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Much (TV channel)
Much is a Canadian English language discretionary specialty channel. Owned by Bell Media, the channel primarily airs general entertainment programming targeting a teenage and young adult audience. It is headquartered at 299 Queen Street West in downtown Toronto, formerly billed on-air as the "MuchMusic World Headquarters".
This channel was originally launched on August 31, 1984 as MuchMusic, under the ownership of CHUM Limited, the owner of Citytv Toronto, though "Much" has been the branding most commonly seen on-air since 1997. In 2006, Bell Globemedia acquired MuchMusic and its parent CHUM Limited, but regulatory limits in media ownership forced CHUM to sell off the Citytv stations to avoid conflicts with CTV stations in the same markets. CTVglobemedia retained the ownership of MuchMusic along with CP24 and the small market A-Channel stations. Much was acquired yet again by Bell Media in 2011.
This channel originally focused on music programming, including blocks of music videos and original series focusing on Canadian musicians. Due to shrinking interest in music television because of the growth of online platforms, MuchMusic had increasingly focused on non-music programming targeting a young adult audience, such as comedy, films, and reality shows, and the network cancelled the majority of its music programming in the 2010s due to budget and staffing cuts. This channel was officially renamed "Much" in 2013 in reflection of its decreasing reliance on music-related programming. From 2021 onward, the "MuchMusic" branding has been used exclusively for its digital media network, which operates in parallel with the linear "Much" TV channel.
Since its launch, MuchMusic had expanded globally such as the United States in 1994 (now known as Fuse), Europe and beyond. This channel began to launch multiple spinoffs throughout its existence under the Much brand such as MuchMoreMusic in 1998 targeting older adult demographic and a suite of channels ranging from hip hop, rock, retro and request call-in channels throughout the 2000s. In addition, MuchMusic also had a good relations with U.S.-based MTV which also aired a number of programs on that channel since its inception. This led to Craig Media launching its own MTV channel in 2001 leading to a rivalry between the two companies in the early 2000s until CHUM acquired Craig in 2004. MTV would return to Canada in 2006 although it was licensed as a talk channel and since CTV acquired Much in 2007, Much and MTV became sister channels despite the decreasing of music programming within the 2010s decade. After the closure of MTV Canada in 2024, Much would take over the channel's remaining programming.
As a former Category A service, Much was required to be carried on the basic service of all digital cable providers across Canada. The channel was, and still is, typically offered optionally at the discretion of providers.
MuchMusic was licensed on April 2, 1984, by the Canadian Radio-television and Telecommunications Commission (CRTC) to CHUM Limited. It had faced competition from two other proposed services. One of them, CMTV Canadian Music Television, was deemed not to have sufficient financial resources. The third applicant was Rogers Radio Broadcasting. The CRTC believed that the Canadian market could only support one music video service and CHUM's proposal was chosen because of various commitments it had made and the company's expertise in music programming. The station was initially patterned on City Limits, an overnight weekend rock music show which had aired on sister station CITY-TV since 1983.
Shortly thereafter, MuchMusic was launched on August 31, 1984, as one of the first Canadian cable specialty channels. It was headed by the channel's founders John Martin and Moses Znaimer. The first video played on MuchMusic was "an early music-to-film synchronization short from the 1920s which featured Eubie Blake performing Snappy Songs." The first video made specifically for television air play was Rush's "The Enemy Within". MuchMusic's slogan, and on-air advertising, was "The Nation's Music Station".
The station was originally located at CITY-TV's 99 Queen Street East studios, but by May 1987, Much, along with CITY, moved to the renovated 299 Queen Street West.
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Much (TV channel)
Much is a Canadian English language discretionary specialty channel. Owned by Bell Media, the channel primarily airs general entertainment programming targeting a teenage and young adult audience. It is headquartered at 299 Queen Street West in downtown Toronto, formerly billed on-air as the "MuchMusic World Headquarters".
This channel was originally launched on August 31, 1984 as MuchMusic, under the ownership of CHUM Limited, the owner of Citytv Toronto, though "Much" has been the branding most commonly seen on-air since 1997. In 2006, Bell Globemedia acquired MuchMusic and its parent CHUM Limited, but regulatory limits in media ownership forced CHUM to sell off the Citytv stations to avoid conflicts with CTV stations in the same markets. CTVglobemedia retained the ownership of MuchMusic along with CP24 and the small market A-Channel stations. Much was acquired yet again by Bell Media in 2011.
This channel originally focused on music programming, including blocks of music videos and original series focusing on Canadian musicians. Due to shrinking interest in music television because of the growth of online platforms, MuchMusic had increasingly focused on non-music programming targeting a young adult audience, such as comedy, films, and reality shows, and the network cancelled the majority of its music programming in the 2010s due to budget and staffing cuts. This channel was officially renamed "Much" in 2013 in reflection of its decreasing reliance on music-related programming. From 2021 onward, the "MuchMusic" branding has been used exclusively for its digital media network, which operates in parallel with the linear "Much" TV channel.
Since its launch, MuchMusic had expanded globally such as the United States in 1994 (now known as Fuse), Europe and beyond. This channel began to launch multiple spinoffs throughout its existence under the Much brand such as MuchMoreMusic in 1998 targeting older adult demographic and a suite of channels ranging from hip hop, rock, retro and request call-in channels throughout the 2000s. In addition, MuchMusic also had a good relations with U.S.-based MTV which also aired a number of programs on that channel since its inception. This led to Craig Media launching its own MTV channel in 2001 leading to a rivalry between the two companies in the early 2000s until CHUM acquired Craig in 2004. MTV would return to Canada in 2006 although it was licensed as a talk channel and since CTV acquired Much in 2007, Much and MTV became sister channels despite the decreasing of music programming within the 2010s decade. After the closure of MTV Canada in 2024, Much would take over the channel's remaining programming.
As a former Category A service, Much was required to be carried on the basic service of all digital cable providers across Canada. The channel was, and still is, typically offered optionally at the discretion of providers.
MuchMusic was licensed on April 2, 1984, by the Canadian Radio-television and Telecommunications Commission (CRTC) to CHUM Limited. It had faced competition from two other proposed services. One of them, CMTV Canadian Music Television, was deemed not to have sufficient financial resources. The third applicant was Rogers Radio Broadcasting. The CRTC believed that the Canadian market could only support one music video service and CHUM's proposal was chosen because of various commitments it had made and the company's expertise in music programming. The station was initially patterned on City Limits, an overnight weekend rock music show which had aired on sister station CITY-TV since 1983.
Shortly thereafter, MuchMusic was launched on August 31, 1984, as one of the first Canadian cable specialty channels. It was headed by the channel's founders John Martin and Moses Znaimer. The first video played on MuchMusic was "an early music-to-film synchronization short from the 1920s which featured Eubie Blake performing Snappy Songs." The first video made specifically for television air play was Rush's "The Enemy Within". MuchMusic's slogan, and on-air advertising, was "The Nation's Music Station".
The station was originally located at CITY-TV's 99 Queen Street East studios, but by May 1987, Much, along with CITY, moved to the renovated 299 Queen Street West.