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WDIV-TV
WDIV-TV
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WDIV-TV (channel 4) is a television station in Detroit, Michigan, United States, affiliated with NBC. It serves as the flagship broadcast property of the Graham Media Group subsidiary of Graham Holdings Company. WDIV-TV maintains studio facilities on West Lafayette Boulevard in Detroit, making it the only major television station in the market with offices and studios within the Detroit city limits. Detroit's other television stations are all based in the suburb of Southfield; WDIV's transmitter is, however, located on Greenfield Road in Southfield.

Key Information

History

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Early history

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The station first signed on the air as WWDT on October 23, 1946, for one day of demonstrative programming;[4] regular programming commenced on March 4, 1947. It was the first television station in Michigan and the tenth station to sign on in the United States overall. The station was originally owned by the Evening News Association, parent company of The Detroit News, along with WWJ radio (AM 950 and FM 97.1, later WXYT-FM). On May 15, 1947, the television station changed its call letters to WWJ-TV to match its radio sisters. Channel 4 has always been an NBC affiliate owing to WWJ radio's longtime affiliation with the NBC Red Network, but also aired some programs from the DuMont Television Network prior to WJBK-TV (channel 2)'s sign-on in October 1948.

Channel 4 had a number of broadcasting firsts in Michigan including the first telecast of Detroit Tigers, Red Wings and Lions games as well as the state's first televised newscasts. The station's studios were originally located at 600 West Lafayette, across the street from the Detroit News building in downtown Detroit (and next door to its modern studio location). In 1954, the station moved its 1,004-foot (306 m) transmitter from the Penobscot Building in Downtown Detroit to the intersection of Greenfield and Lincoln roads in Southfield. Network programming was broadcast in color starting in 1954. The station began broadcasting its newscasts and other locally produced programs in color in 1960, when it purchased new studio camera equipment.

Over the years, the Evening News Association acquired several other broadcasting outlets, such as KTVY (now KFOR-TV) in Oklahoma City, KOLD-TV in Tucson, Arizona, and WALA-TV in Mobile, Alabama. Eventually, the Evening News Association created Universal Communications Corporation as a holding company for its broadcasting interests, with WWJ-AM-FM-TV as the flagship stations.

Trade to The Washington Post Company

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In 1969, the Federal Communications Commission (FCC) began to impose restrictions on the common ownership of print and broadcast media in the same market. The combination of the Detroit News and WWJ-AM-FM-TV was given grandfathered protection from the new regulations, but by the mid-to-late 1970s, the Evening News Association was under pressure to break up its Detroit cluster voluntarily. Fearing that an FCC-forced divestiture was imminent, the Evening News Association agreed to trade WWJ-TV to the Washington Post Company in return for that company's flagship station, WTOP-TV (later WDVM-TV and then WUSA).[5] On July 22, 1978, due to an FCC regulation in place at the time that forbade TV and radio stations in the same market but with different ownership groups from sharing the same call signs, channel 4 changed its call letters to WDIV-TV,[6] for "Detroit's IV" (representing the Roman numeral for 4). Additionally, in a series of promotional announcements with news anchor Dwayne X. Riley, the new call letters were said to represent the phrase, "Where Detroit Is Vital". The WWJ-TV call sign was later adopted for use by the former WGPR-TV (channel 62) after its 1995 purchase by CBS, which had acquired WWJ radio in 1989 (CBS sold off its radio unit in 2017); the existing WWJ-TV is a separate entity not related to WDIV.

Ultimately, the FCC never imposed any limitations on ownership of television stations and newspapers in the same market and the exchange of stations between the Evening News Association (eventually subsumed by the Gannett Company in 1985 and later known as Tegna following the split of the Gannett Company in 2015) and The Washington Post Company (which was renamed Graham Holdings Company following the sale of The Washington Post in 2013) became somewhat unusual in television broadcasting.

In 1982, WDIV moved out of its facility (which had been built in 1936 for WWJ radio and expanded in 1948, and is named the Walker-Roehrig Building) adjacent to the headquarters of the Detroit News and moved one block to its modern broadcast facility at West Lafayette Boulevard. The building has also housed the headquarters of Graham Media Group since 1997; the "Local" branding used by most of the group's stations began at WDIV alongside its acquiring of flagship status in 2000. The station later became available outside the Detroit market when it was selected for inclusion on many Canadian cable providers in the late 1980s and early 1990s. WDIV's signal has been uplinked on C-band satellite since at least 1988. In 2004, the station bolstered local programming by securing broadcast rights to several Detroit Pistons basketball games (Fox Sports Detroit—now called FanDuel Sports Network Detroit—became the Pistons' sole broadcaster in 2008) as well as returning as the host television station for the North American International Auto Show. The station airs the auto show's charity preview, America's Thanksgiving Parade (both in high definition), the Ford Fireworks on the Detroit International Riverfront, and the charity event "The Hob-Nobble Gobble" which is held the Friday before the week of Thanksgiving.

On April 15, 2005, former WDIV employee John Owens was shot in the station's lobby by Epifanio Rivas, Jr., a man with a history of harassing WDIV employees. Rivas was charged with attempted murder, while Owens remained in the hospital in critical but stable condition. On November 21, 2006, Wayne County Circuit Court Judge James Callahan sentenced Rivas to 16 to 32 years in prison for the shooting; he was also sentenced to two years for a felony firearm conviction. In December 2008, WDIV began streaming its newscasts online as part of a redesign of the station's website. On June 21, 2010, The 52nd Annual Target Fireworks were produced and aired entirely in high definition. On August 6, 2010, WDIV-TV and WXYZ-TV (channel 7) became the first stations in Detroit to offer Mobile DTV feeds.

On the evening of April 14, 2011, a suitcase containing a suspected improvised explosive device was left in the WDIV studio lobby after the person who planted the device was denied entry by the station's security guard, prompting the Detroit Police Bomb Squad to evacuate the studio as well as the Doubletree Hotel across the street. That night's 11 p.m. newscast was broadcast from the corner of Lafayette and Howard streets; the evacuation resulted in master control operations being inaccessible, preventing the broadcast or editing of news stories, and the broadcast of commercials. The station's virtual channel temporarily reverted to 45.1 (the station's physical digital channel), with HD content downconverted to 720p. The device was detonated minutes later, with police giving the all-clear at 11:15 p.m. for the news crew to re-enter the studio.[7]

Upon re-entering the studio, anchor Devin Scillian explained that WDIV has a policy of not immediately reporting bomb threats unless there is a true threat of an explosion or loss of life. However, because staff was barred access into the studio for the 11 p.m. newscast, an explanation as to why they were on the street, broadcasting from the station's mobile truck instead of the studio, needed to be given. The news was first reported by the Twitter and Facebook accounts of WDIV's news staff; WJBK, WXYZ-TV and WMYD (channel 20) reported on the situation while during the lockout, before the WDIV mobile truck could return to the studios from its assignments. A sweater and some empty soda cans were later found in the briefcase which was left by a homeless man that had followed a WDIV employee in for warmth and coffee; the man was brought to Detroit Receiving Hospital for observation the next day. The Detroit Police Department and Post-Newsweek's management said that no charges would be filed, calling it "just a big misunderstanding".

Programming

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WDIV-TV is one of the few television stations in the United States to have aired Wheel of Fortune and Jeopardy! from the beginning of their respective syndication runs in 1983 and 1984.[8] Because of this, the programs did not air on CBC owned-and-operated station CBET-DT in Windsor during the years the Canadian network carried the game shows; they were removed from the CBC schedule in 2012.[9]

Programming preemptions

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In the 1970s and 1980s, WDIV preempted one to two hours of NBC's daytime programming every day. The station also refused to air Late Night with David Letterman and its successor, Late Night with Conan O'Brien at 12:35 a.m. for many years, and initially did not clear the Letterman-era program at all.[10] Instead, until 1999, the station opted to rebroadcast The Jenny Jones Show in that timeslot, along with off-network syndicated programs such as Barney Miller.[8]

During the 1978–79 season, it aired This Morning, a locally based talk show hosted by Cathie Mann, in place of the game shows Card Sharks and All Star Secrets,[11] while for many years, NBC's 12:30 p.m. programming was preempted in favor of a newscast.[12][13] During the 1983–84 season, the newscast was expanded to an hour, preempting NBC's noon programming (most notably Super Password). That season, WDIV also preempted the 1983 revival of Dream House in favor of the much more popular syndicated game show Tic-Tac-Dough.[10]

From its debut until September 9, 2022, WDIV has also delayed the fourth hour of Today (which nationally airs at 10 am), airing it generally at 11 am, save for a period from 2013 to 2015 when it aired at 2 p.m. after the launch their own local talk show Live in the D. In its place, WDIV has aired The Ellen DeGeneres Show, The Ricki Lake Show and Rachael Ray at 10 am, with Live in the D airing in that timeslot.

The station did not carry NBC's late night rerun of the fourth hour of Today until 2019, preferring to carry an encore of the 11 p.m. newscast, paid programming, and a second run of Inside Edition. The Today encore was dropped sometime during the COVID-19 pandemic, returning to the previous schedule. Along with all other Post-Newsweek stations, WDIV refused to air any of NBC's televised poker programming, including Poker After Dark, the National Heads-Up Poker Championship and Face the Ace.

From 1999 to 2002, WDIV did not clear the soap opera Passions at 2 p.m. Instead, it aired on WADL (channel 38) at noon on a day-behind basis, while WDIV aired daytime talk shows at 2 p.m.; Houston sister station KPRC-TV did this as well until August 30, 2004, when it became the last NBC station to carry Passions at 2 p.m. These two stations were the only NBC affiliate holdouts to the show; the issue was rendered moot when NBC canceled the soap opera in 2007. WDIV, KPRC-TV and Bonneville International–owned NBC affiliate KSL-TV in Salt Lake City also never carried Sunset Beach; the soap was seen, respectively, on WKBD, KTXH and KOOG (at the time, the former two were UPN affiliates and the latter was a WB affiliate).

NBC programming is preempted for special events, including the annual Ford Fireworks and America's Thanksgiving Parade (whose coverage preempts the live Macy's Thanksgiving Day Parade broadcast on the station, the latter's afternoon rebroadcast is additionally preempted with Graham-produced filler programs, syndicated shows, and infomercials). On most national holidays, scheduled programming is typically preempted, aside from sports and select NBC prime time programming such as movies or specials.

Local programs and personalities

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WDIV was the launching pad for several locally produced shows that went national. The station broadcast the talk show Sonya (hosted by Dr. Sonya Friedman) live at 4 p.m. It was so popular that the station under the banner of Post-Newsweek Stations, syndicated it on a delayed basis to USA Network (which is now co-owned with NBC under NBCUniversal). WDIV also produced the afternoon variety show The Tony Orlando Show at 4 p.m. However, the station's management canceled the program after one year to run the syndicated daytime talk show The Jenny Jones Show.

WDIV later signed WOMC (104.3 FM) morning radio host Dick Purtan to perform live segments during a 4–5 p.m. comedy block called Purtan's People. It was followed by WOMC's Tom Ryan with a monthly special that showed B-movies with comedy skits (in which Ryan played a character known as Count Scary). This was during the heyday of NBC's late-night success Second City Television and Joe Flaherty's Count Floyd. Eventually, Count Scary was dropped by WDIV and moved on to WKBD-TV (channel 50)'s Shocktoberfest. One local program idea that almost cost the station was for a Detroit-based comedy-drama called Hamtramck which aired only once. It created a storm of controversy with the Hamtramck/Polish American community. The program's executive producer, Alan Frank, apologized to the community.

Meteorologist Chuck Gaidica hosted the Michigan Lottery's game shows and his own show. Sports director Bernie Smilovitz also hosted a couple of shows including The Chuck and Bernie Show in which featured then Detroit Pistons coach Chuck Daly, and The Sparky and Bernie Show with Detroit Tigers manager Sparky Anderson. Smilovitz also hosted Bernie's Bloopers/Weekend at Bernie's bloopers specials.

Sports

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WDIV was the over-the-air television flagship station of the Detroit Tigers, a relationship that lasted twenty seasons, from 1975 to 1994, and previously from 1947 to 1952. During the majority of WDIV's second tenure as the Tigers' broadcast outlet, Hall of Famers George Kell and Al Kaline served as play-by-play announcer and color analyst, respectively, on the telecasts. Bernie Smiltovitz hosted the station's pregame show, Tigers 'XX ('84, '85, etc.) during most of WDIV's time as the TV home of the Tigers. As a result of the station's carriage of Tigers games (which usually ranged between 40 and 50 telecasts per season, the majority of them on weekends), WDIV preempted or rescheduled any affected NBC programming that was displaced. The station also carried any Tigers games when they were featured nationally as part of NBC's MLB coverage from its 1947 sign-on until 1989; this included World Series victories in 1968 and 1984.

WDIV and WDWB/WMYD shared the over-the-air broadcast rights to the Detroit Pistons, from 2004 to 2008. After the 2007–08 season, the Pistons' local telecasts became exclusive to Fox Sports Detroit. As the co-flagship of the Pistons' television network, WDIV was the local outlet that televised the "Malice in the Palace" between the Pistons and the Indiana Pacers on the night of November 19, 2004, which led to the most infamous brawl in NBA history near that game's conclusion; the station also aired any Pistons games via NBC's broadcast contract with the NBA from 1990 to 2002, and will do so again with the start of the 2025–26 season.

The station has also carried the NFL's Detroit Lions, but not as an "official station" partner where it broadcast pre-season and team programming. From 1970 to 1997, via NBC's broadcast contract with the American Football Conference, home interconference contests were aired on channel 4 (which included the Thanksgiving games in some years). Since 2006, Lions games are shown on the station as part of NBC's Sunday Night Football package.

Additionally, through NBC's broadcast contract with the NHL, Detroit Red Wings games were carried until the deal's end in 2021, including the team's winning run through the 2008 Stanley Cup Finals as well as the team's appearance in the 2009 Stanley Cup Finals, though it often had to compete with CBC Television's CBET-DT across the river in Windsor, which also carries NHL playoff coverage.

Since 2023, the station has carried select Michigan Wolverines football games through NBC's broadcast contract with the Big Ten Conference.

News operation

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WDIV-TV Local 4 News remote van.

WDIV-TV presently broadcasts 36+12 hours of locally produced newscasts each week (with six hours each weekday, three hours on Saturdays and 3+12 hours on Sundays). The station uses a Eurocopter A350 helicopter for newsgathering, which is also shared with WJBK and WXYZ-TV through a Local News Service agreement with those stations' respective owners Fox Television Stations and the E. W. Scripps Company. This helicopter features a completely digital HD video system and is quite noticeable from the ground with its large front camera pod and distinctive red paint (hence the callsign "Red Bird"). WDIV also purchases services from Metro Traffic, which provides traffic reporting from its analog SD video platform, aloft on a Bell 206 airframe. This helicopter is blue and white with a smaller camera pod. Both helicopters are operated by HeliInc, which provides aircraft services to broadcasters in many markets.

WDIV's news department operates a fleet of 14 newsgathering vehicles, including 11 standard news ENG (electronic news-gathering) Ford E350 vans with two-band digital microwave transmitters and video editing platforms. One of these trucks is a dual-purpose microwave truck and digital satellite uplink package. The station has one micro-ENG E150 van capable of rapid deployment short-range broadcasts and one additional satellite uplink vehicle with a much larger 1.8-meter antenna.

On January 8, 2007, the station added a half-hour late afternoon newscast at 4 pm. In the spring of 2007, WDIV received an RTNDA Edward R. Murrow Award, one of the highest honors in broadcast journalism. "The China Syndrome", reported and produced by Devin Scillian, was named Best Documentary. On August 19, 2007, starting with the 11 p.m. newscast, WDIV became the second television station in Detroit to begin broadcasting its local newscasts in high definition.

In August 2013, WDIV dropped its noon newscast and converted it into an online-only broadcast to attract viewers who are at work during that timeslot. Viewer demand resulted in the station relaunching the noon newscast on the television station on January 13, 2014.[14]

In August 2014, WDIV unveiled a new studio, designed in-house and constructed by the Livonia, Michigan–based company EWI Worldwide.[15]

On November 11, 2016, Carmen Harlan retired after 38 years at the station to spend more time with her grandchildren.[16]

On September 12, 2022, WDIV expanded its noon newscast to a full hour full-time.

Notable former on-air staff

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Technical information

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Subchannels

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The station's signal is multiplexed:

Subchannels of WDIV-TV[20]
Channel Res. Aspect Short name Programming
4.1 1080i 16:9 WDIV-HD NBC
4.2 480i H&I Heroes & Icons
4.3 MeTV MeTV
4.4 COZI Cozi TV
20.2 480i 16:9 WMYD-AT Antenna TV (WMYD)
  Broadcast on behalf of another station

WDIV's second digital subchannel formally carried programming from NBC Weather Plus, which folded in November 2008. WDIV-TV also has a Mobile DTV feed of subchannel 4.1, labelled "Local 4", broadcasting at 1.83 Mbit/s.[21][22]

WDIV-DT2 was one of the few affiliates of This TV to have been affiliated with the network through most of its entire history, even as it was dropped in several other markets before Allen Media Group purchased the network in 2021. The network shut down on May 31, 2024, without prior on-air notice or announcement from Allen Media Group. The feed was replaced by a simulcast of the WDIV's fourth subchannel, Cozi TV. In September 2025, Heroes & Icons, which was previously on the fourth subchannel of WJBK, replaced the Cozi TV simulcast.

On July 30, 2015, WDIV-TV became the market's affiliate for Weigel Broadcasting's MeTV network through their third subchannel. WDIV-DT3 is used as an overflow feed for network and syndicated programming if the latter is preempted by breaking news or severe weather coverage on 4.1.

On January 3, 2020, WDIV-TV activated a fourth subchannel, which broadcasts Cozi TV, a network owned by NBC's parent company NBCUniversal. This makes WDIV-TV the third station in the Detroit market to have been affiliated with Cozi TV, which was previously on WMYD and on WADL.

Analog-to-digital conversion

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WDIV-TV signed on its digital signal on UHF channel 45 on March 1, 1999. The station ended regular programming on its analog signal, over VHF channel 4, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal continued to broadcast on its pre-transition channel 45, using virtual channel 4.[23][24]

As part of the SAFER Act,[25] WDIV kept its analog signal on the air until June 26 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.

In March 2017, the station announced that it would move its digital signal to UHF channel 32.

Out-of-market coverage

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WDIV's over-the-air signal can be picked up as far away as Flint, Lapeer, and Adrian in Michigan, as well as Toledo, Ohio, and even London, Ontario. WDIV is also one of only three American stations—all in Detroit—that mention Windsor and London as among their primary viewing areas, alongside WMYD and WJBK.

WDIV is carried on most cable providers in Southeast Michigan, Southwestern Ontario and Northwestern Ohio. It is also carried on several other Canadian cable providers including Rogers Cable in the capital city of Ottawa well away from the range of its signal. It is one of five Detroit area television stations seen in Canada on satellite provider Shaw Direct and was the original affiliate offered by CANCOM (now Shaw Broadcast Services) starting in September 1983. WDIV is also carried on some cable providers in the Upper Peninsula of Michigan in communities such as Seney, Republic and Grand Marais.

CANCOM/Shaw's carriage of WDIV stretches outside of Canada with cable carriage in places as varied as far northern New York state (Alexandria Bay) (since removed in 2024), all of Bermuda, parts of Latin America and for a time in the early 1990s, some parts of Ireland (with a delay).[26] In addition, WDIV is carried on some cable providers in Mexico, via Shaw Broadcast Services, such the Cablemás system in Ciudad Juárez, which offers WDIV instead of fellow NBC affiliate KTSM-TV in nearby El Paso, Texas. From 1985 to circa 1998, WDIV was the NBC affiliate carried by Cable Atlantic (now Rogers Cable) in Newfoundland and Labrador including in St. John's before the provider switched to the network's Boston affiliate WHDH (which was affiliated with NBC from 1995 to 2017; it is now independent).

Coverage on cable providers outside the Detroit–Windsor market may be subject to syndication exclusivity and network blackouts in the United States and simsubbing in Canada.

See also

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References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
WDIV-TV, branded as Local 4, is an NBC-affiliated television station licensed to Detroit, Michigan, United States, serving as the flagship station of the Detroit television market. It broadcasts a digital signal on UHF channel 32, mapped to virtual channel 4, from a transmitter located in Southfield, with studios in downtown Detroit's Fisher Building. Owned by Graham Media Group—a subsidiary of Graham Holdings Company—WDIV-TV has been a commercial full-service television station since its inception, holding FCC facility ID 53114 and operating under licensee Graham Media Group, Michigan, Inc. The station first signed on the air as WWDT on March 4, 1947, following a test broadcast on October 23, 1946, making it the first television station in and the sixth in the United States. Originally owned by , it adopted the WWJ-TV call letters in 1949 after acquiring the WWJ radio station and became a dominant force in local during its early decades. In 1978, following an acquisition by Post-Newsweek Stations (a of Company), the call sign changed to WDIV-TV, and the station underwent a significant that emphasized innovative news programming and , earning it a reputation as a market leader. Following the 1978 acquisition, ownership remained with the group until 2014, when the parent company was renamed and the stations division became , under which it has continued to operate from its longtime downtown studios. WDIV-TV is renowned for its award-winning local news coverage, including multiple Regional Edward R. Murrow Awards, National Association of Broadcasters Service to America Awards, Michigan Emmy Awards, and being named Michigan Association of Broadcasters Station of the Year for nine consecutive years (as of 2023). As the top-rated NBC affiliate among the 40 largest U.S. markets, it produces extensive programming such as the morning show Live in the D, investigative series like Local 4 Defenders, and partners in major community events including the America's Thanksgiving Parade and Ford Fireworks. Its digital platform, ClickOnDetroit.com, ranks as 's most-visited TV station website, providing , weather updates, and across devices.

History

Founding and early operations

WDIV-TV traces its origins to October 23, 1946, when it signed on as WWDT for a one-day public demonstration of television broadcasting in , marking the city's and Michigan's first such event. Owned by the Evening News Association, publishers of , the station operated from a makeshift studio in the newspaper's downtown building, where the noise of printing presses occasionally intruded on early transmissions. This experimental broadcast featured a test pattern, recorded music, and demonstrations tied to a postwar products exposition, reflecting the era's enthusiasm for emerging technology amid II's aftermath. Regular programming commenced on March 4, 1947, as Michigan's inaugural and the sixth in the United States, with initially limited coverage. The station's debut day included a test pattern at 2:30 p.m., a video adaptation of the popular radio show , and a cooking demonstration, establishing a foundation in local variety content. On May 15, 1947, the call letters changed to to align with the newspaper's established radio station WWJ (950 AM), and by June 3 regularly scheduled programs began, including the first televised Tigers baseball game. Early programming emphasized community-oriented efforts, such as the first telecast of the and complete university extension courses broadcast for educational access in postwar . Affiliation with began on March 31, 1948, solidifying 's role in delivering national content alongside local fare like The Hudson Sketchbook, a variety program hosted by Pat Tobin that previewed modern home shopping formats, and children's shows such as Junior Jamboree. Live remote broadcasts emerged as key milestones, with the station airing 26 Tigers games in 1948, the first football game on September 5, 1947, a college matchup between and Michigan State on September 27, 1947, and the inaugural Red Wings hockey game on October 19, 1947. These efforts, combined with coverage of events like the November 1947 Day , positioned as a vital link for community engagement and entertainment in Detroit's recovering economy. In the 1950s, operational expansions included the adoption of color programming with the first broadcast on January 1, 1954, making WWJ-TV a pioneer in Michigan for enhanced visual quality. A new studio addition to the existing radio facility at 600 West Lafayette Boulevard opened in 1952, accommodating growing production needs for shows like Mischa Kottler at the Piano, Inside Hollywood, and the innovative Traffic Court, the first televised court program. Through the 1960s, the station continued building its foundational presence with local variety and public affairs initiatives, such as wrestling broadcasts and symphony relays, while maintaining its NBC ties and commitment to serving Detroit's diverse postwar audience.

Ownership changes

In 1978, the Evening News Association, which owned WWJ-TV alongside The Detroit News, traded the station to The Washington Post Company in exchange for WTOP-TV (channel 9) in , to comply with rules prohibiting common ownership of newspapers and broadcast stations in the same market. The transaction, approved by the FCC in May 1978, led to the station adopting the new WDIV-TV on , 1978, marking a shift from its historical ties to the WWJ radio legacy. Following the acquisition, WDIV-TV operated under Post-Newsweek Stations, Inc., a subsidiary of , which emphasized enhanced local programming and facilities upgrades to strengthen its market position. In 1982, under this ownership, the station relocated its studios from the historic WWJ Building at 600 West Lafayette Boulevard to a new, modern facility directly across the street at 550 West Lafayette Boulevard in , improving production capabilities and operational efficiency. This move reflected Post-Newsweek's investment in infrastructure to support expanded news and programming operations. The Washington Post Company restructured in 2013, renaming itself Graham Holdings Company, and in July 2014, Post-Newsweek Stations became , with WDIV-TV serving as its flagship property. Under , the station has continued to invest in newsroom technology, including digital integration and advanced broadcasting tools, to maintain its leadership in local . As of 2025, WDIV-TV remains stably owned by , a of Company, with no reported major sales or ownership shifts, allowing focus on ongoing enhancements to content delivery and .

Programming

Network affiliation and preemptions

WDIV-TV has been affiliated with the television network since March 31, 1948, when its predecessor station switched from to become Detroit's outlet. This affiliation has remained stable through various industry shifts, including the major 1994–1996 network realignment triggered by Fox's acquisition of New World Communications stations, which prompted swaps among , , and ABC affiliates in —such as moving to and becoming —but left WDIV unaffected due to its existing long-term contract renewed that year. Historically, WDIV exercised significant scheduling autonomy by preempting portions of NBC's lineup to prioritize local or syndicated content, a common practice among affiliates in the pre-cable era. In the 1970s and 1980s, the station regularly skipped soaps and other programming, such as episodes of Another World and The Doctors, to accommodate paid religious broadcasts or extended local news blocks. Late-night preemptions were also notable; WDIV declined to air the first two seasons of (1975–1977), opting for movies or infomercials instead, while a UHF carried the show in the market. Similarly, the station delayed or preempted during the 1980s, citing concerns over its edgy content and late timing for local audiences. To fill these gaps, WDIV turned to syndicated programming, acquiring Wheel of Fortune upon its national syndication debut in September 1983 and Jeopardy! the following year in 1984, both of which became staples in early evening slots and helped bolster ratings during preempted network hours. By the , as cable penetration grew and enforced stricter clearance policies, WDIV curtailed most preemptions, aligning more closely with the network feed while reserving interruptions primarily for breaking or emergencies. Today, the station clears nearly all programming, with digital subchannels and streaming options further minimizing deviations.)

Local and syndicated programming

WDIV-TV has produced a variety of original local programming to engage its Detroit audience, with a focus on lifestyle and community topics. The station's flagship local show, Live in the D, is a weekday lifestyle program that debuted on August 12, 2013, highlighting positive aspects of neighborhoods, culture, entertainment, and daily life in the Detroit area. Originally airing at 11 a.m., the show shifted to 10 a.m. in 2015 to better compete in daytime viewership, featuring segments on local events, health tips, and community spotlights that resonate with Metro Detroit viewers. In the , WDIV-TV contributed to public affairs programming by addressing key community issues, including those affecting Detroit's African American population amid the city's social and economic challenges during that era. These efforts included discussions on urban development, civil rights, and cultural representation, reflecting the station's early commitment to diverse viewpoints in its broadcast slate. Such programs helped fill schedule slots created by occasional preemptions of network content, allowing for targeted local content. The station's syndicated programming has long complemented its NBC affiliation with popular, high-rated offerings that draw strong local audiences. WDIV-TV has cleared Wheel of Fortune and Jeopardy!, two enduring game shows, in prime access slots at 7 p.m. and 7:30 p.m. respectively, contributing to consistent ratings success in the market by providing family-oriented entertainment. Similarly, aired weekdays at 3 p.m. from 2013 until its conclusion in 2022, initially boosting daytime viewership but facing national declines of up to 37% in total audience by 2020 amid broader industry shifts. WDIV-TV supports community-focused initiatives through in-house productions that promote education and seasonal engagement. The station has offered educational content aimed at children, including partnerships for after-school programs and family-oriented segments that emphasize learning and development in . Holiday specials, such as the annual Detroit Tree Lighting event, are produced locally and expanded in 2025 to a two-hour broadcast, fostering holiday spirit and community involvement across the region. As of 2025, WDIV-TV has continued to evolve its lifestyle programming amid ongoing staff transitions, incorporating fresh segments on topics like seasonal trends and personal skills into Live in the D to maintain viewer interest and adapt to local demands. These updates have helped sustain the show's relevance, with recent episodes exploring , , and cultural bonds to broaden its appeal.

Sports coverage

WDIV-TV has a long history of broadcasting Detroit Tigers baseball games, beginning in the station's early years shortly after its launch in 1947 and continuing through select periods thereafter. From 1947 to 1952, as one of Detroit's pioneering television outlets, WDIV provided local coverage of Tigers games during the station's formative experimental broadcasts. The station resumed as the Tigers' over-the-air flagship from 1975 to 1994, airing regular season games, playoffs, and the landmark , where the Tigers defeated the Padres in five games. This era featured prominent commentators and , whose 21-year partnership on Tigers telecasts, including those on WDIV, became the longest in team history. The 1984 postseason coverage, produced with mobile production units at Tiger Stadium and , integrated live play-by-play with postgame analysis and victory celebrations, drawing massive local viewership and boosting the station's profile during its competitive rise in the 1970s and 1980s. In basketball, WDIV shared television rights for Detroit Pistons games from 2004 to 2008 alongside WMYD, broadcasting select regular-season matchups and playoff appearances during the team's competitive era. This arrangement allowed over-the-air access to key games before rights consolidated on cable networks. For the Detroit Lions, WDIV has maintained ongoing rights to preseason games as the local affiliate, airing live telecasts of all three annual exhibitions since the 2010s, often accompanied by pregame specials like the 2024 "All In" preview. These broadcasts utilize station production teams for sideline reporting and halftime analysis, emphasizing local fan engagement. WDIV has also aired select Detroit Red Wings hockey games historically, including special coverage of the team's 1997 and 1998 Stanley Cup victories with postgame parades and championship recaps produced on-site at Joe Louis Arena. Since the 2010s, the station has broadcast University of Michigan Wolverines football and basketball games when scheduled on NBC, such as the 2025 Michigan-Michigan State rivalry matchup, providing regional over-the-air access to Big Ten contests. However, by 2025, shifts in rights agreements to regional sports networks like FanDuel Sports Network Detroit (formerly Bally Sports Detroit) have reduced WDIV's exclusive local airings of Tigers, Pistons, and Red Wings games, limiting the station primarily to Lions preseason, national network events, and integrated sports segments within news programming.

News and public affairs

News department overview

The news department of WDIV-TV, known as Local 4 News, produces approximately 36.5 hours of locally produced newscasts each week as of 2025, including extended morning coverage and evening editions. Flagship programs include Local 4 News at 5 p.m., 6 p.m., and 11 p.m. on weekdays, with dedicated weekend editions at similar times, supplemented by midday and early morning slots to provide comprehensive coverage of events. WDIV transitioned to high-definition newscasts on August 19, 2007, beginning with the 11 p.m. edition, marking a significant upgrade in production quality and viewer experience. The department has since adopted advanced digital tools, including drone footage for aerial perspectives in reporting and traffic incidents, and interactive apps like Local 4+ for real-time updates and viewer engagement. forms a core emphasis, with in-depth reporting on economic challenges such as the 2008-2009 Detroit auto industry crises, including bailouts and layoffs affecting thousands. More recently, in 2024-2025, the team has focused on coverage of local elections, including Michigan's , and public safety topics like declining rates and police response times in urban areas. In 2024, WDIV offered voluntary buyouts to long-tenured staff, resulting in over 20 departures that reduced size and prompted format streamlining, such as consolidated segments and increased reliance on reporters. Further staff reductions in 2025 have continued this trend, including the departure of reporter Shawn Ley in February, emphasizing efficiency while maintaining investigative priorities.

Notable on-air personalities

Devin Scillian joined WDIV-TV in August 1995 as a reporter and advanced to lead evening anchor in 1996, holding the position for nearly three decades until his retirement on December 13, 2024. Beyond broadcasting, Scillian pursued a parallel career as a musician with his band The Drive and as a children's book author, releasing over 20 titles. His on-air contributions included Emmy-nominated investigative reporting and coverage of major events, such as the , 2001, attacks, for which he earned professional acclaim. Carmen Harlan began her tenure at WDIV-TV in 1978 as a reporter and became a prominent evening , serving for 38 years before retiring on November 11, 2016. Known as a community advocate, Harlan focused on and local development initiatives, transitioning post-retirement to an ambassador role for station promotions and events. Her poised delivery and Detroit-rooted perspective made her a beloved figure in local broadcasting. Christy McDonald, an Emmy Award-winning journalist with more than 30 years covering news and public affairs in and , joined WDIV-TV in 2022 to create streaming programming and anchor special coverage. Prior to WDIV, she spent 11 years as managing editor and anchor for Detroit PBS's One Detroit program. McDonald departed the station in February 2025 to pursue new opportunities, marking another transition amid a wave of changes at the outlet. The station experienced significant turnover in 2024 through voluntary buyouts offered to veteran staff, including sports anchor Bernie Smilovitz, reporter Rod Meloni, and general assignment reporters Mara MacDonald and Paula Tutman, who all exited in July. These departures, part of broader cost-saving measures by parent company , prompted several 2025 hires to refresh the on-air team. Among current personalities, Ty Steele serves as evening anchor for the 5 p.m., 6 p.m., and 11 p.m. newscasts since December 2024, bringing five from prior roles in Sacramento and Portland. Co-anchor Kimberly Gill, who joined in 2017, anchors alongside Steele and has covered and stories. Recent additions include reporter Lauren Kostiuk, who started in April 2025 after stints in smaller markets, and morning anchor Jason Colthorp, named host of the public affairs program Flashpoint in January 2025. The team reflects diversity across roles, with meteorologists like Emmy-winning Kim Adams, who rejoined the 4Warn Weather team in 2022 after a prior 25-year career in TV, delivering forecasts on multiple evening broadcasts. Other weather specialists, such as Bryan Schuerman (full-time since 2023) and Ashlee Baracy (joined 2022), contribute to coverage and educational segments.

Technical information

Subchannels

WDIV-TV's digital signal, transmitted on UHF channel 32 (mapped to virtual channel 4), is multiplexed to broadcast five subchannels, providing viewers with diverse programming options beyond the primary NBC affiliation. This structure leverages the ATSC digital broadcasting standard to divide the available 19.39 Mbps bandwidth, with the main channel allocated the majority for high-definition content and secondary subchannels sharing the remainder for standard-definition feeds, typically 2–3 Mbps each. These subchannels play a key role in expanding content delivery, targeting audiences interested in nostalgic and family-oriented programming while utilizing spectrum efficiently. The flagship subchannel, 4.1, has simulcast the network schedule in resolution since the station's full-power digital launch on June 12, 2009, during the national transition from analog to . It includes local insertions for news, weather, and promotions, maintaining WDIV-TV's core affiliation commitments. Subchannel 4.2 carries , a Weigel Broadcasting-owned network dedicated to classic action, adventure, and drama series from the mid-20th century, such as , , and . Launched on this subchannel in 2017, it replaced earlier local filler programming and focuses on episodic reruns to attract enthusiasts. operates in widescreen with 2.0 audio. Subchannel 4.3 is home to , another Weigel property emphasizing classic television reruns spanning sitcoms, dramas, and westerns like MASH*, , and Dragnet. The affiliation began on July 30, 2015, bringing the network to Detroit's over-the-air viewers and enhancing WDIV-TV's appeal to older demographics. It broadcasts in with 2.0 audio. Subchannel 4.4 features , an NBCUniversal-owned service offering lighthearted family sitcoms and dramas, including , , and . Added to the lineup on January 6, 2020, it provides 24-hour programming tailored for multigenerational households. Like the other secondary channels, it airs in with 2.0 audio. Subchannel 20.2 (physical channel 32.7) simulcasts from WMYD-TV, carrying classic sitcoms and dramas in with 2.0 audio. This subchannel was added to the multiplex following the . The evolution of WDIV-TV's subchannels reflects broader trends in digital multicasting post-transition. Following the station's full-power digital launch in October 2002, subchannel 4.2 carried until the service's discontinuation in November 2008, followed by local extensions of news and weather in the early to fill available capacity. By the mid-2010s, the station shifted to national syndicated diginets, prioritizing evergreen classic TV to boost viewership without competing directly with prime-time fare. These secondary channels generally achieve modest ratings—often in the low single digits for household share—compared to the main channel's double-digit peaks during network events, but they contribute to overall household reach and cord-cutting appeal in the market. As of November 2025, the subchannel lineup remains stable, with no reported additions or swaps amid ongoing national trends toward consolidated multicast affiliations for cost efficiency and targeted advertising.

Analog-to-digital transition

WDIV-TV was assigned UHF channel 45 for its digital signal as part of the Federal Communications Commission's initial digital television (DTV) channel allotment plan adopted in 1997, with the station receiving its construction permit in 1999. The station began full-power digital broadcasting on channel 45 in October 2002, coinciding with the launch of local high-definition (HD) news production, including coverage of the 2002 Detroit Thanksgiving Day Parade. As part of the national DTV transition mandated by the FCC, WDIV-TV its analog and digital signals to ensure continuity for viewers during the preparatory period. Full of programming—required by FCC rules to reach 100% by early —was implemented from through , allowing households to receive both signals while transitioning equipment. The station also participated in local public education campaigns in the area, airing announcements and informational segments to inform viewers about the need for digital tuners or converter boxes ahead of the switchover. On June 12, 2009, WDIV-TV ceased analog broadcasts on VHF as required by , completing the nationwide analog-to-digital transition and continuing operations solely on digital channel 45 (using PSIP to display as 4.1). This shift enabled enhanced picture and sound quality for over-the-air viewers with digital receivers. Following the initial transition, WDIV-TV's digital facility was relocated to UHF channel 32 as part of the FCC's 2016-2017 broadcast incentive auction , with the move completed on March 13, 2020. The current digital signal operates at an (ERP) of 720 kW from a mounted at a height of 307 meters (1,008 feet) above average terrain on the station's tower in . Post-transition advancements included expanded HD programming and the addition of subchannels, improving content delivery options for Detroit-area households without detailing specific offerings.

Broadcast coverage

Primary signal area

WDIV-TV serves as the NBC affiliate for the Detroit–Warren–Dearborn designated market area (DMA), which is the 14th largest television market in the United States with approximately 1.97 million television households as of the 2025–26 season. This market encompasses the densely populated southeastern region, where the station's programming, including news coverage, holds particular relevance to the area's automotive and manufacturing sectors, key economic drivers employing hundreds of thousands of residents. The station's transmitter is located on Greenfield Road in , at coordinates 42°28′58″N 83°12′19″W, enabling over-the-air broadcast to the core metropolitan area. Licensed by the (FCC) to the city of since its inception, WDIV-TV operates under facility ID 53114 and transmits its primary digital signal on UHF channel 32 with an effective radiated power (ERP) of 720 kW and a height above average terrain (HAAT) of 307.3 meters (1,008 feet). These specifications support a robust signal that covers a radius of approximately 50 to 60 miles, providing reliable reception across urban and suburban zones. The primary signal area includes Wayne, Oakland, Macomb, and Washtenaw counties, with the strongest coverage concentrated in urban and its immediate environs, reaching an estimated of over 4.3 million people. This footprint aligns with the FCC-defined DMA boundaries, ensuring the station's focus on local content such as traffic updates for major highways like I-75 and I-94, which connect these counties. The digital transition has enhanced signal clarity and capacity within this area, though variations in northern Oakland County can occasionally affect fringe reception.

Out-of-market availability

WDIV-TV is carried on cable systems in , including Windsor via providers such as , where it forms part of the basic service offering for broadcasting distribution undertakings (BDUs). The Canadian Radio-television and Commission (CRTC) has authorized the distribution of WDIV-TV alongside other Detroit signals like (ABC) and () in areas such as Windsor and , to serve cross-border audiences. In the United States, the station is available on cable in extended areas like the Flint-Tri Cities market in and the Toledo market in , where it provides out-of-market access to Detroit news and programming on providers including Charter Spectrum and Buckeye Broadband. Satellite distribution includes carriage on (channel 4 in the Detroit DMA) and in southern fringe areas, enabling reception in portions of northern and adjacent regions through spot-beam targeting. Streaming options for out-of-market viewers are limited but include access to on-demand content and news clips via ClickOnDetroit.com, while live TV streams on the app and Local 4+ app require TV provider authentication and are generally geo-restricted to the market. Internationally, WDIV-TV reaches parts of through cable carriage, though NHL games featuring the are subject to blackouts under rules, replacing the U.S. signal with Canadian broadcasters like CBC or during simultaneous telecasts. As of , amid rising trends, WDIV-TV has enhanced its over-the-top (OTT) availability with expanded digital streaming on platforms like and Apple TV via the Local 4+ app, focusing on and public affairs content for broader authenticated access, though major new carriage agreements remain unchanged.

References

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