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Century of Progress
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| 1933–1934 Chicago | |
|---|---|
A 1933 Century of Progress World's Fair poster. It was later decided to continue the fair into 1934. This poster features the fair's Federal Building and Hall of States. | |
| Overview | |
| BIE-class | Universal exposition |
| Category | Historical Expo |
| Name | A Century of Progress International Exposition |
| Motto | Science Finds, Industry Applies, Man Conforms |
| Area | 172 hectares (430 acres) |
| Visitors | 48,469,227 |
| Location | |
| Country | United States |
| City | Chicago |
| Venue | Lakefront, Northerly Island |
| Coordinates | 41°51′38″N 87°36′41″W / 41.86056°N 87.61139°W |
| Timeline | |
| Bidding | 1923 |
| Opening | May 27, 1933 |
| Closure | October 31, 1934 |
| Universal expositions | |
| Previous | Ibero-American Exposition of 1929 in Sevilla and 1929 Barcelona International Exposition in Barcelona |
| Next | Brussels International Exposition (1935) in Brussels |
A Century of Progress International Exposition, also known as the Chicago World's Fair, was a world's fair held in the city of Chicago, Illinois, United States, from 1933 to 1934. The fair, registered under the Bureau International des Expositions (BIE), celebrated the city's centennial. Designed largely in Art Deco style, the theme of the fair was technological innovation, and its motto was "Science Finds, Industry Applies, Man Conforms", trumpeting the message that science and American life were wedded.[1] Its architectural symbol was the Sky Ride, a transporter bridge perpendicular to the shore on which one could ride from one side of the fair to the other.
One description of the fair noted that the world, "then still mired in the malaise of the Great Depression, could glimpse a happier not-too-distant future, all driven by innovation in science and technology". Fair visitors saw the latest wonders in rail travel, automobiles, architecture and even cigarette-smoking robots.[2] The exposition "emphasized technology and progress, a utopia, or perfect world, founded on democracy and manufacturing."[3]
Context
[edit]
A Century of Progress was organized as an Illinois nonprofit corporation in January 1928 for the purpose of planning and hosting a World's Fair in Chicago in 1934. City officials designated three and a half miles of newly reclaimed land along the shore of Lake Michigan between 12th and 39th streets on the Near South Side for the fairgrounds.[4] Held on a 427 acres (1.73 km2) portion of Burnham Park, the $37,500,000 (equal to $910,893,316 today) exposition was formally opened on May 27, 1933, by U.S. Postmaster General James Farley at a four-hour ceremony at Soldier Field.[5][6] The fair's opening night began with a nod to the heavens. Lights were automatically activated when the rays of the star Arcturus were detected. The star was chosen as its light had started its journey at about the time of the previous Chicago world's fair—the World's Columbian Exposition—in 1893.[7] The rays were focused on photoelectric cells in a series of astronomical observatories and then transformed into electrical energy which was transmitted to Chicago.[8]
Exhibits
[edit]
The fair buildings were multi-colored, to create a "Rainbow City" as compared to the "White City" of Chicago's earlier World's Columbian Exposition. The buildings generally followed Moderne architecture in contrast to the neoclassical themes used at the 1893 fair. One famous feature of the fair were the performances of fan dancer Sally Rand. Hal Pearl then known as "Chicago's Youngest Organist" and later "The King of the Organ" was the official organist of the fair. Mary Ann McArdle and her sister Isabel (from the UK) performed Irish Dancing. Other popular exhibits were the various auto manufacturers, the Midway (filled with nightclubs such as the Old Morocco, where future stars Judy Garland, the Cook Family Singers, and the Andrews Sisters performed), and a recreation of important scenes from Chicago's history. The fair also contained exhibits that may seem shocking to modern audiences, including offensive portrayals of African Americans, a "Midget City" complete with "sixty Lilliputians",[9] and an exhibition of incubators containing real babies.[10]
The fair included an exhibit on the history of Chicago. In the planning stages, several African American groups from the city's newly growing population campaigned for Jean Baptiste Point du Sable to be honored at the fair.[11] At the time, few Chicagoans had even heard of Point du Sable, and the fair's organizers presented the 1803 construction of Fort Dearborn as the city's historical beginning. The campaign was successful, and a replica of Point du Sable's cabin was presented as part of the "background of the history of Chicago".[11] Also on display was the "Lincoln Group" of reconstructions of buildings associated with the biography of Abraham Lincoln, including his birth cabin, the Lincoln-Berry General Store, the Chicago Wigwam (in reduced scale), and the Rutledge Tavern which served as a restaurant.
Admiral Byrd's polar expedition ship the City of New York was visited by President Franklin D. Roosevelt when he came to the fair on October 2, 1933. The City was on show for the full length of the exhibition.[12]

One of the highlights of the 1933 World's Fair was the arrival of the German airship Graf Zeppelin on October 26, 1933. After circling Lake Michigan near the exposition for two hours, Commander Hugo Eckener landed the 776-foot airship at the nearby Curtiss-Wright Airport in Glenview. It remained on the ground for twenty-five minutes (from 1 to 1:25 pm)[13] then took off ahead of an approaching weather front, bound for Akron, Ohio.
The "dream cars" which American automobile manufacturers exhibited at the fair included Rollston bodywork on a Duesenberg chassis, and was called the Twenty Grand ultra-luxury sedan; Cadillac's introduction of its V-16 limousine; Nash's exhibit had a variation on the vertical (i.e., paternoster lift) parking garage—all the cars were new Nashes; Lincoln presented its rear-engined "concept car" precursor to the Lincoln-Zephyr, which went on the market in 1936 with a front engine; Pierce-Arrow presented its modernistic Pierce Silver Arrow for which it used the byline "Suddenly it's 1940!" But it was Packard which won the best of show with the reintroduction of the Packard Twelve.

An enduring exhibit was the 1933 Homes of Tomorrow Exhibition that demonstrated modern home convenience and creative practical new building materials and techniques with twelve model homes sponsored by several corporations affiliated with home decor and construction.

Marine artist Hilda Goldblatt Gorenstein painted twelve murals for the Navy's exhibit in the Federal Building for the fair. The frieze was composed of twelve murals depicting the influence of sea power on America, beginning with the settlement of Jamestown, Virginia, in 1607 when sea power first reached America and carrying through World War I.[14] Another set of murals, painted for the Ohio State Exhibit by William Mark Young, was relocated afterwards to the Ohio Statehouse.[15][16] Young also painted scenes of the exhibition buildings.
The first Major League Baseball All-Star Game was held at Comiskey Park (home of the Chicago White Sox) in conjunction with the fair.

In May 1934, the Union Pacific Railroad exhibited its first streamlined train, the M-10000, and the Chicago, Burlington and Quincy Railroad its famous Zephyr which, on May 26, made a record-breaking dawn-to-dusk run from Denver, Colorado, to Chicago in 13 hours and 5 minutes, called the "Dawn-to-Dusk Dash". To cap its record-breaking speed run, the Zephyr arrived dramatically on-stage at the fair's "Wings of a Century" transportation pageant.[17] The two trains launched an era of industrial streamlining.[18] Both trains later went into successful revenue service, the Union Pacific's as the City of Salina, and the Burlington Zephyr as the first Pioneer Zephyr.[19] The Zephyr is now on exhibit at Chicago's Museum of Science and Industry.[20]
Frank Buck furnished a wild animal exhibit, Frank Buck's Jungle Camp. Over two million people visited Buck's reproduction of the camp he and his native assistants lived in while collecting animals in Asia. After the fair closed, Buck moved the camp to a compound he had created at Amityville, New York.[21]
Architecture
[edit]
Planning for the design of the Exposition began over five years prior to Opening Day.[22] According to an official resolution, decisions regarding the site layout and the architectural style of the exposition were relegated to an architectural commission, which was led by Paul Cret and Raymond Hood.[23] Local architects on the committee included Edward Bennett, John Holabird, and Hubert Burnham. Frank Lloyd Wright was specifically left off the commission due to his inability to work well with others, but did go on to produce three conceptual schemes for the fair.[24][25] Members of this committee ended up designing most of the large, thematic exhibition pavilions.[26]
From the beginning, the commission members shared a belief that the buildings should not reinterpret past architectural forms – as had been done at earlier fairs, such as Chicago's 1893 World's Columbian Exposition—but should instead reflect new, modern ideas, as well as suggest future architectural developments.[27] Because the fairgrounds was on new man-made land that was owned by the state and not the city, the land was initially free from Chicago's strict building codes, which allowed the architects to explore new materials and building techniques.[28] This allowed the design and construction of a wide array of experimental buildings, that eventually included large general exhibition halls, such as the Hall of Science (Paul Cret) and the Federal Building (Bennet, Burnham, and Holabird); corporate pavilions, including the General Motors Building (Albert Kahn) and the Sears Pavilion (Nimmons, Carr, and Wright); futuristic model houses, most popular was the twelve-sided House of Tomorrow (George Frederick Keck); as well as progressive foreign pavilions, including the Italian Pavilion (Mario de Renzi and Adalberto Libera); and historic and ethnic entertainment venues, such as the Belgian Village (Burnham Brothers with Alfons De Rijdt),[29] and the Streets of Paris (Andrew Rebori and John W. Root) where fan dancer Sally Rand performed.[30] These buildings were constructed out of five-ply Douglas fir plywood, ribbed-metal siding, and prefabricated boards such as Masonite, Sheetrock, Maizewood, as well as other new man-made materials.[31] The exhibited buildings were windowless (but cheerfully lighted) buildings.[32] Structural advances also filled the fairgrounds. These included the earliest catenary roof constructed in the United States, which roofed the dome of the Travel and Transport Building (Bennet, Burnham and Holabird) and the first thin shell concrete roof in the United States, on the small, multi-vaulted Brook Hill Farm Dairy built for the 1934 season of the fair.[33]
Later history
[edit]Amoebic dysentery outbreak
[edit]From June to November 1933, there was an outbreak of amoebic dysentery associated with the fair. There were more than a thousand cases, resulting in 98 deaths.[34][35][36] Joel Connolly of the Chicago Bureau of Sanitary Engineering brought the outbreak to an end when he found that defective plumbing permitted sewage to contaminate drinking water in two hotels.
Extension
[edit]Originally, the fair was scheduled only to run until November 12, 1933, but it was so successful that it was opened again to run from May 26 to October 31, 1934.[37] The fair was financed through the sale of memberships, which allowed purchases of a certain number of admissions once the park was open. More than $800,000 (equal to $18,803,980 today) was raised in this manner as the country was in the Great Depression. A $10 million bond was issued on October 28, 1929, the day before the stock market crashed. By the time the fair closed in 1933, half of these notes had been retired, with the entire debt paid by the time the fair closed in 1934. For the first time in American history, an international fair had paid for itself. In its two years, it had attracted 48,769,227 visitors. According to James Truslow Adams's Dictionary of American History, during the 170 days beginning May 27, 1933, there were 22,565,859 paid admissions; during the 163 days beginning May 26, 1934, there were 16,486,377; a total of 39,052,236.[38]
Legacy
[edit]
Much of the fair site is now home to Northerly Island park (since the closing of Meigs Field) and McCormick Place. The Balbo Monument, given to Chicago by Benito Mussolini to honor General Italo Balbo's 1933 trans-Atlantic flight, still stands near Soldier Field. The city added a third red star to its flag in 1933 to commemorate the Century of Progress Exposition (the Fair is now represented by the fourth of four stars on the flag).[39] In conjunction with the fair, Chicago's Italian-American community raised funds and donated a statue of Genoese navigator and explorer Christopher Columbus.[40] It was placed at the south end of Grant Park, near the site of the fair.
The Polish Museum of America possesses the painting of Pulaski at Savannah by Stanisław Kaczor-Batowski, which was exhibited at the Century of Progress fair and where it won first place. After the close of the fair, the painting went on display at The Art Institute of Chicago where it was unveiled by Eleanor Roosevelt on July 10, 1934. The painting was on display at the Art Institute until its purchase by the Polish Women's Alliance on the museum's behalf.[41]
The U.S. Post Office Department issued a special fifty-cent Air Mail postage stamp, (Scott catalogue number C-18) to commemorate the visit of the German airship depicting (l to r) the fair's Federal Building, the Graf Zeppelin in flight, and its home hangar in Friedrichshafen, Germany. This stamp is informally known as the Baby Zep to distinguish it from the much more valuable 1930 Graf Zeppelin stamps (C13–15). Separate from this issue, for the Fair the Post Office also printed 1 and 3 cent commemorative postage stamps, showing respectively Fort Dearborn and the modernistic Federal Building. These were also printed in separate souvenir sheets as blocks of 25 (catalog listings 728–31). In 1935 the sheets were reprinted (Scott 766–67).
From October 2010 through September 2011, the National Building Museum in Washington, D.C. opened an exhibition titled Designing Tomorrow: America's World's Fairs of the 1930s.[42] This exhibition prominently featured the Century of Progress fair in Chicago.
In popular culture
[edit]- Nelson Algren's 1935 novel Somebody in Boots features the Chicago World's Fair of 1933–34, with the Century of Progress being described as "the brief city sprung out of the prairie and falling again into dust."[43]
- In Tennessee Williams's 1944 play, The Glass Menagerie, set during the final years of the Great Depression, Laura Wingfield's "gentleman caller", Jim O'Conner, recalls his recent trip to the Century of Progress and how the Hall of Science exhibit gave its attendees a vision of a better America that was just around the corner.
- Jean Shepherd wrote about attending the Century of Progress as a boy in the 1966 book In God We Trust: All Others Pay Cash[44]
- Roy J. Snell, author of books for boys and girls, used Chicago, the building of the Fair site, the Fair itself -including the Sky Ride – and then certain portions of the Fair after it closed in several of his books. Publisher, Reilly & Lee. Books now in Public Domain.[citation needed]
- Beverly Gray at the World's Fair, originally the sixth book in Clair Blank's Beverly Gray series, was published in 1935 and is set at the Century of Progress. The book was dropped when the series changed publishers due to fears that readers would find it dated, and has since become a sought after volume by collectors of the series.[citation needed]
- In True Detective, the 1983 private eye novel by Max Allan Collins, and the first to feature his long-running character Nate Heller, Heller is hired as a security consultant by the Fair, and a good deal of the novel is set there. The suspenseful action climax takes place at the Fair. The novel went on to win the Shamus from the Private Eye Writers of America for Best Novel.[45]
- Brief footage of the fairground sideshows is used in the 1933 film Hoop-La, the plot of which revolves around the fair. It was the last film made by Clara Bow. Also shown is a panorama of the Century of Progress concourse.[citation needed]
- In her novel The Fountainhead, Ayn Rand describes a world fair named The March of the Centuries. Despite having taken place in 1936, The March of the Centuries bears a striking similarity to the Century of Progress exposition: it, too, is designed by a group of architects; architect Howard Roark was initially invited but later denied opportunity to participate in planning (as his prototype Frank Lloyd Wright was left off the commission), the fair opened in May. Rand described the fair as "a ghastly flop" and mentioned that its only attraction was "somebody named Juanita Fay who danced with a live peacock as sole garment" (a description clearly based on Sally Rand's performance).[46]
- In Neal Stephenson's 2024 novel Polostan, the main character works as a shoe model and salesperson for a shop on the fairway that fits shoes using an X-ray machine. She sees the arrival of the Decennial Air Cruise and events in Soldier's Field.
Resources
[edit]The major archive for the Century of Progress International Exposition, including the official records from the event and the papers of Lenox Lohr, general manager of the fair, are housed in Special Collections at the University of Illinois, Chicago. A collection of materials including images is held by the Ryerson & Burnham Libraries at the Art Institute of Chicago. The Century of Progress Collection includes photographs, guidebooks, brochures, maps, architectural drawings, and souvenir items. Specific collections with material include the Chicago Architects Oral History Project; the Daniel H. Burnham Jr. and Hubert Burnham Papers; Edward H. Bennett Collection; Voorhees, Gmelin, and Walker photographs.
Gallery
[edit]-
Mural General Exhibit 3rd pavilion
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One of the eagles that stood on pedestals along Lakeshore Drive and Michigan Avenue in Downtown Chicago during the World's Fair.
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Poster for the fair by Glen C. Sheffer.
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Ground Plan for the Exhibit showing name and location of most exhibits. From the files of Assistant Ticket Manager Joseph W Baker.
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Japanese official pavilion buildings at the 1933 World's Fair, with gardens constructed by Chicago Japanese garden builder T.R. Otsuka
See also
[edit]References
[edit]- ^ "World's Fairs 1933–1939". Historic Events for Students: The Great Depression. encyclopedia. March 6, 2019. Archived from the original on March 7, 2019. Retrieved March 7, 2019.
- ^ LaMorte, Chris (October 2, 2017). "Century of Progress Homes Tour at Indiana Dunes takes visitors back to the future". Chicago Tribune. Archived from the original on October 3, 2017. Retrieved October 2, 2017.
- ^ "World's Fairs 1933–1939". Historic Events for Students: The Great Depression. Encyclopedia. February 25, 2019. Archived from the original on March 7, 2019. Retrieved March 7, 2019.
- ^ Schrenk, Lisa D. (2007). Building a Century of Progress: The Architecture of the 1933–34 Chicago World's FairUniversity of Minnesota Press. p. 4. ISBN 978-0816648368.
- ^ Chicago Fair Opened by Farley; Rays of Arcturus Start Lights. Postmaster General Conveys President's Hope That Exposition Will Help Friendship Among Nations—First Day's Attendance Estimated at About 250,000. The New York Times, May 28, 1933, p. 1
- ^ Chicago and Suburbs 1939. Works Progress Administration. 1939. p. 105.
- ^ "Century of Progress World's Fair, 1933–1934". University of Illinois-Chicago. January 2008. Archived from the original on July 18, 2011. Retrieved September 6, 2009.
- ^ Marche II, Jordan D. (June 8, 2005). Theaters of Time and Space: American Planetaria, 1930–1970. Rutgers University Press. p. 80. ISBN 978-0-8135-3576-0. Archived from the original on April 25, 2016. Retrieved September 3, 2012.
- ^ Raabe, Meinhardt; Daniel Kinske (2005). Memories of a Munchkin. New York: Back Stage Books. ISBN 0-8230-9193-7.
- ^ Baby Incubators, Omaha Public Library Archived August 26, 2009, at the Wayback Machine.
- ^ a b Reed, Christopher R. (June 1991). "'In the Shadow of Fort Dearborn': Honoring De Saible at the Chicago World's Fair of 1933–1934". Journal of Black Studies. 21 (4): 398–413. doi:10.1177/002193479102100402. JSTOR 2784685. S2CID 145599165.
- ^ "Itinerary for FDR's trip to the Chicago World's Fair". fdrlibrary.marist.edu. Archived from the original on June 5, 2018. Retrieved June 3, 2018.
- ^ Senkus, William M. (2002). "Cinderella Stamps of the Century of Progress Expo in Chicago, Illinois". alphabetilately.org. Archived from the original on April 30, 2016. Retrieved November 9, 2017.
- ^ McDowell, Malcolm (May 6, 1933). "U.S. Navy Exhibits Arrive for Fair; Models to Show Sea's Influence on Nation". Chicago Daily News. University of Illinois at Chicago archive. Archived from the original on June 27, 2009.
- ^ "Young, William Mark (March 18, 1881 – January 1, 1946): Geographicus Rare Antique Maps". Geographicus. Retrieved November 19, 2022.
- ^ Northwest Territory Celebration Commission (1938). Final Report of the Northwest Territory Celebration Commission (PDF). pp. 10–11, 47–50.
- ^ "Pioneer Zephyr – A Legendary History". excerpts from the New York Times. Chicago Museum of Science and Industry. May 27, 1934. Archived from the original on February 8, 2005. Retrieved February 24, 2005.
- ^ Zimmermann, Karl (2004). Burlington's Zephyrs. Saint Paul, Minnesota: MBI Publishing Company. pp. 16, 26. ISBN 978-0-7603-1856-0.
- ^ Schafer, Mike; Welsh, Joe (1997). Classic American Streamliners. Osceola, Wisconsin: MBI Publishing. p. 14. ISBN 0-7603-0377-0. Archived from the original on October 19, 2021..
- ^ "All Aboard the Pioneer Zephyr". MSI Chicago. Archived from the original on November 19, 2019. Retrieved June 29, 2018.
- ^ Frank Buck's Jungleland Archived July 16, 2009, at the Wayback Machine
- ^ For a detailed discussion of the architecture of the Century of Progress International Expositions, see Schrenk, Lisa D. (2007). Building a Century of Progress: The Architecture of the 1933–34 Chicago World's Fair. University of Minnesota Press. ISBN 978-0816648368.
- ^ Chicago World's Fair Centennial Celebration of 1933 Board of Trustees, Resolution, February 21, 1928, Available in the Century of Progress Archive, University of Illinois, Chicago.
- ^ Raymond Hood to Frank Lloyd Wright, Letter, February 16, 1931, Taliesin Archives, Avery Library, Columbia University.
- ^ For more on Frank Lloyd Wright and the Century of Progress see Lisa D. Schrenk (2007). Building a Century of Progress: The Architecture of the 1933–34 Chicago World's Fair. University of Minnesota Press. p. 188-199 ISBN 978-0816648368
- ^ Schrenk, Lisa D. (2007). Building a Century of Progress: The Architecture of the 1933–34 Chicago World's Fair. University of Minnesota Press. p. 70. ISBN 978-0816648368.
- ^ Schrenk, Lisa D. (2007). Building a Century of Progress: The Architecture of the 1933–34 Chicago World's Fair. University of Minnesota Press. p. 47. ISBN 978-0816648368.
- ^ S. L. Tesone to C.W. Farrier and J. Stewart, Memo, October 16, 1933, p. 65, Century of Progress Archive, University of Illinois, Chicago.
- ^ Coomans, Thomas (2020). A Complex Identity Picturesquely Staged. The 'Belgian Village' at the Century of Progress Exhibition, Chicago 1933, Revue Belge d'Archéologie et d'Histoire de l'Art, 89, p. 141-172. ISSN 0035-077X.
- ^ Schrenk, Lisa D. (2007). Building a Century of Progress: The Architecture of the 1933–34 Chicago World's Fair. University of Minnesota Press. p. 265. ISBN 978-0816648368.
- ^ Schrenk, Lisa D. (2007). Building a Century of Progress: The Architecture of the 1933–34 Chicago World's Fair. University of Minnesota Press. p. 130-131. ISBN 978-0816648368.
- ^ "World Fairs 1933–1939". Historic Events for Students: The Great Depression, Encyclopedia. February 25, 2019. Archived from the original on March 7, 2019. Retrieved March 7, 2019.
- ^ Schrenk, Lisa D. (2007). Building a Century of Progress: The Architecture of the 1933–34 Chicago World's Fair. University of Minnesota Press. p.40. ISBN 978-0816648368
- ^ Markell, E.K. (June 1986). "The 1933 Chicago outbreak of amebiasis". Western Journal of Medicine. 144 (6): 750. PMC 1306777. PMID 3524005.
- ^ "Water and Waste Systems". Archived from the original on January 19, 2017. Retrieved January 19, 2017.
- ^ "2022 National Backflow Prevention Day!". Arbiter Backflow. August 16, 2022. Retrieved October 1, 2023.
- ^ Rydell, Robert W. (2005). "Century of Progress Exposition". Encyclopedia of Chicago. Archived from the original on May 14, 2011. Retrieved May 10, 2011.
- ^ "1933 Chicago". www.bie-paris.org. Retrieved February 12, 2024.
- ^ "Municipal Flag of Chicago". Chicago Public Library. 2009. Archived from the original on June 15, 2013. Retrieved March 4, 2009.
- ^ "Christopher Columbus" (PDF). Chicago Park District. Archived from the original (PDF) on October 6, 2011. Retrieved July 1, 2011.
- ^ The Polish Museum of America – History and Collections – Guide, p.31 Argraf, Warsaw, 2003
- ^ "Designing Tomorrow: America's World's Fairs of the 1930s". National Building Museum. February 7, 2017. Archived from the original on February 1, 2018. Retrieved January 31, 2018.
- ^ Blades, John (May 10, 1987). "Nelson Algren's 'Boots' Still Has A Powerful Kick". Chicago Tribune. Archived from the original on August 8, 2012. Retrieved September 7, 2011.
- ^ "In God We Trust by Jean Shepherd: 9780385021746 | PenguinRandomHouse.com: Books". PenguinRandomhouse.com. Archived from the original on June 4, 2020. Retrieved June 4, 2020.
- ^ Randisi, Robert J. (February 10, 2015). Fifty Shades of Grey Fedora: The Private Eye Writers of America Presents. Riverdale Avenue Books LLC. ISBN 978-1-62601-153-3. Archived from the original on October 20, 2021. Retrieved July 21, 2020.
- ^ Rand, Ayn (1994). The Fountainhead. HarperCollinsPublishers. ISBN 978-0-586-01264-2.
External links
[edit]- Official website of the BIE
- 1933/1934 Chicago World's Fair website
- Chicago World's Fair: A Century of Progress International Exposition – 1933/34 in Postcards
- Panoramic photograph of Century of Progress (from Library of Congress website)
- Website dedicated to the 1933–1934 Century of Progress
- Photographs of Graf Zeppelin over Chicago
- Century of progress Brownie camera on www.BROWNIE.camera
- 1933 Century of Progress Digital Collection from the University of Chicago
- Burnham, Beaux-Arts, Plan of Chicago, & Fairs
- Chicago Art Deco Society
- Florida Pavilion – Chicago World's Fair 1933
- A Century of Progress Records at the University of Illinois at Chicago
- Century of Progress images from University of Illinois at Chicago digital collections
- History Detectives . Investigations – Sideshow Babies | PBS
- "The Miracle of Light at the World's Fair" Popular Mechanics, October 1934, pp. 497–512
- "Three Little Maids draw a crowd of 10,000 at Chicago's World's Fair", Chicago Tribune, October 1933
Century of Progress
View on GrokipediaHistorical Context
Chicago's Founding Centennial and Great Depression Setting
The Century of Progress International Exposition was conceived to mark the 100th anniversary of Chicago's incorporation as a town in 1833.[1] On August 12, 1833, the Illinois General Assembly incorporated the Town of Chicago, establishing it as a municipal entity with a population of approximately 350 residents centered around Fort Dearborn on the swampy banks of the Chicago River.[6] This formal recognition followed earlier settlement efforts, including the Treaty of Chicago in 1833, which ceded Native American lands in the region to the United States, enabling further European-American expansion.[7] The centennial celebration shifted focus from merely historical commemoration to highlighting scientific and technological advancements achieved over the century, reflecting Chicago's evolution from a frontier outpost to an industrial powerhouse.[8] Chicago's rapid urbanization in the intervening years was driven by its geographic advantages, including access to Lake Michigan for water transport and proximity to agricultural heartlands, which spurred the construction of canals, railroads, and manufacturing facilities. By the early 20th century, the city had become a global center for meatpacking, steel production, and grain trading, with innovations like the elevated railway system and skyscrapers symbolizing its architectural and engineering prowess.[9] The exposition's planning, initiated in the early 1920s, aimed to showcase this progress amid calls for a world's fair to rival previous events like the 1893 Columbian Exposition.[8] The event unfolded against the backdrop of the Great Depression, which had gripped the United States since the stock market crash of October 1929, leading to widespread unemployment and economic contraction.[10] In Chicago, industrial output plummeted, banks failed, and relief efforts strained municipal resources, yet proponents viewed the fair as a potential catalyst for recovery by attracting visitors and stimulating local commerce.[11] Despite financial risks, including reliance on private funding and ticket sales during austere times, the exposition opened on May 27, 1933, offering escapism and optimism through displays of futuristic innovations, even as national GDP remained depressed and federal interventions under President Franklin D. Roosevelt's New Deal were nascent.[1] This juxtaposition of celebratory intent and economic adversity underscored the fair's role in projecting confidence in American ingenuity amid crisis.[12]Initial Conception and Thematic Focus on Technological Advancement
The Century of Progress International Exposition was initially conceived in the early 1920s as a commemoration of the 100th anniversary of Chicago's incorporation on August 12, 1833.[1] Efforts gained formal structure with the formation of a planning committee in 1926, and the event received its official name in 1929 after initial periods of limited public and civic support.[8] Under the administration of Mayor William E. Dever, early promotion was led by a commission headed by Edward N. Hurley, though momentum accelerated following the election of Mayor William Hale Thompson, who prioritized the project as part of broader civic revitalization.[8] Rufus C. Dawes, an oil executive and banker, was selected as board chairman in 1927, bringing organizational expertise to steer the exposition amid economic uncertainties.[1] In 1928, at the urging of prominent Chicago physicians and scientists, Dawes redirected the fair's thematic core toward scientific discovery and industrial progress, diverging from a purely historical retrospective to emphasize forward-looking innovation as a counter to the Great Depression's onset.[13] This pivot aimed to reframe Chicago's image beyond associations with organized crime, positioning the city as a hub of technological optimism.[1] The exposition's motto, "Science Finds, Industry Applies, Man Adapts," articulated this focus, underscoring a causal chain from empirical scientific breakthroughs to practical industrial implementation, enabling human societal adaptation.[14] Exhibits were curated to dramatize achievements over the prior century, particularly those driven by applied science in fields like electricity, transportation, and manufacturing, with the intent to inspire public confidence in technology's capacity for economic recovery and modernization.[13] This thematic emphasis reflected organizers' conviction that verifiable technological advancements, rather than governmental intervention alone, offered tangible pathways to progress, as evidenced by planned displays of innovations such as streamlined locomotives and early aviation feats.[15]Planning and Organization
Leadership Structure and Key Figures
The Century of Progress International Exposition was organized as a not-for-profit Illinois corporation established on January 5, 1928, governed by a Board of Trustees that appointed an Executive Committee to handle operations between board meetings.[16][17] Rufus C. Dawes, an oil executive and banker, was elected president of the Chicago World's Fair Centennial Celebration in 1928 and served as the exposition's primary leader, providing crucial financial backing and political influence to navigate the Great Depression-era challenges.[18][1][19] Dawes, selected as board chairman in 1927 by the Chicago Association of Commerce's World's Fair Committee, recruited his brother, Charles G. Dawes—a former U.S. vice president (1925–1929) and ambassador to the United Kingdom—to serve as finance chairman, where he secured guarantees from Chicago bankers and business leaders, raising over $10 million in bonds by mid-1929 to fund the project amid economic downturn.[1][20][21] To manage operational execution, Dawes appointed Lenox R. Lohr, a military engineer and World War I veteran, as general manager in 1929; Lohr directed site preparation, exhibit coordination, and daily fair administration, leveraging his expertise to ensure the event opened on schedule despite fiscal constraints.[1][22][23] The structure emphasized private sector leadership over government control, with mayoral involvement limited to initial promotion—Mayor William E. Dever formed a 150-member Centennial Committee in the mid-1920s—transitioning to support from successors Anton Cermak and Edward J. Kelly, who facilitated municipal cooperation but deferred to the board's authority.[18][8] This setup allowed Dawes and his team to prioritize technological themes and corporate exhibits, reflecting their business-oriented vision for the fair as a showcase of progress rather than a public works project.[22]Funding Mechanisms and Financial Challenges
The Century of Progress International Exposition relied on private financing mechanisms, eschewing direct government subsidies or taxpayer funds to construct and operate the event. Organizers secured nearly $10 million through public bond sales initiated in late 1929, alongside approximately $20 million in contributions from private individuals and corporations, yielding a total of about $30 million for core development. Membership campaigns further raised over $800,000 by offering prepaid admission tickets, leveraging Chicago's business community for initial capital.[22][24][22] Prominent local figures drove these efforts, including Rufus C. Dawes as chairman, who utilized personal networks and prestige to underwrite bonds, with support from Julius Rosenwald of Sears, Roebuck & Co., and the Dawes brothers securing around $12 million in gold notes from business leaders. The federal government provided limited involvement by funding a $1 million Federal Building, but organizers explicitly avoided seeking congressional aid to maintain independence. Corporate exhibitors covered their own pavilion costs, estimated to push the overall expenditure beyond $100 million when including private displays and operations.[1][25][1] Planning commenced in December 1927, but the 1929 stock market crash and ensuing Great Depression posed acute financial risks, eroding investor confidence and complicating bond retirement amid widespread economic contraction. Initial attendance uncertainties threatened viability, yet the exposition surmounted these obstacles through adaptive management under general manager Lenox R. Lohr, who sustained public and creditor support. Ultimately, it achieved profitability, with first-season costs of $38,699,476.77 offset by a $6,861,888.22 surplus after attracting over 22 million visitors; the combined 1933–1934 seasons marked the first U.S. world's fair to fully self-finance, yielding net gains redistributed to institutions such as the Museum of Science and Industry.[1][22][26][24][1]Site Development and Infrastructure Preparation
The site for the Century of Progress Exposition was primarily Northerly Island, an artificial peninsula extending into Lake Michigan south of downtown Chicago, encompassing approximately 424 acres of reclaimed lakeshore land.[27] This location was selected for its proximity to the city center, allowing pedestrian access, and its alignment with earlier urban planning visions for recreational lakefront development.[28] Northerly Island had been created through landfill operations involving dredged material from the lakebed, with initial construction and filling commencing in the 1920s as the first segment of a proposed chain of islands outlined in the 1909 Plan of Chicago.[29] Dredging and basic formation were completed by 1925, providing a stable base ahead of the exposition's needs.[30] Site preparation accelerated after the exposition corporation's formation in January 1928, though financial constraints from the Great Depression delayed full-scale work until late 1932.[24] The reclaimed terrain required grading and stabilization to support heavy exhibit structures and visitor traffic, including the creation of internal lagoons, roadways, and pathways for efficient navigation across the grounds.[31] Infrastructure development focused on temporary yet functional systems, such as electrical grids powered initially by on-site generators and connections to municipal water and sewage lines, enabling the rapid erection of over 150 buildings using prefabricated steel frames and lightweight materials like plaster over mesh for exteriors.[32] Rail access was enhanced through coordinated reductions in fares by major lines to facilitate attendee transport to the site.[33] These efforts transformed the semi-developed peninsula into a self-contained exposition venue by the opening on May 27, 1933, despite ongoing expansions during the event seasons.The 1933 Exposition Season
Opening Events and Ceremonies
The Century of Progress International Exposition opened to the public on May 27, 1933, marking the centennial of Chicago's incorporation.[34] The event commenced with a four-hour dedication ceremony at Soldier Field, attended by an estimated 15,000 to 20,000 people.[35] U.S. Postmaster General James A. Farley officially opened the gates, representing the federal government under President Franklin D. Roosevelt.[3] A distinctive scientific element symbolized the fair's theme of progress: the illumination of the grounds was triggered by a photoelectric cell activated by light from the star Arcturus.[24] Organizers calculated that this light, traveling at 186,000 miles per second, had departed Arcturus approximately 40 years earlier, aligning with the 1893 World's Columbian Exposition in Chicago to evoke a century of advancement from the city's founding in 1833.[36] This celestial linkage underscored the exposition's emphasis on technological and scientific achievement, setting a tone of innovation for the event. The ceremonies included speeches highlighting Chicago's growth and the fair's forward-looking exhibits, with participation from local leaders such as exposition president Rufus C. Dawes.[3] Evening festivities featured fireworks and illuminated displays across the 424-acre site along Lake Michigan, drawing immediate crowds despite the ongoing Great Depression.[24] The opening day's success, with rapid ticket sales and visitor influx, validated the organizers' decision to proceed amid economic hardship, foreshadowing total attendance exceeding 48 million over the two seasons.[34]Core Layout and Thematic Organization
The Century of Progress International Exposition occupied 427 acres of reclaimed land in Burnham Park along the southern shore of Lake Michigan, extending from 12th Street to 39th Street on Chicago's Near South Side.[24] This site, primarily on the artificial Northerly Island peninsula, featured a centralized layout designed to facilitate visitor flow through interconnected exhibition areas, diverging from the axial grandeur of prior fairs in favor of a more fluid, modern arrangement emphasizing accessibility and spectacle.[28] By opening day on May 27, 1933, the grounds included 32 major buildings housing exhibits grouped thematically by scientific, industrial, and cultural advancements.[24] Thematically, the exposition celebrated technological and industrial progress since Chicago's incorporation in 1833, with exhibits organized to illustrate causal chains from fundamental science to practical applications and future innovations.[37] Core areas progressed logically: the Hall of Science presented foundational principles in physics, chemistry, and biology through interactive displays and dioramas; adjacent industrial pavilions, such as the Electrical Building and Food and Agriculture Building, demonstrated applied technologies like electrification and mechanized farming, often contrasting historical methods with contemporary efficiencies.[24] The Travel and Transport Building highlighted advancements in mobility, from automobiles to aviation, while the Federal Building centralized government exhibits on policy and resources.[24] This sequential organization underscored empirical demonstrations of progress, with over two dozen corporate-sponsored structures like the Ford Exhibit—spanning 11 acres—showcasing mass production techniques.[37] Spatial divisions further reinforced themes, with the Court of Honor serving as an entry gateway flanked by the Administration Building and Sky Ride—a 1,850-foot transporter bridge linking the north and south ends over a central lagoon for panoramic views.[37] Midway areas transitioned to entertainment, including the Enchanted Island for family-oriented amusements, while peripheral zones hosted international and state pavilions emphasizing global contributions to progress.[24] The "Rainbow City" moniker arose from vibrant, experimental color schemes and lighting on streamline moderne structures, enhancing the thematic focus on innovation over classical revivalism.[28] This layout not only optimized attendance—nearing 40 million over two seasons—but also embodied causal realism in exhibiting how scientific discoveries drove economic and societal advancements amid the Great Depression.[37]Exhibits and Attractions
Industrial and Scientific Innovations
The Hall of Science housed exhibits illustrating advancements in pure sciences, including physics, chemistry, and biology, emphasizing foundational discoveries that underpin technological progress.[38] A significant portion featured medical science, with the American College of Surgeons displaying dioramas of surgical techniques, charts on cancer etiology and treatment, and lantern slides documenting clinical breakthroughs.[39] Yerkes Observatory contributed astronomical instruments and models to demonstrate observational methods in pure science.[40] Industrial applications were prominent in dedicated pavilions, such as the Electrical Building, which traced electricity from hydroelectric generation to practical uses in machinery, lighting, and domestic appliances like refrigerators and radios.[41] The exposition pioneered widespread use of advanced illumination technologies, including neon, krypton, helium, and mercury vapor tubes, marking the first such implementation at a world's fair to enhance nighttime visibility and aesthetic appeal.[13] Transportation innovations included the display of streamlined vehicles and rail prototypes. In the 1934 season, the Chicago, Burlington & Quincy Railroad exhibited the Pioneer Zephyr, a diesel-electric streamliner constructed from stainless steel, following its inaugural dawn-to-dusk run from Denver to Chicago—covering 1,015 miles in 13 hours 5 minutes at an average speed of 77.7 mph and peaking at 112.5 mph. This demonstration highlighted fuel efficiency and aerodynamic design, attracting large crowds and influencing postwar rail development.[42] The Homes of Tomorrow showcased experimental residential architecture integrating industrial materials and systems. These prototypes, relocated post-fair to Indiana Dunes, featured innovations like steel framing, prefabricated components, and built-in electrical systems; the House of Tomorrow, a three-story dodecagonal structure with extensive glass walls, central vacuum, and an attached airplane hangar, drew over one million visitors.[43][44] Such exhibits underscored the fair's motto, "Science Finds, Industry Applies, Man Conforms," by linking laboratory research to manufacturable products amid the economic constraints of the Great Depression.[13]International and Corporate Pavilions
International participation at the Century of Progress was modest, with only a handful of nations erecting dedicated pavilions amid the economic constraints of the Great Depression, which prompted many countries to forgo full-scale exhibits.[45] Official foreign nation pavilions included those from China, Czechoslovakia, Egypt, Italy, and Japan.[46] Italy's structure, designed to evoke a massive airplane, commemorated aviator Italo Balbo's transatlantic flight that concluded at the exposition site on July 15, 1933, with 24 seaplanes arriving from Italy.[47] The Japanese pavilion featured traditional architecture integrated with landscaped gardens built by local expert T.R. Otsuka, showcasing cultural artifacts and industrial products.[46] Additional nations such as Canada, Sweden, and others maintained exhibits within shared halls rather than standalone buildings, reflecting a total of 19 countries involved in the 1933 season.[48] These international displays emphasized national achievements in science, industry, and culture, aligning with the fair's theme of progress, though on a reduced scale from earlier world's fairs.[45] Corporate pavilions outnumbered international ones, with nearly two dozen structures sponsored by American companies to promote consumer goods, automobiles, and home technologies.[28] Prominent examples included the General Motors Building, which housed demonstrations of automotive advancements and electrical appliances; the Chrysler Exhibit, focusing on vehicle innovations; and the Ford Exposition, displaying streamlined designs and manufacturing processes.[45][49] The Sinclair Refining Company's dinosaur exhibit reconstructed prehistoric scenes using fossil models to illustrate petroleum's ancient origins, drawing significant crowds.[3] Other corporate efforts, such as those from the Ahlberg Bearing Company, highlighted specialized industrial components within the General Exhibits Group. These pavilions collectively underscored American industrial prowess, featuring interactive displays of gadgets for homes and vehicles to stimulate economic optimism during the Depression.[28]Entertainment Features and Public Spectacles
The Century of Progress International Exposition featured a variety of entertainment options designed to attract visitors amid the Great Depression, including revues, dances, and orchestral performances that emphasized spectacle and escapism.[28] Key attractions on the midway, such as the Streets of Paris, recreated Parisian street scenes with cabaret shows, music, and dancing, drawing an estimated two million attendees through its blend of gaiety, clowns, beauty revues, and novelty exhibits like peep shows and a chamber of horrors.[50] A prominent highlight was the fan dance performed by burlesque artist Sally Rand at the Streets of Paris' Cafe de la Paix stage, where she used large ostrich feather fans to create an illusion of nudity, sparking both popularity and controversy; Rand was arrested multiple times for indecency during the 1933 season but continued performing after acquittals, contributing to the venue's sensational draw.[51][52] Musical spectacles included free outdoor concerts at Ford Symphony Gardens, an bandshell venue hosting symphonic and theatrical performances to promote leisure amid industrial exhibits.[53] The Chicago Symphony Orchestra delivered 125 concerts across the fairgrounds, notably at the Swift Bridge, featuring premieres such as Florence Price's Symphony in E Minor on June 15, 1933, marking a milestone for African American composers in major orchestras.[54][55] These events, often held in the evenings, provided accessible public entertainment that contrasted with the fair's technological focus, enhancing visitor engagement through live artistry.[56]Architectural and Design Innovations
Streamline Moderne and Modernist Principles
The architecture of the Century of Progress Exposition prominently incorporated Streamline Moderne, a variant of Art Moderne characterized by aerodynamic forms, curved lines, and horizontal emphasis to evoke speed and technological advancement.[28] This style, emerging in the early 1930s, drew inspiration from streamlined transportation designs like locomotives and aircraft, aligning with the fair's theme of scientific and industrial progress.[57] Buildings featured smooth, rounded corners, sleek surfaces, and minimal ornamentation, often clad in synthetic materials such as aluminum and glass, which contrasted sharply with the ornate Beaux-Arts style of earlier expositions.[28] A key example was the General Motors Pavilion, designed by Albert Kahn Associates, which exemplified Streamline Moderne through its elongated, low-profile structure spanning an eighth of a mile in length and 306 feet in width, topped by a 177-foot illuminated tower.[57] The pavilion's facade incorporated curved, flowing lines and vibrant coloring to suggest motion and efficiency, housing exhibits on automotive innovations that reinforced the style's association with modernity.[57] Similarly, the fair's "Rainbow City" aesthetic applied bright, multicolored exteriors to Streamline forms, enhancing visual dynamism and symbolizing optimism amid the Great Depression.[37] Modernist principles underpinned these designs, prioritizing functionalism, structural honesty, and the integration of new technologies over decorative excess. Architects like Louis Skidmore and Nathaniel Owings oversaw exhibitions emphasizing clean lines and innovative construction, as seen in the Administration Building, which set a standard for sleek, purpose-driven forms with symbolic figures representing science and industry.[28][37] The House of Tomorrow by George Keck illustrated this approach with its steel frame, extensive curtain walls of glass for natural light, and built-in amenities like air conditioning and dishwashers, demonstrating practical applications of modernist volume and transparency.[28] Such elements collectively projected a vision of efficient, forward-thinking living, using materials like steel and glass to highlight industrial capabilities.[37]Use of Color, Lighting, and Experimental Materials
The Century of Progress Exposition emphasized vibrant color schemes in its architecture, departing from the neoclassical white facades of the 1893 World's Columbian Exposition to create a "Rainbow City" with buildings painted in a palette of 24 distinct hues, including deep greens and rich reds, to symbolize modernity and progress.[13][58] This approach extended to 28 specialized colors developed for industrial and domestic applications, influencing postwar design trends by promoting bolder, functional aesthetics over subdued tones.[59] Synthetic materials complemented these colors, with clean lines and bright accents highlighting streamline moderne forms in structures like the Hall of Science and corporate pavilions.[28] Lighting played a central role in transforming the fairgrounds into a nocturnal spectacle, with innovative effects such as building outlines, water illuminations, and early neon applications creating dynamic visual experiences after dark.[60] A "Scintillator" device projected beams into mist clouds for ethereal effects, while the Electrical Building featured dramatic floodlighting that accentuated its modernist contours.[58] The fair's opening on May 27, 1933, incorporated symbolic lighting from the star Arcturus, with photocells at observatories converting starlight into electricity to power the ceremony, underscoring themes of scientific advancement.[40] Experimental materials were showcased prominently in the "Homes of Tomorrow" district, where eleven prototype residences demonstrated innovations like lightweight steel framing, prefabricated components, and novel composites such as glass blocks and aluminum alloys to enable affordable, efficient construction.[43] These structures incorporated technologies including central air-conditioning and integrated appliances, testing durability against Great Lakes weather while prioritizing open floor plans and modern lifestyles over traditional masonry.[61] Broader exhibition buildings employed similar advances, such as tensile fabrics and modular assemblies, allowing rapid erection and reflecting industry shifts toward industrialized production methods.[45] Five of these homes were later relocated to Beverly Shores, Indiana, preserving examples of the era's material experimentation.[62]Operational Aspects and Attendance
Management and Daily Visitor Experience
The Century of Progress International Exposition was administered by the A Century of Progress Corporation, with Rufus C. Dawes, an oil executive and banker, serving as president from the organization's formation in 1928 through the event's operations in 1933 and 1934.[63][8] Dawes directed a board of Chicago business leaders and oversaw specialized departments, including exhibits, concessions, and transportation, which coordinated staffing, maintenance, and logistics for the 424-acre site.[64] These departments employed thousands of workers for roles in crowd control, exhibit operations, and vendor services, with concessions alone featuring staff dedicated to visitor interactions at food stands and entertainment venues.[65][45] Daily visitor access began at admission gates along the lakefront, where adults paid 50 cents and children 25 cents for entry, with season passes available for $15 allowing up to 150 visits.[48] The fairgrounds operated from morning through late evening, leveraging colorful lighting for nighttime spectacles that extended the typical visit beyond daylight hours, as detailed in official guides emphasizing efficient navigation via printed maps and directional signage.[31] Visitors arrived primarily by streetcar, elevated trains, or special excursion rail services to stations near 31st Street, with on-site parking and pedestrian paths managing foot traffic across exhibit halls, midway amusements, and the Court of Honor.[66] Peak attendance days, such as the 1934 closing with 374,127 visitors, strained capacity, prompting operational adjustments like staggered entry and expanded transportation coordination to mitigate congestion on walkways and at popular attractions like the Sky Ride.[24] Concessions provided meals and souvenirs amid the crowds, while security and sanitation teams enforced rules to maintain order, though the exposition's private funding model prioritized revenue from tickets and vendors over extensive public subsidies.[22] Overall, the experience blended educational exhibits with leisure, fostering a sense of technological optimism despite the Great Depression's economic constraints.[31]Attendance Statistics and Revenue Generation
The Century of Progress International Exposition recorded substantial attendance across its two seasons, reflecting public interest amid the Great Depression. In 1933, from May 27 to November 12, paid admissions totaled 22,565,859 over 170 days of operation.[24] The 1934 season, running from May 26 to October 31, attracted 16,486,377 paid admissions in 163 days.[24] Cumulative paid admissions exceeded 39 million, while the overall turnstile count reached 48,769,227 visitors.[24][25] Revenue was derived primarily from admission fees, set at 50 cents for adults and 25 cents for children, alongside percentages from concessions and rentals from exhibitors. Visitor expenditures within the fairgrounds amounted to $36,683,166 in 1933 and $24,474,865 in 1934, contributing to total onsite spending surpassing $61 million.[67] The exposition's development costs exceeded $50 million, financed initially through $10 million in bonds issued in 1929.[25] Despite economic challenges, it fully retired these bonds with interest, avoided government subsidies, and concluded with a net surplus of $344,029.85 allocated for post-fair activities, achieving financial self-sufficiency unprecedented among prior U.S. international expositions.[24][67][25]Extension to the 1934 Season
Rationale for Continuation and Preparations
The 1933 season of the Century of Progress Exposition concluded with a profit of $6,861,888.22 after expenditures totaling $38,699,476.77, demonstrating financial viability amid the Great Depression.[26] Paid attendance reached 22,565,859, exceeding initial projections hampered by the banking crisis and economic downturn, while providing a measurable boost to local employment and consumer activity through construction, operations, and pavilion displays of durable goods.[48] [1] President Franklin D. Roosevelt personally requested the extension, directing Rufus C. Dawes, president of the nonprofit Century of Progress corporation, to reopen the fair as a means to sustain economic momentum and encourage spending on industrial innovations showcased in corporate exhibits.[1] [68] This rationale aligned with broader New Deal objectives to counteract deflationary pressures, leveraging the fair's demonstrated capacity to draw crowds and highlight technological advancements as antidotes to pessimism.[69] Preparations for the 1934 season, announced in late 1933, focused on cost-effective reuse of the Burnham Park and Northerly Island site, including winterization of structures, renewal of contracts with returning exhibitors, and recruitment of new participants such as Henry Ford, who constructed a prominent pavilion featuring automotive assembly demonstrations.[1] Additional enhancements encompassed expanded electrical and lighting systems to amplify the "Rainbow City" aesthetic, alongside planning for supplementary attractions like the Hall of Progress and General Motors Building to refresh content without full reconstruction.[1] The exposition corporation prioritized operational continuity, retaining core features such as the Sky Ride and Hall of Science to capitalize on proven visitor draw while minimizing capital outlay.[1] The second season commenced on May 26, 1934, and operated through October 31, 1934.[1]Modifications and New Additions
The 1934 season of the Century of Progress Exposition featured substantial revamping to sustain visitor interest, including the addition of an expansive 11-acre Ford Motor Company exhibit that showcased industrial demonstrations, automotive innovations, and educational displays on manufacturing processes.[70][71] This new Ford exposition, one of the fair's largest structures, drew significant attention for its scale and integration of moving assembly lines and product prototypes, contrasting with smaller corporate displays from the prior year.[71] Another key addition was the Spanish Village, a recreated ensemble of 16th- to 18th-century Spanish castles and streets where artisans demonstrated traditional crafts such as weaving and pottery in operational shops.[70][72] Complementing these was an Early America display emphasizing historical replicas and artifacts to highlight colonial progress, integrated into the fair's theme of technological evolution.[70] Further modifications included the introduction of the Hall of Progress with updated scientific demonstrations and exhibits on emerging technologies, alongside enhancements like the Singing Color Fountain and expanded Rubber Industry displays to promote material innovations.[73] Existing structures underwent refreshes, such as updated lighting and interior layouts in corporate pavilions, while new transportation highlights like the debut of the streamlined Pioneer Zephyr diesel train underscored rail advancements during the season.[73] These changes aimed to differentiate the 1934 iteration, rebranded as "A Century of Progress International Exposition: A New World of Wonders," from the 1933 opening.[74]Health and Safety Incidents
Amoebic Dysentery Outbreak and Response
During the 1933 season of the Century of Progress exposition, an outbreak of amoebic dysentery, caused by the protozoan parasite Entamoeba histolytica, affected fair visitors primarily lodging in downtown Chicago hotels. The infection spread via the fecal-oral route through contaminated drinking water, with symptoms including severe diarrhea, abdominal pain, and fever. Cases emerged as early as June 1, 1933, peaking on dates such as August 22, September 17, October 3, and October 11, before subsiding after the fair's closure on November 12, 1933, though some persisted into 1934.[75][76] The primary source was faulty plumbing at the Congress Plaza Hotel, where a deteriorated wooden plug permitted sewage leakage from a sewer pipe into the hotel's cooled drinking water tank; this contaminated supply was shared with adjacent facilities like the Auditorium Hotel via interconnected systems. High water demand from the influx of fairgoers exacerbated pressure drops, enabling backflow through inadequate cross-connection protections. Chicago health authorities, including the Board of Health under Commissioner Herman N. Bundesen, identified the pathogen by mid-August 1933, with confirmation via stool examinations revealing E. histolytica trophozoites or cysts. The U.S. Public Health Service assisted in tracing the outbreak to these hotels near the fairgrounds.[75][77] Official records document a minimum of 1,409 confirmed cases and 98 deaths attributable to the outbreak, though broader estimates cite up to 1,700 illnesses. To safeguard attendance and revenue amid the Great Depression, public disclosure was delayed until after the fair ended, despite internal awareness; Bundesen announced the epidemic's scope in November 1933. Lawsuits followed, with victims attributing infections to the withheld information.[77][75] Response efforts included immediate investigations by federal and local engineers, leading to plumbing repairs by February 1934 that eliminated the defects. For the disease itself, control emphasized sanitation: boiling or chlorinating water, proper sewage disposal, handwashing, and safe food handling to interrupt transmission. Individual cases received supportive care, including fluid replacement and, where available, anti-amebic drugs like emetine for invasive infections. These measures, alongside heightened hygiene campaigns for the 1934 season, prevented recurrence at the fair, while the incident spurred advancements in backflow prevention standards in municipal water systems.[75][76]Other Operational Hazards and Mitigation
Aviation-related sightseeing flights posed significant operational hazards due to unpredictable weather and mechanical stresses, exemplified by a June 11, 1933, crash of a large sightseeing seaplane departing from the fairgrounds, which killed nine individuals—including seven passengers and the pilot—after a sudden squall caused the pontoon to smash into Lake Michigan, crumpling a wing and igniting a post-crash fire.[78] Investigations hinted at possible negligence in flight operations amid the fair's high demand for aerial tours, though no broader regulatory changes were immediately detailed in contemporary reports.[79] Extensive use of experimental lighting, electrical displays, and combustible materials in modernist exhibits heightened fire risks across the 424-acre site, particularly given the fair's emphasis on nighttime illuminations and temporary structures on reclaimed landfill. To mitigate these, organizers established a dedicated Century of Progress Fire Department equipped with state-of-the-art apparatus, including a 1933 American LaFrance pumper, and fire-resistant materials like asbestos cement board in key buildings such as the Administration Building. No major conflagrations were recorded, attributable in part to these proactive measures and the department's specialized badges and helmets for rapid response.[80] Crowd management and visitor safety challenges arose from peak daily attendance exceeding 100,000, risking stampedes or injuries in congested areas like the Court of Honor, compounded by attractions such as the elevated Sky Ride transporter bridge spanning 1,850 feet over the lagoon. Mitigation included rigorous pre-opening tests certifying the Sky Ride as safer than automobile travel, on-site emergency hospitals in structures like the Sears-Roebuck Building for prompt medical intervention, and supervised bathing beaches demarcated by submerged protective piles to prevent drownings or collisions.[16] An Enchanted Island child care area further addressed family-specific risks with enclosed infirmaries and nurseries, allowing parental oversight amid diversions.[16] These provisions, supported by implied safety patrols drawn from local forces, minimized documented non-health incidents despite the exposition's scale.[80]Economic and Social Impacts
Stimulation of Local Economy Amid Depression
The Century of Progress Exposition provided a critical economic lifeline to Chicago amid the Great Depression, drawing nearly 40 million visitors across its 1933 and 1934 seasons and channeling substantial spending into local hotels, restaurants, transportation, and retail establishments.[1] These out-of-town guests, many traveling by rail or automobile, filled accommodations and patronized eateries, with city promotional materials urging exploration of downtown theaters, sports venues, and industrial tours to maximize ancillary expenditures.[45] The resulting tourism influx generated income that offset the era's high unemployment rates, which exceeded 25% nationally and were similarly severe in Chicago, offering temporary relief through direct visitor dollars rather than reliance on federal relief programs alone.[45] Construction of the 424-acre fairgrounds on Northerly Island and adjacent landfill sites, costing over $100 million in total development, employed thousands of laborers in building exhibits, pavilions, and infrastructure during the early 1930s slump.[1] Ongoing operations sustained jobs for exhibit operators, concessionaires, security personnel, and maintenance workers, though hiring practices often discriminated against African Americans, restricting broader local benefits.[45] The exposition's profitability—yielding surplus funds after recouping investments—further enriched Chicago institutions like the Museum of Science and Industry, indirectly bolstering cultural and educational sectors tied to the local economy.[1] Beyond immediate spending, the fair stimulated consumer demand for durable goods showcased in corporate exhibits, fostering optimism in industrial progress and aligning with nascent New Deal initiatives to revive purchasing power.[1] Local businesses, including suppliers of food, merchandise, and services to fair vendors, reported heightened activity, with the event's extension into 1934 justified by its demonstrated capacity to sustain economic momentum in a city reeling from bank failures and factory closures.[45] This localized infusion of activity contrasted with the national contraction, highlighting the exposition's role as a Depression-era catalyst for targeted recovery through spectacle and commerce.[1]Promotion of Innovation and Future-Oriented Optimism
The Century of Progress International Exposition adopted a central theme of scientific and technological advancement from Chicago's founding in 1833 to 1933, deliberately crafted to foster optimism during the Great Depression by envisioning a future propelled by innovation.[10] Organizers structured over 82 miles of exhibits across 427 acres to highlight modern and futuristic developments, including the arrival of the Graf Zeppelin to underscore aviation progress and displays of "dream cars" alongside the debut of streamlined trains like the Pioneer Zephyr.[10] This emphasis on empirical achievements in science and industry aimed to counter economic despair by demonstrating tangible pathways to prosperity through human ingenuity.[81] Prominent features such as the Hall of Science presented exhibits on foundational disciplines including biology, chemistry, geology, and physics, illustrating the building blocks of technological evolution in an Art Deco architectural framework that itself symbolized modernity.[45] Adjacent structures like the Travel and Transport Building showcased advancements in mobility, from automobiles to emerging rail technologies, while the Homes of Tomorrow section displayed prototype residences equipped with central air conditioning, mechanical dishwashers, and novel materials such as Masonite, linking industrial progress directly to improved daily life.[45] Corporate contributions reinforced this narrative; for instance, General Motors operated a live assembly line producing 25 vehicles daily, and Sinclair Refining employed a dinosaur diorama to trace petroleum's role in lubrication innovations.[81] Exhibition strategies further amplified future-oriented optimism through dynamic, narrative-driven displays that contrasted historical methods with contemporary efficiencies, such as model kitchens evolving from wood-fired stoves to electric appliances, and promotional rhetoric in brochures framing these as a "Parade of Progress."[81] The Ford Motor Company's 11-acre pavilion exemplified industrial scale by highlighting manufacturing techniques and automotive breakthroughs, aligning corporate self-interest with the fair's broader message of relentless advancement.[82] President Franklin D. Roosevelt commended the exposition for stimulating consumer spending and economic recovery, crediting its vision of scientific promise with drawing over 39 million visitors across both seasons and extending operations into 1934.[10] These elements collectively positioned the fair as a causal agent in redirecting public focus from present hardships toward verifiable potentials of innovation-driven growth.[81]