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Mongabay
View on WikipediaMongabay (mongabay.com) is an American conservation news web portal that reports on environmental science, energy, and green design, and features extensive information on tropical rainforests, including pictures and deforestation statistics for countries of the world.
Key Information
It was founded in 1999 by economist Rhett Ayers Butler in order to increase "interest in and appreciation of wildlands and wildlife, while examining the impact of emerging local and global trends in technology, economics, and finance on conservation and development".[1] In recent years, to complement its US-based team, Mongabay has opened bureaus in Indonesia, Latin America, and India, reporting daily in Indonesian, Spanish and English respectively. Mongabay's reporting is available in nine languages.
History
[edit]In an interview with Conjour, Butler said his passion for rainforests drove him to start Mongabay: "I was intrigued by the complexity of these ecosystems and how every species seemed to play a part. As I became more passionate about rainforests, I grew more concerned about their fate, including the threats they face."[2]
Etymology
[edit]The founder of the website explains that "mongabay" originated from an anglicized spelling and pronunciation of Nosy Mangabe, an island off the coast of Madagascar. He goes on to note that it is best known as "a preserve for the aye-aye, a rare and unusual lemur famous for its bizarre appearance".
Business model
[edit]Mongabay.com is independent and unaffiliated with any organization. The site has been used as an information source by CNN, CBS, the Discovery Channel, NBC, UPI, Yahoo!, and other such outlets.[3]
Revenue
[edit]All of Mongabay's content is free to access on its site, thanks to the volumes of visitors per month - as of January 2008, 2.5 million. In 2008, Butler said that the traffic brought the site $15,000 to $18,000 a month from AdSense,[4] but the decline in advertising revenue across the environmental media sector after the 2008 financial crisis, sharply reduced the site's income.[5] In 2012, Butler launched mongabay.org, a 501(c)(3) organization, to support Mongabay's education program and non-English reporting initiatives as well as expand its environmental reporting initiatives, including grants for journalists.[6] Mongabay phased out advertising on its news content in 2017.[7]
Publications
[edit]Academic journals
[edit]Mongabay.com formerly published Tropical Conservation Science,[8] a peer-reviewed, open-access academic journal on the conservation of tropical forests and of other tropical ecosystems.[9] Since its inception in 2008, it has four issues a year, in March, June, September, and December. It used to provide opportunities for scientists in developing countries to publish their research in their native languages, but as of September 2012, Tropical Conservation Science publishes papers only in English. It has been published by SAGE Publications since August 2016 and Mongabay no longer has any affiliation.[10]
Other websites
[edit]On May 19, 2012, Mongabay.com launched an Indonesian language affiliate.[11] In June 2016, Mongabay launched a Spanish-language news service in Latin America.[12] And in January 2018, an Indian website was launched.[13] In 2019, Mongabay established Mongabay-Brasil, a Portuguese-language bureau staffed by Brazilians.[14] Those were followed by Hindi and French sites.[15]
Non-profit
[edit]
The Mongabayorg Corporation is a nonprofit 501(c)(3) charitable organization headquartered in Menlo Park, California that raises awareness about social and environmental issues relating to forests and other ecosystems.[16] Mongabay.org was established in 2012 as the non-profit arm of Mongabay.com, an environmental science and conservation news web site launched in 1999.[17] In 2014, Mongabay.com's news production was shifted under Mongabay.org.[18]
By November 2022, Mongabay.org had three main program areas: environmental news production in English, Indonesian, Spanish, Portuguese, Hindi, and French; capacity-building programs for journalists including paid fellowships,[19] and K-8 education. The Bay Area Tropical Forest Network, a social network in the San Francisco Bay Area,[20] was an additional project under Mongabay.org that ran from 2009 until 2019, hosting over 100 in-person events at dozens of venues.
Mongabay.org is a member of the Global Investigative Journalism Network.[21]
History
[edit]Mongabay.org was founded in 2012 by conservation journalist Rhett Ayers Butler.[22] Butler established the non-profit due to his desire to expand the scope of Mongabay's environmental science and conservation news service.[18] By mid-2020, Mongabay was receiving 7 million unique visitors a month on its Mongabay.com and Mongabay.co.id web sites.[23]
The first project under Mongabay.org was Mongabay-Indonesia,[11] an Indonesian-language environmental news service run by a team of journalists in Indonesia.[24][25] Within a year of launch, Mongabay-Indonesia was the most widely read Indonesian-language environmental news service.[26] By 2015, the site was drawing more than 500,000 unique visitors per month and had correspondents in more than 30 cities and towns across the archipelago.
Butler applied the Mongabay-Indonesia model to Mongabay's global operation in 2014, launching a network-based approach to covering environmental stories in English. The pilot project focused on using data from Global Forest Watch to develop stories about what was happening on the ground the world's forests, including deforestation, conversion to plantations, and conservation.[27][28] After the nine-month pilot produced over 180 stories in more than 40 countries, including articles that generated significant interest in policy circles,[29] the project was expanded to a range of other topics.[30] The network of paid English-language correspondents reached 50 by mid-2015.
Mongabay.org also provides small grants to journalists to help with travel and reporting costs for stories published in high-profile third party media.[31]
Acknowledgements and awards
[edit]In 2008, Mongabay was named by Time magazine as one of the best "green websites".[32] In 2014, the founder Rhett Ayers Butler became the first journalist to win the Field Museum's Parker-Gentry Award for contributions "in the field of conservation biology whose efforts have had a significant impact on preserving the world's natural heritage and whose actions and approach can serve as a model to others".[33] The website was also the winner of a Science Seeker award in the environment category.[34] Mongabay founder Rhett Butler was selected as a winner of the 2020 SEAL Environmental Journalism Award[1].
In September 2022, Mongabay founder Rhett Butler was selected as a winner of the 27th Heinz Award[35] for advancing environmental journalism worldwide.[36]
Finances
[edit]Mongabay.org relies primary on grants and donations to fund its activities.[37] Most grants come from philanthropic organizations like the Ford Foundation[38] and the John D. and Catherine T. MacArthur Foundation.[39] Less than one percent of the organization's revenue came from advertising in 2014.[40]
Mongabay.org's network-based approach allows it to run with a small staff relative to its volume of content production.
In 2013, Mongabay.org reported total revenue of $528,128,[41] a five-fold increase from its 2012 revenue of $92,319. Overhead costs amounted to 2.9 percent in 2013, while fundraising costs came in at 2.2 percent.[37] Revenue in 2014 reached $910,569, while in 2015, it hit $1.3 million.[42] In 2017, total revenue eclipsed $2 million.
Programs
[edit]As of May 5, 2021, Mongabay had several program areas under the non-profit, including: Global English News; Mongabay-India (environmental news on India in English and Hindi); Mongabay-Latam (Spanish-language environmental news in Latin America), Mongabay-Brasil (Portuguese-language environmental news on Brazil); Mongabay-Indonesia (environmental news on Indonesia in Bahasa Indonesia); Mongabay Education (environmental education content for pre-K through high school); and internships and fellowships.[43]
Efficiency and accountability
[edit]As of April 29, 2021, Mongabay.org had a 100/100 score on Charity Navigator's Encompass Rating System, which evaluates a nonprofit organization’s financial health including measures of stability, efficiency and sustainability as well as its accountability and transparency policies.[44] Mongabay.org had a Guidestar Platinum Transparency rating, which according to Guidestar "[demonstrates] its commitment to transparency.[45]
Leadership
[edit]Mongabay.org is governed by its board of directors. The founder is a member of the board.[46] Operationally, Butler, is CEO and executive director.[17][47][48]
Mongabay.org also has a non-governing advisory board, which includes biologist Peter H. Raven, primatologist Jane Goodall, and William F. Laurance.
References
[edit]- ^ About Mongabay.com. Who is mongabay.com?
- ^ "How to get robbed and save rainforests - an interview with Rhett Butler of Mongabay", Conjour.world, Joel Howland 2018. http://conservationjournal.world/editorial/get-robbed-save-rainforests-interview-rhett-butler-mongabay/ Archived 2018-09-05 at the Wayback Machine
- ^ "Rhett Butler", Mongabay.com. 2022. https://data.mongabay.com/about.htm
- ^ Spors, Kelly K. (15 January 2008). "New Services Help Bloggers Bring in Ad Revenue". Wall Street Journal.
- ^ Butler, Rhett. "The Business of Conservation Journalism", Haas School of Business, Berkeley, CA, 13 October 2014.
- ^ Butler, Rhett K. (27 December 2012). "Mongabay.org".
- ^ Wood, Barbara (8 November 2017). "How a curious kid from Atherton started and grew a global environmental news site". Almanac News.
- ^ Tropical Conservation Science. "Tropical Conservation Science", Tropical Conservation Science, ISSN 1940-0829 11 November 2015. Retrieved on 11 November 2015.
- ^ Butler, Rhett. "Mongabay.com". Editorial Affiliates. Environmental News Network. Archived from the original on 2017-07-07. Retrieved 2012-10-10.
- ^ "About Tropical Conservation Science". Tropical Conservation Science.
- ^ a b Mongabay.co.id. "Situs Berita dan Informasi Lingkungan", Mongabay-Indonesia, 11 November 2015. Retrieved on 11 November 2015.
- ^ https://es.mongabay.com Mongabay-Latam
- ^ https://india.mongabay.com Mongabay-India
- ^ https://brasil.mongabay.com Mongabay-Brasil
- ^ Butler, Rhett (22 November 2022). "Mongabay launches in Hindi to expand environmental journalism in India". Mongabay News.
- ^ Guidestar "MONGABAYORG CORPORATION-GuideStar Nonprofit Profile Charting Impact Report", 17 November 2013. Retrieved on 17 November 2015
- ^ a b Guynn, Jessica. "A site of inspiration", San Francisco Chronicle, 5 July 2006. Retrieved on 17 November 2015.
- ^ a b Butler, Rhett. "Shifting to a non-profit model for environmental news reporting", Mongabay.com, 29 October 2013. Retrieved on 11 November 2015.
- ^ "Jobs & Fellowships".
- ^ Bay Area Tropical Forest Network. "Bay Area Tropical Forest Network", BATFN, 11 November 2015. Retrieved on 11 November 2015.
- ^ Global Investigative Journalism Network "GIJN: Mongabay.org", 2015. Retrieved on 17 November 2015
- ^ Mongabay.org. "About Mongabay.org", Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- ^ Mongabay. "Mongabay-News", news.mongabay.com, 16 July 2020. Retrieved on 2 August 2020.
- ^ Sagita, Dessy. "Environmental portal launches in Indonesia" Archived 2016-03-05 at the Wayback Machine, Jakarta Globe, 22 May 2012. Retrieved on 17 November 2015.
- ^ Schonhardt, Sara. "New Satellites to Help Save Indonesian Forests", Voice of America, 12 June 2012. Retrieved on 17 November 2015.
- ^ Mongabay.org. "Mongabay-Indonesia", Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- ^ "Map the World", Tempo, 16 May 2014. Retrieved on 11 November 2015.
- ^ Mongabay.org. "Telling the tales behind the data", Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- ^ Payne, Octavia Aris and Mann, Sarah Alix. "Zooming In: “Sustainable” Cocoa Producer Destroys Pristine Forest in Peru", World Resources Institute, 9 June 2015. Retrieved on 17 November 2015.
- ^ Mongabay.org. "Mongabay.org opportunities", Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- ^ Mongabay.org. "Supporting mainstream media coverage of environmental concerns", Mongabay.org, 2015. Retrieved on 11 November 2015.
- ^ Roston, Eric (17 April 2008). "Green Website: Mongabay". Time. Archived from the original on April 21, 2008.
- ^ Field Museum. "Parker-Gentry Prize 2014 Rhett Butler" Archived 2022-02-26 at the Wayback Machine, Field Museum, 2014. Retrieved on 17 November 2015.
- ^ http://www.scienceseeker.org/2018/04/announcing-winners-of-science-seeker.html 2018
- ^ "Heinz Family Foundation announces 2022 Heinz Award recipients". Candid Philanthropy News Digest. 22 September 2022.
- ^ Heinz Awards. "Rhett Ayers Butler", 22 September 2022. Retrieved on 23 November 2022.
- ^ a b Mongabay.org. "Mongabay.org Annual Report 2013", Mongabay.org, 2014. Retrieved on 11 November 2015.
- ^ Ford Foundation. "Ford Foundation Grants Database", Ford Foundation, 2015. Retrieved on 17 November 2015.
- ^ MacArthur Foundation. "GRANTEE PROFILE: Mongabay.org", MacArthur Foundation, 2014. Retrieved on 17 November 2015.
- ^ Mongabay.org. "Mongabay.org Annual Report 2014", Mongabay.org, 2015. Retrieved on 11 November 2015.
- ^ Mongabay.org. "Guidestar: MONGABAYORG CORPORATION", Guidestar, 11 November 2015. Retrieved on 11 November 2015.
- ^ Mongabay.org. "Guidestar: MONGABAYORG CORPORATION", Guidestar, 26 August 2017. Retrieved on 26 August 2017.
- ^ Guidestar. "Mongabay Programs", Mongabay.org. Retrieved on 5 May 2021.
- ^ Charity Navigator. "Mongabay", Charity Navigator. Retrieved on 29 April 2021.
- ^ Guidestar. "Mongabayorg Corporation", Guidestar by Candid. Retrieved on 29 April 2021.
- ^ Mongabay.org. "Mongabay.org board", Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- ^ Treehugger. "The TH Interview: Rhett Butler of Mongabay.com", TreeHugger, 24 August 2006. Retrieved on 17 November 2015.
- ^ Meehan, Emily. "Not Letting Success Get to Your Head", The Wall Street Journal, 8 September 2006. Retrieved on 17 November 2015.
External links
[edit]Mongabay
View on GrokipediaHistory
Founding and Etymology
Mongabay was founded in 1999 by Rhett A. Butler, an economist whose interest in tropical rainforests stemmed from extensive personal travel and observations of deforestation in regions like Borneo and Madagascar.[8] [2] Butler launched the site from his home in Menlo Park, California, initially as a platform to promote awareness of biodiversity loss and environmental threats, drawing on his firsthand experiences in remote forests where he witnessed rapid habitat destruction driven by logging, agriculture, and mining.[9] The founding occurred amid growing global concern over rainforest depletion in the late 1990s, with Butler aiming to provide accessible information on wildlife, conservation efforts, and the economic drivers of environmental degradation, free from institutional affiliations.[10] The name "Mongabay" originates from Nosy Mangabe, a small island nature reserve off Madagascar's northeastern coast, renowned for its intact lowland rainforest and diverse primate populations, including the endangered aye-aye.[10] [2] Butler, who visited the island during his travels, adapted the Malagasy name "Nosy Mangabe"—meaning "big island of mangabey monkeys," referencing the habitat's historical association with mangabey-like lemurs—to an anglicized form suitable for a domain name, evoking the tropical wilderness he sought to highlight.[10] This choice reflected the site's early emphasis on rainforest ecosystems, where Nosy Mangabe exemplifies preserved biodiversity amid surrounding threats.[11]Initial Development (1999–2005)
Mongabay was established on June 8, 1999, by Rhett A. Butler as an independent online platform focused on environmental science, conservation news, and raising public awareness about wildlands and wildlife, particularly tropical rainforests.[12] [1] Butler, then in his early twenties and drawing from personal travels and his book A Place Out of Time: Tropical Rainforests and the Perils They Face, initiated the site as a solo venture operated from his home, initially producing content on rainforest ecosystems, deforestation threats, and biodiversity loss.[10] [13] In its formative years, Mongabay relied on advertising revenue for sustainability, allowing Butler to transition the project from a personal passion into a full-time news service without external funding or staff.[14] [9] Butler handled all aspects of operations, including research, writing, photography, and website maintenance, resulting in thousands of articles and tens of thousands of images published by the mid-2000s.[13] The content emphasized underreported global environmental issues, such as habitat destruction and species conservation, establishing the platform's reputation for detailed, field-informed reporting amid limited competition in online environmental journalism at the time.[8] Through 2005, Mongabay remained a bootstrapped, one-person operation, gradually building audience engagement through consistent output and organic search traffic, though precise visitor metrics from this era are not publicly detailed.[9] This period laid the groundwork for expansion by demonstrating viability via ad-supported independence, while Butler's direct involvement ensured a focus on empirical environmental data over advocacy narratives.[13] No major institutional partnerships or structural changes occurred, preserving its nimble, founder-driven model amid the dot-com era's challenges for niche websites.[14]Expansion and Institutionalization (2006–Present)
In 2006, Mongabay expanded beyond English-language content by launching non-English websites, initially including Spanish, Portuguese, Indonesian, Chinese, Japanese, German, and French versions, which by 2009 encompassed 28 sites with seven offering extensive coverage.[10] This internationalization aimed to address regional environmental reporting gaps in biodiverse areas.[12] The organization's institutionalization accelerated in late 2011 when founder Rhett A. Butler established Mongabay.org as a nonprofit entity to support expanded journalism and education efforts, culminating in its formal registration in 2012.[1] [12] This shift from an advertising-dependent model to nonprofit status enabled a focus on journalistic impact over traffic metrics, facilitating the launch of Mongabay-Indonesia in mid-2012 as the first dedicated regional bureau, which became Indonesia's leading environmental news service.[12] Subsequent regional expansions included Mongabay Latam in 2016 for Spanish-language coverage of Latin America, Mongabay India in 2018 with English and Hindi bureaus, Mongabay Brasil in 2019, Mongabay Hindi in 2020 (as a distinct initiative), and Mongabay Africa in 2023 with English and French operations.[1] [12] By the 2020s, Mongabay had grown into a global network employing hundreds of staff and engaging over 1,000 contributing journalists across 80 countries and six languages, producing approximately 5,000 stories, hundreds of videos, and 100 podcast episodes annually.[1] [12] In 2024, the organization doubled its Mongabay Africa team size, launched the Mongabay Data Studio for data-driven reporting, introduced a Newswire Desk for short-form updates, and initiated fellowship programs for French-speaking African journalists and Indigenous reporters in the Ecuadorian Amazon.[15] These developments coincided with a 55% increase in readership to 36 million users that year, underscoring the nonprofit structure's role in sustaining in-depth, underreported coverage.[15] The governance framework, including a board of directors chaired by Holt Thrasher and featuring conservation experts like former Nature Conservancy president Steve McCormick, further supported this institutional maturation.[16]Organizational Structure
Non-Profit Governance and Leadership
Mongabay.org, the non-profit arm of Mongabay established in 2012 as a 501(c)(3) organization, operates under the oversight of a board of directors responsible for strategic direction and fiduciary duties.[17][18] The board, chaired by Holt Thrasher—who serves concurrently as treasurer and brings over 35 years of experience in investment banking, IT, and conservation advocacy—guides the organization's mission to deliver environmental journalism and education.[16] Rhett Ayers Butler, Mongabay's founder since 1999, holds the positions of CEO, executive director, and executive editor, managing day-to-day operations including editorial strategy and global expansion.[19] The leadership team supporting Butler includes Matthew Boyer as Vice President of Strategic Initiatives and Willie Shubert as Vice President of Programs and Executive Editor, focusing on innovation, program development, and content oversight.[20] The board comprises experts in conservation, sustainability, and philanthropy, such as Debby Ng (wildlife ecologist and journalist), Jeannie Sedgwick (former Packard Foundation director), Katie LaFleur (social impact investor), Kristin Rechberger (CEO of Dynamic Planet), Peter Riggs (policy advisor), Robin Martin (geography professor and co-founder of Hawaii Marine Education and Research Center), Steve McCormick (former Nature Conservancy president), Steve Rhee (sustainable resource management specialist), Tim Kelly (former National Geographic Society president), and Winnie Lam (Nike's Senior Director of Sustainability Technology).[16] Recent additions, including Winnie Lam in 2024, reflect efforts to incorporate technology and corporate sustainability perspectives.[21] This composition ensures diverse input on governance, though operational autonomy rests with the CEO, aligning with standard non-profit models emphasizing mission-driven decision-making over profit motives.[16]Finances and Funding Sources
Mongabay.org Corporation functions as a 501(c)(3) tax-exempt public charity, with revenues predominantly sourced from philanthropic foundation grants and individual contributions, supplemented by minor advertising income. In fiscal year 2023, total revenue reached $11,713,404, of which $11,062,034—or 94.5%—originated from contributions and grants, while other revenue totaled $651,370.[22] Expenses for the same period amounted to $5,747,891, with 90% allocated to programmatic activities, leaving net assets at $17,295,415 by year-end.[22] Tax filings reported to the IRS indicate consistent reliance on contributions, which comprised 98.1% of $10,436,834 in revenue for 2022 and 98.7% of $6,871,045 in 2021.[17] Key philanthropic supporters include the Arcus Foundation, Climate and Land Use Alliance, Ford Foundation, Gordon and Betty Moore Foundation, MacArthur Foundation, David and Lucile Packard Foundation, Overbrook Foundation, Rockefeller Philanthropy Advisors, Walton Family Foundation, and World Resources Institute.[23] In 2023, organizations donating $100,000 or more encompassed the Arcus Foundation, Ford Foundation, Gordon and Betty Moore Foundation, Rockefeller Philanthropy Advisors, and Walton Family Foundation; additional grants in the $50,000–$99,999 range came from the Acton Family Giving and New Venture Fund, while the David and Lucile Packard Foundation and Marisla Foundation contributed $25,000–$49,999.[22] The Ford Foundation, for instance, provided $600,000 total, including $500,000 approved in February 2021 and a $100,000 increase in March 2023.[24]| Fiscal Year | Total Revenue | Contributions/Grants | % of Revenue from Contributions | Total Expenses |
|---|---|---|---|---|
| 2023 | $11,713,404 | $11,062,034 | 94.5% | $5,747,891 |
| 2022 | $10,436,834 | $10,241,796 | 98.1% | $5,092,164 |
| 2021 | $6,871,045 | $6,779,536 | 98.7% | $3,976,102 |
