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Internet prostitution

The Internet has become one of the preferred methods of communication for prostitution, as clients and prostitutes are less vulnerable to arrest or assault and for its convenience.

During the latter half of the twentieth century, most off-street prostitution was advertised locally using personal advertisements in the printed press or postcards in the windows of commercial premises such as newsagent's shops. As direct references to prostitution were not acceptable, the advertisements were carefully worded with euphemistic terms such as large chest for sale. In larger cities, tart cards were placed in telephone boxes.

By the year 2000, the Internet, and access to it had grown large enough for some in the sex industry to see it as a marketing tool. As use of the Internet has subsequently grown, so has the use of it by the sex industry.

In 2007 Harriet Harman, then Minister for Women in the UK, put pressure on the Newspaper Society, the trade body representing local newspapers, not to carry advertisements for sexual services. As a result, the society updated its guidelines for members in 2008, effectively banning such advertisements. As the majority of local newspapers were members, this ban increased the move towards Internet advertising.

Mobile devices such as smartphones have further increased the use of the Internet both generally and for prostitution websites.

In the Netherlands, the Internet had grown in importance by the mid 2010s as a platform for recruiting prostitutes' clients, with escort workers advertising their mobile telephone numbers online. By that time in the UK, Adultwork and Punternet had become two of the most popular websites for advertising sex work, and in some parts of the country they had largely replaced brothels and saunas as ways to locate clients.

There has been a rise in the number of escort/prostitution listing websites, that advertise for both independent and agency escorts. Some are free, while others charge to add a listing. Others are free for a basic listing but charge for some additional features. A notable example is the website The Erotic Review.

Forums were amongst the first sites to be used by escorts. With the rise of other social media, their use has declined.

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