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Multimedia Broadcast Multicast Service
Multimedia Broadcast Multicast Services (MBMS) is a point-to-multipoint interface specification for existing 3GPP cellular networks, which is designed to provide efficient delivery of broadcast and multicast services, both within a cell as well as within the core network. For broadcast transmission across multiple cells, it defines transmission via single-frequency network configurations. The specification is referred to as Evolved Multimedia Broadcast Multicast Services (eMBMS) when transmissions are delivered through an LTE (Long Term Evolution) network. eMBMS is also known as LTE Broadcast.
Target applications include mobile TV and radio broadcasting, live streaming video services, as well as file delivery and emergency alerts.
Questions remain whether the technology is an optimization tool for the operator or if an operator can generate new revenues with it. Several studies have been published on the domain identifying both cost savings and new revenues.
In 2013, Verizon announced that it would launch eMBMS services in 2014, over its nationwide (United States) LTE networks. AT&T subsequently announced plans to use the 700 MHz Lower D and E Block licenses it acquired in 2011 from Qualcomm for an LTE Broadcast service.
Several major operators worldwide have been lining-up to deploy and test the technology. The frontrunners being Verizon in the United States, Kt and Reliance in Asia, and recently EE and Vodafone in Europe.
In January 2014, Korea’s Kt launched the first commercial LTE Broadcast service. The solution includes Kt’s internally developed eMBMS Bearer Service, and Samsung mobile devices fitted with the ENENSYS Expway Middleware as the eMBMS User Service.
In February 2014, Verizon demonstrated the potential of LTE Broadcast during Super Bowl XLVIII, using Samsung Galaxy Note 3s, fitted with ENENSYS Expway's eMBMS User Service.
In July 2014, Nokia demonstrated the use of LTE Broadcast to replace Traditional Digital TV. This use case remains controversial as some study are doubting about the capability of LTE Broadcast to address this use case efficiently in its current version.
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Multimedia Broadcast Multicast Service
Multimedia Broadcast Multicast Services (MBMS) is a point-to-multipoint interface specification for existing 3GPP cellular networks, which is designed to provide efficient delivery of broadcast and multicast services, both within a cell as well as within the core network. For broadcast transmission across multiple cells, it defines transmission via single-frequency network configurations. The specification is referred to as Evolved Multimedia Broadcast Multicast Services (eMBMS) when transmissions are delivered through an LTE (Long Term Evolution) network. eMBMS is also known as LTE Broadcast.
Target applications include mobile TV and radio broadcasting, live streaming video services, as well as file delivery and emergency alerts.
Questions remain whether the technology is an optimization tool for the operator or if an operator can generate new revenues with it. Several studies have been published on the domain identifying both cost savings and new revenues.
In 2013, Verizon announced that it would launch eMBMS services in 2014, over its nationwide (United States) LTE networks. AT&T subsequently announced plans to use the 700 MHz Lower D and E Block licenses it acquired in 2011 from Qualcomm for an LTE Broadcast service.
Several major operators worldwide have been lining-up to deploy and test the technology. The frontrunners being Verizon in the United States, Kt and Reliance in Asia, and recently EE and Vodafone in Europe.
In January 2014, Korea’s Kt launched the first commercial LTE Broadcast service. The solution includes Kt’s internally developed eMBMS Bearer Service, and Samsung mobile devices fitted with the ENENSYS Expway Middleware as the eMBMS User Service.
In February 2014, Verizon demonstrated the potential of LTE Broadcast during Super Bowl XLVIII, using Samsung Galaxy Note 3s, fitted with ENENSYS Expway's eMBMS User Service.
In July 2014, Nokia demonstrated the use of LTE Broadcast to replace Traditional Digital TV. This use case remains controversial as some study are doubting about the capability of LTE Broadcast to address this use case efficiently in its current version.