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Cole Custer
Cole Custer
from Wikipedia

Cole Matthew Custer (born January 23, 1998) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 41 Chevrolet Camaro ZL1 for Haas Factory Team and part-time in the NASCAR O'Reilly Auto Parts Series, driving the No. 0 Chevrolet Camaro SS for SS-Green Light Racing with BRK Racing. He is the son of Joe Custer, the team president of HFT. He is the 2023 NASCAR Xfinity Series champion.[1]

Key Information

Racing career

[edit]

Early career

[edit]

Custer began racing quarter midget at the age of four. In 2011, Custer won the USAC National Focus Young Guns Championship. The following year, Custer began racing late models, winning ten races and earning Rookie of the Year honors.[2]

Custer's No. 00 Pro Series East car at Richmond International Raceway in 2013

In 2013, Custer joined the K&N Pro Series East, making his debut at Bristol Motor Speedway[2] for Ken Schrader Racing. During the season at Iowa Speedway, Custer won the pole position, led every lap, a record for a combination race, and won, becoming the youngest race winner in K&N Pro Series history at the age of fifteen, beating Dylan Kwasniewski's record by six months.[3][N 1] Custer would win again at New Hampshire Motor Speedway, also from the pole.[6][7] He finished eighth in the series standings.[8] Custer later ran in the K&N Pro Series West's season-ending race. Custer led every single lap, but was turned by Gray Gaulding on the final lap, and finished sixth.[8]

In the 2014 season, Custer won the Pro Series West opener at Phoenix International Raceway, holding off Greg Pursley and Brennan Newberry on the green–white–checker finish.[9]

2014–2016: Camping World Truck Series

[edit]
Custer at Bristol Motor Speedway in 2015

In 2014, Custer joined Haas Racing Development to run nine races in the NASCAR Camping World Truck Series, making his debut in the Kroger 250 at Martinsville Speedway.[8] Custer started the race ninth, and finished twelfth.[10] In qualifying for the Drivin' for Linemen 200 at Gateway Motorsports Park, Custer set the track record with a 136.426 miles per hour (219.556 km/h) lap speed, becoming the youngest pole winner in NASCAR history.[11]

At New Hampshire Motor Speedway on September 20, 2014, Custer won the Camping World Truck Series UNOH 175 from the pole, becoming the youngest winner in the history of NASCAR's national touring series at sixteen years, seven months and 28 days.[12][N 2]

On January 12, 2015, JR Motorsports announced that Custer would drive a truck for them in ten races in 2015.[13] On June 13, 2015, Custer won the Truck race at Gateway Motorsports Park, holding off the No. 23 truck of Spencer Gallagher, after the dominating trucks of Erik Jones and Matt Crafton were involved in two wrecks at laps 142 and 152.

When he turned eighteen years old in 2016, JR Motorsports began fielding the No. 00 truck for Custer full-time, competing for the Rookie of the Year title. At Canadian Tire Motorsport Park during the Chevrolet Silverado 250, John Hunter Nemechek and Custer were battling for the lead when Nemechek bumped Custer before running both Custer and himself off-road, pinning Custer to the wall. Before the winner was declared, Nemechek was tackled by Custer; Nemechek would be named the winner.[14]

2017–2019: First Xfinity Series Stint

[edit]
Custer at Road America in 2017

In 2016, Custer made his Xfinity Series debut for JR Motorsports at Richmond International Raceway, driving the No. 5 Chevrolet Camaro.[15] He drove the No. 88 for JR Motorsports to the career-best fourth place finish at Charlotte in the Hisense 4K TV 300.

On September 16, 2016, Stewart–Haas Racing announced that Custer would drive the No. 00 Ford Mustang full-time in 2017, with Haas Automation as the primary sponsor.[16] Custer began the 2017 Xfinity season with a crash at Daytona, finishing 37th. He rebounded the next week at Atlanta, finishing tenth.

After making the playoffs in his first appearance, Custer began making a surge at the end of the season, leading the most laps in Chicago and Kansas. Custer missed the Final Four by two spots after racing head-to-head with Daniel Hemric, the next week, Custer put on a clinic by leading the most laps, winning both stages and en route to his first Xfinity win at the Homestead–Miami Speedway in South Florida. The next year at the fall Texas race, Custer got his second career win when he passed Tyler Reddick on the last lap, clinching his spot in the Championship Four.[citation needed]

In the 2019 season, Custer scored wins at Fontana, Richmond, Pocono, Chicago, Kentucky,[17] and Dover. He finished second at Darlington but was declared the official race winner after Denny Hamlin was disqualified when his car failed to meet height requirements during post-race inspection.[18][19] At the end of the Kansas race, Custer got into a fight with Reddick on pit road.[20] Custer finished the 2019 season second in points after finishing second again to Reddick at Homestead.[21]

2020–2022: First Cup Series Stint

[edit]
Custer's No. 41 car at Dover International Speedway in 2020
Custer at Martinsville Speedway in 2022

In March 2018, Custer joined Rick Ware Racing for his Monster Energy NASCAR Cup Series debut in the Pennzoil 400 at Las Vegas Motor Speedway.[22] He finished 25th. He returned for the June Pocono race, where he would finish 26th. At Richmond Raceway in the fall, he qualified a surprising tenth, though he would go on to finish 26th.[23]

On November 15, 2019, Stewart–Haas Racing announced that Custer would replace Daniel Suárez in the No. 41 Ford in 2020.[24] He scored his first Cup top-ten finish at Phoenix, while his maiden top-five came at Indianapolis.[25][26]

A week after Indianapolis, Custer won his first Cup race in the Quaker State 400 at Kentucky Speedway, passing Kevin Harvick, Martin Truex Jr., and Ryan Blaney on the last lap.[27] He became the first rookie to win in the Cup Series since Chris Buescher in 2016, the first rookie to do so in a non-shortened race since Juan Pablo Montoya in 2007,[28] and the 33rd driver to win a race in all three NASCAR national touring series.[27] With the win, Custer made the 2020 Playoffs, but was eliminated following the third round at Bristol.[29] He finished sixteenth in the points standings and was awarded the Sunoco Rookie of the Year honors.[30] Custer remained with Stewart–Haas for the 2021 season. However, his results were inconsistent and he missed the playoffs after the regular-season finale at Daytona as he was 26th in the points standings with just two top tens at Talladega and Dover.[31]

After a two-year absence, Custer returned to the Xfinity Series in May 2021 at Circuit of the Americas, driving the No. 17 for SS-Green Light Racing and Rick Ware Racing in a collaboration with Stewart–Haas Racing.[32]

Custer returned to the Xfinity Series competition in February 2022 at Auto Club Speedway, driving the No. 07 for SS-Green Light Racing in collaboration with Stewart–Haas Racing. He would end up winning the race after leading eighty laps. It was his tenth career Xfinity Series win, and the first win for SS-Green Light Racing.[33]

On October 11, 2022, Custer and crew chief Mike Shiplett were fined US$100,000 after Custer intentionally slowed down and checked up on the last lap of the Charlotte Roval race, allowing his SHR teammate Chase Briscoe to advance to the next round of the playoffs. In addition, Shiplett was indefinitely suspended, and the No. 41 team was docked fifty owner and driver points.[34]

2023–2024: Back to the Xfinity Series

[edit]
Custer at Auto Club Speedway in 2023

On November 16, 2022, SHR announced that Ryan Preece would replace Custer in the No. 41 in the Cup Series in 2023 while Custer would move back to the Xfinity Series, driving a second full-time car for SHR. The team announced on November 23, 2022, that he would drive the No. 00 once again.[35] Custer started the 2023 season with a ninth-place finish at Daytona. He scored his first win of the season at Portland.[36] Custer also won at a rain-shortened Chicago street race leading every single lap.[37] Following the Michigan race, the No. 00 was docked twenty driver and owner points and five playoff points, and crew chief Jonathan Toney was fined US$25,000 after the post-race inspection revealed unapproved splitters.[38]

Custer's No. 00 car at Pocono Raceway in 2023

On July 3, Rick Ware Racing announced that Custer would return to the Cup Series to drive the No. 51 at Atlanta, New Hampshire, and Pocono.[39]

On November 2, 2023, Custer announced he would continue in the No. 00 in 2024.[40] Two days later, Custer would go on to win his and Stewart–Haas's first Xfinity Series championship at Phoenix Raceway after holding off Justin Allgaier and John Hunter Nemechek on an overtime restart.[41]

Custer started the 2024 season with a thirteenth-place finish at Daytona. He scored wins at Pocono and Bristol, as well as the regular season championship.[42][43] Despite not winning a race during the playoffs, Custer stayed consistent enough to make the Championship 4.[44] After the race at Martinsville, Custer was involved in a post-race altercation with Chandler Smith.[45]

On May 28, 2024, Stewart–Haas Racing announced it would shut down its NASCAR operations at the end of the season.[46]

2025: Return to Cup Series

[edit]
Custer's No. 41 car at Las Vegas Motor Speedway in 2025

On July 20, 2024, Custer announced his Cup Series return in 2025 with the No. 41 of Haas Factory Team, which is a reorganization of Stewart–Haas Racing.[47] He started the 2025 season with a 21st place finish at the 2025 Daytona 500. Custer struggled throughout the season, with eighth at Mexico and fourth at the summer Daytona race being his only top-10 finishes.[48]

Personal life

[edit]

Born in Ladera Ranch, California, Custer is the son of Joe Custer, who is the team president of Haas Factory Team and the chief operating officer of Haas F1 Team.[49] HFR co-owner Gene Haas' company, Haas Automation, sponsors Custer.[2] He attended Ladera Ranch Middle School and Tesoro High School.

He is married to Kari Custer. In July 2024, Kari gave birth to a son.[50]

Motorsports career results

[edit]

Career summary

[edit]
Season Series Team Races Wins Top 5 Top 10 Points Position
2013 NASCAR K&N Pro Series East Ken Schrader Racing 14 2 5 6 452 8th
NASCAR K&N Pro Series West 2 0 0 1 66 38th
2014 NASCAR Camping World Truck Series Haas Racing Development 9 1 2 6 302 25th
NASCAR K&N Pro Series East Bill McAnally Racing 7 1 2 2 234 20th
NASCAR K&N Pro Series West 3 1 2 2 121 20th
2015 ARCA Racing Series JR Motorsports 3 1 2 2 560 41st
NASCAR Camping World Truck Series 10 1 2 4 305 22nd
NASCAR K&N Pro Series East Bill McAnally Racing 1 0 1 1 40 43rd
NASCAR K&N Pro Series West 1 0 0 1 35 47th
2016 ARCA Racing Series Ken Schrader Racing 1 0 0 1 390 69th
Athenian Motorsports 1 0 0 1
NASCAR Camping World Truck Series JR Motorsports 23 0 5 14 502 10th
NASCAR K&N Pro Series East HScott Motorsports 1 0 1 1 41 44th
NASCAR Xfinity Series JR Motorsports 5 0 1 2 0 NC†
2017 ARCA Racing Series Mason Mitchell Motorsports 1 0 0 0 175 88th
NASCAR Xfinity Series Stewart–Haas Racing 33 1 7 19 2288 5th
2018 NASCAR Cup Series Rick Ware Racing 3 0 0 0 0 NC†
NASCAR Xfinity Series Stewart–Haas Racing with Biagi–DenBeste 33 1 14 26 4035 2nd
2019 NASCAR K&N Pro Series West Sunrise Ford Racing 1 0 1 1 40 39th
NASCAR Xfinity Series Stewart–Haas Racing with Biagi–DenBeste 33 7 17 24 4035 2nd
2020 NASCAR Cup Series Stewart–Haas Racing 36 1 2 7 2202 16th
2021 NASCAR Cup Series Stewart–Haas Racing 36 0 0 2 575 26th
NASCAR Xfinity Series SS-Green Light Racing with Rick Ware Racing 1 0 0 1 0 NC†
2022 NASCAR Cup Series Stewart–Haas Racing 36 0 0 3 589 25th
NASCAR Xfinity Series SS-Green Light Racing 5 1 2 3 0 NC†
2023 ARCA Menards Series West High Point Racing 2 0 1 1 70 26th
NASCAR Cup Series Rick Ware Racing 6 0 0 0 0 NC†
NASCAR Xfinity Series Stewart–Haas Racing 33 3 14 21 4040 1st
2024 NASCAR Xfinity Series Stewart–Haas Racing 33 2 14 23 4035 2nd
2025 NASCAR Cup Series Haas Factory Team 36 0 2 3 486 32nd

As Custer was a guest driver, he was ineligible for championship points.

NASCAR

[edit]

(key) (Bold – Pole position awarded by qualifying time. Italics – Pole position earned by points standings or practice time. * – Most laps led. ** – All laps led.)

Cup Series

[edit]
NASCAR Cup Series results
Year Team No. Make 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 NCSC Pts Ref
2018 Rick Ware Racing 51 Ford DAY ATL LVS
25
PHO CAL MAR TEX BRI RCH TAL DOV KAN CLT POC
26
MCH SON CHI DAY KEN NHA POC GLN MCH BRI DAR IND LVS RCH
26
ROV DOV TAL KAN MAR TEX PHO HOM 63rd 01 [51]
2020 Stewart–Haas Racing 41 Ford DAY
37
LVS
19
CAL
18
PHO
9
DAR
22
DAR
31
CLT
12
CLT
18
BRI
35
ATL
19
MAR
29
HOM
22
TAL
22
POC
16
POC
17
IND
5
KEN
1
TEX
39
KAN
7
NHA
8
MCH
34
MCH
25
DRC
22
DOV
11
DOV
10
DAY
30
DAR
12
RCH
14
BRI
23
LVS
16
TAL
31
ROV
9
KAN
14
TEX
14
MAR
13
PHO
28
16th 2202 [52]
2021 DAY
11
DRC
13
HOM
23
LVS
25
PHO
31
ATL
18
BRD
24
MAR
18
RCH
23
TAL
10
KAN
24
DAR
36
DOV
10
COA
36
CLT
21
SON
20
NSH
30
POC
38
POC
24
ROA
17
ATL
17
NHA
14
GLN
17
IRC
25
MCH
23
DAY
24
DAR
11
RCH
22
BRI
28
LVS
29
TAL
13
ROV
18
TEX
19
KAN
18
MAR
23
PHO
13
26th 575 [31]
2022 DAY
20
CAL
11
LVS
33
PHO
16
ATL
34
COA
23
RCH
22
MAR
21
BRD
13
TAL
29
DOV
15
DAR
26
KAN
22
CLT
21
GTW
29
SON
21
NSH
26
ROA
15
ATL
9
NHA
27
POC
17
IRC
9
MCH
31
RCH
26
GLN
11
DAY
16
DAR
14
KAN
22
BRI
8
TEX
35
TAL
21
ROV
24
LVS
20
HOM
24
MAR
14
PHO
16
25th 589 [53]
2023 Rick Ware Racing 51 Ford DAY CAL LVS PHO ATL COA RCH BRD MAR TAL DOV KAN DAR CLT GTW SON NSH CSC ATL
32
NHA
35
POC
25
RCH MCH
25
IRC GLN
28
DAY DAR KAN
24
BRI TEX TAL ROV LVS HOM MAR 52nd 01 [54]
RFK Racing 6 Ford PHO
QL
2025 Haas Factory Team 41 Ford DAY
21
ATL
36
COA
23
PHO
32
LVS
26
HOM
28
MAR
33
DAR
22
BRI
29
TAL
13
TEX
19
KAN
25
CLT
21
NSH
19
MCH
35
MXC
8
POC
22
ATL
19
CSC
33
SON
23
DOV
29
IND
20
IOW
26
GLN
34
RCH
24
DAY
4
DAR
24
GTW
27
BRI
33
NHA
24
KAN
20
ROV
22
LVS
28
TAL
5
MAR
17
PHO
25
32nd 486 [55]
2026 Chevy DAY
ATL COA PHO LVS DAR MAR BRI KAN TAL TEX GLN CLT NSH MCH POC COR SON CHI ATL NWS IND IOW RCH NHA DAY DAR GTW BRI KAN LVS CLT PHO TAL MAR HOM -* -*
– Qualified for Brad Keselowski
Daytona 500
[edit]
Year Team Manufacturer Start Finish
2020 Stewart–Haas Racing Ford 12 37
2021 27 11
2022 31 20
2025 Haas Factory Team Ford 30 21
2026

O'Reilly Auto Parts Series

[edit]
NASCAR O'Reilly Auto Parts Series results
Year Team No. Make 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 NOAPSC Pts Ref
2016 JR Motorsports 5 Chevy DAY ATL LVS PHO CAL TEX BRI RCH
6
TAL DOV CLT
DNQ
KAN
35
TEX PHO HOM
17
100th 01 [56]
88 CLT
4
POC MCH IOW DAY KEN
32
NHA IND IOW GLN MOH BRI ROA DAR RCH CHI KEN DOV
2017 Stewart–Haas Racing 00 Ford DAY
37
ATL
10
LVS
11
PHO
21
CAL
35
TEX
5
BRI
32
RCH
13
TAL
26
CLT
7
DOV
4
POC
7
MCH
10
IOW
24
DAY
22
KEN
11
NHA
9
IND
5
IOW
5
GLN
12
MOH
35
BRI
10
ROA
8
DAR
9
RCH
14
CHI
7
KEN
5
DOV
8
CLT
6
KAN
19
TEX
5
PHO
7
HOM
1*
5th 2288 [57]
2018 Stewart–Haas Racing with Biagi–DenBeste DAY
14
ATL
39
LVS
9
PHO
8
CAL
6
TEX
4
BRI
8
RCH
6
TAL
9
DOV
13
CLT
2
POC
5
MCH
3
IOW
4
CHI
3
DAY
25
KEN
5
NHA
9
IOW
9*
GLN
6
MOH
7
BRI
4
ROA
4
DAR
2
IND
29
LVS
3
RCH
15
ROV
7
DOV
2
KAN
26
TEX
1
PHO
8
HOM
2*
2nd 4035 [58]
2019 DAY
14
ATL
2
LVS
9
PHO
4
CAL
1
TEX
34
BRI
3
RCH
1*
TAL
32
DOV
4*
CLT
24
POC
1*
MCH
12
IOW
2
CHI
1*
DAY
26
KEN
1*
NHA
2
IOW
29
GLN
7
MOH
8
BRI
22
ROA
10
DAR
1
IND
7
LVS
4
RCH
3
ROV
8
DOV
1
KAN
11*
TEX
8
PHO
2
HOM
2
2nd 4035 [59]
2021 SS-Green Light Racing with Rick Ware Racing 17 Ford DAY DRC HOM LVS PHO ATL MAR TAL DAR DOV COA
7
CLT MOH TEX NSH POC ROA ATL NHA GLN IRC MCH DAY DAR RCH BRI LVS TAL ROV TEX KAN MAR PHO 85th 01 [60]
2022 SS-Green Light Racing 07 DAY CAL
1*
LVS PHO ATL COA
3
RCH MAR TAL DOV DAR TEX CLT PIR NSH ROA
25
ATL NHA POC
10
IRC MCH GLN
11
DAY DAR KAN BRI TEX TAL ROV LVS HOM MAR PHO 75th 01 [61]
2023 Stewart–Haas Racing 00 Ford DAY
9
CAL
27
LVS
12
PHO
12
ATL
12
COA
32
RCH
5
MAR
3
TAL
4
DOV
7
DAR
3
CLT
3
PIR
1
SON
6
NSH
9
CSC
1**
ATL
3
NHA
22
POC
33
ROA
30
MCH
16
IRC
6
GLN
7
DAY
5
DAR
4
KAN
36
BRI
4
TEX
6
ROV
2
LVS
3
HOM
13*
MAR
19
PHO
1*
1st 4040 [62]
2024 DAY
13
ATL
16
LVS
2
PHO
5
COA
4
RCH
10
MAR
8
TEX
5
TAL
10
DOV
5*
DAR
3
CLT
32
PIR
6
SON
9
IOW
6
NHA
3*
NSH
9
CSC
18
POC
1
IND
2*
MCH
30
DAY
32
DAR
2
ATL
31
GLN
21
BRI
1*
KAN
2
TAL
26
ROV
13
LVS
8
HOM
2
MAR
4
PHO
8
2nd 4029 [63]
2026 SS-Green Light Racing
with BRK Racing
0 Chevy DAY ATL COA PHO LVS DAR MAR CAR BRI KAN TAL TEX GLN DOV CLT NSH POC COR SON CHI ATL IND IOW DAY DAR GTW BRI LVS CLT PHO TAL MAR HOM -* -*

Camping World Truck Series

[edit]
NASCAR Camping World Truck Series results
Year Team No. Make 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 NCWTC Pts Ref
2014 Haas Racing Development 00 Chevy DAY MAR
12
KAN CLT DOV
14
TEX GTW
6
KEN IOW
8
ELD POC MCH BRI
8
MSP
9
CHI NHA
1*
LVS TAL MAR
29
TEX PHO
3
HOM 25th 302 [64]
2015 JR Motorsports Chevy DAY ATL MAR
16
KAN CLT DOV
13*
TEX GTW
1
IOW
9
KEN ELD
29
POC MCH BRI
16*
MSP
10*
CHI NHA
24
LVS TAL MAR
4*
TEX PHO
26
HOM 22nd 305 [65]
2016 DAY
24
ATL
17
MAR
29
KAN
7
DOV
5
CLT
13
TEX
14
IOW
2
GTW
15
KEN
14
ELD
6
POC
5
BRI
6
MCH
22
MSP
2*
CHI
9
NHA
6
LVS
3
TAL
29
MAR
7
TEX
9
PHO
10
HOM
10
10th 502 [66]

* Season still in progress
1 Ineligible for series points

K&N Pro Series East

[edit]
NASCAR K&N Pro Series East results
Year Team No. Make 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 NKNPSEC Pts Ref
2013 Ken Schrader Racing 00 Chevy BRI
24
GRE
19
FIF
22
RCH
3
BGS
10
IOW
4
LGY
23
COL
15
IOW
1*
VIR
19
GRE
16
NHA
1*
DOV
14
RAL
5
8th 452 [67]
2014 Bill McAnally Racing 00 Chevy NSM DAY BRI
14
GRE RCH
1*
IOW
11
BGS FIF LGY NHA COL IOW
3
GLN
16
VIR
18
GRE DOV
18
20th 234 [68]
2015 Toyota NSM GRE BRI IOW BGS LGY COL NHA IOW GLN
5
MOT VIR RCH DOV 43rd 40 [69]
2016 HScott Motorsports with Justin Marks 98 Toyota NSM MOB GRE BRI VIR DOM STA COL NHA IOW GLN
3
GRE NJM DOV 44th 41 [70]

ARCA Racing Series

[edit]

(key) (Bold – Pole position awarded by qualifying time. Italics – Pole position earned by points standings or practice time. * – Most laps led.)

ARCA Racing Series results
Year Team No. Make 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 ARSC Pts Ref
2015 JR Motorsports 00 Chevy DAY MOB NSH SLM TAL TOL NJE
5
POC
24
MCH CHI WIN IOW IRP POC
1
BLN ISF DQN SLM KEN KAN 41st 560 [71]
2016 Ken Schrader Racing 54 Chevy DAY
10
NSH SLM TAL TOL NJE POC MCH MAD WIN 69th* 390* [72]
Athenian Motorsports 05 Chevy IOW
7
IRP POC BLN ISF DSF SLM CHI KEN KAN
2017 Mason Mitchell Motorsports 78 Ford DAY NSH SLM TAL TOL ELK POC MCH MAD IOW IRP POC WIN ISF ROA
11
DSF SLM CHI KEN KAN 88th 175 [73]

ARCA Menards Series West

[edit]
ARCA Menards Series West results
Year Team No. Make 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 AMSWC Pts Ref
2013 Ken Schrader Racing 00 Ford PHO S99
18
BIR IOW L44 SON CNS IOW EVG SPO MMP SMP AAS KCR 38th 66 [74]
Chevy PHO
6*
2014 Bill McAnally Racing 00 Chevy PHO
1*
IRW S99 IOW KCR PHO
3
20th 121 [75]
Toyota SON
12
SLS CNS IOW EVG KCR MMP AAS
2015 KCR IRW TUS IOW SHA SON
9
SLS IOW EVG CNS MER AAS PHO 47th 35 [76]
2019 Sunrise Ford Racing 22 Ford LVS IRW TUS TUS CNS SON
4
DCS IOW EVG GTW MER AAS KCR PHO 39th 40 [77]
2023 High Point Racing 55 Ford PHO IRW KCR PIR
2*
SON
18
IRW SHA EVG AAS LVS MAD PHO 26th 70 [78]

References

[edit]
[edit]
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Cole Custer (born January 23, 1998) is an American professional driver who competes full-time in the , driving the No. 41 Ford for Haas Factory Team as of the 2025 season. Born and raised in , Custer began his racing career at age four in quarter midgets and quickly rose through the ranks, becoming one of the youngest winners in multiple series. Custer's early success included setting records as the youngest winner in the NASCAR Camping World Truck Series at 16 years, 7 months, and 28 days old at New Hampshire Motor Speedway in 2014, and the youngest pole winner in ARCA at Daytona International Speedway in 2016. He achieved victories across NASCAR's national and top developmental series, including the ARCA Menards Series, K&N Pro Series, Truck Series, and Xfinity Series, making him one of only ten drivers to win in the three national touring series (Cup, Xfinity, and Trucks) as well as ARCA and the K&N Pro Series. In the Xfinity Series, he secured the 2023 championship in his return season and the 2024 regular season title, amassing over a dozen wins. Transitioning to the Cup Series full-time in 2020 with Stewart-Haas Racing, Custer earned Rookie of the Year honors and claimed his lone victory to date at . After losing his Cup seat following the 2022 season, he returned to for a championship run before rejoining the Cup Series in 2025 with Haas Factory Team, where he posted a career-best fifth-place finish at in October 2025. Custer resides in , with his wife Kari, son Cal, and their dog Honey; his father, Joe Custer, introduced him to through off-road truck competitions. Outside of , he enjoys , grilling, and outdoor activities.

Early life

Childhood and family

Cole Custer was born on January 23, 1998, in . He is the son of Joe Custer, a longtime motorsports executive who serves as president of the Haas Factory Team and previously held key leadership roles at Stewart-Haas Racing, including , providing deep family ties to operations. His mother, Cindy Custer, has supported his racing pursuits from a young age, though she maintains a lower public profile in the sport. Custer also has an older sister, Kate, who shared in the family's upbringing before the household's partial relocation to aligned with Joe's professional commitments. Growing up in this environment, Custer gained early exposure to the world of through his father's extensive connections to teams, including access to facilities and events that fostered his initial fascination with the sport. Joe's background in and executive positions further immersed the family in motorsports culture, shaping Custer's childhood interests around high-speed competition. This familial influence laid the groundwork for his later pursuit of formal racing training in his early teens.

Education and early interests

Custer attended Ladera Ranch Middle School in , during his early teenage years. He later enrolled at in Las Flores, California, where he completed his . As his racing schedule intensified, Custer transitioned to online classes in high school to accommodate travel and competition demands, allowing him to maintain academic progress while competing nationally. This arrangement enabled him to graduate on schedule in June 2016, though he received his diploma during pre-race activities at rather than a traditional ceremony. Following high school, Custer focused exclusively on advancing his professional racing career, forgoing to prioritize opportunities in NASCAR's developmental series.

Racing career

Early racing career

Cole Custer began his racing career at the age of four, competing in quarter midget events on asphalt tracks in . These early experiences laid the foundation for his development, as he quickly progressed through junior formulas, honing skills in chassis setup and racecraft. By age 11, Custer transitioned to , entering the USAC series, where he competed against older drivers on high-banked oval tracks. In 2011, at just 13 years old, he captured the USAC National Focus Young Guns , securing multiple feature wins and demonstrating exceptional adaptability to dirt conditions. Custer made his debut in the NASCAR K&N Pro Series East on March 17, 2013, at , driving for Racing in a partial schedule that showcased his rapid ascent to . Later that season, on August 2 at , he became the youngest winner in K&N Pro Series history at 15 years, six months, and 10 days old, leading all 150 laps from the . He added a second victory on September 21 at , passing Daniel Suarez late to claim the win in a green-white-checkered finish. Throughout 2013, Custer also participated in select events in the , earning pole positions and consistent top finishes that highlighted his versatility across pavement ovals. His father's position as an executive at Stewart-Haas Racing provided key early opportunities, including access to professional equipment and mentorship.

Truck Series debut (2014–2016)

Custer made his NASCAR Camping World Truck Series debut in 2014 at age 16 with Haas Racing Development, competing in a part-time schedule of nine races aboard the No. 00 sponsored by and crewed by Joe Shear Jr. Building on his success in junior racing series such as the K&N Pro Series, where he had secured multiple victories, Custer quickly adapted to the national level. His breakthrough came on September 20 at , where he started from the pole and led 148 of 175 laps to win the UNOH 175, becoming the youngest winner in national series history at 16 years, 7 months, and 28 days old. That victory marked the first win for , which fielded the truck, and highlighted Custer's potential as a rising talent with six top-10 finishes overall that season. In 2015, Custer transitioned to for another part-time campaign of 10 races in the No. 00 Chevrolet, again under Shear's guidance and with as the primary sponsor. Selected as a returning member of the 2015-16 Next class—a program spotlighting promising young drivers—he demonstrated consistency with two top-five finishes, including a victory in the Drivin' for Linemen 200 at on June 13, where he capitalized on a late-race restart to lead the final five laps. Custer's four top-10 results that year underscored his growing proficiency in the series, earning him recognition as one of the top rookies despite the limited schedule. Custer stepped up to a full-time role in 2016 with , piloting the No. 00 Chevrolet for all 23 races with continued backing. Shear served as crew chief for the first 11 events before transitioning to Marcus Richmond for the remainder of the season. Although he fell short of a win, Custer posted five top-five finishes and 14 top-10s, including runner-up efforts at and Motorsports Park, while leading 82 laps total. These performances propelled him to 10th in the final driver points standings with 502 points, solidifying his reputation as a competitive force in the Truck Series at just 18 years old.

Xfinity Series rise (2017–2019)

In 2017, Cole Custer made his full-time debut in the NASCAR Xfinity Series with Stewart-Haas Racing (SHR), driving the No. 00 Ford sponsored primarily by . His prior experience in the Truck Series provided a solid foundation for adapting to the higher level of competition and longer race distances. Custer showed steady improvement throughout the season, securing his first Series victory at Homestead-Miami Speedway in the finale, where he led 182 laps and earned a perfect driver rating of 150.0. He concluded the year with one win, 10 top-five finishes, and 20 top-10 finishes across 33 starts, finishing seventh in the points standings. Custer's development continued in 2018, as he and the SHR team refined their strategy under crew chief Jeff Meendering, benefiting from the organization's resources and engineering support. The No. 00 team, backed by , achieved one victory at in the fall playoff race and posted six top-five finishes and 19 top-10 finishes in 33 starts. This performance propelled Custer to second in the final points standings, just behind champion , marking a significant rivalry that highlighted Custer's aggressive driving style against Reddick's consistency. During the season, Custer also made five starts in the Cup Series for SHR, gaining valuable experience on larger stages. The 2019 season represented Custer's , with SHR's team dynamics enabling a more dominant campaign as the organization expanded its technical alliances. Driving the No. 00 Ford, Custer secured a career-high six victories, including a sweep at —winning both the May and July races there—and strong showings at tracks like Charlotte and Dover. He recorded 17 top-five finishes and 28 top-10 finishes in 33 starts, finishing second in points for the second consecutive year behind Reddick, who again claimed the in a tight battle that came down to the finale at Phoenix. Custer's near- run underscored his growth into a top contender, with his rivalry against Reddick intensifying through on-track duels and consistent top finishes.

Cup Series entry (2020–2022)

Following his success in the NASCAR Xfinity Series, where he secured three wins and a runner-up points finish in 2019, Cole Custer was promoted to a full-time role in the for the 2020 season with Stewart-Haas Racing (SHR) in the No. 41 , replacing . Custer adapted to the higher level of competition and the demands of Cup Series cars, which featured greater horsepower and more complex compared to vehicles, while participating in key events like the , where he started 15th and finished 23rd amid a multi-car incident. His rookie campaign included two top-five finishes and seven top-10 results across 36 starts, culminating in a 16th-place points standing with 2,202 points. Custer's highlight came at the Quaker State 400 at on July 12, 2020, where he achieved his first Cup Series victory by executing a bold four-wide pass on the final lap to overtake , marking the first rookie win in the series since 2016. This triumph propelled him into the as the No. 13 seed, though he was eliminated after the first round, and earned him the Sunoco Rookie of the Year award, the first for an SHR driver since 2014. In 2021, Custer continued with SHR in the No. 41, starting the Daytona 500 from the 12th position and finishing 11th, his best result of the season. However, he faced challenges with consistency, hampered by mechanical issues and on-track incidents, resulting in no top-five finishes and only two top-10s over 36 races, leading to a 26th-place points finish with 575 points. The 2022 season brought similar hurdles at SHR, where internal team adjustments, including shifts in engineering focus amid the transition to the Next Gen car, affected performance; Custer recorded three top-10 finishes but no top-fives in 36 starts, ending 25th in points with 589. He also started the Daytona 500 from 20th and finished 20th. On November 16, 2022, SHR announced that Custer would be released from his full-time ride after the season, with taking over the No. 41; Custer transitioned back to the Series, where he secured a one-off victory at on February 26, 2022, driving the No. 07 Ford for in a race extended by three overtimes.

Xfinity Series return and championship (2023–2024)

Following his demotion from the Cup Series at the end of 2022, Custer returned to the Xfinity Series full-time in 2023 with Stewart-Haas Racing, driving the No. 00 Ford Mustang. He demonstrated immediate dominance, securing three victories—at Portland International Raceway in June, the Chicago Street Course in July, and the championship-clinching win at Phoenix Raceway in November—while achieving 21 top-10 finishes across 33 starts. Custer's consistency propelled him to the series title, edging out Justin Allgaier by six points in the final standings, marking SHR's first Xfinity championship and Custer's first in the series. In 2024, Custer remained with SHR in the No. 00, building on his championship momentum to capture the regular-season title with standout performances, including wins at Pocono Raceway in July and Bristol Motor Speedway in September. These victories, combined with 23 top-10 finishes, positioned him as the points leader entering the playoffs, though late-season challenges including mechanical issues and DNFs at tracks like Las Vegas and Homestead dropped him to second in the final standings behind champion Justin Allgaier. Key playoff runs, such as a runner-up finish at Homestead-Miami Speedway, highlighted his adaptability amid SHR's strategic shifts toward resource reallocation and his impending transition back to the Cup Series.

Cup Series comeback (2025)

In July 2024, Cole Custer signed with Haas Factory Team to drive the No. 41 Ford in the 2025 , marking his return to the premier division following the dissolution of Stewart-Haas Racing. The team, owned by , established a technical alliance with to provide engineering support and resources, allowing Haas to operate as a competitive single-car entry while leveraging Ford's manufacturer backing. Custer's 2025 season began with adaptation challenges inherent to the new team structure, including integrating personnel from the former Stewart-Haas operation and aligning with RFK's technical resources amid a reduced four-car field to a more focused setup. Despite these hurdles, he secured three top-10 finishes, including an eighth-place result at the on June 15 (starting 26th and methodically advancing through the field), a fourth-place finish at on August 23 (leading seven laps in a career-best performance at the track), and a career-high fifth-place at on October 19. Sponsor integrations added layers to race preparations, such as RaceTrac's primary sponsorship at in . Overall, Custer recorded no victories and finished 32nd in the final points standings with 486 points after the November 2 championship race at , where he placed 25th amid late-race challenges. Compared to his previous Cup tenure, the 2025 effort highlighted growth in consistency at select tracks but underscored ongoing adjustments to the boutique team's operational scale.

Achievements and records

Championships won

Cole Custer secured his first major in open-wheel at the age of 13 by winning the 2011 USAC National Midget Car Series title, a prestigious junior series that serves as a key developmental pathway for young drivers transitioning into higher levels of dirt and pavement under the (USAC) banner. Competing in seven of the 11 events that season, Custer achieved five victories and finished on in all his starts, demonstrating exceptional skill in the competitive field of adolescent racers. In a dramatic conclusion to the season, Custer captured the series championship in his return year to the division, navigating the 12-race that whittles the field to a final four drivers vying for the title at . Starting from the pole, Custer led a race-high 96 laps, including a win in the second stage, before a late caution triggered a two-lap shootout where he held off challengers to win by 0.007 seconds over runner-up , clinching the championship as the top finisher among the Championship 4 contenders. Custer followed up his playoff success by earning the 2024 NASCAR Xfinity Series regular season championship, locking in the title with a victory in the season's final regular points race at and finishing just three points ahead of in the standings. This achievement granted him automatic qualification into the playoffs with 60 bonus points, positioning him strongly for another title run despite entering the postseason without a prior win that year. Custer is one of only ten drivers to win at least one race in each of NASCAR's four top developmental series: the , K&N Pro Series, Camping World Truck Series, and Xfinity Series.

Awards received

In 2020, Cole Custer was named the Rookie of the Year in the , an honor determined by a combination of performance points in the rookie standings and votes from NASCAR officials and select media members. His standout season included becoming the first rookie winner that year with a victory at and qualifying as the only rookie for the , finishing 16th in the final driver standings. Custer was selected as a member of the 2015-16 NASCAR Next class, a developmental program launched by NASCAR in partnership with the National Motorsports Press Association to spotlight and nurture emerging talent aged 16 to 25 through media exposure, marketing support, and networking opportunities. As one of five returning participants from the prior class, his inclusion highlighted his early promise following a breakout 2014 season in the NASCAR Camping World Truck Series, where he set records as the youngest pole winner and race victor in that series. The initiative has played a key role in advancing drivers' careers by providing resources for skill development and visibility within the sport. Custer has earned multiple nominations for the National Motorsports Press Association (NMPA) Most Popular Driver Award in the NASCAR Xfinity Series, based on fan voting conducted annually through NASCAR's official channels. In 2023, he finished among the top five vote-getters, alongside , , , and Josh Williams, reflecting his growing fanbase during his championship-winning season. He repeated as a top-five finalist in 2024, underscoring his consistent popularity amid strong on-track performances.

Youngest accomplishments

Cole Custer established himself as a prodigy in by setting multiple age-related records in 's developmental series during his teenage years. At 15 years, six months, and 10 days old, he became the youngest winner in NASCAR K&N Pro Series history on August 2, , at , leading every lap after a late caution in the 100-lap event. This victory, achieved in his third start of the season for Racing, highlighted his rapid ascent from regional karting and . The following year, Custer shattered another milestone in the NASCAR Camping World Truck Series. On September 20, 2014, at , the 16-year-old secured his first Truck Series win in just his seventh career start, becoming the youngest victor in any NASCAR national series at 16 years, seven months, and 28 days old. Driving the No. 00 Chevrolet for , he led 149 of 175 laps and pulled away on the final restart to claim the UNOH 175, surpassing previous records held by drivers like . Custer also holds the distinction of being the youngest pole sitter in NASCAR national series history. At 16 years, four months, and 22 days old, he captured the pole for the Truck Series race at on June 14, 2014, with a track-record qualifying speed of 136.426 mph. Earlier that year, in the K&N Pro Series West opener at Phoenix International Raceway on February 27, 2014, he earned the at age 16 years and one month, further underscoring his early qualifying prowess. These feats were built on a foundation of intense early training, including bandolero and that began when he was eight years old. In the , Custer set another age record by becoming the youngest pole winner at on February 13, 2016, at 18 years and 21 days old, qualifying at a speed of 188.407 mph during group qualifying for the 200.

Personal life

Family details

Cole Custer married Kari Witt, now Kari Custer, on January 8, 2023, after meeting through a mutual friend in 2019 and getting engaged in June 2022. The couple shares a close bond centered on their mutual support for , with Kari often attending events and expressing her admiration for Cole's career on ; they also enjoy family time with their dog, , a . On August 4, 2024, Custer and Kari welcomed their first child, a son named Callahan Brian Custer, adding a new dimension to their life amid Cole's demanding schedule. Custer has described the challenges of fatherhood in , noting that the constant travel—often 36 weekends a year—makes it difficult to maintain routines at home, though he prioritizes quality time during off-weeks and relies on Kari's support to balance responsibilities. No notable connections exist through Kari's background.

Philanthropy and interests

Cole Custer has actively participated in various charitable initiatives, often in partnership with his racing sponsors and the community. Through collaborations with the Foundation and WOW WOW! Classic Waffles, he has supported Second Harvest Food Bank of Metrolina, including efforts to surprise veterans with meals and donations exceeding significant contributions to combat hunger. In addition, Custer has contributed to Feeding America's anti-hunger campaigns by participating in auctions that raise funds for food distribution programs. His involvement extends to , where he has promoted the Racing for One Cure initiative with the CSU Flint Animal Cancer Center to advance research for cancer treatments benefiting both pets and humans. Custer has also engaged in hands-on philanthropy supporting diverse causes. In 2022, he visited the Collaboration Center Foundation in , a nonprofit aiding individuals with physical, , and developmental challenges, as part of his team's community outreach. He participates in the annual Hot Rods & Reels Charity Fishing Tournament, which pairs drivers with fans to raise funds for The Project to Cure . More recently, in 2025, Custer supported the Foundation's Giveathon event at , contributing to broader efforts in youth development and community programs. Outside of racing, Custer pursues hobbies that emphasize relaxation and social connections. He is an avid golfer and enjoys as a "grill master," often sharing these activities on . Custer also spends time in outdoor pursuits with friends and family, including events tied to his charitable work. Custer maintains an engaging public persona through active social media presence on platforms like and , where he shares insights into his daily life, race preparations, and personal milestones to connect with fans. His interactions, such as Instagram Live sessions and posts about off-track routines, foster a relatable image and encourage fan participation in his philanthropic endeavors.

Career statistics

Cup Series results

Cole Custer has made 153 starts in the through the 2025 season, recording 1 win, 15 top-10 finishes, 1 , and an average finish of 21.5. His lone Cup Series victory occurred at in the 2020 Quaker State 400. In his 2020 rookie campaign with Stewart-Haas Racing, Custer notched 1 win and 7 top-10 finishes across 36 starts, finishing 16th in the points standings. Over the 2021 and 2022 seasons, also with Stewart-Haas Racing, he combined for 5 top-10 finishes in 72 starts but did not secure any wins. Custer made 6 starts in 2023 with , recording no top-10 finishes. Returning full-time to the Cup Series in 2025 with Haas Factory Team, he achieved 3 top-10 finishes across 36 starts, ending 32nd in points. The following table summarizes Custer's Cup Series performance by year, including starts, key results, average finish, and playoff status (not qualified in any year).
YearStartsWinsTop 10sPolesAvg. FinishPoints PositionPlayoffs
20203617019.216thNo
20213602021.326thNo
20223603120.625thNo
2023600028.2N/ANo
20253603023.632ndNo
Total153115121.5N/ANo

Xfinity Series results

Cole Custer has competed in the NASCAR Xfinity Series since 2016, primarily driving for Stewart-Haas Racing in the No. 00 Ford. Over his career through the 2024 season, he has amassed 176 starts, 15 wins, 69 top-five finishes, and 119 top-10 finishes, along with 21 poles and 3,064 laps led. These accomplishments include the 2023 Xfinity Series championship, clinched with a victory in the season finale at , and the 2024 regular season title, secured via a win at . Custer's early full-time stint from 2017 to 2019 yielded eight wins, highlighted by a breakout 2019 season with seven victories that propelled him to second in the championship standings. After transitioning to the Cup Series in 2020, he made select appearances, including one win in 2022 at while driving for . His return to full-time competition with Stewart-Haas Racing in 2023 marked a resurgence, with three wins en route to the title and consistent playoff contention in subsequent years. In 2024, he added two more wins and 23 top-10 finishes, finishing second in the final standings despite the challenges of a farewell season for his team. Custer has qualified for the Xfinity playoffs in six seasons (2017, 2018, 2019, 2022, 2023, and 2024), advancing to the Round of 8 in 2019 and reaching the Championship 4 in both 2023 and 2024. His performance underscores a strong track record on intermediate and short ovals, where he has led laps in over half his starts.
YearTeamStartsWinsTop 5sTop 10sPolesLaps LedPlayoff AppearancePoints Position
2016JR Motorsports500000NoN/A
2017Stewart-Haas Racing3319203387Yes5th
2018Stewart-Haas Racing3308194412Yes7th
2019Stewart-Haas Racing337182551,092Yes2nd
2020Stewart-Haas Racing100000NoN/A
2021SS-Green Light Racing300105NoN/A
2022SS-Green Light Racing71340112YesN/A
2023Stewart-Haas Racing33314244524Yes1st (Champion)
2024Stewart-Haas Racing33217205532Yes2nd
Total-1761569119213,0646-

Truck Series results

Cole Custer competed in the from 2014 to , primarily with in the No. 00 Chevrolet after initial starts with other teams. Over his 42 starts, he secured 2 wins, 9 top-5 finishes, and 24 top-10 finishes, with an average starting position of 9.5 and an average finishing position of 12.0. His best points finish came in , placing 10th in the standings. Custer also earned 5 pole positions during this period. In 2014, Custer made 9 starts, marking his debut season in the series. He achieved 1 win, 2 top-5 finishes, 6 top-10 finishes, and 2 poles, with an average start of 8.2 and average finish of 10.0, ending the year 25th in points. His victory came at , where he started from the pole and led 148 laps to become the youngest winner in national series history at age 16 years, 7 months, and 28 days. Custer's 2015 campaign featured 10 starts, yielding 1 win, 2 top-5 finishes, 4 top-10 finishes, and an average start of 9.2 with an average finish of 14.8, resulting in a 22nd-place points finish. His win occurred at , where he capitalized on a late-race restart to take the checkered flag in his third start of the season at that track. During his full-time 2016 season with 23 starts, Custer recorded 0 wins but posted career-best marks with 5 top-5 finishes and 14 top-10 finishes. He averaged a 10.1 starting position and 11.5 finishing position, securing his 10th-place points standing. Notable performances included a third-place finish at and consistent top-10 results across multiple tracks.
YearStartsWinsTop 5sTop 10sPolesAvg. StartAvg. FinishPoints Position
2014912628.210.025th
20151012409.214.822nd
2016230514310.111.510th
Career42292459.512.0-

Other series results

Cole Custer began his racing career in junior formulas before progressing to regional stock car series. In the , he competed in nine races between 2011 and 2014, securing one victory at in 2014, four top-five finishes, six top-10 results, and two pole positions. His pole at in 2013, during a combined East-West event, set a record as the youngest pole winner in series history at 15 years old. In the K&N Pro Series (now ARCA Menards Series East and West), Custer's 2013 season marked a breakout year. He achieved two wins in the East division—at in a combined event where he led every lap, and at —along with additional strong performances across 12 starts that year, including multiple top finishes. Overall in the East, he recorded 23 starts with three wins, nine top fives, and 10 top 10s; in the West, his nine starts yielded one win, as noted above. Earlier, Custer excelled in the USAC Midget Car Series, particularly in the Young Guns division. In 2011, at age 13, he claimed the National Young Guns Championship, winning 15 of 22 starts and demonstrating dominance in midget racing. He also secured five wins in the Eastern Young Guns series that year.
SeriesYears ActiveStartsWinsTop 5sTop 10sPolesChampionships
2011–2014914620
2013–201523391030
USAC Midget (Young Guns)20112215N/AN/AN/A1 (National)

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