Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral, Ladbrokes, PartyPoker, and Sportingbet.

The company was incorporated in Luxembourg in 2004 as Gaming VC Holdings S.A. It was founded by a group of four American businesspersons, led by Steve Barlow, as a vehicle to acquire Casino-Club, an online casino established in 2001 that was reportedly the largest online gambling operator in German-speaking countries. The company made its initial public offering on the AIM exchange on 21 December 2004, raising funds that were used to complete the €105-million acquisition of Casino-Club on the same day.

In 2010, Gaming VC was reorganised in the Isle of Man as GVC Holdings.

In 2012, GVC and William Hill bought Sportingbet, with William Hill taking the Australian and Spanish markets, and GVC taking the rest of the world.

GVC acquired Bwin.Party Digital Entertainment in 2016 for £1.1 billion after a bidding battle with rival gambling group 888 Holdings, leading to a marked recovery in GVC's financial situation. After the acquisition, Bwin.Party returned to growth after many years of falling sales.

In December 2017, GVC agreed to buy Ladbrokes Coral in a deal which could be worth up to £4 billion. The acquisition was completed in March 2018.

In mid-2018 a shareholder rebellion forced out GVC director, Peter Isola, after reports showed that two executives at the company earned a disproportionate £67 million in salary.

In July 2018, GVC agreed to a $200-million deal with MGM Resorts International to capitalise on the newly liberalised US sports betting market.