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Masked Singer
Masked Singer
from Wikipedia

Masked Singer
Created byWonwoo Park
Original workKing of Mask Singer
OwnerMBC Entertainment
Years2015–present
Films and television
Television seriesMasked Singer (independent international versions, see below)
Miscellaneous
Genre
First aired18 February 2015 (2015-02-18)

Masked Singer is an international music reality game show franchise. It originated from the South Korean program The King of Mask Singer, developed by Munhwa Broadcasting Corporation.

Format

[edit]

The format features celebrities who perform a song anonymously in elaborate masks or head-to-toe costumes. The panelists will then guess the identity based on clues the singers give about themselves. After their performances, the singers are voted by the audiences in each round while the panelists do not participate in the vote. The singer who receives the fewest votes in each round is unmasked and eliminated until the winner is declared.

The participating celebrities can come from various different occupational backgrounds. The original South Korean series features various musicians, actors or actresses, and comedians. The singers of the American series have spanned further up to the range of Grammy Award winners, professional video gamers, YouTube influencers and professional athletes.

The voting system may also be different based on the program's country. In Armenia, Austria, the Netherlands, the United States and the UK, the votes are limited to the live studio audience members due to the show being pre-recorded. In Germany and Italy, votes are open to all viewers because the show is live. The Swedish format provides simulated live voting without the ability to actually affect the pre-recorded show, which was criticised as deceptive when it was noted after the show's second week.[1]

The original South Korean series King of Mask Singer is a continuous, episode-by-episode format, in which the winner is decided after each tournament that lasts two weekly episodes. In the final round of each tournament, the finalist singer must face-off the previous bi-weekly winner to take over the champion title. The program thus focuses on how long the one can defend the champion title.[2][3] In comparison, most of the other international versions have been following the seasonal format in which the winner is declared after a single season tournament that lasts from few months to about a year. The international programs consequently focus on who the champion is after the months to year-long tournament.

The first unofficial winner of the franchise was Solji of the South Korean girl group EXID who won in the pilot episode of the original South Korean King of Mask Singer series aired on 18 February 2015. The first official winner of the franchise was Luna of the K-Pop girl group f(x) who was declared as the winner of the first ever tournament held in the original South Korean series on 12 April 2015.

From the Chinese series, which was the first adaptation of the South Korean show to be launched outside South Korea with a seasonal format, the Chinese singer Sun Nan became the first winner outside the original South Korean series on 27 September 2015 after the two months long first season.

The Thai series was the first version of the franchise with annual seasons. The Thai singer Issara Kitnitchi [th], under the name "Durian", became the first winner to win an annual season format from the second ever franchise to be launched outside South Korea on 23 March 2017. The most recent winner is Shaxriyor, who won the 1st Uzbekistani season as "Tiger".

International versions

[edit]
  Franchise with a currently airing series or season
  Franchise with an upcoming season
  Franchise with an unknown status
  Franchise awaiting confirmation
  Franchise that has ended
Country/region Local title Network Seasons and winners Panelists Host(s)
Arab world The Masked Singer - Inta meen?
(The Masked Singer - Who are you?)
MBC 1
 Argentina ¿Quién es la máscara?
(Who is the Mask?)
Telefe
 Armenia[5] Դիմակահանդես
(Masquerade)
AMPTV[6]
 Australia[9] The Masked Singer Network Ten
Austria The Masked Singer Austria Puls 4
 Azerbaijan[11] Maska [ru]
(Mask)
İTV
  • Aga Nadirov
 Belgium (Flanders)[12] The Masked Singer VTM
  • Current
  • Tinne Embrechts (3–)
  • Aaron Blommaert (4–)
  • Elisabeth Lucie Baeten (4-)
  • Frances Lefebure (4–)
  • Ruth Beeckmans (2, 4-)
  • Veronique de Kock (4–)
  • Céline van Ouystel (5–)
  • Francisco Schuster (5–)
  • James Cooke (5–)
  • Ward Lemmerijn (5–)
  • Former
  • Jens Dendoncker (1–2)
  • Julie Van den Steen (1–3)
  • Karen Damen (1–3)
  • Andy Peelman (2–3)
  • Kevin Janssens (2-3)
  • Bart Cannaerts (3)
  • Boris Van Severen (4)
  • Erik Van Looy (4)
  • Current
  • Jens Dendoncker (3–)
  • Former
  • Niels Destadsbader (1–2)
 Brazil The Masked Singer Brasil TV Globo
  • Kenya Sade (4-5, Backstage)
 Bulgaria Маскираният певец
(The Masked Singer)
NOVA TV
 Cambodia The Mask Singer Cambodia Hang Meas HDTV
  • Season 1, 2020: Sopheak Chameroun as "Great Flower"
  • Various
  • ?
Canada (Quebec)[13][14] Chanteurs masqués TVA
 Chile ¿Quién es la máscara? Chilevisión
  • Season 1, 2021: Daniela Castillo as "Doll"
  • Season 2, 2021: Fernanda Hansen as "Panda"
  • Season 3, 2021–22: Kanela as "Rabbit"
China
(Mandarin)
King of Mask Singer JSTV
Mask Singer
  • Season 1, 2016: No winner
  • Various
Masked Dancing King
  • Zhang Chunye
 Colombia ¿Quién es la máscara? RCN
  • Season 1, Part 1, 2021: Juanse Quintero as "Fox"
  • Season 1, Part 2, 2021–22: Karoll Márquez as "Crazy Coconut"
  • Season 1, 2021–22: Juanse Quintero as "Fox"
 Croatia[15] Masked Singer RTL
Czechia
 Slovakia[18]
Zlatá maska [cs]
(Golden mask)
Prima
JOJ
 Denmark[19] Hvem holder masken? [da]
(Who keeps their mask on?, lit. "Who keeps/holds the mask?")
TV2
  • Season 1, 2021: Silas Holst as "Egg Food"
  • Season 2, 2022: Pelle Emil Hebsgaard as "Fox"[20]
 Estonia[21] Maskis laulja
(Masked Singer)
TV3
  • Season 1, Spring 2020: Stefan Airapetjan as "Aries"
  • Season 2, 2020: Mikk Saar as "Arctic Wolf"
  • Season 3, 2022: Franz Malmsten as "Blue Monkey"
  • Season 4, 2024: Genka as "Elephant"
  • Season 5, 2025: Saara Pius as "Noise Bear"
  • Current
  • Kristjan Jõekalda (2, 4-)
  • Eda-Ines Etti (4-)
  • Maris Kõrvits (5-)
  • Reigo Tamm (5-)
  • Former
  • Ženja Fokin (1)
  • Krista Lensin (1–2)
  • Mart Juur (1–2)
  • Birgitte Susanne Hunt (1–3)
  • Karl-Erik Taukar (3)
  • Peeter Oja (3)
  • Liina Kanarbik (4)
  • Mart Sander (4)
  • Current
  • Karl-Erik Taukar (5-)
  • Former
  • Mart Sander (1–3)
  • Franz Malmsten (4)
 Finland[22] Masked Singer Suomi MTV3
 France[24] Mask Singer TF1
  • Season 1, 2019: Laurence Boccolini as "Unicorn"
  • Season 2, 2020: Larusso as "Penguin"
  • Season 3, 2022: Denitsa Ikonomova as "Butterfly"
  • Season 4, 2022: Amaury Vassili as "Turtle"
  • Season 5, 2023: Vincent Niclo as "Husky"
  • Season 6, 2024: Agustín Galiana as "Hippo"
  • Season 7, 2025: Lola Dubini as "Giraffe"
  • Season 8, 2025: Ycare as "Rabbit"
Georgia ვინ ვინ არის
(Who is who)
Imedi Media Holding
  • Season 1, 2022: Aleko Begalishvili as "Hippopotamus"
  • Season 2, 2023: Manika Asatiani as "Faskunji"
  • Season 3, 2024: Irakli Kavsadze as "Cello"
  • Season 4, 2025: Gia Bagashvili as "Kangaroo"
  • Season 5, 2025-26: Nato Metonidze as "Queen"
  • Current
  • Anri Jokhadze
  • Manika Asatiani (3-)
  • Otar Tatishvili (3-)
  • Liza Bagrationi (1-2, 5)
  • Former
  • David Doiashvili (1-2)
  • Naniko Khazaradze (1-3)
  • Nikoloz Tsulukidze (3)
  • Basa Potskhishvili (4)
  • Current
  • Maka Zambakhidze (4-)
  • Former
  • Bakhva Bregvadze (1-2)
  • Ruska Makashvili (3)
 Germany[27] The Masked Singer ProSieben
The Masked Dancer
 Greece[28] The Masked Singer Skai TV
 Hungary Álarcos énekes
(Masked Singer)
RTL
  • Season 1, Early 2020: Nikolett Gallusz as "Bunny"
  • Season 2, 2020: Dávid Miller as "Banana"
  • Season 3, 2021: Tamás Vastag as "Chameleon"
  • Season 4, 2024: Bence Brasch as "Polar Bear"[29]
  • Season 5, 2026: Upcoming season
 Indonesia The Mask Singer Indonesia GTV
  • Budi Doremi (2)
  • Inul Daritsita (2)
  • Arie Untung (1-3)
  • Tora Sudiro (3)
  • Denny Chandra (1-4)
  • Kartika Putri (1-4)
  • Melly Goeslaw (1-4)
  • Prastiwi Dwiarti (2-4)
  • Bedu (1, 4)
  • Dewi Gita (4)
  • Cak Lontong (4)
  • Yadi Sembako (4)
  • Chrismanto Eka Prasito (4)
  • John Martin Tumbel (1-4)
 Israel הזמר במסכה
(The Singer in the Mask)
Channel 12
  • Ido Rosenblum
 Italy Il cantante mascherato
(The Masked Singer)
Rai 1
 Japan[30] The Masked Singer Japan Amazon Prime Video Japan
 Kazakhstan Маска
(Mask)
Current
TV7 (3-)
Former
Khabar (1-2)
  • Season 1, 2021: Erden Zhaksybekov as "Argali"[32]
  • Season 2, 2022: Serik Ibragimov as "Rooster"[33]
  • Season 3, 2024–25: Kyle Ruh as "Raven"[34]
  • Current
  • ACE (3-)
  • Gulnara Silbaeva (3-)
  • Karakoz Tleubekova (3-)
  • Sharip Serik (3-)
  • Former
  • Meirzhan Turebaev (1)
  • Erke Esmahan (1-2)
  • Marat Oralgazin (1-2)
  • Zhanar Aizhanova (1-2)
  • Kairat Dombayev (2)
Current
Ardak Kassymkhan (3-)
Former
Zhakhan Utargaliev (1-2)
 Latvia Balss Maskā
(Masked Voice)
TV3
  • Season 1, 2020: Kristaps Strūbergs as "Demon"
  • Season 2, 2021: Gints Andžāns as "White Wolf"
  • Season 3, 2023: Kristīne Garklāva as "Lucky Bear"
  • Season 4, 2024: Nansija Garkalne as "Fox"
  • Mārtiņš Spuris (1-2)
  • Gints Andžāns (3-4)
 Lithuania Kaukės
(Masks)
LNK
  • Season 1, 2020: Rūta Ščiogolevaitė as "Unicorn"
  • Season 2, 2021: Martynas Kavaliauskas as "Ram"
  • Season 3, 2022: Stano as "Beetroot"
  • Season 4, 2023: Dainius Kazlauskas as "Raven"
  • Season 5, 2024: Arnas Ašmonas as "Zebra"
Malaysia[35] The Masked Singer Malaysia Astro Warna
  • Season 1, 2020: Aina Abdul as "Hibiscus"
  • Season 2, 2022: Shila Amzah as "Rambutan"
  • Season 3, 2022–2023: Ayda Jebat as "Betta Fish"
  • Season 4, 2023–24: Stacy as "Sunflower"
Malta[36] The Masked Singer Malta TVM
  • Season 1, 2025: Gianni Zammit as "Garbage Monster"
  • Alan Montanaro
 Mexico[37] ¿Quién es la máscara?
(Who is the Mask?)
Las Estrellas
Mongolia The Masked Singer Mongolia Central Television
  • Season 1, 2022/23: Khayanaa as "Owl"
  • Ankhbayar
 Myanmar The Mask Singer Myanmar MRTV Entertainment
  • Current
  • Htun Htun
  • Khin Zarchi Kyaw (2-)
  • Nhat Pyaw Kyaw (2-)
  • Sandy Myint Lwin (2-)
  • Former
  • A Yine (1)
  • Khine Thin Kyi (1)
  • Yadanar My (1)
  • Paing Zay Ye Tun
Netherlands[27] The Masked Singer RTL 4
New Zealand The Masked Singer NZ[38] Three
  • Clinton Randell
 Norway[39] Maskorama NRK1
Panama ¿Quién es la Máscara? TVN
  • Season 1, 2022: José Miguel Castro as "Disco Ball"
  • Season 2, 2023: Joseline Pinto as "Cat"
  • Season 3, 2024: Yohany Guevara as "Res María"
Pablo Brustein
 Peru La Máscara
(The Mask)
Latina Televisión
Mathías Brivio [es]
 Philippines[40][41] Masked Singer Pilipinas TV5
 Poland[42][43] Mask Singer [pl] TVN
  • Michał Meyer
 Portugal[44][45] A Máscara
(The Mask)
SIC
  • Season 1, 2020: Rita Guerra as "Crow"
  • Season 2, 2021: Pedro Granger as "Wolf"
  • Season 3, 2021-22: Ivo Lucas as "Viking"
  • Season 4, 2024: Fátima Lopes as "Beaver"
  • Season 5, 2025: Micaela as "Cob"
 Romania Masked Singer România

(The Masked Singer Romania)

Pro TV
 Russia[46] Маска
(Mask)
NTV
Маска. Танцы
(The Masked Dancer)
STS
 South Africa[47] The Masked Singer SABC
  • Mpho Pops
South Korea King of Mask Singer MBC
 Spain[48] Mask Singer: Adivina quién canta
(Mask Singer: Guess Who Sings)
Antena 3
 Sweden Masked Singer Sverige[52] TV4
 Switzerland The Masked Singer Switzerland ProSieben Schweiz
  • Season 1, 2020: Baschi as "Marmot"
  • Season 2, 2021: Ritschi as "Mammoth"
  • Season 3, 2022: Joey Heindle as "Toucan"
  • Season 4, 2023: Remo Forrer as "Orca"
  • Current
  • Anna Maier (2–)
  • Former
  • Alexandra Maurer (1)
 Thailand The Mask Singer Workpoint TV
 Turkey[64] Maske Kimsin Sen?
(Mask, who are you?)
Fox
 Ukraine[65] Маска
(Mask)
Ukraina
 United Kingdom[66] The Masked Singer ITV
The Masked Dancer
 United States The Masked Singer Fox
The Masked Dancer
 Uruguay[71] ¿Quién es la Máscara?
(Who is the Mask?)
Teledoce
 Uzbekistan[72] Maska
(Mask)
FTV
  • Season 1, 2025-26: Shaxriyor as "Tiger"
  • Aziz Gulyamov
 Vietnam Mặt nạ Ngôi Sao
(The King of Mask Singer)[73][74]
HTV7
  • Various
  • Hoàng Rapper
Ca sĩ mặt nạ
(The Mask Singer Vietnam)
HTV2
  • Ngô Kiến Huy

Spin-off: The Masked Dancer

[edit]

On 7 January 2020, at the winter Television Critics Association press tour, Fox Alternative Entertainment and Warner Bros. Television announced that they had ordered a spin-off series, The Masked Dancer, with Ellen DeGeneres as executive producer. DeGeneres had previously conducted The Masked Dancer as a recurring segment of her syndicated talk show The Ellen DeGeneres Show, as a self-admitted parody of The Masked Singer. DeGeneres stated that the show was "gonna be just as fun and suspenseful", but "with a lot more krumping."[78][79] On 28 October 2020, it was announced that Craig Robinson would host, the panelists would be Ken Jeong, Paula Abdul, Brian Austin Green, and Ashley Tisdale, and the show would premiere on 27 December 2020.

In 2020, a Chinese version of The Masked Dancer aired, Masked Dancing King (蒙面舞王). The winner was singer Meng Meiqi, competing as " The queen who does not wear a crown" (女王不戴冠).[80]

In early February 2021, ITV acquired the rights to produce The Masked Dancer UK. On 4 March 2021, it was announced that ITV had commissioned the spin-off series. The series had 12 contestants competing through seven episodes, and was hosted by Dommett, with Ross, Gilligan, McCall, and Oti Mabuse serving as panellists.[81][82] It aired in late spring 2021,[83] filling in for Britain's Got Talent, which had its series 15 postponed until 2022 due to health and safety reasons concerning the COVID-19 pandemic in the United Kingdom.[84]

In June 2021, EndemolShine Germany announced that the show would begin airing in Germany, so far it has been announced when and where the German version of The Masked Dancer would be shown.[85]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
The Masked Singer is an international reality singing competition television franchise that originated in South Korea with the program King of Mask Singer, whose pilot episode aired on Munhwa Broadcasting Corporation (MBC) on February 18, 2015, and regular series debuted on April 5, 2015. In the format, celebrity contestants perform songs while disguised in full-body costumes and masks to hide their identities, with a panel of judges and audience members guessing the performers based on clues, vocal styles, and performances, and the lowest vote-getters being eliminated and unmasked each episode. The franchise has expanded globally, with adaptations in 58 countries across , , , and beyond, often featuring culturally tailored costumes and guests. The American version, produced by Fox Alternative Entertainment, premiered on on January 2, 2019, hosted by with a judging panel of , Jenny McCarthy-Wahlberg, , and , and quickly became a ratings success, drawing over 11 million viewers for its debut episode. As of 2025, the U.S. series is in its thirteenth season, which aired from to May, with a fourteenth season slated for January 2026, while spin-offs like The Masked Dancer have also emerged. The show's appeal lies in its blend of mystery, music, and reveals, encouraging viewer participation through guesses and transforming everyday songs into spectacle via elaborate productions and thematic episodes, such as holiday specials or tributes to and music icons.

Concept and Origins

Development of the Format

The Masked Singer format originated in as The King of Mask Singer, a that premiered on (MBC) on April 5, 2015. Developed internally by MBC, the show was designed to evaluate performers solely on their vocal abilities by concealing their identities, creating a level playing field regardless of fame. Central to the format's innovation were anonymous celebrity contestants performing in full-body masks and costumes to hide their identities, accompanied by introductory "clue" videos offering cryptic hints about their backgrounds. A panel of celebrity judges analyzed these clues and performances to guess the singers' identities, while eliminations followed a bracket tournament structure based on combined votes from a live studio audience and the panel. This blend of mystery, spectacle, and competition quickly propelled the series to high ratings in South Korea, airing over 500 episodes as of 2025. Early international testing occurred within , with launching the first adaptation, The Mask Singer, on Workpoint TV in October 2016, which introduced more extravagant full-body costumes and achieved record viewership, including viral performances that amassed millions of online views. These Asian versions refined elements like visual spectacle before broader global licensing through agencies such as , which handled distribution and adaptations starting around 2018. Key milestones in non-Asian expansion included the version, the first outside Asia, which debuted on Fox on January 2, 2019; producer Craig Plestis, through his company Smart Dog Media, adapted the format by amplifying production values, incorporating elaborate clue packages, and securing high-profile celebrities to suit American primetime appeal. This success paved the way for further adaptations, such as Germany's premiere on in June 2019, which drew record ratings for the network and solidified the format's worldwide viability.

Original South Korean Version

The original South Korean version, titled Mystery Music Show: King of Mask Singer (미스터리 음악쇼 복면가왕), premiered on Munhwa Broadcasting Corporation (MBC) on April 5, 2015, following a pilot episode aired on February 18, 2015. Hosted by Kim Sung-joo, with voiceover introductions provided by Lee Won-joon, the program quickly became a staple of MBC's Sunday Night lineup, emphasizing anonymous vocal performances to highlight singing talent irrespective of celebrity fame or bias. By June 2025, it had reached its 500th episode, and as of November 2025, over 500 episodes have aired, with the show announcing in October 2025 a hiatus after December recordings to reorganize into a reformatted seasonal structure starting in 2026, marking the end of its decade-long continuous weekly run. The show's structure revolves around a continuous tournament format, where a reigning champion faces a new challenger each week in a series of singing rounds. Winners defend their title for up to four consecutive episodes, creating a chain of defenses that tests vocal endurance and adaptability. Each episode features masked contestants performing popular songs, with clues provided to hint at their identities without revealing them; the masks, which evolved from partial disguises in the pilot to full, elaborate costumes in the regular series, often draw from diverse themes including mythical creatures, objects, and cultural icons. Elimination occurs through live audience voting after each round, typically involving two singers per matchup in the preliminary stages, narrowing to a champion versus challenger in the final round. This setup prioritizes pure vocal skill, allowing participants from various entertainment fields to compete on equal footing. Notable early champions include , who claimed the first regular series title as the inaugural Masked King, showcasing the program's ability to spotlight established ballad singers in unexpected ways. The series has produced over 200 Masked Kings and Queens by 2025, with standout runs like that of , who achieved a record nine consecutive wins. Culturally, has significantly influenced and variety television by reviving interest in vocal prowess amid idol-dominated media, fostering cross-generational appeal through its blend of mystery, music, and revelation. It earned the Best Variety Show award at the 52nd in 2016 and has been recognized for its innovative format, which was exported to over 50 countries, inspiring international adaptations while maintaining its core focus on unbiased musical competition.

Format

Core Rules and Gameplay

The franchise features contestants who perform songs while disguised in full-body costumes and to conceal their identities, with clues provided to aid guessing, and elimination through voting leading to unmasking. While the original South Korean version, , uses a weekly format with a defending champion and matchups over two episodes, most international adaptations follow a seasonal with 12 to 18 celebrities competing anonymously across multiple episodes. These contestants are chosen for their fame across entertainment, sports, or other fields, but their participation remains secret until elimination, with non-disclosure agreements ensuring confidentiality throughout production. In adaptation versions, episodes typically unfold with 3 to 6 contestants from a designated group performing live vocal covers of popular songs, lasting around 90 seconds each, emphasizing entertainment value over technical perfection. Prior to each performance, a clue package—a short video featuring riddles, visual hints, and sometimes distorted voiceovers—provides cryptic information about the contestant's background, career, or personal life to aid in identity speculation. The judging panel analyzes these elements alongside the performance style, while the observes without direct interaction with the masked performers. Following performances in adaptations, voting combines input from the —often via on-site ballots or a —and the panel of experts. In many versions, such as the U.S., this is weighted equally at 50% each, though proportions vary (e.g., majority in the original). The performer with the lowest combined score is eliminated and required to unmask on stage, revealing their identity to the panel, , and viewers, often followed by an unmasked encore performance. In cases of close votes during advanced stages in some adaptations, a "smackdown" round may occur, where the bottom two contestants perform a brief or , subjecting them to a final vote for elimination. Seasons in adaptations progress through initial group stages, where contestants are divided into 2 or 3 cohorts (e.g., Groups A, B, and C), with eliminations narrowing each group over multiple episodes until survivors merge for semi-finals and finals. This structure builds suspense across 8 to 12 episodes, culminating in a single winner who receives a custom trophy (and in some versions, a charitable donation in their name). Themed nights, such as those focused on specific music genres or holidays, may incorporate special performances or guest elements while adhering to the core anonymity and voting mechanics. Note that as of October 2025, the original King of Mask Singer announced a hiatus after December 2025, planning to return in late 2026 with a reformatted seasonal structure more similar to international adaptations.

Costumes, Clues, and Performances

Costumes across the franchise are custom-built elaborate full-body suits designed to completely conceal the contestant's identity, often inspired by animals, objects, or pop culture icons, using lightweight materials like foam, fabric, and ventilation systems to ensure performer comfort during extended wear. In some adaptations, such as the U.S. version, costumes incorporate advanced voice-altering technology, such as built-in modulators, to disguise the singer's natural voice and enhance anonymity; the original does not use such technology. Production costs vary, but U.S. costumes have been reported at around $100,000 to $175,000 each, reflecting intricate craftsmanship. Clue packages are pre-recorded video segments that precede each , featuring cryptic hints about the contestant's identity through puns, visual props, personal anecdotes, and symbolic references tied to their or life. A dedicated team of writers collaborates with the contestant shortly after booking to develop these narratives, drawing from the singer's background to create layered clues, such as references to "being in a band" for rock musicians or venue names like "Hall" to allude to a performer's . These packages often integrate or thematic elements that align with the , encouraging viewers and the panel to speculate. Performances emphasize live vocals without lip-syncing, with contestants delivering one-take renditions accompanied by that complements the costume's theme. Group performances occur in some adaptations, such as coordinated routines by ensemble costumes to genre-specific songs, heightening the theatricality. Following each performance, the host and panel discuss the clues and offer guesses, fostering audience engagement through the mystery. Over time, the integration of costumes, clues, and performances has evolved for greater sophistication in adaptations; early seasons featured simpler hints, while later iterations refined clues to be less obscure and more narrative-driven, adapting based on panel feedback and cultural trends to maintain intrigue.

United States Version

Premiere and Production History

The American version of The Masked Singer premiered on on January 2, 2019, adapted from the South Korean format by under the executive production of Craig Plestis of Smart Dog Media. Production for the series takes place at studios in , initially at for the first three seasons before moving to . Each season typically consists of 10 to 13 episodes, filmed over several weeks in the summer prior to airing. Season 4, airing in amid the , implemented significant adaptations including virtual audience elements through composite shots and pre-recorded reactions, along with no live studio crowd and creative remote clue presentations delivered via methods like drones to maintain . The show's early success prompted to renew it for a second season just one episode into its run, with considerations for spin-offs emerging shortly after season 1 concluded, leading to the development of The Masked Dancer. The series was renewed for a 14th season in May 2025, which premiered on January 7, 2026, with a two-hour episode at 8/7c on FOX, available the next day on Hulu; the premiere introduced a double elimination format and featured new masks such as Googly Eyes, following the 13th season that premiered on February 12. Production budgets started high in early seasons to cover elaborate costumes and sets, with costs managed through in-house production from season 2 onward, reflecting increased investments in celebrity talent and production values. Key production milestones include tie-ins with major events like the Grammys, where the show has featured numerous Grammy-winning and nominated performers as contestants, enhancing its appeal to stars. recruitment remains a significant challenge, requiring strict non-disclosure agreements (NDAs) signed by participants, their entourages, and even audience members to preserve until unmasking.

Hosts, Panel, and Seasons Overview

The Masked Singer is hosted by , who has served in the role since the show's premiere in January 2019. Cannon's energetic hosting style has been a consistent element across all seasons, guiding contestants through performances and unmaskings while interacting with the panel and audience. Guest hosts have occasionally appeared in specials, such as Niecy Nash-Betts, who hosted the 2020 holiday sing-along special. The judging panel consists of a core group of celebrities who provide guesses and commentary on the masked performers' identities based on clues and vocal performances. The regular panelists are singer-songwriter , actress and comedian Jenny McCarthy-Wahlberg, actor and comedian , and singer . For season 13, Scherzinger was replaced by singer due to her commitments in the Broadway revival of . Guest panelists rotate in for specific episodes or seasons to offer fresh perspectives, such as actress in season 4 and singer Jewel in season 6. The series premiered its first season on January 2, 2019, and has progressed through 13 seasons by May 2025, each featuring elaborate costumes, cryptic clues, and celebrity singers competing for the title of Masked Singer. Season 1 concluded with rapper revealed as the winner under the Monster costume, marking the show's instant success, drawing 11.6 million total viewers (including DVR) for the premiere. Subsequent seasons have built on this foundation, with winners including comedian as the Fox in season 2 and singer as the Night Angel in season 3. More recent victors feature actress as Medusa in season 11, R&B group as the Lambs in season 12, and country singer as Pearl in season 13. Season 13, themed "Lucky 13" with special nights like and tributes, aired from February to May 2025. Viewership for the U.S. version peaked early in its run, with later episodes in season 4 reaching over 11 million, establishing it as a top-rated non-sports program in the 18-49 demographic for its first five seasons. Format evolutions have kept the show dynamic, including the addition of Group C contestants starting in season 3 to expand the competition structure, and the return of wildcard performers in seasons like 4 and 7 to allow eliminated singers a second chance. These changes, alongside increased theme nights and group battles from season 8 onward, have sustained audience engagement across the series.

International Adaptations

Versions by Country

The Masked Singer format has been licensed and adapted in 54 countries by 2025, demonstrating its widespread global appeal and rapid expansion following the success of the original South Korean program and the U.S. version. The adaptations span multiple continents, with networks investing in local productions to capture diverse audiences through culturally tailored costumes and performances. Expansions began in Asia and quickly moved to Europe, North America, Latin America, and beyond, often premiering within months of the U.S. launch in early 2019. Recent additions include Malta in 2025. The earliest international adaptations outside included Mexico's ¿Quién es la máscara? on , which premiered on August 25, 2019, marking the format's entry into . In Europe, launched the first continental version, The Masked Singer, on on June 27, 2019. Asian expansions followed closely, with Australia's The Masked Singer debuting on on September 23, 2019, and running for five seasons from 2019 to 2023, with a planned sixth season cancelled. France's Mask Singer aired its premiere on on November 8, 2019, while the version began on ITV on January 4, 2020. Further growth included Brazil's on Globo, which premiered on August 10, 2021, and ended in March 2025 after five seasons. Japan's adaptation launched on on September 3, 2021. The Masked Singer India was announced in 2024 for , with premiere pending. Not all versions achieved longevity; for instance, Denmark's Hvem holder masken? on TV2 ran for only two seasons, premiering in November 2021 and concluding in June 2022 without renewal. Some adaptations have featured crossovers, such as the 2022 "Masked Singer: One World" special competition, which brought together masked celebrities from multiple international editions for joint performances and shared costumes.
CountryLocal TitlePremiere DateNetworkStatus (as of 2025)
¿Quién es la máscara?August 25, 2019Ongoing
The Masked SingerSeptember 23, 2019Hiatus after 5 seasons
The Masked SingerJune 27, 2019Ongoing
Mask SingerNovember 8, 2019Ongoing
The Masked SingerJanuary 4, 2020ITVOngoing
August 10, 2021GloboEnded 2025
September 3, 2021Ongoing
The Masked Singer IndiaTBA (announced 2024)Upcoming
Hvem holder masken?November 6, 2021TV2Canceled after 2 seasons

Format Variations Across Adaptations

Adaptations of The Masked Singer often incorporate cultural tweaks to resonate with local audiences. In the , the format highlights humor through the panel's banter and guesses tailored to British celebrities and pop culture references, creating a lighthearted game that appeals to the country's comedic sensibilities. The French version aligns with the nation's appreciation for artistic expression in entertainment. Structural changes vary to fit regional production constraints and viewer preferences. For instance, the Vietnamese adaptation employs team-based competitions rather than solo performers in some seasons, fostering group dynamics inspired by local traditions, with 15 contestants divided into 3 groups. Asian versions generally feature shorter seasons, often limited to 8 episodes compared to the U.S.'s typical 13, allowing for faster pacing suited to regional broadcasting schedules. In areas with limited app infrastructure, voting occurs via to ensure broader accessibility. Unique features further distinguish international editions. Australia's version includes an elaborate "unmasking ceremony" enhanced by fireworks and , amplifying the dramatic reveal for live audiences. Germany's adaptation expands the panel to five members, providing diverse perspectives on clues and increasing interactive . Challenges in certain regions lead to specific modifications. Middle Eastern adaptations, such as the pan-Arab version on MBC, enforce stricter by avoiding revealing costumes to comply with cultural and regulatory standards.

The Masked Dancer

The Masked Dancer is a reality competition spin-off from The Masked Singer, featuring celebrity contestants who perform dance routines while disguised in elaborate costumes, with viewers and a panel guessing their identities based on clues and performances. The U.S. version premiered on on December 27, 2020, as a limited series, hosted by comedian Craig Robinson. Unlike the singing-focused original, the format emphasizes choreography and movement, with contestants competing in group challenges and semifinals to advance toward the finale. The judging panel for the U.S. edition included actor , singer and choreographer , actor , and actress , who provided insights into potential identities after each routine. Clues were tailored to the dancers' backgrounds, often highlighting career "moves," physical feats, or performance histories to aid deduction. Season 1, which aired from January to February 2021, featured 10 contestants divided into groups, culminating in Olympic gymnast winning the inaugural Diamond Mask as Cotton Candy, beating finalists including dancer as Sloth. Despite cross-promotions within the Masked Singer universe—such as shared production elements from Bandit Productions and guest appearances—the U.S. series was not renewed for a second season after quietly being canceled in 2021, attributed to viewership that fell short of the parent show's benchmarks. Internationally, expanded rapidly, debuting in the on ITV on May 29, 2021, and reaching over 10 countries by 2025, including on in 2022 and versions in and , often adapting local dance styles while maintaining core guessing mechanics.

Other Derivatives and Specials

The Masked Singer franchise has expanded through various holiday-themed specials that feature past contestants and new performances tailored to seasonal themes. In the United States, aired the first "Holiday Sing-Along" special on December 9, 2020, showcasing unmasked celebrities from prior seasons performing festive songs alongside host and the panel. Subsequent editions followed in 2021, 2022, and 2023, each highlighting holiday renditions by returning performers to celebrate the show's popularity during the end-of-year period. Internationally, the version of the program introduced its inaugural Special on December 25, 2023, with four costumed celebrities competing in a one-off episode judged by the regular panel plus guest ; a second special aired on December 26, 2024. Other countries, such as , have produced specials, including editions in 2022–2023 and 2024–2025, adapting for year-end entertainment. Beyond holiday programming, the franchise has explored all-star and global extensions. In May 2022, announced "One World, One Masked Singer," an international competition tentatively set to pit winners and fan favorites from various national adaptations against each other in a unified event, with performances airing across territories; as of 2025, the special has not yet premiered. The edition further diversified in October 2024 by commissioning "The After Mask," a spin-off series hosted by radio presenter Harriet Rose, slated for debut in 2025 to offer exclusive insights into episode production and contestant experiences. Related programming includes "," a mystery music that premiered on September 23, 2020, immediately following episodes of The Masked Singer and hosted by the same panelist . Adapted from a South Korean format like The Masked Singer, it challenged contestants and celebrities to identify singers based on visual clues without hearing their voices, positioning it as a complementary guessing format that aired for three seasons through 2024, with a fourth season renewed but not yet premiered as of 2025. While no dedicated kids' version or canceled pilots like a "Masked Rapper" have materialized in the U.S. by 2025, the core show's streaming availability has grown, with full seasons accessible on and select episodes on platforms like Paramount+ via bundled services for international markets.

Cultural Impact and Reception

Popularity and Global Reach

The Masked Singer has achieved significant viewership success in the United States, with its Season 1 premiere drawing over 9 million viewers, marking the highest-rated unscripted series debut in history at the time. Subsequent early seasons maintained strong numbers, often exceeding 7 million viewers per episode during peak periods, contributing to its status as one of the top-rated non-sports programs in the 18-49 demographic for its first five seasons, though viewership has since declined to around 3 million per episode in recent seasons as of 2025. Season 13 premiered in February 2025 with solid demo ratings, helping win the night among adults 18-49, and was won by as Pearl. Internationally, the franchise has expanded to over 50 countries by 2022, with particularly strong performance in markets like the , where the finale of one season attracted 8.6 million viewers, and , where a season finale reached 9 million viewers and set network records; as of 2025, the franchise has adaptations in over 60 countries, including recent additions like . Merchandising efforts have further amplified the show's popularity, including official costume replicas, collectibles, and apparel available through dedicated online stores, allowing fans to engage with the program's whimsical aesthetic beyond the screen. A companion , Mask Mania, enables interactive puzzle-solving and content unlocks tied to the series, enhancing viewer participation. Brand partnerships, such as Pepsi's sponsorship of themed episodes and promotions in international versions like Sweden's 2023 season and a 2025 collaboration, have integrated the show into broader marketing campaigns. The franchise's global reach extends through robust social media engagement, where hashtags like #MaskedSinger frequently trend during airings, driving discussions and fan theories across platforms with millions of interactions. Celebrity participation has also spurred cultural tie-ins, such as costume exhibits at venues like New York City's Paley Museum in 2024, which showcased 11 original designs and drew crowds to explore the Emmy-winning craftsmanship behind the masks. These displays highlight the show's innovative costumes, which earned Primetime Emmy Awards for Outstanding Costumes for a Variety, Nonfiction or Reality Program in both 2020 and 2021.

Criticisms and Controversies

Early seasons of The Masked Singer faced criticism for limited racial diversity among contestants and panelists, with observers noting an underrepresentation of performers in a format that often favored established white celebrities. This issue improved in later seasons, as seen with winners like in season 1, in season 2, and in season 3, though broader industry biases against in vocal competitions persisted. In 2025, , the season 8 winner as , addressed resurfaced online allegations that her victory stemmed from (DEI) initiatives rather than merit, emphasizing the show's evolving inclusivity efforts. Critics have accused the show's of prioritizing manufactured over genuine guessing, with fans and media outlets alleging that panelists' incorrect predictions are scripted or influenced by producers to extend suspense and boost entertainment value. For instance, during the version's 2025 season, viewers questioned the authenticity of panel guesses, claiming they appeared "off" or predetermined to avoid early reveals. Regarding voice alteration, the production alters contestants' speaking voices in clue packages for but leaves performances unaltered and live, sparking debates on whether this setup undermines vocal authenticity or fairly levels the playing field for non-professional singers. Craig Plestis has defended the approach, stating it preserves the raw talent of performances while protecting identities. Major controversies include the 2020 unmasking of as during season 7, which drew widespread backlash for platforming a polarizing political figure and led to panelist walking off set in protest; the reveal was leaked pre-airing, amplifying privacy concerns. Season 4's production amid the raised safety questions, as the show used virtual and pre-recorded audience footage without masks, prompting viewer complaints about downplaying health risks despite implemented protocols like testing and distancing. Additionally, unmaskings like Sarah Palin's in season 3 reignited debates over featuring celebrities with controversial histories, such as her involvement in racially charged political . Internationally, adaptations have faced scrutiny for clue designs perceived as culturally insensitive, though specific incidents in the 2024 French edition were not widely documented beyond general format critiques. In response to these issues, and producers issued apologies where applicable, such as reinstating host in 2020 after his antisemitic comments following a public apology and commitment. By 2025, the network adopted enhanced inclusivity guidelines across seasons and international versions, including diversified casting calls and DEI consultations to address representation gaps, as evidenced by more balanced contestant lineups in recent episodes.

References

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