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OK Go is an American rock band originally from Chicago, Illinois, now based in Los Angeles, California. The band is composed of Damian Kulash (lead vocals, guitar), Tim Nordwind (bass, vocals), Dan Konopka (drums and percussion), and Andy Ross (guitar, keyboards and vocals), who joined them in 2005, replacing original guitarist Andy Duncan.

Key Information

The band is known for its quirky music videos which are often elaborately choreographed to be filmed in a single long take and make extensive use of practical effects and optical illusions.

The original members formed as OK Go in 1998 and released two studio albums before Duncan's departure. The band's video for "Here It Goes Again" won a Grammy Award for Best Music Video in 2007.

History

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External videos
video icon OK Go - Wikipedia: Fact or Fiction?, 15:52, Diffuser.fm[1]

Formation and early years (1998–2000)

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The band's lead singer, Damian Kulash, met bassist Tim Nordwind at Interlochen Arts Camp near Traverse City, Michigan, when they were 11.[2] The band name comes from an inside joke developed at Interlochen; their art teacher had an often high assistant who would repeatedly say, "OK... Go!" while they were drawing.[3] They kept in touch after camp, often exchanging mixtapes which influenced each other's musical tastes and the band's future sound. They met the band's future guitarist and keyboardist Andy Duncan in high school.[4] Nordwind and Duncan moved to Chicago for college, and, with drummer Dan Konopka, formed the band Stanley's Joyful Noise.[5] After graduating from Brown University, Kulash moved to Chicago.[5] The quartet formed OK Go with the name being "an obvious choice for us" according to Nordwind.[3]

The band marketed themselves aggressively, putting up posters all around Chicago and touring heavily.[5] Within a year the group had shared the stage with international artists such as Elliott Smith, the Promise Ring, the Olivia Tremor Control and Sloan.[5] At the end of 2000, the band was invited by radio host Ira Glass to serve as the house band for live performances of This American Life.[5] Glass also helped the band creatively after asking Kulash the question, "Do you see yourselves as being earnest or clever?"[5] Kulash struggled with the question before deciding that the answer was earnest. "I wanted to write a full-on rock song, one that made me feel like Queen songs made me feel", after which he wrote "Get Over It".[5]

The band self-released two EPs, titled Brown EP (2000) and Pink EP (2001), which were culled from an album's worth of songs recorded in February 2000 with producer Dave Trumfio, to serve as demos.[6][citation needed] The demos did not land the band a label deal, but got them the attention of booking agent Frank Riley, who booked them as the opening act for a few shows by They Might Be Giants.[5] OK Go eventually opened for the Giants on five tours; singer John Flansburgh briefly sought to co-manage them.[7]

In 2001 the group moved to Los Angeles,[8] although they considered their Chicago roots important even a decade later.[9]

OK Go (2001–2004)

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Main article: OK Go (album)

In April 2001, the band signed with Capitol Records,[5] forgoing offers from bigger labels because they believed that, as the first signing by newly hired label president Andy Slater,[10] they would get more attention and support.[11]

The band recorded its self-titled debut album at the Capitol Studios in Los Angeles. OK Go's original plan was to do minor tweaks to its original demo recordings; instead, the band rerecorded everything and added five new songs, including the first single "Get Over It",[5] which later appeared in the video games Triple Play Baseball, Madden NFL 2003, and Guitar Hero 5.[12]

The label delayed the album's release from its original June 2002 date to September 17.[5] To promote the album, the label sent out miniature ping pong tables to press outlets,[7] a reference to the "Get Over It" video directed by Francis Lawrence, while the band toured with acts including the Vines, Phantom Planet, Superdrag, the Donnas, Fountains of Wayne, and Mew,[5][13][14][15][16] and played festival shows including Leeds in 2002 and 2003, and NoisePop, Reading, Witnness, and T in the Park in 2003.[17][18][19][20][21][22]

In the United States, the album reached #1 on the Billboard Heatseekers Chart and #107 on the Billboard 200 Chart.[23][24] In the United Kingdom, the first single "Get Over It" debuted at no. 27,[25] in the UK singles chart on March 16, 2003, and the band performed it on that week's edition of Top of the Pops. Also that week, the single's video was named video of the week by Q magazine.[26]

Oh No and You're Not Alone (2005–2008)

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OK Go at the Albany Tulip Festival (May 2006)
Main article: Oh No (OK Go album)

The band's second album, Oh No, was recorded in Malmö, Sweden, in the fall of 2004 and was produced by Tore Johansson (the Cardigans, Franz Ferdinand) and mixed by Dave Sardy (Nine Inch Nails, Jet, System of a Down). In February 2005, Andy Duncan left the band, citing creative differences, major label pressures, and the band's rigorous touring schedule.[12][27] Duncan was replaced by Andy Ross, who beat out 34 other guitarists who auditioned for the role, in a process that ended with each candidate being asked about their willingness to do a choreographed dance on stage.[28] Ross introduced himself to the band's fans by writing a blog post entitled "The Will To Rock", in which he detailed life on the road, beginning with his first show with the band on February 18, 2005.[29]

Released in August 2005, Oh No gained popularity for its first single, "A Million Ways". Ross programmed a web application, hosted at a1000000ways.com, that allowed people to hear the single and to share it with their friends in exchange for free downloads from the iTunes music store.[30][failed verification] The video for "A Million Ways" featured the band in a backyard performing a dance choreographed by lead singer Kulash's sister, Trish Sie. By August 2006, the video had become the most downloaded music video ever, with over 9 million downloads.[31] The band performed the dance live on British TV show Soccer AM, as well as on the late-night American comedy show Mad TV. The US version of the album includes "9027 km", a 35-minute track of lead singer Damian Kulash's girlfriend sleeping that is not listed on the album art.[32] Fans speculated that the track's name is derived from the distance between Los Angeles, California, and Malmö, Sweden, where the album was recorded and that the track was included to prevent the band's label from using the extra space for digital rights management (DRM) software.[32] On December 6, 2005, Kulash published an op-ed piece in The New York Times advocating against record labels' use of DRM.[33]

The band toured extensively to support Oh No, sharing dates with Death Cab For Cutie, Panic! at the Disco, Kaiser Chiefs, and Snow Patrol.[28][34][35][36] They did special performances, including free shows on New Year's Eve in New York City's Times Square and in the parking lot before the University of Michigan-vs.-Michigan State University football game[37] They played festivals such as the Edinburgh Fringe Festival, Bennicassim in Spain, Formoz Festival in Taiwan, Summer Sonic in Japan, and Incheon Pentaport in South Korea.[38][39][40][41][42]

On November 7, 2006, after the success of the "Here It Goes Again" video, the band released a deluxe DVD version of the album.[32] The DVD contains a documentary on the making of the album, the four official Capitol Records videos, a video of the band's appearance on Chic-a-Go-Go, a "super cut" of the hundreds of fan versions of the "A Million Ways" dance, a behind-the-scenes video of the making of "Here It Goes Again", rehearsals for the 2006 MTV Video Music Awards, an acoustic performance of "What to Do", a video for "There's A Fire" featuring video game characters, a dance booth version of "Don't Ask Me”, and live versions of "Do What You Want" and "You're So Damn Hot".[32]

After visiting New Orleans in 2007, the band returned to record an EP with New Orleans funk rock band Bonerama and producer Mark Nevers,[43] to raise money for musicians who were still displaced by the 2005 Hurricane Katrina. The EP, entitled You're Not Alone, was released on Mardi Gras, February 5, 2008.[44] The title is taken from a line in David Bowie's "Rock 'n' Roll Suicide", a cover of which appears on the EP, along with renditions of Bob Dylan's "I Shall Be Released" and three songs from Oh No.[43] The EP was sold through iTunes and raised over $40,000, which helped buy a new home for New Orleans musician Al "Carnival Time" Johnson in the Musicians Village. Johnson, who sings on "I Will Be Released", the final song on the EP, moved into his new home in December 2008.[45] In support of the EP, OK Go and Bonearama played benefit shows on January 11, 2008, at Tipitina's in New Orleans, and on February 2, 2008, at the 9:30 Club in Washington, D.C. The D.C. show was streamed live by NPR and featured on a subsequent NPR podcast.[43][46]

Of the Blue Colour of the Sky (2008–2012)

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Main article: Of the Blue Colour of the Sky

On October 12, 2008, OK Go announced that the members had finished writing new songs for its third album and were in the studios in upstate New York with producer Dave Fridmann (the Flaming Lips, MGMT).[47] The band previewed its third album, titled Of the Blue Colour of the Sky, with several dates on the US East Coast, starting in Philadelphia on March 6, 2009, at the TLA Theatre. The name of the album comes from a pseudo-scientific book written by Augustus Pleasonton in 1876 entitled The Influence of the Blue Ray of the Sunlight and of the Blue Colour of the Sky. The members of the band have said that these songs are the "danciest, most anthemic, most heartbroken, and honest songs" of their career, and the album itself takes a much more funky, dance-prone, yet melancholy sound to it, drawing influence from Prince. On May 7, 2009, a song from the album, titled "Skyscrapers", was released for streaming online.[48] The first single, "WTF?", was released on November 17, 2009. On January 8, 2010, OK Go appeared on The Tonight Show with Conan O'Brien and performed a song from the album, "This Too Shall Pass". Of the Blue Colour of the Sky was released on January 12, 2010.[49]

After the first two videos for Of the Blue Colour of the Sky were posted to YouTube in 2009, the band was quickly met with complaints from fans who were only able to view them on YouTube. In response, Kulash posted a long letter on the band's website explaining the record label's policies. The letter itself went viral,[50] after being reprinted in Gizmodo,[51] cited as "required reading" on BoingBoing,[52] and excerpted on many other websites. At the end of the letter, Kulash included embed codes for the band's most recent video in direct opposition to the desires of the label. On February 20, 2010, the New York Times printed an op-ed in which Kulash furthered the arguments he made in his open letter.[53]

On March 9, 2010, the band uploaded a video to YouTube entitled "OK Go Announces new label", in which Kulash, accompanied by two dogs in neckties, announced the creation of Paracadute.[10] On March 10, 2010, the band announced it had cut ties with EMI and Capitol and formed the independent label Paracadute.[54] The split became official on April 1, 2010. Paracadute then assumed ownership of the album, Of the Blue Colour of the Sky, though the band's first two albums, OK Go and Oh No remained catalog items of EMI.[55] That night, OK Go performed a single from its newly independent record on Late Night with Jimmy Kimmel.[56] Now charting its own destiny as an independent entity, the band has attempted to plot a new course for itself, as Kulash puts it: "We're trying to be a DIY [do-it-yourself] band in a post-major label world."[57]

The first wholly new release on the band's label Paracadute Recordings was 180/365,[58] a live album recorded over several shows in 2010, mixed by producer Fridmann, and released on June 21, 2011. The album title refers to the number of concerts the band played in the course of one year. A stream of the album premiered on the technology website Mashable before its official street date.[59] To celebrate the release, the band printed and sold 200 signed copies of 180/365: The Book, a limited-edition book of tour photographs by Nathaniel Wood that was made available only to purchasers of the album.[60] The album was sold digitally and on CD in six-panel eco-friendly "Tron Pack" packaging from Norway.[61]

In July 2012, the band partnered with the Humble Bundle for a pay-what-you-will release of the remix collection Twelve Remixes Of Four Songs, alongside titles from MC Frontalot, They Might Be Giants, Christopher Tin, Hitoshi Sakimoto, and Jonathan Coulton.[62]

The band's most successful example of its new business model was taking money from State Farm Insurance, which was looking to tap into a younger audience by creating a piece of interesting digital content.[63] The band created a music video for "This Too Shall Pass", in which a toy truck with State Farm branding was used to start a large Rube Goldberg machine built in a warehouse.[64] Released on March 1, 2010, the video quickly went viral, with 1.4 million YouTube views in the first 48 hours[63] and over 50 million total views as of February 2016.[65] Since that video, OK Go has employed a similar model in projects funded by Range Rover,[66] Yahoo,[67] Cisco,[68] Samsung,[69] Google Chrome,[70] Jose Cuervo,[71] and Chevrolet.[72]

Hungry Ghosts (2012–2019)

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Main article: Hungry Ghosts (album)

In December 2012, OK Go released a collection of rare songs, B-sides and covers called Twelve Days of OK Go. The collection was released for free on the band's website and includes covers of songs by the Beatles, They Might Be Giants, the Kinks, Adam and the Ants, and Pixies.[73]

Following Twelve Days of OK Go, in January 2013 the band announced Twelve Months of OK Go, a free long-form release of new and rare recordings, B-sides, and covers. One song per month was distributed through the band's email list and free MP3 web store.[74] The collection includes covers of songs by the Breeders, the Specials, and Nelly.[75] In March 2013, OK Go released a new single, "I'm Not Through", through "Twelve Months of OK Go" and in partnership with advertising agency Saatchi & Saatchi for The Saatchi & Saatchi Music Video Challenge.[76]

On April 3, 2013, OK Go announced on its YouTube channel that the band was recording its fourth studio album.[77] On May 6, 2014, OK Go announced that the album, Hungry Ghosts, would be released in October 2014. The album was made available for pre-order on the direct-to-fan platform, PledgeMusic.[78] The first official single, "The Writing's on the Wall" was released on June 17, 2014, along with a music video which received over 7 million views on YouTube within a week.[79]

On October 14, 2014, Hungry Ghosts was released. Since then, the Pledge Music campaign has stopped. A music video for "I Won't Let You Down" was released on October 27, 2014. In its first two weeks, the video hit 12 million views on YouTube.[80] The video features a cameo from the J-pop band Perfume.[81][82]

The video for "Upside Down & Inside Out" was released on February 11, 2016, where the band perform the song while moving about in microgravity, with the aid of a reduced-gravity aircraft provided by the Russian S7 Airlines.[83][84]

On July 20, 2016, OK Go released "I Don't Understand You", a stand-alone single that was a collaboration with Perfume, as ending theme of TOKYO MX 20th Anniversary Memorial TV Animation 3DCG short 'SUshi Police' anime series.[85]

On November 24, 2016, OK Go released the music video for "The One Moment", featuring multiple seemingly unconnected events filmed in the span of a few seconds. The video is then slowed down to reveal each action being played in perfect synchronization with the song.[86][87]

On November 23, 2017, OK Go released the music video for "Obsession". 567 printers were used to create a multicolored backdrop in the video.[88][89]

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In early 2020, during the beginning of the COVID-19 pandemic, Kulash and his wife fell ill with the 2019 novel coronavirus.[90] After his recovery, while the band members were following stay-at-home orders at their homes, they wrote and recorded "All Together Now" and filmed a video for it over two months as a tribute to the healthcare workers battling the infection. The song and video were released on May 12, 2020; proceeds went to Partners in Health.[91][92] The band uploaded several alternate music videos for "All Together Now" on YouTube, including clips sent to them by fans.

In early 2021, the band released an acoustic cover of "This Will Be Our Year" by the Zombies, which they also covered in 2004.

In 2021, Kulash hinted in an interview that he might do another video in zero gravity for a future song similar to "Upside Down and Inside Out".[93]

In 2022 and early 2023, the band became involved in a legal dispute with Minnesota company Post Consumer Brands, which registered a trademark on the phrase "OK Go!" for a new line of portable breakfast cereals. A lawyer for the band cited a previous collaboration between OK Go and Post as evidence that the "namejacking" was most likely intentional.[94] On May 31, 2023, OK Go and Post reached a settlement, which resulted in Post abandoning its registration of the "OK Go!" name.[95]

And the Adjacent Possible (2024–present)

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Main article: And the Adjacent Possible

In late 2024, OK Go announced through their newsletter that they had finished recording their then-untitled fifth album, planned for release in early 2025.[96] The album's title, And the Adjacent Possible, was announced alongside with the release of the first video single from the album, "A Stone Only Rolls Downhill", on January 16, 2025.[97] The album was released on April 11, 2025, along with a new music video for their song, "Love".[98]

Videos

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Main article: OK Go videography

OK Go has earned fame for its creative and often low-budget music videos, most of which have been promoted through Internet video sharing sites such as YouTube.[99] Many of these have become viral; the 2006 video for "Here It Goes Again", in which the band performed a complex routine on motorized treadmills, had received over 50 million views on YouTube four years later when EMI took it off the platform during a dispute with YouTube.[100] The subsequent reposting had been viewed over 66 million times as of February 15, 2025. The band's video for "Needing/Getting", funded by Chevrolet and released February 5, 2012, debuted during Super Bowl XLVI and within the year received more than 47 million views on YouTube.[101] Samuel Bayer, who produced many music videos in the 1990s, said that OK Go's promotion of music videos on the Internet was akin to Nirvana's ushering in the grunge movement.[100] Many of the videos use long or single-shot takes, which Salon's Matt Zoller Seitz claims "restore[s] a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference".[102] OK Go won the 14th Annual Webby Special Achievement Award for Film and Video Artist of the Year.[103] The video for "This Too Shall Pass" was named both "Video of the Year" and "Best Rock Video" at the 3rd annual UK Music Video Awards.[104] "This Too Shall Pass" won the LA Film Fest's Audience Award for Best Music Video,[105] UK MVA Awards – Music Video of the Year Winner 2010,[106] among others.

The band has worked with directors including Francis Lawrence, Olivier Gondry (brother of Michel Gondry), Brian L. Perkins, Scott Keiner, and Todd Sullivan. The videos have been screened and displayed at museums, art galleries, and film festivals around the world including the Guggenheim Museum,[107] the Museum of the Moving Image,[108] the Edinburgh International Film Festival,[109] the Los Angeles County Museum of Art, the Los Angeles Film Festival,[110][111] and the Saatchi & Saatchi New Director's Showcase.[112]

In 2008, Damian Kulash said that the band had not produced the music videos as part of any overt "Machiavellian" marketing campaign. "In neither case did we think, 'A-ha, this will get people to buy our records.' It has always been our position that the reason you wind up in a rock band is you want to make stuff. You want to do creative things for a living."[113] On the release of the band's video for "The Writing's on the Wall" in 2014, Kulash explained to Rolling Stone that the band continued to make such quirky videos following their success after "Here It Goes Again" because the band worried about being considered a one-hit wonder: "We could go in two directions: We could either try to out-cool it – try to out-run it like Radiohead did with 'Creep' – or just embrace it and go, OK, what really worked here."[114]

Other appearances

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"Get Over It" is featured in the EA Sports video games Triple Play 2002 and Madden NFL 2003, while a censored version of "Don't Ask Me" is featured in MVP Baseball 2003[115][116][117] and as background to the transitions in the British TV show The Inbetweeners.

Also, "Here It Goes Again" was featured in Rock Band, Guitar Hero 5 and SSX on Tour; while "Do What You Want" was featured in a back to school television campaign for J. C. Penney and the video games EA Sports NHL 06, Guitar Hero: On Tour, and Burnout Revenge.[118][119][120] "Invincible" was a theme song for ABC's Saturday Night Football for the 2006 season.[120] The band's song "A Million Ways" was featured in Band Hero.[121]

The band contributed a cover of the Zombies "This Will Be Our Year" as the lead track of Future Soundtrack for America, a political benefit album put out by Barsuk Records in the fall of 2004.[122] Lead singer Damian Kulash wrote a how-to-guide entitled "How Your Band Can Fire Bush" for bands hoping to help unseat President George W. Bush.[123][124]

After visiting New Orleans in 2006, the band recorded an EP with New Orleans funk rock band Bonerama, to raise money for musicians who were still displaced by the 2005 Hurricane Katrina. The EP, entitled You're Not Alone, was released on February 5, 2008.[44][125]

In 2007, OK Go wrote the fight song for a Chicago soccer team, Chicago Fire S.C. The song was offered on the team's official website as a free download. Also in 2007, OK Go covered the Pixies "Gigantic" for American Laundromat Records Dig for Fire: A Tribute to Pixies CD.[126]

The band's song "Do What You Want" could also be heard on the in-game radio in the LucasArts published video game Thrillville: Off The Rails. "Here It Goes Again" is also featured in the minigame Stunt Rider.[127]

In 2009, the band appeared as the wedding band Tastes Like Chicken in DreamWorks' I Love You, Man starring Paul Rudd and Jason Segel.[128]

In April 2010, OK Go collaborated with Brett Doar of Syyn Labs to build a speciality Rube Goldberg Machine called "The Colbert Machine" for the band's appearance on The Colbert Report.[129] At the end of the episode, the band performed "This Too Shall Pass" with host Stephen Colbert singing lead vocals.[129] Later that year, the OK Go song "Here It Goes Again" was included in the soundtrack for the children's film Ramona and Beezus.[130]

In 2011, OK Go were featured in the meta-documentary The Greatest Movie Ever Sold by Morgan Spurlock with the song "The Greatest Song I Ever Heard". In the film, Damian Kulash says: "Does that mean... Hold on, if we make the theme for The Greatest Movie Ever Sold, does that mean that we're the greatest rock band ever to write a theme song?" whereby Spurlock responds: "Absolutely."[131]

On May 9, 2013, the band, through its label Paracadute,[64] released "Say the Same Thing", a collaborative word guessing game app for iOS and Android in which two players attempt to guess the same word, by finding common points between two random starting words.[132] The app, which was created by guitarist Andy Ross during the band's down time, is based on an improv game which the band plays together while on tour. The band advertised the app by releasing a comedic video that introduces and explains the game.[133] On May 15, 2013, "Say the Same Thing" became the 50 billionth download in Apple's App Store.[133]

OK Go also contributed a song to the 2015 film Hot Tub Time Machine 2, titled "You're a Fucking Nerd and No One Likes You".[134]

In February 2015, the band was featured in a segment created to help children learn colors in a premiere for "The Cookie Thief", a Sesame Street movie special.[135]

In March 2015, OK Go made a cameo appearance in the music video for "Pick Me Up" by Japanese electropop group Perfume, following Perfume's cameo appearance at the beginning of OK Go's "I Won't Let You Down".

In June 2019, the band was featured in the Ripley's Believe It or Not television program on the Travel Channel, showing the making of the music video for their song "The One Moment".

In 2021, the band recorded the theme for the Apple TV+ children's show Hello, Jack! The Kindness Show, entitled "Try a Little Act of Kindness", and appeared as themselves in the season finale.

A rendition of their song "This Too Shall Pass" titled "This Too Shall (Flash)" was included in the 2023 film The Flash.

The band composed a new original song titled "This" for the 2023 Apple TV movie The Beanie Bubble, directed by Kulash and his wife Kristin Gore. The single and associated video were released on July 21, 2023.[136]

Charity work

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In 2007, the band released You're Not Alone, a charity EP whose proceeds raised money for musicians displaced by Hurricane Katrina. The successful EP, which helped purchase a home for New Orleans musician Al "Carnival Time" Johnson, was the most public example of the band's increasing interest in politics and social issues, as the campaign included promotional appearances on Late Night with David Letterman as well as charity concerts. Earlier examples of the band's activism include a ten-page PDF titled "How Your Band Can Fire Bush", which was written by Kulash and distributed on the band's website.[137][138] Other efforts have included direct appeals to fans of the band via the band's email newsletter,[139] auctioning themselves off on behalf of Sweet Relief Musician's Fund,[140] and the Burrito Project in which the group enlisted fans to join them in handing out burritos to homeless people before concerts. In Chicago, the band partnered with the Inspiration Corporation, a local provider of services to the homeless.[141] The band has played several high-profile political and charity events, including a Super Tuesday Voter Awareness show hosted by Stella in 2008,[142] and a star-studded benefit in Los Angeles led by Frank Black, and including "Weird Al" Yankovic, Tenacious D, and others.[143] Lead singer Damian Kulash has written op-eds in The New York Times on digital rights management[144] and net neutrality,[145] an issue he also testified about in front of the House Judiciary Antitrust Task Force about in March 2008,[146] and also discussed with the FCC commissioner. The day after that meeting, it was announced that the Internet would be reclassified under Title 2 of the telecommunications act — one of the band's short-term goals,[147] which the band members nodded to in their five-word Webby acceptance speech: "Fight for Net Neutrality now."[148]

The band has also used the massive popularity of its videos to further its favored causes. Downloads of the "White Knuckles" video went to ASPCA and were earmarked for rural animal shelters, and the video itself ends with a call to support animal rescue.[149] A marching band costume from "This Too Shall Pass" was auctioned off to feed the homeless[150] and eleven of the signed Gretsch guitars and amplifiers used in "Needing/Getting" were sold to benefit the Fender Music Foundation, which provides instruments to music education programs.[151][152]

OK Go has also allowed its music on benefit albums, most notably Dear New Orleans, a 31-song online compilation that benefits a variety of New Orleans organizations. Lyrics from the band's contribution, "Louisiana Land", reference a number of New Orleans personalities and institutions, which the New Orleans Times-Picayune called "indicative of just how deeply the members of OK Go waded into the local gestalt".[153] and the Future Soundtrack for America, a compilation released by Barsuk Records that benefited MoveOn.org and Music for America, which included OK Go's cover of "This Will Be Our Year" by The Zombies.[154]

On January 18, 2017, two days before Donald Trump was inaugurated as the 45th President of the United States, OK Go released a cover of the politically charged Morrissey song "Interesting Drug". The music video includes images of Trump and other prominent political figures as bad people and ends with a list of organizations the band recommends viewers support. Fans of the band had mixed reactions, prompting this status update on OK GO's Facebook page: "Morrissey Official wrote this song almost 30 years ago but it seems truer to us now than ever. The comments we’ve gotten over the past day are fascinating. We especially applaud those who disagree with us without abandoning civility or respect. You give us hope."[155]

In recent years, OK Go has worked on OK Go Sandbox to create music videos and educational tools with the Playful Learning Lab (a partnership with the University of St. Thomas).

Special appearances and tours

[edit]

From 2002 to 2005, OK Go toured across North America and Europe on tours with the Vines, Phantom Planet, Superdrag, the Music, Fountains of Wayne, Kaiser Chiefs, the Redwalls, Brendan Benson, and She Wants Revenge.[156]

On October 20, 2005, OK Go appeared on Good Morning America to teach and perform the dance from the "A Million Ways" video.[157]

On December 31, 2005, the band performed surrounded by pyrotechnics and confetti on the Pontiac Garage Stage in New York City for the Times Square New Year's Eve Celebration.[158]

In May 2006, OK Go toured with Panic! at the Disco; in September the band toured the UK supporting Motion City Soundtrack before returning to the United States to tour with Death Cab for Cutie in late 2006 and Snow Patrol in Spring 2007. In Summer 2007, OK Go opened for the Fray on its North American tour.[156]

On February 4, 2008, OK Go headlined a fundraiser for the Barack Obama presidential campaign at Bowery Ballroom in New York City on the night before the Super Tuesday elections.[159] The event was hosted by singer/songwriter Craig Wedren and the comedy group Stella.[159]

On February 23, 2008, the band performed at the release party for Ben Karlin's collection of essays Things I've Learned From Women Who've Dumped Me at the Steve Allen Theater in Hollywood.[160] Lead singer Damian Kulash contributed an essay for the collection, entitled "A Dog Is Not A Reason To Stay Together".[161] Comedians Stephen Colbert, Will Forte, Andy Richter, Dan Savage, and Patton Oswalt also contributed essays to the collection.[162]

From 2009 to 2011, OK Go headlined an extensive tour across North America, Europe, South America, and Asia in support of Of the Blue Colour of the Sky, including festival appearances at Kanrocksas Music Festival (Kansas City, Kansas, US), Festival Cultura Quente (Caldas de Reis, Spain), and Positivus Festival (Salacgrīva, Latvia).[156]

OK Go at 2010 WWDC Bash wearing conference jackets

On May 6, 2010, The Baltimore Sun reported that OK Go was selling USB flash drives with recordings of each show on the Spring 2010 US Tour[163]

On May 23, 2010, the band performed live underwater on stage at Maker Faire in San Mateo California.[164] The band members' heads were each submerged in water bubbles attached to breathing apparatuses for the duration of the performance, with lead singer Damian Kulash completely submerged in a tank of water.[164]

On June 10, 2010, the band was the surprise musical guest at Apple Inc.'s 2010 World Wide Developers Conference.[165]

In October 2010, OK Go performed acoustic versions of "White Knuckles", "Here It Goes Again", and "This Too Shall Pass", along with a handbell version of "Return", at the Poptech! Conference in Camden, Maine.[166]

On November 17, 2010, OK Go visited the Today Show for a special Today Goes Viral series and helped hosts Ann Curry, Meredith Vieira, Matt Lauer, and Al Roker create a stop motion video set to "White Knuckles". In the video, the hosts were enclosed in glass containers filled with brightly colored ping pong balls.[167]

On November 27, 2010, OK Go joined the Yo Gabba Gabba! Party In My City tour for a special guest performance at the Nokia Theatre in Los Angeles.[168]

On June 23, 2011, the band gave a free concert at the John F. Kennedy Center for the Performing Arts, to celebrate the 14th anniversary of the Millennium Stage. During the show, the band performed "Return" on handbells.[169] In advance of the performance, the Kennedy Center invited 15 Twitter followers and guests to film the show, in order to produce the organization's first crowd-sourced concert video.[170]

On August 3, 2011, OK Go performed at Barack Obama's 50th birthday party, along with musicians Jennifer Hudson and Herbie Hancock at the Aragon Ballroom in Chicago.[171][172]

On August 10, 2011, the band did a live television performance of the dance the members created with Pilobolus for their "All Is Not Lost" interactive video on the NBC show America's Got Talent[173]

On January 31, 2012, OK Go appeared on the children's television show Sesame Street in a video called "3 Primary Colors" meant to teach the young audience about red, yellow, blue, and the colors made when you mix them.[174] "3 Primary Colors" was simultaneously released as a game on the Sesame Street website.[174]

On May 10, 2012, OK Go was the featured band on This American Life Live!, a special performance of the show telecast live to movie theaters across the US and Canada.[175] By downloading a smartphone app coded by guitarist Andy Ross, viewers were able to play along with the band's handbell performance of "Needing/Getting".[176]

Musical style

[edit]

OK Go's music style has generally been regarded as alternative rock,[177][178][179][180] power pop,[181][182] pop rock,[183][184][185] indie rock,[186][187] and indie pop.[182][188]

Members

[edit]

Current

  • Damian Kulash – lead vocals, rhythm guitar, keyboards, programming (1998–present)
  • Tim Nordwind – bass, keyboards, backing vocals (1998–present)
  • Dan Konopka – drums, percussion (1998–present)
  • Andy Ross – lead guitar, keyboards, piano, backing vocals (2005–present)

Former

  • Andy Duncan – lead guitar, keyboards, backing vocals (1998–2005)

Timeline

[edit]

Discography

[edit]
Main article: OK Go discography

Awards and nominations

[edit]
Main article: List of awards and nominations received by OK Go

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

OK Go

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OK Go is an American band formed in in 1998 by on lead vocals and guitar, Tim Nordwind on bass and backing vocals, Dan Konopka on drums, and Andy Ross on guitar and keyboards, with the group relocating to and replacing original drummer Andy Duncan with Konopka prior to major label success. The band achieved widespread recognition not primarily through album sales or radio play but via meticulously crafted, low-budget emphasizing visual innovation, synchronization, and Rube Goldberg-style mechanics, such as the one-take treadmill routine in "" from their 2005 album Oh No, which propelled them to viral fame on platforms like . Subsequent videos like "" (2010), featuring a massive chain-reaction apparatus, and "" (2014), utilizing illusions, further solidified their reputation for engineering feats disguised as pop promotion, earning placements in the Museum of Modern Art's collection and accolades including a Grammy for Best Short Form Music Video, three , 21 Lions, and 12 . Despite modest commercial metrics in traditional music metrics—releasing five studio albums from their self-titled debut in 2002 to And the Adjacent Possible in 2025—OK Go has sustained relevance through live performances incorporating illusions, collaborations with tech firms and dance troupes, and educational outreach via OK Go Sandbox, which adapts their videos for STEM inquiry in classrooms.

History

Formation and early years (1998–2000)

OK Go was founded in Chicago, Illinois, in 1998 by Damian Kulash (lead vocals and guitar) and Tim Nordwind (bass and backing vocals), who had met as preteens at Interlochen Arts Camp and maintained a friendship rooted in shared creative interests. Kulash relocated from Washington, D.C., to Chicago to join Nordwind, along with drummer Dan Konopka and multi-instrumentalist Andy Duncan (guitar and keyboards), solidifying the original lineup. The band's name derived from an art teacher's phrase, "OK... go!", used to initiate student projects at the camp. The group held its first practice in 1998 and debuted live in 1999, beginning with small performances such as an opening set in , attended by five people. Early efforts focused on developing a sound incorporating odd time signatures and covers like "," as reflected in surviving demos from the period. By 1999, they appeared on a Chicago public access music program, recording their initial low-budget video. Through 2000, OK Go remained active in Chicago's local scene, honing material without major label attention or recordings, prioritizing live gigs to build a following amid the era's revival.

Debut album era (2001–2004)

OK Go signed with in 2001 following the release of independent EPs, marking their transition to a major label. The self-titled debut album was recorded at Capitol Studios in and released on September 17, 2002. The album featured tracks emphasizing and elements, with lead single "Get Over It" receiving radio play but limited chart success. To promote the release, the band undertook extensive touring, opening for established acts including , The Vines, , and They Might Be Giants. They also performed as part of the live tour in in September 2002. Critical reception was mixed, with some reviewers praising the energetic songwriting while others noted its conventional approach amid the early rock revival. Commercial performance remained modest, as the band continued building a live following through 2004 without achieving widespread breakthrough, setting the stage for their subsequent creative shifts.

Oh No and viral breakthrough (2005–2008)

OK Go released their second studio album, Oh No, on August 30, 2005, via . The album featured 11 tracks, including singles such as "A Million Ways" and "Do What You Want," with production handled by Tore Johansson in , , and mixing by in . Initially, it achieved modest commercial success, later peaking at number 69 on the after a post-VMAs surge, during which weekly sales increased 95% to 8,250 units. The band's viral breakthrough came with the music video for "Here It Goes Again," the album's fifth single, released on July 31, 2006, and co-directed by the band members and . The low-budget clip, filmed in a single continuous take after 19 attempts and a week of rehearsal, depicted the four members executing a precisely choreographed routine on eight treadmills. Uploaded to , it amassed one million views within 24 hours and became the most-played video on both and at the time. By early 2010, viewership exceeded 50 million, driving increased album sales, larger concert attendance, and mainstream exposure. The video's success culminated in a live recreation of the treadmill performance at the on August 31, propelling Oh No up sales charts to number 2 and elevating the single to number 36 on the UK Singles Chart. It earned the band their first Grammy Award in 2007 for Best Short Form , marking a shift toward recognition for innovative, internet-driven visuals over traditional radio play. This period also saw guitarist Andy Ross permanently replace Andy Duncan, solidifying the band's lineup amid rising popularity through 2008.

Of the Blue Colour of the Sky (2008–2012)

OK Go recorded their third studio album, Of the Blue Colour of the Sky, with producer at Tarbox Road Studios in Cassadaga, New York, over seven months in 2009. The sessions marked a departure from prior rock-oriented work, incorporating experimental elements like fuzzy bass lines, vocal reverb, and psychedelic influences akin to Fridmann's collaborations with . The album, comprising 13 tracks including "WTF?", "," and "Needing/Getting," was released on January 12, 2010, via in the United States and internationally. Critical reception highlighted the album's bold sonic evolution, with reviewers noting its spacey, layered production and willingness to eschew conventional hooks for atmospheric experimentation. Publications such as Consequence of Sound praised its well-rounded diversity, while others critiqued the noisy arrangements and reduced emphasis on guitar-driven energy. The band promoted the lead single "WTF?" through a 2009 release and video, followed by "," for which they produced two videos: one featuring a performance with the and another depicting a massive . The latter, filmed in a warehouse with Syyn Labs, synchronized a 120-foot of over 60 simple machines to the song, requiring four months of construction and 60 takes to capture successfully; it premiered on March 1, 2010, and rapidly gained viral traction. In support of the album, OK Go undertook an extensive tour, performing 133 concerts in 2010 alone, including high-profile appearances such as on with on January 8, 2010, and at Apple's (WWDC) in June 2010. They continued touring into 2011 and 2012, with sets incorporating treadmill choreography from prior hits and new material, alongside events like a June 2011 performance at the Kennedy Center. An "Extra Nice Edition" of the album, featuring additional tracks, remixes, and a documentary on the Rube Goldberg video produced with , was released in October 2010 outside the U.S. This period solidified the band's reputation for innovative visuals over traditional radio success, as video views far outpaced album sales metrics.

Hungry Ghosts and independent transition (2012–2019)

In early 2010, OK Go parted ways with and , establishing their independent label Paracadute to handle distribution, promotion, and creative control over future releases. This shift allowed the band greater autonomy, particularly in producing elaborate music videos decoupled from traditional album cycles, as lead singer emphasized in announcements about retaining direct oversight of visual content. Paracadute, founded that year, partnered with distributors like for physical and digital releases while enabling the band to prioritize non-album projects such as commissioned videos and live performances. The band's fourth studio album, Hungry Ghosts, marked their first full-length release under Paracadute, issued on October 14, 2014. Recorded primarily in with production influences from electronic and synth elements, the 12-track album shifted toward blended with and , featuring singles like "The Writing's on the Wall" and "Upside Down & Inside Out." "," released as the lead single on July 29, 2014, was produced by and accompanied by a groundbreaking single-take video utilizing illusions captured with one . The tracklist includes: 1. "Upside Down & Inside Out"; 2. ""; 3. "Another Set of Issues"; 4. "Turn Up the Radio"; 5. "Obsession"; 6. "I'm Not Through"; 7. ""; 8. "Don't Ask Me"; 9. "Last Leaf"; 10. "I Want You So Bad I Can't Breathe"; 11. "Back from the Dead"; 12. "Against All Odds (Take a Look at Me Now)." During this period, OK Go emphasized visual innovation over rapid album output, releasing the zero-gravity video for "Upside Down & Inside Out" on June 23, 2016, filmed aboard a repurposed aircraft performing parabolic flights to simulate , involving over 50 takes and 10 hours of footage. The band toured intermittently, including performances at festivals and venues supporting Hungry Ghosts, while licensing tracks for media and collaborating on experimental projects, such as installations tied to their videos. Independence via Paracadute facilitated this focus, as bassist Tim Nordwind noted in 2014 interviews, enabling direct fan engagement through platforms like and without major-label constraints on budgeting or timing. By 2019, the band had solidified this model, producing content like the video for "The One Moment" (a 2016 non-album single) and maintaining financial viability through merchandise, live shows, and video monetization, though no successor album emerged until later.

Pandemic response and trademark dispute (2020–2023)

In early 2020, amid the initial stages of the , OK Go lead singer and his wife contracted the virus, experiencing significant physical and emotional impacts that informed the band's subsequent creative output. On May 13, 2020, the band released the single "All Together Now," a dedicated to frontline healthcare workers, with recording conducted remotely from members' homes to adhere to restrictions. The accompanying featured animated segments of the band performing in isolation, culminating in a tribute to essential workers, and Kulash penned a personal letter detailing his illness while directing proceeds to , a nonprofit providing care in underserved regions. In April 2021, OK Go expanded the "All Together Now" initiative into the "Art Together Now" collaborative video series, inviting global participants—including musicians, students, and fans—to submit footage of themselves performing the song, which the band then edited into unified mosaics emphasizing virtual unity during ongoing pandemic isolation. This project included contributions from institutions like , highlighting themes of collective resilience without live performances. The band's pandemic-era efforts thus shifted focus from their signature elaborate live videos to digital, participatory formats, aligning with restricted touring and production capabilities. Parallel to these activities, OK Go became embroiled in a trademark dispute with Post Foods in late 2022 over the cereal company's launch of "OK Go!" instant oatmeal cups, which the band argued infringed on their federally registered "OK Go" mark, held since 2008 for musical services. After sending a cease-and-desist letter in September 2022 demanding Post abandon the mark, Post preemptively filed a lawsuit on January 13, 2023, in U.S. District Court seeking a declaratory judgment of non-infringement under the Lanham Act. The conflict escalated due to potential consumer confusion between the band's identity and the product's branding, though Post maintained the name's generic applicability for "on-the-go" convenience foods. The parties reached a confidential settlement in June 2023, resolving the suit without public disclosure of terms, allowing Post to continue or modify its product line while protecting the band's . This episode marked a rare commercial incursion on OK Go's brand during a period otherwise defined by pandemic adaptations, underscoring the value of their established name in non-musical contexts.

Return with And the Adjacent Possible (2024–present)

In late 2024, OK Go completed recording for their fifth studio album, marking the end of an extended hiatus following the 2014 release of . The band announced the project, titled And the Adjacent Possible, on February 14, 2025, with a scheduled release date of April 11, 2025, via their independent label Paracadute. The album comprises 12 tracks, including "Impulse Purchase," "A Stone Only Rolls Downhill," "Love," "A Good, Good Day at Last" (featuring Ben Harper), "Fantasy vs. Fantasy," and "This Is Love." It blends indie rock, power-pop, and neo-psychedelic elements, with frontman Damian Kulash describing the songwriting as an embrace of life's absurdities amid personal and global challenges. Pre-release singles such as "This" highlighted the band's continued emphasis on intricate production and thematic depth. Upon release, And the Adjacent Possible received attention for its return to OK Go's signature upbeat yet introspective sound, with critics noting influences from while praising the album's polished execution after over a decade of refinement. The band supported the launch with a U.S. tour beginning April 23, 2025, in , extending through late 2025 with dates in cities including , , and Nashville. OK Go maintained their tradition of visually innovative media, releasing a single-take utilizing 29 collaborative robots, infinite mirrors, and synchronized timed to a 78 bpm . As of October 2025, the band continues live performances without announced plans for additional studio work.

Musical style

Core characteristics and evolution

OK Go's music is characterized by punchy, melodic , emphasizing big hooks, crunchy guitars, and theatrical flair in song structures. Early works feature upbeat sensibilities with diverse instrumentation, blending punk energy and pop accessibility, as evident in their self-titled debut album released on September 17, 2002, which explores crunchy riffs and melodic explorations. Their second album, Oh No (September 13, 2005), maintains this power pop foundation with rigid, self-conscious tracks that prioritize catchy, huckster-like hooks over subtlety. The band's style evolved significantly starting with Of the Blue Colour of the Sky (January 26, 2010), marking a departure from pure power pop toward psychedelic and experimental influences, incorporating '80s-inspired synths, heavy funk grooves, glitchy electronics, and falsetto vocals for a more optimistic, modernity-infused sound. This shift continued on Hungry Ghosts (October 14, 2014), where they blended synth-rock and electronic elements with lingering power pop roots, introducing funkier merges and genre-bending diversity, such as in tracks mixing melancholy sections with huge, rock-electronic hybrids. Their latest album, And the Adjacent Possible (April 11, 2025), represents a further maturation into alt-pop territories with bold sonic explorations, diverse genres, and themes of creative evolution, while retaining melodic core elements amid a decade-long hiatus from full-length releases. This progression reflects a transition from straightforward to a more eclectic, independent alt-rock identity, prioritizing sonic innovation without abandoning accessible pop structures.

Influences and songwriting approach

OK Go's musical influences encompass , hip-hop, electronic music, and , reflecting Damian Kulash's diverse formative experiences. Kulash has identified early childhood exposures to Herbie Hancock's "Rockit" (1983), Run-DMC's King of Rock (1985), Depeche Mode's Black Celebration (1986), the Pretty in Pink soundtrack (1986), and the ' "Hey Jude" (1968) as key inspirations that shaped his initial tastes. During his teenage years, influences shifted to punk and alternative acts including , , and Pixies, alongside , Led Zeppelin, and 1990s hip-hop from the collective such as . Later, Kulash discovered The ' Odessey and Oracle (1968) in his twenties, describing it as having a profound impact on his appreciation for melodic . The band has also incorporated broader rock influences like Prince—particularly Purple Rain (1984)—evident in the stylistic shift toward funkier, beat-driven elements on Of the Blue Colour of the Sky (2010), after exhausting initial guitar-rock foundations rooted in and punk. Additional cited sources include , T. Rex, and Queen for their power-pop and glam-rock hooks, as well as 's Repeater (1989) for its punk aggression and experimental edge. OK Go's songwriting is primarily led by Kulash, who begins by envisioning a song's emotional core and composing music first to capture intangible feelings, rather than starting with lyrics. The process emphasizes self-surprise, where initial ideas—such as a quiet, intimate track—may evolve unpredictably into louder or genre-shifting forms, like transitioning from 1970s mod rock to synth-heavy arrangements. Lyrics typically draw from personal experiences, though Kulash has experimented with pre-written words for specific projects like television themes. Early efforts relied on progressions, a method Kulash credits to punk influences, but by the late 2000s, the band moved to constructing songs from beats and grooves upward, reflecting a deliberate expansion beyond rock conventions after extensive touring. plays a key role: members contribute individual fragments, which are then refined collectively in group sessions to achieve a cohesive yet eclectic sound blending , melancholy, and rhythmic drive. Kulash views songwriting as fluidly connected to visual media production, rejecting strict boundaries between composing audio and conceptualizing videos as an arbitrary divide that limits creativity. This integrated approach has sustained across albums, prioritizing over formulaic repetition.

Band members

Current members

OK Go's current lineup consists of (lead vocals, guitar), Tim Nordwind (bass, backing vocals), Dan Konopka (drums, percussion), and Andy Ross (guitar, keyboards). This configuration has performed together on the band's 2025 tour dates supporting the album And the Adjacent Possible, including shows in , , , and Austin. Kulash and Nordwind, childhood friends who met at , founded the band in in 1998, with Konopka and Ross completing the core group by the mid-2000s. The members contribute to both the band's musical output and its signature visual productions, with Kulash often directing videos and the group collaborating on innovative live elements.

Former members

Andrew Duncan served as OK Go's original guitarist from the band's formation in 1998 until . He contributed to the group's early recordings, including their self-titled debut album released in 2002 on , which featured tracks like "Get Over It" and "Don't Ask Me." Duncan's tenure aligned with the band's initial phase in before their relocation to and the viral success of subsequent videos. No public statements detail the reasons for his departure, but Andy Ross assumed the guitar role in and has remained with the band through their later albums and visual projects. No other personnel changes have been recorded in OK Go's lineup history.

Timeline

  • 1998: OK Go was formed in by (lead vocals and guitar), Tim Nordwind (bass and backing vocals), Dan Konopka (drums), and Andy Duncan (guitar and keyboards), with Kulash relocating from New York to join the group.
  • February 2, 2005: Original guitarist and keyboardist Andy Duncan announced his departure from the band via the official OK Go forum, citing a desire to move on after contributing to the first two albums.
  • 2005: Andy Ross joined OK Go as guitarist and keyboardist, replacing Andy Duncan and solidifying the band's current lineup.
  • 2005–present: The lineup of Kulash, Nordwind, Konopka, and Ross has remained unchanged, supporting all subsequent releases and activities.

Music videos and visual media

Production techniques and innovations

OK Go's music video production emphasizes an iterative process beginning with unstructured play and experimentation to generate novel concepts, followed by structured sequencing of visual moments and rigorous execution. This approach, articulated by frontman , prioritizes real-world testing over extensive pre-planning to foster unexpected innovations, such as optical illusions and choreographed interactions with everyday objects. The band often employs single-take filming to preserve momentum and surprise, integrating human choreography with mechanical or environmental elements for seamless continuity. Early techniques relied on low-budget ingenuity, exemplified by the 2006 "" video, which featured synchronized treadmill dancing captured in one continuous shot after minimal resources—initially produced for around $5,000 using household items and band members' physical precision. This evolved into large-scale engineering feats, like the in "" (2010), where hundreds of household objects were chained in a cause-and-effect sequence spanning over four minutes, requiring precise timing and multiple iterations to synchronize motion with the track. Collaborations with corporate partners, such as Chevrolet for "Needing/Getting" (2011), introduced automotive elements into choreographed stunts, blending promotional utility with artistic autonomy. Later innovations incorporated advanced technology and interdisciplinary partnerships, shifting toward hybrid human-machine performances. In "Love" (2025), 25 collaborative robots were synchronized to the beat using mirrors for kaleidoscopic effects, filmed in a single take at Budapest's Nyugati train station after months of and programming to achieve sub-millisecond precision in robotic movements. Similarly, "A Stone Only Rolls Downhill" (2025) utilized 64 screens as a dynamic , with 1,043 takes over eight days yielding 2 hours and 23 minutes of footage, following 577 hours of preparation involving mathematical modeling for analogue-digital . These projects highlight OK Go's reliance on for —coordinating engineers, producers, and performers—while maintaining creative control through trusted long-term collaborators. The band's method has pioneered videos as standalone art, often bypassing traditional music promotion in favor of viral, self-sustaining concepts that leverage distribution.

Notable videos and their creation

The music video for "Here It Goes Again," released on July 31, 2006, depicts the band executing a precisely choreographed dance routine across eight treadmills in a single continuous shot, filmed in the basement of their manager's house in Los Angeles. Directed by lead singer Damian Kulash and choreographer Trish Sie (Kulash's sister), the production relied on 17 days of rehearsal to perfect the synchronization without edits or cuts, embodying the band's preference for low-budget, analog creativity over high-production values. The video's viral success on YouTube, exceeding 69 million views, propelled the track to chart prominence despite initial label disinterest in promoting it as a single. For "This Too Shall Pass," released on March 1, 2010, OK Go collaborated with Syyn Labs, a Los Angeles-based collective of engineers and artists, to construct an elaborate spanning 120 feet in an warehouse, incorporating over 50 simple mechanical actions timed to the song's rhythm. The build required 1.5 months of intensive work by 8 core builders, 12 part-timers, and up to 60 people for resets, emphasizing manual precision—such as 3.4-degree inclines for ball tracks and wax coatings to ensure smooth motion—while adhering to the band's rule against digital aids like motors. Filming demanded over 60 takes across two days, with many failing early due to elements like a car tire ramp derailing, yet the final version captured the full four-minute in one unbroken sequence. This video, which integrates physics principles like and tuned glass chimes for musical notes, has influenced educational applications in curricula. "The Writing's on the Wall," unveiled on June 17, 2014, showcases 28 anamorphic optical illusions constructed from geometric shapes and forced perspectives, deconstructed in real-time to reveal their mechanics, all performed in a single unbroken take within a warehouse using tangible materials like , , and fabric. Co-directed by Kulash, Duffy, and Partington, the production prioritized live execution over post-production effects, synchronizing dancer movements and prop manipulations to exploit viewer perception of depth and form. The video earned the 2014 MTV Video Music Award for Best , highlighting its technical ingenuity in analog illusion-crafting. Other standout efforts include "The One Moment" (2016), which filmed 4,224 timed detonations and in ultra-slow motion over two days using 50 cameras at 5,000 frames per second, compressing hours of action into the song's duration through high-speed choreography of everyday objects. These videos exemplify OK Go's method of fusing with scientific experimentation, often developed through iterative prototyping and interdisciplinary teams rather than conventional budgets.

Live performances and tours

Key tours and stage innovations

OK Go has integrated technological and interactive elements into their live shows to complement their visual aesthetic, often extending concepts from to the stage. In November 2009, during promotion for their album Of the Blue Colour of the Sky, the band debuted a setup using customized Gibson guitars that, when played, generated interactive traces on a , augmented by projections to create dynamic visual feedback synchronized with the music. A landmark in their touring history was the 2018–2019 Live Video Tour, which reimagined their renowned videos by having the band perform live soundtracks while projections played the footage, fostering an interactive format that included audience engagement, unconventional instruments, and narration of production anecdotes. This tour, spanning multiple North American dates, emphasized family-friendly accessibility and blurred lines between concert and multimedia presentation, with setlists incorporating staples like "" and "" alongside video-specific improvisations. Subsequent tours, including dates supporting their 2025 album And the Adjacent Possible, have featured advanced generative visuals driven by , enabling real-time synchronization of projections with instrumentation and enhancing spatial depth through layered screen arrangements. These innovations underscore OK Go's commitment to experiential live events, where stage design prioritizes perceptual immersion over traditional rock staging.

Live sound versus studio recordings

OK Go's live performances emphasize dynamic audience interaction and emotional intensity over precise replication of studio recordings, which are characterized by meticulous layering and production polish. Lead vocalist has articulated that the band's shows seek to foster a "mass, collective, conjoined emotional state," with evolving setlists and improvisational elements designed to elicit shared peaks of energy, such as sweating and communal resonance, rather than functioning as "listening parties for the recordings." This approach contrasts with the controlled environment of studio work, where tracks like "" employ distorted drums and rocker arrangements for a dense, engineered ; live renditions of the same song have incorporated variations, including formations, to adapt to stage contexts and enhance immediacy. Concert reviews frequently note the live sound's clarity and jubilance once initial mixing adjustments are made, underscoring the band's tight musicianship amid visual and auditory innovations. For instance, at a May 2025 show at The Bellwether in , early vocal mix issues were resolved midway, allowing the performance's layered energy to shine through. Similarly, a 2015 featured the integration of audio samples into beats, transforming into rhythmic elements that bridged performer- dynamics in real time—a flexibility less feasible in studio isolation. At another 2015 set in , the sound remained "impeccable and clear" despite confetti cannons and , highlighting technical reliability in high-production environments. The band records every live show, offering USB drives with raw audio captures and accompanying albums to fans post-performance, which preserves the unpolished vitality of the moment over studio refinement. This practice reflects a commitment to the inherent differences: studio tracks prioritize sonic perfection through overdubs and edits, while live sound captures spontaneous variations, such as extended guitar solos or adapted arrangements, that some listeners prefer for their rawer, more engaging quality—as evidenced in fan discussions favoring live cuts of songs like "The Sound of the Train" for greater immediacy. Overall, OK Go's live audio delivers amplified communal thrill at the expense of studio-level precision, aligning with their broader ethos of experiential innovation.

Critical reception and legacy

Commercial performance and awards

OK Go's singles achieved modest chart success on the , with "Here It Goes Again" peaking at number 38 in 2006 and "I Won't Let You Down" reaching number 71 in 2014. The band's albums did not attain high commercial peaks, reflecting limited traditional sales amid a shift toward viral video-driven visibility rather than robust physical or digital unit sales. Frontman noted in 2010 that record labels prioritized album sales as a success metric, but OK Go's approach diverged, leveraging online engagement over conventional metrics. The group received recognition primarily for innovative music videos rather than musical achievements. OK Go won a Grammy Award for Best Music Video (Short Form) in 2007 for "Here It Goes Again," their sole Grammy win from three nominations. They also secured three , including one from , along with a Clio Award, three UK Music Video Awards, and two for video artistry. Additional honors include a 2014 for Best Visual Effects for "The Writing's on the Wall" and a 2012 Gold Lion at the Cannes Lions International Festival of Creativity in the Cyber category for "The Writing's on the Wall." These accolades underscore the band's emphasis on visual innovation, which generated hundreds of millions of views but did not translate to equivalent commercial music sales.

Praise for creativity and criticisms of musical depth

OK Go's music videos have earned acclaim for their inventive choreography, optical illusions, and low-budget ingenuity, often executed in single-take formats that emphasize precision and surprise. The 2006 video for "," featuring the band performing on eight treadmills in seamless synchronization, exemplifies this approach and propelled the band to viral fame, amassing over 60 million views by 2010 and earning a Grammy for Best Short Form in 2007. Critics and observers have highlighted the videos' role in demonstrating creative problem-solving, with band frontman describing their process as building on existing ideas through iterative experimentation, as detailed in his 2017 TED Talk. Publications have praised subsequent works, such as the 2014 "" video utilizing illusions, for fostering a sense of wonder and rewatchability, positioning OK Go as pioneers in visual storytelling within . This visual emphasis has, however, drawn criticisms that the band's music prioritizes accessibility over substantive innovation or emotional complexity, functioning more as functional backdrops for spectacles than standalone artistic achievements. A 2003 review of their self-titled debut album rated it 4.9 out of 10, characterizing the songs as "dull, styrofoam" and a misfired bid for mainstream appeal lacking underground authenticity. Similarly, a 2025 analysis of their output described the music as "horny, straightforward, garage-y rock," suggesting it adheres to conventional indie formulas without pushing sonic boundaries, overshadowed by the videos' novelty. noted in 2018 that while the band achieves radio play and sold-out shows, they remain "far better known for their really complex and elaborate videos" than for the songs themselves, implying a perceived imbalance where musical depth yields to performative visuals. The Guardian's 2011 live review reinforced this by attributing the band's 2006 breakthrough not to musical prowess but to eccentric video-driven emergence, with stage shows mirroring this studied eccentricity over raw musical intensity. Defenders of the music counter that tracks like those on the 2025 album And the Adjacent Possible exhibit earnest emotive qualities and energetic execution, capable of standing independently as "effervescent" indie pop. Yet, recurring commentary from music forums and discussions posits that the videos' intricacy distracts from compositions viewed as mediocre or unremarkable, with one 2017 assessment bluntly stating the music is "so-so" relative to the "incredible" visuals. This duality underscores a broader reception pattern: OK Go's creative highs in multimedia innovation contrast with critiques of musical shallowness, where hooks and rhythms serve spectacle more than profound lyrical or structural exploration.

Controversies

Trademark dispute with Post Foods

In September 2022, the rock band OK Go sent a cease-and-desist letter to Post Foods, LLC, demanding that the company abandon its planned use of "OK GO!" for a new line of instant, on-the-go cereal cups, citing potential confusion with the band's federally registered trademark for "OK Go" in connection with entertainment services, which dates to 2008. Post Foods proceeded with product development and, on January 13, 2023, filed a declaratory judgment lawsuit against OK Go in the U.S. District Court for the District of Minnesota, seeking a ruling that its use of the mark on breakfast cereal did not infringe the band's trademark rights under the Lanham Act or constitute dilution, arguing that the goods were unrelated and consumer confusion unlikely. OK Go responded by filing counterclaims in the suit, asserting , unfair competition, and dilution, and requesting an to halt Post's sales of the product; the band emphasized its long-standing brand recognition built through and performances, contrasting it with Post's entry into the ready-to-eat market. The dispute highlighted tensions over common phrases in trademarks, with Post defending its mark application filed in October 2022 for categories including and processed grains, while OK Go argued that the exclamation point and similar packaging evoked their identity. On June 2, 2023, U.S. District Judge Jerry W. Blackwell approved a confidential settlement between the parties, dismissing the case with prejudice and resolving all claims without public disclosure of terms, such as whether Post continued the product or made payments to . The resolution ended the litigation but left no judicial precedent on the merits of the competing claims.

Debates over artistic priorities and authenticity

Critics have argued that OK Go's emphasis on elaborate music videos has overshadowed the quality of their songwriting, positioning the band primarily as visual artists rather than musicians. In a 2014 article, writer Guy Sterling questioned the disparity, noting that while the band's videos demonstrated exceptional creativity, their accompanying tracks often lacked comparable depth or innovation in melody and lyrics. This view echoed sentiments in online discussions, such as a 2022 thread where users contended that the videos' intricacy masked what they described as mediocre musical compositions, potentially hindering the band's broader success as songwriters. OK Go frontman responded directly to such critiques in a follow-up exchange, asserting that the band's artistic process integrates visuals and music holistically from inception, rather than treating videos as mere promotional add-ons. Debates over authenticity have centered on OK Go's funding model for videos through corporate sponsorships, which some perceive as compromising artistic independence. After their 2006 viral hit "" led to a contract dispute with (who blocked video monetization while demanding album sales), the band parted ways with the label in 2009 and turned to brands like and Chevron for support, enabling projects such as the 2010 zero-gravity video for "All Is Not Lost." Detractors, including commentators, have labeled this approach as "selling out," arguing it prioritizes spectacle and commercial viability over pure creative expression unbound by advertiser interests. Kulash countered in a 2010 Wall Street Journal interview that sponsorships allow broader metrics of success—such as audience engagement—beyond traditional , preserving the band's control compared to major label constraints. The band's defenders highlight this shift as a pioneering to , where viral videos sustain careers without diluting core artistry. In a response to critics via a blog post shared by artist , OK Go emphasized that live performances replicate studio recordings faithfully, countering claims of inauthenticity akin to "studio-only" bands pre-MTV era. Kulash further elaborated in a 2014 Forbes profile that their method fosters experimentation, drawing parallels between artistic, scientific, and technological discovery, rather than chasing radio-friendly . Nonetheless, a 2014 PopMatters analysis warned of an "accidental legacy" where optical illusions in videos risk reducing the band's oeuvre to gimmickry, potentially undervaluing musical substance in public perception. These tensions reflect broader industry discussions on balancing innovation with traditional notions of rock authenticity.

Discography

Studio albums

OK Go has released five studio albums, transitioning from major-label releases with Capitol Records to independent production under their Paracadute imprint starting in the 2010s.
TitleRelease dateLabel
OK GoSeptember 17, 2002Capitol Records
Oh NoAugust 30, 2005Capitol Records
Of the Blue Colour of the SkyJanuary 12, 2010Capitol Records
Hungry GhostsOctober 14, 2014Paracadute
And the Adjacent PossibleApril 11, 2025Paracadute
The band's debut album featured power pop influences recorded in multiple studios, while subsequent works incorporated experimental production techniques, such as those by Tore Johansson for Oh No. Later albums emphasized direct-to-consumer models via crowdfunding and their label, reflecting a shift toward artistic control post-Capitol.

Singles and extended plays

OK Go self-released two early extended plays prior to signing with Capitol Records: the Brown EP in 2000, featuring demo tracks such as "Bye Bye Baby", and the Pink EP in 2001, which included covers and originals like "Ant Music". After their major-label debut, the band issued the Do What You Want EP in 2005, bridging material from their self-titled album and the forthcoming Oh No, with tracks including the title song and remixes. In 2014, ahead of Hungry Ghosts, they released the Upside Out EP on June 17 as a digital sampler, containing four tracks such as "Turn Up the Radio" and "The Writing's on the Wall". The band's singles often gained prominence through elaborate rather than traditional radio play, achieving modest chart peaks primarily on alternative and digital platforms. Key releases include:
TitleRelease dateAlbum/source
Get Over ItAugust 2002OK Go
Do What You Want2005Oh No
September 4, 2006Oh No
January 17, 2010Of the Blue Colour of the Sky
June 17, 2014Hungry Ghosts / Upside Out
Later singles from included "I Won't Let You Down" on December 8, 2014, and "Upside Down & Inside Out" on February 11, 2016, both promoted via zero-gravity and optical-illusion videos that amassed tens of millions of views. These tracks exemplified OK Go's strategy of prioritizing visual innovation over commercial single formats, with limited physical releases in favor of .

Other media appearances

Collaborations and guest features

OK Go has engaged in several musical collaborations, primarily featuring guest artists on their tracks or contributing to joint releases with other performers. In , the band collaborated with Japanese group on the single "I Don't Understand You," released on August 12 as a digital standalone track blending OK Go's indie rock style with Perfume's electronic elements; the song was written by OK Go's alongside Perfume's producer . More recently, OK Go featured as guest performers on the educational track "Three Primary Colors" for Sesame Street's EP 3, 2, 1, Go!, released on September 26, 2024; the song, which teaches children about red, yellow, and blue as primary colors, incorporates OK Go's signature energetic instrumentation and was accompanied by an animated lyric video directed by Al Jarnow. On their 2025 album And the Adjacent Possible, OK Go included the track "A Good, Good Day at Last," featuring vocals from Ben Harper, Shalyah Fearing, and Sam Cohen of BEGINNERS; the single was released on February 13, 2025, ahead of the full album's April 11 debut, and emphasizes themes of optimism through layered harmonies and acoustic elements. These instances highlight OK Go's selective approach to external musical partnerships, often integrating collaborators to enhance thematic or educational content rather than frequent commercial features.

Film, television, and advertising work

OK Go has produced several in collaboration with brands, effectively serving as content. In February 2012, the band released the "Needing/Getting" video in partnership with Chevrolet, depicting a massive culminating in a Chevy Sonic car launch; it premiered as a advertisement and garnered over 20 million views within weeks. In 2014, they created "I Won't Let You Down" for , filmed in a single take using 1,000 UNI-CUB personal mobility devices to showcase synchronized choreography in a Japanese parking garage. Similarly, a 2015 one-take commercial for Chinese furniture retailer Red Star Macalline featured the band navigating showroom displays on wheeled platforms, emphasizing seamless product integration. In 2016, OK Go partnered with Morton Salt for "The One Moment," a video capturing 4.2 seconds of real-time action across 112 choreographed chain reactions involving salt crystals, timed to the song's beat; the project highlighted the brand's product in a visually explosive sequence. These branded videos often mirror the band's signature low-budget ingenuity and viral appeal, blurring promotional boundaries while generating revenue independent of traditional record sales. The band's music has been licensed for film soundtracks, including "The Writing's on the Wall" in The Amazing Spider-Man 2 (2014), "I Won't Let You Down" in Step Up All In (2014), and "Get Over It" in Sleeping with Other People (2015). OK Go also appeared in the 2011 documentary The Greatest Movie Ever Sold, directed by Morgan Spurlock, discussing product placement and creative funding in media. On television, OK Go has performed live, such as "" on in 2006, replicating elements of their treadmill video choreography. Their songs have featured in episodes of series like ("Turn Up the Radio") and Russian show Kitchen ("Here It Goes Again"). Recent appearances include a 2025 performance of "The One Moment" on CBS Saturday Sessions. These outings typically emphasize their visual performance style over standard musical playback.

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