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Ringtone
Ringtone
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Ringing noise from an electromechanical telephone
Example of a short digital tune which could be used as a ringtone on a mobile phone

A ringtone is the sound made by a telephone to indicate an incoming telephone call. Originally referring to the sound of electromechanical striking of bells or gongs, the term refers to any sound by any device alerting of an incoming call.

On plain old telephone services (POTS), starting in the late 19th century, the signal is created by superimposing ringing voltage on the direct current line voltage. Electronic telephones could produce a warbling, chirping, or other sounds. Variations of the cadence or tone of the ring signal, called distinctive ringing, can be used to indicate characteristics of incoming calls.

Modern telephones, especially smartphones, are manufactured with a preloaded selection of ringtones. Customers can buy or generate custom ringtones for installation on the device as a default ringtone or a distinctive ringtone used to indicate characteristics of incoming calls. Digital ringtones were a large market in the 2000s, at its peak generating up to $4 billion in worldwide sales in 2004, but the market declined steeply by the end of the decade.

Background and history

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Electromechanical ringer in a 20th century landline telephone

A telephone rings when the telephone network indicates an incoming call, so that the recipient is alerted of the call attempt. Landline telephones typically receive an electric alternating current signal, called power ringing or ringing signal, generated by the telephone exchange to which the telephone is connected. The ringing current originally operated an electric bell. For mobile phones, the network sends a message to the recipient's device, which may activate a sound, or a visual or vibrating indication.

On a POTS interface, this signal is created by superimposing ringing voltage atop the −48 VDC already on the line. This is done at the Central Office, or a neighborhood multiplexer called an "SLC" for Subscriber Line Carrier. (SLC is a trademark of Alcatel-Lucent, but is often used generically.) Telephones with electromagnetic ringers are still in widespread use. The ringing signal in North America is normally specified at ca. 90 volts AC with a frequency of 20 hertz. In Europe it is around 60–90 VAC with a frequency of 25 Hz. Some non-Bell Company system party lines in the US used multiple frequencies for selective ringing. Ringing voltage is produced by various sources. Large central offices used motor-driven generator sets for both ringing and other signals such as dial tone and busy signals. In smaller offices, special sub-cycle[1] magnetic oscillators were used. Typically, solid-state oscillators have replaced them. Originally this voltage was used to trigger an electromagnet to ring a bell installed inside the telephone, or in a nearby mounted ringer box.

Fixed phones of the late 20th century and later detect this ringing current voltage and trigger a warbling tone electronically. Mobile phones have been fully digital since the early 1990s second-generation ("2G") devices, hence are signaled to ring as part of the protocol they use to communicate with the cell base stations.

While the sound produced is still called a "ring",[2] some phones electronically produce a warbling, chirping, or other sound. Variation of the ring signal can be used to indicate characteristics of incoming calls. For example, ringing bursts with a shorter interval between them might be used to signal a call from a given number.

In POTS switching systems, ringing is said to be "tripped" when the impedance of the entire telephone line (local loop) is reduced when the telephone handset is lifted off the hook. This signals that the telephone call has been answered. The telephone exchange immediately removes the ringing signal from the line and connects the call.

The ringing pattern is known as ring cadence, in which the high voltage ring current is switched on and off to create the pattern. In North America, the standard ring cadence is two seconds of ringing followed by four seconds of silence. In Australia and the UK, the standard ring cadence is 400 ms on, 200 ms off, 400 ms on, 2000 ms off. These patterns may vary from region to region, and other patterns are used in different countries around the world. Some central offices offer distinctive ring to identify one of multiple telephone numbers assigned to the same line, a pattern once widely used on party line (telephony).

In many systems, including North America Bellcore standards, Caller ID signals are sent during the silent interval between the first and second bursts of the ringing signals.

The caller is informed about the progress of the call by the audible ringing signal, often called ringback tone. Power ringing and audible ringing are not generally synchronized.

Seven different gong combinations for the "C" type ringer were included in the model 500 and 2500 landline telephone sets. These gongs provided "distinctive tones" for hearing-impaired customers and also made it possible to distinguish the specific telephone that was ringing when several telephones were placed in close proximity.[3] A "Bell Chime" was also offered, which could be set to sound like a doorbell or to ring like a standard telephone.

While rings, ringers, ring signals, or what might be viewed as the call signals which are the predecessors of ringtones, date back to the beginnings of telephony, modern ringtones appeared in the 1960s and have expanded into tunes and many customizable tones or melodies.[4] Arguably the first ringtone (in the modern sense) appeared in the movie Our Man Flint in 1966, where the head of the secret government agency had a red phone that connected directly to the President and rang with a distinctive musical ringtone.[5]

A tone ringer IC: ITT SAA 1094

Following a 1975 FCC ruling which permitted third-party devices to be connected to phone lines, manufacturers produced accessory telephone ringers which rang with electronic tones or melodies rather than mechanical bells. People also made their own ringers which used the chip from a musical greeting card to play a melody on the arrival of a call.[6] One such ringer, described in a 1989 book, even features a toy dog which barks and wags its tail when a call arrives.[7] Eventually, electronic telephone ringers became the norm. Some of these ringers produced a single tone, but others produced a sequence of two or three tones or a musical melody.[8] Some novelty phones have a ringer to match, such as a duck that quacks or a car that honks its horn.

Polyphonic ringtone technology dates back to 1999, when the Yamaha MA-1 sound chip was introduced, including four 2-op FM synthesis channels.[9] Ringtones played on the MA series chips are in the MIDI-based synthetic music mobile application format (SMAF). It was succeeded by the MA-2 in 2000, which includes 16 channels with support for ADPCM samples, and the MA-3 in 2001 which includes 32 FM channels and 8 wavetable channels. One of the first software-based polyphonic synths included on phones was miniBAE, developed by Thomas Dolby's audio technology company Beatnik.[10] It is an optimized version of Beatnik Audio Engine, which was previously used in products such as WebTV. The first phone to include this synth was the Nokia 3510, released in 2002.[11]

Types

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  • Monophonic: The original ringtones play only one note at a time.
  • Polyphonic: A polyphonic ringtone can consist of several notes at a time. The first polyphonic ring tones used sequenced recording methods such as MIDI. Such recordings specify what synthetic instrument should play a note at a given time, and the actual instrument sound is dependent upon the playback device. Later, synthesized instruments could be included along with the composition data, which allowed for more varied sounds beyond the built-in sound bank of each phone.
  • Truetone: A truetone, also known as realtone, Jayliar tone, superphonic ringtone, is an audio recording, typically in a common format such as MP3 or AAC. Truetones, which are often excerpts from songs, became popular as ringtones. The first truetone service was started by au in December 2002.[12] "My Gift to You" by Chemistry was the first song to be distributed as a truetone.[13] This truetone (in Japanese chaku-uta) was released in time for Chemistry's concert tour in Japan.[14]
  • Sing tone: A sing tone is a ringtone created in karaoke style, combining a user's recorded voice with a backing track.[citation needed]

Encoding formats

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Most modern phones support ringtones in MP3 format, and other common audio formats such as AAC, Ogg Vorbis, FLAC, and MIDI are often supported as well. Less common formats include:

  • 3GP: A multimedia container format that can be used for video ringtones.
  • AMR: Audio compression format specialized in speech used by Nokia before mp3 became standard.
  • eMelody: Older monophonic Ericsson format.
  • iMelody: Monophonic format developed by Ericsson to replace eMelody.
  • KWS: Kyocera's ringer format.
  • MOT: An older ringer format for Motorola phones.
  • Music Macro Language (MML), originally used in early computer and video games, later used in BASIC implementations and ringtones
  • .nrt / .rng / .rt / .ext: Nokia's monophonic format.
  • Nokia / SCKL / OTT: Nokia Smart Messaging format. Allows users to share ringtones via text message.
  • PDB: Palm database. This is the format used to load ringtones on PDA phones such as the Kyocera 6035 and the Handspring Treo.
  • PMD: Format co-created by Qualcomm and Japanese company Faith which can include MIDI, sampled (PCM) audio, static graphics, animation, text, vibration and LED events.
  • QCP: File format generated by Qualcomm PureVoice software. Especially well-suited for simple vocal recordings.
  • RMF: a polyphonic format with embedded audio used on Symbian and Danger Hiptop devices.
  • RTTTL/RTX: Nokia-developed text formats for Smart Messaging.
  • Samsung: Proprietary key press format.
  • Siemens: Can create and read in a Siemens text file format.
  • Siemens SEO: Siemens SEO binary format.
  • SMAF: Yamaha music format that combines MIDI with instrument sound data (aka Module files). Filenames have the extension "MMF" or "MLD".
  • SRT: Sipura ringtone for Sipura Technology VoIP phones.
  • Mobile XMF: Many of Nokia's 2004-2013 phones support this format.

Generation software

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A ringtone maker is an application that converts a user chosen song or other audio file for use as a ringtone of a mobile phone. The ringtone file is installed in the mobile phone either by direct cable connection, Bluetooth, text messaging, or e-mail. On many websites, users may create ringtones from digital music or audio.

The earliest ringtone maker was Harmonium, developed by Vesa-Matti Paananen, a Finnish computer programmer, and released in 1997 for use with Nokia smart messaging.[15][16] Some phone manufacturers included features for users to create music tones, either with a "melody composer" or a sample/loop arranger, such as the MusicDJ software included on many Sony Ericsson phones. These often use encoding formats only available to one particular phone model or brand. Other formats, such as MIDI or MP3, are often supported; they must be downloaded to the phone before they can be used as a normal ringtone.[original research?]

In 2005, "SmashTheTones", now "Mobile17", became the first third-party solution for ringtone creation online without requiring downloadable software or a digital audio editor. Later, iPhones included the ability to create a ringtone from a song purchased with the iTunes library.[17]

Commercial sales and popularity

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In September 1996, IDO sold Digital Minimo D319 by Denso. It was the first mobile phone where a user could input an original melody, rather than having to use preloaded melodies. These phones proved to be popular in Japan, with a book[18] being published in 1998 providing details about how to customize phones to play snippets of popular songs, selling more than 3.5 million copies.

The first downloadable mobile ringtone service was created and delivered in Finland in 1998 when Radiolinja (a Finnish mobile operator now known as Elisa) started their service called Harmonium, invented by Vesa-Matti Pananen.[19] Harmonium contained both tools for individuals to create monophonic ring tones and a mechanism to deliver them over-the-air (OTA) via SMS to a mobile handset. In November 1998, Digitalphone Groupe (SoftBank Mobile) started a similar service in Japan.

Andy Clarke, while working for UK phone provider Orange, helped created the B5 Ringtone License with the UK's Mechanical-Copyright Protection Society in 1998. In 1999, Clarke registered ringtone.net and setup what is believed to be the world's first "legal" ringtone business. Scott Memphis, leader singer of Sunday Morning Sanctuary, wrote a 2010 hit entitled, "Ringtones & Lullabies" inspired by with the B5 Ringtone Licensing of 1998.

The fact that consumers were willing to pay up to $5 for ringtones, made mobile music a profitable part of the music industry.[20] A significant portion of sales went to the cell phone provider.[21] The Manhattan-based marketing and consulting firm Consect estimated ringtones generated $4 billion in worldwide sales in 2004.[16] According to Fortune magazine, ringtones generated more than $2 billion in worldwide sales during 2005.[22] The rise of sound files also contributed to the popularization of ringtones. In 2003 for example, the Japanese ringtone market, which alone was worth US$900 million, experienced US$66.4 million worth of sound file ringtone sales.[21] In 2003, the global ringtone industry was worth somewhere between US$2.5 and US$3.5 billion.[21] In 2009, the research firm SNL Kagan estimated that sales of ringtones in the United States peaked at $714 million in 2007.[23]

Cult following

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The iconic Nokia tune on piano

Preloaded ringtones have also developed a cult following over the years. A Twitter account named Tech Product Bangers (formerly known as Ringtone Bangers) launched in 2020, which originally only posted preloaded ringtones from mobile phones, but over time has begun to post other music related to technology such as demos from keyboards and software installation background music, and accordingly changed its name.[24] The account has also published interviews with composers who worked on ringtones.[25] Thomas Dolby, who founded Beatnik and later Retro Ringtones, stated he is "pleased to see an upsurge of interest in classic ringtones",[26] while several composers who worked at Nokia have expressed surprise over the interest in ringtones.[27]

Decline of popularity

[edit]

SNL Kagan estimated U.S. sales of ringtones in 2008 declined to $541 million, as consumers utilized third-party software and tutorials to create ringtones themselves.[20] Another reason for the decline of ringtones is due to the increase of mobile devices in the late 2000s having internet connectivity, allowing consumers to download full songs from marketplaces such as iTunes and Amazon, rather than buying excerpts for $5 through text.[28] The technological advancements of smartphones is also considered to be a factor in the decline of ringtones, with consumers shifting their focus to software such as games and social media.[29] The decline of ringtones has further continued throughout the 2010s and 2020s, with many people setting the ringtone to silent; Sensor Tower reported in 2021 that ringtone app downloads decreased by 20% from 2016 to 2020.[30]

See also

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
A ringtone is the audible signal produced by a , particularly a , to alert the user of an incoming call or message. It originated as the electromechanical bell sound on phones in the late but evolved significantly with the advent of cellular in the and . By the mid-, mobile manufacturers like introduced melodic presets, marking the shift toward customizable audio alerts; downloadable ringtones via protocols emerged in the late . Ringtones progressed through distinct technological stages, beginning with monophonic tones that played single notes sequentially, common on early digital mobiles like those from the late 1990s. These gave way to polyphonic ringtones around 2000, which used technology to layer multiple notes for more complex melodies, supported by over 66% of handsets by 2003. Later, true tones—short clips from popular songs—emerged in 2003, enabling high-fidelity limited to about 30 seconds per clip due to device constraints and rules. Under U.S. law, ringtones are covered as digital phonorecord deliveries requiring compulsory mechanical licenses for musical works, ensuring legal distribution through carriers or apps. The ringtone market boomed in the early 2000s, driven by youth culture and mobile personalization, with global revenues reaching approximately $1 billion by 2003. In the Asia-Pacific region, the market was forecasted to reach $8.57 billion by 2010. Sales in the U.S. alone reached about $550 million annually by 2007 before declining due to free alternatives and streaming services. By 2022, U.S. ringtone purchases had dwindled to 4.5 million units, generating just $11 million, reflecting a shift toward silent modes and integrated notifications on smartphones. As of 2024, global revenues remained low at around $20 million, with growth in app-based subscriptions and emerging markets. Culturally, ringtones served as expressions of identity, often featuring snippets from hit songs or classical pieces like Nokia's adaptation of Francisco Tárrega's "Gran Vals," influencing music trends and even artistic installations. Today, while less commercially dominant, ringtones persist in diverse forms, from default chimes to user-created sounds, underscoring their role in auditory communication.

Fundamentals

Definition and Purpose

A ringtone is the audible signal emitted by a or to alert the user of an incoming call, , or notification. This sound serves as an immediate auditory cue, ensuring the user recognizes the need to respond promptly. The core purposes of a ringtone encompass signaling the urgency of the communication, enabling to express the user's identity or style, and distinguishing the alert from surrounding ambient through specific frequencies or patterns. Traditional ringtones, for instance, often operate in the 440-480 Hz range to avoid overlap with human speech frequencies, enhancing detectability in noisy environments. Originating from the electromechanical bells of telephones introduced in the late , ringtones have evolved into customizable digital sounds in mobile devices. In modern contexts, they extend beyond telephones to smartphones, wearables like smartwatches, and applications, where they notify users of diverse events such as emails or app updates. Ringtones vary in form, from basic beeps to polyphonic melodies, allowing users to select options that suit their preferences.

Basic Functionality

Ringtones are triggered on mobile devices when an incoming call or notification signal is received via the or connected applications. The device's detects the signal from the , prompting the operating system to activate the designated ringtone stored in internal . This process involves the device's processor executing a simple program that generates audio output through the built-in speaker, often synchronized with haptic feedback from the vibration motor for enhanced notification. Volume levels for ringtones can be adjusted independently using physical buttons on the device or through software sliders in the settings , allowing users to balance audibility with environmental discretion. To further improve noticeability, particularly in noisy settings, ringtones featuring high-frequency or piercing sounds, such as alarms, sirens, or traditional phone bells, are often utilized as they can better penetrate ambient noise. Users can customize ringtones at a basic level by selecting from pre-installed defaults or assigning unique sounds to specific contacts, enabling personalized alerts for different callers. On Android devices, this is managed via Settings > Sound & vibration > Phone ringtone, where users choose from system sounds or imported files, while users access similar options in Settings > Sounds & Haptics > Ringtone, where they can scroll to the top and tap Tone Store to search for and purchase ringtone versions of popular songs. Devices also support silent or do-not-disturb modes that suppress ringtone playback entirely, redirecting alerts to vibrations or visual indicators, with options to allow exceptions for priority contacts to ensure critical calls are not missed. At the hardware level, ringtones rely on the interplay of the device's processor, which decodes and sequences the audio data; non-volatile storage, such as , where ringtone files are retained; and the speaker system, which converts digital signals into audible sound waves. The processor handles real-time playback to prevent latency, drawing minimal power to sustain the alert until the call is answered or dismissed. Vibration pairing is facilitated by a linear resonant or eccentric rotating mass motor, triggered concurrently with audio for multimodal notification. Accessibility features extend ringtone functionality by allowing users to adjust durations, such as shortening or repeating patterns to suit hearing preferences, and integrating with assistive devices like hearing aids. On Android, compatibility with Bluetooth-enabled hearing aids enables direct audio streaming of ringtones, while supports Made for (MFi) hearing devices for low-latency transmission and amplification. These options, combined with customizable vibration intensities and LED flash alerts, ensure ringtones remain effective for users with hearing impairments without requiring advanced modifications.

Historical Development

Origins and Early Adoption

The origins of ringtones trace back to the itself, when patented the device on March 7, 1876, incorporating an electromagnetic bell mechanism to alert users to incoming calls by producing a ringing upon receiving an electrical signal. This bell, activated by the sending a specific voltage, marked the first standardized auditory signal for , evolving from earlier experimental telegraphs that lacked such integrated notification systems. Early telephones relied on these mechanical bells, which generated a continuous or intermittent ring based on the circuit's design, setting the foundation for alert mechanisms in communication devices. By the , as networks expanded and party lines became common in rural and suburban areas, standardized ring patterns were introduced to distinguish calls among multiple subscribers sharing a single line, using combinations like one long ring, two shorts, or coded sequences to signal the intended . These patterns, developed by companies like the , improved efficiency in shared infrastructure, where up to eight or more households might be connected, preventing confusion in call routing without advanced switching technology. This era's standardization reflected the growing scale of , with ring cadences varying by region but adhering to basic codes for selective ringing, a practice that persisted until private lines dominated post-World War II. The transition to in the late adapted these concepts to portable devices, beginning with simple analog buzzers in the that mimicked bells but were limited by battery and size constraints. of during the and enabled a shift to digital synthesis, allowing phones to generate tones via integrated circuits rather than mechanical components, which reduced power consumption and enabled more complex sounds in compact form factors. Early mobile ringtones appeared in devices like the in 1996, which featured basic beeps and monophonic alerts derived from the iconic first introduced in simpler models like the 2110 in 1994. By the late , feature phones commonly used monophonic tones—single-note sequences—to notify users, as seen in widespread and models that supported preset or composer-generated beeps for incoming calls. A key milestone in ringtone adoption occurred in 1998, when Finnish operator Radiolinja launched the world's first downloadable ringtone service via , enabling users to purchase and install monophonic melodies on compatible phones, marking the beginning of customizable mobile alerts beyond factory presets. This innovation, quickly followed by similar offerings from Japanese carrier in 1999 with its platform, drove early adoption by leveraging emerging digital networks to deliver content over the air, transforming ringtones from hardware-limited signals to user-selectable digital assets. The drivers for this shift included the proliferation of second-generation () digital cellular networks in the , which supported data services like and facilitated the integration of sound synthesis chips in handsets, making personalized ringtones feasible for the growing mobile user base.

Rise and Evolution

The early marked a significant boom in ringtone popularity, driven by the introduction of polyphonic ringtones that utilized technology to produce multi-note melodies, moving beyond simple monophonic tones. Devices such as the , released in 2004, exemplified this advancement by supporting polyphonic ringtones, allowing users to enjoy more complex and music-like sounds on feature phones. This period also saw the integration of short clips from popular songs as ringtones, enabling personalization with actual audio snippets and fueling consumer demand. Key milestones accelerated this growth, including the launch of the in , which standardized the use of true tones—high-fidelity audio clips—making custom ringtones more accessible and integrated with digital music ecosystems. Global ringtone adoption peaked around 2006, with U.S. sales alone reaching approximately $600 million and contributing to a worldwide market generating over $6 billion in revenue annually. Several factors propelled this evolution, notably the expansion of broadband internet, which facilitated easier downloading of ringtones from online sources, and the rollout of carrier-specific storefronts by providers like in 2004, offering bundled content directly through mobile networks. The emergence of dedicated app stores in the late further streamlined distribution, positioning ringtones as an early model for mobile content monetization. Following , custom ringtones experienced a sharp decline, largely attributed to the rise of music streaming services like , which reduced the appeal of purchasing short clips amid unlimited access to full tracks. However, a resurgence has occurred in the 2020s through memes and viral sounds on platforms like , where users adapt trending audio clips into ringtones, revitalizing the format among younger demographics.

Types and Variations

Monophonic Ringtones

Monophonic ringtones represent the earliest and simplest form of customizable alerts, consisting of a single line composed of sequential basic tones without any accompanying or multiple voices. These ringtones play one note at a time, typically mimicking the lead of a using a single synthesized instrument or beep, which results in a basic, recognizable but limited sound. They were designed for the hardware constraints of early mobile devices, relying on straightforward generation to produce pitches across a limited range of octaves. During the and early , monophonic ringtones dominated audio, particularly on devices such as the 3310, which was released in 2000 and became one of the best-selling phones of its era. Users could create these ringtones directly on the device using built-in tools like the Nokia Composer, a keypad-based interface that allowed input of note sequences, durations, and octaves by assigning musical elements to numeric keys—for instance, numbers 1 through 7 for notes A to G, with modifiers for sharps, octaves, and rests. This feature debuted on models like the in 1999 and enabled personalization without external software, fostering a culture of user-generated melodies shared via or manuals. Monophonic ringtones remained prevalent until around 2002, when advancements allowed for more complex audio. Their technical simplicity made monophonic ringtones ideal for basic hardware, requiring minimal computational resources for synthesis and storage—often under 1 KB per ringtone due to their text-based encoding in formats like (Ring Tone Text Transfer Language), which represented melodies as compact strings of note data. This low overhead suited phones with limited and power, enabling easy playback through simple piezoelectric speakers that generated pure tones at specific frequencies. A prominent example is the "," also known as "Grande Valse," which served as a default monophonic ringtone on many 1990s Nokia models; it derives from the opening phrase of Spanish guitarist Francisco Tárrega's "Gran Vals" (1902), adapted into a 13-note sequence for the device's capabilities and first featured in a 1992 Nokia advertisement. This tune exemplified the format's ability to evoke familiarity through sparse, sequential notes, becoming an iconic heard billions of times daily by the late 1990s.

Polyphonic and Melodic Ringtones

Polyphonic ringtones represent an advancement over monophonic tones by enabling multiple notes to play simultaneously, typically supporting 16 to 64 voices for harmonic depth and fuller auditory experiences. These synthesized sounds mimic instrumental music, often resembling or elevator melodies, and rely on formats like iMelody for IrDA-compatible devices and derivatives for broader compatibility. This polyphony allows for layered compositions, where , , and coexist within the constraints of early mobile hardware. The development of polyphonic ringtones began in , when manufacturers introduced the capability for simultaneous multi-note playback to enhance ringtone expressiveness on feature phones. By the mid-2000s, adoption accelerated with devices like Sony Ericsson models, which integrated MIDI-like to support downloadable compositions and built-in synthesizers capable of 32 voices or more. This evolution bridged the gap between basic beeps and more musical alerts, driven by advances in phone chipsets that handled increased processing demands without significantly impacting battery life. One key advantage of polyphonic ringtones lies in their richer personalization options, offering users a more engaging and harmonious soundscape that elevated mobile alerts beyond simple sequences. They gained popularity for adapting game soundtracks, such as simplified versions of the Snake game's motifs, which users could compose or download to evoke playful nostalgia. However, these ringtones remained limited by their synthesized nature, lacking the fidelity of recorded audio, and were constrained by file sizes typically not exceeding 50 KB to fit early network and storage limitations.

True Tones and Sampled Audio

True tones, also known as mastertones, represent a significant advancement in ringtone technology by utilizing high-fidelity excerpts from actual tracks, typically lasting 15-30 seconds, to deliver authentic audio snippets rather than synthesized approximations. These ringtones capture the full richness of original recordings, allowing users to set portions of as their phone alerts, which marked a shift toward more immersive and recognizable sounds on mobile devices. The emergence of true tones began in 2002 with Japan's au carrier introducing the first truetone service using real-music ringtones derived from song snippets, quickly spreading to the U.S. market later that year through carriers like . This development was facilitated by increasing storage capacities in early mobile phones, which enabled the handling of larger audio files without compromising device performance. By the mid-2000s, platforms like Apple's integrated ringtone creation features in 2007, allowing users to generate custom true tones directly from purchased tracks, while Android ecosystems saw similar expansions through app marketplaces around 2008-2009. Customization of true tones often involves user-friendly clipping tools that enable individuals to select and edit specific segments from full for personal use. Such tools, integrated into music software or mobile apps, allow precise trimming to fit ringtone length limits while maintaining audio quality. Legally, creating personal true tones from legally owned music files is generally considered permissible under doctrines in many jurisdictions, as it constitutes private, non-commercial adaptation without distribution. Notable examples include the "" ringtone, a viral hit in 2005 based on a remixed electronic sound that topped charts in multiple countries and exemplified the commercial appeal of true tones. Similarly, 50 Cent's "" ringtone reportedly sold over 1 million units by 2004, making it one of the earliest major commercial successes for true tones among hip-hop fans. These instances highlight how true tones leveraged to enhance user personalization and cultural relevance in the ringtone landscape.

Technical Aspects

Audio Encoding Formats

Ringtones have employed a variety of audio encoding formats tailored to the constraints of mobile devices, evolving from simple text-based representations for monophonic sounds to more complex standards for polyphonic and sampled audio. Monophonic formats, suitable for single-note melodies, include RTTTL (Ring Tone Text Transfer Language) and iMelody, both of which use lightweight text strings to define note sequences, durations, and octaves without storing waveform data. RTTTL, originally developed for Nokia devices, structures ringtones as colon-separated sections for name, default parameters (such as tempo and octave), and melody data, enabling files as small as a few hundred bytes. Similarly, iMelody, standardized by Ericsson and adopted by multiple manufacturers, employs a text-based format with structured tags for melody definition, supporting up to 8 octaves and variable durations while maintaining compact sizes under 1 KB for typical ringtones. For polyphonic ringtones, which allow multiple simultaneous notes, (Musical Instrument Digital Interface) and its mobile-optimized variant SP-MIDI (Scalable Polyphony ) became prevalent. Standard files encode musical events like note-on/off commands and instrument assignments in a binary format for polyphonic playback on resource-limited hardware. SP-MIDI extends this by incorporating rules to adapt content to a device's limits—such as 16 or 32 voices—through voice prioritization and phrase stealing, ensuring consistent playback across varying device capabilities without exceeding hardware constraints. These formats rely on synthesis rather than stored audio samples, resulting in file sizes often under 10 KB, which minimizes storage demands on early mobile phones. True tones, representing full sampled audio clips, utilize waveform-based encodings like , AAC, and to deliver high-fidelity segments from songs or recordings. employs perceptual coding with compression ratios up to 12:1, commonly at 64-128 kbps for ringtones, balancing and size at around 300 KB for a 30-second clip. AAC, an successor standard, achieves better efficiency at similar bit rates through improved psychoacoustic modeling, often yielding smaller files (e.g., 200-250 KB) with comparable perceived . , being uncompressed PCM, stores raw audio at 16-bit/44.1 kHz, leading to larger files (over 1 MB for 30 seconds) but offering lossless reproduction when device resources permit. Mobile-specific compression algorithms, such as , were widely applied to these formats to further reduce data requirements. predicts sample differences and quantizes them to 4 bits per sample, providing approximately 4:1 compression over 16-bit PCM while introducing minimal audible artifacts, ideal for ringtone playback on battery-powered devices. This approach not only cuts file sizes—e.g., halving storage needs compared to uncompressed audio—but also lowers decoding computational load, extending battery life during short ringtone activations by reducing CPU cycles and memory access. Compatibility evolved significantly in the , transitioning from formats like Nokia's RTTTL to open standards promoted by the (OMA). OMA specifications facilitated interoperable multimedia delivery, incorporating formats like and into protocols for content download and DRM protection, enabling cross-device support without . This shift improved ecosystem-wide adoption, as devices adhering to OMA guidelines could handle diverse encodings uniformly. Overall, format choices directly influenced device performance: compact /SP-MIDI files conserved storage (often kilobytes versus hundreds for true tones) and battery (less decoding overhead), critical for early mobiles with limited 128-512 KB memory and 1-2 hour talk times.
Format TypeExamplesTypical File Size (30s Ringtone)Key Compression/Technical Notes
MonophonicRTTTL, iMelody<1 KBText/binary event notation; no waveform storage; supports 1 voice.
PolyphonicMIDI, SP-MIDI<10 KBEvent-based synthesis; scalable to 16-32 voices via prioritization.
True Tones, AAC, 200 KB - 1 MB+Waveform sampling; /AAC at 64-128 kbps with perceptual coding; uncompressed PCM.

Generation and Customization Methods

Ringtones can be generated from scratch using built-in editors on early mobile phones, where users composed simple monophonic or polyphonic melodies via numeric keypads. For instance, feature phones like the 3310 and 3330 included a "" function that allowed users to input notes by pressing keys 1 through 7 for pitches (corresponding to do-re-mi-fa-sol-la-ti), with additional keys for duration, sharps, and rests, enabling the creation of custom tunes directly on the device without external tools. This method, popular in the late and early , relied on RTTTL () notation internally to store and play the sequences. Converting existing songs into ringtones involves trimming audio clips from music libraries and exporting them in compatible formats, often through dedicated software or services. Desktop applications like Audacity provide free, open-source tools for importing audio files, selecting segments (typically 15-40 seconds), applying fades or effects, and exporting in formats such as or for Android devices or M4R for iOS. On mobile platforms, Apple's app on iOS enables users to create custom ringtones and alarm tones for free, including from external audio sources. Users can download free audio files (e.g., from Zedge.net or Mixkit.co) to the Files app, then open GarageBand and create a new Audio Recorder project. To import, tap the Tracks button, select the instrument icon, open the Loops Browser, choose Files, and drag the audio file into the track. Trim the clip to 30 seconds or less by dragging the edges, ensuring no blank space at the start. Finally, navigate to My Songs, select the project, tap Share > Ringtone, enter a name, and export; the tone will appear in Settings > Sounds & Haptics > Ringtone and in the Clock app > Alarm > Sound. GarageBand also allows importing songs from the Music library, editing clips with precision tools including loops and virtual instruments, and exporting directly as ringtones. Additionally, in iOS 18 and later, users can create a custom ringtone directly from a short audio file (under 30 seconds) in the Files app by opening the file, tapping the Share button, and selecting "Use as Ringtone," without needing GarageBand. For iOS devices, the official method to obtain song-based ringtones involves accessing the Tone Store directly through device settings: Go to Settings > Sounds & Haptics > Ringtone, then tap Tone Store at the top to browse and purchase ringtone versions of popular tracks available in the iTunes Store. For Android, apps like Ringtone Maker allow similar functionality by accessing local files or downloads, cutting segments, and setting them as alerts without needing a computer. Users typically select an audio file from device storage, trim a short segment (e.g., 5-30 seconds) using waveform interfaces or sliders, optionally apply fade effects, and save or export directly as a ringtone format that then appears in the device's sound settings for assignment. Cloud-based platforms such as facilitate this by letting users upload audio, trim online, and download customized files, supporting a wide range of formats for cross-platform use. Since the 2020s, has introduced automated ringtone generators, simplifying creation by producing original tunes from text prompts or style descriptions. Tools like the AI Ringtone Generator app (RingLab) use models to compose short audio clips in seconds, drawing from genres like classical or electronic, and export them ready for device assignment. Zedge's AI features similarly generate personalized ringtones based on user inputs, integrating seamlessly with app stores for instant downloads. These post-2020 innovations build on earlier methods but reduce technical barriers, often incorporating like those detailed in audio encoding standards. The DIY ringtone culture peaked in the , driven by online forums where enthusiasts shared composition tips, shared RTTTL codes, and discussed workarounds for phone limitations, fostering a around amid limited pre-installed options. By the , hardware integration evolved with apps mimicking built-in editors, but modern trends emphasize ease through app stores, where millions access tools like or Ringtone Maker for quick customizations without coding knowledge.

Cultural and Economic Dimensions

Commercial Market and Sales

The commercial market for ringtones experienced explosive growth in the mid-2000s, peaking in 2006 with global revenues estimated at $6.6 billion, according to research from Jupiter Research. This surge was driven by the increasing adoption of mobile phones capable of supporting customized audio alerts, transforming ringtones from a niche feature into a lucrative segment of the mobile entertainment industry. The region led this growth, with revenues peaking at around $8.57 billion by 2010. Major mobile carriers played a pivotal role, often bundling ringtones with service plans or offering them through proprietary portals to enhance user engagement and generate additional revenue streams. Distribution channels evolved rapidly to capitalize on this demand. In the early , ringtones were primarily delivered via SMS-based downloads, with prices typically ranging from $2 to $3 per tone, allowing users to receive the file directly on their devices after payment. As smartphones proliferated, app stores became dominant, exemplified by platforms like , which offered free and premium ringtones supported by advertising and in-app purchases, while Apple took a standard 30% commission on sales through its . Subscription models also gained traction, enabling users to access libraries of tones for a recurring fee, often integrated with carrier services for seamless billing. Key industry players included Jamster, a prominent distributor in the early known for aggressive television campaigns promoting novelty ringtones like the series, which helped drive widespread consumer interest. Zedge emerged as a leading platform for user-generated and licensed content, facilitating millions of downloads annually through its . Central to these operations were licensing agreements with major record labels, such as the partnership between Verizon Wireless and , which authorized the sale of music-based ringtones and ensured a steady supply of popular tracks while compensating rights holders. Legal challenges shaped the market's structure, particularly around copyright enforcement. The Recording Industry Association of America (RIAA) targeted unauthorized distribution through file-sharing networks, leading to numerous infringement lawsuits in the mid-2000s that underscored the need for licensed content. In 2006, the U.S. Copyright Office ruled that ringtones qualify as digital phonorecordings subject to statutory licensing under Section 115 of the Copyright Act, establishing a "penny rate" royalty structure and clarifying obligations for creators and distributors. These developments helped legitimize the industry but also highlighted ongoing tensions between innovation and protection.

Popularity Peaks and Cult Status

The mid-2000s marked the zenith of ringtone popularity, driven by widespread adoption and the allure of . , ringtone peaked at around $500 million in , reflecting an intense cultural obsession where users frequently updated their devices to showcase trends. By 2002, as many as 30% of all messages in some markets were requests for downloadable ringtones, underscoring the frenzy among young users who treated them as essential digital accessories. This era's hype was amplified by media portrayals of ringtones as a novel form of self-expression, particularly among teenagers for whom selecting a unique tone served as a in social settings. Cult phenomena further elevated ringtones to iconic status, with viral hits like Crazy Frog's "" becoming emblematic of the trend. Released in 2005, the track amassed over 11 million downloads worldwide, capturing 31% of the ringtone market and spawning merchandise and animations that permeated pop culture. Niche subcultures also thrived, such as gaming enthusiasts customizing phones with Pokémon battle themes or renditions of soundtracks, fostering dedicated online communities for sharing and remixing these sounds during the early 2000s console boom. In emerging markets like , ringtones exploded in popularity amid rapid mobile growth, enabling through Bollywood clips that symbolized and individual taste for millions of new subscribers. In the 2020s, ringtones have seen a nostalgic revival, propelled by apps like and platforms where remix 2000s classics for videos and custom alerts. This resurgence taps into retro aesthetics, with retro ringtone downloads surging via dedicated apps that evoke the era's simplicity, generating millions in annual revenue from subscription models.

Decline and Modern Shifts

The decline of traditional ringtones began in the as smartphones increasingly adopted default silent or vibration modes, reducing the need for audible alerts. Features like Do Not Disturb, introduced widely in (2012) and Android equivalents, allowed users to mute notifications while permitting exceptions for calls, further diminishing ringtone usage. By the mid-, app downloads for ringtones in the UK had fallen 20% from 4.6 million in 2016 to 3.7 million by 2020, reflecting broader shifts toward screen-based checking over audio cues. Globally, ringtone revenues, which peaked at billions in the mid-2000s, plummeted over 99% from their 2007 high, reaching just $10.5 million in the US by 2024. This sales collapse was exacerbated by free customization options in OSes and the rise of "Generation Mute," where younger users kept devices on silent to avoid disruptions. In the 2020s, haptic feedback emerged as a primary alternative to audible ringtones, particularly in wearables like the , which offers customizable vibration patterns for calls and notifications since watchOS 7 (2020). Users can select prominent or default haptics to silently alert without sound, aligning with preferences for discreet notifications in professional or social settings. AI-driven tools have also revitalized ringtone personalization, enabling users to generate custom sounds via text prompts; for instance, Zedge's Audio AI (launched 2025) creates unique tones like "sparkly sci-fi beeps" based on user descriptions. Integration with smart home systems has extended ringtone-like alerts beyond phones, with devices such as wireless door chimes offering 16-52 selectable ringtones for motion detection, syncing with apps like Smart Life for real-time notifications. Post-2020 innovations have repurposed ringtone concepts in new domains, such as electric vehicles (EVs), where regulations mandate artificial sounds for pedestrian safety at low speeds. The NHTSA's FMVSS No. 141 (effective 2020) requires hybrid and EV makers to emit minimum alert sounds, often melodic or tonal like ringtones, with automakers like those behind the 2025 models employing composers for distinctive audio profiles. In (VR), spatial audio ringtones enhance immersion; Samsung's 8 (2025) introduced a Vivaldi-inspired ringtone with 3D sound, adaptable for VR environments to signal virtual notifications without breaking presence. Regulatory efforts have indirectly curbed loud traditional ringtones in public spaces, though specific bans remain limited; broader noise directives under the (2002, updated ongoing) encourage quieter urban alerts, influencing device defaults toward haptics over high-decibel tones. Looking ahead, ringtones see niche revival through retro nostalgia and meme culture, with trends in 2025 featuring 1980s-2000s sounds like classics, amassing millions of views and inspiring apps for vintage customization. This resurgence ties to broader digital minimalism, where selective audio revivals contrast the dominant silent norm.

References

  1. https://lpcwiki.miraheze.org/wiki/Ringtone_file_formats
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