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Recommender system

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Recommender system

A recommender system (RecSys), or a recommendation system (sometimes replacing system with terms such as platform, engine, or algorithm) and sometimes only called "the algorithm" or "algorithm", is a subclass of information filtering system that provides suggestions for items that are most pertinent to a particular user. Recommender systems are particularly useful when an individual needs to choose an item from a potentially overwhelming number of items that a service may offer. Modern recommendation systems such as those used on large social media sites and streaming services make extensive use of AI, machine learning and related techniques to learn the behavior and preferences of each user and categorize content to tailor their feed individually. For example, embeddings can be used to compare one given document with many other documents and return those that are most similar to the given document. The documents can be any type of media, such as news articles or user engagement with the movies they have watched.

Typically, the suggestions refer to various decision-making processes, such as what product to purchase, what music to listen to, or what online news to read. Recommender systems are used in a variety of areas, with commonly recognised examples taking the form of playlist generators for video and music services, product recommenders for online stores, or content recommenders for social media platforms and open web content recommenders. These systems can operate using a single type of input, like music, or multiple inputs within and across platforms like news, books and search queries. There are also popular recommender systems for specific topics like restaurants and online dating. Recommender systems have also been developed to explore research articles and experts, collaborators, and financial services.

A content discovery platform is an implemented software recommendation platform which uses recommender system tools. It utilizes user metadata in order to discover and recommend appropriate content, whilst reducing ongoing maintenance and development costs. A content discovery platform delivers personalized content to websites, mobile devices and set-top boxes. A large range of content discovery platforms currently exist for various forms of content ranging from news articles and academic journal articles to television. As operators compete to be the gateway to home entertainment, personalized television is a key service differentiator. Academic content discovery has recently become another area of interest, with several companies being established to help academic researchers keep up to date with relevant academic content and serendipitously discover new content.

Recommender systems usually make use of either or both collaborative filtering and content-based filtering, as well as other systems such as knowledge-based systems. Collaborative filtering approaches build a model from a user's past behavior (e.g., items previously purchased or selected and/or numerical ratings given to those items) as well as similar decisions made by other users. This model is then used to predict items (or ratings for items) that the user may have an interest in. Content-based filtering approaches utilize a series of discrete, pre-tagged characteristics of an item in order to recommend additional items with similar properties.

The differences between collaborative and content-based filtering can be demonstrated by comparing two early music recommender systems, Last.fm and Pandora Radio. We can also look at how these methods are applied in e-commerce, for example, on platforms like Amazon.

Each type of system has its strengths and weaknesses. In the above example, Last.fm requires a large amount of information about a user to make accurate recommendations. This is an example of the cold start problem, and is common in collaborative filtering systems. Whereas Pandora needs very little information to start, it is far more limited in scope (for example, it can only make recommendations that are similar to the original seed).

Recommender systems are a useful alternative to search algorithms since they help users discover items they might not have found otherwise. Of note, recommender systems are often implemented using search engines indexing non-traditional data. In some cases, like in the Gonzalez v. Google Supreme Court case, may argue that search and recommendation algorithms are different technologies.

Recommender systems have been the focus of several granted patents, and there are more than 50 software libraries that support the development of recommender systems including LensKit, RecBole, ReChorus and RecPack.

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