with figures like . The period solidified Example's pivot from underground rap to mainstream dance appeal, evidenced by 23 weeks on charts for key tracks.

2011–2012: Playing in the Shadows

Playing in the Shadows is the third studio album by British musician Example (Elliot John Gleave), released on 4 September 2011 through . The record debuted at number one on the and was certified platinum, accumulating 384,000 chart sales in the UK. It incorporated production from electronic acts such as , , and Michael Woods, resulting in a fusion of rap, pop, , and elements that reviewers described as broadening Example's sound beyond prior hip-hop leanings. The , "Changed the Way You Kiss Me", issued on 5 2011, became Example's first number one, topping the Singles Chart for one week. Follow-up "Stay Awake", featuring and released on 28 August 2011, also debuted at number one on the UK Singles Chart. The title track, produced by , exemplified the album's electronic-rap hybrid without achieving single status. Post-release, Example supported the album with live appearances, including a set at Manchester's Parklife Festival on 24 September 2011, and announced an arena tour across the in April 2012, commencing 20 April in and including dates in , , and . This era solidified Example's transition to mainstream appeal through genre-blended tracks tailored for club and radio play.

2012–2013: The Evolution of Man

The Evolution of Man, Example's fourth studio album, was released on 19 November 2012 via . It debuted and peaked at number 13 on the , while topping the UK Dance Albums Chart for one week and spending a total of 22 weeks in the top 40 of the latter. The album's , "Say Nothing", released in 2012, reached number 3 on the UK Singles Chart, marking Example's highest-charting single to date at that point. Subsequent singles "Close Enemies" in November 2012 peaked at number 37, and "Perfect Replacement" followed in 2013, though it achieved lesser commercial success. Building on the momentum from prior releases, the album incorporated heavier electronic influences, including dubstep drops and EDM builds, through collaborations with producers such as Benga, Flux Pavilion, Alesso, and Calvin Harris. Benga, a prominent dubstep artist, handled production on tracks like "Come Taste the Rainbow", emphasizing bass-heavy rhythms and experimental sound design reflective of the era's bass music trends. Other contributors, including Skream and Flux Pavilion, contributed to the album's shift toward more aggressive, genre-blending production compared to Example's earlier pop-leaning dance tracks. This period highlighted Example's adaptation to a saturating electronic music landscape, where and EDM elements were increasingly prominent but showing early market overcrowding, as evidenced by the album's moderate sales performance relative to his previous number-one effort Playing in the Shadows. Despite the commercial dip, the project sustained his touring presence and radio play, with "Say Nothing" garnering significant airtime on BBC Radio 1.

2013–2014: Live Life Living and Epic Records signing

In July 2013, Example signed a with the division of , departing from his prior affiliation with . His final release under was the 2013 compilation album #Hits. The deal marked a transitional phase, enabling a shift toward broader production experimentation while retaining his dance-pop foundation. The lead single from the forthcoming album, "All the Wrong Places", was released on 8 September 2013 as Example's first output under Epic, debuting and peaking at number 13 on the UK Singles Chart. Subsequent singles included "Kids Again" and "One More Day (Stay With Me)", both produced with , alongside contributions from on tracks like "". The album Live Life Living, Example's fifth studio release, was announced on 4 March 2014 and issued on 7 July 2014 via Epic, entering the at number 8. Production for Live Life Living incorporated collaborators such as Critikal, , and , with sessions held partly in ; the record drew from 1990s dance influences like and , emphasizing vocal-driven tracks over . This contrasted with prior electronic-heavy albums, incorporating more organic elements amid Example's evolving style. Epic supported modest international promotion, including efforts to expand U.S. visibility following an earlier 2012 domestic deal, though commercial impact remained primarily UK-focused.

2015–2019: Bangers & Ballads and standalone singles

Following the release of his Live Life Living in 2014 under , Example transitioned to independent releases, establishing his own imprint Staneric Recordings. This shift allowed greater creative control after parting with major label oversight. In the intervening years, Example issued several standalone singles, including "10 Million People" in 2015 and "Whisky Story" in 2016, though these did not achieve significant commercial peaks akin to his earlier hits. His sixth studio album, Bangers & Ballads, was released on 17 August 2018 via Staneric Recordings, featuring a mix of high-energy electronic tracks and slower ballads, with influences from and . The album debuted at number 56 on the , number 3 on the UK Dance Albums Chart, and number 16 on the UK Independent Albums Chart, marking a notable decline from his prior top-10 entries. Amid diminishing album sales, Example increasingly pivoted toward DJ sets and festival appearances, including a performance at the Gold Coast 600 post-race concert in 2019, aligning with a broader strategy emphasizing live electronic performances over traditional single-driven promotion. This period reflected adaptation to evolving market dynamics, prioritizing artistic autonomy and club-oriented output.

2020–2025: Some Nights Last for Days, We May Grow Old But We Never Grow Up, and recent tours

In 2020, amid , Example released his seventh studio album, Some Nights Last for Days, independently through Staneric Recordings, marking a shift toward electronic and hip-hop tracks produced during isolation. The album received limited commercial attention, reflecting broader industry challenges in physical sales and radio play during the . Example's eighth studio album, We May Grow Old But We Never Grow Up, followed on 17 2022 via , featuring singles like "Every Single Time" that blended with reflective lyrics on aging and maturity. It debuted and peaked at number 23 on the , spending one week in the top 100, indicative of sustained but modest niche appeal in a streaming-dominated market where equivalent album units emphasized digital plays over traditional sales. Post-pandemic, Example adapted to resumed live circuits by prioritizing headline tours and festival appearances, including a 17-date run in early 2024 that sold over 30,000 tickets across arenas and parks. He extended internationally with an exclusive DJ set in , , on 13 April 2024 at Studio The Venue, drawing on drum and bass influences for an 18+ crowd. In recognition of his Media Arts degree from the institution, —earned in 2004—awarded him an Honorary in recent years, honoring his contributions to music and alumni legacy. During his 28 June 2025 set, Example encountered unexpected sound issues that compelled him to strain his voice excessively to perform, leading to immediate vocal fatigue. This incident prompted the cancellation of his scheduled headline show in the following evening, 29 June, with Example issuing a public apology citing the need for recovery to avoid further damage. The event underscored ongoing challenges in high-energy live adaptations to variable festival acoustics in the post-pandemic era.

Musical style and influences

Genre blending and evolution

Example's musical style centers on a fusion of hip-hop rap delivery in verses with melodic, electronically enhanced choruses that prioritize pop accessibility and dancefloor energy over dense lyrical content. This approach integrates elements of grime, , and rhythms with broader electronic production, creating a hybrid sound that positions rap as a rhythmic tool within pop structures rather than the dominant form. Over time, this blending has evolved from raw, underground-leaning hip-hop influences in the mid-2000s, characterized by denser rap flows and minimal production, to a more commercial pop-electronic orientation in the , emphasizing anthemic hooks and genre classifications spanning hip-hop, electronic, and pop on platforms tracking chart data. By the , the style has shifted toward introspective maturity, incorporating cinematic electronic textures while retaining core rap-pop dynamics, reflecting a progression from niche appeal to mainstream versatility without abandoning foundational rhythmic aggression. Production techniques underscore this evolution, with credits revealing frequent use of for vocal pitch correction and melodic enhancement in choruses, alongside layered synthesis and breakbeat programming drawing from traditions to maintain high-energy tempos typically in the 120-140 BPM range suitable for electronic fusion. These elements, verified through album engineering notes, enable seamless transitions between spoken-word rap and sung refrains, prioritizing sonic cohesion over purist boundaries.

Key influences

Example's early musical development was rooted in hip-hop, with the and serving as primary influences that prompted him to begin around age 12 and participate in his first rap battle at that time. These artists instilled a focus on lyrical storytelling and raw delivery, which Gleave has credited with shaping his initial approach to emceeing before transitioning to recording. His broader tastes during childhood encompassed rock and pop acts such as Blur, Nirvana, and , whose eclectic styles contributed to his confidence in experimenting across genres rather than adhering strictly to one. Gleave has noted idolizing Blur's evolution over multiple albums as a model for persistence in refining a sound, reflecting how these influences encouraged a narrative-driven songwriting process informed by personal and observational themes. Exposure to UK electronic scenes began with garage MCing at Royal Holloway College around 2000, where he performed over instrumental tracks to supplement income, fostering an integration of rap vocals with dance rhythms. This hands-on experience in the bass-heavy UK garage environment, combined with later immersion in the broader bass music ecosystem involving producers like Chase & Status and Skream, linked his hip-hop foundations to electronic production techniques. Gleave's multicultural upbringing in diverse schools, surrounded by peers from varied ethnic backgrounds, directly spurred his adoption of as a means of , laying groundwork for a hybrid style that draws from multiple cultural music traditions prevalent in urban settings. This environment causally contributed to his genre-blending by normalizing cross-pollination between hip-hop, garage, and other imported sounds in a melting-pot .

Other professional activities

Filmmaking and production

Example began his involvement in visual media production during his early career, co-editing the music video for his debut single "A Pointless Song," released in 2004 as a white-label vinyl. The video was structured as a depicting themes of and creative struggle, directed by Mark Hopkins. In 2019, Example expanded his directing role by helming the official music videos for his standalone singles "Click," released on September 20, and "Do It So Well," released on November 29. Both projects were shot and edited with contributions from X-Media, showcasing his hands-on approach to visual storytelling tied to his music releases. Additional directing credits include earlier freestyles and tracks such as "Paperclips (Isolation Freestyle)," "Shot Yourself in the Foot Again," and "Sun Hits Your Eyes," reflecting a consistent interest in self-produced visual content, though these remain primarily within formats without independent film screenings or awards.

DJing and live performances

Following the release of his early 2010s albums, Example transitioned into regular DJ residencies at prominent club venues, particularly in . In 2013, he announced plans to spend summers performing every Friday at Ibiza Rocks, establishing a seasonal base there. This included collaborative events like W.A.R! alongside DJ Wire and guests such as . By 2015, these efforts extended to residency nights in both and Majorca, emphasizing high-energy club sets focused on dance anthems. Example's live performances feature dynamic , including direct crowd engagement to build energy during sets. His arena headline tours in the mid-2010s achieved sold-out status across multiple British venues, drawing thousands per show. Festival appearances have included slots at and major events like Reading and , where he delivered high-impact performances of tracks such as "Kickstarts" in 2025. In the 2020s, Example sustained live activity through extensive touring, announcing a comprehensive and run in February 2024 titled "Bangers, Hits And A Couple New Bits," covering arenas and academies. These shows highlight an evolution toward blending classic hits with newer material, maintaining improvisational flexibility in setlists to adapt to audience responses while prioritizing dancefloor momentum over rigid structures.

Reception and commercial performance

Critical reception

Example's early work garnered acclaim for its infectious hooks and high-energy fusion of rap and electronic elements. The BBC characterized Won't Go Quietly (2010) as "brilliantly boisterous" while acknowledging its formulaic chart appeal. Similarly, Playing in the Shadows (2011) was praised by some for uplifting rave tracks, though The Guardian critiqued its "nicely packaged rap" as competent yet devoid of surprises, with Example's attempted "dark side" failing to impress. Later albums elicited more mixed responses, with criticisms centering on lyrical superficiality and repetitive production. The Evolution of Man (2012) was viewed positively by Metro as marking Example's maturation into rock-infused territory from his rave-rap . In contrast, Live Life Living (2014) faced sharper rebukes; deemed it a failure to "ignite" or introduce fresh ideas, while awarded it 2.5 stars for its "relentless club bangers" but implied a reliance on dated '90s tropes and influences without deeper innovation. Critics have consistently noted Example's niche strength in delivering adrenaline-fueled anthems suited to club scenes and festivals, yet faulted a perceived lack of artistic depth or evolution beyond crowd-pleasing formulas. The observed his ability to monetize personal "misery" through versatile rave-rap. Live performance reviews aggregate to a "decent" consensus, praising but highlighting a want of standout distinction. This positions his output as reliably engaging for targeted audiences rather than broadly innovative.

Chart success and sales

Example achieved significant commercial success in the United Kingdom during the period from 2009 to 2014, with two singles reaching number one on the UK Singles Chart and several albums entering the top ten on the . "Changed the Way You Kiss Me" topped the chart for two weeks in June 2011, while "Stay Awake" held the position for one week in 2011. Other notable top-ten singles included "Kickstarts" (peak of 3 in 2010), "Won't Go Quietly" (peak of 6 in 2010), "Say Nothing" (peak of 2 in 2012), and "We'll Be Coming Back" (peak of 2 in 2012, featuring ). Albums such as Won't Go Quietly (peak of 4 in 2010), Playing in the Shadows (number one for one week in 2011), and Live Life Living (peak of 8 in 2014) also performed strongly, reflecting peak sales driven by physical and digital downloads during the pre-streaming dominance era.
SinglePeak PositionYear
Changed the Way You Kiss Me12011
Stay Awake12011
Kickstarts32010
Won't Go Quietly62010
Say Nothing22012
We'll Be Coming Back (feat. )22012
Internationally, Example's reach extended to markets like , where "Changed the Way You Kiss Me" earned a certification from for shipments exceeding 70,000 units. In the , several singles received BPI certifications, including Silver for "Stay Awake" (200,000 units) and multi- status for key releases like "Changed the Way You Kiss Me," based on combined sales and streaming equivalents post-2013 threshold adjustments. Total UK sales for his early hits contributed to over 1 million equivalent units across certified tracks by the mid-2010s, per Charts data. Post-2014, chart performance declined, with subsequent albums like the 2014 compilation Hits peaking at number 11 and later releases failing to replicate top-ten entries, even as UK charts incorporated streaming data from 2014 onward (initially for singles, expanding to albums in 2015 with weighted track consumption). This downturn aligned with broader industry shifts, including a 12% drop in digital track sales in 2014 amid rising streaming (up 54% that year), which fragmented listener attention and reduced traditional single-driven peaks for EDM-adjacent artists. Additionally, the EDM genre experienced peak saturation around 2014-2015, with oversupply of similar productions leading to listener fatigue and a pivot toward subgenre diversification, as noted in industry trend analyses. Example's output, rooted in electro-house and dance-pop, faced intensified competition in this environment, contributing to lower commercial metrics despite ongoing tours and standalone releases.

Criticisms and commercial challenges

Example's shift toward electronic and dance-influenced sounds in the early 2010s drew some criticism for resulting in inconsistent albums, with The Guardian describing his 2010 release Won't Go Quietly as "scattershot" and "disjointed" due to the involvement of multiple producers creating a lack of cohesion. Early in his career, observers noted his trendy image—including hairstyles, clothing, and casual references to brands like Nando's—as providing "fodder for sceptics" questioning his artistic depth amid the UK rap scene's emphasis on street authenticity. Commercially, Example experienced a marked decline after his mid-2010s peak, with no hit singles in the four years leading to 2018 and his last charting track, "Whisky Story," peaking at No. 96 in 2015. This string of underperforming releases led to his parting with in June 2018, which both parties described as mutually frustrating, prompting him to release his sixth studio album, Comfortable Low, independently later that year. In response to broader industry shifts, including his own 2014 observation that "the album is dead," Example increasingly relied on live tours and performances for revenue, sustaining his career without major label support.

Personal life

Family background

Elliot John Gleave was born on 20 June 1982 at Hospital in , and raised in the nearby district of as the elder of two children. His family provided a stable home environment during his childhood, with no reported relocations disrupting this upbringing. As a child, Gleave was diagnosed with Asperger's syndrome, which manifested in a strong affinity for numbers, photographic memory, and preferences for non-fiction topics such as nature and history over fictional narratives. This diagnosis shaped his early cognitive patterns, fostering intense focus on select interests that later aligned with creative motivations. His parents, whom he has described as "amazing" and highly supportive, encouraged personal development amid these traits. Parental influences extended to music, with Gleave crediting them for early exposure to rock acts like and , igniting foundational interests in songwriting and performance. Such dynamics contributed to a nurturing backdrop that emphasized resilience and self-directed pursuits in his formative years.

Marriages and relationships

Elliot John Gleave, known professionally as Example, married Australian model on 18 July 2013 in , , following their meeting in 2010. The couple's marriage lasted nine years before they separated in the summer of 2022, announcing the split publicly on 4 October 2022 via a joint statement describing it as having reached a "natural end" after "a few too many adventures." In March 2023, approximately five months after the separation announcement, Gleave confirmed a new relationship with British art dealer Daisy Cox, who had been living with him in . The pair have maintained a public relationship since, with Gleave sharing updates on , including appearances together at events like the Reading Festival in August 2024. No prior marriages for Gleave are documented in public records.

Children and recent family developments

Example shares two sons with his former wife, Erin McNaught: Evander, aged 10, and Ennio, aged 7, as of January 2025. Ennio Stanley Gleave was born in September 2017. In September 2024, Example announced via Instagram that he and his girlfriend, art advisor Daisy Cox, were expecting their first child together. Their son, Lucas Winter Cox Gleave—also referred to by Example as "Lukey Baby" or "Gorge Lucas"—was born on January 1, 2025, approximately four weeks premature. Example publicly shared the news of the birth on Instagram the same day, marking his third child overall. In February 2025, Example posted the first public photograph of Lucas on , accompanied by an image of a tribute to the newborn. No public reports of custody disputes or co-parenting arrangements regarding his children have emerged from verified sources as of October 2025.

Awards and honors

Major awards

Example received an Honorary Doctor of Music from , on 16 September 2021, recognizing his accomplishments as a , and , including the release of successful albums such as Won't Go Quietly (2010) and Playing in the Shadows (2011), alongside multiple chart entries. The award was conferred during a campus ceremony in , , honoring his outstanding contributions to the field as an alumnus who graduated with a BA in Media Arts in 2004.

Nominations and recognitions

Example received a at the 2012 for British Single with "Changed the Way You Kiss Me", reflecting industry acknowledgment of his breakthrough hit from the album Playing in the Shadows. His music videos earned multiple nods at specialized awards, highlighting visual and creative elements of his work. In 2010, "Watch the Sun Come Up (Devil's Gun Zeitgeist Remix)" was nominated at the UK Awards. In 2011, he secured nominations at the 4Music Video Honours, including Best Boy and Best Video for "Stay Awake" and "Changed the Way You Kiss Me". These nominations, concentrated in 2010–2012, aligned with his rise in charts and demonstrated peer recognition in and pop-rap crossover appeal, though he did not secure wins in these categories.

Discography

Studio albums

Example's debut studio album, What We Made, was released on 17 September 2007 through The Beats Recordings and peaked at number 125 on the . His second album, Won't Go Quietly, arrived on 28 June 2010 via Data Records, reaching number 4 on the . The third studio album, Playing in the Shadows, was issued on 4 September 2011 by and topped the . The Evolution of Man, the fourth release, came out on 19 November 2012 through and peaked at number 13 in the UK. Live Life Living, Example's fifth studio album, was released on 7 July 2014 by and entered the at number 8. His sixth and most recent studio album to date, We May Grow Old But We Never Grow Up, appeared on 17 June 2022 via and reached number 64 on the .
AlbumRelease dateLabelUK peak
What We Made17 September 2007The Beats Recordings125
Won't Go Quietly28 June 2010Data Records4
Playing in the Shadows4 September 20111
The Evolution of Man19 November 201213
Live Life Living7 July 20148
We May Grow Old But We Never Grow Up17 June 202264

Compilation albums and EPs

#Hits is Example's primary compilation album, released on 5 August 2013 via as a greatest collection spanning his singles from 2007 to 2012. The 16-track release includes key commercial successes such as "Changed the Way You Kiss Me", "Kickstarts", and "We'll Be Coming Back" (featuring ), encapsulating his rise in the UK charts during the early 2010s. It served as his final project with the label before transitioning to . Example's output in EPs and mixtapes is modest, primarily from his pre-major label phase. In 2007, he self-released We Didn't Invent the Remix, a collection of not tied to a specific studio album, available as a limited digital or physical format. The following year, , saw the free digital What We Almost Made, which compiled unreleased tracks, demos, and alternate versions linked to his debut studio album What We Made, functioning as an unofficial companion release with around 15 tracks emphasizing his hip-hop and electronic influences. No further dedicated EPs or compilations, such as live recordings or post-2013 retrospectives, have been issued as of 2025.

Notable singles

"Changed the Way You Kiss Me", released on 27 February 2011 as the from the album Playing in the Shadows, topped the UK Singles Chart for two weeks and spent 24 weeks in the top 100. "Stay Awake", issued on 24 July 2011 from the same album, also reached number one on the UK Singles Chart for one week, marking Example's second chart-topper. "Kickstarts", released on 14 June 2010 from Won't Go Quietly, peaked at number three on the UK Singles Chart and number one on the UK Dance Chart, accumulating 30 weeks on the former. "Won't Go Quietly", the album's title track single from 28 May 2010, entered at number six on the UK Singles Chart and remained for 23 weeks. Subsequent top performers included "Say Nothing" (2012), peaking at number two for three weeks from The Evolution of Man, and "" (2012, featuring Example), which also reached number two. "One More Day (Stay with Me)" (2013) from Exercise charted at number four. No singles post-2020 achieved top-10 status on the UK Singles Chart.

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