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Versions of Me
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| Versions of Me | ||||
|---|---|---|---|---|
| Studio album by | ||||
| Released | April 12, 2022 | |||
| Genre | ||||
| Length | 43:54 | |||
| Language |
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| Label | Warner | |||
| Producer |
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| Anitta chronology | ||||
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| Singles from Versions of Me | ||||
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Versions of Me is the fifth studio album by Brazilian singer Anitta, released on April 12, 2022, through Warner Records and originally planned to be titled Girl from Rio.[1][2] Anitta covered her various versions on the album, with Ryan Tedder serving as one of the executive producers for the album.[3] Her second multilingual visual album after her fourth studio album, Kisses (2019), Versions of Me contains collaborations with Chencho Corleone, Ty Dolla Sign, Afro B, Khalid, Saweetie, YG, Papatinho, MC Kevin o Chris, Mr. Catra, Cardi B and Myke Towers (in the standard edition), as well as Missy Elliott, Maluma, L7nnon, Maffio, ASAP Ferg, Harv, Pedro Sampaio, Dadju, Nicky Jam and MC Pedrinho (in the deluxe edition).
After Kisses (2019), Anitta conceived and recorded the album during the COVID-19 pandemic, as a way of showing her various versions as an artist and also in order to address the artist's sexual, romantic and affective relationships and each track works almost each of these situations separately. Building an album for two years, Anitta wanted to bring an impeccable album to the international market. Her collaborations with composers and record producers produced a softer tone, developing diverse vocal styles and influences from funk, reggaeton, hip hop music, and trap. The album's lyrical content explores themes such as feminism, women's independence, types of affective relationships, sex, relationship issues, inspired by the artist's desire to assert her creative freedom completely. The album also has a deluxe edition, intended to commercialize the contrasting facets of Anitta's art.
Versions of Me was preceded by eight singles: "Me Gusta" (featuring Cardi B and Myke Towers), "Girl from Rio", "Faking Love" (featuring Saweetie), "Envolver", "Boys Don't Cry", "Gata" (with Chencho Corleone), "El Que Espera" (featuring Maluma) and "Lobby" (featuring Missy Elliott).[4] "Envolver" was a huge commercial success, becoming the first solo Latin song to reach the top of the Spotify Global Daily chart as well as reaching no. 2 on the Billboard Global 200.[5] Upon release, the album received generally positive reviews from music critics, who praised its production. The album broke records on Spotify, opening with over six million streams and thus becoming the biggest debut of a Brazilian artist on the platform.[6] The album also holds the record for biggest streaming week for a Brazilian artist on Spotify, with over 39 million streams.[7] By May 2022, the album had earned 111.7 million on-demand song streams in the United States.[8] In October 2022, Versions of Me became the first Brazilian pop album to hit 1 billion streams on Spotify.[9]
Background
[edit]After releasing her trilingual visual album Kisses (2019), Anitta started working on her fifth studio album, which was originally titled Girl from Rio.[4] In a 2020 interview for the Brazilian magazine Veja, Anitta confirmed at that time that she had 30 songs ready for the album and was selecting the tracklist with her manager Brandon Silverstein.[10] In April 2021, Anitta released the single "Girl from Rio", which was announced as the then-title track of the album, but Anitta and her team decided to hold off on releasing the album that year.[4]
Anitta announced the album's changed title, release date and cover art on April 1, 2022, also saying that she would subsequently explain her thinking behind the album cover and that she "loved" that it was "causing controversy", stating that was her intent.[11] She later released a statement on her social media accounts that read in part, "Even after millions of plastic surgeries, doctors and interventions... my inside just stays the same", which references the "notable plastic surgery differences" between the different faces on the cover. She also remarked that the title was changed to Versions of Me as it "made more sense".[12]
In July 2022, Anitta confirmed the release of a deluxe edition of the album featuring collaborations with Maluma, "El Que Espera", and Missy Elliot, "Lobby". Both songs will have music videos and she also confirmed a music video for "Gata".[13][14] "Gata" was then confirmed as the first single from the deluxe edition of the album released on August 5, 2022.[15]
Promotion
[edit]"Versions of Me" was released on April 12, 2022, through Warner Records, Anitta's first to be released under the label. The standard edition was released as a digital download and streaming. The deluxe edition was released on August 25, 2022.[16]
To promote the single "Girl from Rio", Anitta performed on several American talk shows in May 2021, including The Tonight Show Starring Jimmy Fallon, Today and Jimmy Kimmel Live!.[17] On September 12, 2021, she performed the song during the 2021 MTV Video Music Awards break, as part of a campaign by Burger King.[18] She performed on The Tonight Show again on January 31, 2022, singing "Boys Don't Cry".[19]
"Faking Love" featuring rapper Saweetie was released as the third single on October 14, 2021. Its music video directed by Bradley & Pablo was released the following day. The song was sent to US pop and rhythmic radio on October 19, 2021. "Faking Love" reached numbers 34 and 35 on Billboard's Mainstream Top 40 and Rhythmic charts, respectively. "Faking Love" was performed on the American talk show The Late Late Show with James Corden, where she sang the song with the rapper Saweetie in November 2021.[20] The single was performed in various other events throughout that year, including Miley's New Year's Eve Party, KIIS-FM Jingle Ball 2021, among others.[21][22][16]
On March 26, 2022, Anitta sang "Boys Don't Cry" with Miley Cyrus during the singer's show on the 2022 edition of Lollapalooza Brazil.[23]
A brazilian funk remix of song "Practice" was performed by Anitta on Savage X Fenty Show. A simlish version of it was released for The Sims game.
Singles
[edit]"Me Gusta" featuring Cardi B and Myke Towers, was released on September 18, 2020, as the official lead single from the album.[24] In the United States, the song debuted at number 91 on the Billboard Hot 100 dated October 3, 2020, becoming Anitta's first entry on the chart.[25]
"Girl from Rio" was released as the second single on April 29, 2021. It was released as the original title track before the concept of the album changed. A remix was released featuring DaBaby was released on June 11, 2021. Anitta then released her next English track, "Faking Love" featuring Saweetie, as the third single[4] on October 14, 2021.
"Envolver" was released as the fourth single[4] on November 11, 2021. The single managed to become one of Anitta's most successful singles to date and was her second Billboard Hot 100 entry reaching number 70 following a viral TikTok trend in March 2022. A remix featuring Justin Quiles was released on February 17, 2022.
"Boys Don't Cry" was released as the fifth single on January 27, 2022. Its accompanying music video was directed by Anitta herself and Christian Breslauer. The song was sent to US pop radio on February 8, 2021. The song reached number 33 on Billboard's Mainstream Top 40 chart.[4]
On June 23, 2022, "Dançarina Remix" was released as a promotional single, later added to the deluxe edition of the album, with a music video and features Pedro Sampaio, Dadju, Nicky Jam and MC Pedrinho.
On August 4, 2022, Anitta announced "Gata" as the six single with its music video released the following day.
"El Que Espera" with Maluma was released on August 11, 2022,[26] and "Lobby" with Missy Elliot was released the week after. Both are included on the deluxe edition of Versions of Me, released on August 25 with five additional songs and a different cover.[27]
Composition
[edit]Versions of Me is a reggaetón and power pop album with elements of electropop, EDM, alternative R&B, funk carioca, electro, and trap-pop.[28][29] It is a trilingual album, just like Anitta's previous album, Kisses, with multicultural and diverse references and whose tracks "explore the diverse women and facets that inhabit Anitta's complex personality".
Critical reception
[edit]Reviews
[edit]| Aggregate scores | |
|---|---|
| Source | Rating |
| Album of the Year | 77/100[33] |
| Review scores | |
| Source | Rating |
| The Line of Best Fit | 7/10[30] |
| NME | |
| Rolling Stone | |
| Tracklist | 7,5/10[31] |
| The Bulletin | 70/100[32] |
Versions of Me received generally positive reviews from critics. On review aggregator Album of the Year, the album has a rating of 77 out of 100 based on 3 reviews.[33]
Reviewing positively for NME, Nick Levine called the album "a searingly ambitious affair from a star who knows exactly what she wants", scoring it four out of five stars.[28] In another positive review for Forbes, Chis Méndez affirmed Anitta "shows that she's more than just a pretty face—one that she's proud of after "hundreds" of cosmetic procedures. She easily hops between English, Spanish, and Portuguese as she sings about love, lust, loss, and everything in between".[34]
For Rolling Stone, Julissa Lopez stated that Anitta's search for an international market "worked, and it made Anitta one of the biggest stars in the Latin pop world. For her next act, she's ready to take on the rest of the planet, and she's planning to do so by sharing the most uncompromising portrait of herself on Versions of Me".[35] Reviewing the album for Rolling Stone, Charles Aaron found it to be "a tirelessly bewitching global dance-floor experience", adding "some may harbor doubts [of Anitta's success], but Anitta has the talent – and data – she needs", rating it four out of five stars.[29]
Billboard affirmed the record "proves Anitta's versatility and chameleonic abilities to dabble in multiple genres".[36] Ana Claro Ribeiro for The Life of Best Fit, said "as [Anitta] dreams of becoming Brazilian funk's poster girl and pave the way for more Brazilian artists to have a global platform, Anitta knows damn well that the route to success requires a few concessions and adjustments, and she's very willing to make them", rating the album 7 out of 10.[30] In June 2022, Rolling Stone, ranked Versions of Me as one of the 58 best albums of 2022.[37] The same month, Billboard ranked Versions of Me as one of the best 22 Latin albums of 2022.[38]
Year-end lists
[edit]| Publication | List | Rank | Ref, |
|---|---|---|---|
| Billboard | The 20 Best Pride Albums of 2022: Staff Picks | N/A
|
[39] |
| The 22 Best Latin Albums of 2022: Staff Picks | N/A
|
[40] | |
| The 25 Best Pride Songs of 2022 - "Boys Don't Cry" | N/A
|
[41] | |
| YardBarker | The Best Songs that Defined 2022 - "Lobby" | N/A
|
[42] |
| Eolor | Best Clips from Brazil in 2022 - "Boys Don't Cry" | 4
|
[43] |
| Rolling Stone | The 100 Best Albums of 2022 | 31
|
[44] |
| Stereogum | The 10 Best Pop Albums of 2022 | 5
|
[45] |
| UPROXX | The Best Latin Albums of 2022 | N/A
|
[46] |
| The Best Pop Albums of 2022 | N/A
|
[47] | |
| Variety | The 10 Best Latin Albums of 2022 | 9
|
[48] |
Awards and nominations
[edit]| Year | Award ceremony | Category | Result | Ref. |
|---|---|---|---|---|
| 2022 | Capricho Awards | Album of the Year | Won | [49] |
| LOS40 Music Awards | Best Latin Album | Nominated | [50] | |
| MTV Millennial Awards Brazil | Album of the Year | Nominated | [51] | |
| Multishow Brazilian Music Awards | Nominated | [52] | ||
| Cover of the Year | Nominated | |||
| 2023 | GLAAD Media Awards | Outstanding Music Artist | Nominated | [53] |
| Premios Lo Nuestro | Urban - Album of the Year | Nominated | [54] |
Track listing
[edit]| No. | Title | Lyrics | Music | Producer(s) | Length |
|---|---|---|---|---|---|
| 1. | "Envolver" |
|
| Súbelo NEO | 3:13 |
| 2. | "Gata" (featuring Chencho Corleone) |
|
|
| 3:26 |
| 3. | "I'd Rather Have Sex" |
|
|
| 2:53 |
| 4. | "Gimme Your Number" (with Ty Dolla Sign) |
|
|
| 2:37 |
| 5. | "Maria Elegante" (featuring Afro B) |
|
|
| 3:06 |
| 6. | "Love You" |
|
|
| 3:02 |
| 7. | "Boys Don't Cry" |
| 2:16 | ||
| 8. | "Versions of Me" |
|
| Burns | 3:04 |
| 9. | "Turn It Up" | Alyssa Cantu |
|
| 2:39 |
| 10. | "Ur Baby" (featuring Khalid) |
| 2:43 | ||
| 11. | "Girl from Rio" |
| 3:14 | ||
| 12. | "Faking Love" (featuring Saweetie) |
|
|
| 2:28 |
| 13. | "Que Rabão" (with Papatinho and MC Kevin o Chris featuring Mr. Catra and YG) |
| Papatinho | Papatinho | 2:56 |
| 14. | "Me Gusta" (with Cardi B and Myke Towers) |
|
| 3:00 | |
| 15. | "Love Me, Love Me" |
|
| 3:11 | |
| Total length: | 43:48 | ||||
| No. | Title | Lyrics | Music | Producer(s) | Length |
|---|---|---|---|---|---|
| 1. | "Lobby" (with Missy Elliott) |
|
| 2:37 | |
| 2. | "El Que Espera" (with Maluma) |
|
|
| 2:50 |
| 3. | "Yo No Sé" (featuring L7nnon and Maffio) |
|
| Maffio | 3:01 |
| 4. | "Practice" (featuring ASAP Ferg and Harv) |
|
| Harv | 3:23 |
| 5. | "Dançarina" (remix; with Pedro Sampaio and Dadju, featuring Nicky Jam and MC Pedrinho) |
|
| 3:32 | |
| Total length: | 59:19 | ||||
Notes
[edit]- ^[p] indicates a primary and vocal producer
- ^[a] indicates an additional producer
- ^[v] indicates a vocal producer
- "Gata" samples "Guatauba" performed by Plan B.[55]
- "Gimme Your Number" sample "La Bamba" performed by Ritchie Valens.[56]
- "Girl from Rio" interpolates "Garota de Ipanema" performed by Vinicius de Moraes e Tom Jobim.[57]
- The song "Boys Don't Cry" became a track on the deluxe edition of the album Attention: Miley Live by Miley Cyrus after Anitta's participation in the performance of "Mother's Daughter" at Lollapalooza Brazil.[58]
Charts
[edit]| Chart (2022) | Peak position |
|---|---|
| French Albums (SNEP)[59] | 55 |
| Spanish Albums (PROMUSICAE)[60] | 51 |
| US Heatseekers Albums (Billboard)[61] | 2 |
Certifications
[edit]| Region | Certification | Certified units/sales |
|---|---|---|
| Brazil (Pro-Música Brasil)[62] | Diamond | 300,000‡ |
|
‡ Sales+streaming figures based on certification alone. | ||
Release history
[edit]| Region | Date | Format(s) | Edition | Label | Ref. |
|---|---|---|---|---|---|
| Various | April 12, 2022 | Standard | Warner Records | [16] | |
| August 25, 2022 | Deluxe | [63] |
References
[edit]- ^ Sung by Dadju, in the Deluxe edition
- ^ Kenneally, Cerys (April 1, 2022). "Anitta announces new album Versions of Me". The Line of Best Fit. Retrieved April 2, 2022.
- ^ Gardner, Chris (February 1, 2022). "Brazilian Pop Superstar Anitta Signs With UTA". The Hollywood Reporter. Retrieved April 2, 2022.
- ^ Exposito, Suzy (June 18, 2020). "Brazilian Pop Star Anitta Announces New Deal With Warner Music". Rolling Stone. Retrieved April 2, 2022.
- ^ a b c d e f "Empresário da Anitta mostra reação da cantora ao descobrir que novo álbum está pronto" [Anitta's manager shows the singer's reaction to discovering that a new album is ready]. GQ (in Portuguese). March 11, 2022. Retrieved April 2, 2022.
- ^ "First solo Latin artist to reach No.1 on Spotify". Guinness World Records. March 24, 2022. Retrieved July 12, 2022.
- ^ "Álbum de Anitta, 'Versions of Me' ganha elogios da mídia gringa e bate recorde de streamings" [Anitta's album, 'Versions of Me' receives praise from international media and breaks streaming records]. Correio do Povo (in Portuguese). April 14, 2022. Retrieved April 14, 2022.
- ^ "'Versions Of Me', de Anitta, é o álbum de um artista brasileiro com mais streams semanais" [Anitta's 'Versions of Me' is the album by a brazilian artist with most weekly streams]. POPline (in Portuguese). April 20, 2022. Retrieved April 28, 2022.
- ^ Flores, Griselda (May 11, 2022). "Anitta's global vision: A trilingual takeover". Billboard. Retrieved May 11, 2022.
- ^ ""Versions Of Me" de Anitta é o 1º disco pop brasileiro a atingir 1 bilhão de streams no Spotify" [Anitta's "Versions of Me" is the first Brazilian pop album to hit 1 billion streams on Spotify.]. Vogue. October 17, 2022. Retrieved October 18, 2022.
- ^ Cerqueira, Sofia (January 27, 2020). "As estratégias de Anitta para conquistar a América" [Anitta's strategies to conquer America]. Vega (in Portuguese). Retrieved April 2, 2022.
- ^ Jacobs, Rebecah (April 1, 2022). "Anitta announces new album 'Versions of Me'". ¡Hola!. Retrieved April 2, 2022.
- ^ Hernandez, Jeanette (March 31, 2022). "Anitta Reveals Upcoming Album Name, Cover & Release Date". Remezcla. Retrieved April 2, 2022.
- ^ "Anitta 🎤 on Instagram: "Versions of Me Deluxe coming soon"". Instagram. Retrieved August 1, 2022.
- ^ "Anitta 🎤 on Instagram: "Which music video do you think it's coming first? Lobby feat. @missymisdemeanorelliott, Gata, or El Que Espera feat. @maluma?"". Instagram. Retrieved August 1, 2022.
- ^ "Anitta divulga teaser do primeiro clipe do álbum "Versions Of Me (Deluxe)" - POPline" (in Brazilian Portuguese). August 4, 2022. Retrieved August 5, 2022.
- ^ a b c Versions of Me (Deluxe) by Anitta, April 12, 2022, retrieved December 26, 2022
- ^ Blistein, Jon (April 30, 2021). "Anitta Celebrates Her Hometown on New Song 'Girl From Rio'". Rolling Stone. Retrieved April 2, 2022.
- ^ "VMA: Anitta representa Brasil em apresentação de 'Girl From Rio'". Rolling Stone (in Portuguese). September 12, 2021. Retrieved April 2, 2022.
- ^ Bouza, Kat (February 1, 2022). "Anitta Gives the Guys a Run for Their Money During 'Boys Don't Cry' on 'Fallon'". Rolling Stone. Retrieved April 2, 2022.
- ^ Zemler, Emily (November 4, 2022). "Anitta, Saweetie Team Up for 'Faking Love' on 'Corden'". Rolling Stone. Retrieved April 2, 2022.
- ^ "Anitta Talks 'Girl From Rio', Her Saweetie Collab & MORE At Jingle Ball". KIIS-FM. December 4, 2021. Retrieved April 2, 2022.
- ^ "Miley Cyrus posta foto com Anitta nos EUA: 'Meninas Superpoderosas'". Universo Online. January 5, 2022. Retrieved April 2, 2022.
- ^ "Anitta e Miley Cyrus cantam e batem bumbum no melhor show do Lollapalooza, em SP". Folha. March 26, 2022. Retrieved April 2, 2022.
- ^ Bloom, Madison (September 18, 2020). "Anitta Enlists Cardi B and Myke Towers for New Song "Me Gusta": Listen". Pitchfork. Retrieved April 2, 2022.
- ^ "Anitta Chart History: Hot 100". Billboard. Retrieved April 2, 2022.
- ^ "Anitta 🎤 on Instagram: "¡Nuestro segundo video ya viene!"". Retrieved August 10, 2022 – via Instagram.
- ^ @Anitta (August 23, 2022). "The extended version of my album is coming on August 25th at 9PM (BR). Be ready!" (Tweet). Retrieved August 24, 2022 – via Twitter.
- ^ a b c Levine, Nick (April 13, 2022). "Anitta – 'Versions of Me' review: filter-free hustler continues her global charm offensive". NME. Retrieved April 16, 2022.
- ^ a b c Aaron, Charles (April 15, 2022). "Anitta's 'Versions of Me' Is a Tirelessly Bewitching Global Dance-Floor Experience". Rolling Stone. Retrieved April 16, 2022.
- ^ a b Ribeiro, Ana Clara (April 25, 2022). ""Versions of Me" shows Anitta's best side, even if's not her best music to date". The Line of Best Fit. Retrieved April 29, 2022.
- ^ "Review: Anitta compila sua versatilidade em "Versions of Me"". Tracklist. April 14, 2022. Retrieved December 23, 2022.
- ^ "Album Review: Anitta, 'Versions of Me'". onthebulletin.comdate=May 27, 2022. Retrieved December 23, 2022.
- ^ a b "Anitta - Versions of Me". Album of The Year. Retrieved September 5, 2022.
- ^ Malone Méndez, Chris (April 12, 2022). "Anitta Shares Her New Trilingual Album 'Versions of Me'". Forbes. Retrieved April 13, 2022.
- ^ Lopez, Julyssa (April 12, 2022). "How Anitta Is Making the Whole World Fall in Love With Her". Rolling Stone. Retrieved April 16, 2022.
- ^ "Anitta Delivers Her New Trilingual 'Versions of Me' Album: Listen to Editors' Picks". Billboard. April 13, 2022. Retrieved April 13, 2022.
- ^ Aaron, Charles (June 16, 2022). "The Best Albums of 2022 So Far". Rolling Stone. Retrieved June 18, 2022.
- ^ Billboard Staff (June 30, 2022). "The 22 Best Latin Albums of 2022 So Far: Staff Picks". Billboard. Retrieved July 1, 2022.
- ^ Billboard Staff (December 12, 2022). "The 20 Best Pride Albums of 2022: Staff Picks". Billboard. Retrieved December 17, 2022.
- ^ Billboard Staff (June 30, 2022). "The 22 Best Latin Albums of 2022 So Far: Staff Picks". Billboard. Retrieved December 27, 2022.
- ^ Billboard Staff (December 13, 2022). "The 25 Best Pride Songs of 2022: Staff Picks". Billboard. Retrieved December 27, 2022.
- ^ "Say goodbye to 2022 with this playlist". Yardbarker. December 25, 2022. Retrieved December 27, 2022.
- ^ eolor (December 16, 2022). "Melhores clipes do Brasil em 2022". eolor (in Portuguese). Retrieved December 27, 2022.
- ^ "The 100 Best Albums of 2022". Rolling Stone. December 1, 2022. Retrieved December 1, 2022.
- ^ "The 10 Best Pop Albums Of 2022". Stereogum. December 12, 2022. Retrieved December 12, 2022.
- ^ "The Best Latin Albums Of 2022". UPROXX. December 6, 2022. Retrieved December 17, 2022.
- ^ "The Best Pop Albums Of 2022". UPROXX. November 30, 2022. Retrieved December 17, 2022.
- ^ Garcia, Thania (December 14, 2022). "The 10 Best Latin Albums of 2022". Variety. Retrieved December 16, 2022.
- ^ "CH Awards 2022: confira a lista completa de vencedores". Capricho (in Brazilian Portuguese). Retrieved December 17, 2022.
- ^ Flores, Griselda (November 5, 2022). "Los40 Music Awards: Lista de ganadores". Billboard (in European Spanish). Retrieved December 17, 2022.
- ^ "MTV MIAW 2022: veja lista de vencedores". September 20, 2022.
- ^ "Premio Multishow 2022".
- ^ Daw, Stephen (January 18, 2023). "Demi Lovato, Kim Petras, Anitta & More Nominated for 2023 GLAAD Media Awards: See the Full List". Billboard. Retrieved January 18, 2023.
- ^ Raygoza, Isabela (January 23, 2023). "Sebastián Yatra lidera nominaciones a Premio Lo Nuestro 2023 con 10: Lista completa". Billboard (in European Spanish). Retrieved January 23, 2023.
- ^ "Anitta Delivers Her New Trilingual 'Versions of Me' Album: Listen to Editors' Picks". Billboard. April 13, 2022. Archived from the original on April 21, 2022. Retrieved May 13, 2022.
- ^ "'La Bamba' y mil ideas más en 'Versions of Me' de Anitta". jenesaispop.com (in Spanish). April 13, 2022. Retrieved December 17, 2022.
- ^ Blistein, Jon (April 30, 2021). "Anitta Celebrates Her Hometown on New Song 'Girl From Rio'". Rolling Stone. Archived from the original on April 14, 2022. Retrieved May 13, 2022.
- ^ Redação (April 25, 2022). "Miley Cyrus anuncia faixa com Anitta em versão deluxe do disco ao vivo Attention". Rollingstone (in Brazilian Portuguese). Retrieved December 27, 2022.
- ^ "Le Top de la semaine : Top Albums – SNEP (Week 35, 2022)" (in French). Syndicat National de l'Édition Phonographique. Retrieved September 5, 2022.
- ^ Música, El portal de, VERSIONS OF ME - Anitta | EPDM, retrieved September 5, 2022
- ^ "Anitta Chart History (Heatseekers Albums)". Billboard. Retrieved April 19, 2022.
- ^ "Brazilian album certifications – Anitta – Versions of Me" (in Portuguese). Pro-Música Brasil. Retrieved May 11, 2022.
- ^ Versions of Me (Deluxe), August 25, 2022, retrieved December 26, 2022
Versions of Me
View on GrokipediaDevelopment and Recording
Conception and Influences
The album Versions of Me originated from Anitta's intent to expand her international presence following the release of her previous album Kisses on November 5, 2019. Initially titled Girl from Rio—after a track released as a single on April 30, 2021—the project was planned for release after her scheduled Coachella performance in April 2020, but the COVID-19 pandemic disrupted those plans.[8] Anitta conceived much of the work during the pandemic, aiming to showcase her multifaceted identity beyond a singular narrative tied to her Rio origins.[9] Anitta retitled the album Versions of Me to encapsulate her evolving personas, stating, "I like being a different person every day... I wanted the title to represent all the different versions of me." This shift emphasized her adaptability across cultural and musical markets, reflecting influences from her upbringing in Rio de Janeiro's Complexo do Alemão favela, where she immersed herself in funk carioca, to her self-directed rise as an entrepreneur managing her career independently.[9] [10] Her observations of global music trends, including the success of artists blending local sounds with pop, informed a strategy prioritizing authentic fusion over superficial localization, drawing from experiences post-Kisses where she tested multilingual tracks for broader appeal.[11] This conception underscored Anitta's entrepreneurial approach, rooted in favela resilience and market analysis, to position herself as a versatile artist capable of navigating international charts without diluting her Brazilian heritage. The title and thematic focus highlighted her rejection of reductive stereotypes, instead promoting a narrative of self-reinvention driven by personal agency and commercial pragmatism.[12][5]Production Process
Recording for Versions of Me took place primarily in studios in Los Angeles and Miami, with Anitta collaborating closely with international producers to blend her Brazilian heritage with global pop elements.[9] The album's executive production was handled by Anitta herself alongside Ryan Tedder of OneRepublic, who contributed to several tracks and emphasized her directive role in shaping the sound.[5] Additional key producers included the Norwegian duo Stargate and the Puerto Rican pair Andrés Torres and Mauricio Rengifo, known for their work on hits like "Despacito," ensuring a polished yet rhythmically diverse output.[5] Anitta exercised substantial artistic veto power throughout the process, insisting on integrating Brazilian rhythms such as funk carioca to preserve authenticity amid the international production team's influences.[9] This hands-on approach extended to her co-management of the project via her company Rodamoinho, allowing her to reject ideas that deviated from her vision of capturing multifaceted personal narratives through efficient, targeted sessions.[9] The recording prioritized real-time creative decisions, with Anitta drawing from ongoing career experiences to maintain control over the final product rather than delegating fully to collaborators.[6] Decisions on the trilingual structure—featuring tracks in English, Spanish, and Portuguese—stemmed from Anitta's analysis of streaming market data, aiming to maximize reach in diverse regions without compromising her cultural roots.[9] This resulted in a standard edition of 15 tracks, released on April 12, 2022, via Warner Records, following her 2021 signing with the label.[1] The process underscored efficiency, wrapping principal work in under two years to align with promotional timelines while yielding over 39 million Spotify streams in its debut week, a record for a Brazilian artist at the time.Musical Composition and Themes
Genres and Production Techniques
Versions of Me blends reggaeton, electropop, and Brazilian funk carioca with elements of EDM, trap-pop, and alternative R&B, creating a dance-oriented sonic palette designed for global appeal.[1] Tracks like "Envolver" exemplify reggaeton's dembow rhythms, clocking in at 92 beats per minute (BPM), which supports its rhythmic drive and compatibility with club and viral dance challenges.[13] Other songs incorporate trap beats and power pop structures, as seen in the title track's 123 BPM tempo, emphasizing hooks over complexity.[14] Production techniques feature layered synthesizers for electropop sheen, alongside minimalistic arrangements that prioritize repetitive, TikTok-friendly motifs to enhance shareability and replay value.[15] Trap-influenced beats and electronic drops provide textural depth without overwhelming the core dance pulse, with many tracks maintaining tempos between 90 and 130 BPM to align with mainstream club standards.[16] These choices reflect a strategic polish from collaborators like Ryan Tedder, focusing on accessible, high-energy builds suited for streaming and performance.[5] The album strikes an empirical balance between Brazilian roots and Western production values by integrating funk carioca rhythms and Portuguese-language tracks like "Funga," preserving cultural authenticity amid English and Spanish dominance.[17] This approach avoids full dilution of favela funk origins, as Anitta emphasized retaining Brazilian elements during sessions, even as the overall sound leans toward American pop refinement for international markets.[5][18]Lyrical Content and Personal Narratives
The lyrics of Versions of Me emphasize themes of personal autonomy, relational pragmatism, and the prioritization of physical satisfaction over emotional entanglements, reflecting a candid portrayal of interpersonal dynamics without idealization. Tracks such as "I'd Rather Have Sex" explicitly favor sexual encounters as a preferable alternative to prolonged arguments, underscoring a preference for immediate physical resolution in conflicts rather than sustained emotional investment.[19][20] This approach critiques conventional expectations of relational harmony by highlighting self-interested choices, where individuals opt for transient pleasures amid discord.[21] The title track "Versions of Me" delves into identity multiplicity, depicting how an individual's varied facets—such as conflicting behaviors or personas—can strain partnerships, leading to accusations of inconsistency or external sabotage in lyrics like "It wasn't me, it was a maniac."[22] This narrative illustrates causal tensions in relationships arising from internal multiplicity, where attempts to integrate disparate self-aspects result in relational breakdown rather than cohesion. Autobiographical undertones appear in reflections on post-relationship autonomy, drawing from Anitta's experiences with breakups and self-reinvention, though the album avoids deep melancholy in favor of forward-looking individualism.[15] Elements of body autonomy are addressed through open references to cosmetic procedures, presented as pragmatic personal decisions for self-perceived enhancement rather than broader ideological statements. Anitta has described undergoing multiple surgeries, including liposuction and others, for the "adrenaline" and personal well-being they provide, acknowledging occasional regrets tied to initial motivations but affirming them as choices aligned with individual satisfaction.[23][24][25] These disclosures frame bodily modifications as tools for aligning external appearance with internal preferences, eschewing narratives of collective empowerment. Critiques of the album's sensual themes vary, with some viewing the explicit emphasis on casual sex and seduction as authentic expressions of desire, unapologetic toward societal norms that demand emotional primacy in women's relational portrayals.[1] Others, particularly in discussions of reggaeton-influenced artists, question whether such hyper-sexualized content risks commodification within industry demands, potentially reinforcing male-oriented fantasies under the guise of agency rather than purely self-directed pragmatism.[26] Anitta's approach favors unvarnished self-interest, challenging normalized relational ideals by prioritizing verifiable personal utility—such as physical gratification—over idealized emotional bonds.Singles and Promotion
Lead Singles
"Envolver" emerged as the breakout lead single promoting Versions of Me, initially released in July 2021 but surging to global prominence in early 2022 through viral mechanics on social platforms. On March 24, 2022, it reached number one on the Spotify daily Global chart, marking the first such achievement for a solo Latin artist and specifically a Brazilian performer, with over 4 million daily streams from Brazil alone contributing to its ascent.[27][3][28] The track's reggaeton structure and Spanish lyrics facilitated broad algorithmic favor on streaming services, amplified by a TikTok challenge that generated widespread user engagement and propelled its cross-language virality.[29] Preceding the album's April 12, 2022, release, "Boys Don't Cry" followed as a key promotional single on January 27, 2022, blending synthpop and rock elements. It debuted at number 107 on the Spotify Global chart with 6.8 million streams in its first week and peaked at number 7 in Brazil, demonstrating sustained regional streaming momentum despite modest international peaks.[30][31] "Faking Love", featuring Saweetie and released on October 1, 2021, underscored Anitta's approach to fusing Brazilian funk with English-language rap for remix adaptability across markets, achieving notable plays on Latin and pop playlists prior to the album rollout. The prioritization of these tracks highlighted data-informed decisions favoring high-virality potential, as "Envolver"'s success—exceeding 1 billion Spotify streams by mid-2023—illustrated the efficacy of leveraging platform algorithms and social challenges for global penetration over traditional radio metrics.[1]Promotional Campaigns and Performances
Anitta employed social media platforms extensively for pre-release promotion of Versions of Me, sharing teasers and snippets on Instagram and TikTok to build anticipation.[32] The viral dance challenge tied to the single "Envolver," released in November 2021, proliferated on TikTok, with users replicating its choreography and contributing to over 10.6 million related videos by mid-2022, which heightened buzz for the full album's April 12, 2022, launch.[33] This fan-driven engagement exemplified her tactic of fostering organic virality through accessible, participatory content. Her Coachella Valley Music and Arts Festival debut on April 15, 2022—just days after the album's release—served as a cornerstone of her U.S. market penetration, marking her as the first Brazilian solo female artist to perform at the event.[34] During the 45-minute set, Anitta showcased multiple tracks from Versions of Me, including collaborations like "Faking Love" with Saweetie, and surprised audiences with guest appearances by Snoop Dogg and Diplo, blending Brazilian rhythms with global pop elements to emphasize the album's multicultural scope.[35] This performance highlighted her strategic use of marquee live events to demonstrate artistic versatility and expand international visibility. Collaborating with Warner Records, Anitta orchestrated a phased global rollout, culminating in the deluxe edition's release on August 25, 2022, which appended five new tracks—such as "Lobby" featuring Missy Elliott—to prolong promotional momentum and incorporate fresh collaborations.[36] Her approach prioritized direct fan interaction via personal social media posts over conventional label-driven advertising, leveraging her 63 million Instagram followers for unfiltered updates and engagement that reduced dependency on intermediary marketing channels.[37] Subsequent high-profile appearances further amplified the campaign, including a twerk-infused rendition of "Envolver" at the 2022 MTV Video Music Awards on August 28, 2022, which reinforced the track's TikTok-fueled popularity in a live context.[38] At the American Music Awards on November 20, 2022, she performed "Envolver" and debuted "Lobby" with Missy Elliott, integrating deluxe material to sustain discourse around the expanded project.[39] These events underscored Anitta's acumen in sequencing live showcases to align with viral singles, driving sustained fan loyalty through immersive, culturally resonant experiences.Critical Reception
Aggregate Scores and Rankings
On review aggregator Album of the Year, Versions of Me received a critic score of 77 out of 100, derived from three professional reviews, indicating generally favorable reception among available critiques.[40] The album's placement reflected its stronger alignment with niche Latin pop audiences, as evidenced by inclusions on specialized year-end lists such as Variety's 10 Best Latin Albums of 2022, where it ranked prominently alongside works by artists like Bad Bunny.[41] In broader pop contexts, it appeared on Stereogum's 10 Best Pop Albums of 2022 and Uproxx's Best Pop Albums of 2022, but achieved limited penetration into top general rankings from outlets like Rolling Stone or Billboard, highlighting a divide between Latin-specific acclaim and mainstream pop metrics.[42][43] The album's singles, particularly "Envolver," bolstered Anitta's profile, contributing to her nomination for Best New Artist at the 65th Annual Grammy Awards on February 5, 2023—the first for a Brazilian artist in that category—though she did not secure a win against competitors including Samara Joy.[17] No Grammy recognition was extended to Versions of Me itself in album or genre-specific categories, consistent with its aggregate scores suggesting solid but not exceptional industry-wide consensus.[17]Positive and Critical Perspectives
Reviewers have commended Versions of Me for its energetic dance tracks and successful fusion of global musical elements, attributing much of its appeal to Anitta's commanding charisma and stage presence.[6] Rolling Stone described the album as a "tirelessly bewitching global dance-floor experience," emphasizing how Anitta's portrayal of personal freedom through seizing control of one's narrative empowers listeners with themes of self-agency and unapologetic sensuality.[6] NME praised its "searingly ambitious" blend of power-pop, reggaetón, and other styles, noting Anitta's clear intent to craft accessible, high-energy pop that showcases her versatility as a performer.[44] Critics, however, have pointed to the album's formulaic adaptations for broader, particularly U.S., appeal as diluting the raw essence of funk carioca, the Rio de Janeiro-born genre central to Anitta's origins.[6] Rolling Stone observed that the project contains "only fleeting traces" of funk carioca or baile funk, the rhythmic styles rooted in marginalized communities, suggesting a prioritization of polished, international pop structures over deeper cultural fidelity.[6] Similarly, The Line of Best Fit highlighted how Anitta's concessions and adjustments for global dominance—such as multilingual production and collaborations—reveal an over-commercialized strategy that, while effective, sacrifices some artistic depth for market accessibility.[21] Debates have emerged regarding the album's feminist undertones, with some viewing its sensual empowerment as a commercially viable sensuality rather than a substantive critique of gender dynamics.[6] Anitta's candid discussions of cosmetic surgeries, framed pragmatically as tools for personal and professional enhancement, underscore a contrarian perspective: her success exemplifies relentless capitalist drive and self-optimization over reliance on identity-based narratives, appealing to audiences valuing results-oriented individualism.[45] This approach, while empowering in its realism, has drawn scrutiny for potentially reinforcing market-driven body ideals under the guise of liberation.[21]Commercial Performance and Impact
Chart Achievements
"Versions of Me" recorded 9.1 million first-day streams on Spotify, marking the highest debut for any album by a Brazilian artist on the platform.[46] The lead single "Envolver" propelled the album's visibility, reaching number 1 on the Billboard Global Excl. U.S. chart for the issue dated April 9, 2022, as the first such achievement by a Brazilian artist.[47] "Envolver" also topped Spotify's daily Global chart on March 25, 2022, accumulating 6.39 million worldwide streams that day and becoming the first song by a solo Latin artist to lead the ranking.[4] [48] The single achieved number 1 positions on daily Spotify charts in 10 countries, demonstrating strong penetration in Latin American markets where Anitta maintains dominance via streaming platforms.[49] In the United States, "Envolver" debuted at number 70 on the Billboard Hot 100 dated April 2, 2022, marking Anitta's first solo entry as lead artist on the ranking, though U.S. radio airplay remained limited due to language factors.[50] The track's visual appeal and viral choreography helped sustain its chart longevity globally, with sustained high rankings in Europe and Latin America on streaming metrics.[29]Sales Certifications and Global Reach
"Versions of Me" earned diamond certification in Brazil from Pro-Música Brasil upon release, equivalent to 160,000 units combining physical sales, digital downloads, and streaming equivalents under the association's criteria.[51] This marked a step up from prior releases like "Bang!" (2015), which received platinum certification for 40,000 units in the domestic market, reflecting Anitta's calculated expansion via Warner Records' international infrastructure before their 2023 parting.[52] No album-level certifications were issued by the RIAA for Latin markets, though U.S. on-demand streams reached 111.7 million by May 2022, underscoring streaming's role in equivalent unit calculations.[53] The deluxe edition surpassed 1.6 billion total streams on Spotify by August 2025, with earlier milestones including 1 billion streams by October 2022, driven by hits like "Envolver."[54][55] Warner's distribution amplified this reach, enabling sync licensing and tour revenue that bolstered Anitta's estimated net worth growth from domestic funk roots to multilingual pop scalability. Demographic analytics reveal core appeal among 18-34-year-old urban listeners, with TikTok virality—where users in this age bracket comprise over 50% of creators—fueling adoption in non-traditional markets like the U.S. and Europe.[56]| Certification Body | Level | Units Equivalent | Date |
|---|---|---|---|
| Pro-Música Brasil | Diamond | 160,000 | 2022[51] |
Cultural and Industry Influence
"Versions of Me" demonstrated the viability of Brazilian artists achieving international breakthroughs through digital platforms rather than conventional radio promotion, as exemplified by the lead single "Envolver," which amassed viral success via TikTok dance challenges and became the first Portuguese-language track to top Spotify's global chart on March 25, 2022.[57][58] This organic spread, driven by user-generated content rather than heavy radio airplay, highlighted a shift in music discovery mechanics favoring social media algorithms over traditional broadcasting, thereby lowering barriers for non-Anglophone acts from emerging markets.[59] The album contributed to heightened label interest in trilingual and multicultural talents amid globalization trends in pop music, with Anitta's fusion of Brazilian funk, reggaeton, and English-language elements signaling a blueprint for cross-cultural appeal that influenced subsequent pursuits of Latin American and Brazilian exports.[9][60] However, post-release tensions with Warner Music, culminating in Anitta's public 2023 critiques of inadequate support and her subsequent contract termination on April 4, 2023, underscored challenges in sustaining such expansions under major label structures.[61][62] Its legacy faced limitations with the release of Anitta's follow-up album "Funk Generation" on April 26, 2024, which pivoted toward authentic Brazilian funk origins, prompting assessments that "Versions of Me" represented a high point of commercialization rather than enduring stylistic innovation.[63][64] This redirection emphasized cultural authenticity over further global hybridization, tempering the album's role as a permanent catalyst for industry-wide shifts.[60]Track Listing and Credits
Standard and Deluxe Editions
The standard edition of Versions of Me, released on April 12, 2022, consists of 15 tracks blending English, Spanish, and Portuguese songs.[65][66]- Envolver[65]
- Gata (featuring Chencho Corleone)[65]
- I'd Rather Have Sex[65]
- Gimme Your Number (with Ty Dolla $ign)[65]
- Maria Elegante (featuring Afro B)[65]
- Love You[65]
- Boys Don't Cry[65]
- Versions of Me[65]
- Rockstar[66]
- Vai Baby (featuring MC Ryan SP and Dennis DJ)[66]
- Flores (featuring Ludmilla)[66]
- Safety Signs[66]
- La Fossa[66]
- Que Rabão (featuring Mr. Catra)[66]
- Áudio de Desculpa[66]
- Lobby (featuring Missy Elliott)[36]
- El Que Espera (featuring Maluma)[36]
- Faking Love (featuring Saweetie)[36]
- Ya No Quiero Na' (featuring Lunay)[36]
- Practice (featuring A$AP Ferg)[36][68]
